Google Ads News & Updates for January 2026

Google PMax Launches Your Data Exclusions Feature to Exclude First Party Data

19 hours ago

PMax introduced a new feature called "Your Data Exclusions" that allows excluding first-party data from PMax campaigns. This setting lets users exclude Remarketing Lists and Customer Match Lists directly at the campaign level, removing all remarketing lists, not just audience signals. It can be found under Campaign Settings, within demographic exclusions, where you enable and select your lists to exclude.

Google Ads Data Manager now suggests product connections for better integration

1 days ago

Google Ads

Google Ads Data Manager now suggests relevant product connections based on the user's login email to reduce manual searches and guide missing integrations. This update signals Google's push for a more interconnected ecosystem. For PPC professionals, account performance will increasingly depend on signal quality from integrated data like GA4, YouTube, and Merchant Center, which is crucial for Google's AI in 2026.

Google Ads launches Campaign Mix Experiments beta to test multiple campaign types

4 days ago

Google Ads

Google Ads' Campaign Mix Experiments (beta) lets advertisers test multiple campaign types, budgets, and settings in one experiment with up to 5 arms. It supports Search, Performance Max, Shopping, Demand Gen, Video, and App campaigns, excluding Hotel campaigns. This helps optimize budget allocation, test strategies, and improve performance by analyzing detailed data and campaign interactions.

Google launches new Demand Gen features boosting Shoppable CTV and Travel Ads

4 days ago

Google Ads CTV

Google is expanding Demand Gen features, making them generally available to enhance its role across YouTube and Google. New tools include Shoppable CTV for buying products via YouTube ads on TVs, Attributed Branded Searches to track brand search impact, and Travel Feeds for dynamic hotel ads. Demand Gen drives 7% more conversions with TV screens and helped LG Electronics achieve 24% higher conversion rates and 91% lower CPA than paid social campaigns.

Top-Notch Google Ads Audit Tool

Featured

Effortlessly audit your Google Ads account with Marketing Auditor. Perform 200+ automated checks to uncover optimization opportunities and save over 10 hours per audit. Generate white-label reports in minutes with 50+ pages of actionable insights. Customize your reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides. This tool is the ultimate solution for efficient and impactful Google Ads audits.

Trending ️‍🔥

Google Ads launches Campaign Total Budgets for Search, Performance Max and Shopping

11 days ago

Google Ads

Campaign total budgets are now available in Search, Performance Max, and Shopping campaigns, letting advertisers set a budget for a set period without daily adjustments. This feature optimizes spending to fully use the budget by the end date, supporting campaigns from days to weeks. Escentual.com saw a 16% traffic increase during promotions without overspending, showing the tool's effectiveness in managing budgets and improving results.

Google introduces A/B testing for assets in Performance Max campaigns

15 days ago

Google Ads

Google is introducing a new Beta feature for Performance Max campaigns allowing A/B testing of asset sets within the same asset group. Users can select assets to test and define common assets that stay the same. The experiment is set up via the Experiments page under Assets. Tests may need to run for at least 4 weeks due to the campaign's learning phase. This feature shows promise for improving campaign performance.

Google adds Call Assets to Vehicle Ads for faster dealer calls and leads

19 days ago

Google Ads

Google now includes Call Assets in Vehicle Ads, allowing direct calls to dealers and faster lead generation. This enhancement is significant for automotive advertisers as Vehicle Ads target bottom-of-funnel demand, and adding click-to-call improves user conversion.

Google Ads API Ends Support for New Session Attributes and IP Address Data

19 days ago

Google Ads

Starting February 2, 2026, the Google Ads API will no longer accept new adopters of session attributes or IP address data for conversion imports. Developers should transition to the Data Manager API, which supports these features. Existing users can continue using the Google Ads API until they migrate. An error may occur if session attributes or IP addresses are included in requests, requiring developers to update their code.

Google Ads moves to motion with free AI video generation in Merchant Center

21 days ago

Google Ads

Google Ads is moving from static images to motion by introducing free AI Video Generation inside Google Merchant Center. Users can animate product images into short videos quickly, with Google providing an initial prompt upon upload. This benefits demand generation, YouTube Shorts, faster creative testing for e-commerce, and signals Google's preference for motion over static images. This feature may soon be available in Google Ads directly.

Google Ads News

FAQs

What are the top Google Ads updates I must know about in 2025?

What are the latest Google Ads news this month?

What are the best Google Ads tools that I should use?

What's the best source for Google Ads news and updates?

Is there a Google Ads newsletter I can subscribe to?