Google Merchant Center News & Updates for March 2025

Google updates paid click reporting in Merchant Center to align with Google Ads

20 hours ago

Google is updating paid click reporting in Google Merchant Center to align with Google Ads as of April 21, 2025. This change will standardize the definition of product clicks across both platforms, reflecting new advertising formats with varied interactions. Users will see changes in current and historical data in Merchant Center, but the reporting experience in Google Ads will remain unchanged, continuing to show clicks and interactions for ad campaigns.

Google Adds Required returnPolicyCountry Field to Return Policy Examples

7 days ago

Google Merchant Center SEO

Google has updated its return policy code examples in the Merchant Center documentation by adding the required `returnPolicyCountry` field for the `MerchantReturnPolicy` schema. Merchants must include this field to comply with Google's requirements. The change is noted on Google's documentation update page, emphasizing the necessity of this field for proper indexing of product information.

Google Merchant Center Introduces Bulk Dispute and Review Requests for Certain Issues

11 days ago

Google Merchant Center

Google has introduced a feature in Google Merchant Center that allows users to dispute warnings or errors and request reviews in bulk, limited to certain issues. This update helps merchants with large inventories manage disputes more efficiently. A user noted this feature was requested in discussions with Google representatives, highlighting the company's responsiveness to feedback. The exact timeline for when this feature became available is unclear.

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Google Introduces Merchant Excellence for Partners for Enhanced Retail Performance

20 days ago

Looker Studio Google Merchant Center

Google Marketing Solutions has launched Merchant Excellence for Partners, a Looker Studio dashboard on Google Cloud that helps merchants optimize product data and performance in Google Ads and Merchant Center. This solution allows merchants to reduce disapprovals, enhance auction performance, and benchmark against top retailers. It features two components: the Advanced Commerce Insights Tool and the Merchant Excellence for Partners dashboard, both aimed at enhancing e-commerce performance.

Google Expands Vehicle Ads to Include RVs and Campers

21 days ago

Google Ads Google Merchant Center

Google is expanding vehicle ads to include recreational vehicles (RVs) and campers, allowing dealerships to advertise their inventory to a wider audience. Dealerships must hold a valid dealership license in the relevant states, territories, or provinces where the RVs and campers are sold. For more details on eligibility and advertising requirements, dealerships can refer to the Vehicle ads policies (Beta).

Google Renames Conversions to Key Events in Merchant Center

22 days ago

Google Merchant Center

Google has renamed Conversion Settings to Key Event Setup in Google Merchant Center, following a previous update in Google Analytics 4. This change standardizes terminology across Google's marketing and analytics platforms while keeping the same functionality. Merchants will now find conversion tracking options under Key Event Setup in the Merchant Center, enhancing consistency for advertisers and merchants using various Google products.

Google Merchant Center Introduces AI-Generated Performance Summaries

1 months ago

Google Merchant Center

Google has enhanced its Merchant Center by integrating AI-generated content that provides insights into website performance. This feature aims to deliver comprehensive performance analysis for merchants. The summary now uses AI to generate detailed explanations of performance metrics, helping merchants understand their store's performance. This update reflects Google's commitment to making performance data more actionable and easier to interpret.

Google Ads Introduces Simplified Business Verification in Merchant Center Next

1 months ago

Google Ads Google Merchant Center

Google has launched a simplified business verification system in Merchant Center Next, making account verification easier for merchants and agencies. Businesses can now verify their accounts via email by entering a code sent to their business email. This new method replaces traditional verification methods that required website access and speeds up the setup process. The update enhances accessibility for all users, regardless of their technical skills.

Google Merchant Center fixes product download issues with restored filtering options

1 months ago

Google Merchant Center

Google has restored a key feature in Google Merchant Center Next that allows merchants to download filtered product selections, which was unavailable for six months after the transition from Google Merchant Center Classic. This functionality enables merchants to download specific products directly from their listings, improving workflow efficiency. The absence of this feature forced merchants to download complete feeds and manually filter data.

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