Google launched an upgraded Gemini 2.5 Pro preview, its smartest model aimed at enterprise use. It improved performance, leading benchmarks like LMArena and WebDevArena, excelling in coding and reasoning tests. The model now offers more creative, better-formatted responses. Developers can access it via Gemini API on Google AI Studio and Vertex AI, with new cost and latency controls. The Gemini app rollout starts today.
Effortlessly audit your Google Ads account with Marketing Auditor. Perform 200+ automated checks to uncover optimization opportunities and save over 10 hours per audit. Generate white-label reports in minutes with 50+ pages of actionable insights. Customize your reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides. This tool is the ultimate solution for efficient and impactful Google Ads audits.
Meta plans to fully automate ad creation using AI by 2026, allowing brands to create ads from scratch with AI-generated imagery, video, and text. The system will target users and suggest budgets, personalizing ads based on factors like location. This aims to help small businesses with limited budgets. Some big brands worry about losing control and quality. Meta is also exploring integrating third-party AI tools for ad creation.
Claude 4 introduces Claude Opus 4 and Sonnet 4, improving coding, reasoning, and AI agents. Opus 4 excels in complex tasks and coding, while Sonnet 4 enhances coding and instruction following. Both support tool use, parallel execution, and better memory with local file access. Claude Code is now available with IDE integrations and SDK. New API features enable powerful AI agents, reducing shortcut behaviors and improving task focus and safety.
Google Marketing Live 2025 introduced AI tools enhancing ads, analytics, creativity, measurement, and shopping. Updates include agentic tools for campaign management, AI-driven creative assets, improved measurement with incrementality testing, smart bidding boosting conversions, and AI integration in search ads and shopping. These tools reduce manual work, improve creativity, and expand marketing reach through AI automation and insights.
Google is launching agentic capabilities for marketers to enhance performance and reduce workloads. These tools will assist with onboarding, campaign creation, reporting, and troubleshooting in Google Ads and Google Analytics. The agentic expert offers personalized recommendations, while the data expert provides insights for decision-making. Marketing Advisor, an AI tool in Chrome, will help manage marketing tasks and diagnose campaign issues, launching later this year.
Google introduces AI Mode for shopping, combining Gemini AI and the Shopping Graph with over 50 billion product listings updated hourly. It offers personalized visual browsing, smart filtering, and an agentic checkout that tracks prices and completes purchases via Google Pay. A new virtual try-on feature lets users upload photos to see how clothes fit, powered by a custom image model, rolling out soon in the U.S.
Microsoft is laying off about 6,000 employees, or 3% of its workforce. The company, which had around 228,000 employees, is making cuts despite reporting strong quarterly revenue of $70.1 billion and net income of $25.8 billion. This round of layoffs will affect all levels and teams and is not performance-related. Microsoft had previously reduced its staff by 10,000 earlier in 2023, amidst widespread layoffs in the tech industry.
Google has launched AI Max for Search campaigns, a suite designed to enhance targeting and creativity. It will roll out globally in beta, aiming to expand reach and attract new customers. Advertisers typically see a 14% increase in conversions, with higher gains for specific keyword campaigns. Key features include improved search term matching, relevant ad delivery, and final URL expansion. Enhanced controls and insights are included, with brands like L'Oréal reporting success.
Google is updating its Ads Transparency policy to show more details about ad payers in two phases. In May 2025, verified advertisers will see their payment profile name as the payer name if it differs from their verified name. Agencies will use the client payment profile. This will be visible in the My Ad Center and Ads Transparency Center. In June 2025, advertisers can edit their payer name. Election Ads verified advertisers will follow existing policies.
Trending ️🔥
