Amazon Ads News & Updates for September 2025

Alexa Plus launches Sponsored Products in conversational shopping on Echo Show

18 days ago

Amazon has launched a feature integrating Sponsored Products campaigns into Alexa+ shopping conversations on Echo Show devices in the US. Customers receive both organic and sponsored product recommendations during chats with Alexa+. Advertisers with active campaigns can appear on Alexa+ without extra steps, with performance tracked in existing dashboards. Alexa+ offers a natural, context-aware shopping experience, expanding advertising opportunities.

Amazon Launches Optimized Targeting for Sponsored Display Conversion Campaigns

19 days ago

Amazon Ads

Amazon introduced optimized targeting for Sponsored Display Conversion campaigns, allowing advertisers to dynamically target audiences likely to engage with ads. Advertisers can select optimized targeting, manual targeting, or both, with options for remarketing or contextual targeting. Available in many regions, this feature supports sellers, vendors, and managed or self-service users via the Advertising Console and Amazon Ads API.

Amazon launches Sponsored Brands for all authors with free AI image tool

1 months ago

Amazon Ads

Sponsored Brands is now available to all authors, including those with one title, allowing custom image and video ads to boost book visibility. Amazon offers free AI-powered image generation to create theme-matching images. The feature is available in North America, Europe, and Asia Pacific. Custom images in ads increase mobile click-through rates by 48%. Accessible via Advertising console and Amazon Ads API.

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Amazon Ads Launches Auto Budget Sharing to Boost Campaign Performance

2 months ago

Amazon Ads

Amazon Ads now lets portfolios share unspent campaign budgets with campaigns that have used their daily limits, allowing them to spend up to double their daily budget. This helps campaigns run longer on busy days without raising the total monthly budget. Users can turn this feature on or off. It is available to various customer types across North America, South America, Europe, the Middle East, and Asia Pacific.

Amazon Ads Console moves to multi-country view with new metrics and beta search

2 months ago

Amazon Ads

Amazon's Ads Console now offers a multi-country view, replacing the single-country setup. Users can view campaigns across countries with new metrics and a cleaner interface. Downsides include chunkier rows showing fewer campaigns, confusing currency display in USD instead of local currency, and filter risks causing errors. The new beta search allows hands-free, fast campaign searching and suggests future AI-powered features.

Amazon Ads Lets Advertisers Customize Bids Up to 900% for Search Placements

2 months ago

Amazon Ads

Advertisers can now adjust bids up to 900% for top of search and rest of search placements in Sponsored Brands campaigns. This applies to all ad formats and targeting types, enhancing campaign optimization. Placement-level metrics are viewable in the console or reports, allowing fine-tuning of bids. Controls are available via the Amazon Ads API with updated Sponsored Brands API specs.

Amazon Ads adds long term sales metrics to campaign reporting

2 months ago

Amazon Ads

Amazon Ads now includes long term sales (LTS) and LTS ROAS metrics in campaign reports. These estimate incremental sales over 12 months by tracking how campaigns move new-to-brand shoppers down the purchase funnel. Metrics rely on past 12-month returns from customer actions like page views, searches, add-to-carts, and purchases. New-to-brand shoppers are those without conversions in the last year.

Amazon Business launches exclusive Sponsored Products campaigns for B2B shoppers

3 months ago

Amazon Ads

Amazon Business exclusive campaigns for Sponsored Products let advertisers target business shoppers only on Amazon Business, separate from the regular Amazon store. Advertisers can set B2B budgets, promote ASINs, use B2B keywords, and adjust bids to boost sales. Available in North America, Europe, and Asia Pacific for eligible sellers, vendors, and agencies via Advertising console or API. Campaigns show only on Amazon Business with performance reports.

Amazon launches New-To-Brand Shoppers audience for Sponsored Brands bid boosting

3 months ago

Amazon Ads

Sponsored Brands launched a new audience called new-to-brand (NTB) shoppers, allowing advertisers to boost bids to reach shoppers who haven't bought from their brand in 12 months. This can be applied to new and existing campaigns via a new 'Bid Adjustments' tab. NTB helps acquire customers and boost orders, with a 100% bid increase doubling NTB orders. Available globally and accessible via Advertising Console and API.

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