Ecommerce News & Updates for October 2025

Snapchat Launches WooCommerce Integration to Boost SMB E-commerce Sales

2 days ago

Snapchat has launched a new integration with WooCommerce, enabling small and medium e-commerce merchants to connect with Snapchat users and boost sales. WooCommerce merchants can create dynamic ads, sync product catalogs, and use Snap Pixel and Conversions API for better targeting. Snapchat users are highly engaged shoppers, making this integration valuable for reaching a broad, active audience during the holiday season.

AI marketing workflows made simple

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Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

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OpenAI launches Instant Checkout in ChatGPT with Agentic Commerce Protocol

4 days ago

OpenAI Ecommerce +1 more

OpenAI is integrating ChatGPT with Etsy and Shopify to enable direct purchases within chat using Instant Checkout, powered by the Agentic Commerce Protocol and Stripe. U.S. users can buy single items from Etsy and soon Shopify merchants. The open-source protocol allows merchants to maintain control over payments and customer relations while ChatGPT acts as a secure AI shopping assistant. This marks a step toward seamless AI-driven commerce.

Google launches store widget to boost shopper confidence and increase sales

15 days ago

SEO Ecommerce

The new store widget from Google helps online shoppers by providing key information on a merchant's website, addressing visibility and legitimacy issues. Businesses using the widget have seen up to 8% higher sales in 90 days. It can be embedded on any page and shows store ratings, shipping policies, and reviews. There are three tiers based on eligibility, and retailers can learn how to participate through the Google Merchant Center.

Retailers can win over strategic consumers this holiday season

23 days ago

Lead Generation Retail Media +1 more

Shoppers are more deliberate, with U.S. impulse buys dropping from 30% to 26%. Retailers can connect with consumers by using Google’s AI tools for discovery and advertising. AI in Search helps answer complex queries, while omnichannel offerings optimize sales. New insights in Google Merchant Center and expanded creative features enhance performance. Personalized loyalty programs are essential for retention, helping retailers succeed this holiday season.

Google Shopping launches AI try-on feature and price alert updates for shoppers

2 months ago

Google Ads AI +1 more

Google Shopping has introduced new AI features, including a virtual try-on tool that lets users upload a photo to see how clothes fit. This feature is available in the U.S. Users can also set price alerts for specific sizes and colors, receiving notifications when items fall within their budget. Additionally, starting this fall, AI will assist in finding outfit and room design inspiration by generating visual options and product listings based on user queries.

Temu halts shipping from China to U.S. amid rising tariffs and shifts to local fulfillment

5 months ago

Retail Media Ecommerce

Temu has ceased shipping products from China to the U.S. due to new tariffs imposed by President Trump, which ended the de minimis rule and raised tariffs on Chinese goods. Consequently, U.S. shoppers faced high import charges. Temu now only lists products available in U.S. warehouses, marking items from China as out of stock. The company is shifting to a local fulfillment model and actively recruiting U.S. sellers to help local merchants reach more customers.

Display & Video 360 API April 2025 Update Released

5 months ago

Display & Video 360 Ecommerce

The April 2025 update to the Display & Video 360 API introduces support for Commerce Grid and Spotify exchanges, allows retrieval of excluded content theme targeting, and adds new ruleset settings for rule-based custom bidding algorithms for select partners. It also resolves a known issue with advertisers.list requests ignoring orderBy parameters. Users should update their client library to the latest version to access these features and can reach out for support.

Microsoft launches Copilot Merchant Program for enhanced shopping experience

5 months ago

Copilot Ecommerce

Microsoft launched the Copilot Merchant Program to enhance product details for Copilot. This program aims to improve customers’ shopping experiences by providing a personal shopper feature that offers price alerts, product suggestions, and seamless check-out in the app. By joining, brands can increase visibility, attract customers, and boost sales with AI support. Participants can share product specifications to ensure accurate suggestions to customers.

Google Shopping Introduces New AI Tools for Fashion and Beauty

7 months ago

Google Ads SEO +1 more

Google Shopping has launched new AI tools to enhance shopping experiences, including image generation for clothing and AR features for beauty products. Users can describe garments they envision and receive AI-generated suggestions for shoppable items. The AR beauty tools allow users to try on celebrity-inspired makeup looks. Additionally, a virtual try-on feature for clothing now includes pants and skirts, helping shoppers visualize how items fit on diverse models.

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