Google Chrome introduces Gemini 3 AI features with a side panel for multitasking, Nano Banana for image editing, and integration with Google apps like Gmail and Calendar. Personal Intelligence offers personalized help. Auto browse automates complex tasks like travel planning for AI Pro users. Chrome supports Universal Commerce Protocol for seamless AI actions, ensuring strong security and user control.
Google now uses the Gemini 3 model globally for AI Overviews in Search, improving responses for complex questions on the results page. Users can easily continue conversations with AI Mode for follow-ups, creating a smooth experience that offers quick answers and deeper exploration. This update aims to make searching more natural and helpful, especially on mobile devices worldwide.
Google is expanding Demand Gen features, making them generally available to enhance its role across YouTube and Google. New tools include Shoppable CTV for buying products via YouTube ads on TVs, Attributed Branded Searches to track brand search impact, and Travel Feeds for dynamic hotel ads. Demand Gen drives 7% more conversions with TV screens and helped LG Electronics achieve 24% higher conversion rates and 91% lower CPA than paid social campaigns.
Campaign total budgets are now available in Search, Performance Max, and Shopping campaigns, letting advertisers set a budget for a set period without daily adjustments. This feature optimizes spending to fully use the budget by the end date, supporting campaigns from days to weeks. Escentual.com saw a 16% traffic increase during promotions without overspending, showing the tool's effectiveness in managing budgets and improving results.
Run an automated Google Ads audit directly from Google Sheets with 40+ built-in checks. Review campaigns, ad groups, keywords, ads, and account settings to catch missed best practices and optimization gaps. Ideal for agencies and in-house teams to standardize audits, save hours of manual work, and turn findings into clear, actionable recommendations.
Google Trends updated its Explore page with Gemini technology to automatically identify and compare relevant search trends. The new side panel suggests related terms and prompts, helping users like journalists and researchers explore topics more deeply. The interface supports more terms, clearer visuals, and shows more rising queries. This update is initially available on desktop.
Apple is partnering with Google in a multi-year deal to use Google's Gemini models and cloud technology as the foundation for Apple's next-generation AI features, including a major Siri upgrade expected this year. Apple chose Google's AI for its capabilities and will maintain privacy standards by running Apple Intelligence on Apple devices and Private Cloud Compute.
Google Display & Video 360 introduces new live sports ad features with access to NBCUniversal's Olympic Winter Games inventory. It combines Google's audience data with NBCUniversal's CTV, manages ad frequency across devices, uses AI for conversion tracking to show real-time ROI, and offers a simplified Marketplace for easy activation of live sports packages, helping brands reach sports fans efficiently.
Google is enhancing retail with agentic commerce, where AI assists shoppers. They introduced the Universal Commerce Protocol (UCP), an open standard for seamless shopping, co-developed with major retailers. UCP will enable a new checkout feature on Google product listings. The Business Agent allows direct interaction with brands on Search. New attributes in Merchant Center will improve product discovery, and Direct Offers will provide exclusive discounts to boost sales.
Google is updating Gmail with Gemini-inspired AI features to improve inbox management by 2026. AI Overviews summarize email threads and answer questions in natural language, free for summaries and paid for Q&A. Help Me Write, Suggested Replies, and Proofread assist with drafting and polishing emails, some free and some paid. AI Inbox filters clutter to highlight important emails and tasks with privacy protections.
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