Amazon Sponsored Brands launches impression and click forecasting in advertising console
1 days ago
Sponsored Brands launched a new feature in the advertising console providing forecasts of impressions and clicks based on campaign settings. Available for campaigns with the “Drive page visits” goal, these forecasts use machine-learning models from historical campaigns. This helps advertisers understand potential impacts before launching. The feature is accessible in North America, South America, Europe, Middle East, and Asia Pacific.
