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Claude introduces web search for real-time information and accurate responses

3 days ago

Claude can now search the internet for up-to-date responses, enhancing its accuracy with the latest information. It provides direct citations for fact-checking and delivers relevant sources in a conversational format. This feature helps sales teams, financial analysts, researchers, and shoppers by offering insights on trends, market data, grant proposals, and product comparisons. Web search is available for paid users in the U.S., with plans for broader access.

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Google Analytics 4 Introduces Annotations and Anomaly Drivers Features

4 days ago

Google Analytics

Google has started rolling out two new features for Google Analytics 4: Annotations and Anomaly Drivers. Annotations let users add contextual notes to reports, documenting marketing campaigns and technical issues. Anomaly Drivers use machine learning to explain data anomalies by identifying contributing factors. Both features are limited in availability but are expected to be rolled out more broadly soon, enhancing GA4's functionality.

No-code Marketing Platform

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Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

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Google acquires Wiz for $32 billion to enhance cloud security capabilities

5 days ago

Google Cloud

Google's parent company Alphabet is acquiring cloud security startup Wiz for $32 billion in cash, marking its largest acquisition. The deal includes $1 billion in retention bonuses for Wiz's 1,700 employees. Wiz will operate independently across all cloud platforms and plans to expand its business. The acquisition awaits regulatory approval expected by 2026. Wiz has $700 million in annual recurring revenue and is projected to double that.

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Meta CAPI Bug Causes Event Deduplication Issues for Advertisers

7 days ago

Tracking Meta Ads

Meta advertisers using Conversions API (CAPI) are facing a deduplication bug that counts events like 'Purchase' and 'AddToCart' twice. This started around March 16, 2025, due to missing event_id values, leading to inflated metrics and attribution issues. Advertisers can check for this in Meta Events Manager and are advised to either wait for a fix or temporarily disable server-side tracking to avoid duplicate counts.

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Meta Launches Community Notes Testing on Facebook, Instagram and Threads in US

10 days ago

Threads Facebook +2 more

Meta is testing Community Notes on Facebook, Instagram, and Threads in the US, replacing its third-party fact-checking program. This crowd-sourced approach allows diverse contributors to add context to posts, aiming to reduce bias. Initially, notes won't be public as the system is tested. Contributors must meet specific criteria, and notes will have a character limit and require links. The program will gradually roll out, with plans for global expansion.

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Google Launches First Search Core Update of 2025

10 days ago

SEO

Google has launched the March 2025 core update to Search, the first major algorithm update of the year, expected to take about two weeks to complete. This update aims to improve the relevance of search results and continues Google's efforts to prioritize content from creators. Website owners and SEO professionals should monitor their analytics closely, as core updates often lead to fluctuations in search rankings and organic traffic.

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Google Ads Editor 2.9 Released with Performance Max and VRC Conversion Tools

11 days ago

Google Ads

Google Ads Editor version 2.9 requires MacOS 12 or later. New features include support for manager account labels, shopping ads on excluded brands, vertical video generation for responsive ads, and Masthead ad management. Enhanced CPC will show errors with certain strategies, and age exclusions can now be added to Performance Max campaigns. Shopping campaigns now support new customer acquisition goals. Multi-tab export to Google Sheets is also available.

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Google Ads raises negative keyword limit for PMax campaigns from 100 to 10000

12 days ago

Google Ads

Google Ads is increasing the negative keyword limit for Performance Max campaigns from 100 to 10,000. This change addresses feedback about the previous cap and will roll out to all PMax advertisers soon. While this increase offers more control, it is advised to use negative keywords carefully to avoid limiting conversions. Additional tools for ad control will also be available, with more information on negative keyword lists expected later this year.

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Google Tag Manager Containers to Automatically Load Google Tag Starting April 2025

13 days ago

Google Ads Google Tag Manager

Google is updating Google Tag Manager (GTM) containers to enhance tracking with Google Ads starting April 10, 2025. Containers will load a Google tag before sending events, improving tracking reliability and increasing measurement data volume. Benefits include easier access to features like enhanced conversions and smoother data collection for users who accept Google's data terms. Google recommends adding the Google tag to preview impacts.

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