Google has announced three significant changes to the Display & Video 360 API and Structured Data Files (SDFs) that will take effect on June 12, 2025. The company made the announcement on Wednesday, May 28, 2025.
Purpose and Impact
The modifications are designed to better align the API and SDFs with the Display & Video 360 product. Google has warned that these changes may impact existing integrations and has listed them on their Announced Deprecations page.
Three Key Changes
YouTube & Partner Campaign Restrictions
Content category settings for YouTube & partner campaigns will no longer be modifiable at the line item level. This represents a structural change in how advertisers can manage content targeting for these specific campaign types.
Automated Bid Strategy Budget Limitations
Budget for line items under insertion orders using automated bid strategies will no longer be updatable through the Display & Video 360 API or SDFs. This change affects how advertisers manage budget allocation for campaigns utilizing automated bidding.
Enhanced URL Targeting Capabilities
SDFs will now allow targeting of any properly-formatted URL, expanding the targeting options available to advertisers using Structured Data Files.
Recommended Actions
Google has provided specific recommended actions for each change in their detailed change descriptions. The company advises users who believe these modifications will impact their integrations to review and follow the guidance provided for each affected area.
The changes reflect Google's ongoing efforts to streamline the Display & Video 360 platform while maintaining consistency between the API functionality and the core product experience.
