Programmatic Ads News & Updates for April 2026

Gemini stops harmful deceptive ads before users see them

5 hours ago

In 2025, Gemini-powered tools improved Google's detection of deceptive ads, blocking over 99% before display. The AI analyzes many signals to identify and stop malicious content, even as scammers use generative AI. Google blocked 8.3 billion ads and suspended 24.9 million accounts. Gemini also cut incorrect advertiser suspensions by 80%, balancing threat removal with support for honest businesses, and sped up user feedback processing fourfold.

New Display Video 360 API Discord Channels Launch with Updated Documentation

24 days ago

Display & Video 360 Programmatic Ads

Display & Video 360 bulk tools now have support for their API, Structured Data Files, and Bid Manager API in the Google Advertising and Measurement Community Discord server, where the team will engage with users and share updates. The Display & Video 360 API and Structured Data Files documentation has been updated with task guides, concept guides, and better navigation. Feedback can be given via the documentation or Discord server.

Campaign and Insertion Order targeting ends in Display Video 360 API and Data Files by 2026

2 months ago

Display & Video 360 Programmatic Ads

Campaign and Insertion Order targeting in the Display & Video 360 API and Structured Data Files will be discontinued on February 23, 2026, aligning with its removal from the Display & Video 360 UI. After this date, API requests related to these targeting options will return 404 errors, and targeting columns in related files will be empty or cause upload failures if populated. Documentation and support are available for these changes.

Google affinity Audiences now available for Netflix campaigns in Display and Video 360

8 months ago

Display & Video 360 Programmatic Ads

Google affinity Audiences are now available for Netflix campaigns in Display & Video 360, letting advertisers target viewers based on interests like "auto enthusiasts" or "fashionistas." These audiences are formed from user activity on Google and third-party sites. This helps advertisers expand reach to users likely to convert, matching offline or TV campaign targets by selecting brand categories and demographics.

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Google Introduces Server Guided Ad Insertion for Enhanced Livestream Ad Experiences

1 years ago

Programmatic Ads Google AdMob

Google's Server Guided Ad Insertion (SGAI) provides a flexible and efficient method for integrating ads into video content. It combines server-side and client-side insertion for a seamless experience, enhancing branding with formats like squeezebacks. SGAI utilizes Google Dynamic Ad Insertion for ad selection, optimizing ad fill rates for live events through the Early Ad Break Notification API. It supports both client-side and server-side ad stitching.

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Spotify Ad Exchange Now Available on Display & Video 360

1 years ago

Display & Video 360 Programmatic Ads

Spotify Advertising has launched the Spotify Ad Exchange on DV360, allowing advertisers to integrate Spotify into their campaigns. This exchange enhances programmatic buying options, providing access to Spotify's inventory and engaged listeners. It supports audio, video, and display ads, with music placements available now and podcast placements coming in 2025. Advertisers can use open auctions and private marketplaces, available in 37 and 16 markets respectively.

Roblox launches new ad format and partners with Google to enhance advertising

1 years ago

Programmatic Ads

Roblox has launched a new video advertising format and partnered with Google to enhance its advertising business. Gamers can watch up to 30-second video ads in exchange for in-game boosts or resources. The partnership expands Immersive Ads to more publishers, allowing advertisers to connect with users through engaging content within the gaming experience. This strategy aims to scale Rewarded Video and other immersive formats for brands in the near future.

Display & Video 360 Receives Disney's Live Advertising Certification

1 years ago

Display & Video 360 Programmatic Ads

isney Advertising has certified Google Display & Video 360 for live sports and entertainment advertising, marking a significant advancement in streaming technology. The certification includes Google, The Trade Desk, and Yahoo DSP, with Magnite as a supply-side partner. Platforms must meet standards for real-time bid responses and adapt to viewership spikes. This enables advertisers to adjust strategies during key moments in live events, improving sports advertising.

Google Enhances IMA DAI SDK with Network Code Parameter Support

1 years ago

Programmatic Ads Google Ad Manager

The IMA DAI SDK now supports passing the network code parameter for full-service stream requests, specifically for LiveStreamRequest and VODStreamRequest classes. This change allows IMA DAI to respect Ad Manager settings. Providing the network code ensures that programmatic limited ads are applied correctly. The network code can be passed on platforms like HTML5, Android, iOS, tvOS, Chromecast, and Roku. For more details, refer to the Ad Manager documentation.

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