TikTok is restoring service in the US after a brief outage. The company thanked President Trump for clarifying that service providers would not face penalties for offering the app. A law threatening to ban TikTok was set to take effect, but Trump announced an executive order delaying the ban. While some lawmakers oppose this, TikTok expressed willingness to work with Trump on a long-term solution to remain in the US.
Meta has enhanced its Lead Ads platform with a new SMS verification system to improve lead quality. This two-step authentication requires leads to enter their phone number, receive a one-time code via SMS, and input the code to validate their submission. Advertisers must include a mandatory phone number field for this feature. The SMS verification aims to reduce fraudulent submissions, ensure higher quality leads, and improve conversion rates.
TikTok has been banned in the U.S. due to a federal law, with users receiving notifications and the app no longer available in app stores. TikTok suggests this may be temporary, as President-elect Trump indicated he would work on a solution. The law requires TikTok's owner, ByteDance, to sell the app or face a ban over surveillance concerns. Trump may grant a 90-day reprieve, while alternative apps are gaining users.
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OpenAI has launched a beta version of scheduled tasks for ChatGPT, allowing Plus, Pro, and Teams subscribers to automate interactions. This feature is available on ChatGPT Web, iOS, Android, and MacOS, with Windows support planned for Q1. The system operates autonomously, notifying users of completed tasks via push notifications and email. Users can create automated prompts, including reminders and workouts, with plans to expand access to all users after the beta phase.
Microsoft has launched its Google Ads integration for Microsoft Clarity after a private preview. This integration merges Google Ads performance metrics with Clarity's behavioral analytics, allowing marketers to gain deeper insights. Key features include session recordings, heatmaps, and tools to identify friction points. Users can analyze campaign-level data and track essential metrics. The integration requires linking a Google Ads account through the Clarity dashboard.
The revamped Video Editor in TikTok Ads Manager uses generative AI to simplify video editing for campaign managers. It includes features like digital avatars, auto-captions, and AI-generated soundtracks for quick adjustments. The tool facilitates localization with translations and voiceovers, combats creative fatigue by refreshing ads, and adds personalization with diverse avatars. Users can access it through the 'Tools' tab in TikTok Ads Manager.
Microsoft Advertising has launched Curate for Commerce and Sponsored Promotions by Brands to boost retail media growth. Curate for Commerce helps retailers monetize first-party data, attract new advertisers, and streamline operations with low investment. Sponsored Promotions by Brands enables advertisers to engage shoppers across platforms on a cost-per-sale basis, enhancing shopping experiences and improving marketing effectiveness.
Meta announced changes to its content moderation policies, acknowledging its previous approach to political content was overly restrictive. The company will reintroduce political content on Facebook, Instagram, and Threads, allowing users to opt for more visibility. Meta will end its third-party fact-checking program, adopting a Community Notes model to enhance free expression and reduce over-enforcement and moderation errors.
Microsoft is using Bing to mimic Google in search results to encourage users to switch from Google to Bing and Edge. When searching for Google on Bing without signing in, users see a page designed to resemble Google, including a search bar and a Google Doodle-like image. This tactic aims to confuse users, especially when setting up new PCs. Google’s Chrome team criticized Microsoft for this behavior, highlighting a history of similar tactics.
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