Google launched Gemini 2.5 Flash Image, a model for image generation and editing that blends images, keeps character consistency, and allows natural language edits. It’s accessible via Gemini API, Google AI Studio, and Vertex AI, offering low latency and cost efficiency. Features include multi-image fusion, world knowledge, and prompt-based editing. Developers can build, customize, and deploy apps easily. Images have a digital watermark to mark AI-generated content.
Google's August 2025 spam update began at 9:00 AM Pacific Time and will roll out globally over several weeks, affecting all languages. It aims to improve search quality without specifying targeted tactics. Google recommends following quality and spam policies, expecting ranking and traffic fluctuations, and advises monitoring Search Console trends, query patterns, and competitor movements. Spam updates occur multiple times yearly alongside core updates.
Meta now charges ad costs upfront based on the total budget set at purchase confirmation, not exceeding that budget. Budgets control overall spending, while actual spend may vary. Meta uses automatic billing or available funds methods, with charges based on impressions. Users can manage payment methods, view charges in Ads Manager, and get support via Business Support Home. Spending limits and thresholds may apply.
Google is enhancing AI Mode in Search with new agentic features that help users complete tasks like booking restaurant reservations by searching multiple platforms and providing real-time availability. Personalized recommendations based on user preferences are now available for dining in the U.S. Users can share AI Mode responses via links for collaboration. AI Mode is expanding to over 180 countries in English, aiming to support complex queries globally.
Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.
Google Ads now offers full placement reporting for the Search Partner Network across Search, Shopping, and App campaigns. Advertisers can see exactly where their ads run with site-level impression data. This transparency allows better control, informed decisions, and improved campaign optimization by understanding ad distribution on SPN sites. This feature addresses long-standing advertiser requests for more visibility.
Google Ads will remove the language targeting setting from Search campaigns by the end of 2025, replacing it with AI that automatically detects language targeting. This change was quietly announced in the Google Ads help center. Users are curious about the rollout details and hope it simplifies campaign management, though initial mismatches in language and copy may occur.
Perplexity offered $34.5 billion to buy Chrome from Google, pledging to keep Chromium open source and invest $3 billion. It will keep Google as Chrome's default search engine. The bid follows DOJ's push to force Google to sell Chrome over monopoly issues. Chrome dominates with 68% market share. Perplexity's offer exceeds its $18 billion valuation and $1.5 billion raised. Perplexity also launched Comet browser and bid to merge with TikTok.
OpenAI launched GPT-5, its most advanced AI model, improving accuracy, reasoning, and speed. It enhances ChatGPT with better task completion and a real-time router for responses. GPT-5 excels in coding, health accuracy, and safety, reducing hallucinations. Available to free users, developers, and enterprises, it offers new user personalities and API controls, marking progress toward AI outperforming humans in key tasks.
Google added conditional formatting to Looker Studio Query Result Variables, enabling dynamic text to change colors based on data thresholds like scorecards. Users can apply single color or color scale formatting by setting rules and colors. Multiple rules can be created, edited, deleted, or reordered, with higher-priority rules overriding lower ones, improving data visualization and interpretation in reports.
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