Discover the Latest Insights

Meta Business Suite now supports adding Threads accounts for global ads

18 hours ago

Meta is rolling out Threads ads globally, so add your Threads account to your Meta Business Suite. To do this, go to 'Business Settings' in Meta Business Suite, then 'Threads accounts' under 'Accounts.' You must have an Instagram account with the same username linked first. If your Facebook or Instagram is missing, log in with your Instagram to find or merge business suites. Ensure your business owns all accounts, not third parties.

Amazon Launches Beta for Auto Optimizing ROAS in Sponsored Product Ads

1 days ago

Amazon Ads

Amazon introduced a beta option in rule-based bidding for Sponsored Products called "Automatically optimizing ROAS within the campaign budget." It likely lets Amazon adjust bids throughout the day to maximize ROAS while spending the full daily budget, without a set ROAS target or floor. The user is skeptical about Amazon controlling both bidding and spending and plans to test and report on its performance.

Google Ads Shared Library adds default opt-in for using Google-owned images

2 days ago

Google Ads

Google Ads Shared Library's Location Manager now has a default opt-in allowing Google to use its own images in your ad campaigns without prior consent. This change, spotted by Conor Crummey, may be seen as sneaky since users weren't given an opt-out chance and images might not always align with business needs or brand safety. However, it can be useful for businesses lacking media or wanting to try Google AI. Awareness of this update is important.

Trending ️‍🔥

Google Chrome launches Gemini side panel and agentic browsing features

5 days ago

Gemini

Google Chrome introduces Gemini 3 AI features with a side panel for multitasking, Nano Banana for image editing, and integration with Google apps like Gmail and Calendar. Personal Intelligence offers personalized help. Auto browse automates complex tasks like travel planning for AI Pro users. Chrome supports Universal Commerce Protocol for seamless AI actions, ensuring strong security and user control.

Google Ads, Run by an AI Agent

Featured

Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

Google Ads launches Channel-Level Reporting for Performance Max campaigns

5 days ago

Google Ads

Google Ads API v23 introduces channel-level reporting for Performance Max campaigns, showing detailed ad performance across channels like Search, YouTube, and Display at campaign, asset group, and asset levels. This replaces the previous MIXED value with specific channel data, enabling better optimization. Channel data is available from June 1, 2025, and asset group reporting is only via the API.

Google Ads API v23 Released with New Features and Faster Updates

6 days ago

Google Ads

Google Ads API v23, the first 2026 release, introduces faster updates. Features include ad network breakdown for Performance Max, detailed invoice info, new campaign start/end time fields, store location data in PerStoreView, LIFE_EVENT_USER_INTEREST dimension, conversion rate suggestions for Demand Gen, AI-based audience definition, and new ShoppingPerformanceView metrics. Updated client libraries and a January 29 Discord event are available.

Google Rolls Out Gemini 3 Model for AI Overviews in Search Globally

6 days ago

SEO AI Overviews

Google now uses the Gemini 3 model globally for AI Overviews in Search, improving responses for complex questions on the results page. Users can easily continue conversations with AI Mode for follow-ups, creating a smooth experience that offers quick answers and deeper exploration. This update aims to make searching more natural and helpful, especially on mobile devices worldwide.

OpenAI plans to charge $60 per 1,000 views for ChatGPT ads triple Meta's rate

7 days ago

OpenAI Display Ads

OpenAI plans to charge about $60 per 1,000 views for ads on ChatGPT, which is three times higher than Meta's rates. Advertisers will initially receive only basic data like total views and clicks, without detailed user actions. OpenAI assures it will not sell user data or compromise conversation privacy. Ads will appear soon on free and lower-tier plans, excluding users under 18 and sensitive topics.

Meta Ads Launches Ad Sequencing for Awareness and Engagement Campaigns

7 days ago

Meta Ads

Meta Ads introduced ad sequencing for 'Awareness' and 'Engagement' campaigns, previously available only for 'reservation' campaigns with large audiences. To set up, create a campaign with the right objective, set performance goals, control frequency, add ads, configure a lifetime budget, then enable and arrange ad sequencing at the ad set level. This allows ads to show in a specific order, enhancing storytelling and brand interest.