The Data Manager API v1.5 introduces full user list lifecycle management with create, retrieve, update, and delete functions via UserListService. PartnerLinkService enables secure connections between advertiser and data partner accounts. Expanded audience ingestion now supports User IDs for Customer Match in Google Ads, with improved status reporting for diagnostics. Guides are available for upgrading workflows and managing partner links.
Interest in Google Ads API access has increased, causing delays in developer token reviews. Additional reviewers are addressing the backlog. Use Explorer Access if it meets your needs; upgrade to Basic Access if you exceed quotas or need more features. To support your application, list managed accounts under your Manager account, complete advertiser verification, update OAuth App verification, and provide clear use case details.
Version 13.0.0 of the Google Mobile Ads SDK for iOS is now available, requiring a minimum iOS 13 deployment target. It introduces the Large Adaptive Anchor API for better banner ad sizes, replacing older adaptive banner APIs. The update enhances Swift 6 concurrency support and enforces stricter type safety for neighboringContentURLStrings. Versions 11.x.x are deprecated, and 10.x.x will sunset by June 2026. Developers are encouraged to upgrade promptly.
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Google Ads API v23 introduces channel-level reporting for Performance Max campaigns, showing detailed ad performance across channels like Search, YouTube, and Display at campaign, asset group, and asset levels. This replaces the previous MIXED value with specific channel data, enabling better optimization. Channel data is available from June 1, 2025, and asset group reporting is only via the API.
Google Ads API v23, the first 2026 release, introduces faster updates. Features include ad network breakdown for Performance Max, detailed invoice info, new campaign start/end time fields, store location data in PerStoreView, LIFE_EVENT_USER_INTEREST dimension, conversion rate suggestions for Demand Gen, AI-based audience definition, and new ShoppingPerformanceView metrics. Updated client libraries and a January 29 Discord event are available.
Campaign Manager 360 API v4 will be sunset on February 26, 2026. Starting on this date, all v4 API requests will fail. Users are urged to migrate to v5 to avoid service interruptions. The migration guide and release notes provide upgrade details. Contact Campaign Manager 360 API support for questions.
Campaign and Insertion Order targeting in the Display & Video 360 API and Structured Data Files will be discontinued on February 23, 2026, aligning with its removal from the Display & Video 360 UI. After this date, API requests related to these targeting options will return 404 errors, and targeting columns in related files will be empty or cause upload failures if populated. Documentation and support are available for these changes.
Starting February 2, 2026, the Google Ads API will no longer accept new adopters of session attributes or IP address data for conversion imports. Developers should transition to the Data Manager API, which supports these features. Existing users can continue using the Google Ads API until they migrate. An error may occur if session attributes or IP addresses are included in requests, requiring developers to update their code.
Google Ads API v19 will sunset on February 11, 2026, causing all v19 API requests to fail. Users must migrate to a newer version before this date to maintain access. Resources for migration include upgrading to the latest version and checking release notes. Recent method calls can be viewed in the Google Cloud Console under APIs & Services. For help, users can contact googleadsapi-support@google.com.
