Google is upgrading Search with AI, introducing Gemini 3.5 Flash as the default model globally. The Search box is redesigned with AI to better understand queries, supporting text, images, files, videos, and tabs. New Search agents work 24/7 to provide updates and actions on tasks. Agentic coding creates custom UIs and dashboards. Personal Intelligence expands to 200 countries, connecting apps like Gmail securely. Features roll out summer 2026.
Upload all Meta ad types in bulk directly from Google Sheets, single image, video, carousel, and flexible ads. Control placements, multiple headlines, primary texts, descriptions, and creatives from one spreadsheet. Built for agencies and teams managing dozens of ads across multiple accounts, helping you launch faster, stay consistent, and avoid costly manual errors.
Google Analytics now offers a dedicated AI Assistant channel to track traffic from AI chatbots like ChatGPT, Gemini, and Claude. Traffic from these sources is labeled with a new "ai-assistant" medium, grouped under the AI Assistant channel, and tagged with the "(ai-assistant)" campaign name. This helps businesses monitor generative AI's impact by comparing AI-driven traffic to traditional channels.
Starting June 1, 2026, Google Ads and related APIs will enforce a 37-month data retention policy for granular performance data. Queries for data older than 37 months with granular segments will return errors. High-level data remains available for 11 years. BigQuery transfers will stop backfilling data older than 37 months. Users should export data before the deadline and update queries accordingly.
OpenAI's GPT-Image-2 powers ChatGPT Images 2.0, creating realistic images with accurate text and details, improving on past models. It can search the web, generate multiple images per prompt, and supports non-Latin scripts. It produces up to 2K resolution images for marketing and comics. Available to all ChatGPT and Codex users, with paid advanced features and an API.
AI Max, improving targeting and creative capabilities, moves out of beta with 7% more conversions at similar CPA/ROAS. From September, campaigns using Dynamic Search Ads, automatically created assets, and broad match settings will upgrade automatically to AI Max. It offers smarter AI-driven ad relevance, advanced controls, and easier campaign management, marking a shift to scalable AI-powered growth.
OpenAI released GPT-5.4, their most capable model for professional work, improving reasoning, coding, and tool use. It handles spreadsheets, presentations, and documents better, supports up to 1M tokens, reduces errors, and speeds workflows. GPT-5.4 features tool search for efficiency and improved safety. Available in ChatGPT, API, and Codex, with GPT-5.4 Pro for complex tasks.
Meta updated click attribution for paid social ads. Click-through attribution now counts only link clicks, while non-link interactions are categorized as engage-through attribution, applying to all formats. The video engaged-view threshold dropped from 10 to 5 seconds, reflecting that many conversions happen quickly. Total reported results should remain stable, but advertisers should check shifts using Ads Manager and review settings if engaged-view was disabled.
Google launches Nano Banana 2, a new image generation model combining advanced world knowledge, high visual quality, and fast speed. It offers precise text rendering, subject consistency for up to five characters, and production-ready specs up to 4K resolution. Nano Banana 2 integrates real-time web data for accuracy and is available across Google products including Gemini app, Search, AI Studio, Google Cloud, Flow, and Google Ads.
Google released Gemini 3.1 Pro, an AI model designed for complex tasks needing advanced reasoning, doubling performance on benchmarks like ARC-AGI-2 compared to Gemini 3. It supports code-based animation, system synthesis, interactive design, and creative coding. Available in preview for developers, enterprises, and consumers on Google platforms, it offers higher limits for Pro and Ultra users to enhance problem-solving and creative workflows.
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