Google For Developers | Swipe Insight

New Performance Max Image Features Unavailable Through Google Ads API

7 days ago

Google Ads is rolling out new image optimization features for Performance Max campaigns. These include Landing Page Images, where Google AI automatically sources images from the ad's landing page, and Image Enhancements, which improve uploaded images through smart cropping. Both features will be enabled by default for all Performance Max users and can only be managed through the Google Ads UI, not the API, which will still support existing settings.

DV360 Structured Data Files v7 to be deprecated by November 2025

19 days ago

Display & Video 360

Today we’re announcing the deprecation of Structured Data Files (SDF) v7, which will sunset on November 4, 2025. Users must migrate to SDF v7.1 or higher before this date to avoid service interruptions. After the sunset, the default version for v7 users will change to v7.1, and requests using SDF_VERSION_7 will return a 400 error.

Google Ads Monthly Slides with AI Insights

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Create professional Google Ads performance reports in Google Slides with AI insights and visualizations. Transform Google Ads data into polished presentations featuring AI-generated insights and custom visuals to impress stakeholders and streamline reporting. Use cases include reducing manual reporting time, presenting insights without design skills, maintaining reporting schedules, identifying trends, and sharing campaign insights for strategic decisions.

Google Announces API Roadmap for AI Max Search Campaigns

20 days ago

Google Ads

The open beta for AI Max for Search campaigns in Google Ads starts on May 27, 2025, with full API support expected in August 2025. During the beta, legacy features will be grouped under AI Max settings, which may cause API conflicts if enabled and disabled. Users should be cautious when managing features through the API. Full API support in v21 will allow dedicated management of AI Max features, while older API versions will be deprecated after the launch.

Google Updates 2025 Google Ads API Release Schedule

21 days ago

Google Ads

Google Ads announced changes to its 2025 API release schedule to allow earlier access to product features. V20_1 will become V21, and V21 will be renamed to V22. Two minor releases, v19_2 and v20_1, will accompany V21. The projected launch dates remain unchanged. The updated schedule includes major and minor releases with specific launch and sunset dates. Users should review their plans to ensure alignment with the new schedule.

IMA Android 3.35.1 introduces faster loading methods

21 days ago

Google AdMob

IMA Android version 3.35.1 adds the ImaSdkFactory.initialize() method, which loads SDK resources before the first ad request, leading to faster load times and less ad buffering. It is advised to call this method early in the app to reduce the time to first frame for pre-roll ads, improving user experience and monetization. Benefits include a 0.25 to 0.5 seconds decrease in load time, with larger gains for TV implementations.

Display & Video 360 API April 2025 Update Released

28 days ago

Display & Video 360 Ecommerce

The April 2025 update to the Display & Video 360 API introduces support for Commerce Grid and Spotify exchanges, allows retrieval of excluded content theme targeting, and adds new ruleset settings for rule-based custom bidding algorithms for select partners. It also resolves a known issue with advertisers.list requests ignoring orderBy parameters. Users should update their client library to the latest version to access these features and can reach out for support.

Google Ads API v17 to sunset on June 4 2025

1 months ago

Google Ads

Google Ads API v17 will sunset on June 4, 2025, after which all v17 API requests will fail. Migrate to a newer version before this date to maintain API access. Resources for migration include upgrading to the latest version and checking release notes. Recent API calls can be viewed in the Google Cloud Console under APIs & Services.

Google Ads API v19.1 Release Introduces Demand Gen Channel Controls Support

1 months ago

Google Ads

The v19.1 release of the Google Ads API requires upgrading client libraries to access new features while ensuring compatibility with v19. Key updates include ad group-level Channel Controls for Demand Gen campaigns, a feedback method for Local Services Ads, new metrics for Video campaigns, brand exclusions for Shopping ads in Performance Max, and the ability to set a google_ads_conversion_customer when creating a new customer. New functionalities for Planning services are also introduced.

Google Introduces Server Guided Ad Insertion for Enhanced Livestream Ad Experiences

1 months ago

Programmatic Ads Google AdMob

Google's Server Guided Ad Insertion (SGAI) provides a flexible and efficient method for integrating ads into video content. It combines server-side and client-side insertion for a seamless experience, enhancing branding with formats like squeezebacks. SGAI utilizes Google Dynamic Ad Insertion for ad selection, optimizing ad fill rates for live events through the Early Ad Break Notification API. It supports both client-side and server-side ad stitching.