Browse Amazon Ads updates sorted by latest
1 months ago
Sponsored Brands is now available to all authors, including those with one title, allowing custom image and video ads to boost book visibility. Amazon offers free AI-powered image generation to create theme-matching images. The feature is available in North America, Europe, and Asia Pacific. Custom images in ads increase mobile click-through rates by 48%. Accessible via Advertising console and Amazon Ads API.
1 months ago
Amazon Ads now lets portfolios share unspent campaign budgets with campaigns that have used their daily limits, allowing them to spend up to double their daily budget. This helps campaigns run longer on busy days without raising the total monthly budget. Users can turn this feature on or off. It is available to various customer types across North America, South America, Europe, the Middle East, and Asia Pacific.
1 months ago
Amazon's Ads Console now offers a multi-country view, replacing the single-country setup. Users can view campaigns across countries with new metrics and a cleaner interface. Downsides include chunkier rows showing fewer campaigns, confusing currency display in USD instead of local currency, and filter risks causing errors. The new beta search allows hands-free, fast campaign searching and suggests future AI-powered features.
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1 months ago
Advertisers can now adjust bids up to 900% for top of search and rest of search placements in Sponsored Brands campaigns. This applies to all ad formats and targeting types, enhancing campaign optimization. Placement-level metrics are viewable in the console or reports, allowing fine-tuning of bids. Controls are available via the Amazon Ads API with updated Sponsored Brands API specs.
2 months ago
Amazon Ads now includes long term sales (LTS) and LTS ROAS metrics in campaign reports. These estimate incremental sales over 12 months by tracking how campaigns move new-to-brand shoppers down the purchase funnel. Metrics rely on past 12-month returns from customer actions like page views, searches, add-to-carts, and purchases. New-to-brand shoppers are those without conversions in the last year.
2 months ago
Amazon Business exclusive campaigns for Sponsored Products let advertisers target business shoppers only on Amazon Business, separate from the regular Amazon store. Advertisers can set B2B budgets, promote ASINs, use B2B keywords, and adjust bids to boost sales. Available in North America, Europe, and Asia Pacific for eligible sellers, vendors, and agencies via Advertising console or API. Campaigns show only on Amazon Business with performance reports.
2 months ago
Sponsored Brands launched a new audience called new-to-brand (NTB) shoppers, allowing advertisers to boost bids to reach shoppers who haven't bought from their brand in 12 months. This can be applied to new and existing campaigns via a new 'Bid Adjustments' tab. NTB helps acquire customers and boost orders, with a 100% bid increase doubling NTB orders. Available globally and accessible via Advertising Console and API.
2 months ago
Amazon's Brand Analytics now provides Demographic Insights at the ASIN level, showing buyer details by income, education, gender, age, and marital status for each product. This helps tailor creative content, improve ad targeting, plan segmentation, and guide product development. Use cases include adjusting pricing for income groups, optimizing gender-specific creatives, and targeting underserved segments with ads, boosting data-driven decisions.
3 months ago
Amazon has introduced performance alerts for ASINs, allowing users to receive email notifications when specific metrics change, such as sales drops. Users can create up to 5 alert groups, each with 5 conditions, monitoring 10 ASINs per group. Alerts can track changes daily, weekly, or monthly and can include criteria like sales, units ordered, and page views. This update enhances brands' visibility and control over their product performance.
