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Google Ads introduces silent Opt-in for Video Enhancements in Demand Gen campaigns

Google Ads introduces silent Opt-in for Video Enhancements in Demand Gen campaigns

1 days ago

Google Ads

Google Ads has introduced a new silent opt-in for Demand Generation campaigns called "Video Enhancements," allowing users to add various video formats. This feature includes creating vertical videos from horizontal ones and generating shorter video ads using Google AI, which selects key moments. Users can track the performance of these enhanced videos to decide whether to keep or delete them. This update follows a previous enhancement made a month ago.

Thomas Eccel
Thomas Eccel

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Google Unveils 4 Smart Shopping Features for Last-Minute Holiday Buyers

Google Unveils 4 Smart Shopping Features for Last-Minute Holiday Buyers

3 days ago

Google Ads Google Merchant Center

Manage holiday shopping procrastination with Google tools. For gift ideas, AI can suggest options based on specific interests. Use the “Get it fast” filter on Google Shopping to find gifts available for quick delivery. For in-store shopping, Google Lens provides product insights and comparisons. Plan your shopping route with Google Maps to locate stores carrying desired items. Lastly, opt for package tracking in Gmail to receive delivery updates on your orders.

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Google

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Tired of spending too much time creating audits for your clients?

Tired of spending too much time creating audits for your clients?

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Marketing Auditor simplifies your audit process, letting you generate comprehensive, white-label reports in just a few clicks. Save over 10 hours per report while analyzing 200+ data points and delivering 50+ pages of actionable insights. Customize reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides to showcase your expertise.

Google Ads updates Personalized Advertising Policy for clarity and organization

Google Ads updates Personalized Advertising Policy for clarity and organization

4 days ago

Google Ads

Google has announced an administrative update to its Personalized advertising policy, effective December 6, 2024. This update is purely administrative, with no substantive changes to the policy or its enforcement. The core rules for advertisers remain unchanged. The goal is to improve the organization, clarity, and readability of the policy documentation, helping advertisers better understand and comply with existing requirements.

Google
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How to Perform a Google Ads Audit That Actually Drives Results

How to Perform a Google Ads Audit That Actually Drives Results

8 days ago

Google Ads

A Google Ads audit is a comprehensive evaluation that reveals hidden performance issues and opportunities across your advertising campaigns. With studies showing up to 46% of ad budgets are wasted on invalid clicks and poor optimization, regular audits are crucial for maintaining peak performance. This step-by-step guide shows you how to conduct a thorough Google Ads audit, covering everything from account structure to conversion tracking.

Marketing Auditor
Marketing Auditor

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Google Introduces New Dating and Companionship Ads Policy with Certification Program

Google Introduces New Dating and Companionship Ads Policy with Certification Program

8 days ago

Google Ads

In March 2025, Google will introduce a new Dating and Companionship Ads policy requiring advertiser certification for dating-related ads. The policy bans ads promoting underage dating, exploitative practices, and deceptive services. It also restricts certain categories like hookup sites and racy content. Enforcement begins on March 4, 2025, and advertisers must comply by completing certification or removing non-compliant ads before this date.

Google
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Google Consolidates Demand Gen Campaign Policies with YouTube Ad Requirements

Google Consolidates Demand Gen Campaign Policies with YouTube Ad Requirements

14 days ago

Google Ads

Google is simplifying its advertising policy structure by merging Demand Gen campaign requirements into existing YouTube ad policies, effective January 2025. This consolidation will integrate all image, text, and video policies into YouTube's standards, affecting advertisers running Demand Gen or Performance Max campaigns. The unified framework will apply to YouTube, Discover feed surfaces, Gmail placements, and Google Ads platforms.

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Google Ads API Now Supports Service Account Access Trending ️‍🔥

Google Ads API Now Supports Service Account Access

15 days ago

Google Ads

Google Ads has introduced a feature allowing administrators to grant access to a service account. This enables the use of service account credentials for API calls to the Google Ads account and related accounts. The update simplifies the authentication process by eliminating the need for refresh tokens, OAuth consent screens, and domain-wide impersonation. For assistance, visit the Google Ads API support page.

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Google to Test Removing Hotel Search Features in Europe to Comply with EU Regulations

Google to Test Removing Hotel Search Features in Europe to Comply with EU Regulations

16 days ago

Google Ads Compliance Monitoring

Google has made over 20 changes to comply with the Digital Markets Act (DMA) in Europe, including redesigning features and removing others. These modifications have negatively impacted airlines, hotel operators, and small retailers. Google proposes more changes to accommodate comparison sites' requests and will test removing free hotel features in Germany, Belgium, and Estonia. Google aims to comply with the DMA while maintaining useful tech for users.

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Google Ads Creative Studio to Sunset in Q1 2025

Google Ads Creative Studio to Sunset in Q1 2025

16 days ago

Google Ads

Google's Ads Creative Studio will sunset in Q1 2025 to focus on new growth areas and collaboration with creative partners. Partners will handle customized campaigns. For YouTube, use third-party partners for video customization. Display customers can use Studio or third-party partners. Key dates: Oct 28, 2024 - no new accounts; Jan 17, 2025 - no new projects; end of March 2025 - full sunset. Existing workflows like editing and exporting remain.

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