Display & Video 360 News & Updates for October 2025

DV360 Structured Data Files v9.1 Now Available for Upload and Download

1 months ago

Structured Data Files v9.1 is now available for all users to upload and download in the Display & Video 360 UI. It introduces changes for Insertion Order, Line Item, and Ad Group resources, including new targeting configurations, a Combined Audience Targeting column, and a required Io Objective column. SDF v7 will sunset on November 4, 2025, while v7.1, v8, and v8.1 will sunset on March 3, 2026. Users should refer to the migration guide for updates.

Display and Video 360 API update adds campaign targeting and video ad controls

2 months ago

Display & Video 360

Today, we’re announcing the July 2025 update to the Display & Video 360 API. This update includes support for campaign and insertion order targeting in v4, aligning it with v3. It also allows retrieval of video ad inventory control settings for YouTube & Partners line items. Users must update their client library to the latest version to access these features. Display & Video 360 API v3 will sunset on October 7, 2025, so migration to v4 is necessary.

Google affinity Audiences now available for Netflix campaigns in Display and Video 360

2 months ago

Display & Video 360 Programmatic Ads

Google affinity Audiences are now available for Netflix campaigns in Display & Video 360, letting advertisers target viewers based on interests like "auto enthusiasts" or "fashionistas." These audiences are formed from user activity on Google and third-party sites. This helps advertisers expand reach to users likely to convert, matching offline or TV campaign targets by selecting brand categories and demographics.

DV360 Updates Include Adloox Name Change and YouTube Report Enhancements

3 months ago

Display & Video 360

Display & Video 360 will remove deprecated Nielsen metrics, rename Adloox to Scope3, and update YouTube report dimension names. ID spaces and week reporting for YouTube will align with other reports. YouTube Audience Attribute metrics and Cross Campaign Optimization will be deprecated. Offline conversions API adds session_attributes. Country dimension removed from reach reports. Data Transfer IDs update. Floodlight activities get categories.

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Google Announces Three Major Changes to Display & Video 360 API and Structured Data Files

4 months ago

Display & Video 360

On June 12, 2025, three changes will be made to the Display & Video 360 API and Structured Data Files (SDFs). Content category settings for YouTube and partner campaigns will no longer be modifiable at the line item level. Budget updates for line items under insertion orders using automated bid strategies will not be possible through the API or SDFs. SDFs will allow targeting of properly formatted URLs. Users should follow recommended actions if these changes impact their integrations.

DV360 Structured Data Files v7 to be deprecated by November 2025

5 months ago

Display & Video 360

Today we’re announcing the deprecation of Structured Data Files (SDF) v7, which will sunset on November 4, 2025. Users must migrate to SDF v7.1 or higher before this date to avoid service interruptions. After the sunset, the default version for v7 users will change to v7.1, and requests using SDF_VERSION_7 will return a 400 error.

Google NewFront unveils DV360 updates for smarter CTV inventory selection

5 months ago

CTV Display & Video 360

Google NewFront unveiled updates to Display & Video 360, addressing changing consumer behavior on Connected TV (CTV). New features include live inventory access and partnerships with platforms like Netflix, reaching 98% of CTV households. Programmatic bidding options have expanded, and a new commerce solution connects viewers with purchases across various retailers. Google AI is integrated to enhance ad buying and streamline campaign management.

Display & Video 360 API April 2025 Update Released

5 months ago

Display & Video 360 Ecommerce

The April 2025 update to the Display & Video 360 API introduces support for Commerce Grid and Spotify exchanges, allows retrieval of excluded content theme targeting, and adds new ruleset settings for rule-based custom bidding algorithms for select partners. It also resolves a known issue with advertisers.list requests ignoring orderBy parameters. Users should update their client library to the latest version to access these features and can reach out for support.

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Spotify Ad Exchange Now Available on Display & Video 360

6 months ago

Display & Video 360 Programmatic Ads

Spotify Advertising has launched the Spotify Ad Exchange on DV360, allowing advertisers to integrate Spotify into their campaigns. This exchange enhances programmatic buying options, providing access to Spotify's inventory and engaged listeners. It supports audio, video, and display ads, with music placements available now and podcast placements coming in 2025. Advertisers can use open auctions and private marketplaces, available in 37 and 16 markets respectively.

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