In 2025, Google advanced AI across its products with key updates to Gemini, Android, and educational tools. Major announcements included Gemini 2.0 and 2.5, AI Mode in Search, and the Flow filmmaking tool. Google I/O showcased various AI applications, while Chrome and Gmail updates enhanced user experience. The year ended with the launch of Gemini 3 and new features in Google Maps, highlighting AI's role in simplifying daily tasks.
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Google sued SerpApi for bypassing security measures to scrape Google Search results and licensed content, violating website owners' rights. SerpApi uses deceptive methods like cloaking and fake crawler names to steal and resell content, ignoring site directives. Google follows standard crawling rules but takes legal action against scrapers like SerpApi to protect content and fight web abuse.
Google's Gemini app now lets users verify if videos were created or edited with Google AI by detecting a hidden SynthID watermark in audio and visuals. Users upload videos up to 100 MB and 90 seconds, then ask if AI was used. Gemini provides detailed feedback on AI-generated segments. This verification is available worldwide in all languages supported by Gemini.
Google launched Gemini 3 Flash, a fast, efficient AI model with advanced reasoning and multimodal skills at lower cost. It outperforms Gemini 2.5 Pro and rivals Gemini 3 Pro on many tests. Available globally via API, apps, and enterprise platforms, it supports developers and users with quick, smart responses for coding, video analysis, and interactive apps. Integrated into Google Search AI Mode and Gemini app for faster, smarter tasks.
Google is expanding Preferred Sources globally, letting users customize Top Stories and connect with trusted outlets, increasing site traffic. New features highlight subscription content and improve AI-generated links with contextual intros. Web Guide enhancements aid complex searches. Google is piloting AI partnerships with major publishers to offer AI-powered article summaries and audio briefings, aiming to enhance engagement and support diverse creators.
YouTube Shorts has new ad features for the holiday season, including comments on Shorts ads, creator links to brand websites, and expanded ad placements across devices. These updates aim to boost engagement and purchase intent, with Shorts ads increasing purchase intent by 8.8% and driving 2.9 times more consumer spending intent than competitors. Brands are encouraged to use Shorts for effective holiday campaigns.
In 2025, U.S. Google searches reflected major interest in AI as a mainstream tool, global sports events, political instability, and climate disasters. People sought real-time updates on crises, new tech products, and entertainment. Search trends show growing reliance on AI, global issues influencing local behavior, and search as a key part of daily life amid rapid societal and technological change.
YouTube introduces Expressive Captions on Android, enhancing Live Caption by adding tone, volume, and environmental cues to captions. This AI-driven feature captures emotions and sounds like sighs or applause, making captions more expressive and accessible, especially for live or social content without pre-loaded captions. Available in the U.S. on Android 14+, it works across apps and offline, improving accessibility and user experience.
Gemini 3 and Nano Banana Pro are expanding to nearly 120 countries in English via Google Search's AI Mode. Google AI Pro and Ultra subscribers can access Gemini 3 Pro, which offers advanced reasoning, multimodal understanding, and dynamic visual tools. Nano Banana Pro, built on Gemini 3 Pro, enhances generative imagery and visualization, providing richer, more helpful responses globally.
