Threads is now a dynamic URL parameter in Meta Ads, labeled 'th' and 'threads_stream'. You can create live video ads directly in Meta Ads Manager by linking live videos from your Facebook Page. Two new metrics, 'WhatsApp Channel Follows' and its cost, track followers from ads. Catalog ads now feature automatic image cropping for better fit in feeds and stories. Website Custom Audiences may include Facebook/Instagram shop audiences to boost retargeting.
Google Ads is simplifying enhanced conversions by merging web and lead conversions into one unified setting with an on/off switch. From April 2026, it will accept data from website tags and API simultaneously to improve accuracy and bidding. By June 2026, the two features will merge, removing the need to choose implementation methods. No action is needed; you can opt out anytime at the conversion action level.
Google launched the Advertising and Measurement Developers Hub to help developers automate campaigns, analyze performance, manage tags, and monetize apps. The site includes a homepage, Developer Relations team info, a product directory for Google Ads API, Analytics APIs, and Publisher Tools, plus connections via Discord, support, and GitHub. It also features multimedia content like Ads DevCast and encourages user feedback.
Run a Meta Ads audit with 100+ data points using a structured, automated checklist. Review campaigns, ad sets, ads, creatives, targeting, budgets, and delivery settings to spot hidden issues and missed optimizations. Built for agencies and teams managing multiple accounts who want consistent audits, faster reviews, and clear, actionable insights—without manual digging.
Meta now supplements Custom Audiences for Facebook or Instagram shops with on-platform events and shop audiences. When creating a website custom audience targeting certain events or all visitors, Meta adds people who interacted with products on FB/IG. This can increase retargeting audience size and improve ad campaign results.
Meta changed ad creative selection: upload multiple creatives in different aspect ratios and customize each with crops, text, and destinations. You can exclude placements per media. Without customization, Meta auto-crops media for each user and placement. It's advised to exclude some placements manually, like vertical ones for 4:5 images. Meta adds related media automatically; review and remove to maintain control.
Google is moving its JSON files listing IP ranges from /search/apis/ipranges/ to a more general location at /crawling/ipranges/ on developers.google.com. The files will remain accessible at the old path temporarily, but users are encouraged to switch to the new location soon. The old URLs will be phased out and redirected within six months.
Googlebot is part of a centralized crawling platform for various Google products, not a single crawler. It fetches up to 2MB per URL (64MB for PDFs), including headers, ignoring bytes beyond this limit. Linked resources are fetched separately with their own limits. The Web Rendering Service processes fetched bytes, running JavaScript and CSS but works statelessly. To optimize, keep HTML lean, place key elements early, and monitor server response times.
Ray-Ban Meta launches AI glasses optimized for prescription wearers, available in two styles with adjustable features for comfort. New colors and lens options for Ray-Ban and Oakley Meta frames debut, including Transitions® and Prizm™ lenses. Software updates add hands-free nutrition tracking, WhatsApp summaries, neural handwriting, and expanded pedestrian navigation. Pre-orders start at $499, with wider release in April.
Microsoft Advertising ecommerce customers can now update their Merchant Center store name and domain directly from Merchant Center. Store name changes need editorial review and ads run with the current name during review. Domain changes require ownership verification, with ads running on the old domain until verified. Product URLs must match the new domain after approval. Store names and domains can be reused if approved and verified.
