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Google launched Doppl, an experimental AI app on iOS and Android in the U.S. that lets users visualize outfits on a digital animated version of themselves. It builds on Google Shopping's virtual try-on by allowing photo uploads of outfits to try on. Doppl creates AI-generated videos to show how clothes might feel. Users can save and share looks. The app is experimental and may have inaccuracies.
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6 days ago
Google is testing a feature that lets users customize the Top Stories section by selecting preferred news sources, available in the U.S. and India. Users can see more updates from chosen sites alongside other results. Other personalization options include updated content on repeated searches, promoted frequently visited sites, following sports teams in Discover, saving favorite shopping styles, and a curated shopping feed based on interests.
6 days ago
Google has launched Offerwall in Google Ad Manager to help publishers diversify revenue beyond traditional ads. It allows audiences to access content by watching ads, completing surveys, or making micro payments, with publishers able to add options like newsletter sign-ups. After testing with 1,000+ publishers, Offerwall is now available with AI-driven Optimize to boost engagement and revenue, aiding especially smaller publishers.
13 days ago
Google has launched Search Live with voice input in the Google app for Android and iOS, available in the U.S. for users in the AI Mode experiment. It allows back-and-forth voice conversations with Search, providing AI-generated audio responses and web links. The feature works in the background, supports typed follow-ups, and saves history. It uses a custom Gemini model for reliable answers and plans to add camera integration soon.
15 days ago
YouTube introduced open call, a feature in YouTube BrandConnect that helps brands hire multiple creators at once. Brands post a creative brief, creators submit video content, and brands review and approve submissions. Approved videos can be promoted as partnership ads with measurable results. Open call allows creators of all sizes to connect with brands and is currently available to select advertisers, with more details coming soon.
16 days ago
Google has launched an experiment called Audio Overviews in Labs, using Gemini models to create quick, conversational audio summaries for certain search queries. This feature offers a hands-free way to understand unfamiliar topics and includes links to relevant web pages for deeper exploration. Users can opt in, listen to audio summaries, and provide feedback with thumbs up or down.
24 days ago
Google AI Mode now offers interactive chart visualizations for finance queries in AI Mode in Labs. Users can compare and analyze stock and mutual fund data over time with custom graphs and explanations. The AI uses advanced reasoning to handle complex questions and follow-ups, accessing real-time and historical data to present clear insights. This feature is available now in Labs.
27 days ago
Google Labs introduced Portraits, AI bots that offer personalized coaching by mimicking trusted experts, starting with Kim Scott, author of "Radical Candor." These AI avatars use Gemini’s technology to provide advice based on the expert's real content and voice. The tool aims to help with workplace challenges and is available in the U.S. for users 18+. Feedback is encouraged to improve the early experiment.
27 days ago
Google's new AI Mode in the U.S. offers AI-powered answers to complex questions with clear responses and links for deeper exploration. It evolved from AI Overviews and user research showing demand for predictable AI help. The redesigned interface encourages natural language queries and follow-ups, making information access easier and more organized. It launched in Labs in March and is now rolling out broadly.
