Display & Video 360 News & Updates for December 2024

Google Updates Platform Programme Policies for 2025

3 days ago

Google is updating its Platforms programme policies on February 16, 2025, focusing on privacy and advertising. Key changes include stricter content regulations, new privacy disclosure requirements, and protections for users under 13, banning targeted ads and data collection from child-directed content. In the US and Canada, there are restrictions on targeting for housing, employment, and credit offers. The policy emphasizes data management and user consent.

DV360 API Expands Exchange Support and Increases List Request Capacity

17 days ago

Display & Video 360

Today, we’re announcing the December 2024 update to the Display & Video 360 API. This update includes support for additional exchanges and an increased maximum page size of 5000 for firstAndThirdAudiencePartyAudiences.list requests. To optimize quota usage, manually set the pageSize parameter of list requests to the maximum value. More details can be found in the API release notes. Update your client library to the latest version to use these features.

Bid Manager API Now Includes Lower Confidence Reach Data

1 months ago

Display & Video 360

Starting today, the Bid Manager API allows you to include previously omitted data with lower statistical significance in your reports by using the new filter, FILTER_UNIQUE_REACH_SAMPLE_SIZE_ID, set to "0". This affects reach metrics with specific prefixes. From February 4, 2025, Display & Video 360 will include this data by default. To maintain high-confidence data, update your integration to filter to "1". For more details, refer to the release notes.

DV360 Structured Data Files v8 Now Available

1 months ago

Display & Video 360

Structured Data Files (SDF) v8 is now available. Users can upload and download SDFs in the Display & Video 360 UI and API. SDF v8 supports Demand Gen Line Item, Ad Group, Ad resources, and the companion banner field for YouTube and Demand Gen Ads. Full details on changes and migration instructions are in the release notes and migration guides. For assistance, refer to the support guide or contact us.

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DV360 Enhances Floodlight, YouTube Ad Preview, and Cross Media Reach Reporting Features

1 months ago

Display & Video 360

Google's Display & Video 360 (DV360) platform introduces new features to enhance reporting and creative preview functionality. Enhancements include visibility of advertisers in Floodlight Configuration ID picker, better filter picker functionality, and improved configuration ID identification. YouTube ad previews now offer in-line video previews, multiple format viewing options, real-time updates, and cross-device visualization.

DV360 Announces Platform Updates Including Demand Gen Expansion and Enhanced Measurement

1 months ago

Display & Video 360

DV360 has announced updates including wider access to Demand Gen line items and enhanced measurement capabilities. Now available to all DV360 customers: video and image ad support, access to 3 billion monthly users, coverage across YouTube, Discover, and Gmail, video partner inventory integration, Floodlight optimization, and SDF v8 management support. New self-service features include direct partner selection, automated YouTube & Partners line item population, and reporting ID addition.

Google Updates Reach Reports for DV360 & CM360

1 months ago

Campaign Manager 360 Display & Video 360

Google announced updates to Campaign Manager 360 and Display & Video 360, effective November 18, 2024. Infrastructure changes will reduce latency, causing potential variance in reach values. Users can now filter reach report results based on statistical confidence. Browser and OS IDs in reports will match those in the Display & Video 360 API. A new field, "Conversion category," will be mandatory for new Floodlight tags in Campaign Manager 360.

DV360 API Update Brings New Cost-Per-View Goals and Advanced Brand Safety Features

2 months ago

Display & Video 360

Google's latest update for the Display & Video 360 (DV360) API introduces cost-per-view performance goals, connected devices targeting, and enhanced targeting options. SDF v8 (beta) is launched with generation and download capabilities, while SDF v5.5 is deprecated. New Adloox brand safety settings and expanded third-party verifier targeting options are added. Advertisers should update their client libraries to access these features.

DV360 Enhances YouTube TV Reporting and Custom Bidding for CTV Advertising

2 months ago

Display & Video 360

Google's Display & Video 360 (DV360) is updating with improved YouTube TV reporting and advanced Custom Bidding for Connected TV (CTV). Key features include a new "Is YouTube TV" reporting dimension for better performance measurement and new multipliers for Custom Bidding rules, such as Content Duration and Delivery Type. These updates aim to enhance YouTube TV measurement, refine CTV bidding strategies, and optimize CTV campaigns, improving ROI.

Display & Video 360 News

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