Google Merchant Center News & Updates for August 2025

Google Launches New Loyalty Features in Ads and Merchant Center

17 hours ago

Google introduces new loyalty features in Ads and Merchant Center to help retailers retain customers and showcase loyalty programs. Retailers can personalize member-only pricing and shipping benefits in listings, boosting engagement. Sephora US saw a 20% increase in click-through rates using personalized loyalty ads. A new loyalty goal in Google Ads helps optimize budgets for high-value shoppers and improve lifetime value.

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Google announces general availability of Merchant API

9 days ago

Google Merchant Center

Google announced the Merchant API is now generally available and will be the primary way to manage products and business data in Merchant Center. It offers a simplified interface for managing accounts and showcasing products at scale, replacing the Content API for Shopping. The new API enables faster product rollouts, easier updates, and features like Google Product Studio. The Content API will be supported until August 18, 2026, then discontinued.

New Google Ads and Merchant Center AI tools speed up bulk image edits

1 months ago

Google Ads Google Merchant Center

Google launched two AI tools for bulk image editing in Ads and Merchant Center for ecommerce. Ads edits up to 100 images with background or object changes but can't send images back to Merchant Center. Merchant Center's "Generated for You" auto-enhances few products with limited control. Both improve efficiency but aren't ideal for large inventories. An ideal tool would let users select products, choose edits, review, and apply changes.

Google Merchant Center launches automatic shipping updates to improve delivery accuracy

1 months ago

Google Merchant Center

Google Merchant Center offers automatic shipping updates to improve product shipping accuracy and help customers predict delivery times. It uses historical tracking data from partner accounts or website crawlers. Currently active in the U.S., merchants elsewhere can opt in. To enable, merchants must link accounts or allow data crawling. Keeping shipping data updated and enabling updates early is advised for best results.

Google Merchant Center Updates Return Policy to Include New and Slightly Used Products

2 months ago

Google Merchant Center

Google Merchant Center now allows merchants to accept returns of "New and slightly used products," expanding return options beyond brand-new items. This update offers more flexibility for returns, benefiting customer satisfaction and inventory management. It also enhances customer confidence by allowing returns of gently used items, potentially increasing trust and conversion rates.

Google rolls out Website-reported Autofeeds to simplify local inventory updates

2 months ago

Google Merchant Center

Google's Website-reported Autofeeds automates local inventory updates in Merchant Center using a Google Tag Manager tag. When customers check product availability, the tag sends real-time data like product ID, availability, price, and store codes to Google, updating listings automatically. This removes manual uploads and shows accurate stock info to nearby customers, encouraging store visits. Implementation requires product pages with in-store availability and Tag Manager setup.

Google Merchant Center Updates UI with New Settings Menu Location

2 months ago

Google Merchant Center

Google Merchant Center updated its UI by relocating the settings menu from a gear icon in the top-right corner to a clearly labeled "Settings" section in the left-hand navigation panel. This change improves usability and aligns with other Google platforms. The sidebar now includes a collapsible drop-down menu for easier navigation. No functional changes were made, only the layout and access to settings were updated.

Google Merchant Center Email Archive feature discontinued by June 2025

3 months ago

Google Merchant Center

Google Merchant Center will discontinue the Email archive feature after June 25, 2025. Important updates and notifications will now be available directly in Merchant Center Next under the "Notifications" section. This change aims to provide a more personalized and streamlined experience by keeping all relevant messages in one place for timely account management.

New Brand tab launched in Google Merchant Center for enhanced brand control

3 months ago

Google Merchant Center

Big News from Google Merchant Center introduces the new "Brand" tab in Early Access, allowing brands greater control over their appearance on Google. Users can claim their brand profile to manage their presence on Google Search, upload brand images to visually define their brand, add videos from platforms like YouTube and TikTok, and manage descriptions to tell their story.

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