Google Merchant Center News & Updates for July 2025

New Google Ads and Merchant Center AI tools speed up bulk image edits

2 days ago

Google launched two AI tools for bulk image editing in Ads and Merchant Center for ecommerce. Ads edits up to 100 images with background or object changes but can't send images back to Merchant Center. Merchant Center's "Generated for You" auto-enhances few products with limited control. Both improve efficiency but aren't ideal for large inventories. An ideal tool would let users select products, choose edits, review, and apply changes.

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Google Merchant Center launches automatic shipping updates to improve delivery accuracy

4 days ago

Google Merchant Center

Google Merchant Center offers automatic shipping updates to improve product shipping accuracy and help customers predict delivery times. It uses historical tracking data from partner accounts or website crawlers. Currently active in the U.S., merchants elsewhere can opt in. To enable, merchants must link accounts or allow data crawling. Keeping shipping data updated and enabling updates early is advised for best results.

Google Merchant Center Updates Return Policy to Include New and Slightly Used Products

17 days ago

Google Merchant Center

Google Merchant Center now allows merchants to accept returns of "New and slightly used products," expanding return options beyond brand-new items. This update offers more flexibility for returns, benefiting customer satisfaction and inventory management. It also enhances customer confidence by allowing returns of gently used items, potentially increasing trust and conversion rates.

Google rolls out Website-reported Autofeeds to simplify local inventory updates

22 days ago

Google Merchant Center

Google's Website-reported Autofeeds automates local inventory updates in Merchant Center using a Google Tag Manager tag. When customers check product availability, the tag sends real-time data like product ID, availability, price, and store codes to Google, updating listings automatically. This removes manual uploads and shows accurate stock info to nearby customers, encouraging store visits. Implementation requires product pages with in-store availability and Tag Manager setup.

Google Merchant Center Updates UI with New Settings Menu Location

24 days ago

Google Merchant Center

Google Merchant Center updated its UI by relocating the settings menu from a gear icon in the top-right corner to a clearly labeled "Settings" section in the left-hand navigation panel. This change improves usability and aligns with other Google platforms. The sidebar now includes a collapsible drop-down menu for easier navigation. No functional changes were made, only the layout and access to settings were updated.

Google Merchant Center Email Archive feature discontinued by June 2025

1 months ago

Google Merchant Center

Google Merchant Center will discontinue the Email archive feature after June 25, 2025. Important updates and notifications will now be available directly in Merchant Center Next under the "Notifications" section. This change aims to provide a more personalized and streamlined experience by keeping all relevant messages in one place for timely account management.

New Brand tab launched in Google Merchant Center for enhanced brand control

1 months ago

Google Merchant Center

Big News from Google Merchant Center introduces the new "Brand" tab in Early Access, allowing brands greater control over their appearance on Google. Users can claim their brand profile to manage their presence on Google Search, upload brand images to visually define their brand, add videos from platforms like YouTube and TikTok, and manage descriptions to tell their story.

Google updates Merchant Center documentation on energy efficiency and certification

2 months ago

Google Merchant Center SEO

Google updated its Merchant Center documentation by removing the EnergyConsumptionDetails properties and providing an alternative for the certificationIdentification property. The hasEnergyConsumptionDetails remains backwards compatible for existing implementations. The update aims to enhance energy efficiency documentation, as the EnergyConsumptionDetails type is replaced by the more robust Certification type, announced in October 2024.

Google updates Merchant Center rules affecting product listings and shipping attributes

3 months ago

Google Merchant Center

Google is updating its Merchant Center rules in two phases, impacting how sellers list products in Shopping ads and free listings. Starting April 8, 2025, the price attribute for down payments on installment pricing will be discontinued, requiring a down payment sub-attribute instead. Energy efficiency class attributes will be replaced by a certification attribute in the EU. New shipping attributes will be added to enhance delivery time estimates.

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