Amazon Ads News

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Amazon Ads Introduces Dynamic Segments for Improved Ad Targeting

Amazon Ads Introduces Dynamic Segments for Improved Ad Targeting

4 days ago

Amazon Ads has launched Dynamic Segments, a machine learning-powered feature for better ad targeting...

Amazon Ads
Amazon Ads

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Top-Notch Google Analytics Audit Tool

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GA4 Auditor
GA4 Auditor

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Prime Video introduces X-Ray Recaps, AI-powered summaries for seamless viewing experience

Prime Video introduces X-Ray Recaps, AI-powered summaries for seamless viewing experience

7 days ago

Prime Video's X-Ray Recaps is a generative AI feature offering brief, personalized summaries of TV s...

About Amazon
About Amazon

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Amazon Ads Expands Business Bid Adjustment Feature in Sponsored Products API

Amazon Ads Expands Business Bid Adjustment Feature in Sponsored Products API

20 days ago

Amazon Ads has introduced Business Bid Adjustment functionality in the Sponsored Products v3 API, av...

Amazon Ads
Amazon Ads

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Amazon Ads Updates Third-Party Data Provider Consent Policies with New Requirements

Amazon Ads Updates Third-Party Data Provider Consent Policies with New Requirements

21 days ago

Amazon Ads has updated its third-party data provider consent policies, introducing new requirements ...

Amazon Ads
Amazon Ads

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Amazon Ads Launches Audience Bid Boosting for Sponsored Products and Brands

Amazon Ads Launches Audience Bid Boosting for Sponsored Products and Brands

27 days ago

Amazon Ads has launched a new feature allowing advertisers to create and target custom audiences wit...

Amazon Ads
Amazon Ads

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Amazon Launches 'Optimal Frequency' for Ad Frequency Management in AMC

Amazon Launches 'Optimal Frequency' for Ad Frequency Management in AMC

28 days ago

Amazon has introduced 'Optimal Frequency' in Amazon Marketing Cloud at unBoxed 2024. It is a code-fr...

Amazon Ads
Amazon Ads

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Amazon Launches Ads Data Manager for Streamlined First-Party Data Management

Amazon Launches Ads Data Manager for Streamlined First-Party Data Management

28 days ago

Amazon introduced Ads Data Manager (ADM) at unBoxed 2024 to simplify first-party data management acr...

Amazon Ads
Amazon Ads

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Amazon Integrates AMC Audiences with Publisher Cloud for Enhanced Ad Targeting

Amazon Integrates AMC Audiences with Publisher Cloud for Enhanced Ad Targeting

28 days ago

Amazon announced at unBoxed 2024 the integration of Amazon Marketing Cloud (AMC) Audiences with Amaz...

Amazon Ads
Amazon Ads

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Amazon Launches 5 New Visual Search Features for Enhanced Shopping Experience

Amazon Launches 5 New Visual Search Features for Enhanced Shopping Experience

Amazon has introduced five new visual search features: visual suggestions showing images while typin...

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About Amazon

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