Google For Developers | Swipe Insight

Google Introduces Consent Unbundling for OAuth in Ads APIs Starting May 2025

1 days ago

Starting May 1, 2025, Google Cloud will implement consent unbundling for OAuth user authentication in projects created before 2019. Applications using Ads-related APIs must update to handle this change. Users will choose specific OAuth scopes instead of granting all permissions. Existing refresh tokens and single scope applications are unaffected. Developers should ensure their applications can handle partial consent and test the feature.

DV360 Announces Major API and Data Structure Updates for Spring 2025

2 days ago

Display & Video 360

The Display & Video 360 API and Structured Data Files will undergo changes to improve functionality. Frequency caps over 30 days will be deprecated on February 28, 2025. On March 6, 2025, optimized targeting for fixed bidding line items will be removed. From April 1, 2025, line items must assign floodlight activities for custom bidding algorithms. Bid multipliers will be deprecated on May 1, 2025. Review these changes to understand their impact.

Display & Video 360 API v4 Now in Public Beta with New Features Released

8 days ago

Display & Video 360

Display & Video 360 API v4 is now in public beta, with updates to v3. New features in v4 include the ability to delete LocationList resources, a required optimizationObjective field in InsertionOrder resources, and the renaming of FirstAndThirdPartyAudience to FirstPartyAndPartnerAudience. Updates for both v3 and v4 include support for asset-based creatives, Integral Ad Science quality sync segments, and new GeoRegionType values. Migration from v3 to v4 is advised.

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Google Ads updates Customer Match lists with new 540-day membership limit

9 days ago

Google Ads

Beginning April 7, 2025, Google Ads will implement a maximum membership duration of 540 days for Customer Match lists. Existing lists without expiration or longer durations will be updated to this limit. Users need to regularly refresh their lists to prevent size reduction and campaign pauses. Google Ads API users should set the membership_life_span field to 540 or less. Automatic migrations will occur for lists that exceed this limit.

Automate Your Marketing Audits - Say Goodbye to Manual Checklists

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Marketing Auditor is a comprehensive, automated tool designed to revolutionize the process of auditing digital marketing campaigns. It supports platforms like Google Ads and Google Analytics, performing 200+ automated checks to uncover growth opportunities and deliver actionable insights. Users can generate professional, white-labeled reports customized to their branding and preferred formats like Google Slides and PowerPoint.

Google Mobile Ads SDK Version 12.0.0 Now Available for Upgrade

12 days ago

Google AdMob

Version 12.0.0 of the Google Mobile Ads SDK is now available, and upgrading is recommended for new features and performance improvements. The update includes changes to Swift APIs, removing the GAD prefix and renaming GAM to AdManager and GADM to Mediation. Swift 6 concurrency support is being introduced, and the minimum Xcode version is now 16.0. Version 10.x.x is deprecated and will sunset in Q2 2026, while versions 9.x.x will sunset on June 30, 2025.

Google Launches Ads API Research Group for Developer Feedback

23 days ago

Google Ads

The Google Ads API Research Group has been launched to ensure developer feedback is heard and integrated into product decisions. This initiative aims to enhance the developer experience by inviting members to participate in user research opportunities like surveys and usability studies. Participants can share their opinions and ideas, helping to shape the Google Ads API. Interested individuals can sign up by completing a brief opt-in form.

Google Removes Search Subcategories from Ads API Search Term Report

24 days ago

Google Ads

Starting on March 3, 2025, the Google Ads API and Google Ads scripts will return all search subcategories as empty. The Google Ads UI has already removed this field, and the API is aligning with this change. It is expected that all values for segments.search_subcategory will be empty. If querying segments.search_subcategory in reports, ensure your code can handle empty values. It is recommended to remove segments.search_subcategory from your query.

Google Enhances IMA DAI SDK with Network Code Parameter Support

25 days ago

Programmatic Ads Google Ad Manager

The IMA DAI SDK now supports passing the network code parameter for full-service stream requests, specifically for LiveStreamRequest and VODStreamRequest classes. This change allows IMA DAI to respect Ad Manager settings. Providing the network code ensures that programmatic limited ads are applied correctly. The network code can be passed on platforms like HTML5, Android, iOS, tvOS, Chromecast, and Roku. For more details, refer to the Ad Manager documentation.

Google Extends Deprecation Timeline for Authorized Buyers Real-time Bidding Protocol

26 days ago

Programmatic Ads

Google has extended the deprecation of its Authorized Buyers Real-time Bidding protocol to April 30th, 2025, from February 15th, 2025. The company is assisting partners in migrating to OpenRTB, with many reporting improved bidding performance. After the new date, only OpenRTB will be supported for Authorized Buyers, Open Bidding, and SDK Bidding. Google provides resources to help partners understand the transition and ensure a smooth process.