Browse Amazon Ads updates sorted by latest
9 days ago
Amazon Ads now includes long term sales (LTS) and LTS ROAS metrics in campaign reports. These estimate incremental sales over 12 months by tracking how campaigns move new-to-brand shoppers down the purchase funnel. Metrics rely on past 12-month returns from customer actions like page views, searches, add-to-carts, and purchases. New-to-brand shoppers are those without conversions in the last year.
15 days ago
Amazon Business exclusive campaigns for Sponsored Products let advertisers target business shoppers only on Amazon Business, separate from the regular Amazon store. Advertisers can set B2B budgets, promote ASINs, use B2B keywords, and adjust bids to boost sales. Available in North America, Europe, and Asia Pacific for eligible sellers, vendors, and agencies via Advertising console or API. Campaigns show only on Amazon Business with performance reports.
16 days ago
Sponsored Brands launched a new audience called new-to-brand (NTB) shoppers, allowing advertisers to boost bids to reach shoppers who haven't bought from their brand in 12 months. This can be applied to new and existing campaigns via a new 'Bid Adjustments' tab. NTB helps acquire customers and boost orders, with a 100% bid increase doubling NTB orders. Available globally and accessible via Advertising Console and API.
Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.
22 days ago
Amazon's Brand Analytics now provides Demographic Insights at the ASIN level, showing buyer details by income, education, gender, age, and marital status for each product. This helps tailor creative content, improve ad targeting, plan segmentation, and guide product development. Use cases include adjusting pricing for income groups, optimizing gender-specific creatives, and targeting underserved segments with ads, boosting data-driven decisions.
1 months ago
Amazon has introduced performance alerts for ASINs, allowing users to receive email notifications when specific metrics change, such as sales drops. Users can create up to 5 alert groups, each with 5 conditions, monitoring 10 ASINs per group. Alerts can track changes daily, weekly, or monthly and can include criteria like sales, units ordered, and page views. This update enhances brands' visibility and control over their product performance.
1 months ago
Amazon has upgraded its FBA Inventory Dashboard with a demand prediction tool that uses historical data to help sellers forecast future sales. This feature provides optimistic and average projections of weekly demand, aiding inventory decisions. While not perfect, it serves as a starting point for planning when combined with product knowledge and seasonal trends, helping sellers manage inventory levels more effectively.
1 months ago
Amazon Ads has introduced a feature for advertisers to target only business customers. In Sponsored Products campaigns, a new option called “Sites” allows advertisers to choose between displaying ads on Amazon retail, Amazon Business, and off-Amazon placements, or exclusively on Amazon Business to reach B2B shoppers. This provides brands with a strategic way to target business buyers with various budgets and product sets, enhancing their B2B presence on Amazon.
1 months ago
Amazon has made Amazon Insights available for audience creation at no cost. Starting June 2nd, Amazon Your Garage and Brand Store Insights will also be accessible for audience building, but not for full reporting. This change allows users to create custom audiences, such as Subscribe & Save customers who ordered more than three times, without a fee. This is beneficial for CPG brands looking to find high-LTV shoppers and create lookalike audiences.
2 months ago
Amazon Sponsored Display is enhancing its machine learning algorithm to improve conversion opportunities for Reach and Page Visit campaigns, aligning them with Conversion campaign objectives. Advertisers can expect better performance metrics. This update helps businesses reach the right audiences and drive sales. The feature is available in regions including North America, Europe, the Middle East, Africa, and Asia Pacific.
