Google | Swipe Insight

Google AI Mode Launches for All US Users with Enhanced Features and Accessibility

1 days ago

AI Mode is now available to all Labs users in the U.S., enabling easier access to information. Users can ask detailed questions and receive rich data about local businesses and products. New features include visual cards with ratings, reviews, and real-time prices. Users can also revisit past searches easily. A limited test of AI Mode outside Labs will begin soon, and feedback will continue to shape its development.

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Google Introduces Channel-Level Reporting for Performance Max Campaigns

2 days ago

Google Ads

Performance Max is introducing new reporting features for channel performance, search terms, and assets to assist advertisers in optimizing campaigns on Google platforms. Updates include channel-level reporting, detailed asset metrics, and diagnostics for potential issues. Advertisers can access data on clicks, conversions, and costs, and utilize search terms reporting for improved targeting. An open beta for channel performance reporting will begin soon.

Google Ads Enhances Safety with AI, Suspends 700,000 Accounts in 2024 Report

16 days ago

Google Ads

The 2024 Ads Safety Report shows how AI improves consumer protection. Google Ads suspended 200% more advertisers and removed 5.1 billion ads. Over 50 enhancements to LLMs improved fraud prevention and sped up investigations, helping identify bad actors during account setup. A team developed countermeasures against AI-generated impersonation scams, resulting in over 700,000 suspensions and a 90% drop in scam ad reports.

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Google to Redirect Country Code Domains to Google.com

17 days ago

SEO

Google will redirect its country code top-level domains (ccTLD) to Google.com, meaning users of domains like google.fr or google.ng will be redirected. This change is due to improvements in providing local search experiences since 2017, making ccTLDs unnecessary. The rollout will happen gradually, and users may need to re-enter search preferences. While the browser address bar will change, search functionality and compliance with national laws will not be affected.

Google Ads Monthly Slides with AI Insights

Featured

Create professional Google Ads performance reports in Google Slides with AI insights and visualizations. Transform Google Ads data into polished presentations featuring AI-generated insights and custom visuals to impress stakeholders and streamline reporting. Use cases include reducing manual reporting time, presenting insights without design skills, maintaining reporting schedules, identifying trends, and sharing campaign insights for strategic decisions.

Gemini Advanced users can now create and share videos with Veo 2 starting today

17 days ago

Gemini

Gemini Advanced users can now generate and share videos using the Veo 2 model, which translates text prompts into high-resolution videos with realistic motion. Users can create eight-second clips at 720p by describing scenes in detail, and sharing on platforms like TikTok and YouTube Shorts is straightforward. Whisk Animate allows users to animate images into videos. Safety measures include digital watermarks and feedback options to improve content generation.

Google expands AI Mode with multimodal search capabilities for all users

25 days ago

AI Overviews

Google has expanded AI Mode to include multimodal capabilities, allowing users to ask complex questions using images. Feedback highlights its design and speed. AI Mode is now available to more U.S. users, merging visual search from Lens with Gemini for detailed image responses. Users can upload photos, ask questions, and receive comprehensive answers with links for further exploration. The feature is still being tested, and feedback is encouraged.

Google removes 240 million fake reviews in 2024 thanks to Gemini

25 days ago

Gemini Local SEO

AI is improving the reliability of business information on Google Maps. In 2024, Google removed 240 million fake reviews and over 70 million suspicious edits using AI models like Gemini to detect fraud. These models spot issues like impersonation and fake reviews. Alerts inform users about recently removed suspicious reviews. Google is committed to enhancing its systems to maintain trustworthy content.

Google's Complete March AI Changelog: Gemini 2.5 Pro and Beyond

26 days ago

Gemini AI Overviews

Google has focused on AI and machine learning for over 20 years to enhance daily life. In March 2025, they upgraded the Gemini app with personalization features and launched Gemini 2.5 Pro. AI Overviews were improved for better responses in Search. New tools for Google Shopping and Gemini Robotics were introduced, along with Gemma 3 for developers. The FireSat satellite for wildfire detection was deployed, and initiatives for biodiversity were launched.

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Google to Automatically Display Marketing Email Content in Search Results

29 days ago

Google Ads Google Merchant Center

Google will automatically display relevant information from marketing emails, pulling details about promotions and products from merchants' materials for Search and other platforms. Starting April 3, 2025, merchants will be opted into this feature but can opt out in Merchant Center settings. Google will showcase content like sales and product announcements, helping merchants save time and effectively showcase their products.