New updates for Google Ad Manager, AdSense, and AdMob aim to help publishers enhance monetization. AI tools automate manual tasks, including a brand safety feature that blocks unwanted ads, a generative AI reporting tool for custom reports, and an AI chat for instant support. The CTV Live-biddable solution assists in monetizing live events, while Buyer Direct simplifies direct deals with agencies, creating new revenue opportunities.
Google is rolling out early access to the Gemini for Home voice assistant in the U.S., with plans to expand internationally in 2026. Gemini upgrades Google Assistant to be more conversational and capable, included free with devices. Advanced features like Gemini Live and camera history search require a Premium subscription. Users can interact naturally for help, learning, and smart home control, providing feedback to improve the system.
Google Labs has introduced Pomelli, an AI tool to help small-to-medium businesses create on-brand social media campaigns easily. Pomelli analyzes a business's website to build a unique 'Business DNA' profile, capturing tone, fonts, images, and colors. It then generates tailored campaign ideas and high-quality marketing assets that users can edit and download. Pomelli is now in public beta in select countries.
Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.
Google Ads began 25 years ago to help businesses grow in the digital world. It has evolved from keyword search to mobile ads, YouTube video ads, and AI-powered campaigns. Generative AI is transforming marketing, allowing businesses to enhance creativity and reach new audiences. The best ads provide answers to people's needs, and Google Ads aims to deliver these effectively. Thanks are given to all contributors for 25 years of innovation.
Google's second Demand Gen Drops update introduces bidding optimizations and creative tools for YouTube. New Customer Only Mode improves new customer ratio by 11.5% and reduces acquisition cost by 3%. Web to App Connect now supports deep linking for iOS. Target CPC bidding enables cross-platform performance comparison. AI-generated videos enhance viewer experience and reach. Using product feeds with tROAS goals boosts conversions by 20%.
Google added Nano Banana Gemini image features to Google Search via Google Lens with a new Create mode. Launched in August as part of Gemini 2.5 Flash, Nano Banana has generated over 5 billion images. It’s now available in Google Search, NotebookLM, and soon Google Photos. In Search, users can transform images with AI. In NotebookLM, it enhances Video Overviews with new styles, illustrations, and a Brief format for quick insights.
Google is updating Search by grouping text ads under a persistent "Sponsored results" label that remains visible while scrolling, clarifying which results are ads. A new "Hide sponsored results" option lets users collapse ads to focus on organic results. This label also applies to Shopping ads as "Sponsored products." These changes aim to improve navigation and are rolling out globally on desktop and mobile.
Google introduced AI-powered updates to Discover and mobile Search. Discover now offers brief previews and links to trending topics, helping users stay updated with diverse content, available in the U.S., South Korea, and India. A new "What’s new" button in mobile Search will show trending sports updates and articles, rolling out soon in the U.S. These features enhance content discovery and sports tracking on mobile devices.
YouTube has introduced the brand pulse report, linking organic success to paid media effectiveness. This report offers a unified view of a brand's presence on YouTube, utilizing AI to assess both paid and organic content. It features metrics like Total Unique Viewers and % Share of Watch Time, illustrating how paid ads can enhance organic views. Brands can leverage these insights for better content strategies. The report is currently available for select advertisers.
