Starting March 1, 2026, Google Ads will change budget pacing for campaigns using Ad Scheduling. Monthly spending limits stay at 30.4 times the Average Daily Budget, but systems will try to spend up to this limit regardless of the Ad Schedule. Daily spend won't exceed twice the Average Daily Budget. Campaigns won't run on days they're turned off. Advertisers should adjust budgets if needed due to this change.
Google released Gemini 3.1 Pro, an AI model designed for complex tasks needing advanced reasoning, doubling performance on benchmarks like ARC-AGI-2 compared to Gemini 3. It supports code-based animation, system synthesis, interactive design, and creative coding. Available in preview for developers, enterprises, and consumers on Google platforms, it offers higher limits for Pro and Ultra users to enhance problem-solving and creative workflows.
Google is adding Scenario Planner to its Meridian marketing measurement toolbox, giving marketers and developers tools to improve campaign measurement. Many marketers struggle to link Marketing Mix Model outputs to business decisions. Scenario Planner offers a user-friendly interface for experimenting with budgets and seeing real-time ROI without coding, making measurement insights more accessible and actionable.
Microsoft Clarity introduces AI Citations (beta), offering end-to-end visibility of how content is cited in AI-generated answers and drives AI-referred traffic. It unifies signals from Bing Webmaster Tools and Clarity, showing citation activity, query volume, and page citations. This helps brands understand their influence in AI answers, optimize content, and monitor AI visibility trends. Access is by invitation.
Run a Meta Ads audit with 100+ data points using a structured, automated checklist. Review campaigns, ad sets, ads, creatives, targeting, budgets, and delivery settings to spot hidden issues and missed optimizations. Built for agencies and teams managing multiple accounts who want consistent audits, faster reviews, and clear, actionable insights—without manual digging.
Facebook Graph API v25 adds Page Viewer Metric replacing legacy reach by June 2026, requiring migration. Webhooks mTLS certificates change to Meta CA by March 31, 2026, needing trust store updates. Ads Insights Async API adds error details. Metadata=1 parameter deprecated. Legacy reach and viewer metrics retire by June 2026, replaced by Media Views. Marketing API phases out ASC and AAC campaigns by Sept 2026. Graph API v19 and v20 deprecated in 2026.
Snapchat introduces Creator Subscriptions to boost fan engagement and creator revenue, starting with a US alpha test on February 23 and expanding to Canada, the UK, and France. Subscribers get exclusive content, priority replies, and ad-free Stories. Creators set monthly prices, gaining recurring income and direct fan interaction. This adds to Snapchat's monetization tools, supporting sustainable creator businesses.
Google's Search Console now offers an AI-powered configuration feature in its Performance report, letting users describe their analysis in natural language. It applies filters, sets comparisons, and selects metrics like Clicks and Impressions, simplifying data analysis. It supports only Search results reports, may misinterpret requests, so users should verify filters. It cannot sort or export data and is rolling out gradually.
Claude Sonnet 4.6 is an upgraded AI model with improved coding, reasoning, computer use, and design skills, featuring a 1M token context window. It outperforms its predecessor and rivals Opus 4.5 in user preference and task execution. Sonnet 4.6 excels in complex computer tasks, long-context reasoning, and safety, showing strong resistance to prompt injection attacks. It is now the default model for Free and Pro plans, keeping previous pricing.
The Data Manager API v1.5 introduces full user list lifecycle management with create, retrieve, update, and delete functions via UserListService. PartnerLinkService enables secure connections between advertiser and data partner accounts. Expanded audience ingestion now supports User IDs for Customer Match in Google Ads, with improved status reporting for diagnostics. Guides are available for upgrading workflows and managing partner links.