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Trending ️🔥7 hours ago
Starting June 1, 2026, Google Ads and related APIs will enforce a 37-month data retention policy for granular performance data. Queries for data older than 37 months with granular segments will return errors. High-level data remains available for 11 years. BigQuery transfers will stop backfilling data older than 37 months. Users should export data before the deadline and update queries accordingly.
4 days ago
AI Max, Google's AI-powered Search ads product, turns 1 and expands to Shopping and Travel campaigns, helping advertisers capture more opportunities. AI Max for Shopping uses Merchant Center feeds to create dynamic ads for complex searches. Travel campaigns are unified for easier management. AI Brief lets advertisers guide AI with brand tone, messaging, and audience preferences. Final URL expansion uses AI to match searches to the best landing pages.
4 days ago
Starting June 15, 2026, Google Ads API will expand product reporting to include all Performance Max networks. Metrics for shopping_product will cover Video, Demand Gen, and App campaigns, not just Shopping and Performance Max. All campaigns using Google Merchant Center will report via shopping_performance_view. Performance Max campaigns will show all networks, causing a one-time increase in metrics. Historical data before this date won't include these changes.
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5 days ago
Meta introduces the ads CLI, a command-line tool for managing Meta ad campaigns without custom code. It simplifies repetitive tasks like authentication and pagination, supports multiple output formats, and integrates into workflows. Users can create, update, and analyze campaigns, ad sets, creatives, catalogs, and datasets from the terminal. Designed for automation, it supports scripting, exit codes, and environment variables. Requires Python 3.12+.
Facebook updates Developer Policies to improve ad-buying transparency and account structure. Advertisers must keep end advertisers in separate ad accounts unless using vendor_id or brand fields properly. From February 3, 2027, ad-buying solutions must disclose ad spend, fees, and campaign details upon end advertiser request. Meta may disclose info if policy violations are suspected, without prior notice. These changes align with industry standards.
7 days ago
Google Ads introduces a new metric called "Association" in Brand Lift Studies. It lets you pick a concept or attribute, and Google surveys viewers asking which brands they associate with that text. This metric helps measure brand positioning between awareness and consideration stages, not just recall. Note that only three metrics can be used per study.
7 days ago
Meta introduced a no-cost, one-click Conversions API for easier setup. If you already use an advanced CAPI, no changes are needed. For those relying only on Meta Pixel with limited tech resources, this basic CAPI can be enabled via Events Manager in Meta Business Suite. It creates a server-side connection to send web data alongside the Pixel, with automatic event deduplication. Setup involves selecting or creating a dataset and choosing 'Set up with Meta.'
7 days ago
Google now lets advertisers exclude irrelevant placements directly on Pmax, marking a major update for early 2026. This feature enables quick, bulk filtering and exclusion of placements, saving significant time on ad optimization.
11 days ago
OpenAI released GPT-5.5, a smarter model excelling at coding, research, data analysis, document creation, and software use. It handles complex tasks autonomously, improving efficiency and intelligence without slowing down. GPT-5.5 shows strong coding skills, better reasoning, and tool use, outperforming GPT-5.4. It’s used across industries for software engineering, finance, and communications, boosting productivity and accuracy.
