Google Marketing Solutions has launched Causmos, an open-source web application for automating Causal Impact analyses in marketing. Built on Google Cloud, it integrates with Google Ads, Google Analytics, Google Sheets, and supports CSV uploads. Causmos operates on Google Cloud App Engine for secure data access and automates data gathering, validation, and reporting. It uses comparative analysis to measure KPIs after interventions and predict values without them.
Google Marketing Solutions has launched Negative Keyword Cleaner, an open-source tool for optimizing Google Ads campaigns by managing negative keywords. Built on Google Cloud and powered by Gemini AI, it analyzes data to identify negative keywords that block relevant ads. Using AI, it automates detection of restrictive keywords, ensuring ads reach their audience. Available on GitHub, this tool enhances campaign management and keyword strategy.
Marketing Auditor simplifies your audit process, letting you generate comprehensive, white-label reports in just a few clicks. Save over 10 hours per report while analyzing 200+ data points and delivering 50+ pages of actionable insights. Customize reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides to showcase your expertise.
Google's Marketing Solutions team introduced Copycat, an open-source Python package using Gemini AI to automate Google Search ad copy creation while maintaining brand consistency. It analyzes high-performing ads, learns brand voice, generates new ad copy for various keywords, and integrates with Google Ads campaigns. Copycat operates through Google Cloud Platform, Vertex AI API, Google Sheets, and Python.
Google's Marketing Solutions team has introduced BackgroundR, an open-source tool using AI to generate new image backgrounds based on text prompts. Key features include AI-powered background creation with Imagen models, bulk processing, Google Sheets integration, and cloud-based operation on Google Cloud Platform's Vertex AI. Released in August 2024, BackgroundR aids marketers, designers, and content creators in modifying image backgrounds.
Google Marketing Solutions introduced Demand Gen Pulse, an open-source tool to simplify reporting for Demand Generation campaigns. It features a Looker Studio Dashboard for centralized monitoring, best practice compliance, actionable insights, asset performance tracking, and feed quality enhancement. Benefits include simplified reporting, performance optimization, best practice alignment, and cross-account analysis.
Google Marketing Solutions launched "ABCDs Detector," an open-source tool to optimize YouTube video content. It uses Google Cloud's AI to automate ad evaluation against YouTube's ABCD framework, analyzing over 20 features like pacing and brand visibility. Combining video annotations with LLM assessments, it recommends human QA for accuracy. Open-source and customizable, it includes transparent Google Cloud cost breakdowns to improve campaign effectiveness.
Google Marketing Solutions has released sGTM Pantheon, an open-source tool enhancing server-side Google Tag Manager. It helps businesses gather, transform, and share first-party data for improved reporting, bidding, audience management, and data pipelines. Solutions include accessing real-time cloud data, advanced bidding, data from external APIs, and website personalization. Tools are categorized into gathering or sending data.
Google Marketing Solutions has introduced Ariel, an open-source tool for automating video ad translation and dubbing into multiple languages. Ariel offers automated dubbing, scalability, user-friendly interface, and cost-effectiveness. It uses AI and audio processing technologies like DEMUCS, pyannote, and Google Cloud's Text-To-Speech. Ariel supports many languages and requires a Google Cloud project setup. It aims to enhance ad performance, reduce costs, and speed up multilingual campaigns.
Google Marketing Solutions introduced Mad pMax, an open-source tool to automate asset creation for Performance Max campaigns in Google Ads. Deployable on Google Cloud via Terraform, it features automated asset creation, Google Sheets integration, and support for multiple accounts. Setup involves creating a Google Cloud Project and enabling APIs. Mad pMax is ideal for agencies managing large-scale campaigns, allowing marketers to focus on strategy.
