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4 days ago
Google Merchant Center updated its UI by relocating the settings menu from a gear icon in the top-right corner to a clearly labeled "Settings" section in the left-hand navigation panel. This change improves usability and aligns with other Google platforms. The sidebar now includes a collapsible drop-down menu for easier navigation. No functional changes were made, only the layout and access to settings were updated.
4 months ago
Google has restored a key feature in Google Merchant Center Next that allows merchants to download filtered product selections, which was unavailable for six months after the transition from Google Merchant Center Classic. This functionality enables merchants to download specific products directly from their listings, improving workflow efficiency. The absence of this feature forced merchants to download complete feeds and manually filter data.
1 years ago
Starting in June 2024, Google Merchant Center will automatically separate supplement feeds connected to multiple primary feeds into different listings. This affects merchants targeting various countries using similar languages, who typically use one Google Sheet for multiple feeds. The change, likely due to a recent feed label update, complicates feed management and re-lists each supplement feed separately.
1 years ago
Emmanuel Flossie outlines how to integrate Google Ads conversion tracking with Shopify. The procedure involves acquiring a conversion id and label from Google Ads, adding a custom pixel in Shopify settings, and adjusting a given code. The code tracks checkout completion events and captures transaction details and user data. It's crucial to install the code only once to prevent double counting conversions.
Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.
1 years ago
Google has expanded its local inventory ads to 23 more countries. Part of Google Shopping, this feature lets retailers advertise in-store inventory to local consumers. Retailers must provide a regularly updated inventory feed and an online product catalog. When a product is searched on Google, relevant local inventory ads are displayed. However, setting up these ads requires careful data management and potential technical adjustments.
1 years ago
The ability to manually add shipping rates using the Google and Youtube app in Shopify was removed two weeks ago. Now, a message in Google Merchant Center indicates that Shopify manages shipping settings, but there's no option to add shipping rates. Two potential solutions include disconnecting Shopify in the apps and services area, waiting for the add shipping options to appear, then reconnecting the app, or reverting to Google Merchant Center classic.
1 years ago
The change in Google Merchant Center's policy now restricts standard users from unlinking themselves from an account as of April 2024. This is seen as a step back in usability despite the user-friendly interface of Google Merchant Center Next. User role management is now solely in the hands of administrators. To be removed, users must either contact the account admin or seek Google's assistance, potentially complicating the removal process.
1 years ago
From March 2024, some Google Merchant Center accounts require identity verification if suspended. This is triggered when there's a discrepancy between the user's location and the target country. During verification, users must accurately follow steps, including choosing between business or personal, and submitting official government-issued documents. Once submitted, users can request a review for their account.
1 years ago
Google has introduced a credit_type sub-attribute for the installment attribute in Google Shopping, allowing advertisers to specify if the installment credit is lease or finance. When the price value and installment attribute are both submitted, the price value is seen as the full cash vehicle price. Use Google Product Category values Vehicles & Parts > Vehicles > Motor Vehicles > Cars, Trucks & Vans or category id 916.
