Google For Developers | Swipe Insight

Google Ads API v20 release announced with new features and client library upgrades

12 days ago

The v20 release of the Google Ads API has been announced, requiring users to upgrade their client libraries and code. Key features include adding campaign level negative keywords to Performance Max campaigns, more granular report segmentation for Demand Gen campaigns, and enhanced audience insights. Some features are restricted to allowlisted accounts. Updated libraries and code examples will be published next week.

Google Announces Three Major Changes to Display & Video 360 API and Structured Data Files

19 days ago

Display & Video 360

On June 12, 2025, three changes will be made to the Display & Video 360 API and Structured Data Files (SDFs). Content category settings for YouTube and partner campaigns will no longer be modifiable at the line item level. Budget updates for line items under insertion orders using automated bid strategies will not be possible through the API or SDFs. SDFs will allow targeting of properly formatted URLs. Users should follow recommended actions if these changes impact their integrations.

Google Ads Update Requires Value for ClickConversion in API Imports

20 days ago

Google Ads

Starting June 30, 2025, in-app conversions imported through the Google Ads API must include a value for the ClickConversion.conversion_environment field. Omitting this field for existing campaigns will negatively impact bidding and performance, while including it for new campaigns will enhance performance. The conversion_environment parameter does not affect conversion uploads, which will still be reported without errors.

New Performance Max Image Features Unavailable Through Google Ads API

27 days ago

Google Ads

Google Ads is rolling out new image optimization features for Performance Max campaigns. These include Landing Page Images, where Google AI automatically sources images from the ad's landing page, and Image Enhancements, which improve uploaded images through smart cropping. Both features will be enabled by default for all Performance Max users and can only be managed through the Google Ads UI, not the API, which will still support existing settings.

Google Ads Monthly Slides with AI Insights

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Create professional Google Ads performance reports in Google Slides with AI insights and visualizations. Transform Google Ads data into polished presentations featuring AI-generated insights and custom visuals to impress stakeholders and streamline reporting. Use cases include reducing manual reporting time, presenting insights without design skills, maintaining reporting schedules, identifying trends, and sharing campaign insights for strategic decisions.

DV360 Structured Data Files v7 to be deprecated by November 2025

1 months ago

Display & Video 360

Today we’re announcing the deprecation of Structured Data Files (SDF) v7, which will sunset on November 4, 2025. Users must migrate to SDF v7.1 or higher before this date to avoid service interruptions. After the sunset, the default version for v7 users will change to v7.1, and requests using SDF_VERSION_7 will return a 400 error.

Google Announces API Roadmap for AI Max Search Campaigns

1 months ago

Google Ads

The open beta for AI Max for Search campaigns in Google Ads starts on May 27, 2025, with full API support expected in August 2025. During the beta, legacy features will be grouped under AI Max settings, which may cause API conflicts if enabled and disabled. Users should be cautious when managing features through the API. Full API support in v21 will allow dedicated management of AI Max features, while older API versions will be deprecated after the launch.

Google Updates 2025 Google Ads API Release Schedule

1 months ago

Google Ads

Google Ads announced changes to its 2025 API release schedule to allow earlier access to product features. V20_1 will become V21, and V21 will be renamed to V22. Two minor releases, v19_2 and v20_1, will accompany V21. The projected launch dates remain unchanged. The updated schedule includes major and minor releases with specific launch and sunset dates. Users should review their plans to ensure alignment with the new schedule.

IMA Android 3.35.1 introduces faster loading methods

1 months ago

Google AdMob

IMA Android version 3.35.1 adds the ImaSdkFactory.initialize() method, which loads SDK resources before the first ad request, leading to faster load times and less ad buffering. It is advised to call this method early in the app to reduce the time to first frame for pre-roll ads, improving user experience and monetization. Benefits include a 0.25 to 0.5 seconds decrease in load time, with larger gains for TV implementations.

Display & Video 360 API April 2025 Update Released

1 months ago

Display & Video 360 Ecommerce

The April 2025 update to the Display & Video 360 API introduces support for Commerce Grid and Spotify exchanges, allows retrieval of excluded content theme targeting, and adds new ruleset settings for rule-based custom bidding algorithms for select partners. It also resolves a known issue with advertisers.list requests ignoring orderBy parameters. Users should update their client library to the latest version to access these features and can reach out for support.