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Microsoft to lay off 6000 employees as part of workforce reduction plan

3 days ago

Microsoft is laying off about 6,000 employees, or 3% of its workforce. The company, which had around 228,000 employees, is making cuts despite reporting strong quarterly revenue of $70.1 billion and net income of $25.8 billion. This round of layoffs will affect all levels and teams and is not performance-related. Microsoft had previously reduced its staff by 10,000 earlier in 2023, amidst widespread layoffs in the tech industry.

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Google Launches AI Max for Search Campaigns

10 days ago

Google Ads

Google has launched AI Max for Search campaigns, a suite designed to enhance targeting and creativity. It will roll out globally in beta, aiming to expand reach and attract new customers. Advertisers typically see a 14% increase in conversions, with higher gains for specific keyword campaigns. Key features include improved search term matching, relevant ad delivery, and final URL expansion. Enhanced controls and insights are included, with brands like L'Oréal reporting success.

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Google updates Ads Transparency policy to show payer names for verified advertisers

15 days ago

Google Ads

Google is updating its Ads Transparency policy to show more details about ad payers in two phases. In May 2025, verified advertisers will see their payment profile name as the payer name if it differs from their verified name. Agencies will use the client payment profile. This will be visible in the My Ad Center and Ads Transparency Center. In June 2025, advertisers can edit their payer name. Election Ads verified advertisers will follow existing policies.

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Google Introduces Channel-Level Reporting for Performance Max Campaigns

16 days ago

Google Ads

Performance Max is introducing new reporting features for channel performance, search terms, and assets to assist advertisers in optimizing campaigns on Google platforms. Updates include channel-level reporting, detailed asset metrics, and diagnostics for potential issues. Advertisers can access data on clicks, conversions, and costs, and utilize search terms reporting for improved targeting. An open beta for channel performance reporting will begin soon.

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Google launches Pause Ads for YouTube to engage viewers during video pauses

18 days ago

Google Ads

Google has launched a new Ad Type called "Pause Ads" for YouTube, allowing advertisers to display banner ads when a video is paused. This feature engages users at a moment of higher attention without disrupting their viewing experience. It is available for Video Reach campaigns using CPM bidding and shown only on YouTube in-stream ads as a static overlay. This method targets focused viewers and offers opportunities for tailored messaging during pause moments.

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ChatGPT Introduces Enhanced Shopping, WhatsApp Access and Improved Citations

18 days ago

ChatGPT OpenAI

OpenAI has announced updates to ChatGPT's search features, especially for shopping. The new shopping experience includes visual product details, pricing, user reviews, and direct purchase links. ChatGPT is now accessible via WhatsApp for real-time answers and sports scores. The citation system supports multiple citations and highlights relevant information. Trending searches and autocomplete suggestions have also been added to enhance search speed.

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Threads Ads Launch for All Meta Advertisers

23 days ago

Meta Ads

Meta is expanding ads in Threads to all eligible advertisers globally, enabling them to reach a growing community. Ads will appear in the Threads feed by default for new campaigns, with an option to opt out. A limited test will involve a small group of advertisers featuring image ads that meet Meta's brand safety standards. Users will have controls over the ads they see, and an inventory filter will help manage placements. The rollout will occur in select markets as testing continues.

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Google Ads to Allow Same Advertiser's Ads at Both Top and Bottom of Search Results

25 days ago

Google Ads

Google Ads has updated its Search ads system to allow the same advertiser's ads to appear at both the top and bottom of search results, improving ad relevance. Testing shows a 10% increase in visibility and a 14% rise in conversions for bottom ads. Key changes include allowing ads from one advertiser in both locations while keeping policies against double serving. Advertisers should optimize campaigns to take advantage of this update.

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Age Exclusions feature now available in Google Ads Performance Max campaigns

26 days ago

Google Ads

Google Ads has launched "Age Exclusions" in Performance Max campaigns, enabling advertisers to exclude specific age groups directly in campaign settings. This feature improves targeting control, previously limited to one age range at the Asset Group Level. It aims to enhance targeting efficiency and budget allocation. To check availability, go to a PMax campaign, access Campaign Settings, and find the Age Exclusions section.

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