Google For Developers | Swipe Insight

Google Halts Political Ads in EU Ahead of New Regulations

8 days ago

Google will halt political advertising in the EU starting September 8, 2025, due to new regulations. The Display & Video 360 API and Structured Data Files will require advertisers to declare if their line items will serve EU political ads. New line items must include this declaration. Furthermore, Structured Data Files will move to version 9, which adds a column for this declaration. Users should migrate to v9 before older versions are phased out in March 2026.

Enhance Google Ads Performance with Richer Conversion Data

9 days ago

Google Ads

Ad campaign performance relies on rich conversion data. More signals enhance machine learning models, improving predictions and increasing conversions. Upgrading the conversion import pipeline is essential, including user-provided data and capturing session attributes. Implementing privacy-safe parameters like gbraid and wbraid is recommended. Advertisers must ensure compliance with data sharing and set consent fields for all conversions.

Google Ads API documentation upgraded for improved developer experience

15 days ago

Google Ads

The Google Ads API documentation has been improved to enhance the developer experience. Key updates include easier discovery of campaign types, a unified location for reporting and reference documentation, a toggle feature for switching between gRPC and REST, and reorganized guides for better navigation. These changes aim to streamline workflows and reduce the need to jump between pages. User feedback is encouraged to refine the documentation further.

Google Ads API updates for EU political advertising regulations

22 days ago

Google Ads

Google will stop serving political ads in the EU starting October 2025. From September 3, 2025, the Google Ads API and scripts will enforce rules requiring campaigns to declare if they contain EU political ads. New campaigns must set the contains_eu_political_advertising field, or API calls will fail. Existing campaigns must declare this field before changing targeting. Ads for campaigns declaring EU political ads will cease serving on September 22, 2025.

Marketing Workflow Templates

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Google Ads API v21 Released with New Features and Client Library Upgrade Required

23 days ago

Google Ads

Google Ads API v21 has been released, requiring client library upgrades to access new features. Key updates include a field for declaring EU political advertising in campaigns, a new search term view for Performance Max campaigns, and automatic brand guidelines for new campaigns. The AI Max feature can now be enabled for Search campaigns to enhance targeting and ad generation. Additional resources include release notes and upgrade guides.

Google Ads API Adds Device Targeting and Negative Keyword Lists for PMax Campaigns

25 days ago

Google Ads

Google Ads API now offers three new features for Performance Max campaigns: device targeting to specify ad platforms, negative keyword lists to exclude irrelevant searches, and age range exclusions for more precise audience control. These updates enhance targeting and optimization, available immediately across all supported API versions, with detailed implementation guides provided for developers and advertisers.

Display and Video 360 API update adds campaign targeting and video ad controls

29 days ago

Display & Video 360

Today, we’re announcing the July 2025 update to the Display & Video 360 API. This update includes support for campaign and insertion order targeting in v4, aligning it with v3. It also allows retrieval of video ad inventory control settings for YouTube & Partners line items. Users must update their client library to the latest version to access these features. Display & Video 360 API v3 will sunset on October 7, 2025, so migration to v4 is necessary.

Python 3.9 End-of-Life Announcement for Google Ads API Library Support

1 months ago

Google Ads

In October 2025, Python 3.9 will reach end-of-life and will no longer be supported by the Python Software Foundation. Consequently, the Google Ads client library for Python will also cease updates for Python 3.9, except for critical security updates. A new version of the library supporting Python 3.14 will be released in Q4 2025, making Python 3.9 users lose access to the API by late 2026. Users should upgrade to Python 3.10 or higher to maintain access.

Google Ads API update allows setting gclid and gbraid fields for ClickConversion imports

1 months ago

Google Ads

Starting on October 3, 2025, you will be able to set both the gclid and gbraid fields on your ClickConversion messages when importing them to the Google Ads API using the UploadClickConversions method. Previously, setting both fields resulted in a partial failure error. Once this change is released, this error will no longer occur, and you will receive successful import responses.