Google has expanded AI Mode to include multimodal capabilities, allowing users to ask complex questions using images. Feedback highlights its design and speed. AI Mode is now available to more U.S. users, merging visual search from Lens with Gemini for detailed image responses. Users can upload photos, ask questions, and receive comprehensive answers with links for further exploration. The feature is still being tested, and feedback is encouraged.
AI is improving the reliability of business information on Google Maps. In 2024, Google removed 240 million fake reviews and over 70 million suspicious edits using AI models like Gemini to detect fraud. These models spot issues like impersonation and fake reviews. Alerts inform users about recently removed suspicious reviews. Google is committed to enhancing its systems to maintain trustworthy content.
Google has focused on AI and machine learning for over 20 years to enhance daily life. In March 2025, they upgraded the Gemini app with personalization features and launched Gemini 2.5 Pro. AI Overviews were improved for better responses in Search. New tools for Google Shopping and Gemini Robotics were introduced, along with Gemma 3 for developers. The FireSat satellite for wildfire detection was deployed, and initiatives for biodiversity were launched.
Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.
Google will automatically display relevant information from marketing emails, pulling details about promotions and products from merchants' materials for Search and other platforms. Starting April 3, 2025, merchants will be opted into this feature but can opt out in Merchant Center settings. Google will showcase content like sales and product announcements, helping merchants save time and effectively showcase their products.
Roblox has launched a new video advertising format and partnered with Google to enhance its advertising business. Gamers can watch up to 30-second video ads in exchange for in-game boosts or resources. The partnership expands Immersive Ads to more publishers, allowing advertisers to connect with users through engaging content within the gaming experience. This strategy aims to scale Rewarded Video and other immersive formats for brands in the near future.
Google has introduced new travel features in Search, Maps, Lens, and Gemini to assist with vacation planning. Users can access AI Overviews in Search for personalized itineraries, track hotel prices on google.com/hotels, and save places from screenshots in Google Maps. Gemini provides travel inspiration and helps create a customized trip planner. Google Lens offers insights about surroundings and translates text, enhancing the overall travel experience.
Google has completed the rollout of its March 2025 core update, which began on March 13 and ended on March 27, 2025. This update is the first of the year and aims to enhance the ranking system for more relevant search results. It follows the December 2024 update. Website owners and SEO professionals should monitor their analytics to understand the impact on search visibility and rankings.
Google is expanding AI Overviews in Search to more European countries, enhancing the ability to ask questions and find information. This feature has increased user engagement and satisfaction. The rollout includes Austria, Belgium, Germany, Ireland, Italy, Poland, Portugal, Spain, and Switzerland, supporting multiple languages. AI Overviews will appear for signed-in users aged 18+ based on system assessments, providing easy access to relevant web links.
Google unveiled Gemini 2.5, a new AI reasoning model that pauses to think before answering. The first model, Gemini 2.5 Pro Experimental, leads in benchmarks and showcases strong reasoning and coding skills. It analyzes information and makes informed decisions, enhancing performance. Gemini 2.5 Pro excels in math and science benchmarks and is available in Google AI Studio, featuring a 1 million token context window for complex tasks.
