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5 days ago
Google AI Mode now offers interactive chart visualizations for finance queries in AI Mode in Labs. Users can compare and analyze stock and mutual fund data over time with custom graphs and explanations. The AI uses advanced reasoning to handle complex questions and follow-ups, accessing real-time and historical data to present clear insights. This feature is available now in Labs.
Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.
7 days ago
Google Labs introduced Portraits, AI bots that offer personalized coaching by mimicking trusted experts, starting with Kim Scott, author of "Radical Candor." These AI avatars use Gemini’s technology to provide advice based on the expert's real content and voice. The tool aims to help with workplace challenges and is available in the U.S. for users 18+. Feedback is encouraged to improve the early experiment.
7 days ago
Google's new AI Mode in the U.S. offers AI-powered answers to complex questions with clear responses and links for deeper exploration. It evolved from AI Overviews and user research showing demand for predictable AI help. The redesigned interface encourages natural language queries and follow-ups, making information access easier and more organized. It launched in Labs in March and is now rolling out broadly.
Trending ️🔥7 days ago
Google launched an upgraded Gemini 2.5 Pro preview, its smartest model aimed at enterprise use. It improved performance, leading benchmarks like LMArena and WebDevArena, excelling in coding and reasoning tests. The model now offers more creative, better-formatted responses. Developers can access it via Gemini API on Google AI Studio and Vertex AI, with new cost and latency controls. The Gemini app rollout starts today.
Trending ️🔥23 days ago
Google Marketing Live 2025 introduced AI tools enhancing ads, analytics, creativity, measurement, and shopping. Updates include agentic tools for campaign management, AI-driven creative assets, improved measurement with incrementality testing, smart bidding boosting conversions, and AI integration in search ads and shopping. These tools reduce manual work, improve creativity, and expand marketing reach through AI automation and insights.
23 days ago
Google's Smart Bidding Exploration is a major update that helps marketers find new conversion opportunities by expanding beyond past performance and short-term goals. It allows advertisers to bid on less obvious but valuable queries, increasing reach and qualified leads. Building on AI Max, it targets a wider range of searches, leading to an 18% rise in unique search categories and a 19% boost in conversions, improving campaign success.
23 days ago
Google introduced AI-driven tools to improve advertisers' measurement and first-party data strategies. Incrementality testing now has lower spend thresholds and better methods to identify value. Cross-channel measurement in Google Analytics will provide deeper customer journey insights. Data Manager consolidates data with privacy protections and a new API to boost ROI. These tools help marketers prove ad ROI, manage data, and understand consumer journeys.
23 days ago
Google AI provides tools to help businesses create engaging visual content. Innovations include image-to-video transformation and AI outpainting for ads. The Asset Studio centralizes creative tools for advertisers, while the Product Studio suggests campaign ideas based on trends. Brand profiles in Merchant Center assist retailers in managing their identity. New video ads are being tested to enhance customer engagement and discovery.
Trending ️🔥23 days ago
Google is launching agentic capabilities for marketers to enhance performance and reduce workloads. These tools will assist with onboarding, campaign creation, reporting, and troubleshooting in Google Ads and Google Analytics. The agentic expert offers personalized recommendations, while the data expert provides insights for decision-making. Marketing Advisor, an AI tool in Chrome, will help manage marketing tasks and diagnose campaign issues, launching later this year.
