The mobile Assistant experience is upgrading to Gemini, replacing Google Assistant on most devices except older Android versions. Gemini aims to provide a personal, AI-powered assistant that enhances productivity and creativity. Millions have switched to Gemini and found its features helpful. Over the coming months, more users will transition, and classic Google Assistant will be phased out. Gemini will also expand to tablets, cars, and home devices.
Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.
Brands can leverage YouTube creators through BrandConnect, which offers tools to connect with them, as users trust creators' recommendations more than others. Brands can use existing sponsored content in partnership ads and gain insights into performance. For instance, MAC Cosmetics improved results by partnering with beauty creators. New features also simplify linking creator videos in Google Ads.
Gemini is now available in the side panel of Google Slides in seven new languages: French, German, Italian, Japanese, Korean, Portuguese, and Spanish. Users can generate images and receive help with summarizing and brainstorming without switching apps. However, image generation of people is not supported in these languages. Admins can manage access to AI features, and users must set their Google account language accordingly.
Google has launched the Salesforce extension for Gemini in Google Workspace, allowing users to access Salesforce information and create leads directly from Gmail. Announced on March 3, 2025, it enables users to create leads and contacts, view account details, research companies, and generate sales briefs within Gmail. The extension is available in English for specific Google Workspace subscriptions and requires admin installation. A Salesforce account is necessary to use the features.
Google is testing AI Mode with Gemini 2.0 AI Overviews, enhancing search for complex queries like coding and advanced math. AI Overviews are now available to teens without sign-in, providing faster, higher-quality responses. The new AI Mode lets users ask nuanced questions and get detailed AI-powered answers with follow-ups. Testing is expanding based on feedback, aiming to improve response quality and introduce new features.
Google Shopping has launched new AI tools to enhance shopping experiences, including image generation for clothing and AR features for beauty products. Users can describe garments they envision and receive AI-generated suggestions for shoppable items. The AR beauty tools allow users to try on celebrity-inspired makeup looks. Additionally, a virtual try-on feature for clothing now includes pants and skirts, helping shoppers visualize how items fit on diverse models.
Google Play is enhancing widget discovery to boost user engagement with apps. Updates include a dedicated search filter for widgets, visual badges on app detail pages to show widget availability, and a curated editorial page to educate users. These changes aim to increase user engagement, create new interaction opportunities, and justify investments in widget development. Developers should leverage these tools to maximize widget potential.
Google has launched Gemini AI features in Google Sheets, enabling users to create charts and gain insights directly in spreadsheets. This update simplifies data visualization and analysis. Gemini can provide insights, generate charts, and convert requests into Python code for analysis. Applications include marketing insights and income predictions. The feature will roll out from January 29, 2025, to February 20, 2025, for various Google Workspace plans.
Google Display Ads (GDA) helps advertisers connect with consumers across various channels. Recent updates include expanded inventory on platforms like Connected TV, allowing brands to reach audiences on popular media. Advertisers can now use GDA in standalone and Performance Max campaigns, with a reported 16% lift in conversions. New creative features enhance ad quality, and Google improves inventory quality and fraud protections.
