Programmatic Ads News

Browse Programmatic Ads updates sorted by latest

Google Announces Deprecation of Real-time Bidding Protocol and Transition to OpenRTB

Google Announces Deprecation of Real-time Bidding Protocol and Transition to OpenRTB

19 days ago

The Google Real-time Bidding protocol will be deprecated on February 15th, 2025, and will enter main...

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Google for Developers

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Outbrain Acquires Teads for $1 Billion in Major Ad Tech Deal Trending ️‍🔥

Outbrain Acquires Teads for $1 Billion in Major Ad Tech Deal

1 months ago

Outbrain is acquiring Teads from Altice for $1 billion. Altice, which bought Teads in 2017 for $307 ...

IAS Expands Quality Attention to Mobile In-App, Enhances Accuracy and Coverage

IAS Expands Quality Attention to Mobile In-App, Enhances Accuracy and Coverage

1 months ago

Integral Ad Science (IAS) has expanded its Quality Attention™ measurement product to mobile in-app e...

IAS Expands Measurement Solutions for Microsoft Advertising Network

IAS Expands Measurement Solutions for Microsoft Advertising Network

Integral Ad Science (IAS) has expanded its measurement solutions for the Microsoft Advertising Netwo...

Automate Your GA4 Audit - Say Goodbye to Manual Checks!

Automate Your GA4 Audit - Say Goodbye to Manual Checks!

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Oracle's Ad Business Collapse Sparks Industry Layoffs and Uncertainty

Oracle's Ad Business Collapse Sparks Industry Layoffs and Uncertainty

Oracle is shutting down its advertising division, leading to hundreds of layoffs. The company’s lead...

Netflix Struggles to Compete in Advertising Market Despite Streaming Dominance

Netflix Struggles to Compete in Advertising Market Despite Streaming Dominance

2 months ago

Netflix, the largest streaming service, struggles to rank in the top 10 for advertisers. Historicall...

Why The Trade Desk Cut Yahoo Video Access for Advertisers

Why The Trade Desk Cut Yahoo Video Access for Advertisers

The Trade Desk disabled access to Yahoo’s video inventory on June 17 over a dispute on labeling medi...

Uber Expands Journey Ads to Programmatic Buyers with Google, Yahoo, and The Trade Desk

Uber Expands Journey Ads to Programmatic Buyers with Google, Yahoo, and The Trade Desk

2 months ago

Uber’s advertising division will now enable programmatic buyers to access its Journey Ads solution a...

The Trade Desk Threatens to Cut Access to Yahoo Video Inventory by July 1st Trending ️‍🔥

The Trade Desk Threatens to Cut Access to Yahoo Video Inventory by July 1st

The Trade Desk and Yahoo are in last-minute talks over labeling Yahoo's media inventory. The dispute...

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