Display & Video 360 News & Updates for March 2025

Google Display Network integrates with Demand Gen for expanded ad inventory controls

4 days ago

Starting in March 2025, Demand Gen will launch inventory source controls for ads on YouTube, Discover, Gmail, and the Google Display Network. Google Video Partners will be renamed to Google Display Network, with settings shifting from line item to ad group level for flexibility. In April 2025, Demand Gen campaigns with image assets will start serving on the Google Display Network. Users can opt out anytime and manage preferences for video and image ads.

Google Enhances Display & Video 360 CTV Ad Solutions with Performance Upgrades

12 days ago

Display & Video 360

Google is enhancing Display & Video 360 for connected TV advertising to better target and measure outcomes for CTV audiences. Updates include improved household audience targeting based on demographics and interests, and simplifying the use of first-party audiences. Google will enhance cross-device conversion measurement to understand CTV ad impact on purchases. New household reach metrics will be added for clearer comparisons, ultimately improving CTV ROI.

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Google Marketing Live set for May 21 with new products and insights for marketers

13 days ago

Google Ads Search Ads 360 (SA360) +1 more

Google Marketing Live will be livestreamed on May 21 at 9am PT, featuring new products, practical tips, and insights to enhance marketing. The event includes a Global Ads Innovation Keynote and a virtual Q&A with product experts. Registration is open, and Vidhya Srinivasan's letter discusses the team's focus on reimagining ads for tailored experiences across devices like Search and YouTube, and improving business outcomes through advancements in AI.

DV360 introduces new features including Netflix pre-registration and Tubi inventory access

17 days ago

Display & Video 360

DV360 is partnering with Netflix for creative pre-registration and exchange status. Tubi's inventory is now accessible, requiring partner-level access. New YouTube efficient reach line items will support all ad formats. Improved forecasting for YouTube Instant Deals will enhance campaign effectiveness. Campaign reach measurement methodology is being refined, and new inventory source controls for Demand Gen line items will allow ad placement preferences at the ad group level.

Google updates Display & Video 360 brand suitability features for 2025

28 days ago

Display & Video 360

Google is updating Display & Video 360's brand suitability features in 2025 to enhance advertiser strategies. Terminology will change, unifying "Brand safety" and "Category exclusions" as "Brand suitability." Most controls will shift to the advertiser level, with exceptions for third-party verification and keyword exclusions. Unified controls will apply across platforms, and new features will include bypass controls for non-programmatic guaranteed deals.

DV360 Announces Major API and Data Structure Updates for Spring 2025

1 months ago

Display & Video 360

The Display & Video 360 API and Structured Data Files will undergo changes to improve functionality. Frequency caps over 30 days will be deprecated on February 28, 2025. On March 6, 2025, optimized targeting for fixed bidding line items will be removed. From April 1, 2025, line items must assign floodlight activities for custom bidding algorithms. Bid multipliers will be deprecated on May 1, 2025. Review these changes to understand their impact.

Display & Video 360 API v4 Now in Public Beta with New Features Released

1 months ago

Display & Video 360

Display & Video 360 API v4 is now in public beta, with updates to v3. New features in v4 include the ability to delete LocationList resources, a required optimizationObjective field in InsertionOrder resources, and the renaming of FirstAndThirdPartyAudience to FirstPartyAndPartnerAudience. Updates for both v3 and v4 include support for asset-based creatives, Integral Ad Science quality sync segments, and new GeoRegionType values. Migration from v3 to v4 is advised.

Display & Video 360 Receives Disney's Live Advertising Certification

1 months ago

Display & Video 360 Programmatic Ads

isney Advertising has certified Google Display & Video 360 for live sports and entertainment advertising, marking a significant advancement in streaming technology. The certification includes Google, The Trade Desk, and Yahoo DSP, with Magnite as a supply-side partner. Platforms must meet standards for real-time bid responses and adapt to viewership spikes. This enables advertisers to adjust strategies during key moments in live events, improving sports advertising.

DV360 Enhances YouTube Ads with New Pause Ads

1 months ago

Display & Video 360

DV360 has rolled out updates to its YouTube advertising features for better campaign management. YouTube Pause Ads are now available for Instant Deals customers, allowing ads during video pauses on Connected TVs. Google has enhanced content control, enabling advertisers to exclude ads from appearing alongside themes like religious, political, and health-related content. Additionally, DV360 has improved frequency management, allowing advertisers to set monthly impression goals.

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