Google Ads News & Updates for February 2025

Google Introduces Consent Unbundling for OAuth in Ads APIs Starting May 2025

13 hours ago

Starting May 1, 2025, Google Cloud will implement consent unbundling for OAuth user authentication in projects created before 2019. Applications using Ads-related APIs must update to handle this change. Users will choose specific OAuth scopes instead of granting all permissions. Existing refresh tokens and single scope applications are unaffected. Developers should ensure their applications can handle partial consent and test the feature.

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Google enhances Responsive Search Ads with new dynamic asset flexibility features

13 hours ago

Google Ads Paid Search +1 more

Google is enhancing Search ads with increased asset flexibility, allowing better combinations of headlines and descriptions. Responsive Search Ads (RSAs) can now show up to two headlines in sitelink spaces to maximize relevance. Advertisers can utilize more of their crafted headlines, driving higher engagement. The system will maintain relevance to keywords while optimizing asset placement, helping advertisers connect with customers effectively.

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Google Ads Launches AI-Powered Creative Using Imagen 3 Model

1 days ago

Google Ads

Google Ads has introduced new features to help advertisers create engaging lifestyle imagery. These include generative AI for images of adults, asset audience recommendations, and testing for Performance Max campaigns. Imagen 3 enables image generation from text prompts while following strict guidelines. Advertisers can customize prompts and provide feedback on generated images. New asset testing capabilities will evaluate the effectiveness of creative assets.

Google Ads Launches Advanced Plans Feature for Enhanced Campaign Planning

2 days ago

Google Ads

Google Ads has launched Advanced Plans in its reach planner tool to help advertisers optimize campaign strategies through intelligent ad type selection. This feature allows the creation of targeted conversion plans by choosing the best mix of ad types based on goals, enhancing performance. Discovered by Brent Neale, it also aids in budget allocation focused on driving conversions, showcasing Google's commitment to improving campaign planning.

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Google Ads Enhances Performance Max with Search Theme Insights

3 days ago

Google Ads

Google Ads has launched search theme insights for Performance Max, enhancing campaign understanding for advertisers. This feature improves transparency by showing how Google AI expands reach beyond existing URLs and assets, providing clearer performance insights. Advertisers can view top-performing search themes, enabling refined targeting and optimization. This update significantly aids in optimizing Performance Max campaigns.

Google Updates Cryptocurrency Advertising Policy for UAE Market

4 days ago

Google Ads

Google will update its Cryptocurrencies and related products policy in February 2025, focusing on UAE advertising requirements. Starting February 26, 2025, cryptocurrency exchanges and wallet providers must obtain Google certification and hold valid licenses from the FSRA, VARA, or DFSA to advertise. Advertisers must comply with local laws, and violations will lead to a minimum 7-day warning before account suspension.

Google Releases Performance Max FAQ to Address Advertiser Concerns and Improve Clarity

7 days ago

Google Ads

Google has released FAQs addressing advertiser concerns about Performance Max, focusing on its effectiveness and transparency. Key topics include the need for video content, strategies for obtaining high-quality leads, and preventing ads on branded queries. Performance Max optimizes across channels for cost-efficient conversions. Advertisers are advised to consolidate campaigns for improved AI learning and to implement brand safety controls.

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Google Ads updates Customer Match lists with new 540-day membership limit

8 days ago

Google Ads

Beginning April 7, 2025, Google Ads will implement a maximum membership duration of 540 days for Customer Match lists. Existing lists without expiration or longer durations will be updated to this limit. Users need to regularly refresh their lists to prevent size reduction and campaign pauses. Google Ads API users should set the membership_life_span field to 540 or less. Automatic migrations will occur for lists that exceed this limit.

Google Announces Updates to Gambling and Games Advertising Policy

10 days ago

Google Ads

Google is updating its Gambling and Games policy, effective April 14, 2025, to clarify guidelines for advertisers. The changes include updated country-specific requirements and detailed explanations of gambling categories. A preview of the revised policy is available for advertisers to review. Additional updates before the implementation date may not be reflected in the preview. Google will notify advertisers of finalized changes through standard channels.

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