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Google enhances Responsive Search Ads with new dynamic asset flexibility features

13 hours ago

Google is enhancing Search ads with increased asset flexibility, allowing better combinations of headlines and descriptions. Responsive Search Ads (RSAs) can now show up to two headlines in sitelink spaces to maximize relevance. Advertisers can utilize more of their crafted headlines, driving higher engagement. The system will maintain relevance to keywords while optimizing asset placement, helping advertisers connect with customers effectively.

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Marketing Auditor is a comprehensive, automated tool designed to revolutionize the process of auditing digital marketing campaigns. It supports platforms like Google Ads and Google Analytics, performing 200+ automated checks to uncover growth opportunities and deliver actionable insights. Users can generate professional, white-labeled reports customized to their branding and preferred formats like Google Slides and PowerPoint.

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TikTok Launches Automotive Ads

1 days ago

TikTok Ads

TikTok launched Automotive Ads to enhance vehicle marketing and drive sales through catalog-based advertising. The two main formats are Video + Product Card, which combines video with shoppable recommendations, and Multi-link Carousel Card, linking catalog images to unique URLs. Inventory Ads for dealerships provide automated creative and lower acquisition costs, while Model Ads for manufacturers simplify catalog setup.

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LinkedIn Launches Conversions API to Enhance B2B Marketing Campaign Measurement

1 days ago

Tracking Linkedin Ads +1 more

LinkedIn launched its Conversions API to assist B2B marketers in demonstrating campaign effectiveness and ROI, addressing challenges in measuring long-term impact amid longer buying cycles. Many marketers must justify spending to executives monthly, with a shift towards valuing MQLs and SQLs over traditional metrics. The API connects first-party data for better targeting, resulting in improved conversions and reduced costs.

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Google Ads Launches AI-Powered Creative Using Imagen 3 Model

1 days ago

Google Ads

Google Ads has introduced new features to help advertisers create engaging lifestyle imagery. These include generative AI for images of adults, asset audience recommendations, and testing for Performance Max campaigns. Imagen 3 enables image generation from text prompts while following strict guidelines. Advertisers can customize prompts and provide feedback on generated images. New asset testing capabilities will evaluate the effectiveness of creative assets.

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Apple Search Ads to Launch View-Through Attribution Feature in March 2025

2 days ago

Apple Search Ads

Apple will launch view-through attribution for Apple Search Ads by March 2025, allowing advertisers to track app installations from ad impressions. This feature will be accessible via the Apple Ads Attribution API and requires developers to implement a "claimType" field to differentiate between view-based and click-based installations. This change is expected to influence app advertising metrics and budget allocations.

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xAI Launches Grok 3 Series with 10x Compute Power and New Reasoning Models

3 days ago

Grok

Elon Musk's xAI launched the Grok 3 series, featuring a model with 10x more compute than its predecessor, competing with ChatGPT 4-o and Gemini 2 Pro. The xAI team claims Grok 3 is unmatched, with Grok 3-Mini also performing well. They introduced reasoning models designed to mimic human thinking, taking longer to respond but providing better answers for complex queries. xAI believes these reasoning models are essential for advanced AI.

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Meta Launches Signals Gateway for Server-Side Data Pipeline Integration

8 days ago

Tracking Meta Ads

Meta introduced the Signals Gateway, enabling businesses to build data pipelines and send first-party data without dedicated developer resources. It streamlines event management, cutting integration time from weeks to hours and reducing costs. The Gateway supports multiple domains and requires a public cloud provider account for setup. It includes a user interface for configuring pipelines, monitoring event activity, and receiving notifications.

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Google Ads updates Customer Match lists with new 540-day membership limit

8 days ago

Google Ads

Beginning April 7, 2025, Google Ads will implement a maximum membership duration of 540 days for Customer Match lists. Existing lists without expiration or longer durations will be updated to this limit. Users need to regularly refresh their lists to prevent size reduction and campaign pauses. Google Ads API users should set the membership_life_span field to 540 or less. Automatic migrations will occur for lists that exceed this limit.

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Campaign Manager 360 Expands Integration Network with Major Advertising Platforms

11 days ago

Campaign Manager 360

Campaign Manager 360 enhances its capabilities for managing digital campaigns, focusing on CTV. Partnerships with Adobe and Typeface streamline creative workflows. Direct integrations with The Trade Desk and Google Ads simplify campaign activation. A new Netflix Ads integration allows tracking of ad performance. Campaign Manager 360 also provides Cross-Media Reach to analyze effectiveness across digital and linear TV campaigns.

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