Google Ads News & Updates for May 2025

Google updates Ads Transparency policy to show payer names for verified advertisers

1 days ago

Google is updating its Ads Transparency policy to show more details about ad payers in two phases. In May 2025, verified advertisers will see their payment profile name as the payer name if it differs from their verified name. Agencies will use the client payment profile. This will be visible in the My Ad Center and Ads Transparency Center. In June 2025, advertisers can edit their payer name. Election Ads verified advertisers will follow existing policies.

Automate Meta Ads Creative Generation and Uploading

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Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.

Alphabet Q1 FY25 earnings beat estimates with revenue up 12%

1 days ago

Google Ads Google Cloud +1 more

Alphabet reported Q1 FY25 earnings with revenue up 12% year-over-year to $90.2 billion, beating estimates by $1 billion. Operating margin increased to 34%, and EPS was $2.81, exceeding expectations by $0.80. Google Cloud revenue rose 28% to $12.3 billion, with an 18% operating margin. YouTube ads grew 10% to $8.9 billion. Alphabet's stock rose over 3% after announcing a 5% dividend increase and $70 billion in stock buybacks.

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Google Introduces Channel-Level Reporting for Performance Max Campaigns

2 days ago

Google Ads

Performance Max is introducing new reporting features for channel performance, search terms, and assets to assist advertisers in optimizing campaigns on Google platforms. Updates include channel-level reporting, detailed asset metrics, and diagnostics for potential issues. Advertisers can access data on clicks, conversions, and costs, and utilize search terms reporting for improved targeting. An open beta for channel performance reporting will begin soon.

Google Updates TV Masthead Format to Allow Sports Betting Ads Starting April 2025

4 days ago

Google Ads

Google will update its TV Masthead format requirements on April 30, 2025, allowing ads for Daily Fantasy Sports and Sports betting in the U.S. This change marks a significant shift in Google's advertising policies. Advertisers must comply with Google's existing Gambling and games policy. The update reflects the growth of legal sports betting in the U.S. since the 2018 Supreme Court ruling. Advertisers in these sectors should prepare to utilize this opportunity.

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Google launches Pause Ads for YouTube to engage viewers during video pauses

4 days ago

Google Ads

Google has launched a new Ad Type called "Pause Ads" for YouTube, allowing advertisers to display banner ads when a video is paused. This feature engages users at a moment of higher attention without disrupting their viewing experience. It is available for Video Reach campaigns using CPM bidding and shown only on YouTube in-stream ads as a static overlay. This method targets focused viewers and offers opportunities for tailored messaging during pause moments.

Google Ads introduces weight settings for Display view-through conversions

5 days ago

Google Ads

Google Ads now allows users to set the weight for view-through conversions in Display campaigns, adjustable from 1% to 100%. This feature seems irrelevant as it does not affect optimization or smart bidding. View-through conversions can only be added as an optimization event when campaigns pay by viewable impressions, which is rarely used. The author speculates about future applications in Demand Gen and PMax campaigns but is unsure of practical use cases.

Google Ads expands Checkout on Merchant for Demand Gen campaigns in the US

8 days ago

Google Ads Shopify

Google Ads has launched Checkout on Merchant for Demand Gen campaigns in the US, allowing users to transition from product discovery to checkout. This feature is available on YouTube In-stream inventory and Performance Max campaigns. Merchants can enable it by providing a checkout URL template in Google Merchant Center. Advertisers using checkout URLs see an average 11% increase in conversion value. This feature is accessible to all users with product feeds.

Google Ads introduces Tree Table View for enhanced report analysis

9 days ago

Google Ads

Google Ads has introduced a Tree Table View option in Reports for improved performance analysis. This hierarchical layout replaces flat tables, allowing users to visually stack dimensions, making data reading easier and saving time on reporting. Key benefits include an organized overview of multi-level dimensions, quicker insight discovery across segments, and a better structure for performance breakdowns. To try it, go to Reports and switch to Tree Table View.

Google Ads API v17 to sunset on June 4 2025

9 days ago

Google Ads

Google Ads API v17 will sunset on June 4, 2025, after which all v17 API requests will fail. Migrate to a newer version before this date to maintain API access. Resources for migration include upgrading to the latest version and checking release notes. Recent API calls can be viewed in the Google Cloud Console under APIs & Services.

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