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Trending ️🔥12 days ago
Google has launched new Search Generative AI performance reports in Search Console to help site owners track their site's visibility in generative AI features on Search and Discover. These reports show impressions, pages, countries, devices, and dates data. Initially available to a subset of websites for testing, Google seeks feedback to improve and plans to add more metrics over time.
Trending ️🔥Google is upgrading Search with AI, introducing Gemini 3.5 Flash as the default model globally. The Search box is redesigned with AI to better understand queries, supporting text, images, files, videos, and tabs. New Search agents work 24/7 to provide updates and actions on tasks. Agentic coding creates custom UIs and dashboards. Personal Intelligence expands to 200 countries, connecting apps like Gmail securely. Features roll out summer 2026.
Trending ️🔥1 months ago
Google Analytics now offers a dedicated AI Assistant channel to track traffic from AI chatbots like ChatGPT, Gemini, and Claude. Traffic from these sources is labeled with a new "ai-assistant" medium, grouped under the AI Assistant channel, and tagged with the "(ai-assistant)" campaign name. This helps businesses monitor generative AI's impact by comparing AI-driven traffic to traditional channels.
Marketing Auditor simplifies your audit process, letting you generate comprehensive, white-label reports in just a few clicks. Save over 10 hours per report while analyzing 200+ data points and delivering 50+ pages of actionable insights. Customize reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides to showcase your expertise.
Trending ️🔥1 months ago
Starting June 1, 2026, Google Ads and related APIs will enforce a 37-month data retention policy for granular performance data. Queries for data older than 37 months with granular segments will return errors. High-level data remains available for 11 years. BigQuery transfers will stop backfilling data older than 37 months. Users should export data before the deadline and update queries accordingly.
Trending ️🔥OpenAI's GPT-Image-2 powers ChatGPT Images 2.0, creating realistic images with accurate text and details, improving on past models. It can search the web, generate multiple images per prompt, and supports non-Latin scripts. It produces up to 2K resolution images for marketing and comics. Available to all ChatGPT and Codex users, with paid advanced features and an API.
Trending ️🔥2 months ago
AI Max, improving targeting and creative capabilities, moves out of beta with 7% more conversions at similar CPA/ROAS. From September, campaigns using Dynamic Search Ads, automatically created assets, and broad match settings will upgrade automatically to AI Max. It offers smarter AI-driven ad relevance, advanced controls, and easier campaign management, marking a shift to scalable AI-powered growth.
Trending ️🔥OpenAI released GPT-5.4, their most capable model for professional work, improving reasoning, coding, and tool use. It handles spreadsheets, presentations, and documents better, supports up to 1M tokens, reduces errors, and speeds workflows. GPT-5.4 features tool search for efficiency and improved safety. Available in ChatGPT, API, and Codex, with GPT-5.4 Pro for complex tasks.
Trending ️🔥3 months ago
Meta updated click attribution for paid social ads. Click-through attribution now counts only link clicks, while non-link interactions are categorized as engage-through attribution, applying to all formats. The video engaged-view threshold dropped from 10 to 5 seconds, reflecting that many conversions happen quickly. Total reported results should remain stable, but advertisers should check shifts using Ads Manager and review settings if engaged-view was disabled.
Trending ️🔥3 months ago
Google launches Nano Banana 2, a new image generation model combining advanced world knowledge, high visual quality, and fast speed. It offers precise text rendering, subject consistency for up to five characters, and production-ready specs up to 4K resolution. Nano Banana 2 integrates real-time web data for accuracy and is available across Google products including Gemini app, Search, AI Studio, Google Cloud, Flow, and Google Ads.
