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Amazon Ads News

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Amazon adds ASIN level Demographic Insights to Brand Analytics for targeted marketing

Amazon adds ASIN level Demographic Insights to Brand Analytics for targeted marketing

1 days ago

Amazon Ads

Amazon's Brand Analytics now provides Demographic Insights at the ASIN level, showing buyer details by income, education, gender, age, and marital status for each product. This helps tailor creative content, improve ad targeting, plan segmentation, and guide product development. Use cases include adjusting pricing for income groups, optimizing gender-specific creatives, and targeting underserved segments with ads, boosting data-driven decisions.

Amazon Introduces Performance Alerts for ASINs to Enhance Business Reports

Amazon Introduces Performance Alerts for ASINs to Enhance Business Reports

20 days ago

Amazon Ads

Amazon has introduced performance alerts for ASINs, allowing users to receive email notifications when specific metrics change, such as sales drops. Users can create up to 5 alert groups, each with 5 conditions, monitoring 10 ASINs per group. Alerts can track changes daily, weekly, or monthly and can include criteria like sales, units ordered, and page views. This update enhances brands' visibility and control over their product performance.

Amazon FBA Inventory Dashboard Upgraded with Demand Forecasting Tools

Amazon FBA Inventory Dashboard Upgraded with Demand Forecasting Tools

23 days ago

Amazon Ads Amazon Sellers

Amazon has upgraded its FBA Inventory Dashboard with a demand prediction tool that uses historical data to help sellers forecast future sales. This feature provides optimistic and average projections of weekly demand, aiding inventory decisions. While not perfect, it serves as a starting point for planning when combined with product knowledge and seasonal trends, helping sellers manage inventory levels more effectively.

Top-Notch Google Ads Audit Tool

Top-Notch Google Ads Audit Tool

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Effortlessly audit your Google Ads account with Marketing Auditor. Perform 200+ automated checks to uncover optimization opportunities and save over 10 hours per audit. Generate white-label reports in minutes with 50+ pages of actionable insights. Customize your reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides. This tool is the ultimate solution for efficient and impactful Google Ads audits.

Amazon Ads launches Sites feature for targeted B2B advertising in Sponsored Products

Amazon Ads launches Sites feature for targeted B2B advertising in Sponsored Products

28 days ago

Amazon Ads

Amazon Ads has introduced a feature for advertisers to target only business customers. In Sponsored Products campaigns, a new option called “Sites” allows advertisers to choose between displaying ads on Amazon retail, Amazon Business, and off-Amazon placements, or exclusively on Amazon Business to reach B2B shoppers. This provides brands with a strategic way to target business buyers with various budgets and product sets, enhancing their B2B presence on Amazon.

Amazon Unlocks Free Access to Insights for Audience Creation

Amazon Unlocks Free Access to Insights for Audience Creation

1 months ago

Amazon Ads

Amazon has made Amazon Insights available for audience creation at no cost. Starting June 2nd, Amazon Your Garage and Brand Store Insights will also be accessible for audience building, but not for full reporting. This change allows users to create custom audiences, such as Subscribe & Save customers who ordered more than three times, without a fee. This is beneficial for CPG brands looking to find high-LTV shoppers and create lookalike audiences.

Sponsored Display updates campaigns to optimize for improved conversion opportunities

Sponsored Display updates campaigns to optimize for improved conversion opportunities

1 months ago

Amazon Ads

Amazon Sponsored Display is enhancing its machine learning algorithm to improve conversion opportunities for Reach and Page Visit campaigns, aligning them with Conversion campaign objectives. Advertisers can expect better performance metrics. This update helps businesses reach the right audiences and drive sales. The feature is available in regions including North America, Europe, the Middle East, Africa, and Asia Pacific.

Amazon Ads
Amazon Ads

Official Source

Official Source

Amazon Ads is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Amazon Ads Introduces Dynamic Headline Customization in Sponsored Brands

Amazon Ads Introduces Dynamic Headline Customization in Sponsored Brands

2 months ago

Amazon Ads

Amazon has introduced "Optimize Your Headline," a feature for Sponsored Brands that customizes ad headlines based on customer intent and search behavior. This allows Amazon Ads to automatically generate relevant headline variations, enhancing ad experiences. This shift reflects a trend of AI-powered customization in Amazon's advertising strategy, moving from static to dynamic content, with future expansions anticipated across all ad types.

Amazon launches sponsored ads for authors in India, Japan, Mexico and Netherlands

Amazon launches sponsored ads for authors in India, Japan, Mexico and Netherlands

3 months ago

Amazon Ads

Amazon has launched sponsored ads for authors in India, Mexico, Netherlands, and Japan as of February 26, 2025. Authors can use their existing ads accounts to create ads in these new regions. Sponsored ads help boost visibility, attract readers, and drive sales by appearing in high-traffic areas on Amazon. Benefits include direct links to product pages, budget control, performance insights, and targeted messaging options. Access is available via the advertising console and Amazon Ads API.

Amazon Ads
Amazon Ads

Official Source

Official Source

Amazon Ads is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Amazon Ads Introduces New Off-Amazon Placement Settings for Sponsored Products

Amazon Ads Introduces New Off-Amazon Placement Settings for Sponsored Products

3 months ago

Amazon Ads

Amazon Ads has introduced new options for off-Amazon placements in Sponsored Products campaigns, available in the Campaign Settings tab. Advertisers can select between Maximize Reach, which boosts exposure and impressions off Amazon, and Minimize Spend, which emphasizes cost control. Maximize Reach is the default for existing campaigns, and advertisers are encouraged to review their settings to ensure they meet their objectives.

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