Browse Google Merchant Center updates sorted by latest
11 days ago
Big News from Google Merchant Center introduces the new "Brand" tab in Early Access, allowing brands greater control over their appearance on Google. Users can claim their brand profile to manage their presence on Google Search, upload brand images to visually define their brand, add videos from platforms like YouTube and TikTok, and manage descriptions to tell their story.
1 months ago
Google updated its Merchant Center documentation by removing the EnergyConsumptionDetails properties and providing an alternative for the certificationIdentification property. The hasEnergyConsumptionDetails remains backwards compatible for existing implementations. The update aims to enhance energy efficiency documentation, as the EnergyConsumptionDetails type is replaced by the more robust Certification type, announced in October 2024.
1 months ago
Google is updating its Merchant Center rules in two phases, impacting how sellers list products in Shopping ads and free listings. Starting April 8, 2025, the price attribute for down payments on installment pricing will be discontinued, requiring a down payment sub-attribute instead. Energy efficiency class attributes will be replaced by a certification attribute in the EU. New shipping attributes will be added to enhance delivery time estimates.
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Trending ️🔥1 months ago
Google will automatically display relevant information from marketing emails, pulling details about promotions and products from merchants' materials for Search and other platforms. Starting April 3, 2025, merchants will be opted into this feature but can opt out in Merchant Center settings. Google will showcase content like sales and product announcements, helping merchants save time and effectively showcase their products.
2 months ago
Google is updating paid click reporting in Google Merchant Center to align with Google Ads as of April 21, 2025. This change will standardize the definition of product clicks across both platforms, reflecting new advertising formats with varied interactions. Users will see changes in current and historical data in Merchant Center, but the reporting experience in Google Ads will remain unchanged, continuing to show clicks and interactions for ad campaigns.
2 months ago
Google has updated its return policy code examples in the Merchant Center documentation by adding the required `returnPolicyCountry` field for the `MerchantReturnPolicy` schema. Merchants must include this field to comply with Google's requirements. The change is noted on Google's documentation update page, emphasizing the necessity of this field for proper indexing of product information.
2 months ago
Google has introduced a feature in Google Merchant Center that allows users to dispute warnings or errors and request reviews in bulk, limited to certain issues. This update helps merchants with large inventories manage disputes more efficiently. A user noted this feature was requested in discussions with Google representatives, highlighting the company's responsiveness to feedback. The exact timeline for when this feature became available is unclear.
2 months ago
Google Marketing Solutions has launched Merchant Excellence for Partners, a Looker Studio dashboard on Google Cloud that helps merchants optimize product data and performance in Google Ads and Merchant Center. This solution allows merchants to reduce disapprovals, enhance auction performance, and benchmark against top retailers. It features two components: the Advanced Commerce Insights Tool and the Merchant Excellence for Partners dashboard, both aimed at enhancing e-commerce performance.
2 months ago
Google is expanding vehicle ads to include recreational vehicles (RVs) and campers, allowing dealerships to advertise their inventory to a wider audience. Dealerships must hold a valid dealership license in the relevant states, territories, or provinces where the RVs and campers are sold. For more details on eligibility and advertising requirements, dealerships can refer to the Vehicle ads policies (Beta).
