Amazon Ads News & Updates for January 2025

Amazon Ads launches Events feature for automated bid rules in advertising console

6 days ago

Amazon Ads has launched event-based bid rules in the advertising console for Sponsored Products advertisers, enabling automatic bid increases during high shopper traffic events. Previously, advertisers manually adjusted bids, risking missed sales. This feature is available across regions including North America, Europe, Asia Pacific, and Africa, and can be accessed in the advertiser console under the “Settings” section when adding a new bid rule.

Amazon expands advertising reach with Retail Ad Service for other retailers

12 days ago

Amazon Ads Retail Media

Amazon is allowing retailers to use its advertising tools to run sponsored ads on their websites, simplifying targeted ad campaigns. The Amazon Retail Ad Service enables companies to display relevant ads on their sites, initially available for U.S. retailers for a fee. Amazon's ad revenue reached $14.3 billion, ranking third in digital advertising. The service allows customization of ads and uses AWS for data management, potentially enhancing Amazon's ad technology.

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Amazon Introduces New Customer Journey Analytics Tool for Brands

17 days ago

Amazon Ads Amazon Brand Analytics +1 more

Amazon has launched a Customer Journey Analytics tool in its Brand Analytics suite, enabling brands to track customer interactions throughout the purchasing journey. It provides insights into customer engagement during awareness, consideration, intent, and purchase stages. The tool aggregates data across all ASINs at the brand level, offering metrics like branded search performance and store traffic analytics. There is potential for more detailed insights at the category and ASIN levels.

Amazon Advertisers Can Now Access Global Billing Center for Invoices on Single Page

1 months ago

Amazon Ads Amazon DSP

Sponsored ads and Amazon DSP advertisers can access invoices from a single page globally. They can view and download invoices individually or in bulk, along with a country-level billing summary showing amounts due. This feature simplifies the process, reducing clicks needed to check billing details. Third-party integrators can also use public APIs for invoice management. The feature is available in various regions for both Sponsored Ads and Amazon DSP.

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Amazon Ads Introduces Dynamic Traffic Engine to Optimize Programmatic Ad Buying

1 months ago

Amazon Ads Amazon DSP +1 more

Amazon Ads has introduced Dynamic Traffic Engine (beta) to optimize programmatic ad buying by improving communication between DSPs and SSPs. It allows DSPs to send advance demand signals, optimize traffic flow, and reduce unnecessary bid requests. Initial testing shows a 40% reduction in low-demand ad requests and a 7% improvement in fill rate. Available globally, it enhances inventory management, signal transparency, and monetization.

Amazon Sponsored Brands launches impression and click forecasting in advertising console

2 months ago

Amazon Ads

Sponsored Brands launched a new feature in the advertising console providing forecasts of impressions and clicks based on campaign settings. Available for campaigns with the “Drive page visits” goal, these forecasts use machine-learning models from historical campaigns. This helps advertisers understand potential impacts before launching. The feature is accessible in North America, South America, Europe, Middle East, and Asia Pacific.

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Amazon launches Amazon Haul store to compete with Temu and Shein, offering low-cost items

2 months ago

Amazon Ads Amazon Sellers +1 more

Amazon has launched Amazon Haul, a discount store on its mobile app and web browser, to compete with Temu and Shein. The store offers products priced at $20 or less, with most items under $10, and delivery times of one to two weeks. It features fashion, home, lifestyle, and electronics products, all backed by Amazon’s A-to-z Guarantee. Customers can enjoy additional savings on larger orders, and free returns are available for purchases over $3.

Amazon Sponsored Brands Ads Now Available in Canada and Australia

2 months ago

Amazon Ads

Authors in Canada and Australia can now create Sponsored Brands ads with custom image and video ads to engage readers. Authors must have three or more books under a single pen name claimed in Author Central to launch a campaign. Sponsored Brands ads help increase book visibility and author awareness, appearing in various shopping results and product detail pages. This feature is available in North America, Europe, and Asia Pacific.

Amazon Ads Introduces Dynamic Segments for Improved Ad Targeting

2 months ago

Amazon Ads

Amazon Ads has launched Dynamic Segments, a machine learning-powered feature for better ad targeting. It includes ML-based audience segmentation, first-party shopping signal integration, website insight analysis, conversion signal processing, and dynamic audience updates. Available through the advertising console, Amazon Ads API, and POST /sd/targets endpoint, it enhances campaign reach, targeting accuracy, scalability, and performance.

Amazon Ads News

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