Google has enhanced its Merchant Center by integrating AI-generated content that provides insights into website performance. This feature aims to deliver comprehensive performance analysis for merchants. The summary now uses AI to generate detailed explanations of performance metrics, helping merchants understand their store's performance. This update reflects Google's commitment to making performance data more actionable and easier to interpret.
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Google has launched a simplified business verification system in Merchant Center Next, making account verification easier for merchants and agencies. Businesses can now verify their accounts via email by entering a code sent to their business email. This new method replaces traditional verification methods that required website access and speeds up the setup process. The update enhances accessibility for all users, regardless of their technical skills.
Google has restored a key feature in Google Merchant Center Next that allows merchants to download filtered product selections, which was unavailable for six months after the transition from Google Merchant Center Classic. This functionality enables merchants to download specific products directly from their listings, improving workflow efficiency. The absence of this feature forced merchants to download complete feeds and manually filter data.
Google has introduced Shipping Confidence Values (CVs), a metric system that evaluates the accuracy of merchants' shipping promises against actual delivery performance in Google Shopping. CVs range from 0% to 100%, with higher percentages indicating better accuracy. High CVs enhance ad rankings and visibility, while low CVs can lower rankings. Merchants can optimize CVs by providing detailed shipping information and ensuring consistency across platforms.
Google has updated its language policy in Google Merchant Center, allowing discrepancies between product feed language and website language. Product information can differ as long as most data matches the feed language. However, this may negatively impact Google Shopping performance due to misalignment with user search terms. Checkout elements must be in the same language as the feed. This policy change will take effect in December 2024.
You can specify accepted payment methods in Google Merchant Center, including digital wallets and Buy now, pay later (BNPL) options, enhancing the checkout experience for shoppers. Adding these methods helps inform shoppers about their choices. To manage payment methods, navigate to Business info in Merchant Center, edit the payment methods, and select options to add or remove them. You can also request new payment methods not listed and arrange their display order.
Google has expanded its AI-powered Product Studio to 15 new countries, bringing the total to 30. The new countries include Czech Republic, Denmark, Finland, Greece, Hungary, Ireland, Mexico, New Zealand, Norway, Portugal, Romania, Slovakia, Sweden, Turkey, and Ukraine. Key features include generating lifestyle images, enhancing resolution, and background editing. The service is available through Merchant Center and the Google & YouTube app on Shopify.
Manage holiday shopping procrastination with Google tools. For gift ideas, AI can suggest options based on specific interests. Use the “Get it fast” filter on Google Shopping to find gifts available for quick delivery. For in-store shopping, Google Lens provides product insights and comparisons. Plan your shopping route with Google Maps to locate stores carrying desired items. Lastly, opt for package tracking in Gmail to receive delivery updates on your orders.
Google's new "Sale Event" promotion in Merchant Center simplifies advertising for store-wide and category-based sales without product-specific mapping. It includes general sale announcements, category-wide promotions, flexible discount ranges, and custom media. Required elements are sale event title, dates, URL, images, and category mapping if needed. Limited to free listings, US market, non-product-centric surfaces, and general or category-based promotions.
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