Browse Google Merchant Center updates sorted by latest
4 days ago
Starting March 2026, Merchant Center for Agencies is available in the U.S. and Canada, offering a centralized platform to manage client portfolios. It streamlines operations with a single interface, enhances oversight with a central dashboard, enables early issue detection to prevent suspensions, and helps improve client performance by identifying optimization and growth opportunities.
Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.
4 months ago
The new Google Merchant Center 'Creative Content' feature enhances brand profiles and product listings across paid and organic Google placements. Videos can be sourced from social channels, websites, or Product Studio, and automatically appear in Google Ads asset libraries for linked accounts. It allows video mapping to product listings, including AI-powered mapping from YouTube, boosting SEO and brand presence on Google.
4 months ago
Google Merchant Center now lets you target promotions to specific audiences, like new customers or by location. This allows tailored offers instead of sending promos to all shoppers. Examples include offering 20% off to new shoppers only, protecting margins for repeat buyers, and running region-specific discounts without affecting other areas.
4 months ago
Google is launching Merchant Center for Agencies with four sections: All client accounts, Agency overview, Diagnostics, and Optimizations. Agencies can request access through a help page link. It resembles the old Multi-Client Account but offers features specifically for agencies, aiming for clearer and simpler use.
5 months ago
Google updated its Misrepresentation policy for Shopping ads and free listings in Merchant Center, adding examples, compliance guidance, and appeals info. The update clarifies enforcement with examples on non-delivery and faulty return/refund processes, without changing current rules. It also offers best practices for compliance and details on the appeals process.
5 months ago
Google updated its product title policy in Merchant Center, now allowing only manufacturers to use their own brand name in titles. Resellers must use the original brand name to match shopper intent. Manufacturers' brand names appear in the store name, so repeating them in titles is unnecessary. The change hints at possible new brand display features. The impact is minimal, but merchants should watch for future updates.
5 months ago
Google is testing video verification for Merchant Center suspensions, requiring merchants to record their business and products. This helps verify genuine businesses but allows only three review attempts, risking permanent suspension if issues persist. Merchants should audit their details carefully, be truthful, and fix all problems before requesting a review to avoid losing their account.
6 months ago
Google introduces new loyalty features in Ads and Merchant Center to help retailers retain customers and showcase loyalty programs. Retailers can personalize member-only pricing and shipping benefits in listings, boosting engagement. Sephora US saw a 20% increase in click-through rates using personalized loyalty ads. A new loyalty goal in Google Ads helps optimize budgets for high-value shoppers and improve lifetime value.
6 months ago
Google announced the Merchant API is now generally available and will be the primary way to manage products and business data in Merchant Center. It offers a simplified interface for managing accounts and showcasing products at scale, replacing the Content API for Shopping. The new API enables faster product rollouts, easier updates, and features like Google Product Studio. The Content API will be supported until August 18, 2026, then discontinued.
