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Google to Redirect Country Code Domains to Google.com

4 days ago

Google will redirect its country code top-level domains (ccTLD) to Google.com, meaning users of domains like google.fr or google.ng will be redirected. This change is due to improvements in providing local search experiences since 2017, making ccTLDs unnecessary. The rollout will happen gradually, and users may need to re-enter search preferences. While the browser address bar will change, search functionality and compliance with national laws will not be affected.

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Apple Search Ads Rebrands to Apple Ads

5 days ago

Apple Ads

Apple has rebranded its Search Ads platform to 'Apple Ads', highlighting its growth in advertising. Launched in 2016 with a single ad placement at the top of App Store search results, the platform has expanded significantly. The new name indicates that advertising options now include multiple placements across the App Store, showcasing Apple's commitment to enhancing its advertising business and offering marketers a broader range of opportunities.

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OpenAI introduces memory feature in ChatGPT to enhance personalized user interactions

9 days ago

ChatGPT OpenAI

OpenAI has updated ChatGPT to include a memory feature that references past chats for more personalized responses. This builds on existing saved memories, making interactions smoother and tailored. Users can control their memory settings and opt out if desired. The rollout starts for Plus and Pro users, excluding certain European regions due to regulatory requirements. The update aims to enhance conversational context across various features.

Marketing Workflows Powered by AI

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Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

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Meta Ads Manager Introduces Conditional Formatting for Enhanced Performance Insights

9 days ago

Meta Ads

Meta Ads Manager now includes Conditional Formatting, previously limited to the Ads reporting tool. This feature helps users quickly identify top and low performers. By clicking the arrow next to a column name, users can create rules based on metrics like 'Cost per result' and 'Purchase ROAS'. Conditions can be set, and colors like red, yellow, green, or blue can be applied, resulting in a colorful report that aids analysis.

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Google Search Console API Adds Support for Hourly Data

10 days ago

SEO Google Search Console

Google Search Console API adds hourly data support to the Search Analytics API, allowing access to up to 10 days of hourly breakdowns. This enhancement responds to user requests for better data analysis. Developers can now analyze recent performance trends and compare data across weeks. New features include the HOUR dimension for grouping responses and the HOURLY_ALL dataState for partial data. Feedback from users is welcomed.

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Meta Ads Now Automatically Include UTM Parameters for All Ads

11 days ago

Meta Ads

UTM Parameters are now automatically added to all Meta ads when not manually provided, helping advertisers attribute website results to specific campaigns and ads. Meta will include parameters like utm_source, utm_medium, utm_campaign, utm_content, utm_term, and utm_id in the landing page URL. This allows tracking results in external analytics tools. However, it's still advisable to manually create a UTM parameter template for improved analysis.

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Apple Search Ads to Support SKAdNetwork Attribution

13 days ago

Apple Ads Attribution

Apple Search Ads will integrate with SKAdNetwork versions 1.0, 2.0, and 3.0, allowing advertisers to receive SKAN postbacks. This change eliminates the need for two attribution methods, reducing duplicate conversions and standardizing iOS attribution. Apple has noted limitations in its current API and the need for better marketing measurement. There are concerns that ASA may take last-touch conversions from third-party networks, impacting measurement capabilities.

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Meta Introduces Llama 4 Models with 10 Million Context Window

13 days ago

Llama

Meta has launched Llama 4 models, including Llama 4 Scout and Llama 4 Maverick, featuring advanced multimodal capabilities and a 10 million context window. Llama 4 Scout has 17 billion parameters and 16 experts, while Llama 4 Maverick has 128 experts and outperforms GPT-4o. Both models are available for download, and Llama 4 Behemoth, a more powerful model with 288 billion parameters, is still in training, highlighting Meta's commitment to openness in AI.

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Google Analytics introduces Generated Insights feature for enhanced data analysis

13 days ago

Google Analytics

Google Analytics has introduced a Generated Insights feature that summarizes trends and changes in data, helping users make quicker decisions. These insights are displayed at the top of detail reports and include action buttons for report modifications. For example, if purchase events spike, Google's AI analyzes the data to explain the reasons. Users can give feedback on the insights using thumbs-up or thumbs-down buttons to enhance future insights.

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