OpenAI released GPT-5.4, their most capable model for professional work, improving reasoning, coding, and tool use. It handles spreadsheets, presentations, and documents better, supports up to 1M tokens, reduces errors, and speeds workflows. GPT-5.4 features tool search for efficiency and improved safety. Available in ChatGPT, API, and Codex, with GPT-5.4 Pro for complex tasks.
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Meta updated click attribution for paid social ads. Click-through attribution now counts only link clicks, while non-link interactions are categorized as engage-through attribution, applying to all formats. The video engaged-view threshold dropped from 10 to 5 seconds, reflecting that many conversions happen quickly. Total reported results should remain stable, but advertisers should check shifts using Ads Manager and review settings if engaged-view was disabled.
Google launches Nano Banana 2, a new image generation model combining advanced world knowledge, high visual quality, and fast speed. It offers precise text rendering, subject consistency for up to five characters, and production-ready specs up to 4K resolution. Nano Banana 2 integrates real-time web data for accuracy and is available across Google products including Gemini app, Search, AI Studio, Google Cloud, Flow, and Google Ads.
Google released Gemini 3.1 Pro, an AI model designed for complex tasks needing advanced reasoning, doubling performance on benchmarks like ARC-AGI-2 compared to Gemini 3. It supports code-based animation, system synthesis, interactive design, and creative coding. Available in preview for developers, enterprises, and consumers on Google platforms, it offers higher limits for Pro and Ultra users to enhance problem-solving and creative workflows.
Bing Webmaster Tools launched AI Performance reporting to show how often and where publisher content is cited in AI-generated answers on Bing and partners. The dashboard tracks citations, cited pages, queries, and trends, helping publishers optimize content clarity, structure, and freshness. IndexNow supports timely updates. Local businesses can improve AI visibility via Bing Places. This tool promotes transparency and collaboration as AI search evolves.
OpenAI is testing ads in ChatGPT for logged-in adult users on Free and Go tiers in the U.S., excluding Pro and other paid tiers. Ads do not affect ChatGPT's answers and user conversations stay private. Ads help fund free access and infrastructure. Users can control ad settings or upgrade to avoid ads. Ads match chat topics but exclude minors and sensitive subjects. Feedback will guide ad improvements while keeping privacy and answer independence.
Google Chrome introduces Gemini 3 AI features with a side panel for multitasking, Nano Banana for image editing, and integration with Google apps like Gmail and Calendar. Personal Intelligence offers personalized help. Auto browse automates complex tasks like travel planning for AI Pro users. Chrome supports Universal Commerce Protocol for seamless AI actions, ensuring strong security and user control.
PMax introduced a new feature called "Your Data Exclusions" that allows excluding first-party data from PMax campaigns. This setting lets users exclude Remarketing Lists and Customer Match Lists directly at the campaign level, removing all remarketing lists, not just audience signals. It can be found under Campaign Settings, within demographic exclusions, where you enable and select your lists to exclude.
OpenAI is introducing ads in ChatGPT to expand access while maintaining user trust. They launched ChatGPT Go, a low-cost subscription, and will test ads in the U.S. on free and Go tiers, keeping Pro and Enterprise ad-free. Ads won't influence answers, and user data won't be sold. Users can control ad personalization and opt out. Ads will be relevant, labeled, and excluded from sensitive topics. Feedback will guide future ad development.