Browse Display & Video 360 updates sorted by latest
3 days ago
Google Display & Video 360 introduces new live sports ad features with access to NBCUniversal's Olympic Winter Games inventory. It combines Google's audience data with NBCUniversal's CTV, manages ad frequency across devices, uses AI for conversion tracking to show real-time ROI, and offers a simplified Marketplace for easy activation of live sports packages, helping brands reach sports fans efficiently.
Run an automated Google Ads audit directly from Google Sheets with 40+ built-in checks. Review campaigns, ad groups, keywords, ads, and account settings to catch missed best practices and optimization gaps. Ideal for agencies and in-house teams to standardize audits, save hours of manual work, and turn findings into clear, actionable recommendations.
1 months ago
Display & Video 360 will expand audience list types from 3 to 10 by end of 2025 for better analysis. Three exchanges will be renamed in November 2025 to reflect new branding. Korean reports will change time format from 오후 to PM. TrueView campaigns will add a parameter for better conversion tracking. Optimized Targeting will adjust budgets in real-time from September 2025. Campaign Manager 360 will update impression counting to begin-to-render in 2025 for compliance.
2 months ago
Structured Data Files v9.2 is now generally available for all users, allowing downloads and uploads in the Display & Video 360 UI and API. The update includes new audience targeting columns and product filtering options for YouTube and Demand Gen Line Items, related videos for YouTube Line Items, and support for Video Sequence Line Items for select clients. Users on deprecated versions should refer to the migration guide to upgrade to v9 before moving to v9.2.
2 months ago
Today, we’re announcing the October 2025 update to the Display & Video 360 API. This update includes the ability to create and retrieve assets for YouTube and Demand Gen ads, support for retrieving Demand Gen AdGroupAd resources, and a new adPolicy field in AdGroupAd resources for policy reviews and appeals. It also supports Structured Data Files versions v9.1 and v9.2. Update your client library to access these features and contact support for assistance.
4 months ago
Structured Data Files v9.1 is now available for all users to upload and download in the Display & Video 360 UI. It introduces changes for Insertion Order, Line Item, and Ad Group resources, including new targeting configurations, a Combined Audience Targeting column, and a required Io Objective column. SDF v7 will sunset on November 4, 2025, while v7.1, v8, and v8.1 will sunset on March 3, 2026. Users should refer to the migration guide for updates.
5 months ago
Today, we’re announcing the July 2025 update to the Display & Video 360 API. This update includes support for campaign and insertion order targeting in v4, aligning it with v3. It also allows retrieval of video ad inventory control settings for YouTube & Partners line items. Users must update their client library to the latest version to access these features. Display & Video 360 API v3 will sunset on October 7, 2025, so migration to v4 is necessary.
5 months ago
Google affinity Audiences are now available for Netflix campaigns in Display & Video 360, letting advertisers target viewers based on interests like "auto enthusiasts" or "fashionistas." These audiences are formed from user activity on Google and third-party sites. This helps advertisers expand reach to users likely to convert, matching offline or TV campaign targets by selecting brand categories and demographics.
6 months ago
Display & Video 360 will remove deprecated Nielsen metrics, rename Adloox to Scope3, and update YouTube report dimension names. ID spaces and week reporting for YouTube will align with other reports. YouTube Audience Attribute metrics and Cross Campaign Optimization will be deprecated. Offline conversions API adds session_attributes. Country dimension removed from reach reports. Data Transfer IDs update. Floodlight activities get categories.
7 months ago
On June 12, 2025, three changes will be made to the Display & Video 360 API and Structured Data Files (SDFs). Content category settings for YouTube and partner campaigns will no longer be modifiable at the line item level. Budget updates for line items under insertion orders using automated bid strategies will not be possible through the API or SDFs. SDFs will allow targeting of properly formatted URLs. Users should follow recommended actions if these changes impact their integrations.
