Google Ads News & Updates for May 2025

Google Marketing Live 2025: Complete Recap of All Updates

2 days ago

Google Marketing Live 2025 introduced AI tools enhancing ads, analytics, creativity, measurement, and shopping. Updates include agentic tools for campaign management, AI-driven creative assets, improved measurement with incrementality testing, smart bidding boosting conversions, and AI integration in search ads and shopping. These tools reduce manual work, improve creativity, and expand marketing reach through AI automation and insights.

Google Launches Smart Bidding Exploration to expand conversion opportunities

2 days ago

Google Ads

Google's Smart Bidding Exploration is a major update that helps marketers find new conversion opportunities by expanding beyond past performance and short-term goals. It allows advertisers to bid on less obvious but valuable queries, increasing reach and qualified leads. Building on AI Max, it targets a wider range of searches, leading to an 18% rise in unique search categories and a 19% boost in conversions, improving campaign success.

Google Unveils New AI Tools for Measurement and First-Party Data Strategies

2 days ago

Google Ads Tracking +1 more

Google introduced AI-driven tools to improve advertisers' measurement and first-party data strategies. Incrementality testing now has lower spend thresholds and better methods to identify value. Cross-channel measurement in Google Analytics will provide deeper customer journey insights. Data Manager consolidates data with privacy protections and a new API to boost ROI. These tools help marketers prove ad ROI, manage data, and understand consumer journeys.

Automate Meta Ads Creative Generation and Uploading

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Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.

Google AI introduces new creative tools for ads video and brand management

2 days ago

Google Ads AI +1 more

Google AI provides tools to help businesses create engaging visual content. Innovations include image-to-video transformation and AI outpainting for ads. The Asset Studio centralizes creative tools for advertisers, while the Product Studio suggests campaign ideas based on trends. Brand profiles in Merchant Center assist retailers in managing their identity. New video ads are being tested to enhance customer engagement and discovery.

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Google Introduces Agentic Tools in Ads and Analytics

2 days ago

Google Ads Google Analytics

Google is launching agentic capabilities for marketers to enhance performance and reduce workloads. These tools will assist with onboarding, campaign creation, reporting, and troubleshooting in Google Ads and Google Analytics. The agentic expert offers personalized recommendations, while the data expert provides insights for decision-making. Marketing Advisor, an AI tool in Chrome, will help manage marketing tasks and diagnose campaign issues, launching later this year.

New Performance Max Image Features Unavailable Through Google Ads API

3 days ago

Google Ads

Google Ads is rolling out new image optimization features for Performance Max campaigns. These include Landing Page Images, where Google AI automatically sources images from the ad's landing page, and Image Enhancements, which improve uploaded images through smart cropping. Both features will be enabled by default for all Performance Max users and can only be managed through the Google Ads UI, not the API, which will still support existing settings.

Google Performance Max Now Offers Device Control at Campaign Level

9 days ago

Google Ads

BIG PMax News! Device Control is now available at the campaign level, adding a long-requested feature: Device targeting in PMax. Users can select Devices in campaign settings, including Computers, Mobile phones, Tablets, and TV screens (for Display and Video campaigns). This enhancement provides more visibility and control. It may be beneficial to exclude TV screens for B2B campaigns or focus on mobile traffic to improve landing page user experience.

Google Unveils Generative AI for 3D Product Visualizations in Online Shopping

11 days ago

Google Ads SEO

Google has developed AI models to convert 2D product images into 3D experiences for online shopping. This allows businesses to create high-quality 3D visualizations from just three images. Key advancements include Neural Radiance Fields for 360° views, a view-conditioned diffusion model for better predictions, and the latest Veo model for generating 360° spins. This technology enhances online shopping, making it more interactive and engaging.

PMAX Introduces AI Asset Optimization for Image Enhancements and Landing Page Images

12 days ago

Google Ads

PMaX has introduced AI Asset Optimization for Images Enhancements and Landing page images. Google AI for PMax now silently opts users into this feature to increase ad visibility. Image Enhancements allow adjustments to uploaded images, while Landing page images use visuals from the landing page for ads. If users opt into Dynamic images, new Performance Max campaigns will have landing page images enabled by default, but they can choose to opt out.

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