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Google Display Network integrates with Demand Gen for expanded ad inventory controls

8 hours ago

Starting in March 2025, Demand Gen will launch inventory source controls for ads on YouTube, Discover, Gmail, and the Google Display Network. Google Video Partners will be renamed to Google Display Network, with settings shifting from line item to ad group level for flexibility. In April 2025, Demand Gen campaigns with image assets will start serving on the Google Display Network. Users can opt out anytime and manage preferences for video and image ads.

Meta Launches Ratings and Reviews Feature for Facebook Ads

8 hours ago

Meta Ads

Meta has introduced a feature that displays customer ratings and reviews on Facebook ads, enhancing social proof for potential buyers. The system collects feedback from users who purchase after interacting with ads and prompts them to rate their experience. Ratings are aggregated at the Facebook Page level and can be shown on ads to boost customer confidence. Business owners can manage these reviews through the Meta Business Suite and control which ratings are displayed.

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Google Analytics 4 Introduces Annotations and Anomaly Drivers Features

8 hours ago

Google Analytics

Google has started rolling out two new features for Google Analytics 4: Annotations and Anomaly Drivers. Annotations let users add contextual notes to reports, documenting marketing campaigns and technical issues. Anomaly Drivers use machine learning to explain data anomalies by identifying contributing factors. Both features are limited in availability but are expected to be rolled out more broadly soon, enhancing GA4's functionality.

No-code Marketing Platform

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Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

Meta Introduces Direct Email Delivery Option for Lead Generation

8 hours ago

Meta Ads

Meta has introduced a feature that allows advertisers to receive leads directly via email, enhancing lead management. This new option complements existing methods like third-party CRM integration and the Business Suite. Advertisers can specify email addresses for lead delivery, schedule updates, and manage lead data within Meta's system, providing a more direct and flexible approach to handling leads from advertising campaigns.

WhatsApp Business Users Get New API Solutions from Facebook

8 hours ago

Facebook Meta +1 more

Facebook has introduced new API solutions for WhatsApp Business App users, allowing the use of both the Business App and Cloud API with the same phone number. This enhances onboarding and conversation management. Businesses can access advanced tools and choose between the free Business App and paid API. Integration into sign-up flows takes about two weeks. The rollout is global, excluding specific countries, with plans to expand.

Google Expands AI Health Overviews and Introduces What People Suggest Feature

8 hours ago

AI Overviews

At The Check Up event, Google shared AI advancements to improve health outcomes. Updates include enhanced AI Overviews in Search for reliable health information, a new “What People Suggest” feature for user experiences, and Medical Records APIs in Health Connect for better data management. The Loss of Pulse Detection feature on Pixel Watch 3 was introduced, along with an AI co-scientist for biomedical research and TxGemma for drug discovery.

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Google acquires Wiz for $32 billion to enhance cloud security capabilities

1 days ago

Google Cloud

Google's parent company Alphabet is acquiring cloud security startup Wiz for $32 billion in cash, marking its largest acquisition. The deal includes $1 billion in retention bonuses for Wiz's 1,700 employees. Wiz will operate independently across all cloud platforms and plans to expand its business. The acquisition awaits regulatory approval expected by 2026. Wiz has $700 million in annual recurring revenue and is projected to double that.

Meta Introduces New Branding Feature for Ad Customization

1 days ago

Meta Ads

Meta has introduced a new branding feature for its advertising platform, allowing advertisers to customize branding elements in ads. Advertisers can upload logos, select fonts, and choose up to three colors for headlines and captions. This feature integrates with Meta's AI image generation, enabling branding presets for future images, though it is off by default. Advertisers can modify preferences anytime, enhancing control and streamlining the ad creation process.

YouTube introduces visual guides for Shorts and improved copyright page features

1 days ago

YouTube

YouTube has introduced new features to enhance creator and viewer experiences, including visual guides for Shorts to aid element positioning, an improved copyright details page for easier claim information access, and a test feature for users to hide end screens for a cleaner experience. Additionally, YouTube is developing AI protection tools for creators to manage AI-generated content involving their faces and is making improvements to channel membership features.