You can specify accepted payment methods in Google Merchant Center, including digital wallets and Buy now, pay later (BNPL) options, enhancing the checkout experience for shoppers. Adding these methods helps inform shoppers about their choices. To manage payment methods, navigate to Business info in Merchant Center, edit the payment methods, and select options to add or remove them. You can also request new payment methods not listed and arrange their display order.
Google has expanded its AI-powered Product Studio to 15 new countries, bringing the total to 30. The new countries include Czech Republic, Denmark, Finland, Greece, Hungary, Ireland, Mexico, New Zealand, Norway, Portugal, Romania, Slovakia, Sweden, Turkey, and Ukraine. Key features include generating lifestyle images, enhancing resolution, and background editing. The service is available through Merchant Center and the Google & YouTube app on Shopify.
Manage holiday shopping procrastination with Google tools. For gift ideas, AI can suggest options based on specific interests. Use the “Get it fast” filter on Google Shopping to find gifts available for quick delivery. For in-store shopping, Google Lens provides product insights and comparisons. Plan your shopping route with Google Maps to locate stores carrying desired items. Lastly, opt for package tracking in Gmail to receive delivery updates on your orders.
Effortlessly audit your Google Ads account with Marketing Auditor. Perform 200+ automated checks to uncover optimization opportunities and save over 10 hours per audit. Generate white-label reports in minutes with 50+ pages of actionable insights. Customize your reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides. This tool is the ultimate solution for efficient and impactful Google Ads audits.
Google's new "Sale Event" promotion in Merchant Center simplifies advertising for store-wide and category-based sales without product-specific mapping. It includes general sale announcements, category-wide promotions, flexible discount ranges, and custom media. Required elements are sale event title, dates, URL, images, and category mapping if needed. Limited to free listings, US market, non-product-centric surfaces, and general or category-based promotions.
Google Merchant Center now supports direct integration with existing Google Sheets, streamlining product data management. Merchants can connect their current spreadsheets to the platform, eliminating the need for new sheets. This update simplifies the upload process, offers flexible spreadsheet selection, and allows dynamic updates. It enhances data management, making it easier for retailers to maintain product listings efficiently.
Google Merchant Center integrates with Amazon Multi-Channel Fulfillment (MCF) to enhance shipping data for retailers. Retailers can display more accurate delivery speeds, improving the shopper experience. Changes include an intake form for MCF merchants, a dedicated shipping policy, and better communication within Merchant Center. Benefits include increased visibility, higher conversions, reduced cart abandonment, and customer satisfaction.
Google has introduced an AI-powered video creation tool in Product Studio for Merchant Center to simplify product video production. It transforms product images into dynamic videos with customizable themes, headlines, audio, and product highlights, aligning with the merchant's brand. Videos can be used in Google Ads, websites, and other channels. Available in Merchant Center and the Google & YouTube app in Shopify, it's currently limited to US merchants.
Google's Merchant Center now includes a 'Video Link' attribute, enabling merchants to add product-specific videos to their feeds. This feature allows up to 10 videos per item, showcasing products from multiple angles. Videos must be direct URLs, not YouTube links, and meet specific technical requirements. This update aims to enhance product presentations in Google Ads and Shopping, potentially boosting engagement and conversions.
Google is expanding its automotive advertising in the UK, launching vehicle ads in October 2024. These ads will show car images with make, model, price, and mileage, directing clicks to the Vehicle Description Page on the advertiser's site. Advertisers need to upload vehicle feeds to the Merchant Center and run Performance Max campaigns. Vehicle parts and services are not supported. This could streamline car-buying and offer targeted marketing.
FAQs
Here are the key Google Merchant Center updates you must know about in
2024:
Please note these Google Merchant Center updates are listed in order of user engagement and traffic. You
can view all the trending stories on our website.
Here are the latest Google Merchant Center news and updates for
December 2024 that you should know about:
The above Google Merchant Center updates are listed chronologically, with the most recent first. To view
additional updates, click the 'Load More' button above.
Here are the top Google Merchant Center tools that can help you with your daily tasks:
Please note that these tools are listed by recency. For a more comprehensive selection,
visit our tools center page.
Swipe Insight is a leading source for Google Merchant Center news and updates. We
curate the latest and most relevant stories from over 100 trusted sources in the digital
marketing and analytics industry.
Sign up now to enjoy a personalized experience or
download our app for on-the-go access.
Yes, we offer Google Merchant Center newsletter you can subscribe to, delivering the
latest updates directly to your inbox at your preferred time and frequency.
Sign up now
and you will any never miss important developments in the Google Merchant Center
ecosystem.
