Looker Studio News & Updates for December 2024

Looker Studio Unveils Data Preview and Enhanced Visualization Controls

3 days ago

Looker Studio has introduced enhancements for better data visualization and user experience. It now offers data preview in the data source editor for Google BigQuery, Google Sheets, Looker, Microsoft Excel, and CSV uploads. A new security feature provides redirect notices for external links. Updates include improved funnel charts and scorecard charts, along with better field management options and enhanced metadata protection.

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Marketing Auditor is a comprehensive, automated tool designed to revolutionize the process of auditing digital marketing campaigns. It supports platforms like Google Ads and Google Analytics, performing 200+ automated checks to uncover growth opportunities and deliver actionable insights. Users can generate professional, white-labeled reports customized to their branding and preferred formats like Google Slides and PowerPoint.

Google updates Looker Studio with advanced filtering and connector enhancements

5 days ago

Looker Studio

Google has updated Looker Studio with enhanced filtering and connector features for better data analysis. New date and time filtering options include conditions for specific periods, cutoff dates, and current or upcoming timeframes. The Looker connector now offers an advanced filter for more precise data control. Additionally, Google has renamed some fields in the Search Ads 360 connector to resolve naming conflicts, while keeping the original functionality intact.

Looker Studio Introduces Automated Chart Titling and Enhanced SA360 Integration

12 days ago

Looker Studio Search Ads 360 (SA360)

Looker Studio has introduced updates including automated chart titling that generates titles based on chart type and fields, with customization options. The New Search Ads 360 connector now offers additional visualization fields. New educational resources are available through Cloud Skills Boost Labs for training on Looker Studio. A Conversational Analytics guide powered by Gemini allows users to analyze data through conversational interactions.

Looker Studio Enhances Filter Visibility and Functionality with New Updates

28 days ago

Looker Studio

Looker Studio has updated its filtering system, enhancing visibility and usability for report editors and viewers. Editors can now make all applied filters visible, show non-editable filters, provide transparency in analysis, and share comprehensive filtering context. Intelligent filter value suggestions are now available with automated suggestions for Equal to or In conditions and support across all data connectors.

Looker Studio Enhances Date Picker Interface

1 months ago

Looker Studio

Looker Studio has introduced a new date picker interface to streamline report configuration for data analysts and report builders. The update features a dropdown menu system with organized submenus, enhancing the date range selection experience. Report creators can quickly access predefined date ranges through a hierarchical menu, reducing clicks and improving organization. The new interface retains all existing date range capabilities.

Looker Studio Expands SA360 Connector with New Cart Conversion Fields

2 months ago

Looker Studio Search Ads 360 (SA360)

Google has enhanced the New Search Ads 360 (SA360) connector in Looker Studio with additional cart conversion metrics. New fields include orders, average cart size, average order value, and various cross-sell and lead metrics. This expansion provides detailed insights into e-commerce performance, enabling comprehensive reporting and deeper analysis of cross-selling effectiveness, potentially improving e-commerce advertising strategies.

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Looker Studio Enhances Data Visualization with New Funnel Charts

2 months ago

Looker Studio

Google updates Looker Studio with a new funnel chart and Excel connector. The funnel chart visualizes metrics over sequential events with features like flexible sorting, automatic data labels, and interactive tooltips. The Excel connector allows direct data access and analysis. These enhancements improve data storytelling, integration, flexibility, and workflow, making Looker Studio more user-friendly for data analysis and visualization.

Looker Studio Adds Text Wrapping for Pivot Table Column Headers

3 months ago

Looker Studio

Looker Studio, Google's data visualization tool, now supports text wrapping in pivot table column headers. The "Wrap text" option in the "Style" tab applies to field names and labels of both Metrics and Row dimensions. Disabled by default, users can enable it for clearer data presentation. This update offers better control over pivot table appearance, aiding businesses with long headers or complex data structures.

Looker Studio Launches Public Preview of Gemini-Powered Conversational Analytics

3 months ago

Gemini Looker Studio

Looker Studio has launched Conversational Analytics powered by Google's Gemini AI in Public Preview. Features include natural language querying, AI insights, seamless data exploration, enhanced visualization, and integration with data sources like BigQuery and Google Sheets. Requires Looker Studio Pro license and admin enablement. Enhancements include conversation management, suggested questions, and editable responses. Aims to democratize data analysis.

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