Google Ads News & Updates for April 2025

Google Ads Performance Max Expands with New Goals and Enhanced Image Controls

2 days ago

Google Ads Performance Max is introducing new features to enhance campaign performance. New customer lifecycle goals include retention goals for bidding on lapsed customers and new customer acquisition cost reporting. Image controls allow automatic sourcing from landing pages and enhancements for additional image versions. The limit for campaign-level negative keywords has increased from 100 to 10,000, providing better control over ad targeting and performance.

Google updates Ads policies on account suspensions and content clarity for usability

4 days ago

Google Ads

Google updated its Ads policies on suspensions, enhancing content and examples while keeping enforcement unchanged. The Account Suspensions overview includes a new FAQ section, and the Billing and Payment suspensions page has minor updates. The Misrepresentation policy has clarifications based on current trends. The Abusing the ad network policy also saw changes, but core messages and intents remain largely the same.

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Google Ads Introduces YouTube Engagements Goal for Demand Gen Campaigns

5 days ago

Google Ads

Google Ads has introduced a YouTube Engagements goal for Demand Gen campaigns, integrating YouTube and Display advertising. This goal requires video ad formats, does not allow Shopping Feed integration, and restricts Channel Control options. It enables optimization for channel subscriptions, which can be tracked or set as a biddable goal. This update shows Google's strategy to enhance advertising capabilities for broader funnel marketing.

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Google to Automatically Display Marketing Email Content in Search Results

9 days ago

Google Ads Google Merchant Center

Google will automatically display relevant information from marketing emails, pulling details about promotions and products from merchants' materials for Search and other platforms. Starting April 3, 2025, merchants will be opted into this feature but can opt out in Merchant Center settings. Google will showcase content like sales and product announcements, helping merchants save time and effectively showcase their products.

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Google Launches Auto-Generated Landing Page Screenshots for Demand Gen Ads

11 days ago

Google Ads

Google has introduced a feature for Demand Gen advertisers that automatically generates landing page screenshots for ads. This option, which may be enabled by default, allows a visual preview of the landing page, enhancing transparency and potentially improving click quality. Advertisers should ensure their landing pages are visually optimized, as the screenshot becomes part of the ad creative, making design quality crucial.

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Google updates Unfair advantage policy to allow double serving of ads from same company

12 days ago

Google Ads

On April 14, 2025, Google will update its Unfair advantage policy to allow the same ad from the same company to show in different ad locations. This change follows earlier experiments with double serving ads. The English version is the official policy, while translations are available. The update clarifies that the prohibition on multiple ads applies only to one ad location, and violations will not lead to immediate account suspension without warning.

Google Ads API New Error Codes for Invalid Developer Tokens Effective April 28, 2025

12 days ago

Google Ads

Previously, if any Google Ads API request had an invalid developer token, the API returned an OAUTH_TOKEN_HEADER_INVALID error. To clarify when the error is due to an invalid developer token, a new error code, DEVELOPER_TOKEN_INVALID, will be introduced in version v19.1 of the Google Ads API, effective April 28, 2025. Earlier versions will use DEVELOPER_TOKEN_NOT_APPROVED for invalid tokens. This change aims to enhance the experience for new developers.

Google PMax campaigns to automatically enable brand guidelines starting May 1 2025

13 days ago

Google Ads

Starting May 1, 2025, brand guidelines will automatically enable for Performance Max campaigns using consistent brand assets. Google Ads UI users will see this rollout begin on May 1, while API users will start on June 1, 2025, with completion expected by July 31, 2025. Only campaigns with consistent business names and logos will be migrated. Users must update their applications to check the campaign's brand guidelines status and are encouraged to migrate campaigns now.

Google Ads API v17 updates LowerTargetRoas recommendations with current average target

17 days ago

Google Ads

As of v17 of the Google Ads API, recommendations of type LOWER_TARGET_ROAS now include current_average_target_micros as a whole currency value instead of a micros value. A fix is set for April 23, 2025, to provide the correct micros value. The current value is truncated, leading to less precision. Users need to update their applications to treat current_average_target_micros as micros after the change. For help, refer to the Google Ads API support page.

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