Google Ads News & Updates for January 2026

Google introduces A/B testing for assets in Performance Max campaigns

1 days ago

Google is introducing a new Beta feature for Performance Max campaigns allowing A/B testing of asset sets within the same asset group. Users can select assets to test and define common assets that stay the same. The experiment is set up via the Experiments page under Assets. Tests may need to run for at least 4 weeks due to the campaign's learning phase. This feature shows promise for improving campaign performance.

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Google adds Call Assets to Vehicle Ads for faster dealer calls and leads

5 days ago

Google Ads

Google now includes Call Assets in Vehicle Ads, allowing direct calls to dealers and faster lead generation. This enhancement is significant for automotive advertisers as Vehicle Ads target bottom-of-funnel demand, and adding click-to-call improves user conversion.

Google Ads API Ends Support for New Session Attributes and IP Address Data

5 days ago

Google Ads

Starting February 2, 2026, the Google Ads API will no longer accept new adopters of session attributes or IP address data for conversion imports. Developers should transition to the Data Manager API, which supports these features. Existing users can continue using the Google Ads API until they migrate. An error may occur if session attributes or IP addresses are included in requests, requiring developers to update their code.

Google Ads moves to motion with free AI video generation in Merchant Center

7 days ago

Google Ads

Google Ads is moving from static images to motion by introducing free AI Video Generation inside Google Merchant Center. Users can animate product images into short videos quickly, with Google providing an initial prompt upon upload. This benefits demand generation, YouTube Shorts, faster creative testing for e-commerce, and signals Google's preference for motion over static images. This feature may soon be available in Google Ads directly.

Google phases out call-only ads by 2027 for responsive search ads

7 days ago

Google Ads

Google is phasing out call-only ads, stopping new ones in February 2026 and existing ones in February 2027. They will be replaced by Responsive Search Ads with call assets, which use AI to optimize performance. Advertisers should start migrating now to test performance, fix tracking, and adapt messaging for calls and clicks to ensure a smooth transition.

Google Ads adds Go to button for faster Change history navigation

7 days ago

Google Ads

Google Ads added a “Go to…” button in the Change history report to improve navigation. It lets users jump directly from a logged change to the related campaign or ad group, saving time on audits and troubleshooting. This feature helps manage large accounts and bulk edits more efficiently by eliminating manual searches. It was noted by PPC experts as a useful, time-saving update for frequent users.

Google lowers audience size limits to 100 users for all networks and segment types

20 days ago

Google Ads

Google has reduced the minimum audience size limit to 100 active users for all networks (Display, Search, YouTube) and all segment types, including Remarketing and Customer Lists. This change follows earlier reductions and aims to make audience lists easier to use for smaller accounts. The threshold for segments to appear in Audience Insights has also dropped from 1,000 to 100 users. Updated help pages now include more details and tips.

Demand Gen Campaigns get Google Maps channel in Channel Control

21 days ago

Google Ads

Demand Gen now includes "Google Maps" as a selectable channel in Channel Control, allowing its use within the channel mix or as a standalone campaign. This upgrade offers new ways to optimize Demand Gen campaigns and could significantly impact campaign strategies. For optimization tips, the Demand Gen Playbook is recommended.

Google Expands AI Overviews Ads Support to 13 New Countries

21 days ago

Google Ads AI Overviews

Google updated its AI Overviews ad documentation to include support for ads in Australia, Canada, India, Indonesia, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, Philippines, Singapore, and the US. Previously, ads were only available in the US. The update also states that ads will not be shown for sensitive topics such as adult content, alcohol, gambling, finance, healthcare, and politics.

Google Ads News

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