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GA4 expands cost data import to Google Sheets, BigQuery, Snowflake and more

3 days ago

GA4 now supports importing cost data from more sources including Google Sheets, BigQuery, Snowflake, Amazon Redshift, Amazon S3, Google Cloud Storage, HTTPS, MySQL, and PostgreSQL in open beta. This allows users to compare performance across all ad initiatives in GA4 reports, enabling a more comprehensive ROAS analysis. The update adds flexibility, like automatic Facebook ad cost imports via BigQuery.

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WhatsApp Introduces Ads in Updates Tab

11 days ago

Meta Ads WhatsApp

WhatsApp is adding ads and new features to its Updates tab, used by 1.5 billion daily users, without affecting personal chats. Users can subscribe to channels for exclusive content, and admins can promote channels. Ads will appear in Status to help users discover businesses. Personal messages remain end-to-end encrypted, and ad targeting uses limited data like location and followed channels. Phone numbers won't be shared with advertisers.

AI marketing workflows made simple

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Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

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Google Search Console now tracks AI Mode data affecting traffic metrics

11 days ago

SEO AI Overviews

Google updated its Search Console to include AI Mode data in Performance reports, affecting traffic metrics. AI Mode offers interactive AI responses with links to web resources and groups questions into subtopics searched simultaneously. Clicks on external links count as clicks, impressions follow standard rules, and position is measured like Google Search results. Follow-up questions count as new queries with separate data.

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YouTube follow-on views optimization now available in Demand Gen campaigns

14 days ago

Google Ads Youtube Ads

Demand Gen campaigns now allow optimization for YouTube follow-on views, helping grow channel engagement by targeting viewers likely to watch more videos after an ad. Advertisers can set follow-on views as a primary goal in their campaign settings to actively optimize for deeper engagement. To use this feature, link your YouTube channel to your Google Ads account and adjust goals in the Conversions Summary.

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Google offers buyouts to US employees in Search and other divisions

16 days ago

Google Ads Google Cloud +1 more

Google is offering voluntary buyouts to US employees in its Search, marketing, research, and core engineering divisions, excluding DeepMind, Google Cloud, YouTube, and central ad sales. The buyouts provide a minimum of 14 weeks' pay with a July 1 deadline. Some Google parts require in-office work three days a week by September or face layoffs. Executives say the program supports those not aligned with company strategy or struggling in their roles.

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Google Search adds loyalty program support in Organization and Product markup

17 days ago

SEO

Google Search supports loyalty programs in Organization markup and loyalty benefits in Product markup, helping businesses show loyalty features in product search results. Adding this data makes businesses eligible to display benefits like discounts or points. It's useful for those without Merchant Center accounts, which also supports loyalty programs. Markup can be tested with the Rich Results Test tool for validity.

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Google unveils upgraded Gemini 2.5 Pro with enhanced performance and developer features

21 days ago

Gemini

Google launched an upgraded Gemini 2.5 Pro preview, its smartest model aimed at enterprise use. It improved performance, leading benchmarks like LMArena and WebDevArena, excelling in coding and reasoning tests. The model now offers more creative, better-formatted responses. Developers can access it via Gemini API on Google AI Studio and Vertex AI, with new cost and latency controls. The Gemini app rollout starts today.

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Meta to Launch Fully Automated AI Ad Campaigns by 2026

24 days ago

Meta Ads

Meta plans to fully automate ad creation using AI by 2026, allowing brands to create ads from scratch with AI-generated imagery, video, and text. The system will target users and suggest budgets, personalizing ads based on factors like location. This aims to help small businesses with limited budgets. Some big brands worry about losing control and quality. Meta is also exploring integrating third-party AI tools for ad creation.

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Anthropic launches Claude 4 with top coding models Opus 4 and Sonnet 4

1 months ago

Claude

Claude 4 introduces Claude Opus 4 and Sonnet 4, improving coding, reasoning, and AI agents. Opus 4 excels in complex tasks and coding, while Sonnet 4 enhances coding and instruction following. Both support tool use, parallel execution, and better memory with local file access. Claude Code is now available with IDE integrations and SDK. New API features enable powerful AI agents, reducing shortcut behaviors and improving task focus and safety.

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