Google For Developers | Swipe Insight

Google Introduces Server Guided Ad Insertion for Enhanced Livestream Ad Experiences

7 days ago

Google's Server Guided Ad Insertion (SGAI) provides a flexible and efficient method for integrating ads into video content. It combines server-side and client-side insertion for a seamless experience, enhancing branding with formats like squeezebacks. SGAI utilizes Google Dynamic Ad Insertion for ad selection, optimizing ad fill rates for live events through the Early Ad Break Notification API. It supports both client-side and server-side ad stitching.

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DV360 Structured Data Files v8.1 Now Available for Upload and Download

11 days ago

Display & Video 360

Structured Data Files v8.1 is now available for users to upload and download through the Display & Video 360 UI and API. This version adds support for inventory source settings for Demand Gen ad groups, enforces OMID targeting, and renames TrueView Content Filter to Inventory Mode. Starting April 22, 2025, users cannot create YouTube video action line items via SDF and must include “Video Partners” in the TrueView Inventory Source Targeting.

Display & Video 360 API v3 to be deprecated on October 7 2025

12 days ago

Display & Video 360

Display & Video 360 API v3 is being deprecated, with a sunset date of October 7, 2025. Users must migrate to API v4 to maintain service. No new features will be added to v3, and all future releases will focus on v4. For updates on v4, refer to the release notes and GitHub repository for code samples. Follow the v4 migration guide for assistance. If issues arise, consult the support guide or use the contact form for help.

Google Ads API New Error Codes for Invalid Developer Tokens Effective April 28, 2025

14 days ago

Google Ads

Previously, if any Google Ads API request had an invalid developer token, the API returned an OAUTH_TOKEN_HEADER_INVALID error. To clarify when the error is due to an invalid developer token, a new error code, DEVELOPER_TOKEN_INVALID, will be introduced in version v19.1 of the Google Ads API, effective April 28, 2025. Earlier versions will use DEVELOPER_TOKEN_NOT_APPROVED for invalid tokens. This change aims to enhance the experience for new developers.

Google PMax campaigns to automatically enable brand guidelines starting May 1 2025

15 days ago

Google Ads

Starting May 1, 2025, brand guidelines will automatically enable for Performance Max campaigns using consistent brand assets. Google Ads UI users will see this rollout begin on May 1, while API users will start on June 1, 2025, with completion expected by July 31, 2025. Only campaigns with consistent business names and logos will be migrated. Users must update their applications to check the campaign's brand guidelines status and are encouraged to migrate campaigns now.

Display & Video 360 API v4 Now Available to All Users

18 days ago

Display & Video 360

Display & Video 360 API v4 is now generally available, moving from beta status. It is the recommended version, and guides have been updated for v4 features. Users are encouraged to migrate from v3, which will be deprecated soon. Migration instructions and a list of changes in v4 can be found in the migration guide and release notes. Ensure your client library is updated before using v4.

Google Ads API v17 updates LowerTargetRoas recommendations with current average target

19 days ago

Google Ads

As of v17 of the Google Ads API, recommendations of type LOWER_TARGET_ROAS now include current_average_target_micros as a whole currency value instead of a micros value. A fix is set for April 23, 2025, to provide the correct micros value. The current value is truncated, leading to less precision. Users need to update their applications to treat current_average_target_micros as micros after the change. For help, refer to the Google Ads API support page.

Google Ads API releases new REST code examples for developers

20 days ago

Google Ads

The Google Ads API developer community values code examples for learning about the API. The documentation previously had examples for client libraries but lacked REST examples. In response to requests, a set of REST examples has been added, covering common operations. These examples are now available alongside client library examples. Users can suggest additional examples via GitHub to enhance the development experience.

Google releases Android Google Mobile Ads SDK version 24.0.0 with key updates

1 months ago

Google AdMob

Google has released version 24.0.0 of the Android Google Mobile Ads SDK, urging users to upgrade for new features. The SDK now requires a minimum Android API level of 23. The `OPTIMIZE_INITIALIZATION` and `OPTIMIZE_AD_LOADING` flags are enabled by default to reduce ANRs. The `android.adservices.AD_SERVICES_CONFIG` property has been removed for flexibility. Older SDK versions are deprecated, with sunset dates for June 2026.