Google Ads is simplifying enhanced conversions by merging web and lead conversions into one unified setting with an on/off switch. From April 2026, it will accept data from website tags and API simultaneously to improve accuracy and bidding. By June 2026, the two features will merge, removing the need to choose implementation methods. No action is needed; you can opt out anytime at the conversion action level.
Gemini 3.1 Flash Live is Google's latest voice model offering improved precision, lower latency, and more natural, fluid interactions. It enhances real-time dialogue with better reasoning, task execution, and tonal understanding, making it reliable for developers and enterprises. Available across Google products, it supports multilingual, real-time conversations and includes a watermark to detect AI-generated audio, aiming to prevent misinformation.
Run a Meta Ads audit with 100+ data points using a structured, automated checklist. Review campaigns, ad sets, ads, creatives, targeting, budgets, and delivery settings to spot hidden issues and missed optimizations. Built for agencies and teams managing multiple accounts who want consistent audits, faster reviews, and clear, actionable insights—without manual digging.
Ads Advisor and Analytics Advisor are AI tools designed to help businesses connect data with decision-making. They respond to natural language questions, recall past interactions, and provide tailored recommendations. Analytics Advisor uncovers hidden trends and insights, while Ads Advisor identifies campaign issues and offers creative ideas. Users should review AI suggestions and provide feedback to improve accuracy and relevance.
Google's Commerce Media Suite connects retailer insights with YouTube and other platforms to improve advertising across the customer journey. Kroger Precision Marketing partners with Display & Video 360, allowing brands to target Kroger shoppers on YouTube and access SKU-level conversion data. The suite supports commerce audiences from various global retailers, helping brands unify marketing and boost sales online and in-store.
Universal Commerce Protocol (UCP) introduces new features to improve online shopping, including a Cart option for adding multiple items at once, a Catalog feature for real-time product details, and Identity Linking for consistent loyalty benefits across platforms. Google is simplifying UCP onboarding via Merchant Center and partnering with Commerce Inc, Salesforce, and Stripe to expand agentic commerce on Google surfaces.
Google Maps launches Ask Maps, a conversational tool using Gemini models to answer detailed local queries and personalize suggestions from community reviews. It simplifies trip planning and bookings. The update also features Immersive Navigation with 3D visuals, natural voice guidance, route options, and parking info, improving driving ease and safety. Available now in the U.S. and India on mobile, with desktop and wider device support coming soon.
Google launches Nano Banana 2, a new image generation model combining advanced world knowledge, high visual quality, and fast speed. It offers precise text rendering, subject consistency for up to five characters, and production-ready specs up to 4K resolution. Nano Banana 2 integrates real-time web data for accuracy and is available across Google products including Gemini app, Search, AI Studio, Google Cloud, Flow, and Google Ads.
Circle to Search lets users explore multiple items in one image, identifying each object and providing detailed info. It supports fashion searches by recognizing entire outfits for shopping or style inspiration. Users on Samsung Galaxy S26 and Pixel 10 can virtually try on clothes from Circle to Search. Powered by Gemini 3 AI, it analyzes and searches multiple items simultaneously, improving discovery and shopping.
Google released Gemini 3.1 Pro, an AI model designed for complex tasks needing advanced reasoning, doubling performance on benchmarks like ARC-AGI-2 compared to Gemini 3. It supports code-based animation, system synthesis, interactive design, and creative coding. Available in preview for developers, enterprises, and consumers on Google platforms, it offers higher limits for Pro and Ultra users to enhance problem-solving and creative workflows.
