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6 days ago
Google Ads completed brand guidelines rollout for new Performance Max campaigns via UI; API accounts will follow. Brand assets moved from asset groups to campaign level, requiring API code updates. From API v21, brand guidelines enabled by default but can be disabled. Users can enable guidelines manually in v19+. Automatic migration for existing campaigns is ongoing, expected to finish by October 30.
10 days ago
Google Ads API v18 will sunset on August 20, 2025, causing all v18 API requests to fail after this date. Users must migrate to a newer version before the deadline to maintain API access. Resources for migration include upgrading to the latest version, accessing release notes, and checking recent requests in the Google Cloud Console. For assistance during the upgrade, users can reach out to support or use the forum.
11 days ago
Google is removing ad sharing in the Google Ads API by October 15, 2025, with shared ads stopping service by Q1 2026. Ad sharing let one ad be used across multiple Ad Groups, but asset-based ads like Responsive Search Ads make this less efficient. Users must update apps to create unique ads per group and archive performance data. After Q1 2026, Google will auto-convert shared ads to individual copies, but machine-generated assets won't transfer.
12 days ago
We’re launching a new Discord server for the “Google Advertising and Measurement Community.” Join by clicking the invite link and following the onboarding guide. The server features products like Analytics, Google Ads, Google AdMob, and Google Ad Manager. The Ads Developer Relations team will engage with users to discuss feedback and updates. A “Meet the Team” event is scheduled for August to introduce the team and explain engagement opportunities.
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19 days ago
Starting August 4, 2025, Google Ads API will return the query_resource_consumption metric and field_mask field even when query results are empty for Search and SearchStream methods. Previously, empty results did not include the cost metric. Applications using these methods should update to handle the new response format. Support is available on the Google Ads API support page.
20 days ago
Starting June 30, 2025, in-app conversions imported through the Google Ads API must include a value for the ClickConversion.conversion_environment field. Changes to bidding models will begin on September 30, 2025, using this field for accurate attribution and improved performance. Without it, campaign performance may decline. In-app conversions include events like purchases or sign-ups, and including conversion_environment data is essential for accurate attribution.
24 days ago
In v21 of the Google Ads API, the UploadClickConversion method’s debug_enabled setting will be removed on August 6, 2025. Previous versions (v18, v19, and v20) will ignore this setting in requests. Consequently, ConversionUploadError.CLICK_NOT_FOUND errors will no longer be returned, as this error code is tied to the debug_enabled field being set to true. Applications using this field or error code must be updated to accommodate the new API behavior.
25 days ago
Starting July 14, 2025, Google Ads scripts will throw errors for requests related to ad customizers for expanded text ads and feed-based legacy ad extensions. Requests for Ad Customizer entities will return sunset errors, as these have been read-only since 2022 and removed from the Google Ads API in the v19 release. Legacy ad extensions will also be removed, and methods for accessing them will throw errors. Users should migrate to asset-based extensions.
1 months ago
The v20 release of the Google Ads API has been announced, requiring users to upgrade their client libraries and code. Key features include adding campaign level negative keywords to Performance Max campaigns, more granular report segmentation for Demand Gen campaigns, and enhanced audience insights. Some features are restricted to allowlisted accounts. Updated libraries and code examples will be published next week.
