Display & Video 360 News & Updates for November 2025

DV360 Structured Data Files v9.2 Now Available for All Users

14 days ago

Structured Data Files v9.2 is now generally available for all users, allowing downloads and uploads in the Display & Video 360 UI and API. The update includes new audience targeting columns and product filtering options for YouTube and Demand Gen Line Items, related videos for YouTube Line Items, and support for Video Sequence Line Items for select clients. Users on deprecated versions should refer to the migration guide to upgrade to v9 before moving to v9.2.

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Display and Video 360 API launches new features for YouTube and Demand Gen ads

29 days ago

Display & Video 360

Today, we’re announcing the October 2025 update to the Display & Video 360 API. This update includes the ability to create and retrieve assets for YouTube and Demand Gen ads, support for retrieving Demand Gen AdGroupAd resources, and a new adPolicy field in AdGroupAd resources for policy reviews and appeals. It also supports Structured Data Files versions v9.1 and v9.2. Update your client library to access these features and contact support for assistance.

DV360 Structured Data Files v9.1 Now Available for Upload and Download

2 months ago

Display & Video 360

Structured Data Files v9.1 is now available for all users to upload and download in the Display & Video 360 UI. It introduces changes for Insertion Order, Line Item, and Ad Group resources, including new targeting configurations, a Combined Audience Targeting column, and a required Io Objective column. SDF v7 will sunset on November 4, 2025, while v7.1, v8, and v8.1 will sunset on March 3, 2026. Users should refer to the migration guide for updates.

Display and Video 360 API update adds campaign targeting and video ad controls

3 months ago

Display & Video 360

Today, we’re announcing the July 2025 update to the Display & Video 360 API. This update includes support for campaign and insertion order targeting in v4, aligning it with v3. It also allows retrieval of video ad inventory control settings for YouTube & Partners line items. Users must update their client library to the latest version to access these features. Display & Video 360 API v3 will sunset on October 7, 2025, so migration to v4 is necessary.

Google affinity Audiences now available for Netflix campaigns in Display and Video 360

3 months ago

Display & Video 360 Programmatic Ads

Google affinity Audiences are now available for Netflix campaigns in Display & Video 360, letting advertisers target viewers based on interests like "auto enthusiasts" or "fashionistas." These audiences are formed from user activity on Google and third-party sites. This helps advertisers expand reach to users likely to convert, matching offline or TV campaign targets by selecting brand categories and demographics.

DV360 Updates Include Adloox Name Change and YouTube Report Enhancements

4 months ago

Display & Video 360

Display & Video 360 will remove deprecated Nielsen metrics, rename Adloox to Scope3, and update YouTube report dimension names. ID spaces and week reporting for YouTube will align with other reports. YouTube Audience Attribute metrics and Cross Campaign Optimization will be deprecated. Offline conversions API adds session_attributes. Country dimension removed from reach reports. Data Transfer IDs update. Floodlight activities get categories.

Google Announces Three Major Changes to Display & Video 360 API and Structured Data Files

6 months ago

Display & Video 360

On June 12, 2025, three changes will be made to the Display & Video 360 API and Structured Data Files (SDFs). Content category settings for YouTube and partner campaigns will no longer be modifiable at the line item level. Budget updates for line items under insertion orders using automated bid strategies will not be possible through the API or SDFs. SDFs will allow targeting of properly formatted URLs. Users should follow recommended actions if these changes impact their integrations.

DV360 Structured Data Files v7 to be deprecated by November 2025

6 months ago

Display & Video 360

Today we’re announcing the deprecation of Structured Data Files (SDF) v7, which will sunset on November 4, 2025. Users must migrate to SDF v7.1 or higher before this date to avoid service interruptions. After the sunset, the default version for v7 users will change to v7.1, and requests using SDF_VERSION_7 will return a 400 error.

Google NewFront unveils DV360 updates for smarter CTV inventory selection

6 months ago

CTV Display & Video 360

Google NewFront unveiled updates to Display & Video 360, addressing changing consumer behavior on Connected TV (CTV). New features include live inventory access and partnerships with platforms like Netflix, reaching 98% of CTV households. Programmatic bidding options have expanded, and a new commerce solution connects viewers with purchases across various retailers. Google AI is integrated to enhance ad buying and streamline campaign management.

Display & Video 360 News

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