Google's Search Console now offers an AI-powered configuration feature in its Performance report, letting users describe their analysis in natural language. It applies filters, sets comparisons, and selects metrics like Clicks and Impressions, simplifying data analysis. It supports only Search results reports, may misinterpret requests, so users should verify filters. It cannot sort or export data and is rolling out gradually.
Run an automated Google Ads audit directly from Google Sheets with 40+ built-in checks. Review campaigns, ad groups, keywords, ads, and account settings to catch missed best practices and optimization gaps. Ideal for agencies and in-house teams to standardize audits, save hours of manual work, and turn findings into clear, actionable recommendations.
Claude Sonnet 4.6 is an upgraded AI model with improved coding, reasoning, computer use, and design skills, featuring a 1M token context window. It outperforms its predecessor and rivals Opus 4.5 in user preference and task execution. Sonnet 4.6 excels in complex computer tasks, long-context reasoning, and safety, showing strong resistance to prompt injection attacks. It is now the default model for Free and Pro plans, keeping previous pricing.
The Data Manager API v1.5 introduces full user list lifecycle management with create, retrieve, update, and delete functions via UserListService. PartnerLinkService enables secure connections between advertiser and data partner accounts. Expanded audience ingestion now supports User IDs for Customer Match in Google Ads, with improved status reporting for diagnostics. Guides are available for upgrading workflows and managing partner links.
Starting March 2026, Google will change Lookalike segments in Demand Gen campaigns from strict similarity-based targeting to an AI-driven suggestion model that can expand beyond the selected list to optimize conversions. Advertisers can still request legacy Lookalike targeting. This change aims to improve performance by allowing more automation, similar to Meta's AI targeting approach, though it may reduce control.
Facebook is phasing out ASC and AAC campaigns in Marketing API starting V25.0 (Feb 18, 2025), with creation and updates disabled, extending to all MAPI versions after 90 days. By V26.0 (Sep 2026), remaining ASC and AAC campaigns will be paused. ECBC campaigns remain editable until V26.0 but must be duplicated or migrated before then. New campaigns get new IDs. Developers should review updated docs for details.
Google AdSense will add three new triggers for vignette ads from February 9, 2026, to increase revenue without disrupting users. Ads will show when users reach the end of an article and scroll back or wait, after 30 seconds of inactivity followed by interaction, and when navigating backward using the back button. These triggers activate automatically after a one-month review unless opted out, with frequency caps maintained.
Google Chrome introduces WebMCP, a new standard to enable faster, more reliable AI interactions on websites by exposing structured tools. It offers two APIs: Declarative for standard HTML actions and Imperative for complex JavaScript tasks. WebMCP enhances agent workflows in areas like customer support, ecommerce, and travel by allowing precise, automated actions. An early preview program is available for prototyping.
Dear Algo on Threads lets users customize their feed by requesting more or less content on topics. Typing "Dear Algo" with preferences in a public post adjusts the feed for three days to show relevant content. Users can also repost others' requests. This AI feature personalizes Threads and is available in the US, New Zealand, Australia, and the UK, with plans to expand.
Google envisions 2026 commercial experiences as fluid, assistive, and personal, removing the trade-off between speed and certainty in shopping. YouTube creators will connect brands and consumers using AI. Search ads will evolve with AI Mode, offering new formats and Direct Offers. Agentic commerce will grow with protocols like AP2 and UCP for seamless, secure transactions. Gemini 3 will enhance ad creativity and performance, with trust and privacy central.
