
Google Updates Product Title Policy in Merchant Center for Brands
9 hours ago
Google updated its product title policy in Merchant Center, now allowing only manufacturers to use their own brand name in titles. Resellers must use the original brand name to match shopper intent. Manufacturers' brand names appear in the store name, so repeating them in titles is unnecessary. The change hints at possible new brand display features. The impact is minimal, but merchants should watch for future updates.