Google Ads News & Updates for February 2026

Google Ads Shared Library adds default opt-in for using Google-owned images

1 days ago

Google Ads Shared Library's Location Manager now has a default opt-in allowing Google to use its own images in your ad campaigns without prior consent. This change, spotted by Conor Crummey, may be seen as sneaky since users weren't given an opt-out chance and images might not always align with business needs or brand safety. However, it can be useful for businesses lacking media or wanting to try Google AI. Awareness of this update is important.

Google Ads launches Channel-Level Reporting for Performance Max campaigns

4 days ago

Google Ads

Google Ads API v23 introduces channel-level reporting for Performance Max campaigns, showing detailed ad performance across channels like Search, YouTube, and Display at campaign, asset group, and asset levels. This replaces the previous MIXED value with specific channel data, enabling better optimization. Channel data is available from June 1, 2025, and asset group reporting is only via the API.

Google Ads API v23 Released with New Features and Faster Updates

5 days ago

Google Ads

Google Ads API v23, the first 2026 release, introduces faster updates. Features include ad network breakdown for Performance Max, detailed invoice info, new campaign start/end time fields, store location data in PerStoreView, LIFE_EVENT_USER_INTEREST dimension, conversion rate suggestions for Demand Gen, AI-based audience definition, and new ShoppingPerformanceView metrics. Updated client libraries and a January 29 Discord event are available.

Google Ads Audit, Done Automatically

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Run an automated Google Ads audit directly from Google Sheets with 40+ built-in checks. Review campaigns, ad groups, keywords, ads, and account settings to catch missed best practices and optimization gaps. Ideal for agencies and in-house teams to standardize audits, save hours of manual work, and turn findings into clear, actionable recommendations.

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Google PMax Launches Your Data Exclusions Feature to Exclude First Party Data

7 days ago

Google Ads

PMax introduced a new feature called "Your Data Exclusions" that allows excluding first-party data from PMax campaigns. This setting lets users exclude Remarketing Lists and Customer Match Lists directly at the campaign level, removing all remarketing lists, not just audience signals. It can be found under Campaign Settings, within demographic exclusions, where you enable and select your lists to exclude.

Google Ads Data Manager now suggests product connections for better integration

8 days ago

Google Ads

Google Ads Data Manager now suggests relevant product connections based on the user's login email to reduce manual searches and guide missing integrations. This update signals Google's push for a more interconnected ecosystem. For PPC professionals, account performance will increasingly depend on signal quality from integrated data like GA4, YouTube, and Merchant Center, which is crucial for Google's AI in 2026.

Google Ads launches Campaign Mix Experiments beta to test multiple campaign types

11 days ago

Google Ads

Google Ads' Campaign Mix Experiments (beta) lets advertisers test multiple campaign types, budgets, and settings in one experiment with up to 5 arms. It supports Search, Performance Max, Shopping, Demand Gen, Video, and App campaigns, excluding Hotel campaigns. This helps optimize budget allocation, test strategies, and improve performance by analyzing detailed data and campaign interactions.

Google launches new Demand Gen features boosting Shoppable CTV and Travel Ads

11 days ago

Google Ads CTV

Google is expanding Demand Gen features, making them generally available to enhance its role across YouTube and Google. New tools include Shoppable CTV for buying products via YouTube ads on TVs, Attributed Branded Searches to track brand search impact, and Travel Feeds for dynamic hotel ads. Demand Gen drives 7% more conversions with TV screens and helped LG Electronics achieve 24% higher conversion rates and 91% lower CPA than paid social campaigns.

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Google Ads launches Campaign Total Budgets for Search, Performance Max and Shopping

18 days ago

Google Ads

Campaign total budgets are now available in Search, Performance Max, and Shopping campaigns, letting advertisers set a budget for a set period without daily adjustments. This feature optimizes spending to fully use the budget by the end date, supporting campaigns from days to weeks. Escentual.com saw a 16% traffic increase during promotions without overspending, showing the tool's effectiveness in managing budgets and improving results.

Google introduces A/B testing for assets in Performance Max campaigns

22 days ago

Google Ads

Google is introducing a new Beta feature for Performance Max campaigns allowing A/B testing of asset sets within the same asset group. Users can select assets to test and define common assets that stay the same. The experiment is set up via the Experiments page under Assets. Tests may need to run for at least 4 weeks due to the campaign's learning phase. This feature shows promise for improving campaign performance.

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