Marin Software's performance marketing platform offers a range of features to enhance your marketing efforts:

• Collect, Understand, & Share Marketing Data: Collect marketing data, align offline conversions, analyze with AI, and export to any platform.
• Maximize Results Across Ad Platforms: Forecast performance with AI, allocate spend, pace to target, and manage budgets.
• Automate & Manage Ad Platforms at Scale: Create/manage campaigns, automate workflows with AI, customize with scripts, and increase team output.

Marin Software's Managed Services provide on-demand marketing support with a team of experts who have hundreds of years of digital marketing experience. They assist with setting up ad platform accounts for easy integrations and cover your team when short-staffed, ensuring your marketing efforts remain uninterrupted and effective.

The 'PPC for B2B: a Performance Marketing Survey Report for 2023' offers valuable insights, including:

• Changes in budgets from 2020 to 2023 and their impact on advertisers.
• Prevalent challenges this year and how marketers are adapting.
• The critical role of audience targeting, especially during a recession.
• Effective content and campaign management techniques.
• The best ROAS or conversions from paid social or PPC channels for B2B.

The 'Ultimate Guide to Budget Optimization' helps you maximize the return on your marketing investment by enabling you to:

• Determine the level of investment required to hit business goals.
• Understand the trade-offs between volume and efficiency.
• Make informed decisions across marketing channels.
• Optimize your digital marketing investment for the best performance.

Marin Ascend offers several advantages for marketing automation:

• Bid Capabilities by Publisher: Optimize bids across different publishers.
• Holistic Approach to Fluid Budgeting: Manage budgets dynamically across channels.
• AI-powered Forecasting: Predict and optimize future performance.
• Automation: Automate workflows and increase team output, achieving significant revenue growth.

Marin Software supports a variety of ad platforms across different categories:

• Search: Google, Bing, Yahoo Japan, Apple Search Ads.
• Social: Meta, LinkedIn, Snap, Pinterest, TikTok.
• Retail: Amazon, Instacart, Criteo Retail, CitrusAd, Walmart.
• Display/Other: Criteo, Yahoo DSP, Amazon DSP, Taboola.
• Non-API Publishers: Custom integrations available.

Marin Software provides comprehensive reporting and dashboard features, including:

• Analytics Grid: Detailed data analysis.
• In-app Dashboards: Real-time performance monitoring.
• Dimensions (Automated Pivot Tables): Simplified data segmentation.
• Automated Alerts: Notifications for key metrics.
• Custom Columns: Tailored data views.
• White Labeling: Customizable branding.
• Currency Conversion & Localization: Global data management.

Marin Software offers different data retention and refresh rates based on the plan:

• Connect Plan: 24 months data retention, daily refresh.
• Ascend Plan: 36 months data retention, intraday refresh.
• One Plan: 48 months data retention, intraday refresh.

All plans provide unlimited object limits (campaign/keywords) and user permissions.