Google | Swipe Insight

Google Ads launches Campaign Total Budgets for Search, Performance Max and Shopping

3 days ago

Campaign total budgets are now available in Search, Performance Max, and Shopping campaigns, letting advertisers set a budget for a set period without daily adjustments. This feature optimizes spending to fully use the budget by the end date, supporting campaigns from days to weeks. Escentual.com saw a 16% traffic increase during promotions without overspending, showing the tool's effectiveness in managing budgets and improving results.

Google Trends update adds Gemini to auto identify and compare relevant search trends

4 days ago

SEO

Google Trends updated its Explore page with Gemini technology to automatically identify and compare relevant search trends. The new side panel suggests related terms and prompts, helping users like journalists and researchers explore topics more deeply. The interface supports more terms, clearer visuals, and shows more rising queries. This update is initially available on desktop.

Google Ads, Run by an AI Agent

Featured

Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

Apple partners with Google to power next-gen Siri using Gemini AI models

6 days ago

Gemini Apple Intelligence

Apple is partnering with Google in a multi-year deal to use Google's Gemini models and cloud technology as the foundation for Apple's next-generation AI features, including a major Siri upgrade expected this year. Apple chose Google's AI for its capabilities and will maintain privacy standards by running Apple Intelligence on Apple devices and Private Cloud Compute.

Google Display Video 360 Adds Biddable Live Sports and NBC Olympics Inventory

6 days ago

Display & Video 360

Google Display & Video 360 introduces new live sports ad features with access to NBCUniversal's Olympic Winter Games inventory. It combines Google's audience data with NBCUniversal's CTV, manages ad frequency across devices, uses AI for conversion tracking to show real-time ROI, and offers a simplified Marketplace for easy activation of live sports packages, helping brands reach sports fans efficiently.

Trending ️‍🔥

Google Launches Universal Commerce Protocol (UCP) to Power Agentic Commerce

7 days ago

AI Retail Media +1 more

Google is enhancing retail with agentic commerce, where AI assists shoppers. They introduced the Universal Commerce Protocol (UCP), an open standard for seamless shopping, co-developed with major retailers. UCP will enable a new checkout feature on Google product listings. The Business Agent allows direct interaction with brands on Search. New attributes in Merchant Center will improve product discovery, and Direct Offers will provide exclusive discounts to boost sales.

Gmail launches Gemini AI features with summaries Help Me Write and AI Inbox

10 days ago

Gemini

Google is updating Gmail with Gemini-inspired AI features to improve inbox management by 2026. AI Overviews summarize email threads and answer questions in natural language, free for summaries and paid for Q&A. Help Me Write, Suggested Replies, and Proofread assist with drafting and polishing emails, some free and some paid. AI Inbox filters clutter to highlight important emails and tasks with privacy protections.

Google AI Highlights 2025 Key Updates on Gemini Search Pixel and More Products

27 days ago

AI Gemini

In 2025, Google advanced AI across its products with key updates to Gemini, Android, and educational tools. Major announcements included Gemini 2.0 and 2.5, AI Mode in Search, and the Flow filmmaking tool. Google I/O showcased various AI applications, while Chrome and Gmail updates enhanced user experience. The year ended with the launch of Gemini 3 and new features in Google Maps, highlighting AI's role in simplifying daily tasks.

Trending ️‍🔥

Google sues SerpApi for bypassing security to scrape and resell search content

28 days ago

AI Paid Search +1 more

Google sued SerpApi for bypassing security measures to scrape Google Search results and licensed content, violating website owners' rights. SerpApi uses deceptive methods like cloaking and fake crawler names to steal and resell content, ignoring site directives. Google follows standard crawling rules but takes legal action against scrapers like SerpApi to protect content and fight web abuse.

Google Launches AI Content Detection in Gemini for Video Verification

1 months ago

AI Gemini

Google's Gemini app now lets users verify if videos were created or edited with Google AI by detecting a hidden SynthID watermark in audio and visuals. Users upload videos up to 100 MB and 90 seconds, then ask if AI was used. Gemini provides detailed feedback on AI-generated segments. This verification is available worldwide in all languages supported by Gemini.