Google Merchant Center News

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Google updates Misrepresentation policy for Shopping ads and Merchant Center listings

Google updates Misrepresentation policy for Shopping ads and Merchant Center listings

Google updated its Misrepresentation policy for Shopping ads and free listings in Merchant Center, adding examples, compliance guidance, and appeals info. The update clarifies enforcement with examples on non-delivery and faulty return/refund processes, without changing current rules. It also offers best practices for compliance and details on the appeals process.

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Google Updates Product Title Policy in Merchant Center for Brands

Google Updates Product Title Policy in Merchant Center for Brands

Google updated its product title policy in Merchant Center, now allowing only manufacturers to use their own brand name in titles. Resellers must use the original brand name to match shopper intent. Manufacturers' brand names appear in the store name, so repeating them in titles is unnecessary. The change hints at possible new brand display features. The impact is minimal, but merchants should watch for future updates.

Automate Meta Ads Creative Generation and Uploading

Automate Meta Ads Creative Generation and Uploading

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Markifact

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Google tests video verification to lift Merchant Center suspensions

Google tests video verification to lift Merchant Center suspensions

Google is testing video verification for Merchant Center suspensions, requiring merchants to record their business and products. This helps verify genuine businesses but allows only three review attempts, risking permanent suspension if issues persist. Merchants should audit their details carefully, be truthful, and fix all problems before requesting a review to avoid losing their account.

Google Launches New Loyalty Features in Ads and Merchant Center

Google Launches New Loyalty Features in Ads and Merchant Center

Google introduces new loyalty features in Ads and Merchant Center to help retailers retain customers and showcase loyalty programs. Retailers can personalize member-only pricing and shipping benefits in listings, boosting engagement. Sephora US saw a 20% increase in click-through rates using personalized loyalty ads. A new loyalty goal in Google Ads helps optimize budgets for high-value shoppers and improve lifetime value.

Google
Google

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Google announces general availability of Merchant API

Google announces general availability of Merchant API

Google announced the Merchant API is now generally available and will be the primary way to manage products and business data in Merchant Center. It offers a simplified interface for managing accounts and showcasing products at scale, replacing the Content API for Shopping. The new API enables faster product rollouts, easier updates, and features like Google Product Studio. The Content API will be supported until August 18, 2026, then discontinued.

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New Google Ads and Merchant Center AI tools speed up bulk image edits

New Google Ads and Merchant Center AI tools speed up bulk image edits

Google launched two AI tools for bulk image editing in Ads and Merchant Center for ecommerce. Ads edits up to 100 images with background or object changes but can't send images back to Merchant Center. Merchant Center's "Generated for You" auto-enhances few products with limited control. Both improve efficiency but aren't ideal for large inventories. An ideal tool would let users select products, choose edits, review, and apply changes.

Dario Zannoni
Dario Zannoni

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Google Merchant Center launches automatic shipping updates to improve delivery accuracy

Google Merchant Center launches automatic shipping updates to improve delivery accuracy

Google Merchant Center offers automatic shipping updates to improve product shipping accuracy and help customers predict delivery times. It uses historical tracking data from partner accounts or website crawlers. Currently active in the U.S., merchants elsewhere can opt in. To enable, merchants must link accounts or allow data crawling. Keeping shipping data updated and enabling updates early is advised for best results.

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Google Merchant Center Updates Return Policy to Include New and Slightly Used Products

Google Merchant Center Updates Return Policy to Include New and Slightly Used Products

Google Merchant Center now allows merchants to accept returns of "New and slightly used products," expanding return options beyond brand-new items. This update offers more flexibility for returns, benefiting customer satisfaction and inventory management. It also enhances customer confidence by allowing returns of gently used items, potentially increasing trust and conversion rates.

Google rolls out Website-reported Autofeeds to simplify local inventory updates

Google rolls out Website-reported Autofeeds to simplify local inventory updates

Google's Website-reported Autofeeds automates local inventory updates in Merchant Center using a Google Tag Manager tag. When customers check product availability, the tag sends real-time data like product ID, availability, price, and store codes to Google, updating listings automatically. This removes manual uploads and shows accurate stock info to nearby customers, encouraging store visits. Implementation requires product pages with in-store availability and Tag Manager setup.

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