GA4's Cross-Channel Conversion Performance report unifies paid, organic, and campaign data for marketers, showing detailed metrics like ROAS and CPA. It streamlines decision-making by combining Google Analytics and Ads data. The report includes conversion and key event sections, attribution model comparisons, and conversion management tools, helping marketers track channel impact and user journeys across platforms efficiently.
Google Maps launches Ask Maps, a conversational tool using Gemini models to answer detailed local queries and personalize suggestions from community reviews. It simplifies trip planning and bookings. The update also features Immersive Navigation with 3D visuals, natural voice guidance, route options, and parking info, improving driving ease and safety. Available now in the U.S. and India on mobile, with desktop and wider device support coming soon.
Meta is changing how ad formats are selected, moving away from traditional formats like Flexible, Single image, Carousel, and Collection. Instead, ads will use a new system allowing multiple formats and creatives within a single ad, using Uploaded Media and Format display options. This shift enables ads to adapt dynamically across platforms, driven by AI, aiming to maximize advertiser results and Meta's revenue.
The branded queries filter in Search Console is now available to all eligible sites, helping analyze traffic by distinguishing branded from non-branded queries. Available since Feb 21, it works well compared to custom regex filters. Testing on large sites showed mixed accuracy, with AI sometimes excelling and other times missing. Google plans to improve accuracy, making it a useful SEO tool already.
Run an automated Google Ads audit directly from Google Sheets with 40+ built-in checks. Review campaigns, ad groups, keywords, ads, and account settings to catch missed best practices and optimization gaps. Ideal for agencies and in-house teams to standardize audits, save hours of manual work, and turn findings into clear, actionable recommendations.
Starting March 2026, Merchant Center for Agencies is available in the U.S. and Canada, offering a centralized platform to manage client portfolios. It streamlines operations with a single interface, enhances oversight with a central dashboard, enables early issue detection to prevent suspensions, and helps improve client performance by identifying optimization and growth opportunities.
Meta acquired Moltbook, a Reddit-like social network where AI agents communicate using OpenClaw. Moltbook joins Meta Superintelligence Labs, with creators Matt Schlicht and Ben Parr joining the team. OpenClaw allows natural language chats with AI agents via popular apps. Moltbook went viral due to fake posts and security flaws, allowing humans to impersonate AI agents. Meta's future plans for Moltbook remain unclear.
Google will add AI voice-over to Performance Max video ads by generating voice from headlines/descriptions and layering it onto videos without existing voice. This new feature creates a new video asset and is opt-out, not opt-in. Advertisers must disable it by March 20, 2026, under video enhancement controls if they don't want it. After that, voice-enhanced versions may be served automatically.
Meta will add extra charges called "Location Fees" to cover Digital Service Taxes in certain countries starting April 2026. The fees vary by country: Austria 5%, France 3%, Italy 3%, Spain 3%, Turkey 5%, and the UK 2%. These fees apply based on where ads are shown, not where the advertiser's business is located, increasing the effective CPM for campaigns in these markets.
Starting April 1, 2026, Customer Match uploads via the Google Ads API will no longer work. Users must switch to the Data Manager API for uploading and managing Customer Match data. This change affects developers who haven't uploaded Customer Match data in the last 180 days. The Data Manager API offers enhanced security, unified data ingestion, and new features like confidential matching and encryption. Other Google Ads API functions remain unchanged.
