Google Ads News & Updates for March 2025

Google Adds Optional Organizational Affiliation Verification to Advertiser Program

1 hours ago

Google will enhance its advertiser verification program in June 2024 by adding an optional step for advertisers to confirm their affiliation with the organizations they represent. This aims to establish credible connections between ad managers and businesses. Advertisers who do not complete this verification will not face negative consequences, allowing their activities to continue. This update is part of Google's efforts to improve transparency.

Google Display Network integrates with Demand Gen for expanded ad inventory controls

4 days ago

Google Ads Display & Video 360

Starting in March 2025, Demand Gen will launch inventory source controls for ads on YouTube, Discover, Gmail, and the Google Display Network. Google Video Partners will be renamed to Google Display Network, with settings shifting from line item to ad group level for flexibility. In April 2025, Demand Gen campaigns with image assets will start serving on the Google Display Network. Users can opt out anytime and manage preferences for video and image ads.

Google Ads Expands WhatsApp Messaging to Performance Max Campaigns

7 days ago

Google Ads

Google Ads has expanded its messaging capabilities by allowing select advertisers to add WhatsApp numbers to Performance Max campaigns. This feature builds on last year's WhatsApp messaging integration. The expansion is a significant upgrade for advertisers looking to enhance customer communication. Advertisers can now include their WhatsApp contact information in these campaigns, creating more touchpoints for potential customers.

Google introduces Asset Testing for Performance Max campaigns to measure creative impact

10 days ago

Google Ads

Google released a help page on Asset testing for retailers, a new feature for Performance Max campaigns that measures the effectiveness of creative assets. It compares a control group (feed-only) to a treatment group (with added assets) within a single campaign, providing faster results. The goal is to assess how asset modifications impact campaign performance. Users can set up experiments in Google Ads, and results can be viewed in the Experiment report.

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Google Ads Editor 2.9 Released with Performance Max and VRC Conversion Tools

11 days ago

Google Ads

Google Ads Editor version 2.9 requires MacOS 12 or later. New features include support for manager account labels, shopping ads on excluded brands, vertical video generation for responsive ads, and Masthead ad management. Enhanced CPC will show errors with certain strategies, and age exclusions can now be added to Performance Max campaigns. Shopping campaigns now support new customer acquisition goals. Multi-tab export to Google Sheets is also available.

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Google Ads raises negative keyword limit for PMax campaigns from 100 to 10000

12 days ago

Google Ads

Google Ads is increasing the negative keyword limit for Performance Max campaigns from 100 to 10,000. This change addresses feedback about the previous cap and will roll out to all PMax advertisers soon. While this increase offers more control, it is advised to use negative keywords carefully to avoid limiting conversions. Additional tools for ad control will also be available, with more information on negative keyword lists expected later this year.

Google Clarifies Ads Review Process for Policy Violations

12 days ago

Google Ads

Google clarifies its Ads review process, detailing how it identifies policy violations using AI and human evaluation. The review removes ads, assets, destinations, accounts, and other content that breach policies. Google evaluates multiple sources, including ad content, account information, website analysis, user complaints, consumer reviews, regulatory warnings, and third-party sources, to maintain platform integrity and protect users.

Google to Explore Ads in AI Mode Amid Concerns Over Performance Compared to AI Overviews

13 days ago

Google Ads AI Overviews

Google plans to explore integrating ads into its new AI search feature, AI Mode, which offers multi-step responses to user queries. While ads are not yet available, Google will draw from AI Overviews to shape future ad strategies. Advertisers are concerned that ads in AI Mode may be intrusive and yield lower click-through rates. Additionally, AI Mode could be classified as premium inventory, potentially raising costs for advertisers.

Google Marketing Live set for May 21 with new products and insights for marketers

13 days ago

Google Ads Search Ads 360 (SA360) +1 more

Google Marketing Live will be livestreamed on May 21 at 9am PT, featuring new products, practical tips, and insights to enhance marketing. The event includes a Global Ads Innovation Keynote and a virtual Q&A with product experts. Registration is open, and Vidhya Srinivasan's letter discusses the team's focus on reimagining ads for tailored experiences across devices like Search and YouTube, and improving business outcomes through advancements in AI.

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