Google For Developers | Swipe Insight

Google Ads API updates for EU political advertising regulations

2 days ago

Google will stop serving political ads in the EU starting October 2025. From September 3, 2025, the Google Ads API and scripts will enforce rules requiring campaigns to declare if they contain EU political ads. New campaigns must set the contains_eu_political_advertising field, or API calls will fail. Existing campaigns must declare this field before changing targeting. Ads for campaigns declaring EU political ads will cease serving on September 22, 2025.

Google Ads API v21 Released with New Features and Client Library Upgrade Required

3 days ago

Google Ads

Google Ads API v21 has been released, requiring client library upgrades to access new features. Key updates include a field for declaring EU political advertising in campaigns, a new search term view for Performance Max campaigns, and automatic brand guidelines for new campaigns. The AI Max feature can now be enabled for Search campaigns to enhance targeting and ad generation. Additional resources include release notes and upgrade guides.

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Google Ads API Adds Device Targeting and Negative Keyword Lists for PMax Campaigns

5 days ago

Google Ads

Google Ads API now offers three new features for Performance Max campaigns: device targeting to specify ad platforms, negative keyword lists to exclude irrelevant searches, and age range exclusions for more precise audience control. These updates enhance targeting and optimization, available immediately across all supported API versions, with detailed implementation guides provided for developers and advertisers.

Display and Video 360 API update adds campaign targeting and video ad controls

9 days ago

Display & Video 360

Today, we’re announcing the July 2025 update to the Display & Video 360 API. This update includes support for campaign and insertion order targeting in v4, aligning it with v3. It also allows retrieval of video ad inventory control settings for YouTube & Partners line items. Users must update their client library to the latest version to access these features. Display & Video 360 API v3 will sunset on October 7, 2025, so migration to v4 is necessary.

Python 3.9 End-of-Life Announcement for Google Ads API Library Support

16 days ago

Google Ads

In October 2025, Python 3.9 will reach end-of-life and will no longer be supported by the Python Software Foundation. Consequently, the Google Ads client library for Python will also cease updates for Python 3.9, except for critical security updates. A new version of the library supporting Python 3.14 will be released in Q4 2025, making Python 3.9 users lose access to the API by late 2026. Users should upgrade to Python 3.10 or higher to maintain access.

Google Ads API update allows setting gclid and gbraid fields for ClickConversion imports

18 days ago

Google Ads

Starting on October 3, 2025, you will be able to set both the gclid and gbraid fields on your ClickConversion messages when importing them to the Google Ads API using the UploadClickConversions method. Previously, setting both fields resulted in a partial failure error. Once this change is released, this error will no longer occur, and you will receive successful import responses.

Google Ads API updates shift brand assets to campaign level in Performance Max

26 days ago

Google Ads

Google Ads completed brand guidelines rollout for new Performance Max campaigns via UI; API accounts will follow. Brand assets moved from asset groups to campaign level, requiring API code updates. From API v21, brand guidelines enabled by default but can be disabled. Users can enable guidelines manually in v19+. Automatic migration for existing campaigns is ongoing, expected to finish by October 30.

Google Ads API v18 to Sunset on August 20 2025 Migration Required for Users

1 months ago

Google Ads

Google Ads API v18 will sunset on August 20, 2025, causing all v18 API requests to fail after this date. Users must migrate to a newer version before the deadline to maintain API access. Resources for migration include upgrading to the latest version, accessing release notes, and checking recent requests in the Google Cloud Console. For assistance during the upgrade, users can reach out to support or use the forum.

Google Ads API to Remove Ad Sharing Feature by October 2025

1 months ago

Google Ads

Google is removing ad sharing in the Google Ads API by October 15, 2025, with shared ads stopping service by Q1 2026. Ad sharing let one ad be used across multiple Ad Groups, but asset-based ads like Responsive Search Ads make this less efficient. Users must update apps to create unique ads per group and archive performance data. After Q1 2026, Google will auto-convert shared ads to individual copies, but machine-generated assets won't transfer.