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56 minutes ago
Google Ads announced changes to its 2025 API release schedule to allow earlier access to product features. V20_1 will become V21, and V21 will be renamed to V22. Two minor releases, v19_2 and v20_1, will accompany V21. The projected launch dates remain unchanged. The updated schedule includes major and minor releases with specific launch and sunset dates. Users should review their plans to ensure alignment with the new schedule.
57 minutes ago
IMA Android version 3.35.1 adds the ImaSdkFactory.initialize() method, which loads SDK resources before the first ad request, leading to faster load times and less ad buffering. It is advised to call this method early in the app to reduce the time to first frame for pre-roll ads, improving user experience and monetization. Benefits include a 0.25 to 0.5 seconds decrease in load time, with larger gains for TV implementations.
7 days ago
The April 2025 update to the Display & Video 360 API introduces support for Commerce Grid and Spotify exchanges, allows retrieval of excluded content theme targeting, and adds new ruleset settings for rule-based custom bidding algorithms for select partners. It also resolves a known issue with advertisers.list requests ignoring orderBy parameters. Users should update their client library to the latest version to access these features and can reach out for support.
12 days ago
Google Ads API v17 will sunset on June 4, 2025, after which all v17 API requests will fail. Migrate to a newer version before this date to maintain API access. Resources for migration include upgrading to the latest version and checking release notes. Recent API calls can be viewed in the Google Cloud Console under APIs & Services.
Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.
19 days ago
The v19.1 release of the Google Ads API requires upgrading client libraries to access new features while ensuring compatibility with v19. Key updates include ad group-level Channel Controls for Demand Gen campaigns, a feedback method for Local Services Ads, new metrics for Video campaigns, brand exclusions for Shopping ads in Performance Max, and the ability to set a google_ads_conversion_customer when creating a new customer. New functionalities for Planning services are also introduced.
28 days ago
Google's Server Guided Ad Insertion (SGAI) provides a flexible and efficient method for integrating ads into video content. It combines server-side and client-side insertion for a seamless experience, enhancing branding with formats like squeezebacks. SGAI utilizes Google Dynamic Ad Insertion for ad selection, optimizing ad fill rates for live events through the Early Ad Break Notification API. It supports both client-side and server-side ad stitching.
1 months ago
Structured Data Files v8.1 is now available for users to upload and download through the Display & Video 360 UI and API. This version adds support for inventory source settings for Demand Gen ad groups, enforces OMID targeting, and renames TrueView Content Filter to Inventory Mode. Starting April 22, 2025, users cannot create YouTube video action line items via SDF and must include “Video Partners” in the TrueView Inventory Source Targeting.
1 months ago
Display & Video 360 API v3 is being deprecated, with a sunset date of October 7, 2025. Users must migrate to API v4 to maintain service. No new features will be added to v3, and all future releases will focus on v4. For updates on v4, refer to the release notes and GitHub repository for code samples. Follow the v4 migration guide for assistance. If issues arise, consult the support guide or use the contact form for help.
1 months ago
Previously, if any Google Ads API request had an invalid developer token, the API returned an OAUTH_TOKEN_HEADER_INVALID error. To clarify when the error is due to an invalid developer token, a new error code, DEVELOPER_TOKEN_INVALID, will be introduced in version v19.1 of the Google Ads API, effective April 28, 2025. Earlier versions will use DEVELOPER_TOKEN_NOT_APPROVED for invalid tokens. This change aims to enhance the experience for new developers.
