Display & Video 360 News & Updates for April 2025

Spotify Ad Exchange Now Available on Display & Video 360

12 days ago

Spotify Advertising has launched the Spotify Ad Exchange on DV360, allowing advertisers to integrate Spotify into their campaigns. This exchange enhances programmatic buying options, providing access to Spotify's inventory and engaged listeners. It supports audio, video, and display ads, with music placements available now and podcast placements coming in 2025. Advertisers can use open auctions and private marketplaces, available in 37 and 16 markets respectively.

DV360 Structured Data Files v8.1 Now Available for Upload and Download

12 days ago

Display & Video 360

Structured Data Files v8.1 is now available for users to upload and download through the Display & Video 360 UI and API. This version adds support for inventory source settings for Demand Gen ad groups, enforces OMID targeting, and renames TrueView Content Filter to Inventory Mode. Starting April 22, 2025, users cannot create YouTube video action line items via SDF and must include “Video Partners” in the TrueView Inventory Source Targeting.

Display & Video 360 API v3 to be deprecated on October 7 2025

13 days ago

Display & Video 360

Display & Video 360 API v3 is being deprecated, with a sunset date of October 7, 2025. Users must migrate to API v4 to maintain service. No new features will be added to v3, and all future releases will focus on v4. For updates on v4, refer to the release notes and GitHub repository for code samples. Follow the v4 migration guide for assistance. If issues arise, consult the support guide or use the contact form for help.

Display & Video 360 API v4 Now Available to All Users

19 days ago

Display & Video 360

Display & Video 360 API v4 is now generally available, moving from beta status. It is the recommended version, and guides have been updated for v4 features. Users are encouraged to migrate from v3, which will be deprecated soon. Migration instructions and a list of changes in v4 can be found in the migration guide and release notes. Ensure your client library is updated before using v4.

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Google Display Network integrates with Demand Gen for expanded ad inventory controls

27 days ago

Google Ads Display & Video 360

Starting in March 2025, Demand Gen will launch inventory source controls for ads on YouTube, Discover, Gmail, and the Google Display Network. Google Video Partners will be renamed to Google Display Network, with settings shifting from line item to ad group level for flexibility. In April 2025, Demand Gen campaigns with image assets will start serving on the Google Display Network. Users can opt out anytime and manage preferences for video and image ads.

Google Enhances Display & Video 360 CTV Ad Solutions with Performance Upgrades

1 months ago

Display & Video 360

Google is enhancing Display & Video 360 for connected TV advertising to better target and measure outcomes for CTV audiences. Updates include improved household audience targeting based on demographics and interests, and simplifying the use of first-party audiences. Google will enhance cross-device conversion measurement to understand CTV ad impact on purchases. New household reach metrics will be added for clearer comparisons, ultimately improving CTV ROI.

Google Marketing Live set for May 21 with new products and insights for marketers

1 months ago

Google Ads Search Ads 360 (SA360) +1 more

Google Marketing Live will be livestreamed on May 21 at 9am PT, featuring new products, practical tips, and insights to enhance marketing. The event includes a Global Ads Innovation Keynote and a virtual Q&A with product experts. Registration is open, and Vidhya Srinivasan's letter discusses the team's focus on reimagining ads for tailored experiences across devices like Search and YouTube, and improving business outcomes through advancements in AI.

DV360 introduces new features including Netflix pre-registration and Tubi inventory access

1 months ago

Display & Video 360

DV360 is partnering with Netflix for creative pre-registration and exchange status. Tubi's inventory is now accessible, requiring partner-level access. New YouTube efficient reach line items will support all ad formats. Improved forecasting for YouTube Instant Deals will enhance campaign effectiveness. Campaign reach measurement methodology is being refined, and new inventory source controls for Demand Gen line items will allow ad placement preferences at the ad group level.

Google updates Display & Video 360 brand suitability features for 2025

1 months ago

Display & Video 360

Google is updating Display & Video 360's brand suitability features in 2025 to enhance advertiser strategies. Terminology will change, unifying "Brand safety" and "Category exclusions" as "Brand suitability." Most controls will shift to the advertiser level, with exceptions for third-party verification and keyword exclusions. Unified controls will apply across platforms, and new features will include bypass controls for non-programmatic guaranteed deals.

Display & Video 360 News

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