Google Ads API v23, the first 2026 release, introduces faster updates. Features include ad network breakdown for Performance Max, detailed invoice info, new campaign start/end time fields, store location data in PerStoreView, LIFE_EVENT_USER_INTEREST dimension, conversion rate suggestions for Demand Gen, AI-based audience definition, and new ShoppingPerformanceView metrics. Updated client libraries and a January 29 Discord event are available.
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Campaign Manager 360 API v4 will be sunset on February 26, 2026. Starting on this date, all v4 API requests will fail. Users are urged to migrate to v5 to avoid service interruptions. The migration guide and release notes provide upgrade details. Contact Campaign Manager 360 API support for questions.
Campaign and Insertion Order targeting in the Display & Video 360 API and Structured Data Files will be discontinued on February 23, 2026, aligning with its removal from the Display & Video 360 UI. After this date, API requests related to these targeting options will return 404 errors, and targeting columns in related files will be empty or cause upload failures if populated. Documentation and support are available for these changes.
Starting February 2, 2026, the Google Ads API will no longer accept new adopters of session attributes or IP address data for conversion imports. Developers should transition to the Data Manager API, which supports these features. Existing users can continue using the Google Ads API until they migrate. An error may occur if session attributes or IP addresses are included in requests, requiring developers to update their code.
Google Ads API v19 will sunset on February 11, 2026, causing all v19 API requests to fail. Users must migrate to a newer version before this date to maintain access. Resources for migration include upgrading to the latest version and checking release notes. Recent method calls can be viewed in the Google Cloud Console under APIs & Services. For help, users can contact googleadsapi-support@google.com.
The Google Ads API Developer Assistant is a new extension for Gemini CLI that simplifies workflows by allowing users to interact using natural language. It includes features like natural language Q&A, GAQL and Python code generation, direct API execution, and CSV export. Users should be familiar with Google Ads API concepts and have a developer token. The assistant is available on GitHub, and feedback can be provided through surveys or Discord.
The Data Manager API provides a centralized, secure way for advertisers and agencies to manage first-party data across Google Ads, Analytics, and Display & Video 360. It simplifies data ingestion, improves measurement, and bidding by enabling audience uploads and offline conversion events. It includes privacy features like confidential matching and will expand to more Google platforms soon, supported by partnerships with various companies.
Google will sunset developer support forums for Google Ads API, Google Ads Scripts, and Campaign Manager 360 API on January 28, 2026. After this date, support agents will not respond to new posts, and replies to existing threads will initiate new email threads. Existing content will remain accessible as a read-only archive. Users should use updated support channels for assistance, providing relevant details to expedite issue resolution.
Structured Data Files v9.2 is now generally available for all users, allowing downloads and uploads in the Display & Video 360 UI and API. The update includes new audience targeting columns and product filtering options for YouTube and Demand Gen Line Items, related videos for YouTube Line Items, and support for Video Sequence Line Items for select clients. Users on deprecated versions should refer to the migration guide to upgrade to v9 before moving to v9.2.
