Discover the Latest Insights

Gemini AI now recalls past chats for tailored responses and improved user experience

1 days ago

Google’s Gemini AI chatbot can now tailor answers based on previous conversations. It can summarize past chats and recall shared information, helping users avoid repeating details. This feature allows users to build on discussions. Users control their chat history and can review or delete it. The rollout starts for Gemini Advanced subscribers via Google One AI Premium Plan in English, with plans for more languages and Google Workspace customers to follow.

TikTok Introduces Most-Loved Tag to Highlight Top-Rated Shop Items

1 days ago

TikTok Ecommerce

TikTok Shop has launched the Most Loved badge to highlight exceptional products based on high ratings, low return rates, timely shipping, and great customer service. This badge helps shoppers make informed choices by showcasing items favored by previous buyers across various categories. While the badge indicates popular products, items without it can still be good finds. Customers are encouraged to rate their purchases to help others.

Google updates Merchant listings with member pricing beta and priceType clarifications

1 days ago

SEO

Google updated its Merchant listing structured data guidelines to include a beta for member pricing, validForMemberTier, and clarified the priceType property for active, sale, and strikethrough prices. It provided examples and instructions for encoding these prices in JSON-LD. Member prices apply to loyalty program members and have distinct encoding. Merchants should review these updates to effectively use the new pricing features.

The Ultimate Google Analytics Audit Tool

Featured

Get the most out of your Google Analytics data with Marketing Auditor – a powerful tool that helps you uncover and fix errors in minutes. Generate white-label reports packed with actionable insights and a customized action plan to optimize your analytics setup effortlessly. Customize reports with professional themes or your branding, and export them in editable formats like PowerPoint or Google Slides.

YouTube Enhances Shorts with Google Veo 2 AI Tools for Video Creation

1 days ago

YouTube

YouTube is enhancing Shorts by integrating Google DeepMind's Veo 2 into Dream Screen. This upgrade allows users to create AI backgrounds and standalone video clips using text prompts. Veo 2 generates high-quality, realistic videos and improves speed. Users can create video backgrounds or clips via the Shorts camera. These features are currently available in the US, Canada, Australia, and New Zealand, with plans for wider rollout.

Google Releases Performance Max FAQ to Address Advertiser Concerns and Improve Clarity

1 days ago

Google Ads

Google has released FAQs addressing advertiser concerns about Performance Max, focusing on its effectiveness and transparency. Key topics include the need for video content, strategies for obtaining high-quality leads, and preventing ads on branded queries. Performance Max optimizes across channels for cost-efficient conversions. Advertisers are advised to consolidate campaigns for improved AI learning and to implement brand safety controls.

WhatsApp Launches New Chat Themes and Wallpapers for Enhanced Customization

1 days ago

WhatsApp has introduced chat themes allowing users to customize their chats with colorful bubbles and new wallpapers. Users can choose from pre-set themes or mix colors, with 30 new wallpaper options available. Themes can be applied to all chats or customized for each chat individually, and are only visible to the user. To change themes, users can navigate to Settings > Chats. These features are rolling out globally over the coming weeks.

OpenAI expected to pay Reddit $70M for exclusive content licensing deal

1 days ago

SEO Reddit

Reddit's content licensing deals with Google and OpenAI contribute 10% to its revenue, according to COO Jen Wong. Advertising is still the main revenue source, with Q4 ad revenue growing 60% year-over-year. Total revenue for the year was $1.3 billion, up 62%, but the company reported a net loss of $484.3 million. Reddit is focusing on enhancing ad capabilities through machine learning and automation while maintaining user privacy in its licensing agreements.

Display & Video 360 API v4 Now in Public Beta with New Features Released

1 days ago

Display & Video 360

Display & Video 360 API v4 is now in public beta, with updates to v3. New features in v4 include the ability to delete LocationList resources, a required optimizationObjective field in InsertionOrder resources, and the renaming of FirstAndThirdPartyAudience to FirstPartyAndPartnerAudience. Updates for both v3 and v4 include support for asset-based creatives, Integral Ad Science quality sync segments, and new GeoRegionType values. Migration from v3 to v4 is advised.

Hackers Exploit Google Tag Manager to Steal Credit Card Information

1 days ago

Google Tag Manager

Hackers are exploiting a vulnerability in Magento eCommerce sites to inject malware via Google Tag Manager, which steals credit card information during checkout. The malware includes a hidden PHP backdoor to maintain access and capture user data. Sucuri researchers found the malicious script disguised as normal. They identified at least six infected sites and recommend removing suspicious GTM tags, scanning for malware, and ensuring software is updated.