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17 hours ago
Google Ads support now requires users to authorize a specialist to access and make changes to their accounts when submitting a support form. This means users allow Google Ads experts to troubleshoot but bear all risks, including no guarantees on performance or results. Users must understand the implications before consenting, as they remain responsible for their account spend and outcomes.
17 hours ago
Meta changed how CTA buttons appear on existing posts. Previously, adding a CTA in Ads Manager updated the original post, showing the button on the Page too. Now, the CTA only appears in the ad, not on the original post. This allows advertisers to tailor CTAs to campaign goals, align messaging with funnel stages, and test multiple CTAs without changing the organic post.
Microsoft researchers found AI Recommendation Poisoning, where companies embed hidden instructions in AI prompts to bias assistants toward their products. This memory poisoning makes AI remember certain sources as trusted, affecting recommendations in health, finance, and more. Microsoft deployed mitigations in Copilot, including prompt filtering and memory controls. Users should be cautious with AI links and check stored memories to avoid manipulation.
Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.
5 days ago
Starting March 1, 2026, Google Ads will change budget pacing for campaigns using Ad Scheduling. Monthly spending limits stay at 30.4 times the Average Daily Budget, but systems will try to spend up to this limit regardless of the Ad Schedule. Daily spend won't exceed twice the Average Daily Budget. Campaigns won't run on days they're turned off. Advertisers should adjust budgets if needed due to this change.
Trending ️🔥5 days ago
Google released Gemini 3.1 Pro, an AI model designed for complex tasks needing advanced reasoning, doubling performance on benchmarks like ARC-AGI-2 compared to Gemini 3. It supports code-based animation, system synthesis, interactive design, and creative coding. Available in preview for developers, enterprises, and consumers on Google platforms, it offers higher limits for Pro and Ultra users to enhance problem-solving and creative workflows.
5 days ago
Google is adding Scenario Planner to its Meridian marketing measurement toolbox, giving marketers and developers tools to improve campaign measurement. Many marketers struggle to link Marketing Mix Model outputs to business decisions. Scenario Planner offers a user-friendly interface for experimenting with budgets and seeing real-time ROI without coding, making measurement insights more accessible and actionable.
6 days ago
Microsoft Clarity introduces AI Citations (beta), offering end-to-end visibility of how content is cited in AI-generated answers and drives AI-referred traffic. It unifies signals from Bing Webmaster Tools and Clarity, showing citation activity, query volume, and page citations. This helps brands understand their influence in AI answers, optimize content, and monitor AI visibility trends. Access is by invitation.
Facebook Graph API v25 adds Page Viewer Metric replacing legacy reach by June 2026, requiring migration. Webhooks mTLS certificates change to Meta CA by March 31, 2026, needing trust store updates. Ads Insights Async API adds error details. Metadata=1 parameter deprecated. Legacy reach and viewer metrics retire by June 2026, replaced by Media Views. Marketing API phases out ASC and AAC campaigns by Sept 2026. Graph API v19 and v20 deprecated in 2026.
6 days ago
Snapchat introduces Creator Subscriptions to boost fan engagement and creator revenue, starting with a US alpha test on February 23 and expanding to Canada, the UK, and France. Subscribers get exclusive content, priority replies, and ad-free Stories. Creators set monthly prices, gaining recurring income and direct fan interaction. This adds to Snapchat's monetization tools, supporting sustainable creator businesses.
