Google launched Veo 3 video generation for Gemini users in 159+ countries, limited to three videos daily for AI Pro subscribers. The AI Pro plan includes 2 TB storage, 1,000 monthly AI Credits, and access to tools like Flow, Whisk Animate, NotebookLM, and Gemini in apps. Users must be 18+, have a personal Google Account, and students in some countries get free upgrades. Features support video/image creation, research, and collaboration with safety limits.
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Google Ads introduced a new Search Match Type called AI Max, which uses broad match, asset-based, and landing page-based technology to enhance campaign reach. Users can analyze performance by navigating to their AI Max-enabled Search Campaign, segmenting by "Search term match type," and reviewing metrics like ROAS, CPA, and CPC. Initial observations show AI Max can be costly, especially when switching bid strategies, but this is typical during transitions.
Cloudflare blocks AI crawlers by default and introduces Pay Per Crawl, letting content creators charge AI services for access. Using HTTP 402 responses and authentication, publishers can allow, charge, or block crawlers with flat prices. This empowers creators to monetize content at scale and supports future dynamic pricing and agent-based access. Pay Per Crawl is in private beta.
Meta updates WhatsApp for businesses with centralized marketing across WhatsApp, Facebook, and Instagram via Ads Manager, allowing unified creative, setup, and budget management. AI support will help with personalized product recommendations and customer follow-ups. New calling and voice features will enable live calls, voice messages, and video calls, improving customer support and preparing for future AI voice capabilities.
Google started rolling out its June 2025 core update at 7:34 AM PDT, which may take up to three weeks to complete. Core updates involve broad changes to Google's ranking systems, aiming to improve the surfacing of helpful, high-quality content. These updates affect rankings across all industries and topics, unlike updates targeting specific content types or violations.
Google has launched a new Search Console Insights report integrated into the main Search Console after testing and feedback. This report provides a cohesive experience for content creators to understand website performance without needing data expertise. Users can view total clicks and impressions, identify top-performing pages and search queries, and track progress with the Achievements feature. The rollout will occur gradually, and feedback is encouraged.
GA4 now supports importing cost data from more sources including Google Sheets, BigQuery, Snowflake, Amazon Redshift, Amazon S3, Google Cloud Storage, HTTPS, MySQL, and PostgreSQL in open beta. This allows users to compare performance across all ad initiatives in GA4 reports, enabling a more comprehensive ROAS analysis. The update adds flexibility, like automatic Facebook ad cost imports via BigQuery.
WhatsApp is adding ads and new features to its Updates tab, used by 1.5 billion daily users, without affecting personal chats. Users can subscribe to channels for exclusive content, and admins can promote channels. Ads will appear in Status to help users discover businesses. Personal messages remain end-to-end encrypted, and ad targeting uses limited data like location and followed channels. Phone numbers won't be shared with advertisers.
Google updated its Search Console to include AI Mode data in Performance reports, affecting traffic metrics. AI Mode offers interactive AI responses with links to web resources and groups questions into subtopics searched simultaneously. Clicks on external links count as clicks, impressions follow standard rules, and position is measured like Google Search results. Follow-up questions count as new queries with separate data.
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