Trending Insights | Swipe Insight

Threads Ads Launch for All Meta Advertisers

21 hours ago

Meta is expanding ads in Threads to all eligible advertisers globally, enabling them to reach a growing community. Ads will appear in the Threads feed by default for new campaigns, with an option to opt out. A limited test will involve a small group of advertisers featuring image ads that meet Meta's brand safety standards. Users will have controls over the ads they see, and an inventory filter will help manage placements. The rollout will occur in select markets as testing continues.

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Google Ads to Allow Same Advertiser's Ads at Both Top and Bottom of Search Results

2 days ago

Google Ads

Google Ads has updated its Search ads system to allow the same advertiser's ads to appear at both the top and bottom of search results, improving ad relevance. Testing shows a 10% increase in visibility and a 14% rise in conversions for bottom ads. Key changes include allowing ads from one advertiser in both locations while keeping policies against double serving. Advertisers should optimize campaigns to take advantage of this update.

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Age Exclusions feature now available in Google Ads Performance Max campaigns

3 days ago

Google Ads

Google Ads has launched "Age Exclusions" in Performance Max campaigns, enabling advertisers to exclude specific age groups directly in campaign settings. This feature improves targeting control, previously limited to one age range at the Asset Group Level. It aims to enhance targeting efficiency and budget allocation. To check availability, go to a PMax campaign, access Campaign Settings, and find the Age Exclusions section.

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Google loses ad tech monopoly case as US proves anticompetitive acts

3 days ago

Google Ads

The US Department of Justice won its antitrust case against Google, finding the company engaged in anticompetitive acts in advertising technology. The ruling states Google harmed publishers and users by maintaining monopoly power in the publisher ad server and ad exchange markets. Google was found liable under the Sherman Act, but the court dismissed claims regarding ad networks. Google plans to appeal the decision.

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Google to Redirect Country Code Domains to Google.com

8 days ago

SEO

Google will redirect its country code top-level domains (ccTLD) to Google.com, meaning users of domains like google.fr or google.ng will be redirected. This change is due to improvements in providing local search experiences since 2017, making ccTLDs unnecessary. The rollout will happen gradually, and users may need to re-enter search preferences. While the browser address bar will change, search functionality and compliance with national laws will not be affected.

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Apple Search Ads Rebrands to Apple Ads

9 days ago

Apple Ads

Apple has rebranded its Search Ads platform to 'Apple Ads', highlighting its growth in advertising. Launched in 2016 with a single ad placement at the top of App Store search results, the platform has expanded significantly. The new name indicates that advertising options now include multiple placements across the App Store, showcasing Apple's commitment to enhancing its advertising business and offering marketers a broader range of opportunities.

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OpenAI introduces memory feature in ChatGPT to enhance personalized user interactions

13 days ago

ChatGPT OpenAI

OpenAI has updated ChatGPT to include a memory feature that references past chats for more personalized responses. This builds on existing saved memories, making interactions smoother and tailored. Users can control their memory settings and opt out if desired. The rollout starts for Plus and Pro users, excluding certain European regions due to regulatory requirements. The update aims to enhance conversational context across various features.

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Meta Ads Manager Introduces Conditional Formatting for Enhanced Performance Insights

13 days ago

Meta Ads

Meta Ads Manager now includes Conditional Formatting, previously limited to the Ads reporting tool. This feature helps users quickly identify top and low performers. By clicking the arrow next to a column name, users can create rules based on metrics like 'Cost per result' and 'Purchase ROAS'. Conditions can be set, and colors like red, yellow, green, or blue can be applied, resulting in a colorful report that aids analysis.

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Google Search Console API Adds Support for Hourly Data

14 days ago

SEO Google Search Console

Google Search Console API adds hourly data support to the Search Analytics API, allowing access to up to 10 days of hourly breakdowns. This enhancement responds to user requests for better data analysis. Developers can now analyze recent performance trends and compare data across weeks. New features include the HOUR dimension for grouping responses and the HOURLY_ALL dataState for partial data. Feedback from users is welcomed.

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