Starting June 1, 2026, Google Ads will change budget pacing for campaigns with daily budgets and ad schedules to better meet monthly spending goals. Instead of pacing by active ad schedule days, pacing will target the monthly limit of 30.4 times the daily budget. Billing limits stay the same, and campaigns won't run on disabled days. No action is needed, but adjust budgets if needed. This excludes Local Services Ads and some other types.
Starting June 22, 2026, Facebook will replace Nielsen's DMA with Comscore Markets® for automotive ads. Campaigns using Nielsen’s DMA will pause until updated. From March 23, 2026, advertisers can update vehicle offer feeds with Comscore Market IDs using a provided mapping table. Notifications begin April 20, and all Nielsen DMA targeting ends June 22. Updates via Catalog Manager or API are required to resume campaigns.
Upload all Meta ad types in bulk directly from Google Sheets, single image, video, carousel, and flexible ads. Control placements, multiple headlines, primary texts, descriptions, and creatives from one spreadsheet. Built for agencies and teams managing dozens of ads across multiple accounts, helping you launch faster, stay consistent, and avoid costly manual errors.
Starting April 21, 2026, Google Ads API requires multi-factor authentication (MFA) for users generating new OAuth 2.0 refresh tokens via user authentication workflow. Service account workflows are unaffected. Platforms like Google Ads Editor and BigQuery Data Transfer Service will also require MFA. Users can enable MFA in Google Account security settings; some accounts may have this disabled by administrators.
Meta updates Meta Pixel and Conversions API to simplify ad tracking and boost performance for all businesses. The AI-powered Meta Pixel auto-adds product and business info, cutting technical work and helping smaller advertisers. A one-click Conversions API setup needs no technical skills, reducing costs and setup time. These changes improve data sharing and ad targeting while freeing advertiser resources.
In 2025, Gemini-powered tools improved Google's detection of deceptive ads, blocking over 99% before display. The AI analyzes many signals to identify and stop malicious content, even as scammers use generative AI. Google blocked 8.3 billion ads and suspended 24.9 million accounts. Gemini also cut incorrect advertiser suspensions by 80%, balancing threat removal with support for honest businesses, and sped up user feedback processing fourfold.
Claude Opus 4.7 improves on Opus 4.6 with better software engineering, handling complex coding tasks more independently. It has enhanced vision for higher-resolution images and produces higher-quality professional outputs. The model includes safeguards to block high-risk cybersecurity uses and is available on multiple platforms at the same price as Opus 4.6. Security experts can join a Cyber Verification Program for approved cybersecurity tasks.
You can now edit Instant Forms in Meta Ads Manager, which was not possible before. Previously, you could only duplicate or archive forms. The updated interface allows editing and managing forms at the ad level, saving time and offering more flexibility. This update is appreciated by users.
AI Max, improving targeting and creative capabilities, moves out of beta with 7% more conversions at similar CPA/ROAS. From September, campaigns using Dynamic Search Ads, automatically created assets, and broad match settings will upgrade automatically to AI Max. It offers smarter AI-driven ad relevance, advanced controls, and easier campaign management, marking a shift to scalable AI-powered growth.
Microsoft Advertising will retire its SOAP API by January 31, 2027, fully transitioning to the REST API introduced in 2024. From October 1, 2026, new features will be available only through REST. Existing SOAP integrations remain until deprecation. REST offers a modern, scalable integration with better SDK support and broader language compatibility. Users should begin migrating now and can get support for complex cases.
