Browse by source sorted by latest
7 days ago
Google's Marketing Solutions team introduced Copycat, an open-source Python package using Gemini AI to automate Google Search ad copy creation while maintaining brand consistency. It analyzes high-performing ads, learns brand voice, generates new ad copy for various keywords, and integrates with Google Ads campaigns. Copycat operates through Google Cloud Platform, Vertex AI API, Google Sheets, and Python.
2 months ago
Google's Marketing Solutions team has introduced BackgroundR, an open-source tool using AI to generate new image backgrounds based on text prompts. Key features include AI-powered background creation with Imagen models, bulk processing, Google Sheets integration, and cloud-based operation on Google Cloud Platform's Vertex AI. Released in August 2024, BackgroundR aids marketers, designers, and content creators in modifying image backgrounds.
2 months ago
Google Marketing Solutions introduced Demand Gen Pulse, an open-source tool to simplify reporting for Demand Generation campaigns. It features a Looker Studio Dashboard for centralized monitoring, best practice compliance, actionable insights, asset performance tracking, and feed quality enhancement. Benefits include simplified reporting, performance optimization, best practice alignment, and cross-account analysis.
3 months ago
Google Marketing Solutions launched "ABCDs Detector," an open-source tool to optimize YouTube video content. It uses Google Cloud's AI to automate ad evaluation against YouTube's ABCD framework, analyzing over 20 features like pacing and brand visibility. Combining video annotations with LLM assessments, it recommends human QA for accuracy. Open-source and customizable, it includes transparent Google Cloud cost breakdowns to improve campaign effectiveness.
Get the most out of your Google Analytics data with Marketing Auditor – a powerful tool that helps you uncover and fix errors in minutes. Generate white-label reports packed with actionable insights and a customized action plan to optimize your analytics setup effortlessly. Customize reports with professional themes or your branding, and export them in editable formats like PowerPoint or Google Slides.
3 months ago
Google Marketing Solutions has released sGTM Pantheon, an open-source tool enhancing server-side Google Tag Manager. It helps businesses gather, transform, and share first-party data for improved reporting, bidding, audience management, and data pipelines. Solutions include accessing real-time cloud data, advanced bidding, data from external APIs, and website personalization. Tools are categorized into gathering or sending data.
4 months ago
Google Marketing Solutions has introduced Ariel, an open-source tool for automating video ad translation and dubbing into multiple languages. Ariel offers automated dubbing, scalability, user-friendly interface, and cost-effectiveness. It uses AI and audio processing technologies like DEMUCS, pyannote, and Google Cloud's Text-To-Speech. Ariel supports many languages and requires a Google Cloud project setup. It aims to enhance ad performance, reduce costs, and speed up multilingual campaigns.
4 months ago
Google Marketing Solutions introduced Mad pMax, an open-source tool to automate asset creation for Performance Max campaigns in Google Ads. Deployable on Google Cloud via Terraform, it features automated asset creation, Google Sheets integration, and support for multiple accounts. Setup involves creating a Google Cloud Project and enabling APIs. Mad pMax is ideal for agencies managing large-scale campaigns, allowing marketers to focus on strategy.
5 months ago
ViGenAiR uses Google's Generative AI, Gemini, to transform video ads into shorter, tailored versions for different formats and audiences, focusing on the Creative pillar to unlock ~50% ROI. Benefits include generating various video assets, maintaining coherence, user control, and built-in A/B testing. The frontend is an Angular PWA, and the backend uses Cloud Functions 2nd gen. Limitations include issues with certain video types and audio analysis.
5 months ago
GA4 Ecom Attributor is an open-source tool that enhances GA4 ecommerce data by sending Item List and Promotion data with all ecommerce events. It offers two versions: one for web GTM using first-party cookies and one for sGTM using Firestore. Users import JSON files into Google Tag Manager without modifying existing tags, triggers, or variables, enabling comprehensive attribution in GA4 reports and making monetization reports more actionable.
