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Google Updates Product Title Policy in Merchant Center for Brands

19 days ago

Google updated its product title policy in Merchant Center, now allowing only manufacturers to use their own brand name in titles. Resellers must use the original brand name to match shopper intent. Manufacturers' brand names appear in the store name, so repeating them in titles is unnecessary. The change hints at possible new brand display features. The impact is minimal, but merchants should watch for future updates.

Google Ads Monthly Slides with AI Insights

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Create professional Google Ads performance reports in Google Slides with AI insights and visualizations. Transform Google Ads data into polished presentations featuring AI-generated insights and custom visuals to impress stakeholders and streamline reporting. Use cases include reducing manual reporting time, presenting insights without design skills, maintaining reporting schedules, identifying trends, and sharing campaign insights for strategic decisions.

Google Merchant Center Updates UI with New Settings Menu Location

4 months ago

Google Merchant Center

Google Merchant Center updated its UI by relocating the settings menu from a gear icon in the top-right corner to a clearly labeled "Settings" section in the left-hand navigation panel. This change improves usability and aligns with other Google platforms. The sidebar now includes a collapsible drop-down menu for easier navigation. No functional changes were made, only the layout and access to settings were updated.

Google Merchant Center fixes product download issues with restored filtering options

8 months ago

Google Merchant Center

Google has restored a key feature in Google Merchant Center Next that allows merchants to download filtered product selections, which was unavailable for six months after the transition from Google Merchant Center Classic. This functionality enables merchants to download specific products directly from their listings, improving workflow efficiency. The absence of this feature forced merchants to download complete feeds and manually filter data.

Why Are Google Merchant Center Supplement Feeds Separated Automatically

1 years ago

Google Merchant Center

Starting in June 2024, Google Merchant Center will automatically separate supplement feeds connected to multiple primary feeds into different listings. This affects merchants targeting various countries using similar languages, who typically use one Google Sheet for multiple feeds. The change, likely due to a recent feed label update, complicates feed management and re-lists each supplement feed separately.

Guide to Adding Shopify Pixel Google Ads Conversion Tracking

1 years ago

Google Ads

Emmanuel Flossie outlines how to integrate Google Ads conversion tracking with Shopify. The procedure involves acquiring a conversion id and label from Google Ads, adding a custom pixel in Shopify settings, and adjusting a given code. The code tracks checkout completion events and captures transaction details and user data. It's crucial to install the code only once to prevent double counting conversions.

Google Launched Local Inventory Ads In 23 Additional Countries

1 years ago

Google Ads

Google has expanded its local inventory ads to 23 more countries. Part of Google Shopping, this feature lets retailers advertise in-store inventory to local consumers. Retailers must provide a regularly updated inventory feed and an online product catalog. When a product is searched on Google, relevant local inventory ads are displayed. However, setting up these ads requires careful data management and potential technical adjustments.

How to fix Can’t Add Shipping Details In Google Merchant Center?

1 years ago

Google Merchant Center

The ability to manually add shipping rates using the Google and Youtube app in Shopify was removed two weeks ago. Now, a message in Google Merchant Center indicates that Shopify manages shipping settings, but there's no option to add shipping rates. Two potential solutions include disconnecting Shopify in the apps and services area, waiting for the add shipping options to appear, then reconnecting the app, or reverting to Google Merchant Center classic.

Google Now Restricts Standard Users from Unlinking Themselves in Merchant Center

1 years ago

Google Merchant Center

The change in Google Merchant Center's policy now restricts standard users from unlinking themselves from an account as of April 2024. This is seen as a step back in usability despite the user-friendly interface of Google Merchant Center Next. User role management is now solely in the hands of administrators. To be removed, users must either contact the account admin or seek Google's assistance, potentially complicating the removal process.

Google Merchant Center Misrepresentation Verify Identity

1 years ago

Google Merchant Center

From March 2024, some Google Merchant Center accounts require identity verification if suspended. This is triggered when there's a discrepancy between the user's location and the target country. During verification, users must accurately follow steps, including choosing between business or personal, and submitting official government-issued documents. Once submitted, users can request a review for their account.