Google Ads News & Updates for June 2025

YouTube follow-on views optimization now available in Demand Gen campaigns

14 hours ago

Demand Gen campaigns now allow optimization for YouTube follow-on views, helping grow channel engagement by targeting viewers likely to watch more videos after an ad. Advertisers can set follow-on views as a primary goal in their campaign settings to actively optimize for deeper engagement. To use this feature, link your YouTube channel to your Google Ads account and adjust goals in the Conversions Summary.

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Google offers buyouts to US employees in Search and other divisions

2 days ago

Google Ads Google Cloud +1 more

Google is offering voluntary buyouts to US employees in its Search, marketing, research, and core engineering divisions, excluding DeepMind, Google Cloud, YouTube, and central ad sales. The buyouts provide a minimum of 14 weeks' pay with a July 1 deadline. Some Google parts require in-office work three days a week by September or face layoffs. Executives say the program supports those not aligned with company strategy or struggling in their roles.

Google Ads adds URL inclusions and exclusions in Keywords tab for better control

3 days ago

Google Ads

Google Ads now offers URL Inclusions and Exclusions in the Keywords tab, allowing advertisers to control which URLs their Search ads can show for. This new feature provides more precise targeting, helping avoid irrelevant or competitor URLs and guiding ad delivery based on site content. It's a new tool for improving Search traffic quality, though its performance impact is still untested.

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Google Ads can pause individual accounts linked to Manager accounts violating policy

3 days ago

Google Ads

Google Ads can pause individual accounts linked to Manager accounts that violate third-party policy. If your individual account is linked to a violating Manager account, it may be paused. To resume ads, you must unlink your account from the Manager account. Notifications with instructions will be sent if this action is needed. Carefully vet who manages your campaigns.

Google adds QR code overlay for YouTube Ads on Connected TV boosting engagement

4 days ago

Google Ads

Google added a checkbox to auto-generate QR code overlays on YouTube ads shown on Connected TVs, enabling viewers to scan and visit URLs directly. This boosts interactivity, conversions, and cross-device attribution for CTV ads, which previously lacked clicks and performance data. It requires no development work and benefits lead gen, e-commerce, app installs, and more, while still allowing companion banners for desktop viewers.

YouTube rolls out 30 second non-skippable CTV ad format in beta

8 days ago

Google Ads

Google Ads has introduced a new 30-second non-skippable CTV ad format in beta, allowing ads between 16-30 seconds to run exclusively on TV screens like Smart TVs and Chromecast. It uses a Target CPM bid strategy and is found under Brand Awareness & Consideration. This format suits high-attention brand storytelling, product launches, and campaigns designed for big screens with engaged viewers unlikely to skip ads.

Google Ads API v20 release announced with new features and client library upgrades

8 days ago

Google Ads

The v20 release of the Google Ads API has been announced, requiring users to upgrade their client libraries and code. Key features include adding campaign level negative keywords to Performance Max campaigns, more granular report segmentation for Demand Gen campaigns, and enhanced audience insights. Some features are restricted to allowlisted accounts. Updated libraries and code examples will be published next week.

Google launches new video ads across Search Image and Shopping surfaces

9 days ago

Google Ads Display Ads

Google launched video ads across web, image, and shopping search in the US and Canada. These ads combine video with product info to engage users early in their shopping journey. Brands use Performance Max campaigns to show these interactive, brand-focused ads in browsy search placements, boosting recognition and clicks to websites.

Google Ads Custom Segments Now Show Estimated Audience Size

10 days ago

Google Ads

Google Ads now shows estimated audience size for Custom Segments based on keywords, URLs, or app interactions. This update helps advertisers quickly see potential reach, aiding campaign planning and optimization. It allows validation of audience size, prioritization of segments for different funnel stages, and experimentation with segment criteria. This small update improves targeting efficiency and strategy.

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