Google Analytics now offers a dedicated AI Assistant channel to track traffic from AI chatbots like ChatGPT, Gemini, and Claude. Traffic from these sources is labeled with a new "ai-assistant" medium, grouped under the AI Assistant channel, and tagged with the "(ai-assistant)" campaign name. This helps businesses monitor generative AI's impact by comparing AI-driven traffic to traditional channels.
Meta Ads MCP servers link AI clients to Meta Marketing API for reporting and campaign tasks. Markifact suits agencies needing execution, multi-account support, and approvals. Official Meta MCP offers first-party Meta-only access with limited write actions. Open-source MCPs give developer control but need upkeep. Supermetrics and Windsor.ai focus on reporting; Windsor.ai is read-only for safety. Choose based on write needs, account scale, and integrations.
Meta has launched the AI Developer Assistant for WhatsApp Business developers and tech providers to simplify onboarding. This AI tool offers contextual guidance, troubleshooting, and answers based on official documentation, helping with app configuration, business verification, and app review. It is integrated into onboarding flows and is being rolled out to all developers by mid-June to speed up setup and launch.
Instants lets you share real-time photos with Close Friends or mutual followers that disappear after viewing or 24 hours. Photos can't be edited before sharing. Capture photos via Instagram or the Instants app, which syncs with Instagram. Features include a private archive, story recaps, no screenshots, undo sent instants, and snooze notifications. Instagram safety and teen protections apply. Available globally on Instagram and as an app in select countries.
Run an automated Google Ads audit directly from Google Sheets with 40+ built-in checks. Review campaigns, ad groups, keywords, ads, and account settings to catch missed best practices and optimization gaps. Ideal for agencies and in-house teams to standardize audits, save hours of manual work, and turn findings into clear, actionable recommendations.
The Google Ads API v24.1 release requires upgrading client libraries and code. New features include mobile device platform segmentation for better traffic analysis, support for classic images in DemandGen campaigns, passkey authorization for sensitive actions, and enhanced experiment types for detailed performance comparison. A new data retention policy starts June 2026, limiting granular data to 37 months. Resources and support are available.
Incognito Chat with Meta AI on WhatsApp and the Meta AI app offers fully private conversations using WhatsApp's Private Processing technology. Unlike other incognito modes, Meta cannot access or save your messages, which disappear by default. This feature creates temporary, secure chats invisible to anyone else. Meta plans to add Sidechat for private AI help within WhatsApp chats soon. The rollout is ongoing.
Google Ads will auto-link YouTube channels to Google Ads accounts after June 10, 2026, unless users act. Linking unlocks organic video metrics in Google Ads, allows building audience segments from past viewers, and lets users count engagement actions like subscriptions as conversions. Users can link accounts now or opt out before the deadline via a notification link.
Google will stop showing FAQ rich results and drop support for FAQPage schema by May 7, 2026. This ends a three-year phase-out of FAQ rich results, which previously helped content stand out in search. The FAQ search appearance, rich result report, and Rich results test support will end in June 2026, and Search Console API support will be removed by August 2026.
Merchant Center for Agencies is now rolling out globally, providing agencies a dashboard to oversee client accounts, onboarding, and alerts. It offers portfolio-wide diagnostics to identify and prioritize issues by client, country, or marketing method. Agencies can monitor store quality, inventory, and promotions, and analyze product performance to find ad opportunities and boost campaigns with custom labels.
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