AI-powered omnichannel marketing and optimization
August 27, 2024 at 9:56:56 AM
What is Skai?
Skai's omnichannel marketing platform empowers brands and agencies with data-driven marketing intelligence and connected media & measurement technology at scale. By consolidating over 100 publishers and retail media networks into a single platform, Skai eliminates fragmentation and provides complete visibility across paid media programs. The platform leverages AI to optimize investment decisions and drive brand growth, making it the only omnichannel demand-side platform for walled garden advertising.
Features
- Omnichannel Integration: Consolidate media from over 100 publishers and retail networks.
- AI-Powered Capabilities: Utilize AI to identify investment opportunities and optimize budget allocation.
- Comprehensive Analytics: Gain insights into key digital marketing trends, budget shifts, and incrementality measurement.
- Full-Funnel Capabilities: Activate media programs across search, social, retail media, and app stores.
- DSP Reporting Dashboard: Quickly identify low performance in campaigns, saving valuable time.
- Data Privacy & Security: Robust measures to ensure data privacy and security.
Use Cases
- Heads of Media: Streamline media management and optimize investment decisions across multiple channels.
- Retail Media: Manage multiple retailers in one platform, enhancing the value of retail media programs.
- Search & Social Campaigns: Activate and measure the effectiveness of search and social media campaigns.
- App Marketing: Efficiently manage and optimize app marketing strategies.
- Strategic Consulting: Benefit from expert services in strategy, planning, and budget forecasting.
FAQs
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