Ecommerce News & Updates for August 2025

Google Shopping launches AI try-on feature and price alert updates for shoppers

11 days ago

Google Shopping has introduced new AI features, including a virtual try-on tool that lets users upload a photo to see how clothes fit. This feature is available in the U.S. Users can also set price alerts for specific sizes and colors, receiving notifications when items fall within their budget. Additionally, starting this fall, AI will assist in finding outfit and room design inspiration by generating visual options and product listings based on user queries.

Temu halts shipping from China to U.S. amid rising tariffs and shifts to local fulfillment

3 months ago

Retail Media Ecommerce

Temu has ceased shipping products from China to the U.S. due to new tariffs imposed by President Trump, which ended the de minimis rule and raised tariffs on Chinese goods. Consequently, U.S. shoppers faced high import charges. Temu now only lists products available in U.S. warehouses, marking items from China as out of stock. The company is shifting to a local fulfillment model and actively recruiting U.S. sellers to help local merchants reach more customers.

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Display & Video 360 API April 2025 Update Released

3 months ago

Display & Video 360 Ecommerce

The April 2025 update to the Display & Video 360 API introduces support for Commerce Grid and Spotify exchanges, allows retrieval of excluded content theme targeting, and adds new ruleset settings for rule-based custom bidding algorithms for select partners. It also resolves a known issue with advertisers.list requests ignoring orderBy parameters. Users should update their client library to the latest version to access these features and can reach out for support.

Microsoft launches Copilot Merchant Program for enhanced shopping experience

3 months ago

Copilot Ecommerce

Microsoft launched the Copilot Merchant Program to enhance product details for Copilot. This program aims to improve customers’ shopping experiences by providing a personal shopper feature that offers price alerts, product suggestions, and seamless check-out in the app. By joining, brands can increase visibility, attract customers, and boost sales with AI support. Participants can share product specifications to ensure accurate suggestions to customers.

Google Shopping Introduces New AI Tools for Fashion and Beauty

5 months ago

Google Ads SEO +1 more

Google Shopping has launched new AI tools to enhance shopping experiences, including image generation for clothing and AR features for beauty products. Users can describe garments they envision and receive AI-generated suggestions for shoppable items. The AR beauty tools allow users to try on celebrity-inspired makeup looks. Additionally, a virtual try-on feature for clothing now includes pants and skirts, helping shoppers visualize how items fit on diverse models.

TikTok Introduces Most-Loved Tag to Highlight Top-Rated Shop Items

5 months ago

TikTok Ecommerce

TikTok Shop has launched the Most Loved badge to highlight exceptional products based on high ratings, low return rates, timely shipping, and great customer service. This badge helps shoppers make informed choices by showcasing items favored by previous buyers across various categories. While the badge indicates popular products, items without it can still be good finds. Customers are encouraged to rate their purchases to help others.

TikTok Shop UK launches GMV Max to automate advertising campaigns for sellers

6 months ago

Retail Media Ecommerce +1 more

TikTok Shop UK has launched GMV Max, an AI-powered tool to automate advertising campaigns for brands and small businesses, cutting setup time in half. GMV Max automates campaign creation, including audience targeting and bidding, optimizing performance by identifying high-performing assets. It simplifies ad management, allowing sellers to focus on profitability.

Instacart partners with Cut+Dry to enhance foodservice advertising opportunities

6 months ago

Retail Media Ecommerce

Cut+Dry and Instacart have partnered to enhance advertising in foodservice by integrating Instacart's Carrot Ads technology into Cut+Dry's platform. This collaboration provides food manufacturers and distributors better access to buyers and new revenue opportunities. It allows brands to influence purchasing decisions directly and expand their reach in the foodservice market, driving growth and increasing sales.

Google Unveils Three New Holiday Shopping Features for 2024

8 months ago

Google Ads SEO +1 more

Cyber Five weekend is approaching, and Google Shopping offers tips to help you save money and reduce stress while shopping. Use the Google Shopping Deals page to find the lowest prices by searching “shop deals” or clicking the "Deals" button. Utilize the “near me” filter to support local businesses and the Google Lens update for in-store product research. Explore the Holiday 100 to discover the year's hottest gifts and trends.

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