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Google Introduces Ad Inspector for Mobile App Debugging

Google Introduces Ad Inspector for Mobile App Debugging

Ad inspector is an in-app overlay that enables authorized devices to analyze Google Mobile Ads SDK test ad requests in real-time within mobile apps. It requires no coding to enable and helps test ad sources before user release. A 7-part video series on the Google AdMob YouTube channel provides tutorials on launching ad inspector, debugging requests, and viewing mediation and bidding details. Documentation is available for further learning.

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Performance Max to Require Brand Guidelines for New Campaigns Starting January 2025

Performance Max to Require Brand Guidelines for New Campaigns Starting January 2025

3 days ago

Starting January 20, 2025, new Performance Max (PMax) campaigns will require brand guidelines, linking business name and logo at the campaign level. This feature controls brand representation in automated assets. API users will link assets using the CampaignAsset resource instead of AssetGroupAsset, impacting integrations. Currently, brand guidelines-enabled campaigns cannot be created via the API, but future updates will allow full management.

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DV360 API Expands Exchange Support and Increases List Request Capacity

DV360 API Expands Exchange Support and Increases List Request Capacity

18 days ago

Today, we’re announcing the December 2024 update to the Display & Video 360 API. This update includes support for additional exchanges and an increased maximum page size of 5000 for firstAndThirdAudiencePartyAudiences.list requests. To optimize quota usage, manually set the pageSize parameter of list requests to the maximum value. More details can be found in the API release notes. Update your client library to the latest version to use these features.

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The Ultimate Google Analytics Audit Tool

The Ultimate Google Analytics Audit Tool

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Get the most out of your Google Analytics data with Marketing Auditor – a powerful tool that helps you uncover and fix errors in minutes. Generate white-label reports packed with actionable insights and a customized action plan to optimize your analytics setup effortlessly. Customize reports with professional themes or your branding, and export them in editable formats like PowerPoint or Google Slides.

Google Ads API Now Supports Service Account Access Trending ️‍🔥

Google Ads API Now Supports Service Account Access

24 days ago

Google Ads has introduced a feature allowing administrators to grant access to a service account. This enables the use of service account credentials for API calls to the Google Ads account and related accounts. The update simplifies the authentication process by eliminating the need for refresh tokens, OAuth consent screens, and domain-wide impersonation. For assistance, visit the Google Ads API support page.

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Google Ad Manager API v202411 Released

Google Ad Manager API v202411 Released

1 months ago

Google Ad Manager API v202411 is now available as of November 21, 2024. This update introduces support for INVENTORY_FORMAT reporting dimensions and removes GOOGLE as a GrpProvider. The EndDateTime field in the PublisherQueryLanguageService Line_Item table has been renamed to ServingEndTime to differentiate it from the LineItem.endDateTime field. For more details, refer to the release notes or contact the Ad Manager API forum.

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Bid Manager API Now Includes Lower Confidence Reach Data

Bid Manager API Now Includes Lower Confidence Reach Data

1 months ago

Starting today, the Bid Manager API allows you to include previously omitted data with lower statistical significance in your reports by using the new filter, FILTER_UNIQUE_REACH_SAMPLE_SIZE_ID, set to "0". This affects reach metrics with specific prefixes. From February 4, 2025, Display & Video 360 will include this data by default. To maintain high-confidence data, update your integration to filter to "1". For more details, refer to the release notes.

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Google Ads API Announces Tentative 2025 Release and Sunset Schedule

Google Ads API Announces Tentative 2025 Release and Sunset Schedule

1 months ago

Google has announced the tentative 2025 release and sunset schedule for upcoming versions of the Google Ads API to help with planning. The dates are estimates and may change. Major versions V19, V20, and V21 are planned for release in February/March, June/July, and October/November 2025, respectively. Minor versions V19_1 and V20_1 are set for April/May and August/September 2025. All versions have projected sunsets in 2026.

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DV360 Structured Data Files v8 Now Available

DV360 Structured Data Files v8 Now Available

1 months ago

Structured Data Files (SDF) v8 is now available. Users can upload and download SDFs in the Display & Video 360 UI and API. SDF v8 supports Demand Gen Line Item, Ad Group, Ad resources, and the companion banner field for YouTube and Demand Gen Ads. Full details on changes and migration instructions are in the release notes and migration guides. For assistance, refer to the support guide or contact us.

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Google Ads Scripts to Implement Consent Unbundling in 2025

Google Ads Scripts to Implement Consent Unbundling in 2025

1 months ago

Starting in January 2025, Google Ads scripts will enable consent unbundling, a new OAuth feature allowing customization of specific scopes for authorization instead of the current all-or-nothing approach. This feature will be implemented across all Google OAuth applications. Existing scripts will continue to work without user action unless changes requiring reauthorization are made. For questions, users can visit the Google Ads scripts forum.

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