
DV360 Updates Include Adloox Name Change and YouTube Report Enhancements
2 days ago
Display & Video 360 will remove deprecated Nielsen metrics, rename Adloox to Scope3, and update YouTube report dimension names. ID spaces and week reporting for YouTube will align with other reports. YouTube Audience Attribute metrics and Cross Campaign Optimization will be deprecated. Offline conversions API adds session_attributes. Country dimension removed from reach reports. Data Transfer IDs update. Floodlight activities get categories.