Google Ads News & Updates for November 2025

Google Labs launches Pomelli AI to help SMBs create on-brand marketing content

11 days ago

Google Labs has introduced Pomelli, an AI tool to help small-to-medium businesses create on-brand social media campaigns easily. Pomelli analyzes a business's website to build a unique 'Business DNA' profile, capturing tone, fonts, images, and colors. It then generates tailored campaign ideas and high-quality marketing assets that users can edit and download. Pomelli is now in public beta in select countries.

Google Ads Monthly Slides with AI Insights

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Create professional Google Ads performance reports in Google Slides with AI insights and visualizations. Transform Google Ads data into polished presentations featuring AI-generated insights and custom visuals to impress stakeholders and streamline reporting. Use cases include reducing manual reporting time, presenting insights without design skills, maintaining reporting schedules, identifying trends, and sharing campaign insights for strategic decisions.

Google Demand Gen update adds New Customer Acquisition modes for growth

12 days ago

Google Ads

Google updated Demand Gen campaigns to include New Customer Acquisition goals with two modes: New Customer Only Mode, bidding only on new customers, and New Customer Value Mode, bidding more for new customers than existing ones. This enhances Demand Gen's marketing role. Testing Value Mode is advised for purchase goals, and New Customer Only Mode for strict new customer budgets, with careful rollout and monitoring.

Google Ads Introduces Investment Strategy Tab for Enhanced Recommendations

12 days ago

Google Ads

Google Ads introduced an Investment Strategy tab on the Recommendations page, offering suggestions on how increased investment can affect key metrics like clicks and conversions. This feature aids in budget allocation across campaigns for better performance. It is designed for short-term budget increases, unlike the Performance Planner, which is for long-term planning. Users can set investment goals and customize their campaign selections.

Google Ads Celebrates 25 Years Reflecting on the Past and Future of Digital Marketing

16 days ago

Google Ads

Google Ads began 25 years ago to help businesses grow in the digital world. It has evolved from keyword search to mobile ads, YouTube video ads, and AI-powered campaigns. Generative AI is transforming marketing, allowing businesses to enhance creativity and reach new audiences. The best ads provide answers to people's needs, and Google Ads aims to deliver these effectively. Thanks are given to all contributors for 25 years of innovation.

AI Max Sources Column Now Shows Traffic Origins in Search Term Report

18 days ago

Google Ads

AI Max "Sources" column now appears in the Search Term Report, showing where AI Max traffic comes from, including landing pages, URL inclusions, and AI Max expanded matches. Use this data to check if landing pages and URLs align with your content or if coverage is too broad. For AI Max expanded matches, assess their ROAS and CPA compared to usual keyword matches over time to optimize performance.

Google updates Demand Gen Drops with new bidding and AI video tools

18 days ago

Google Ads

Google's second Demand Gen Drops update introduces bidding optimizations and creative tools for YouTube. New Customer Only Mode improves new customer ratio by 11.5% and reduces acquisition cost by 3%. Web to App Connect now supports deep linking for iOS. Target CPC bidding enables cross-platform performance comparison. AI-generated videos enhance viewer experience and reach. Using product feeds with tROAS goals boosts conversions by 20%.

Google adds Overview and Analytics Betas to Creator Partnership Hub

24 days ago

Google Ads

Google expanded the Creator Partnership Hub (Beta) with two new submenus: Overview (Beta), a dashboard summarizing active creator collaborations, brand mentions, and video linking requests; and Analytics (Beta), offering detailed reporting on campaign performance including views, watch time, likes, and sponsored content metrics. These updates improve visibility and reporting for Creator Collaboration campaigns in Google Ads.

Google Ads API v22 Released with New Features

24 days ago

Google Ads

Google Ads API v22 has been released, requiring client library upgrades. Key features include Smart Bidding Exploration for Target ROAS, new asset generation for DemandGen campaigns, a beta AssetGenerationService using generative AI, and enhancements for Performance Max campaigns. New bidding goals for App campaigns for installs are also introduced. More resources are available in release notes and guides. A walkthrough event is set for October 16th.

Google Ads launches Investment Strategy tab to optimize budget allocation

25 days ago

Google Ads

Google Ads launched an Investment Strategy planner for budget-limited campaigns. It helps advertisers decide how to allocate extra budget to maximize performance. Users select a primary metric, set additional weekly investment, and see projected conversions and changes in cost, ROAS, and conversion value per campaign. Campaigns can be selected or deselected to adjust budget allocation. It resembles a "Fix limited by budget" recommendation in a new tool.

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