Criteo joins OpenAI's ChatGPT ad pilot as the first adtech partner, enabling brands to run performance-driven ads within ChatGPT using commerce data and retailer relationships. This allows actionable, measurable ads during high-intent moments, leveraging retail data for targeted AI placements and closed-loop measurement. Retail media may extend beyond platforms into AI-driven conversational commerce, increasing the value of first-party data.
Apple is removing the CPA cap in search campaigns, requiring advertisers to use the Maximize Conversions strategy with target CPA instead. This change limits control, allowing only negative keywords as a control option. The target CPA optimizes bids rather than setting a strict spending limit per install. This shift reflects a broader trend toward full automation by major platforms, reducing advertiser freedom.
Upload all Meta ad types in bulk directly from Google Sheets, single image, video, carousel, and flexible ads. Control placements, multiple headlines, primary texts, descriptions, and creatives from one spreadsheet. Built for agencies and teams managing dozens of ads across multiple accounts, helping you launch faster, stay consistent, and avoid costly manual errors.
VEO 3 will be integrated for free into Google Ads Asset Studio, making it a complete AI power tool. Users will have access to Nano Banana Pro and VEO 3 AI image and video creation tools together, with unlimited credits for video generation for now. This update is highly anticipated and significantly enhances Google Ads Asset Studio's capabilities.
Google Ads API Developer Assistant v2.0 upgrades from code generation to proactive troubleshooting and automation. It features one-command setup and updates, unified directories, a conversion troubleshooting suite, API v23 support, session hooks for automation, enhanced GAQL validation, and experimental Skills for complex tasks. This update improves reliability and speeds up API integration for developers.
Google launches Nano Banana 2, a new image generation model combining advanced world knowledge, high visual quality, and fast speed. It offers precise text rendering, subject consistency for up to five characters, and production-ready specs up to 4K resolution. Nano Banana 2 integrates real-time web data for accuracy and is available across Google products including Gemini app, Search, AI Studio, Google Cloud, Flow, and Google Ads.
The Google Ads API v23.1 release requires upgrading client libraries to access new features. It adds support for the EU Political Ads Regulation with new campaign and customer fields, introduces YouTubeVideoUploadService for video management, supports text guidelines for campaigns, and adds metrics for unique users seeing ads multiple times. It also tracks YouTube follow-on views. Resources and live events are available for learning more.
Circle to Search lets users explore multiple items in one image, identifying each object and providing detailed info. It supports fashion searches by recognizing entire outfits for shopping or style inspiration. Users on Samsung Galaxy S26 and Pixel 10 can virtually try on clothes from Circle to Search. Powered by Gemini 3 AI, it analyzes and searches multiple items simultaneously, improving discovery and shopping.
Google Ads support now requires users to authorize a specialist to access and make changes to their accounts when submitting a support form. This means users allow Google Ads experts to troubleshoot but bear all risks, including no guarantees on performance or results. Users must understand the implications before consenting, as they remain responsible for their account spend and outcomes.
Meta changed how CTA buttons appear on existing posts. Previously, adding a CTA in Ads Manager updated the original post, showing the button on the Page too. Now, the CTA only appears in the ad, not on the original post. This allows advertisers to tailor CTAs to campaign goals, align messaging with funnel stages, and test multiple CTAs without changing the organic post.
