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11 hours ago
Google Ads renamed the "Awareness & Consideration" objective to "YouTube reach, views and engagements," which is clearer. Ads can be bought through Auction (Google Ads auction system) or Reservation (fixed CPM for impressions, including YT Select and Mastheads). Reservation is available to a limited number of accounts, offering new advertising opportunities.
11 hours ago
Ads DevCast is a bi-weekly podcast by Google's Advertising and Measurement Developer Relations team, hosted by Cory Liseno. It focuses on technical updates and tools for developers using Google Ads, Analytics, and more. The first episode covers agents consuming APIs, Model Context Protocol servers, and the Google Ads API Developer Assistant for faster coding. The show supports a broader ads technical community and invites feedback via survey and Discord.
Run a Meta Ads audit with 100+ data points using a structured, automated checklist. Review campaigns, ad sets, ads, creatives, targeting, budgets, and delivery settings to spot hidden issues and missed optimizations. Built for agencies and teams managing multiple accounts who want consistent audits, faster reviews, and clear, actionable insights—without manual digging.
11 hours ago
Google Ads will enforce a uniqueness check for Lookalike user lists starting April 30, 2026, to prevent duplicates in Demand Gen campaigns. A list is duplicate if it matches seed lists, expansion level, and country targeting of an existing one. The API will return DUPLICATE_LOOKALIKE error in v24+ or RESOURCE_ALREADY_EXISTS in earlier versions. Advertisers should reuse audiences and update error handling accordingly.
11 hours ago
Universal Commerce Protocol (UCP) introduces new features to improve online shopping, including a Cart option for adding multiple items at once, a Catalog feature for real-time product details, and Identity Linking for consistent loyalty benefits across platforms. Google is simplifying UCP onboarding via Merchant Center and partnering with Commerce Inc, Salesforce, and Stripe to expand agentic commerce on Google surfaces.
OpenAI launched GPT-5.4 mini and nano, faster, smaller models for coding, reasoning, and multimodal tasks. GPT-5.4 mini outperforms GPT-5 mini and nears GPT-5.4's performance, while nano is cheaper for simpler tasks. Designed for low-latency uses like coding assistants and subagents, they balance speed, cost, and capability. GPT-5.4 mini supports text, images, tools, and is in API, Codex, ChatGPT; nano is API-only and cheaper.
5 days ago
Apple Ads replaces Custom Reports with Insights, a tool for analyzing campaign performance by campaign, ad placement, and keyword. It offers a landing page with performance snapshots, predefined customizable reports, and visualization options. Users can create, edit, share, download, and manage reports. It includes troubleshooting tips and limits on time dimensions and data ranges to help optimize ad campaigns effectively.
OpenAI is testing an Ads Manager for ChatGPT advertisers, allowing marketers to run, monitor, and optimize campaigns in real time. A small group of partners is providing feedback, and testers receive weekly CSV reports with performance data like clicks and impressions. Early advertisers must commit at least $200,000, so OpenAI needs to demonstrate that its ads deliver results.
6 days ago
Google Ads Editor 2.12 improves campaign management and creative testing. It raises Performance Max video limits to 15 and supports 9:16 portrait images. Non-skippable ads use a responsive format. Demand Gen campaigns add new customer goals, brand controls, hotel feed integration, a $5 minimum budget, and easier setup. Total Budgets enable fixed spend for promotions. Video bid guidance, text brand rules, account-level tracking, campaign filters, and bulk URL updates enhance efficiency.
10 days ago
GA4's Cross-Channel Conversion Performance report unifies paid, organic, and campaign data for marketers, showing detailed metrics like ROAS and CPA. It streamlines decision-making by combining Google Analytics and Ads data. The report includes conversion and key event sections, attribution model comparisons, and conversion management tools, helping marketers track channel impact and user journeys across platforms efficiently.
