Microsoft Advertising ecommerce customers can now update their Merchant Center store name and domain directly from Merchant Center. Store name changes need editorial review and ads run with the current name during review. Domain changes require ownership verification, with ads running on the old domain until verified. Product URLs must match the new domain after approval. Store names and domains can be reused if approved and verified.
Upload all Meta ad types in bulk directly from Google Sheets, single image, video, carousel, and flexible ads. Control placements, multiple headlines, primary texts, descriptions, and creatives from one spreadsheet. Built for agencies and teams managing dozens of ads across multiple accounts, helping you launch faster, stay consistent, and avoid costly manual errors.
Instagram is testing Instagram Plus, a new premium subscription similar to Snapchat+. It offers perks like creating multiple story audiences, story rewatch insights, extended story expiration, super hearts for stories, and spotlighting stories. The service is being tested in the Philippines for about $1.05 USD per month and in Mexico for around $2 USD. Confirmation from Instagram is pending.
The Ad Manager API now offers a read-only OAuth scope allowing developers to access user data without write permissions. This scope is exclusive to the Ad Manager API and not supported by the legacy SOAP API. It enhances security for read-only integrations like reporting tools. Existing apps need no changes, but migrating to this scope is recommended if write access isn't needed. Usual access controls still apply.
The BatchJobService in Google Ads API has increased request size limits for AddBatchJobOperations from about 10.48 MB to 41.94 MB, allowing more large assets like images to be uploaded in fewer requests. Single mutate operations remain capped at 10.48 MB. This change simplifies workflows and may improve throughput, though operation count limits still apply. Support is available via forums and Discord.
Gemini 3.1 Flash Live is Google's latest voice model offering improved precision, lower latency, and more natural, fluid interactions. It enhances real-time dialogue with better reasoning, task execution, and tonal understanding, making it reliable for developers and enterprises. Available across Google products, it supports multilingual, real-time conversations and includes a watermark to detect AI-generated audio, aiming to prevent misinformation.
Starting April 2026, Google Ads API will improve Offline Conversion Import with infrastructure updates causing minor attribution changes but no breaking changes. Updates include better attribution reducing expired event errors and flexible import requests easing conversions across accounts, lowering authorization errors and possibly increasing attribution.
WhatsApp introduces features to simplify storage and account management. Users can delete large files within chats without losing history and clear only media files. Chat transfer now supports iOS to Android. iOS users can log into two accounts simultaneously. Stickers are suggested as you type emojis. Meta AI enables photo touch-ups in chats, and AI Writing Help drafts responses while keeping chats private. Features will roll out soon.
The 'WhatsApp Status' ad placement is expanding to more Meta ad accounts. It activates automatically in 'Traffic' campaigns optimized for link clicks, daily reach, or impressions when using 'Advantage + placements'. Meta added an option to include WhatsApp users with unknown age, potentially increasing reach. Fullscreen vertical (9:16) images or videos are recommended. Without a linked WhatsApp profile, ads may use your Facebook page.
The Google Ads API v23.2 release requires upgrading client libraries and code. New features include the VideoEnhancement resource for video ad info, AppTopCombinationView for top asset combinations in App campaigns, and the ability to disable hotel feeds in Demand Gen campaigns. New metrics and enhancements to ContentCreatorInsightsService and ReachPlanService are added. Live walkthroughs and resources are available for support.
