Amazon Ads News & Updates for December 2025

Amazon Ads launches new benchmarks for data-driven ad performance insights

8 days ago

Amazon Ads launched new self-service benchmarks in Ad Console and via API, offering advertisers insights to evaluate brand category performance across ad formats and goals. These benchmarks help optimize campaigns and plan investments with peer brand matching and transparent methods. Available in the US for Brand Registry members, they cover Amazon DSP and Sponsored Ads, accessible through Campaign Manager, Report Center, and API.

Amazon Prime Video Launches Location-Based Interactive Video Ads for Localized Campaigns

1 months ago

Amazon Ads Amazon DSP

Location-based interactive video ads on Prime Video let advertisers customize national TV commercials with local content like pricing and nearest dealerships, creating many ad variants without extra assets. This improves ad relevance and creative efficiency, targeting local audiences in the US. Available to most advertisers via Amazon DSP Video templates on Managed and Self-Service platforms.

Alexa Plus launches Sponsored Products in conversational shopping on Echo Show

3 months ago

Amazon Ads

Amazon has launched a feature integrating Sponsored Products campaigns into Alexa+ shopping conversations on Echo Show devices in the US. Customers receive both organic and sponsored product recommendations during chats with Alexa+. Advertisers with active campaigns can appear on Alexa+ without extra steps, with performance tracked in existing dashboards. Alexa+ offers a natural, context-aware shopping experience, expanding advertising opportunities.

Amazon Launches Optimized Targeting for Sponsored Display Conversion Campaigns

3 months ago

Amazon Ads

Amazon introduced optimized targeting for Sponsored Display Conversion campaigns, allowing advertisers to dynamically target audiences likely to engage with ads. Advertisers can select optimized targeting, manual targeting, or both, with options for remarketing or contextual targeting. Available in many regions, this feature supports sellers, vendors, and managed or self-service users via the Advertising Console and Amazon Ads API.

Automate Meta Ads Creative Generation and Uploading

Featured

Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.

Amazon launches Sponsored Brands for all authors with free AI image tool

4 months ago

Amazon Ads

Sponsored Brands is now available to all authors, including those with one title, allowing custom image and video ads to boost book visibility. Amazon offers free AI-powered image generation to create theme-matching images. The feature is available in North America, Europe, and Asia Pacific. Custom images in ads increase mobile click-through rates by 48%. Accessible via Advertising console and Amazon Ads API.

Amazon Ads Launches Auto Budget Sharing to Boost Campaign Performance

5 months ago

Amazon Ads

Amazon Ads now lets portfolios share unspent campaign budgets with campaigns that have used their daily limits, allowing them to spend up to double their daily budget. This helps campaigns run longer on busy days without raising the total monthly budget. Users can turn this feature on or off. It is available to various customer types across North America, South America, Europe, the Middle East, and Asia Pacific.

Amazon Ads Console moves to multi-country view with new metrics and beta search

5 months ago

Amazon Ads

Amazon's Ads Console now offers a multi-country view, replacing the single-country setup. Users can view campaigns across countries with new metrics and a cleaner interface. Downsides include chunkier rows showing fewer campaigns, confusing currency display in USD instead of local currency, and filter risks causing errors. The new beta search allows hands-free, fast campaign searching and suggests future AI-powered features.

Amazon Ads Lets Advertisers Customize Bids Up to 900% for Search Placements

5 months ago

Amazon Ads

Advertisers can now adjust bids up to 900% for top of search and rest of search placements in Sponsored Brands campaigns. This applies to all ad formats and targeting types, enhancing campaign optimization. Placement-level metrics are viewable in the console or reports, allowing fine-tuning of bids. Controls are available via the Amazon Ads API with updated Sponsored Brands API specs.

Amazon Ads adds long term sales metrics to campaign reporting

5 months ago

Amazon Ads

Amazon Ads now includes long term sales (LTS) and LTS ROAS metrics in campaign reports. These estimate incremental sales over 12 months by tracking how campaigns move new-to-brand shoppers down the purchase funnel. Metrics rely on past 12-month returns from customer actions like page views, searches, add-to-carts, and purchases. New-to-brand shoppers are those without conversions in the last year.

Amazon Ads News

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