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Google updates Unfair advantage policy to allow double serving of ads from same company

1 days ago

On April 14, 2025, Google will update its Unfair advantage policy to allow the same ad from the same company to show in different ad locations. This change follows earlier experiments with double serving ads. The English version is the official policy, while translations are available. The update clarifies that the prohibition on multiple ads applies only to one ad location, and violations will not lead to immediate account suspension without warning.

AI marketing workflows made simple

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Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

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BigQuery Data Transfer Service adds Google Analytics 4 reporting support

6 days ago

Google Analytics BigQuery

BigQuery Data Transfer Service now supports Google Analytics 4 data, providing 12 daily partitioned tables that reflect UI reports. Each table includes views with _LATEST_DATE and _DATA_DATE fields. Pros include a simpler schema and modeled data, while cons involve lack of granular access and real-time export. Transfers are scheduled daily, with a refresh window of up to 30 days. Users must have viewer access in GA4 and create a BigQuery dataset for the transfer.

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YouTube updates Shorts views counting method

6 days ago

YouTube

YouTube is changing how it counts views on Shorts. Starting March 31, 2025, views will count each time a Short starts to play or replay, eliminating the previous minimum watch time requirement. The original view metric will be renamed “engaged views” in YouTube Analytics. This change won't affect earnings or eligibility for the YouTube Partner Program, but aims to give creators better insights into their content performance and overall reach.

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Google launches Gemini 2.5 AI models with enhanced reasoning and coding capabilities

7 days ago

Gemini

Google unveiled Gemini 2.5, a new AI reasoning model that pauses to think before answering. The first model, Gemini 2.5 Pro Experimental, leads in benchmarks and showcases strong reasoning and coding skills. It analyzes information and makes informed decisions, enhancing performance. Gemini 2.5 Pro excels in math and science benchmarks and is available in Google AI Studio, featuring a 1 million token context window for complex tasks.

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OpenAI introduces image generation feature powered by GPT-4o in ChatGPT

7 days ago

ChatGPT OpenAI

OpenAI has launched image generation in GPT-4o, enhancing its ability to create useful and beautiful images. This feature allows for precise text rendering and context-aware image creation, enabling users to refine images through conversation. While the model performs well, it has limitations like cropping issues and challenges with multilingual text. Image generation is available to Plus, Pro, Team, and Free users, with API access coming soon.

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Google Now Displays Performance Max Search Terms in Standard Report

8 days ago

Google Ads

Google is now displaying search terms from Performance Max campaigns in the standard Search Terms report, giving advertisers insights into the queries that trigger their ads. The report includes support for negative keywords, allowing advertisers to add them directly from the report. This update streamlines campaign optimization by providing actual search query data, improving transparency and helping advertisers enhance their automated campaign performance.

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Claude introduces web search for real-time information and accurate responses

12 days ago

Claude SEO

Claude can now search the internet for up-to-date responses, enhancing its accuracy with the latest information. It provides direct citations for fact-checking and delivers relevant sources in a conversational format. This feature helps sales teams, financial analysts, researchers, and shoppers by offering insights on trends, market data, grant proposals, and product comparisons. Web search is available for paid users in the U.S., with plans for broader access.

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Google Analytics 4 Introduces Annotations and Anomaly Drivers Features

13 days ago

Google Analytics

Google has started rolling out two new features for Google Analytics 4: Annotations and Anomaly Drivers. Annotations let users add contextual notes to reports, documenting marketing campaigns and technical issues. Anomaly Drivers use machine learning to explain data anomalies by identifying contributing factors. Both features are limited in availability but are expected to be rolled out more broadly soon, enhancing GA4's functionality.

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Google acquires Wiz for $32 billion to enhance cloud security capabilities

14 days ago

Google Cloud

Google's parent company Alphabet is acquiring cloud security startup Wiz for $32 billion in cash, marking its largest acquisition. The deal includes $1 billion in retention bonuses for Wiz's 1,700 employees. Wiz will operate independently across all cloud platforms and plans to expand its business. The acquisition awaits regulatory approval expected by 2026. Wiz has $700 million in annual recurring revenue and is projected to double that.

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