Ecommerce News & Updates for February 2025

TikTok Introduces Most-Loved Tag to Highlight Top-Rated Shop Items

8 days ago

TikTok Shop has launched the Most Loved badge to highlight exceptional products based on high ratings, low return rates, timely shipping, and great customer service. This badge helps shoppers make informed choices by showcasing items favored by previous buyers across various categories. While the badge indicates popular products, items without it can still be good finds. Customers are encouraged to rate their purchases to help others.

TikTok Shop UK launches GMV Max to automate advertising campaigns for sellers

29 days ago

Retail Media Ecommerce +1 more

TikTok Shop UK has launched GMV Max, an AI-powered tool to automate advertising campaigns for brands and small businesses, cutting setup time in half. GMV Max automates campaign creation, including audience targeting and bidding, optimizing performance by identifying high-performing assets. It simplifies ad management, allowing sellers to focus on profitability.

Instacart partners with Cut+Dry to enhance foodservice advertising opportunities

1 months ago

Retail Media Ecommerce

Cut+Dry and Instacart have partnered to enhance advertising in foodservice by integrating Instacart's Carrot Ads technology into Cut+Dry's platform. This collaboration provides food manufacturers and distributors better access to buyers and new revenue opportunities. It allows brands to influence purchasing decisions directly and expand their reach in the foodservice market, driving growth and increasing sales.

The Ultimate Google Analytics Audit Tool

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Get the most out of your Google Analytics data with Marketing Auditor – a powerful tool that helps you uncover and fix errors in minutes. Generate white-label reports packed with actionable insights and a customized action plan to optimize your analytics setup effortlessly. Customize reports with professional themes or your branding, and export them in editable formats like PowerPoint or Google Slides.

Google Unveils Three New Holiday Shopping Features for 2024

2 months ago

Google Ads SEO +1 more

Cyber Five weekend is approaching, and Google Shopping offers tips to help you save money and reduce stress while shopping. Use the Google Shopping Deals page to find the lowest prices by searching “shop deals” or clicking the "Deals" button. Utilize the “near me” filter to support local businesses and the Google Lens update for in-store product research. Explore the Holiday 100 to discover the year's hottest gifts and trends.

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Perplexity introduces new AI-powered shopping assistant for Pro users in the U.S.

3 months ago

Ecommerce Perplexity

Perplexity launches an AI-powered shopping assistant for Pro users in the U.S., featuring one-click checkout and free shipping for select products. The Snap to Shop tool helps users find products by taking photos, and unbiased product recommendations are provided through Shopify integrations. The Perplexity Merchant Program allows retailers to share product specs, join the Buy with Pro checkout, and access free API and custom dashboards.

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Amazon launches Amazon Haul store to compete with Temu and Shein, offering low-cost items

3 months ago

Amazon Ads Amazon Sellers +1 more

Amazon has launched Amazon Haul, a discount store on its mobile app and web browser, to compete with Temu and Shein. The store offers products priced at $20 or less, with most items under $10, and delivery times of one to two weeks. It features fashion, home, lifestyle, and electronics products, all backed by Amazon’s A-to-z Guarantee. Customers can enjoy additional savings on larger orders, and free returns are available for purchases over $3.

Google Empowers Retailers with Real-Time Shopping Trends in Merchant Center

5 months ago

Google Ads Google Merchant Center +2 more

Google has introduced new features to help retailers during the holiday shopping season. Merchant Center will show global shopping trends to aid inventory decisions. Merchant Center Next adds AI insights for performance summaries and custom reports. Local inventory ads will sync automatically from websites. Google Ads offers tools for new customer acquisition, profit optimization, and brand exclusions. These updates help retailers stay agile and data-driven.

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TikTok Partners with Amazon for In-App Purchases

6 months ago

TikTok Amazon Sellers +1 more

TikTok has partnered with Amazon to enable in-app purchases directly within the TikTok app, allowing users to buy Amazon products without leaving the platform. This integration aims to streamline the shopping experience by linking TikTok profiles to Amazon accounts for secure, quick transactions. TikTok hopes this will boost in-app shopping adoption, as social commerce in Western markets lags behind China.

Snapchat Emerges as Leading Social Shopping Platform in New Research Study

6 months ago

Snapchat Ecommerce

A new study by the National Research Group reveals Snapchat as a leading social shopping platform in the U.S. 88% of users love to shop, and 82% consider it a primary hobby. Snapchatters are more likely to discover new products through social ads and influence their networks. They spend more than users on other platforms and trust recommendations from friends and family. This makes Snapchat ideal for brands to boost sales.

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