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1 hours ago
YouTube launched the YouTube Activation Partners program to support advertisers by connecting them with trusted third-party partners skilled in buying strategies and campaign management. As the leading streaming platform, YouTube aims to help brands and agencies optimize their media buying and achieve better results through this diverse network of providers.
Trending ️🔥6 days ago
Google Ads improved Performance Max reporting with new features for better visibility. Users can segment asset reports by devices, time, conversions, and networks, seeing performance across Search, Display, Discover, Gmail, YouTube, and Maps. Channel reporting now includes bulk downloads, cost visualization, ROI columns, segmentation by conversion action and ad event type, and diagnostics for limited serving. More updates are coming.
AI Mode in Google Search improves visual and conversational search for shopping. Users can describe their needs, and AI Mode delivers relevant visual results without filters. The Shopping Graph includes over 50 billion product listings for fresh results. This new visual search technique enhances image understanding and context, enabling detailed analysis and follow-up questions. The feature is rolling out in English in the U.S.
Effortlessly audit your Google Ads account with Marketing Auditor. Perform 200+ automated checks to uncover optimization opportunities and save over 10 hours per audit. Generate white-label reports in minutes with 50+ pages of actionable insights. Customize your reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides. This tool is the ultimate solution for efficient and impactful Google Ads audits.
12 days ago
Google has launched Search Live in the U.S., allowing users to have real-time voice conversations and share their camera feed for visual search. Accessible via the Google app, it offers interactive help for travel, hobbies, troubleshooting electronics, school projects, and game night. Users can ask questions aloud and get instant, context-aware responses with relevant web links for deeper exploration.
Google Photos now offers conversational editing for eligible Android users in the U.S., allowing voice or text commands to edit photos without manual adjustments. Users can tap "Help me edit," describe desired changes, and let AI handle the edits using advanced Gemini technology. The feature includes suggestions and creative options, making photo editing simpler and more accessible with AI tools and one-tap suggestions.
18 days ago
YouTube's Demand Gen has improved with a 26% increase in conversions per dollar due to 60+ AI enhancements. Demand Gen Drops is a new monthly update to keep marketers informed. This month's features include conversion lift at lower spends, testing across campaigns, platform comparable conversion metrics, omni-channel bidding for online and offline sales, local in-store offers, and promotion assets for special occasions.
Chrome's biggest upgrade integrates Google AI to enhance browsing with features like Gemini, which clarifies complex info, manages tasks, and works across tabs. It recalls past sites, integrates with Google apps, and offers AI search from the address bar. AI also boosts security by detecting scams, reducing spammy notifications, and simplifying password changes with one click on supported sites.
19 days ago
Google Discover now integrates posts from platforms like X, Instagram, and YouTube Shorts, allowing users to find articles, videos, and social posts in one place. Users can follow publishers and creators directly on Discover to personalize their feed and preview content before following. These updates aim to improve connections between audiences and creators and make Discover a better starting point for exploring content.
25 days ago
Google Ads AI Max for Search campaigns is now globally available in beta across Google Ads platforms, offering a one-click solution for smarter optimization. New one-click experiments allow easier testing of AI Max, and upcoming text guidelines will help create brand-safe, high-performing text assets. These features aim to give advertisers more control and improve campaign performance.
