Amazon Ads News & Updates for December 2024

Amazon Advertisers Can Now Access Global Billing Center for Invoices on Single Page

6 days ago

Sponsored ads and Amazon DSP advertisers can access invoices from a single page globally. They can view and download invoices individually or in bulk, along with a country-level billing summary showing amounts due. This feature simplifies the process, reducing clicks needed to check billing details. Third-party integrators can also use public APIs for invoice management. The feature is available in various regions for both Sponsored Ads and Amazon DSP.

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Amazon Ads Introduces Dynamic Traffic Engine to Optimize Programmatic Ad Buying

26 days ago

Amazon Ads Amazon DSP +1 more

Amazon Ads has introduced Dynamic Traffic Engine (beta) to optimize programmatic ad buying by improving communication between DSPs and SSPs. It allows DSPs to send advance demand signals, optimize traffic flow, and reduce unnecessary bid requests. Initial testing shows a 40% reduction in low-demand ad requests and a 7% improvement in fill rate. Available globally, it enhances inventory management, signal transparency, and monetization.

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Amazon Sponsored Brands launches impression and click forecasting in advertising console

1 months ago

Amazon Ads

Sponsored Brands launched a new feature in the advertising console providing forecasts of impressions and clicks based on campaign settings. Available for campaigns with the “Drive page visits” goal, these forecasts use machine-learning models from historical campaigns. This helps advertisers understand potential impacts before launching. The feature is accessible in North America, South America, Europe, Middle East, and Asia Pacific.

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Amazon launches Amazon Haul store to compete with Temu and Shein, offering low-cost items

1 months ago

Amazon Ads Amazon Sellers +1 more

Amazon has launched Amazon Haul, a discount store on its mobile app and web browser, to compete with Temu and Shein. The store offers products priced at $20 or less, with most items under $10, and delivery times of one to two weeks. It features fashion, home, lifestyle, and electronics products, all backed by Amazon’s A-to-z Guarantee. Customers can enjoy additional savings on larger orders, and free returns are available for purchases over $3.

Amazon Sponsored Brands Ads Now Available in Canada and Australia

1 months ago

Amazon Ads

Authors in Canada and Australia can now create Sponsored Brands ads with custom image and video ads to engage readers. Authors must have three or more books under a single pen name claimed in Author Central to launch a campaign. Sponsored Brands ads help increase book visibility and author awareness, appearing in various shopping results and product detail pages. This feature is available in North America, Europe, and Asia Pacific.

Amazon Ads Introduces Dynamic Segments for Improved Ad Targeting

1 months ago

Amazon Ads

Amazon Ads has launched Dynamic Segments, a machine learning-powered feature for better ad targeting. It includes ML-based audience segmentation, first-party shopping signal integration, website insight analysis, conversion signal processing, and dynamic audience updates. Available through the advertising console, Amazon Ads API, and POST /sd/targets endpoint, it enhances campaign reach, targeting accuracy, scalability, and performance.

Prime Video introduces X-Ray Recaps, AI-powered summaries for seamless viewing experience

1 months ago

Amazon Ads

Prime Video's X-Ray Recaps is a generative AI feature offering brief, personalized summaries of TV shows. It helps viewers catch up on missed plot points without rewinding or searching online, minimizing spoilers. Powered by Amazon Bedrock and SageMaker, it analyzes video segments and subtitles to generate concise descriptions. X-Ray Recaps can be accessed anytime during playback or from the Prime Video detail page.

Amazon Ads Expands Business Bid Adjustment Feature in Sponsored Products API

2 months ago

Amazon Ads

Amazon Ads has introduced Business Bid Adjustment functionality in the Sponsored Products v3 API, available in multiple marketplaces. Advertisers can increase bids by up to 900% for Amazon Business placements, applicable to new and existing campaigns. Starting September 5, 2024, advertisers can access Amazon Business performance metrics. The update includes new API endpoints and reporting capabilities, detailed in API specifications.

Amazon Ads Updates Third-Party Data Provider Consent Policies with New Requirements

2 months ago

Amazon Ads

Amazon Ads has updated its third-party data provider consent policies, introducing new requirements for publishers, advertisers, and vendors. By November 1, 2024, third parties can share country codes and consent strings, and by February 7, 2025, these will be mandatory. Country codes must be in ISO 3166 format, and consent strings are required for EEA and UK data. Platform-specific updates affect Amazon DSP, Events Manager, and Single Front Door. Organizations must comply by February 2025.

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