Google Merchant Center News & Updates for June 2025

Google rolls out Website-reported Autofeeds to simplify local inventory updates

19 hours ago

Google's Website-reported Autofeeds automates local inventory updates in Merchant Center using a Google Tag Manager tag. When customers check product availability, the tag sends real-time data like product ID, availability, price, and store codes to Google, updating listings automatically. This removes manual uploads and shows accurate stock info to nearby customers, encouraging store visits. Implementation requires product pages with in-store availability and Tag Manager setup.

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Google Merchant Center Updates UI with New Settings Menu Location

2 days ago

Google Merchant Center

Google Merchant Center updated its UI by relocating the settings menu from a gear icon in the top-right corner to a clearly labeled "Settings" section in the left-hand navigation panel. This change improves usability and aligns with other Google platforms. The sidebar now includes a collapsible drop-down menu for easier navigation. No functional changes were made, only the layout and access to settings were updated.

Google Merchant Center Email Archive feature discontinued by June 2025

22 days ago

Google Merchant Center

Google Merchant Center will discontinue the Email archive feature after June 25, 2025. Important updates and notifications will now be available directly in Merchant Center Next under the "Notifications" section. This change aims to provide a more personalized and streamlined experience by keeping all relevant messages in one place for timely account management.

New Brand tab launched in Google Merchant Center for enhanced brand control

1 months ago

Google Merchant Center

Big News from Google Merchant Center introduces the new "Brand" tab in Early Access, allowing brands greater control over their appearance on Google. Users can claim their brand profile to manage their presence on Google Search, upload brand images to visually define their brand, add videos from platforms like YouTube and TikTok, and manage descriptions to tell their story.

Google updates Merchant Center documentation on energy efficiency and certification

1 months ago

Google Merchant Center SEO

Google updated its Merchant Center documentation by removing the EnergyConsumptionDetails properties and providing an alternative for the certificationIdentification property. The hasEnergyConsumptionDetails remains backwards compatible for existing implementations. The update aims to enhance energy efficiency documentation, as the EnergyConsumptionDetails type is replaced by the more robust Certification type, announced in October 2024.

Google updates Merchant Center rules affecting product listings and shipping attributes

2 months ago

Google Merchant Center

Google is updating its Merchant Center rules in two phases, impacting how sellers list products in Shopping ads and free listings. Starting April 8, 2025, the price attribute for down payments on installment pricing will be discontinued, requiring a down payment sub-attribute instead. Energy efficiency class attributes will be replaced by a certification attribute in the EU. New shipping attributes will be added to enhance delivery time estimates.

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Google to Automatically Display Marketing Email Content in Search Results

2 months ago

Google Ads Google Merchant Center

Google will automatically display relevant information from marketing emails, pulling details about promotions and products from merchants' materials for Search and other platforms. Starting April 3, 2025, merchants will be opted into this feature but can opt out in Merchant Center settings. Google will showcase content like sales and product announcements, helping merchants save time and effectively showcase their products.

Google updates paid click reporting in Merchant Center to align with Google Ads

2 months ago

Google Ads Google Merchant Center

Google is updating paid click reporting in Google Merchant Center to align with Google Ads as of April 21, 2025. This change will standardize the definition of product clicks across both platforms, reflecting new advertising formats with varied interactions. Users will see changes in current and historical data in Merchant Center, but the reporting experience in Google Ads will remain unchanged, continuing to show clicks and interactions for ad campaigns.

Google Adds Required returnPolicyCountry Field to Return Policy Examples

3 months ago

Google Merchant Center SEO

Google has updated its return policy code examples in the Merchant Center documentation by adding the required `returnPolicyCountry` field for the `MerchantReturnPolicy` schema. Merchants must include this field to comply with Google's requirements. The change is noted on Google's documentation update page, emphasizing the necessity of this field for proper indexing of product information.

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