Programmatic Ads News & Updates for August 2025

Google affinity Audiences now available for Netflix campaigns in Display and Video 360

6 days ago

Google affinity Audiences are now available for Netflix campaigns in Display & Video 360, letting advertisers target viewers based on interests like "auto enthusiasts" or "fashionistas." These audiences are formed from user activity on Google and third-party sites. This helps advertisers expand reach to users likely to convert, matching offline or TV campaign targets by selecting brand categories and demographics.

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Google Introduces Server Guided Ad Insertion for Enhanced Livestream Ad Experiences

3 months ago

Programmatic Ads Google AdMob

Google's Server Guided Ad Insertion (SGAI) provides a flexible and efficient method for integrating ads into video content. It combines server-side and client-side insertion for a seamless experience, enhancing branding with formats like squeezebacks. SGAI utilizes Google Dynamic Ad Insertion for ad selection, optimizing ad fill rates for live events through the Early Ad Break Notification API. It supports both client-side and server-side ad stitching.

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Spotify Ad Exchange Now Available on Display & Video 360

4 months ago

Display & Video 360 Programmatic Ads

Spotify Advertising has launched the Spotify Ad Exchange on DV360, allowing advertisers to integrate Spotify into their campaigns. This exchange enhances programmatic buying options, providing access to Spotify's inventory and engaged listeners. It supports audio, video, and display ads, with music placements available now and podcast placements coming in 2025. Advertisers can use open auctions and private marketplaces, available in 37 and 16 markets respectively.

Roblox launches new ad format and partners with Google to enhance advertising

4 months ago

Programmatic Ads

Roblox has launched a new video advertising format and partnered with Google to enhance its advertising business. Gamers can watch up to 30-second video ads in exchange for in-game boosts or resources. The partnership expands Immersive Ads to more publishers, allowing advertisers to connect with users through engaging content within the gaming experience. This strategy aims to scale Rewarded Video and other immersive formats for brands in the near future.

Display & Video 360 Receives Disney's Live Advertising Certification

5 months ago

Display & Video 360 Programmatic Ads

isney Advertising has certified Google Display & Video 360 for live sports and entertainment advertising, marking a significant advancement in streaming technology. The certification includes Google, The Trade Desk, and Yahoo DSP, with Magnite as a supply-side partner. Platforms must meet standards for real-time bid responses and adapt to viewership spikes. This enables advertisers to adjust strategies during key moments in live events, improving sports advertising.

Google Enhances IMA DAI SDK with Network Code Parameter Support

6 months ago

Programmatic Ads Google Ad Manager

The IMA DAI SDK now supports passing the network code parameter for full-service stream requests, specifically for LiveStreamRequest and VODStreamRequest classes. This change allows IMA DAI to respect Ad Manager settings. Providing the network code ensures that programmatic limited ads are applied correctly. The network code can be passed on platforms like HTML5, Android, iOS, tvOS, Chromecast, and Roku. For more details, refer to the Ad Manager documentation.

Google Extends Deprecation Timeline for Authorized Buyers Real-time Bidding Protocol

6 months ago

Programmatic Ads

Google has extended the deprecation of its Authorized Buyers Real-time Bidding protocol to April 30th, 2025, from February 15th, 2025. The company is assisting partners in migrating to OpenRTB, with many reporting improved bidding performance. After the new date, only OpenRTB will be supported for Authorized Buyers, Open Bidding, and SDK Bidding. Google provides resources to help partners understand the transition and ensure a smooth process.

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Amazon Ads Introduces Dynamic Traffic Engine to Optimize Programmatic Ad Buying

8 months ago

Amazon Ads Amazon DSP +1 more

Amazon Ads has introduced Dynamic Traffic Engine (beta) to optimize programmatic ad buying by improving communication between DSPs and SSPs. It allows DSPs to send advance demand signals, optimize traffic flow, and reduce unnecessary bid requests. Initial testing shows a 40% reduction in low-demand ad requests and a 7% improvement in fill rate. Available globally, it enhances inventory management, signal transparency, and monetization.

Google Ad Manager Launches New Sellside Audience Curation Capabilities for Agencies

8 months ago

Programmatic Ads Agencies

Google Ad Manager is launching new sellside audience curation capabilities, allowing agencies to buy curated audiences and inventory packages. Benefits include greater transparency, improved targeting, higher match rates, and clearer forecasting. Launching in North America with a global rollout next year, these tools help agencies optimize workflows and manage direct deals. Curation simplifies discovering and activating inventory and supports multiple data providers.

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