You can now edit Instant Forms in Meta Ads Manager, which was not possible before. Previously, you could only duplicate or archive forms. The updated interface allows editing and managing forms at the ad level, saving time and offering more flexibility. This update is appreciated by users.
AI Max, improving targeting and creative capabilities, moves out of beta with 7% more conversions at similar CPA/ROAS. From September, campaigns using Dynamic Search Ads, automatically created assets, and broad match settings will upgrade automatically to AI Max. It offers smarter AI-driven ad relevance, advanced controls, and easier campaign management, marking a shift to scalable AI-powered growth.
Microsoft Advertising will retire its SOAP API by January 31, 2027, fully transitioning to the REST API introduced in 2024. From October 1, 2026, new features will be available only through REST. Existing SOAP integrations remain until deprecation. REST offers a modern, scalable integration with better SDK support and broader language compatibility. Users should begin migrating now and can get support for complex cases.
Marketing Auditor simplifies your audit process, letting you generate comprehensive, white-label reports in just a few clicks. Save over 10 hours per report while analyzing 200+ data points and delivering 50+ pages of actionable insights. Customize reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides to showcase your expertise.
Meta Advertisers' 'Format Display Options' replace 'Flexible' and 'Collection' formats in ad setup. With 'Manual upload', only 'Single image or video' and 'Carousel' remain. 'Single image or video' allows up to 10 media files and enables 'Format display options' for showing products or site links if provided. 'Carousel' lets you show cards as single images/videos or collection tiles, with the first media as primary.
Threads API now offers richer content options such as cross-sharing to Instagram Stories, long-form text attachments, ephemeral ghost posts, spoiler tags, and GIFs. It supports tokenless embedding, enhanced web intents for posting, and improved search by media or author. New management tools include reply approvals and real-time webhooks for post events. Developers can use documentation, sample apps, and testing tools for integration.
The April 2026 update to the Display & Video 360 API adds support for more Exchange and ThirdPartyVendor values, AdAsset identifier fields in AdGroupAd resources, and beta support for Demand Gen resource management, available only to allowlisted customers. Demand Gen features include managing line items, ad groups, ads, and targeting. Full Demand Gen support will launch later this year. Update your client library before use.
From June 15, 2026, Google Analytics data flow will be controlled by Google Signals, while Google Ads data will rely only on the ad_storage consent mode. This change removes GA's control over Ads data, requiring ad_storage consent for Ads data use. Denying ad_storage prevents Ads from accessing user identifiers beyond URL data. Ads personalization and IP address controls will also be updated later in 2026.
Google's updated spam policy targets back button hijacking, where sites block users from returning to the previous page, causing frustration and breaking expected browsing behavior. This will be a spam violation from June 15, 2026, leading to possible manual actions or search demotions. Site owners must remove any scripts causing this, including from third-party sources, to maintain user trust and avoid penalties.
Meta launches Muse Spark, a fast AI model powering its Meta AI assistant on WhatsApp, Instagram, Facebook, Messenger, and AI glasses. It supports complex reasoning, understands images, handles health queries, and visual coding. The AI multitasks with subagents and integrates community content for richer answers. Rollout begins in the US, with plans for broader access and open-source versions, aiming for personal superintelligence with privacy safeguards.