
Amazon Unlocks Free Access to Insights for Audience Creation
2 days ago
Amazon has made Amazon Insights available for audience creation at no cost. Starting June 2nd, Amazon Your Garage and Brand Store Insights will also be accessible for audience building, but not for full reporting. This change allows users to create custom audiences, such as Subscribe & Save customers who ordered more than three times, without a fee. This is beneficial for CPG brands looking to find high-LTV shoppers and create lookalike audiences.