Discover the Latest Insights

Google Introduces Automated Data Insights Feature for BigQuery with Gemini Integration

11 hours ago

Google launched an automated data insights feature for BigQuery with Gemini integration that creates natural language questions and SQL queries from metadata, helping analysts explore datasets efficiently. It reveals patterns, checks data quality, and aids analysis without starting from scratch. A Preview feature auto-generates table and column descriptions to improve documentation and discoverability.

Google Revamps URL Structure Documentation for Better Search Performance

12 hours ago

SEO

Google updated its URL guidelines to improve crawling, stressing IETF STD 66 compliance and proper encoding. It advises against URL fragments for content changes and favors descriptive, human-readable URLs with audience language and UTF-8 encoding. Hyphens separate words, and URLs are case sensitive. Multi-regional sites should use country domains or subdirectories. Issues like filtering, session IDs, and dynamic calendars need robots.txt and crawl fixes.

Google rolls out Website-reported Autofeeds to simplify local inventory updates

12 hours ago

Google Merchant Center

Google's Website-reported Autofeeds automates local inventory updates in Merchant Center using a Google Tag Manager tag. When customers check product availability, the tag sends real-time data like product ID, availability, price, and store codes to Google, updating listings automatically. This removes manual uploads and shows accurate stock info to nearby customers, encouraging store visits. Implementation requires product pages with in-store availability and Tag Manager setup.

Marketing Workflow Templates

Featured

Markifact offers ready-to-use marketing workflow templates to save time and automate digital marketing tasks. It is a no-code platform that enables users to create AI-powered workflows for automating decisions and actions across various marketing channels. Scale your marketing with agentic workflows, start using Markifact now for free!

Microsoft Clarity launches Flutter SDK for enhanced mobile app analytics and insights

1 days ago

Microsoft Clarity

Microsoft Clarity has launched the Clarity Flutter SDK, bringing behavioral analytics, session replays, and conversion insights to Flutter apps. Flutter's growing popularity makes this tool essential for understanding user behavior across iOS and Android. The SDK offers session replays, heatmaps, and efficient performance with minimal impact. It helps debug UX issues, optimize flows, and improve engagement, with positive feedback from early users.

YouTube launches Open Call to connect brands with creators at scale

1 days ago

YouTube

YouTube introduced open call, a feature in YouTube BrandConnect that helps brands hire multiple creators at once. Brands post a creative brief, creators submit video content, and brands review and approve submissions. Approved videos can be promoted as partnership ads with measurable results. Open call allows creators of all sizes to connect with brands and is currently available to select advertisers, with more details coming soon.

Meta Launches AI Tools Enhancing Video Ads and Brand Personalization at Cannes

1 days ago

Meta Ads

Meta unveils generative AI tools at Cannes Lions 2025 to boost ad performance and business growth. Features include Advantage+ branding tools for consistent, personalized creatives, advanced video generation turning images into dynamic videos, and Business AI for interactive customer support in ads. New creative stickers and virtual try-on enhance engagement. These innovations aim to improve creative efficiency and customer experiences.

Facebook Makes All Videos Reels to Simplify Sharing and Creation

1 days ago

Facebook

Facebook is simplifying video sharing by transitioning all video uploads to reels format, removing the need to choose between video or reel uploads. The creation process will be streamlined with more creative tools, but audience controls remain unchanged, allowing users to select who sees their reels. The Video tab is renamed to Reels tab, and existing videos stay on profiles. This change will roll out globally over months.

Meta Updates Value Optimization Requirements for Custom Events and Non-Purchase Events

1 days ago

Meta Ads

Meta updated its value optimization requirements to include custom and non-purchase standard events. Advertisers must generate at least 30 attributed optimized click-through or view-through conversion events with five distinct values for purchase events, and 100 for non-purchase events within 14 days. The focus is on passing distinct values for optimization benefits. While this expansion is important, the high thresholds may limit practical application.

Google Rolls Out Target CPC Bidding Strategy for Demand Gen Campaigns

2 days ago

Google Ads

Target CPC bidding is launching for Google Demand Gen campaigns, allowing average CPC targets at the ad group level for different audiences. Google adjusts bids using historical data and auction signals to meet the target CPC, though some clicks may cost more or less due to external factors. This strategy suits well-defined audiences like remarketing but may risk low-quality traffic if used broadly, as it focuses on click volume rather than quality.