Browse Google Ads updates sorted by latest
22 hours ago
Starting August 4, 2025, Google Ads API will return the query_resource_consumption metric and field_mask field even when query results are empty for Search and SearchStream methods. Previously, empty results did not include the cost metric. Applications using these methods should update to handle the new response format. Support is available on the Google Ads API support page.
1 days ago
Starting June 30, 2025, in-app conversions imported through the Google Ads API must include a value for the ClickConversion.conversion_environment field. Changes to bidding models will begin on September 30, 2025, using this field for accurate attribution and improved performance. Without it, campaign performance may decline. In-app conversions include events like purchases or sign-ups, and including conversion_environment data is essential for accurate attribution.
1 days ago
Google's new broad match keyword experiments divert traffic within the same campaign, enabling faster results and fewer setup errors than custom experiments. Traffic splits between control (original keywords) and trial (original plus broad match). Setup is via Recommendations or Experiments pages, with results in the Experiments tab. Changes can be applied automatically or manually.
Create professional Google Ads performance reports in Google Slides with AI insights and visualizations. Transform Google Ads data into polished presentations featuring AI-generated insights and custom visuals to impress stakeholders and streamline reporting. Use cases include reducing manual reporting time, presenting insights without design skills, maintaining reporting schedules, identifying trends, and sharing campaign insights for strategic decisions.
2 days ago
Google is updating its Ad Preview tool in Google Ads to show search result previews for specific terms, helping users see which ads and assets appear for their keywords. It suggests search term completions, shows if ads or assets aren't showing and why, and allows sharing search URLs. The tool avoids affecting ad stats unlike regular searches. Users can access it via Tools, check ad visibility, review diagnostics, and contact support if needed.
6 days ago
In v21 of the Google Ads API, the UploadClickConversion method’s debug_enabled setting will be removed on August 6, 2025. Previous versions (v18, v19, and v20) will ignore this setting in requests. Consequently, ConversionUploadError.CLICK_NOT_FOUND errors will no longer be returned, as this error code is tied to the debug_enabled field being set to true. Applications using this field or error code must be updated to accommodate the new API behavior.
7 days ago
Starting July 14, 2025, Google Ads scripts will throw errors for requests related to ad customizers for expanded text ads and feed-based legacy ad extensions. Requests for Ad Customizer entities will return sunset errors, as these have been read-only since 2022 and removed from the Google Ads API in the v19 release. Legacy ad extensions will also be removed, and methods for accessing them will throw errors. Users should migrate to asset-based extensions.
10 days ago
The Google Ads referral program lets eligible users earn ad credit by referring new advertisers who sign up and spend on ads. Not all accounts qualify for credits, but all can share referral links. Credits are earned after referrals run campaigns and meet criteria. Eligibility depends on account status, access, spend, and country. Users can track referrals in a dashboard and share unique referral links via social media, email, or text.
10 days ago
Google is rolling out an audio talk and listen version of Search Live in the Google app for AI Mode experiment users. Google Ads has a new PMAX feature where advertisers are automatically opted in, allowing Google to pull any images from landing pages for ads, bypassing manual image assets. This risks distorted, low-quality images, inappropriate content, and potential copyright breaches due to unauthorized image use.
15 days ago
Target CPC bidding is launching for Google Demand Gen campaigns, allowing average CPC targets at the ad group level for different audiences. Google adjusts bids using historical data and auction signals to meet the target CPC, though some clicks may cost more or less due to external factors. This strategy suits well-defined audiences like remarketing but may risk low-quality traffic if used broadly, as it focuses on click volume rather than quality.
