Google sued SerpApi for bypassing security measures to scrape Google Search results and licensed content, violating website owners' rights. SerpApi uses deceptive methods like cloaking and fake crawler names to steal and resell content, ignoring site directives. Google follows standard crawling rules but takes legal action against scrapers like SerpApi to protect content and fight web abuse.
Google launched Gemini 3 Flash, a fast, efficient AI model with advanced reasoning and multimodal skills at lower cost. It outperforms Gemini 2.5 Pro and rivals Gemini 3 Pro on many tests. Available globally via API, apps, and enterprise platforms, it supports developers and users with quick, smart responses for coding, video analysis, and interactive apps. Integrated into Google Search AI Mode and Gemini app for faster, smarter tasks.
OpenAI released GPT Image 1.5, a new image generation model for ChatGPT that offers faster, more precise edits while preserving details like lighting and composition. It supports complex multi-step edits and improved text rendering, making it suitable for tasks like infographics. The model is 4x faster and 20% cheaper via API. Limitations include some drawing styles and scientific image generation. Available now in ChatGPT and API.
OpenAI released GPT-5.2, its most advanced model for professional work, improving tasks like spreadsheets, presentations, coding, image perception, and handling complex projects. It offers three versions: Instant for routine queries, Thinking for complex tasks, and Pro for maximum accuracy. GPT-5.2 outperforms professionals in many fields and competes with Google's Gemini 3 and Anthropic's Claude Opus-4.5.
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Google announced the December 2025 core update, starting around 12:25 pm ET, expected to take up to 3 weeks to roll out. This regular update aims to improve the relevance and satisfaction of search results across all site types. It's the third core update of 2025, following a spam update. SEO community chatter about volatility increased recently, aligning with Google's hint about an upcoming core update.
Google's new AI-powered configuration in Search Console's Performance report lets users describe analysis in natural language, automatically applying filters, comparisons, and metric selections. It supports queries by device, date, and content but is limited to Search results reports. The feature is experimental, rolling out gradually, and may misinterpret requests or lack sorting and exporting functions.
Version 1.2025.329 of the ChatGPT Android beta reveals code referencing ads like "search ad" and "search ads carousel," signaling ads may soon appear on ChatGPT. Despite CEO Sam Altman's earlier reluctance, OpenAI's recent job listing suggests plans for an ad platform. Ads could leverage ChatGPT's large user base and commerce features, but challenges remain in ensuring ad effectiveness.
OpenAI introduces ChatGPT Atlas, a web browser with ChatGPT integrated to assist users directly on any webpage. It remembers browsing context to help complete tasks without leaving the page, with optional browser memories for personalized assistance. Agent mode enables ChatGPT to perform actions like research and shopping. Atlas prioritizes user control and safety, launching on macOS for various user plans, with other platforms coming soon.
The Google Ads API Model Context Protocol (MCP) Server is now open source, improving access to Google Ads data for AI tools and developers. The MCP standard enables Large Language Models to connect with external data sources. This initial release is read-only for reporting and diagnostics. Users can report technical issues via the GitHub repo or contact Google Ads API support for assistance. For discussions, join the Google Advertising and Measurement Community Discord.