Sponsored Brands is now available to all authors, including those with a single title, allowing them to create custom image and video ads to increase book visibility and awareness. Amazon also offers a free AI-powered image generation tool to create custom images that align with a book’s theme.
Availability
The feature is accessible in:
- North America: United States, Canada, Mexico
- Europe: United Kingdom, Germany, Spain, Italy, France, Netherlands
- Asia Pacific: Australia, India, Japan
Importance
Using Sponsored Brands ads with custom images or videos helps authors build their brand and visually share their book’s storyline. These ads appear prominently in shopping results and product detail pages, enhancing reader connection. Historical data shows that book advertisers using custom images in Sponsored Brands ads experienced an average of 48% higher click-through rate on mobile compared to ads with only product images.
Users and Access
- Who can use it: Authors
- Where to access: Advertising console and Amazon Ads API
