Browse Google Ads updates sorted by latest
3 days ago
YouTube Shorts has new ad features for the holiday season, including comments on Shorts ads, creator links to brand websites, and expanded ad placements across devices. These updates aim to boost engagement and purchase intent, with Shorts ads increasing purchase intent by 8.8% and driving 2.9 times more consumer spending intent than competitors. Brands are encouraged to use Shorts for effective holiday campaigns.
3 days ago
The Google Ads API Developer Assistant is a new extension for Gemini CLI that simplifies workflows by allowing users to interact using natural language. It includes features like natural language Q&A, GAQL and Python code generation, direct API execution, and CSV export. Users should be familiar with Google Ads API concepts and have a developer token. The assistant is available on GitHub, and feedback can be provided through surveys or Discord.
4 days ago
The Data Manager API provides a centralized, secure way for advertisers and agencies to manage first-party data across Google Ads, Analytics, and Display & Video 360. It simplifies data ingestion, improves measurement, and bidding by enabling audience uploads and offline conversion events. It includes privacy features like confidential matching and will expand to more Google platforms soon, supported by partnerships with various companies.
Marketing Auditor simplifies your audit process, letting you generate comprehensive, white-label reports in just a few clicks. Save over 10 hours per report while analyzing 200+ data points and delivering 50+ pages of actionable insights. Customize reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides to showcase your expertise.
10 days ago
PMax campaigns now let you exclude specific age groups and genders at the campaign level, helping to cut low-intent age brackets, remove mismatched gender segments, and reduce wasted impressions. This keeps the algorithm focused on real buyers and improves efficiency without changing assets or ROAS bidding. This update is practical and recommended to use.
11 days ago
On 1 December 2025, Google Ads will update its Gambling and games policy for the USA, disallowing promotion of online gambling content targeting horse racing. Existing certifications for horse racing aggregators will be revoked, and new applications for such certifications will be rejected. Promotion of horse racing by online gambling operators remains unaffected.
11 days ago
Google Ads updated Performance Max to show Search Partner traffic in Channel Performance and Distribution. Advertisers can now see spend on Search Partners, budget splits between Google Search and partners, and reasons for CPC spikes or unusual search behavior. This update improves transparency, addressing a long-standing blind spot, offering clarity though not control, benefiting analysts significantly.
12 days ago
Google now offers real-time support case updates via WhatsApp for Google Ads users. This feature sends instant notifications when a case is updated, reducing the need to check emails repeatedly. It aims to simplify and speed up communication, enhancing convenience for account managers handling support tickets.
12 days ago
Google Ads now supports dynamic remarketing using ecommerce data from Google Analytics without needing dynamic events via Google Ads tag. Requirements include enabled ecommerce tracking in GA, linked GA and Google Ads accounts with Personalized Advertising on, and matching product IDs. Using GA data is easier but Google Ads tag data processes faster and covers more, so using Google Ads tags is recommended for best performance.
12 days ago
Google will sunset developer support forums for Google Ads API, Google Ads Scripts, and Campaign Manager 360 API on January 28, 2026. After this date, support agents will not respond to new posts, and replies to existing threads will initiate new email threads. Existing content will remain accessible as a read-only archive. Users should use updated support channels for assistance, providing relevant details to expedite issue resolution.
