Google Ads News & Updates for March 2026

Google Ads Editor 2.12 boosts video limits and adds new campaign management tools

4 days ago

Google Ads Editor 2.12 improves campaign management and creative testing. It raises Performance Max video limits to 15 and supports 9:16 portrait images. Non-skippable ads use a responsive format. Demand Gen campaigns add new customer goals, brand controls, hotel feed integration, a $5 minimum budget, and easier setup. Total Budgets enable fixed spend for promotions. Video bid guidance, text brand rules, account-level tracking, campaign filters, and bulk URL updates enhance efficiency.

Google introduces AI voice-over in Performance Max video ads with opt-out

11 days ago

Google Ads

Google will add AI voice-over to Performance Max video ads by generating voice from headlines/descriptions and layering it onto videos without existing voice. This new feature creates a new video asset and is opt-out, not opt-in. Advertisers must disable it by March 20, 2026, under video enhancement controls if they don't want it. After that, voice-enhanced versions may be served automatically.

Google Ads Customer Match API uploads move to Data Manager API by April 2026

15 days ago

Google Ads

Starting April 1, 2026, Customer Match uploads via the Google Ads API will no longer work. Users must switch to the Data Manager API for uploading and managing Customer Match data. This change affects developers who haven't uploaded Customer Match data in the last 180 days. The Data Manager API offers enhanced security, unified data ingestion, and new features like confidential matching and encryption. Other Google Ads API functions remain unchanged.

Google Ads integrates VEO 3 for free AI image and video creation in Asset Studio

19 days ago

Google Ads

VEO 3 will be integrated for free into Google Ads Asset Studio, making it a complete AI power tool. Users will have access to Nano Banana Pro and VEO 3 AI image and video creation tools together, with unlimited credits for video generation for now. This update is highly anticipated and significantly enhances Google Ads Asset Studio's capabilities.

Google Ads Audit, Done Automatically

Featured

Run an automated Google Ads audit directly from Google Sheets with 40+ built-in checks. Review campaigns, ad groups, keywords, ads, and account settings to catch missed best practices and optimization gaps. Ideal for agencies and in-house teams to standardize audits, save hours of manual work, and turn findings into clear, actionable recommendations.

Google Ads API Developer Assistant v2.0 Transforms Into Proactive Automation Partner

22 days ago

Google Ads

Google Ads API Developer Assistant v2.0 upgrades from code generation to proactive troubleshooting and automation. It features one-command setup and updates, unified directories, a conversion troubleshooting suite, API v23 support, session hooks for automation, enhanced GAQL validation, and experimental Skills for complex tasks. This update improves reliability and speeds up API integration for developers.

Google announces v23.1 release of Google Ads API with new features

23 days ago

Google Ads

The Google Ads API v23.1 release requires upgrading client libraries to access new features. It adds support for the EU Political Ads Regulation with new campaign and customer fields, introduces YouTubeVideoUploadService for video management, supports text guidelines for campaigns, and adds metrics for unique users seeing ads multiple times. It also tracks YouTube follow-on views. Resources and live events are available for learning more.

Google Ads Support Form Now Requires Authorization for Account Changes

24 days ago

Google Ads

Google Ads support now requires users to authorize a specialist to access and make changes to their accounts when submitting a support form. This means users allow Google Ads experts to troubleshoot but bear all risks, including no guarantees on performance or results. Users must understand the implications before consenting, as they remain responsible for their account spend and outcomes.

Google Ads updates budget pacing for Ad Scheduling starting March 2026

29 days ago

Google Ads

Starting March 1, 2026, Google Ads will change budget pacing for campaigns using Ad Scheduling. Monthly spending limits stay at 30.4 times the Average Daily Budget, but systems will try to spend up to this limit regardless of the Ad Schedule. Daily spend won't exceed twice the Average Daily Budget. Campaigns won't run on days they're turned off. Advertisers should adjust budgets if needed due to this change.

Google adds Scenario Planner to Meridian for real-time marketing ROI estimates

29 days ago

Google Ads Attribution

Google is adding Scenario Planner to its Meridian marketing measurement toolbox, giving marketers and developers tools to improve campaign measurement. Many marketers struggle to link Marketing Mix Model outputs to business decisions. Scenario Planner offers a user-friendly interface for experimenting with budgets and seeing real-time ROI without coding, making measurement insights more accessible and actionable.

Google Ads News

FAQs

What are the top Google Ads updates I must know about in 2025?

What are the latest Google Ads news this month?

What are the best Google Ads tools that I should use?

What's the best source for Google Ads news and updates?

Is there a Google Ads newsletter I can subscribe to?