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Google Disables num=100 Parameter Disrupting SEO Tools and Rank Trackers

1 days ago

Google may have disabled or is testing the removal of the `&num=100` URL parameter, which allowed fetching 100 search results in one request. This change, noticed around September 10, disrupts rank-tracking tools and reduces desktop impressions in Search Console. Users now need multiple requests for 100 results, increasing costs. SEO teams should monitor trends and consult tool providers. Google has not confirmed if this is permanent.

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Google Ads Introduces New AI-Powered Asset Studio

6 days ago

Google Ads

Google Ads' Asset Studio simplifies creating creative assets with AI tools that support the entire workflow. Users can generate on-brand visuals, transform product images into lifestyle shots, and refresh multiple photos at once. The platform maintains brand consistency and allows video creation from text and images. Collaboration is improved with shareable links for asset reviews and diverse ad previews, making ad visualization easier before publishing.

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Google avoids breakup but must end exclusive search deals in antitrust ruling

14 days ago

Google Ads Paid Search +1 more

A federal judge ruled Google won't be forced to break up its search business but must stop exclusive deals limiting competition, share search data with rivals, and offer search services at standard rates. This follows a 2024 decision that Google illegally maintained a monopoly. The final judgment awaits revision by September 10 and will last six years. Appeals and related cases may continue until 2027 or 2028.

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Gemini 2.5 Flash Image launched with multi-image fusion and character consistency

21 days ago

Gemini

Google launched Gemini 2.5 Flash Image, a model for image generation and editing that blends images, keeps character consistency, and allows natural language edits. It’s accessible via Gemini API, Google AI Studio, and Vertex AI, offering low latency and cost efficiency. Features include multi-image fusion, world knowledge, and prompt-based editing. Developers can build, customize, and deploy apps easily. Images have a digital watermark to mark AI-generated content.

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Google launches August 2025 spam update affecting global search results

21 days ago

SEO

Google's August 2025 spam update began at 9:00 AM Pacific Time and will roll out globally over several weeks, affecting all languages. It aims to improve search quality without specifying targeted tactics. Google recommends following quality and spam policies, expecting ranking and traffic fluctuations, and advises monitoring Search Console trends, query patterns, and competitor movements. Spam updates occur multiple times yearly alongside core updates.

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Meta Introduces Upfront Charging for Ad Billing Settings on Ads

26 days ago

Meta Ads

Meta now charges ad costs upfront based on the total budget set at purchase confirmation, not exceeding that budget. Budgets control overall spending, while actual spend may vary. Meta uses automatic billing or available funds methods, with charges based on impressions. Users can manage payment methods, view charges in Ads Manager, and get support via Business Support Home. Spending limits and thresholds may apply.

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Google AI Mode in Search adds agentic features and expands to 180 new countries

26 days ago

AI Gemini +1 more

Google is enhancing AI Mode in Search with new agentic features that help users complete tasks like booking restaurant reservations by searching multiple platforms and providing real-time availability. Personalized recommendations based on user preferences are now available for dining in the U.S. Users can share AI Mode responses via links for collaboration. AI Mode is expanding to over 180 countries in English, aiming to support complex queries globally.

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Google Ads launches full placement reporting for Search Partner Network

28 days ago

Google Ads

Google Ads now offers full placement reporting for the Search Partner Network across Search, Shopping, and App campaigns. Advertisers can see exactly where their ads run with site-level impression data. This transparency allows better control, informed decisions, and improved campaign optimization by understanding ad distribution on SPN sites. This feature addresses long-standing advertiser requests for more visibility.

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Google Ads to Remove Language Targeting Setting from Search Campaigns by 2025

29 days ago

Google Ads

Google Ads will remove the language targeting setting from Search campaigns by the end of 2025, replacing it with AI that automatically detects language targeting. This change was quietly announced in the Google Ads help center. Users are curious about the rollout details and hope it simplifies campaign management, though initial mismatches in language and copy may occur.

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