IAS Expands Measurement Solutions for Microsoft Advertising Network
28 days ago
Integral Ad Science (IAS) has expanded its measurement solutions for the Microsoft Advertising Netwo...
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Oracle's Ad Business Collapse Sparks Industry Layoffs and Uncertainty
1 months ago
Oracle is shutting down its advertising division, leading to hundreds of layoffs. The company’s lead...
Netflix Struggles to Compete in Advertising Market Despite Streaming Dominance
1 months ago
Netflix, the largest streaming service, struggles to rank in the top 10 for advertisers. Historicall...
Introducing GA4 Auditor - The Ultimate Google Analytics Audit Tool
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Why The Trade Desk Cut Yahoo Video Access for Advertisers
1 months ago
The Trade Desk disabled access to Yahoo’s video inventory on June 17 over a dispute on labeling medi...
Uber Expands Journey Ads to Programmatic Buyers with Google, Yahoo, and The Trade Desk
1 months ago
Uber’s advertising division will now enable programmatic buyers to access its Journey Ads solution a...
Trending ️🔥The Trade Desk Threatens to Cut Access to Yahoo Video Inventory by July 1st
1 months ago
The Trade Desk and Yahoo are in last-minute talks over labeling Yahoo's media inventory. The dispute...
Roku Launches Roku Exchange to Democratize TV Streaming Advertising
1 months ago
Roku has launched Roku Exchange, a new advertising platform for TV streaming that connects ad invent...
Reddit Partners with IAS for Third-Party Ad Verification
1 months ago
Reddit is partnering with Integral Ad Science (IAS) to offer advertisers third-party validation for ...
Trending ️🔥Oracle Shuts Down Ad Business After Revenue Plummets from $2 Billion to $300 Million
1 months ago
Oracle is shutting down its ad business, which saw revenue drop to $300 million in the 2024 fiscal y...