Amazon Ads News & Updates for April 2025

Amazon Ads Introduces Dynamic Headline Customization in Sponsored Brands

5 days ago

Amazon has introduced "Optimize Your Headline," a feature for Sponsored Brands that customizes ad headlines based on customer intent and search behavior. This allows Amazon Ads to automatically generate relevant headline variations, enhancing ad experiences. This shift reflects a trend of AI-powered customization in Amazon's advertising strategy, moving from static to dynamic content, with future expansions anticipated across all ad types.

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Amazon launches sponsored ads for authors in India, Japan, Mexico and Netherlands

1 months ago

Amazon Ads

Amazon has launched sponsored ads for authors in India, Mexico, Netherlands, and Japan as of February 26, 2025. Authors can use their existing ads accounts to create ads in these new regions. Sponsored ads help boost visibility, attract readers, and drive sales by appearing in high-traffic areas on Amazon. Benefits include direct links to product pages, budget control, performance insights, and targeted messaging options. Access is available via the advertising console and Amazon Ads API.

Amazon Ads Introduces New Off-Amazon Placement Settings for Sponsored Products

1 months ago

Amazon Ads

Amazon Ads has introduced new options for off-Amazon placements in Sponsored Products campaigns, available in the Campaign Settings tab. Advertisers can select between Maximize Reach, which boosts exposure and impressions off Amazon, and Minimize Spend, which emphasizes cost control. Maximize Reach is the default for existing campaigns, and advertisers are encouraged to review their settings to ensure they meet their objectives.

Amazon Launches Unspent Campaign Budget Sharing Feature for Advertisers

1 months ago

Amazon Ads

Amazon has launched a beta feature that redistributes unspent daily budgets within a portfolio to optimize ad spending. If a campaign does not fully utilize its budget, the remaining amount can be allocated to another campaign that has reached its daily limit. This feature may not benefit small portfolios and could disrupt long-term strategies, increasing the risk of overspending. It is more beneficial for large advertisers with multiple successful campaigns.

Amazon Launches Scheduled Bid Rules for Events

2 months ago

Amazon Ads

Amazon has launched a new bidding feature that allows scheduling bid changes for specific events, improving ad spend efficiency. For Valentine's Day, bids will be increased in the weeks before to attract last-minute shoppers, followed by adjustments after the event. For the March Spring Sale, bids will be boosted early to capture seasonal shopping, then reduced as demand wanes. This feature focuses on better timing to enhance visibility and performance.

Amazon Ads launches Events feature for automated bid rules in advertising console

2 months ago

Amazon Ads

Amazon Ads has launched event-based bid rules in the advertising console for Sponsored Products advertisers, enabling automatic bid increases during high shopper traffic events. Previously, advertisers manually adjusted bids, risking missed sales. This feature is available across regions including North America, Europe, Asia Pacific, and Africa, and can be accessed in the advertiser console under the “Settings” section when adding a new bid rule.

Amazon expands advertising reach with Retail Ad Service for other retailers

2 months ago

Amazon Ads Retail Media

Amazon is allowing retailers to use its advertising tools to run sponsored ads on their websites, simplifying targeted ad campaigns. The Amazon Retail Ad Service enables companies to display relevant ads on their sites, initially available for U.S. retailers for a fee. Amazon's ad revenue reached $14.3 billion, ranking third in digital advertising. The service allows customization of ads and uses AWS for data management, potentially enhancing Amazon's ad technology.

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Amazon Introduces New Customer Journey Analytics Tool for Brands

2 months ago

Amazon Ads Amazon Brand Analytics +1 more

Amazon has launched a Customer Journey Analytics tool in its Brand Analytics suite, enabling brands to track customer interactions throughout the purchasing journey. It provides insights into customer engagement during awareness, consideration, intent, and purchase stages. The tool aggregates data across all ASINs at the brand level, offering metrics like branded search performance and store traffic analytics. There is potential for more detailed insights at the category and ASIN levels.

Amazon Advertisers Can Now Access Global Billing Center for Invoices on Single Page

3 months ago

Amazon Ads Amazon DSP

Sponsored ads and Amazon DSP advertisers can access invoices from a single page globally. They can view and download invoices individually or in bulk, along with a country-level billing summary showing amounts due. This feature simplifies the process, reducing clicks needed to check billing details. Third-party integrators can also use public APIs for invoice management. The feature is available in various regions for both Sponsored Ads and Amazon DSP.

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