Google Merchant Center News & Updates for November 2024

Google Merchant Center Launches "Sale Event" Promotion Type

12 days ago

Google's new "Sale Event" promotion in Merchant Center simplifies advertising for store-wide and category-based sales without product-specific mapping. It includes general sale announcements, category-wide promotions, flexible discount ranges, and custom media. Required elements are sale event title, dates, URL, images, and category mapping if needed. Limited to free listings, US market, non-product-centric surfaces, and general or category-based promotions.

Google Merchant Center Adds Support for Existing Google Sheets Integration

24 days ago

Google Merchant Center

Google Merchant Center now supports direct integration with existing Google Sheets, streamlining product data management. Merchants can connect their current spreadsheets to the platform, eliminating the need for new sheets. This update simplifies the upload process, offers flexible spreadsheet selection, and allows dynamic updates. It enhances data management, making it easier for retailers to maintain product listings efficiently.

Google Merchant Center Integrates Amazon MCF for Enhanced Shipping Data

1 months ago

Amazon Sellers Google Merchant Center

Google Merchant Center integrates with Amazon Multi-Channel Fulfillment (MCF) to enhance shipping data for retailers. Retailers can display more accurate delivery speeds, improving the shopper experience. Changes include an intake form for MCF merchants, a dedicated shipping policy, and better communication within Merchant Center. Benefits include increased visibility, higher conversions, reduced cart abandonment, and customer satisfaction.

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Google Merchant Center Launches AI-Powered Video Generation in Product Studio

1 months ago

Google Merchant Center

Google has introduced an AI-powered video creation tool in Product Studio for Merchant Center to simplify product video production. It transforms product images into dynamic videos with customizable themes, headlines, audio, and product highlights, aligning with the merchant's brand. Videos can be used in Google Ads, websites, and other channels. Available in Merchant Center and the Google & YouTube app in Shopify, it's currently limited to US merchants.

Google Merchant Center Introduces Video Link Attribute

1 months ago

Google Merchant Center

Google's Merchant Center now includes a 'Video Link' attribute, enabling merchants to add product-specific videos to their feeds. This feature allows up to 10 videos per item, showcasing products from multiple angles. Videos must be direct URLs, not YouTube links, and meet specific technical requirements. This update aims to enhance product presentations in Google Ads and Shopping, potentially boosting engagement and conversions.

Google Rolls Out Vehicle Ads for UK Advertisers

1 months ago

Google Ads Google Merchant Center

Google is expanding its automotive advertising in the UK, launching vehicle ads in October 2024. These ads will show car images with make, model, price, and mileage, directing clicks to the Vehicle Description Page on the advertiser's site. Advertisers need to upload vehicle feeds to the Merchant Center and run Performance Max campaigns. Vehicle parts and services are not supported. This could streamline car-buying and offer targeted marketing.

Google Expands AI-Powered Virtual Try-On to Dresses

2 months ago

Generative AI Google Merchant Center +1 more

Google Shopping has expanded its virtual try-on tool to include dresses, enhancing the online shopping experience by allowing users to see realistic images of dresses on diverse models. Powered by generative AI and a new VTO-UNet Diffusion Transformer, it addresses challenges in rendering dress details and preserving model features. Shoppers can now virtually try on dresses from brands like SIMKHAI and pre-order runway collections directly from Google.

Google to Auto-Link Ads and Merchant Center Accounts

2 months ago

Google Ads Google Merchant Center

Google will automatically link eligible Google Ads and Merchant Center accounts starting October 3, 2024, for e-commerce advertisers who haven't connected them. This aims to expand reach, drive sales, and ensure accurate product listings. Advertisers can manually link accounts earlier via a notification email. This move indicates a trend towards greater automation and integration across Google's tools.

Google Empowers Retailers with Real-Time Shopping Trends in Merchant Center

2 months ago

Google Ads Google Merchant Center +2 more

Google has introduced new features to help retailers during the holiday shopping season. Merchant Center will show global shopping trends to aid inventory decisions. Merchant Center Next adds AI insights for performance summaries and custom reports. Local inventory ads will sync automatically from websites. Google Ads offers tools for new customer acquisition, profit optimization, and brand exclusions. These updates help retailers stay agile and data-driven.

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