Google Ads News & Updates for January 2025

Google Ads launches new segmentation feature for Enhanced Conversion Impact analysis

19 hours ago

Google Ads has introduced a segmentation feature that enables advertisers to analyze Enhanced Conversion Impact percentages by campaign types, offering insights into conversion sources. It currently supports Search and YouTube campaigns, with plans to expand to Demand Gen and Performance Max in future updates. Enhanced Conversions improve tracking in low-cookie environments, ensuring measurement accuracy through secure data handling.

Google Adds Source Column to Performance Max Search Terms Insights

20 hours ago

Google Ads

Google has added a source column to the search terms insights report for Performance Max campaigns in Google Ads. This feature enhances visibility into what triggers ads for specific search categories, revealing factors like search themes, URLs, and creative assets. Advertisers can access this column by navigating to their accounts under campaigns and insights. The source column provides clarity on the reasons ads are displayed in certain search categories.

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Google Announces Updates to Child and Teen Advertising Policies for 2025

5 days ago

Google Ads

Google will update its advertising policies for children and teens in January 2025, focusing on transparency and accessibility. The company will consolidate five key areas into a new hub called ad protections for children and teens, covering ads for kids, ad-serving protections, and YouTube Kids advertising. These changes are organizational, with no new enforcement measures, aimed at helping advertisers understand and navigate existing protections for minors.

Google Shopping Introduces Shipping Confidence Values for Merchant Performance

6 days ago

Google Ads Google Merchant Center

Google has introduced Shipping Confidence Values (CVs), a metric system that evaluates the accuracy of merchants' shipping promises against actual delivery performance in Google Shopping. CVs range from 0% to 100%, with higher percentages indicating better accuracy. High CVs enhance ad rankings and visibility, while low CVs can lower rankings. Merchants can optimize CVs by providing detailed shipping information and ensuring consistency across platforms.

Google Launches Open-Source Negative Keyword Cleaner for Google Ads

6 days ago

Google Ads Gemini

Google Marketing Solutions has launched Negative Keyword Cleaner, an open-source tool for optimizing Google Ads campaigns by managing negative keywords. Built on Google Cloud and powered by Gemini AI, it analyzes data to identify negative keywords that block relevant ads. Using AI, it automates detection of restrictive keywords, ensuring ads reach their audience. Available on GitHub, this tool enhances campaign management and keyword strategy.

Google Enhances Image Rights Protection with New Legal Waiver in Google Ads

6 days ago

Google Ads

Google Ads has introduced a mandatory legal waiver checkbox for image uploads, requiring advertisers to confirm ownership or authorization of images on landing pages. Users must declare their rights and instruct Google to publish these images for advertising. This waiver integrates with automated assets, affecting both new and existing disclosures. Additionally, Google's AI assistant suggests images from landing pages for ad creation.

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Microsoft Clarity Launches Full Integration with Google Ads

7 days ago

Google Ads Microsoft Clarity

Microsoft has launched its Google Ads integration for Microsoft Clarity after a private preview. This integration merges Google Ads performance metrics with Clarity's behavioral analytics, allowing marketers to gain deeper insights. Key features include session recordings, heatmaps, and tools to identify friction points. Users can analyze campaign-level data and track essential metrics. The integration requires linking a Google Ads account through the Clarity dashboard.

Google Ads Expands Promotion Assets with New Promo Code Features

7 days ago

Google Ads

Google Ads has expanded its Promotion Assets with new promo code options for advertisers. The update introduces two formats: Promo code (Barcode) allows integration of types like Aztec, Data Matrix, and EAN-8, requiring input of the barcode number. Promo code (QR Code) enables direct text encoding with a 720-character limit but does not support link integration. These features enhance how businesses present promotional codes.

Google Ads Introduces Learning Phase Estimates Beta for Demand Gen Campaigns

8 days ago

Google Ads

Google Ads has launched a Beta feature called Learning Phase Estimates for Demand Gen campaigns, offering key performance metrics before launch. The forecast card includes Days to First Conversion, First Week Conversions, and Days in Learning Phase. A visual indicator system shows checkmarks for estimates that meet expectations and information icons for those that do not. Factors like daily budget and CPA targets affect the learning phase duration and campaign performance.

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