Google Ads News & Updates for January 2026

Google lowers audience size limits to 100 users for all networks and segment types

11 days ago

Google has reduced the minimum audience size limit to 100 active users for all networks (Display, Search, YouTube) and all segment types, including Remarketing and Customer Lists. This change follows earlier reductions and aims to make audience lists easier to use for smaller accounts. The threshold for segments to appear in Audience Insights has also dropped from 1,000 to 100 users. Updated help pages now include more details and tips.

Demand Gen Campaigns get Google Maps channel in Channel Control

12 days ago

Google Ads

Demand Gen now includes "Google Maps" as a selectable channel in Channel Control, allowing its use within the channel mix or as a standalone campaign. This upgrade offers new ways to optimize Demand Gen campaigns and could significantly impact campaign strategies. For optimization tips, the Demand Gen Playbook is recommended.

Google Expands AI Overviews Ads Support to 13 New Countries

12 days ago

Google Ads AI Overviews

Google updated its AI Overviews ad documentation to include support for ads in Australia, Canada, India, Indonesia, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, Philippines, Singapore, and the US. Previously, ads were only available in the US. The update also states that ads will not be shown for sensitive topics such as adult content, alcohol, gambling, finance, healthcare, and politics.

Google Ads adds Location Option for Presence in Demand Gen campaigns

18 days ago

Google Ads

Google Ads now offers a location option for Demand Gen campaigns, letting advertisers choose between Presence or Interest and Presence targeting. Previously, targeting required excluding all but desired countries since campaigns defaulted to Presence or Interest. It's still advised to use negative location exclusions when necessary, as explained in the Demand Gen Optimization Playbook.

Meta Ads Audit Checklist

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Run a Meta Ads audit with 100+ data points using a structured, automated checklist. Review campaigns, ad sets, ads, creatives, targeting, budgets, and delivery settings to spot hidden issues and missed optimizations. Built for agencies and teams managing multiple accounts who want consistent audits, faster reviews, and clear, actionable insights—without manual digging.

Google launches Nano Banana Pro image AI in PMax campaigns with new editing features

19 days ago

Google Ads

Google launched Nano Banana Pro, an advanced image AI tool now integrated into PMax campaigns. Users can add or edit images, combine products into scenes, and describe subjects, backgrounds, and moods to create visuals. Images are stored for 14 days unless saved. Previously accessible via Asset Studio, it's now fully embedded in PMax for enhanced creative control.

Google Ads API v19 to sunset on February 11 2026 migrate to newer version now

19 days ago

Google Ads

Google Ads API v19 will sunset on February 11, 2026, causing all v19 API requests to fail. Users must migrate to a newer version before this date to maintain access. Resources for migration include upgrading to the latest version and checking release notes. Recent method calls can be viewed in the Google Cloud Console under APIs & Services. For help, users can contact googleadsapi-support@google.com.

Google Ads launches Custom View to create personalized dashboards with up to five layouts

20 days ago

Google Ads

You can now create your own overview on Google Ads with the new Custom View setting. This lets you customize dashboards by adding tabs like Performance or Report, toggle cards on or off, reorder the layout with drag and drop, and save up to five different configurations. It helps you focus on the metrics you care about and avoid irrelevant cards for faster decision-making.

Google launches Social Video Upload Beta for Performance Max campaigns

20 days ago

Google Ads

Google launched a Social Video Upload (Beta) feature in Performance Max campaigns, allowing direct upload of up to 5 social videos without needing YouTube. This move challenges Meta, TikTok, and others, signaling Google's shift toward short-form-first creative across channels for PPC advertisers.

YouTube Shorts expands ad features to maximize holiday budgets

24 days ago

Google Ads Youtube Ads

YouTube Shorts has new ad features for the holiday season, including comments on Shorts ads, creator links to brand websites, and expanded ad placements across devices. These updates aim to boost engagement and purchase intent, with Shorts ads increasing purchase intent by 8.8% and driving 2.9 times more consumer spending intent than competitors. Brands are encouraged to use Shorts for effective holiday campaigns.

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