Google Ads News & Updates for October 2025

Google Ads Celebrates 25 Years Reflecting on the Past and Future of Digital Marketing

2 days ago

Google Ads began 25 years ago to help businesses grow in the digital world. It has evolved from keyword search to mobile ads, YouTube video ads, and AI-powered campaigns. Generative AI is transforming marketing, allowing businesses to enhance creativity and reach new audiences. The best ads provide answers to people's needs, and Google Ads aims to deliver these effectively. Thanks are given to all contributors for 25 years of innovation.

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AI Max Sources Column Now Shows Traffic Origins in Search Term Report

4 days ago

Google Ads

AI Max "Sources" column now appears in the Search Term Report, showing where AI Max traffic comes from, including landing pages, URL inclusions, and AI Max expanded matches. Use this data to check if landing pages and URLs align with your content or if coverage is too broad. For AI Max expanded matches, assess their ROAS and CPA compared to usual keyword matches over time to optimize performance.

Google updates Demand Gen Drops with new bidding and AI video tools

4 days ago

Google Ads

Google's second Demand Gen Drops update introduces bidding optimizations and creative tools for YouTube. New Customer Only Mode improves new customer ratio by 11.5% and reduces acquisition cost by 3%. Web to App Connect now supports deep linking for iOS. Target CPC bidding enables cross-platform performance comparison. AI-generated videos enhance viewer experience and reach. Using product feeds with tROAS goals boosts conversions by 20%.

Google adds Overview and Analytics Betas to Creator Partnership Hub

10 days ago

Google Ads

Google expanded the Creator Partnership Hub (Beta) with two new submenus: Overview (Beta), a dashboard summarizing active creator collaborations, brand mentions, and video linking requests; and Analytics (Beta), offering detailed reporting on campaign performance including views, watch time, likes, and sponsored content metrics. These updates improve visibility and reporting for Creator Collaboration campaigns in Google Ads.

Google Ads API v22 Released with New Features

10 days ago

Google Ads

Google Ads API v22 has been released, requiring client library upgrades. Key features include Smart Bidding Exploration for Target ROAS, new asset generation for DemandGen campaigns, a beta AssetGenerationService using generative AI, and enhancements for Performance Max campaigns. New bidding goals for App campaigns for installs are also introduced. More resources are available in release notes and guides. A walkthrough event is set for October 16th.

Google Ads launches Investment Strategy tab to optimize budget allocation

11 days ago

Google Ads

Google Ads launched an Investment Strategy planner for budget-limited campaigns. It helps advertisers decide how to allocate extra budget to maximize performance. Users select a primary metric, set additional weekly investment, and see projected conversions and changes in cost, ROAS, and conversion value per campaign. Campaigns can be selected or deselected to adjust budget allocation. It resembles a "Fix limited by budget" recommendation in a new tool.

Google Ads PMax Now Supports 9 by 16 Vertical Image Ads with New Specs

12 days ago

Google Ads

PMax now supports 9:16 vertical image ads, which were first added to Demand Gen campaigns in May 2025 and have expanded to PMax. The specs include a minimum size of 600x1067, recommended 1080x1920, and a max file size of 5MB. Google hasn't officially confirmed where these ads serve, but for Demand Gen, they appear on YouTube Shorts Image placements.

Google updates Search with new Sponsored label and ad controls for better navigation

12 days ago

Google Ads

Google is updating Search by grouping text ads under a persistent "Sponsored results" label that remains visible while scrolling, clarifying which results are ads. A new "Hide sponsored results" option lets users collapse ads to focus on organic results. This label also applies to Shopping ads as "Sponsored products." These changes aim to improve navigation and are rolling out globally on desktop and mobile.

Google Ads API Users Must Transition from Call-Only Ads to Responsive Search Ads

16 days ago

Google Ads

Google Ads is discontinuing the call-only ad format, requiring API users to switch to Responsive Search Ads (RSAs) with call assets. This change aims to enhance campaign performance using machine learning. Starting January 2026, new call-only ads cannot be created through the API, while existing ones will remain until February 2027. Users should update their API integrations and migrate to RSAs to benefit from improved performance and ensure a smooth transition.

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