Programmatic Ads News

Here are the key Programmatic Ads updates you must know about in 2024:

• Oracle Shuts Down Ad Business After Revenue Plummets from $2 Billion to $300 Million
• Outbrain Acquires Teads for $1 Billion in Major Ad Tech Deal
• The Trade Desk Threatens to Cut Access to Yahoo Video Inventory by July 1st
• OpenAI's Strategy for Publisher Partnerships Unveiled in Leaked Deck
• PayPal Is Planning an Ad Business Using Data on Its Millions of Shoppers
• Publishers Criticize The Trade Desk's Premium List for Favoring CTV and Subscription Media
• Netflix to Launch Ad Tech Platform, Expanding Programmatic Partnerships
• Disney Partners with Walmart Connect for Enhanced Streaming Ad Targeting
• Netflix to take on Google and Amazon by building its own ad server
• IAS Expands Measurement Solutions for Microsoft Advertising Network
• Uber Expands Journey Ads to Programmatic Buyers with Google, Yahoo, and The Trade Desk
• Oracle's Ad Business Collapse Sparks Industry Layoffs and Uncertainty
• Netflix Struggles to Compete in Advertising Market Despite Streaming Dominance
• Reddit Partners with IAS for Third-Party Ad Verification
• Roku Launches Roku Exchange to Democratize TV Streaming Advertising
• IAB Tech Lab Launches Ad Creative ID Framework to Enhance CTV Advertising Experience
• Ad execs question ad verification's role amid recent tech blunders
• Why The Trade Desk Cut Yahoo Video Access for Advertisers
• How to Buy Ads on Netflix: Specs & Tactics for Marketers
• Why Yahoo DSP Adding CTV Support for Nielsen Rivals Matters for TV Measurement

Please note these Programmatic Ads updates are listed in order of user engagement and traffic. You can view all the trending stories on our website.

Here are the latest Programmatic Ads news and updates for September 2024 that you should know about:

• Google Announces Deprecation of Real-time Bidding Protocol and Transition to OpenRTB
• Outbrain Acquires Teads for $1 Billion in Major Ad Tech Deal
• IAS Expands Quality Attention to Mobile In-App, Enhances Accuracy and Coverage
• IAS Expands Measurement Solutions for Microsoft Advertising Network
• Oracle's Ad Business Collapse Sparks Industry Layoffs and Uncertainty
• Netflix Struggles to Compete in Advertising Market Despite Streaming Dominance
• Why The Trade Desk Cut Yahoo Video Access for Advertisers
• Uber Expands Journey Ads to Programmatic Buyers with Google, Yahoo, and The Trade Desk
• The Trade Desk Threatens to Cut Access to Yahoo Video Inventory by July 1st

The above Programmatic Ads updates are listed chronologically, with the most recent first. To view additional updates, click the 'Load More' button above.

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