Google Announces Deprecation of Real-time Bidding Protocol and Transition to OpenRTB
19 days ago
The Google Real-time Bidding protocol will be deprecated on February 15th, 2025, and will enter main...
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19 days ago
The Google Real-time Bidding protocol will be deprecated on February 15th, 2025, and will enter main...
1 months ago
Outbrain is acquiring Teads from Altice for $1 billion. Altice, which bought Teads in 2017 for $307 ...
1 months ago
Integral Ad Science (IAS) has expanded its Quality Attention™ measurement product to mobile in-app e...
2 months ago
Integral Ad Science (IAS) has expanded its measurement solutions for the Microsoft Advertising Netwo...
Get a comprehensive GA4 audit report with a customized action plan in minutes. +40 pages, 100 featur...
2 months ago
Oracle is shutting down its advertising division, leading to hundreds of layoffs. The company’s lead...
2 months ago
Netflix, the largest streaming service, struggles to rank in the top 10 for advertisers. Historicall...
2 months ago
The Trade Desk disabled access to Yahoo’s video inventory on June 17 over a dispute on labeling medi...
2 months ago
Uber’s advertising division will now enable programmatic buyers to access its Journey Ads solution a...
2 months ago
The Trade Desk and Yahoo are in last-minute talks over labeling Yahoo's media inventory. The dispute...