The Google Ads API Model Context Protocol (MCP) Server is now open source, improving access to Google Ads data for AI tools and developers. The MCP standard enables Large Language Models to connect with external data sources. This initial release is read-only for reporting and diagnostics. Users can report technical issues via the GitHub repo or contact Google Ads API support for assistance. For discussions, join the Google Advertising and Measurement Community Discord.
OpenAI introduces apps in ChatGPT that users can interact with naturally, featuring partners like Spotify and Zillow, available globally except the EU. Developers can build apps using the new Apps SDK preview, with future monetization and EU access planned. Additionally, AgentKit offers tools like Agent Builder and ChatKit for visually creating and managing multi-agent workflows, enhancing agent development and evaluation for enterprises and developers.
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Google Ads improved Performance Max reporting with new features for better visibility. Users can segment asset reports by devices, time, conversions, and networks, seeing performance across Search, Display, Discover, Gmail, YouTube, and Maps. Channel reporting now includes bulk downloads, cost visualization, ROI columns, segmentation by conversion action and ad event type, and diagnostics for limited serving. More updates are coming.
OpenAI launches Sora 2, a video and audio generation model with realistic physics and synchronized sound, enabling complex, controllable video creation. The Sora app lets users create, remix, and insert themselves via cameos, focusing on user control, safety, and wellbeing. Initially available in the US and Canada, it aims to foster creativity and community with responsible design and limits on teen usage.
OpenAI is integrating ChatGPT with Etsy and Shopify to enable direct purchases within chat using Instant Checkout, powered by the Agentic Commerce Protocol and Stripe. U.S. users can buy single items from Etsy and soon Shopify merchants. The open-source protocol allows merchants to maintain control over payments and customer relations while ChatGPT acts as a secure AI shopping assistant. This marks a step toward seamless AI-driven commerce.
Microsoft 365 Copilot now includes Anthropic models Claude Sonnet 4 and Claude Opus 4.1 alongside OpenAI models, offering users more flexibility. These models power the Researcher agent for complex research and are available in Copilot Studio for building custom agents. Users can switch between models easily. Anthropic models are hosted externally and require admin enablement. This expansion aims to enhance AI-driven workflows and business processes.
Facebook Dating has launched two new features: a dating assistant and Meet Cute. The dating assistant provides personalized help to find matches based on user interests, allowing for specific prompts. Meet Cute automatically matches users with surprise candidates, offering an alternative to swiping. These features aim to reduce swipe fatigue and enhance the dating experience for young adults in the US and Canada, with the assistant gradually rolling out.
Google may have disabled or is testing the removal of the `&num=100` URL parameter, which allowed fetching 100 search results in one request. This change, noticed around September 10, disrupts rank-tracking tools and reduces desktop impressions in Search Console. Users now need multiple requests for 100 results, increasing costs. SEO teams should monitor trends and consult tool providers. Google has not confirmed if this is permanent.
Google Ads' Asset Studio simplifies creating creative assets with AI tools that support the entire workflow. Users can generate on-brand visuals, transform product images into lifestyle shots, and refresh multiple photos at once. The platform maintains brand consistency and allows video creation from text and images. Collaboration is improved with shareable links for asset reviews and diverse ad previews, making ad visualization easier before publishing.
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