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Data Manager API adds Google Ads store sales and new event ingestion features

1 days ago

The Data Manager API now supports uploading store sales conversions to Google Ads with a simpler workflow, confidential matching, and encryption. It expands Google Analytics event ingestion for web and app streams, allowing any event except reserved ones. The API supports metadata like app instance ID and event routing via Firebase App ID or Measurement ID. Some features require eligibility or allowlist access.

AI-powered bidding and budgeting tools enhance Search and Shopping results

1 days ago

Google Ads AI

AI-powered bidding and budgeting tools enhance Search and Shopping campaigns by adapting to consumer behavior. Journey-aware bidding learns from full customer journeys to optimize lead generation. Smart Bidding Exploration captures new queries and customers. Campaign total budgets cut manual adjustments by 66%, while demand-led pacing adjusts spending to match demand, maximizing opportunities without exceeding budgets.

OpenAI expands ChatGPT ads with new self-serve tools and CPC bidding

3 days ago

AI ChatGPT +2 more

OpenAI expands ChatGPT ads with a beta self-serve Ads Manager for US businesses, enabling easier ad creation and management. They introduce cost-per-click bidding alongside cost-per-mille, charging advertisers only for clicks. New measurement tools track ad impact while protecting privacy. Partnerships with agencies and tech firms support campaigns. The aim is a broader ad platform that keeps ChatGPT answers independent and private.

ChatGPT add-on now available in Excel and Google Sheets for smarter spreadsheets

3 days ago

ChatGPT OpenAI

ChatGPT is an add-on for Excel and Google Sheets that helps analyze, update, and explain spreadsheets using GPT-5.5. It builds sheets, adds formulas, and provides insights, saving time on tasks like forecasts and reports. Available globally for many ChatGPT plans, it preserves formatting, explains changes, and asks permission before editing. Some advanced Excel features aren't supported, and users should verify changes to avoid errors.

Google Ads, Run by an AI Agent

Featured

Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

Google Tag Manager gets major update with Google Tags integration and new features

3 days ago

Google Tag Manager

Google Tag Manager (GTM) is getting a major update making GTM containers become Google Tags, but this is optional and won't auto-collect data or require Google products. Legacy Google Tags become Destinations, reducing extra script loads and centralizing settings. The UI adds an updated overview, an advanced menu, and a visual event builder. Users can preview, test, and roll back changes before upgrading.

3 Essentials Your Business Needs to Grow and Thrive in the AI Era

3 days ago

Google Ads AI +1 more

Measurement is key for growth in the AI era, helping businesses understand consumer journeys and drive sustained growth. Google is simplifying data management, causal experiments, and unified insights to improve marketing decisions. New tools include Data Manager updates, Google tag upgrades, Meridian GeoX for geo-experimentation, and Meridian Studio for easier marketing mix modeling, all aimed at boosting ROI and media investment efficiency.

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Google Ads to Enforce 37 Month Data Retention Policy from June 2026

4 days ago

Google Ads

Starting June 1, 2026, Google Ads and related APIs will enforce a 37-month data retention policy for granular performance data. Queries for data older than 37 months with granular segments will return errors. High-level data remains available for 11 years. BigQuery transfers will stop backfilling data older than 37 months. Users should export data before the deadline and update queries accordingly.

AI Max Turns 1 with new tools to boost performance and reach more advertisers

8 days ago

Google Ads AI

AI Max, Google's AI-powered Search ads product, turns 1 and expands to Shopping and Travel campaigns, helping advertisers capture more opportunities. AI Max for Shopping uses Merchant Center feeds to create dynamic ads for complex searches. Travel campaigns are unified for easier management. AI Brief lets advertisers guide AI with brand tone, messaging, and audience preferences. Final URL expansion uses AI to match searches to the best landing pages.

Google Ads Product Reporting to Include All Performance Max Networks from June 15 2026

8 days ago

Google Ads

Starting June 15, 2026, Google Ads API will expand product reporting to include all Performance Max networks. Metrics for shopping_product will cover Video, Demand Gen, and App campaigns, not just Shopping and Performance Max. All campaigns using Google Merchant Center will report via shopping_performance_view. Performance Max campaigns will show all networks, causing a one-time increase in metrics. Historical data before this date won't include these changes.