Discover the Latest Insights

OpenAI launches Codex AI agent for parallel software engineering tasks in ChatGPT

1 days ago

OpenAI launched Codex, a cloud-based coding agent powered by codex-1, for ChatGPT Pro, Team, and Enterprise users. It handles tasks like writing code and fixing bugs in isolated environments with verifiable outputs. Codex runs securely offline, refuses malicious requests, and supports AGENTS.md files. Early users include OpenAI teams and partners. Codex CLI offers a local tool with a smaller model. It’s rolling out globally with free access initially, then pricing.

Perplexity partners with PayPal to launch AI-powered in-chat shopping for US users

3 days ago

AI Perplexity

Perplexity partners with PayPal to enable agentic commerce on its Pro platform, allowing U.S. users to shop instantly via chat using PayPal or Venmo. This integration supports secure, seamless transactions with features like tokenized wallets and passkey checkouts. The collaboration aims to enhance conversational commerce, leveraging PayPal's global reach and security, challenging traditional shopping tools like Google Shopping.

Microsoft Clarity Launches Bot Traffic Feature to Reveal Real User Behavior

3 days ago

Microsoft Clarity

Microsoft Clarity introduces a Bot Traffic feature to help users identify and quantify non-human traffic skewing website analytics. Bots can inflate sessions, distort user journeys, and cause misleading data, impacting decisions on product and marketing. The new dashboard card shows bot activity percentages and anomalies, enabling marketers, product teams, and developers to get cleaner data and better insights. Available now with no extra setup.

Top-Notch Google Ads Audit Tool

Featured

Effortlessly audit your Google Ads account with Marketing Auditor. Perform 200+ automated checks to uncover optimization opportunities and save over 10 hours per audit. Generate white-label reports in minutes with 50+ pages of actionable insights. Customize your reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides. This tool is the ultimate solution for efficient and impactful Google Ads audits.

BigQuery launches Snowflake transfer scheduling preview and cross-region data transfer GA

3 days ago

BigQuery

BigQuery now allows scheduling automated data transfers from Snowflake using the Data Transfer Service, currently in preview, staging data in the same cloud or Amazon S3 for AWS accounts. It supports cross-region batch loading and exporting data across any regions with simple commands, now generally available. Vector indexes support the TreeAH type with Google's ScaNN algorithm for efficient batch processing of many embeddings, also generally available.

GA4 Measurement Protocol adds geolocation override with user_location and ip_override

3 days ago

Google Analytics

GA4 Measurement Protocol now allows overriding user geographic location using ip_override or user_location attributes. user_location takes precedence and should include details like country_id and region_id at minimum. The user_location object can specify city, region_id, country_id, subcontinent_id, and continent_id with respective codes. This helps provide accurate geographic info for events.

YouTube unveils new ad options and features at 2025 BrandCast event

3 days ago

YouTube

YouTube introduced new ad options at its 2025 BrandCast event for its 20th birthday. Innovations include Cultural Moments Sponsorships for brand integration during key events and a live NFL game experience in Brazil on YouTube without extra fees. The Peak Points product highlights engaging moments in content for brand placement. Additionally, immersive Masthead ads and Shoppable CTV features allow viewers to engage with products directly on their screens.

Google Performance Max Now Offers Device Control at Campaign Level

4 days ago

Google Ads

BIG PMax News! Device Control is now available at the campaign level, adding a long-requested feature: Device targeting in PMax. Users can select Devices in campaign settings, including Computers, Mobile phones, Tablets, and TV screens (for Display and Video campaigns). This enhancement provides more visibility and control. It may be beneficial to exclude TV screens for B2B campaigns or focus on mobile traffic to improve landing page user experience.

Meta Introduces New Creative Insights for Ad Accounts to Optimize Campaigns

4 days ago

Meta Ads

Meta introduced new creative insights for ad accounts, allowing users to view 'Top Creative Themes' in the 'Ads Reporting' > 'Account insights' section. This feature displays themes identified from ads, including the number of active ads and spending for each theme. It helps assess if ad themes align with brand values and allows comparison with industry themes for better optimization. Clicking a theme provides guidance on ad adjustments and relevant examples.

Meta tests Automatic Voiceover Translation for video ads in Spanish

4 days ago

Meta Ads

Meta is testing a feature for video ads that uses AI to automatically translate English voiceovers into Spanish. This experimental feature will start on May 20, 2025, but is currently limited to English voiceovers and Spanish as the only target language. Meta has been slow to expand its AI translations beyond a few languages, so the immediate global impact may be minimal. However, this initiative marks a significant step in ad personalization through AI.