Display & Video 360 and Campaign Manager 360 has introduced several improvements in reporting, bidding, and measurement methodologies to enhance accuracy, efficiency, and compliance with industry standards.
Expanded Audience List Types
By the end of 2025, the 'Audience List Type' dimension in audience performance reporting will expand from three to ten values. This includes new types such as Agency, Commerce, Demographics, Affinity, In-market, Custom, Lookalike, and Unknown. This expansion allows for more detailed audience analysis and better optimization decisions.
Exchange Renaming
Starting the week of November 17, 2025, three exchanges in Display & Video 360 will be renamed to reflect updated branding and partnerships:
- Magnite Streaming → Magnite SpringServe
- Xandr → Microsoft Monetize
- Criteo—Commerce Grid → Criteo Commerce Grid
Users should update any saved reports, dashboards, or workflows that reference the old exchange names.
Time Format Change for Korean Reports
In the week of November 11, 2025, the time format in Korean language reports will change from "오후" to "PM" (e.g., "오후 6:45" becomes "PM 6:45"), standardizing time representation.
Floodlight Measurement for TrueView
By the end of the year, Display & Video 360 TrueView campaigns will append a new parameter, &gclsrc, to click-through landing URLs to improve click-through conversion attribution. Landing pages must be configured to accept this parameter to ensure proper attribution.
Optimized Targeting Update
By the week of September 22, 2025, Optimized Targeting will be enhanced to analyze both auto- and manual-targeting performance and adjust budget allocation in real-time. This update aims to improve bidding responsiveness, increase projected ROI, and unlock more spending opportunities for high-performing campaigns.
Display Impression Counting Update
Effective in 2025, Campaign Manager 360 will update its impression-counting methodology for billed display ad impressions from "on-download" to "begin-to-render." This change aligns with Media Rating Council (MRC) requirements, ensuring continued accreditation and adherence to industry standards for ad display measurement.
