Browse Google Ads updates sorted by latest
3 hours ago
Starting on October 3, 2025, you will be able to set both the gclid and gbraid fields on your ClickConversion messages when importing them to the Google Ads API using the UploadClickConversions method. Previously, setting both fields resulted in a partial failure error. Once this change is released, this error will no longer occur, and you will receive successful import responses.
1 days ago
Google Search Ads now display traffic volume labels showing visits in the past month directly under headlines and descriptions. The source of this data is unclear, possibly from Google Ads clicks, GA4, or Google's ecosystem signals. This adds social proof that may boost trust and clicks but raises concerns about transparency, data sourcing, and advertiser control. Labels may appear automatically, revealing performance data to competitors.
Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.
2 days ago
Smart Bidding Exploration for search is now fully launched for advertisers using tROAS in Google Ads, available at campaign or portfolio level. It allows campaigns some flexibility, potentially increasing conversions by up to 20% at the same cost. This new feature offers exciting opportunities for performance advertisers and adds to recent updates in Google Ads. Users are encouraged to try it and share their feedback.
6 days ago
Google Ads launched Creator Partnerships Hub Beta, letting advertisers link creator videos to their accounts and get insights. It tracks views, likes, watch time, and engagement, filtered by linked videos and creators with sponsored content. This tool offers visibility and accountability for creator campaigns and allows performance comparison like other ad formats. Find it under Tools > Shared Library > Creator Partnerships (Beta). Linking videos activates stats.
8 days ago
Google Ads completed brand guidelines rollout for new Performance Max campaigns via UI; API accounts will follow. Brand assets moved from asset groups to campaign level, requiring API code updates. From API v21, brand guidelines enabled by default but can be disabled. Users can enable guidelines manually in v19+. Automatic migration for existing campaigns is ongoing, expected to finish by October 30.
8 days ago
Google introduced a Gmail feature allowing users to apply Google Ads recommendations with one click directly from their inbox. This lets advertisers implement campaign changes without opening the email or Google Ads interface. However, it raises concerns as users might apply suggestions without fully reviewing them, potentially leading to uninformed decisions. Advertisers need to be cautious when using this streamlined ad management tool.
12 days ago
Google Ads API v18 will sunset on August 20, 2025, causing all v18 API requests to fail after this date. Users must migrate to a newer version before the deadline to maintain API access. Resources for migration include upgrading to the latest version, accessing release notes, and checking recent requests in the Google Cloud Console. For assistance during the upgrade, users can reach out to support or use the forum.
13 days ago
Google is removing ad sharing in the Google Ads API by October 15, 2025, with shared ads stopping service by Q1 2026. Ad sharing let one ad be used across multiple Ad Groups, but asset-based ads like Responsive Search Ads make this less efficient. Users must update apps to create unique ads per group and archive performance data. After Q1 2026, Google will auto-convert shared ads to individual copies, but machine-generated assets won't transfer.
14 days ago
Google launched two AI tools for bulk image editing in Ads and Merchant Center for ecommerce. Ads edits up to 100 images with background or object changes but can't send images back to Merchant Center. Merchant Center's "Generated for You" auto-enhances few products with limited control. Both improve efficiency but aren't ideal for large inventories. An ideal tool would let users select products, choose edits, review, and apply changes.
