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Apple ends CPA cap for search ads shifting to Maximize Conversions automation

17 hours ago

Apple is removing the CPA cap in search campaigns, requiring advertisers to use the Maximize Conversions strategy with target CPA instead. This change limits control, allowing only negative keywords as a control option. The target CPA optimizes bids rather than setting a strict spending limit per install. This shift reflects a broader trend toward full automation by major platforms, reducing advertiser freedom.

Google Ads integrates VEO 3 for free AI image and video creation in Asset Studio

17 hours ago

Google Ads

VEO 3 will be integrated for free into Google Ads Asset Studio, making it a complete AI power tool. Users will have access to Nano Banana Pro and VEO 3 AI image and video creation tools together, with unlimited credits for video generation for now. This update is highly anticipated and significantly enhances Google Ads Asset Studio's capabilities.

Google Ads API Developer Assistant v2.0 Transforms Into Proactive Automation Partner

3 days ago

Google Ads

Google Ads API Developer Assistant v2.0 upgrades from code generation to proactive troubleshooting and automation. It features one-command setup and updates, unified directories, a conversion troubleshooting suite, API v23 support, session hooks for automation, enhanced GAQL validation, and experimental Skills for complex tasks. This update improves reliability and speeds up API integration for developers.

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Google launches Nano Banana 2 combining AI image generation tools in one app

3 days ago

Gemini

Google launches Nano Banana 2, a new image generation model combining advanced world knowledge, high visual quality, and fast speed. It offers precise text rendering, subject consistency for up to five characters, and production-ready specs up to 4K resolution. Nano Banana 2 integrates real-time web data for accuracy and is available across Google products including Gemini app, Search, AI Studio, Google Cloud, Flow, and Google Ads.

Top-Notch Google Ads Audit Tool

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Effortlessly audit your Google Ads account with Marketing Auditor. Perform 200+ automated checks to uncover optimization opportunities and save over 10 hours per audit. Generate white-label reports in minutes with 50+ pages of actionable insights. Customize your reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides. This tool is the ultimate solution for efficient and impactful Google Ads audits.

Google announces v23.1 release of Google Ads API with new features

4 days ago

Google Ads

The Google Ads API v23.1 release requires upgrading client libraries to access new features. It adds support for the EU Political Ads Regulation with new campaign and customer fields, introduces YouTubeVideoUploadService for video management, supports text guidelines for campaigns, and adds metrics for unique users seeing ads multiple times. It also tracks YouTube follow-on views. Resources and live events are available for learning more.

Circle to Search lets users identify multiple items in one image with Gemini 3 AI

4 days ago

AI Gemini

Circle to Search lets users explore multiple items in one image, identifying each object and providing detailed info. It supports fashion searches by recognizing entire outfits for shopping or style inspiration. Users on Samsung Galaxy S26 and Pixel 10 can virtually try on clothes from Circle to Search. Powered by Gemini 3 AI, it analyzes and searches multiple items simultaneously, improving discovery and shopping.

Google Ads Support Form Now Requires Authorization for Account Changes

5 days ago

Google Ads

Google Ads support now requires users to authorize a specialist to access and make changes to their accounts when submitting a support form. This means users allow Google Ads experts to troubleshoot but bear all risks, including no guarantees on performance or results. Users must understand the implications before consenting, as they remain responsible for their account spend and outcomes.

Meta changes CTA buttons on posts to show only in ads not on original posts

5 days ago

Meta Ads

Meta changed how CTA buttons appear on existing posts. Previously, adding a CTA in Ads Manager updated the original post, showing the button on the Page too. Now, the CTA only appears in the ad, not on the original post. This allows advertisers to tailor CTAs to campaign goals, align messaging with funnel stages, and test multiple CTAs without changing the organic post.

Microsoft blocks AI recommendation poisoning attacks targeting Copilot assistant

5 days ago

AI Copilot

Microsoft researchers found AI Recommendation Poisoning, where companies embed hidden instructions in AI prompts to bias assistants toward their products. This memory poisoning makes AI remember certain sources as trusted, affecting recommendations in health, finance, and more. Microsoft deployed mitigations in Copilot, including prompt filtering and memory controls. Users should be cautious with AI links and check stored memories to avoid manipulation.