Google Merchant Center News & Updates for May 2025

Google updates Merchant Center documentation on energy efficiency and certification

10 days ago

Google updated its Merchant Center documentation by removing the EnergyConsumptionDetails properties and providing an alternative for the certificationIdentification property. The hasEnergyConsumptionDetails remains backwards compatible for existing implementations. The update aims to enhance energy efficiency documentation, as the EnergyConsumptionDetails type is replaced by the more robust Certification type, announced in October 2024.

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Google updates Merchant Center rules affecting product listings and shipping attributes

26 days ago

Google Merchant Center

Google is updating its Merchant Center rules in two phases, impacting how sellers list products in Shopping ads and free listings. Starting April 8, 2025, the price attribute for down payments on installment pricing will be discontinued, requiring a down payment sub-attribute instead. Energy efficiency class attributes will be replaced by a certification attribute in the EU. New shipping attributes will be added to enhance delivery time estimates.

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Google to Automatically Display Marketing Email Content in Search Results

1 months ago

Google Ads Google Merchant Center

Google will automatically display relevant information from marketing emails, pulling details about promotions and products from merchants' materials for Search and other platforms. Starting April 3, 2025, merchants will be opted into this feature but can opt out in Merchant Center settings. Google will showcase content like sales and product announcements, helping merchants save time and effectively showcase their products.

Google updates paid click reporting in Merchant Center to align with Google Ads

1 months ago

Google Ads Google Merchant Center

Google is updating paid click reporting in Google Merchant Center to align with Google Ads as of April 21, 2025. This change will standardize the definition of product clicks across both platforms, reflecting new advertising formats with varied interactions. Users will see changes in current and historical data in Merchant Center, but the reporting experience in Google Ads will remain unchanged, continuing to show clicks and interactions for ad campaigns.

Google Adds Required returnPolicyCountry Field to Return Policy Examples

1 months ago

Google Merchant Center SEO

Google has updated its return policy code examples in the Merchant Center documentation by adding the required `returnPolicyCountry` field for the `MerchantReturnPolicy` schema. Merchants must include this field to comply with Google's requirements. The change is noted on Google's documentation update page, emphasizing the necessity of this field for proper indexing of product information.

Google Merchant Center Introduces Bulk Dispute and Review Requests for Certain Issues

1 months ago

Google Merchant Center

Google has introduced a feature in Google Merchant Center that allows users to dispute warnings or errors and request reviews in bulk, limited to certain issues. This update helps merchants with large inventories manage disputes more efficiently. A user noted this feature was requested in discussions with Google representatives, highlighting the company's responsiveness to feedback. The exact timeline for when this feature became available is unclear.

Google Introduces Merchant Excellence for Partners for Enhanced Retail Performance

2 months ago

Looker Studio Google Merchant Center

Google Marketing Solutions has launched Merchant Excellence for Partners, a Looker Studio dashboard on Google Cloud that helps merchants optimize product data and performance in Google Ads and Merchant Center. This solution allows merchants to reduce disapprovals, enhance auction performance, and benchmark against top retailers. It features two components: the Advanced Commerce Insights Tool and the Merchant Excellence for Partners dashboard, both aimed at enhancing e-commerce performance.

Google Expands Vehicle Ads to Include RVs and Campers

2 months ago

Google Ads Google Merchant Center

Google is expanding vehicle ads to include recreational vehicles (RVs) and campers, allowing dealerships to advertise their inventory to a wider audience. Dealerships must hold a valid dealership license in the relevant states, territories, or provinces where the RVs and campers are sold. For more details on eligibility and advertising requirements, dealerships can refer to the Vehicle ads policies (Beta).

Google Renames Conversions to Key Events in Merchant Center

2 months ago

Google Merchant Center

Google has renamed Conversion Settings to Key Event Setup in Google Merchant Center, following a previous update in Google Analytics 4. This change standardizes terminology across Google's marketing and analytics platforms while keeping the same functionality. Merchants will now find conversion tracking options under Key Event Setup in the Merchant Center, enhancing consistency for advertisers and merchants using various Google products.

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