Browse Amazon Ads updates sorted by latest
1 days ago
Amazon introduced a beta option in rule-based bidding for Sponsored Products called "Automatically optimizing ROAS within the campaign budget." It likely lets Amazon adjust bids throughout the day to maximize ROAS while spending the full daily budget, without a set ROAS target or floor. The user is skeptical about Amazon controlling both bidding and spending and plans to test and report on its performance.
7 days ago
Amazon is updating Sponsored Brands product collections to allow 3-10 products per ad, up from 3. AI will dynamically select relevant products based on customer intent, though manual selection remains an option. Product details will be highlighted in ads, and no custom image or headline is needed, reducing creative work. This marks a push toward AI and personalization in Amazon Ads, with more AI features expected.
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15 days ago
Amazon Ads integrated the Podcast Audience Network into Amazon DSP, enabling advertisers to manage podcast ads with other digital media in one platform. It combines Amazon's data with Art19's insights for precise targeting on premium podcasts. This simplifies buying, improves targeting, offers detailed analytics, and provides premium inventory access. Available in the US for agencies and direct advertisers via Amazon DSP.
2 months ago
Amazon Ads launched new self-service benchmarks in Ad Console and via API, offering advertisers insights to evaluate brand category performance across ad formats and goals. These benchmarks help optimize campaigns and plan investments with peer brand matching and transparent methods. Available in the US for Brand Registry members, they cover Amazon DSP and Sponsored Ads, accessible through Campaign Manager, Report Center, and API.
3 months ago
Location-based interactive video ads on Prime Video let advertisers customize national TV commercials with local content like pricing and nearest dealerships, creating many ad variants without extra assets. This improves ad relevance and creative efficiency, targeting local audiences in the US. Available to most advertisers via Amazon DSP Video templates on Managed and Self-Service platforms.
5 months ago
Amazon has launched a feature integrating Sponsored Products campaigns into Alexa+ shopping conversations on Echo Show devices in the US. Customers receive both organic and sponsored product recommendations during chats with Alexa+. Advertisers with active campaigns can appear on Alexa+ without extra steps, with performance tracked in existing dashboards. Alexa+ offers a natural, context-aware shopping experience, expanding advertising opportunities.
5 months ago
Amazon introduced optimized targeting for Sponsored Display Conversion campaigns, allowing advertisers to dynamically target audiences likely to engage with ads. Advertisers can select optimized targeting, manual targeting, or both, with options for remarketing or contextual targeting. Available in many regions, this feature supports sellers, vendors, and managed or self-service users via the Advertising Console and Amazon Ads API.
6 months ago
Sponsored Brands is now available to all authors, including those with one title, allowing custom image and video ads to boost book visibility. Amazon offers free AI-powered image generation to create theme-matching images. The feature is available in North America, Europe, and Asia Pacific. Custom images in ads increase mobile click-through rates by 48%. Accessible via Advertising console and Amazon Ads API.
7 months ago
Amazon Ads now lets portfolios share unspent campaign budgets with campaigns that have used their daily limits, allowing them to spend up to double their daily budget. This helps campaigns run longer on busy days without raising the total monthly budget. Users can turn this feature on or off. It is available to various customer types across North America, South America, Europe, the Middle East, and Asia Pacific.
