Google Ads News & Updates for March 2026

Google Ads Customer Match API uploads move to Data Manager API by April 2026

1 days ago

Starting April 1, 2026, Customer Match uploads via the Google Ads API will no longer work. Users must switch to the Data Manager API for uploading and managing Customer Match data. This change affects developers who haven't uploaded Customer Match data in the last 180 days. The Data Manager API offers enhanced security, unified data ingestion, and new features like confidential matching and encryption. Other Google Ads API functions remain unchanged.

Google Ads integrates VEO 3 for free AI image and video creation in Asset Studio

5 days ago

Google Ads

VEO 3 will be integrated for free into Google Ads Asset Studio, making it a complete AI power tool. Users will have access to Nano Banana Pro and VEO 3 AI image and video creation tools together, with unlimited credits for video generation for now. This update is highly anticipated and significantly enhances Google Ads Asset Studio's capabilities.

Google Ads API Developer Assistant v2.0 Transforms Into Proactive Automation Partner

8 days ago

Google Ads

Google Ads API Developer Assistant v2.0 upgrades from code generation to proactive troubleshooting and automation. It features one-command setup and updates, unified directories, a conversion troubleshooting suite, API v23 support, session hooks for automation, enhanced GAQL validation, and experimental Skills for complex tasks. This update improves reliability and speeds up API integration for developers.

Google announces v23.1 release of Google Ads API with new features

9 days ago

Google Ads

The Google Ads API v23.1 release requires upgrading client libraries to access new features. It adds support for the EU Political Ads Regulation with new campaign and customer fields, introduces YouTubeVideoUploadService for video management, supports text guidelines for campaigns, and adds metrics for unique users seeing ads multiple times. It also tracks YouTube follow-on views. Resources and live events are available for learning more.

Meta Ads Audit Checklist

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Run a Meta Ads audit with 100+ data points using a structured, automated checklist. Review campaigns, ad sets, ads, creatives, targeting, budgets, and delivery settings to spot hidden issues and missed optimizations. Built for agencies and teams managing multiple accounts who want consistent audits, faster reviews, and clear, actionable insights—without manual digging.

Google Ads Support Form Now Requires Authorization for Account Changes

10 days ago

Google Ads

Google Ads support now requires users to authorize a specialist to access and make changes to their accounts when submitting a support form. This means users allow Google Ads experts to troubleshoot but bear all risks, including no guarantees on performance or results. Users must understand the implications before consenting, as they remain responsible for their account spend and outcomes.

Google Ads updates budget pacing for Ad Scheduling starting March 2026

14 days ago

Google Ads

Starting March 1, 2026, Google Ads will change budget pacing for campaigns using Ad Scheduling. Monthly spending limits stay at 30.4 times the Average Daily Budget, but systems will try to spend up to this limit regardless of the Ad Schedule. Daily spend won't exceed twice the Average Daily Budget. Campaigns won't run on days they're turned off. Advertisers should adjust budgets if needed due to this change.

Google adds Scenario Planner to Meridian for real-time marketing ROI estimates

14 days ago

Google Ads Attribution

Google is adding Scenario Planner to its Meridian marketing measurement toolbox, giving marketers and developers tools to improve campaign measurement. Many marketers struggle to link Marketing Mix Model outputs to business decisions. Scenario Planner offers a user-friendly interface for experimenting with budgets and seeing real-time ROI without coding, making measurement insights more accessible and actionable.

Data Manager API v1.5 Released with User List Management and Audience Ingestion

17 days ago

Google Ads Campaign Manager 360

The Data Manager API v1.5 introduces full user list lifecycle management with create, retrieve, update, and delete functions via UserListService. PartnerLinkService enables secure connections between advertiser and data partner accounts. Expanded audience ingestion now supports User IDs for Customer Match in Google Ads, with improved status reporting for diagnostics. Guides are available for upgrading workflows and managing partner links.

Google updates Lookalike audiences in Demand Gen to AI suggestion model from March 2026

19 days ago

Google Ads

Starting March 2026, Google will change Lookalike segments in Demand Gen campaigns from strict similarity-based targeting to an AI-driven suggestion model that can expand beyond the selected list to optimize conversions. Advertisers can still request legacy Lookalike targeting. This change aims to improve performance by allowing more automation, similar to Meta's AI targeting approach, though it may reduce control.

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