Google Merchant Center News & Updates for May 2026

Merchant Center for Agencies Now Rolling Out Globally with New Management Features

4 days ago

Merchant Center for Agencies is now rolling out globally, providing agencies a dashboard to oversee client accounts, onboarding, and alerts. It offers portfolio-wide diagnostics to identify and prioritize issues by client, country, or marketing method. Agencies can monitor store quality, inventory, and promotions, and analyze product performance to find ad opportunities and boost campaigns with custom labels.

Google launches Merchant Center for Agencies to streamline client management

2 months ago

Google Merchant Center

Starting March 2026, Merchant Center for Agencies is available in the U.S. and Canada, offering a centralized platform to manage client portfolios. It streamlines operations with a single interface, enhances oversight with a central dashboard, enables early issue detection to prevent suspensions, and helps improve client performance by identifying optimization and growth opportunities.

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Google Merchant Center Adds Video Assets to Boost Brand Profiles and Product Listings

6 months ago

Google Merchant Center

The new Google Merchant Center 'Creative Content' feature enhances brand profiles and product listings across paid and organic Google placements. Videos can be sourced from social channels, websites, or Product Studio, and automatically appear in Google Ads asset libraries for linked accounts. It allows video mapping to product listings, including AI-powered mapping from YouTube, boosting SEO and brand presence on Google.

Google Merchant Center lets you target promos by audience for better results

6 months ago

Google Merchant Center

Google Merchant Center now lets you target promotions to specific audiences, like new customers or by location. This allows tailored offers instead of sending promos to all shoppers. Examples include offering 20% off to new shoppers only, protecting margins for repeat buyers, and running region-specific discounts without affecting other areas.

Google launches Merchant Center for Agencies with new tools and access

6 months ago

Google Merchant Center

Google is launching Merchant Center for Agencies with four sections: All client accounts, Agency overview, Diagnostics, and Optimizations. Agencies can request access through a help page link. It resembles the old Multi-Client Account but offers features specifically for agencies, aiming for clearer and simpler use.

Google updates Misrepresentation policy for Shopping ads and Merchant Center listings

7 months ago

Google Merchant Center

Google updated its Misrepresentation policy for Shopping ads and free listings in Merchant Center, adding examples, compliance guidance, and appeals info. The update clarifies enforcement with examples on non-delivery and faulty return/refund processes, without changing current rules. It also offers best practices for compliance and details on the appeals process.

Google Updates Product Title Policy in Merchant Center for Brands

7 months ago

Google Merchant Center

Google updated its product title policy in Merchant Center, now allowing only manufacturers to use their own brand name in titles. Resellers must use the original brand name to match shopper intent. Manufacturers' brand names appear in the store name, so repeating them in titles is unnecessary. The change hints at possible new brand display features. The impact is minimal, but merchants should watch for future updates.

Google tests video verification to lift Merchant Center suspensions

8 months ago

Google Merchant Center

Google is testing video verification for Merchant Center suspensions, requiring merchants to record their business and products. This helps verify genuine businesses but allows only three review attempts, risking permanent suspension if issues persist. Merchants should audit their details carefully, be truthful, and fix all problems before requesting a review to avoid losing their account.

Google Launches New Loyalty Features in Ads and Merchant Center

8 months ago

Google Merchant Center

Google introduces new loyalty features in Ads and Merchant Center to help retailers retain customers and showcase loyalty programs. Retailers can personalize member-only pricing and shipping benefits in listings, boosting engagement. Sephora US saw a 20% increase in click-through rates using personalized loyalty ads. A new loyalty goal in Google Ads helps optimize budgets for high-value shoppers and improve lifetime value.

Google Merchant Center News

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