Google Ads News & Updates for May 2026

Google Ads API Ends New Offline Click Conversion Imports from June 2026

6 days ago

Starting June 15, 2026, Google Ads API will no longer accept new adopters for offline conversion imports, including enhanced lead conversions. The Data Manager API will be the primary method for offline conversion imports. Developers not using offline conversions by May 2026 will get errors if they try to import. Current users can continue with Google Ads API while migrating to Data Manager API. Developer tokens will be allowlisted, and support is available.

Google unveils Universal Cart and new shopping tools at I O 2026

7 days ago

Google Ads Retail Media +1 more

Google's Universal Cart is an AI-powered shopping hub across merchants and Google services like Search, YouTube, and Gmail. It finds deals, tracks prices, flags product issues, and optimizes payment perks. Built on Google Wallet, it enables smooth checkout via Google Pay or merchant sites. The Universal Commerce Protocol expands globally and to new verticals, while the Agent Payments Protocol secures agent purchases. Universal Cart launches in the U.S. this summer.

Google Ads API v24.1 Released with New Features and Client Library Upgrade

13 days ago

Google Ads

The Google Ads API v24.1 release requires upgrading client libraries and code. New features include mobile device platform segmentation for better traffic analysis, support for classic images in DemandGen campaigns, passkey authorization for sensitive actions, and enhanced experiment types for detailed performance comparison. A new data retention policy starts June 2026, limiting granular data to 37 months. Resources and support are available.

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Google Ads to Auto-Link YouTube Channels by June 10 2026 Deadline

14 days ago

Google Ads YouTube

Google Ads will auto-link YouTube channels to Google Ads accounts after June 10, 2026, unless users act. Linking unlocks organic video metrics in Google Ads, allows building audience segments from past viewers, and lets users count engagement actions like subscriptions as conversions. Users can link accounts now or opt out before the deadline via a notification link.

Data Manager API adds Google Ads store sales and new event ingestion features

18 days ago

Google Ads

The Data Manager API now supports uploading store sales conversions to Google Ads with a simpler workflow, confidential matching, and encryption. It expands Google Analytics event ingestion for web and app streams, allowing any event except reserved ones. The API supports metadata like app instance ID and event routing via Firebase App ID or Measurement ID. Some features require eligibility or allowlist access.

AI-powered bidding and budgeting tools enhance Search and Shopping results

19 days ago

Google Ads AI

AI-powered bidding and budgeting tools enhance Search and Shopping campaigns by adapting to consumer behavior. Journey-aware bidding learns from full customer journeys to optimize lead generation. Smart Bidding Exploration captures new queries and customers. Campaign total budgets cut manual adjustments by 66%, while demand-led pacing adjusts spending to match demand, maximizing opportunities without exceeding budgets.

3 Essentials Your Business Needs to Grow and Thrive in the AI Era

20 days ago

Google Ads AI +1 more

Measurement is key for growth in the AI era, helping businesses understand consumer journeys and drive sustained growth. Google is simplifying data management, causal experiments, and unified insights to improve marketing decisions. New tools include Data Manager updates, Google tag upgrades, Meridian GeoX for geo-experimentation, and Meridian Studio for easier marketing mix modeling, all aimed at boosting ROI and media investment efficiency.

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Google Ads to Enforce 37 Month Data Retention Policy from June 2026

21 days ago

Google Ads

Starting June 1, 2026, Google Ads and related APIs will enforce a 37-month data retention policy for granular performance data. Queries for data older than 37 months with granular segments will return errors. High-level data remains available for 11 years. BigQuery transfers will stop backfilling data older than 37 months. Users should export data before the deadline and update queries accordingly.

AI Max Turns 1 with new tools to boost performance and reach more advertisers

25 days ago

Google Ads AI

AI Max, Google's AI-powered Search ads product, turns 1 and expands to Shopping and Travel campaigns, helping advertisers capture more opportunities. AI Max for Shopping uses Merchant Center feeds to create dynamic ads for complex searches. Travel campaigns are unified for easier management. AI Brief lets advertisers guide AI with brand tone, messaging, and audience preferences. Final URL expansion uses AI to match searches to the best landing pages.

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