Google | Swipe Insight

Google Ads Introduces New AI-Powered Asset Studio

14 hours ago

Google Ads' Asset Studio simplifies creating creative assets with AI tools that support the entire workflow. Users can generate on-brand visuals, transform product images into lifestyle shots, and refresh multiple photos at once. The platform maintains brand consistency and allows video creation from text and images. Collaboration is improved with shareable links for asset reviews and diverse ad previews, making ad visualization easier before publishing.

Retailers can win over strategic consumers this holiday season

14 hours ago

Lead Generation Retail Media +1 more

Shoppers are more deliberate, with U.S. impulse buys dropping from 30% to 26%. Retailers can connect with consumers by using Google’s AI tools for discovery and advertising. AI in Search helps answer complex queries, while omnichannel offerings optimize sales. New insights in Google Merchant Center and expanded creative features enhance performance. Personalized loyalty programs are essential for retention, helping retailers succeed this holiday season.

Innovative Retailers Use Google Ads to Win and Retain Customers

14 hours ago

Google Ads

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Google Ads Monthly Slides with AI Insights

Featured

Create professional Google Ads performance reports in Google Slides with AI insights and visualizations. Transform Google Ads data into polished presentations featuring AI-generated insights and custom visuals to impress stakeholders and streamline reporting. Use cases include reducing manual reporting time, presenting insights without design skills, maintaining reporting schedules, identifying trends, and sharing campaign insights for strategic decisions.

Google AI Mode launches in five new languages worldwide

2 days ago

AI SEO

AI Mode is now available in Hindi, Indonesian, Japanese, Korean, and Brazilian Portuguese. This expansion uses advanced Gemini 2.5 technology to provide nuanced, locally relevant AI search experiences beyond simple translation. It allows users worldwide to ask complex questions and explore the web deeply in their preferred language. AI Mode can be tried at google.com/ai.

Google Updates Guidance on JavaScript Paywalls to Improve Content Access Detection

10 days ago

SEO

Google updated its guidance on JavaScript-based paywalls to address challenges in identifying paywalled content. Some paywalls deliver full content in the server response but hide it with JavaScript until subscription is confirmed, which is unreliable. Sites should ensure full content is only provided after confirming subscription status to improve clarity for Google and access control.

Google introduces AI image to video generation in Vids with free basic editor

14 days ago

AI

Google Vids is adding new generative AI features, including turning images into short videos using Veo 3. These features will be available to paid Google Workspace customers and Google AI Pro and Ultra subscribers, along with AI avatars and automatic transcript trimming. The basic Vids editor, without AI, will now be free for consumers. A new instructional series called "Vids on Vids" is also available to help users learn the tool.

Google Launches New Loyalty Features in Ads and Merchant Center

14 days ago

Google Merchant Center

Google introduces new loyalty features in Ads and Merchant Center to help retailers retain customers and showcase loyalty programs. Retailers can personalize member-only pricing and shipping benefits in listings, boosting engagement. Sephora US saw a 20% increase in click-through rates using personalized loyalty ads. A new loyalty goal in Google Ads helps optimize budgets for high-value shoppers and improve lifetime value.

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Google launches August 2025 spam update affecting global search results

15 days ago

SEO

Google's August 2025 spam update began at 9:00 AM Pacific Time and will roll out globally over several weeks, affecting all languages. It aims to improve search quality without specifying targeted tactics. Google recommends following quality and spam policies, expecting ranking and traffic fluctuations, and advises monitoring Search Console trends, query patterns, and competitor movements. Spam updates occur multiple times yearly alongside core updates.

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Google AI Mode in Search adds agentic features and expands to 180 new countries

20 days ago

AI Gemini +1 more

Google is enhancing AI Mode in Search with new agentic features that help users complete tasks like booking restaurant reservations by searching multiple platforms and providing real-time availability. Personalized recommendations based on user preferences are now available for dining in the U.S. Users can share AI Mode responses via links for collaboration. AI Mode is expanding to over 180 countries in English, aiming to support complex queries globally.