Christoph Scherf | Swipe Insight

Google Introduces Merchant Excellence for Partners for Enhanced Retail Performance

4 months ago

Google Marketing Solutions has launched Merchant Excellence for Partners, a Looker Studio dashboard on Google Cloud that helps merchants optimize product data and performance in Google Ads and Merchant Center. This solution allows merchants to reduce disapprovals, enhance auction performance, and benchmark against top retailers. It features two components: the Advanced Commerce Insights Tool and the Merchant Excellence for Partners dashboard, both aimed at enhancing e-commerce performance.

Marketing Workflow Templates

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Markifact offers ready-to-use marketing workflow templates to save time and automate digital marketing tasks. It is a no-code platform that enables users to create AI-powered workflows for automating decisions and actions across various marketing channels. Scale your marketing with agentic workflows, start using Markifact now for free!

Google Launches Causmos a No-Code Tool for Automated Causal Impact Analysis

5 months ago

Google Ads

Google Marketing Solutions has launched Causmos, an open-source web application for automating Causal Impact analyses in marketing. Built on Google Cloud, it integrates with Google Ads, Google Analytics, Google Sheets, and supports CSV uploads. Causmos operates on Google Cloud App Engine for secure data access and automates data gathering, validation, and reporting. It uses comparative analysis to measure KPIs after interventions and predict values without them.

Google Launches Open-Source Negative Keyword Cleaner for Google Ads

6 months ago

Google Ads Gemini

Google Marketing Solutions has launched Negative Keyword Cleaner, an open-source tool for optimizing Google Ads campaigns by managing negative keywords. Built on Google Cloud and powered by Gemini AI, it analyzes data to identify negative keywords that block relevant ads. Using AI, it automates detection of restrictive keywords, ensuring ads reach their audience. Available on GitHub, this tool enhances campaign management and keyword strategy.

Google Launches Copycat AI Tool for Automated Ad Copy Generation

8 months ago

Google Ads

Google's Marketing Solutions team introduced Copycat, an open-source Python package using Gemini AI to automate Google Search ad copy creation while maintaining brand consistency. It analyzes high-performing ads, learns brand voice, generates new ad copy for various keywords, and integrates with Google Ads campaigns. Copycat operates through Google Cloud Platform, Vertex AI API, Google Sheets, and Python.

Google Unveils BackgroundR AI Tool for Automated Image Background Replacement

9 months ago

Google Ads Generative AI

Google's Marketing Solutions team has introduced BackgroundR, an open-source tool using AI to generate new image backgrounds based on text prompts. Key features include AI-powered background creation with Imagen models, bulk processing, Google Sheets integration, and cloud-based operation on Google Cloud Platform's Vertex AI. Released in August 2024, BackgroundR aids marketers, designers, and content creators in modifying image backgrounds.

Google Unveils Open-Source 'Demand Gen Pulse' for Streamlined Campaign Reporting

10 months ago

Google Ads Google Cloud +1 more

Google Marketing Solutions introduced Demand Gen Pulse, an open-source tool to simplify reporting for Demand Generation campaigns. It features a Looker Studio Dashboard for centralized monitoring, best practice compliance, actionable insights, asset performance tracking, and feed quality enhancement. Benefits include simplified reporting, performance optimization, best practice alignment, and cross-account analysis.

Google Introduces AI-Powered Open-Source Tool for YouTube Ad Optimization

11 months ago

Youtube Ads

Google Marketing Solutions launched "ABCDs Detector," an open-source tool to optimize YouTube video content. It uses Google Cloud's AI to automate ad evaluation against YouTube's ABCD framework, analyzing over 20 features like pacing and brand visibility. Combining video annotations with LLM assessments, it recommends human QA for accuracy. Open-source and customizable, it includes transparent Google Cloud cost breakdowns to improve campaign effectiveness.

Google Launches Pantheon to Enhance Server-Side Google Tag Manager Capabilities

11 months ago

Google Tag Manager

Google Marketing Solutions has released sGTM Pantheon, an open-source tool enhancing server-side Google Tag Manager. It helps businesses gather, transform, and share first-party data for improved reporting, bidding, audience management, and data pipelines. Solutions include accessing real-time cloud data, advanced bidding, data from external APIs, and website personalization. Tools are categorized into gathering or sending data.

Google Introduces Ariel, Open-Source Tool for Video Ad Translation and Dubbing

1 years ago

Google Ads

Google Marketing Solutions has introduced Ariel, an open-source tool for automating video ad translation and dubbing into multiple languages. Ariel offers automated dubbing, scalability, user-friendly interface, and cost-effectiveness. It uses AI and audio processing technologies like DEMUCS, pyannote, and Google Cloud's Text-To-Speech. Ariel supports many languages and requires a Google Cloud project setup. It aims to enhance ad performance, reduce costs, and speed up multilingual campaigns.