Google is enhancing AI Mode in Search with new agentic features that help users complete tasks like booking restaurant reservations by searching multiple platforms and providing real-time availability. Personalized recommendations based on user preferences are now available for dining in the U.S. Users can share AI Mode responses via links for collaboration. AI Mode is expanding to over 180 countries in English, aiming to support complex queries globally.
Google Verified simplifies finding trusted local businesses on Google by unifying all Local Services Ads badges into one clear credibility signal. Starting in October, eligible profiles that pass verification will display the Google Verified badge with details of checks passed. This badge will replace previous badges like Google Guaranteed, Google Screened, License Verified, and the Money Back Guarantee, and will appear dynamically to help decision making.
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Google Photos now offers AI-powered conversational image editing on Pixel 10 in the U.S., allowing users to make edits by describing them via text or voice. The redesigned editor supports natural language commands for tasks like removing objects or enhancing photos, with options for creative changes. Google adds C2PA Content Credentials for transparency on how images were captured or edited. This feature will roll out to more devices soon.
Google App campaigns on iOS now support Target ROAS, Max conversions, and Max conversion value bidding. A co-branded ad format promotes YouTube creator videos in campaigns. Video enhancements resize or flip videos for different placements. On-device conversion measurement uses deidentified data for better optimization and reporting, enabling more accurate iOS attribution with App Attribution Partner reporting.
Google introduced Flight Deals, an AI tool within Google Flights for flexible travelers focused on saving money. Users describe trip ideas in natural language, and Flight Deals finds matching low-fare options, including unexpected destinations. It uses advanced AI and real-time data from many airlines and booking sites. Launched in beta in the U.S., Canada, and India, it complements the original Google Flights, which is also improving.
The Gemini app now personalizes responses by learning from past chats, offering more relevant interactions. It introduces Temporary Chats for private, one-off conversations that don't affect future chats or training. New data controls let users manage how their uploads and shared audio/video are used to improve services. These features enhance personalization and privacy options, with settings adjustable anytime.
Google has launched a Preferred Sources feature in Search for the U.S. and India, allowing users to customize their Top Stories by selecting favorite news sites. Users can pick multiple sources to see more articles from them prominently displayed in search results. The feature also includes a "From your sources" section and allows managing selections anytime. Publishers can promote their sites through Google's help center.
Google uses large language models to combat invalid traffic (IVT), which wastes ad budgets and harms trust by targeting non-genuine ad activity. Their Ad Traffic Quality team, collaborating with Google Research and DeepMind, has enhanced defenses to better identify problematic ad placements. These improvements analyze content, placements, and user interactions, reducing IVT by 40% and protecting advertisers and publishers.
Google's Genie 3 is a new AI world model that generates diverse, interactive environments in real time at 24 fps and 720p resolution. It improves on previous models by offering longer consistency, better realism, and real-time interaction. Genie 3 simulates natural phenomena, ecosystems, animations, and historical settings, enabling dynamic, navigable worlds with promptable events like weather changes, enhancing AI training and immersive experiences.
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