Google's Commerce Media Suite connects retailer insights with YouTube and other platforms to improve advertising across the customer journey. Kroger Precision Marketing partners with Display & Video 360, allowing brands to target Kroger shoppers on YouTube and access SKU-level conversion data. The suite supports commerce audiences from various global retailers, helping brands unify marketing and boost sales online and in-store.
Meta introduced new filters for Facebook and Instagram custom audiences to refine retargeting. Users can now retarget based on engagement frequency ('at least' x times) and time frame ('in the past' x to x days). These filters apply to various interactions like account visits, post engagement, and call-to-action clicks. This update helps create higher-quality, evergreen retargeting segments, especially for large audiences.
Display & Video 360 bulk tools now have support for their API, Structured Data Files, and Bid Manager API in the Google Advertising and Measurement Community Discord server, where the team will engage with users and share updates. The Display & Video 360 API and Structured Data Files documentation has been updated with task guides, concept guides, and better navigation. Feedback can be given via the documentation or Discord server.
Marketing Auditor simplifies your audit process, letting you generate comprehensive, white-label reports in just a few clicks. Save over 10 hours per report while analyzing 200+ data points and delivering 50+ pages of actionable insights. Customize reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides to showcase your expertise.
Google Ads renamed the "Awareness & Consideration" objective to "YouTube reach, views and engagements," which is clearer. Ads can be bought through Auction (Google Ads auction system) or Reservation (fixed CPM for impressions, including YT Select and Mastheads). Reservation is available to a limited number of accounts, offering new advertising opportunities.
Ads DevCast is a bi-weekly podcast by Google's Advertising and Measurement Developer Relations team, hosted by Cory Liseno. It focuses on technical updates and tools for developers using Google Ads, Analytics, and more. The first episode covers agents consuming APIs, Model Context Protocol servers, and the Google Ads API Developer Assistant for faster coding. The show supports a broader ads technical community and invites feedback via survey and Discord.
Google Ads will enforce a uniqueness check for Lookalike user lists starting April 30, 2026, to prevent duplicates in Demand Gen campaigns. A list is duplicate if it matches seed lists, expansion level, and country targeting of an existing one. The API will return DUPLICATE_LOOKALIKE error in v24+ or RESOURCE_ALREADY_EXISTS in earlier versions. Advertisers should reuse audiences and update error handling accordingly.
Universal Commerce Protocol (UCP) introduces new features to improve online shopping, including a Cart option for adding multiple items at once, a Catalog feature for real-time product details, and Identity Linking for consistent loyalty benefits across platforms. Google is simplifying UCP onboarding via Merchant Center and partnering with Commerce Inc, Salesforce, and Stripe to expand agentic commerce on Google surfaces.
OpenAI launched GPT-5.4 mini and nano, faster, smaller models for coding, reasoning, and multimodal tasks. GPT-5.4 mini outperforms GPT-5 mini and nears GPT-5.4's performance, while nano is cheaper for simpler tasks. Designed for low-latency uses like coding assistants and subagents, they balance speed, cost, and capability. GPT-5.4 mini supports text, images, tools, and is in API, Codex, ChatGPT; nano is API-only and cheaper.
Apple Ads replaces Custom Reports with Insights, a tool for analyzing campaign performance by campaign, ad placement, and keyword. It offers a landing page with performance snapshots, predefined customizable reports, and visualization options. Users can create, edit, share, download, and manage reports. It includes troubleshooting tips and limits on time dimensions and data ranges to help optimize ad campaigns effectively.
