Display & Video 360 News

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April 2026 update adds new features to Display and Video 360 API

April 2026 update adds new features to Display and Video 360 API

11 days ago

The April 2026 update to the Display & Video 360 API adds support for more Exchange and ThirdPartyVendor values, AdAsset identifier fields in AdGroupAd resources, and beta support for Demand Gen resource management, available only to allowlisted customers. Demand Gen features include managing line items, ad groups, ads, and targeting. Full Demand Gen support will launch later this year. Update your client library before use.

Google for Developers
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Google Launches New Advertising and Measurement Developers Hub

Google Launches New Advertising and Measurement Developers Hub

Google launched the Advertising and Measurement Developers Hub to help developers automate campaigns, analyze performance, manage tags, and monetize apps. The site includes a homepage, Developer Relations team info, a product directory for Google Ads API, Analytics APIs, and Publisher Tools, plus connections via Discord, support, and GitHub. It also features multimedia content like Ads DevCast and encourages user feedback.

Google for Developers
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New Display Video 360 API Discord Channels Launch with Updated Documentation

New Display Video 360 API Discord Channels Launch with Updated Documentation

Display & Video 360 bulk tools now have support for their API, Structured Data Files, and Bid Manager API in the Google Advertising and Measurement Community Discord server, where the team will engage with users and share updates. The Display & Video 360 API and Structured Data Files documentation has been updated with task guides, concept guides, and better navigation. Feedback can be given via the documentation or Discord server.

Google for Developers
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Google Ads Audit, Done Automatically

Google Ads Audit, Done Automatically

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Run an automated Google Ads audit directly from Google Sheets with 40+ built-in checks. Review campaigns, ad groups, keywords, ads, and account settings to catch missed best practices and optimization gaps. Ideal for agencies and in-house teams to standardize audits, save hours of manual work, and turn findings into clear, actionable recommendations.

Markifact
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Campaign and Insertion Order targeting ends in Display Video 360 API and Data Files by 2026

Campaign and Insertion Order targeting ends in Display Video 360 API and Data Files by 2026

Campaign and Insertion Order targeting in the Display & Video 360 API and Structured Data Files will be discontinued on February 23, 2026, aligning with its removal from the Display & Video 360 UI. After this date, API requests related to these targeting options will return 404 errors, and targeting columns in related files will be empty or cause upload failures if populated. Documentation and support are available for these changes.

Google for Developers
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Google Display Video 360 Adds Biddable Live Sports and NBC Olympics Inventory

Google Display Video 360 Adds Biddable Live Sports and NBC Olympics Inventory

3 months ago

Google Display & Video 360 introduces new live sports ad features with access to NBCUniversal's Olympic Winter Games inventory. It combines Google's audience data with NBCUniversal's CTV, manages ad frequency across devices, uses AI for conversion tracking to show real-time ROI, and offers a simplified Marketplace for easy activation of live sports packages, helping brands reach sports fans efficiently.

Google
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Display Video 360 updates add audience types and optimize bidding

Display Video 360 updates add audience types and optimize bidding

5 months ago

Display & Video 360 will expand audience list types from 3 to 10 by end of 2025 for better analysis. Three exchanges will be renamed in November 2025 to reflect new branding. Korean reports will change time format from 오후 to PM. TrueView campaigns will add a parameter for better conversion tracking. Optimized Targeting will adjust budgets in real-time from September 2025. Campaign Manager 360 will update impression counting to begin-to-render in 2025 for compliance.

Google
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DV360 Structured Data Files v9.2 Now Available for All Users

DV360 Structured Data Files v9.2 Now Available for All Users

5 months ago

Structured Data Files v9.2 is now generally available for all users, allowing downloads and uploads in the Display & Video 360 UI and API. The update includes new audience targeting columns and product filtering options for YouTube and Demand Gen Line Items, related videos for YouTube Line Items, and support for Video Sequence Line Items for select clients. Users on deprecated versions should refer to the migration guide to upgrade to v9 before moving to v9.2.

Google for Developers
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Display and Video 360 API launches new features for YouTube and Demand Gen ads

Display and Video 360 API launches new features for YouTube and Demand Gen ads

6 months ago

Today, we’re announcing the October 2025 update to the Display & Video 360 API. This update includes the ability to create and retrieve assets for YouTube and Demand Gen ads, support for retrieving Demand Gen AdGroupAd resources, and a new adPolicy field in AdGroupAd resources for policy reviews and appeals. It also supports Structured Data Files versions v9.1 and v9.2. Update your client library to access these features and contact support for assistance.

Google for Developers
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DV360 Structured Data Files v9.1 Now Available for Upload and Download

DV360 Structured Data Files v9.1 Now Available for Upload and Download

7 months ago

Structured Data Files v9.1 is now available for all users to upload and download in the Display & Video 360 UI. It introduces changes for Insertion Order, Line Item, and Ad Group resources, including new targeting configurations, a Combined Audience Targeting column, and a required Io Objective column. SDF v7 will sunset on November 4, 2025, while v7.1, v8, and v8.1 will sunset on March 3, 2026. Users should refer to the migration guide for updates.

Google for Developers
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