Structured Data Files v9.1 is now available for all users to upload and download in the Display & Video 360 UI. It introduces changes for Insertion Order, Line Item, and Ad Group resources, including new targeting configurations, a Combined Audience Targeting column, and a required Io Objective column. SDF v7 will sunset on November 4, 2025, while v7.1, v8, and v8.1 will sunset on March 3, 2026. Users should refer to the migration guide for updates.
Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.
Google Ads API will move to monthly releases in 2026, except during the holiday season. Major releases increase to 4 per year, with minor releases adding small non-breaking features. Each major release will be supported for one year. The 2026 schedule includes major releases in January, April, July, and October, with minor releases in between. Older versions will sunset throughout 2026. Support is available via release notes and a community Discord.
Google will stop serving political ads in the EU by October 2025, prompting updates to the Campaign Manager 360 API v4 and the launch of v5. The v5 release begins the deprecation of v4, which will sunset on February 26, 2026. Self-declaration for EU political ads will be required at both campaign and advertiser levels. Users need to update their API calls and check release notes for changes. Updated client libraries are now available.
Google will halt political advertising in the EU starting September 8, 2025, due to new regulations. The Display & Video 360 API and Structured Data Files will require advertisers to declare if their line items will serve EU political ads. New line items must include this declaration. Furthermore, Structured Data Files will move to version 9, which adds a column for this declaration. Users should migrate to v9 before older versions are phased out in March 2026.
Ad campaign performance relies on rich conversion data. More signals enhance machine learning models, improving predictions and increasing conversions. Upgrading the conversion import pipeline is essential, including user-provided data and capturing session attributes. Implementing privacy-safe parameters like gbraid and wbraid is recommended. Advertisers must ensure compliance with data sharing and set consent fields for all conversions.
The Google Ads API documentation has been improved to enhance the developer experience. Key updates include easier discovery of campaign types, a unified location for reporting and reference documentation, a toggle feature for switching between gRPC and REST, and reorganized guides for better navigation. These changes aim to streamline workflows and reduce the need to jump between pages. User feedback is encouraged to refine the documentation further.
Google will stop serving political ads in the EU starting October 2025. From September 3, 2025, the Google Ads API and scripts will enforce rules requiring campaigns to declare if they contain EU political ads. New campaigns must set the contains_eu_political_advertising field, or API calls will fail. Existing campaigns must declare this field before changing targeting. Ads for campaigns declaring EU political ads will cease serving on September 22, 2025.
Google Ads API v21 has been released, requiring client library upgrades to access new features. Key updates include a field for declaring EU political advertising in campaigns, a new search term view for Performance Max campaigns, and automatic brand guidelines for new campaigns. The AI Max feature can now be enabled for Search campaigns to enhance targeting and ad generation. Additional resources include release notes and upgrade guides.
Google Ads API now offers three new features for Performance Max campaigns: device targeting to specify ad platforms, negative keyword lists to exclude irrelevant searches, and age range exclusions for more precise audience control. These updates enhance targeting and optimization, available immediately across all supported API versions, with detailed implementation guides provided for developers and advertisers.
