Google has introduced an experimental AI model named Gemini 2.0 Flash Thinking Experimental in AI Studio, designed for multimodal understanding, reasoning, and coding in complex fields. It self-fact-checks but typically takes longer to provide answers. Initial tests showed issues, such as miscounting letters. While many companies are developing reasoning models, there are concerns about their high costs and whether they can sustain their performance over time.
Google updated its Generative AI Prohibited Use Policy to clarify acceptable use of its AI tools. The revised policy, modified on December 17, 2024, categorizes prohibited behaviors into dangerous activities, security concerns, content restrictions, and misinformation. It prohibits child exploitation, terrorism, hate speech, and fraud. Exceptions may apply for educational, documentary, and artistic purposes while maintaining core protective measures.
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Google introduced Veo 2, a next-gen video-generating AI that creates clips over two minutes long at up to 4K resolution. Currently in VideoFX, it is limited to 720p and eight seconds. Veo 2 enhances realism and cinematography understanding, producing high-quality videos with fewer unwanted details. Additionally, Imagen 3 improves image generation with better detail and style diversity. A new tool, Whisk, allows users to creatively remix images.
Google Ad Manager enhances CTV advertising with tools for revenue optimization and viewer experience. With 86% of CTV inventory bought programmatically, it helps publishers connect with buyers through audience signals. Key features include direct payments for Open Bidding, an Ad Review Center for transparency, and server-side unwrapping to reduce errors. Publishers can test these tools now, with more innovations expected in the New Year.
Gemini 2.0 is Google's new AI model that enhances multimodal capabilities and tool use for developers and users. It builds on Gemini 1.0, offering features like native image and audio output and advanced reasoning for complex tasks. Projects Astra and Mariner explore AI's role in assisting users. Google emphasizes safety and responsibility in AI development, aiming to create reliable agents while addressing risks and ensuring user control.
Google shared its annual list of the most searched terms for 2024, highlighting global and regional trends. The list covers popular events, notable figures, and entertainment, with emphasis on sports and climate change. It includes trends in music, such as the most hummed songs, and discusses visual search tools like Lens and Circle to Search. The overview offers insights into search behavior and features regional data for U.S. metropolitan areas.
Google confirmed an indexing issue in its search engine that began on December 9, 2024, affecting a limited number of websites. The technical team is investigating the delays, identifying the root cause, and monitoring the situation. The issue is said to impact a small number of sites, but specific details are not provided. Google will issue another update within 12 hours, advising website owners and SEO professionals to stay informed about the indexing delays.
Manage holiday shopping procrastination with Google tools. For gift ideas, AI can suggest options based on specific interests. Use the “Get it fast” filter on Google Shopping to find gifts available for quick delivery. For in-store shopping, Google Lens provides product insights and comparisons. Plan your shopping route with Google Maps to locate stores carrying desired items. Lastly, opt for package tracking in Gmail to receive delivery updates on your orders.
Google's November 2024 core update rolled out from November 11 to December 5, focusing on improving search result quality by prioritizing valuable content. Initial effects appeared around November 13-14, with a spike on November 25-26. Google advises that negative impacts do not indicate page issues and recommends assessing traffic changes post-update. Improvements should focus on user-centric content, with significant gains expected after future updates.
