Discover the Latest Insights

Gemini 3.1 Flash Live boosts natural and reliable audio AI for faster voice interactions

14 hours ago

Gemini 3.1 Flash Live is Google's latest voice model offering improved precision, lower latency, and more natural, fluid interactions. It enhances real-time dialogue with better reasoning, task execution, and tonal understanding, making it reliable for developers and enterprises. Available across Google products, it supports multilingual, real-time conversations and includes a watermark to detect AI-generated audio, aiming to prevent misinformation.

Google Ads API to Enhance Offline Conversion Imports with New Infrastructure in 2026

14 hours ago

Google Ads

Starting April 2026, Google Ads API will improve Offline Conversion Import with infrastructure updates causing minor attribution changes but no breaking changes. Updates include better attribution reducing expired event errors and flexible import requests easing conversions across accounts, lowering authorization errors and possibly increasing attribution.

Google Ads, Run by an AI Agent

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Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

WhatsApp Introduces New Features to Simplify Storage and Account Switching

14 hours ago

WhatsApp introduces features to simplify storage and account management. Users can delete large files within chats without losing history and clear only media files. Chat transfer now supports iOS to Android. iOS users can log into two accounts simultaneously. Stickers are suggested as you type emojis. Meta AI enables photo touch-ups in chats, and AI Writing Help drafts responses while keeping chats private. Features will roll out soon.

Meta rolls out WhatsApp Status ads with auto-placement and broader audience reach

1 days ago

Meta Ads

The 'WhatsApp Status' ad placement is expanding to more Meta ad accounts. It activates automatically in 'Traffic' campaigns optimized for link clicks, daily reach, or impressions when using 'Advantage + placements'. Meta added an option to include WhatsApp users with unknown age, potentially increasing reach. Fullscreen vertical (9:16) images or videos are recommended. Without a linked WhatsApp profile, ads may use your Facebook page.

Google Ads API v23.2 Released with New Features and Client Library Upgrades

1 days ago

Google Ads

The Google Ads API v23.2 release requires upgrading client libraries and code. New features include the VideoEnhancement resource for video ad info, AppTopCombinationView for top asset combinations in App campaigns, and the ability to disable hotel feeds in Demand Gen campaigns. New metrics and enhancements to ContentCreatorInsightsService and ReachPlanService are added. Live walkthroughs and resources are available for support.

Top tips for collaborating with Ads Advisor and Analytics Advisor

1 days ago

Google Ads Google Analytics

Ads Advisor and Analytics Advisor are AI tools designed to help businesses connect data with decision-making. They respond to natural language questions, recall past interactions, and provide tailored recommendations. Analytics Advisor uncovers hidden trends and insights, while Ads Advisor identifies campaign issues and offers creative ideas. Users should review AI suggestions and provide feedback to improve accuracy and relevance.

Threads Expands Marketing API With Global App Ads and Reply Moderation Tools

1 days ago

Threads Meta Ads

Threads has over 400 million monthly users and now supports App Ads globally via the Marketing API, allowing app install and event optimization campaigns without new creatives. A new reply moderation tool lets advertisers view, hide, and respond to top-level replies on Threads ads, requiring specific permissions. More details and updates are in the developer documentation and changelog.

Google Commerce Media Suite Boosts Retailer Insights with YouTube Power

2 days ago

Google Ads Retail Media +1 more

Google's Commerce Media Suite connects retailer insights with YouTube and other platforms to improve advertising across the customer journey. Kroger Precision Marketing partners with Display & Video 360, allowing brands to target Kroger shoppers on YouTube and access SKU-level conversion data. The suite supports commerce audiences from various global retailers, helping brands unify marketing and boost sales online and in-store.

Meta adds new filters for precise Facebook and Instagram retargeting audiences

3 days ago

Meta Ads

Meta introduced new filters for Facebook and Instagram custom audiences to refine retargeting. Users can now retarget based on engagement frequency ('at least' x times) and time frame ('in the past' x to x days). These filters apply to various interactions like account visits, post engagement, and call-to-action clicks. This update helps create higher-quality, evergreen retargeting segments, especially for large audiences.