Programmatic Ads

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Uber Expands Journey Ads to Programmatic Buyers with Google, Yahoo, and The Trade Desk

Uber Expands Journey Ads to Programmatic Buyers with Google, Yahoo, and The Trade Desk

16 hours ago

Uber’s advertising division will now enable programmatic buyers to access its Journey Ads solution a...

The Trade Desk Threatens to Cut Access to Yahoo Video Inventory by July 1st Trending ️‍🔥

The Trade Desk Threatens to Cut Access to Yahoo Video Inventory by July 1st

22 hours ago

The Trade Desk and Yahoo are in last-minute talks over labeling Yahoo's media inventory. The dispute...

Roku Launches Roku Exchange to Democratize TV Streaming Advertising

Roku Launches Roku Exchange to Democratize TV Streaming Advertising

1 days ago

Roku has launched Roku Exchange, a new advertising platform for TV streaming that connects ad invent...

Reddit Partners with IAS for Third-Party Ad Verification

Reddit Partners with IAS for Third-Party Ad Verification

2 days ago

Reddit is partnering with Integral Ad Science (IAS) to offer advertisers third-party validation for ...

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Oracle Shuts Down Ad Business After Revenue Plummets from $2 Billion to $300 Million Trending ️‍🔥

Oracle Shuts Down Ad Business After Revenue Plummets from $2 Billion to $300 Million

2 days ago

Oracle is shutting down its ad business, which saw revenue drop to $300 million in the 2024 fiscal y...

IAB Tech Lab Launches Ad Creative ID Framework to Enhance CTV Advertising Experience

IAB Tech Lab Launches Ad Creative ID Framework to Enhance CTV Advertising Experience

3 days ago

The Ad Creative ID Framework aims to improve Connected TV (CTV) advertising by introducing unique id...

Why Yahoo DSP Adding CTV Support for Nielsen Rivals Matters for TV Measurement

Why Yahoo DSP Adding CTV Support for Nielsen Rivals Matters for TV Measurement

3 days ago

Yahoo DSP's integration of Comscore, iSpot.tv, and VideoAmp for CTV ad measurement is a significant ...

Ad execs question ad verification's role amid recent tech blunders

Ad execs question ad verification's role amid recent tech blunders

4 days ago

Ad verification technologies are often blamed for ad tech blunders like fraud and ID spoofing. Recen...

Publishers Criticize The Trade Desk's Premium List for Favoring CTV and Subscription Media Trending ️‍🔥

Publishers Criticize The Trade Desk's Premium List for Favoring CTV and Subscription Media

9 days ago

Some publishers are upset with The Trade Desk's recent list of top premium publishers, feeling it un...

Why Publishers Invest in Programmatic Ads Despite Budget and Data Challenges

Why Publishers Invest in Programmatic Ads Despite Budget and Data Challenges

9 days ago

Publishers are investing in programmatic ads despite budget and data challenges, with 53% focusing h...