Browse Google Ads updates sorted by latest
4 days ago
Google introduced a new "Brand Inclusion" feature for Shopping campaigns, enabling advertisers to target only their own branded traffic. Previously, isolating branded activity was challenging as non-branded queries often appeared, complicating performance tracking. This update helps clearly separate branded from non-branded results and allows for better budget allocation and strategic planning.
6 days ago
Google updated Performance Max campaigns with two main features: Waze ads integration for U.S. store goal campaigns, letting businesses appear as 'Promoted Places in Navigation' pins without extra setup, and expanded channel performance reporting for all campaigns. Soon, reporting will include search partners and manager account access. These changes improve ad visibility and insights, with Waze ads expanding internationally in 2026.
Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.
6 days ago
Google Ads Editor 2.11 adds features like campaign-level negative keywords for Performance Max, search term reports, scheduled link checks, account-level exclusions, improved campaign selection, better CSV import/export, Smart Bidding Exploration, editable lead forms, URL settings for asset groups, Merchant Center feed nudges, more ad preview types, new user list types, renamed TrueView metrics, high LTV for Search, video generation, and streamlined Search campaign setup.
18 days ago
Google Labs has introduced Pomelli, an AI tool to help small-to-medium businesses create on-brand social media campaigns easily. Pomelli analyzes a business's website to build a unique 'Business DNA' profile, capturing tone, fonts, images, and colors. It then generates tailored campaign ideas and high-quality marketing assets that users can edit and download. Pomelli is now in public beta in select countries.
19 days ago
Google updated Demand Gen campaigns to include New Customer Acquisition goals with two modes: New Customer Only Mode, bidding only on new customers, and New Customer Value Mode, bidding more for new customers than existing ones. This enhances Demand Gen's marketing role. Testing Value Mode is advised for purchase goals, and New Customer Only Mode for strict new customer budgets, with careful rollout and monitoring.
19 days ago
Google Ads introduced an Investment Strategy tab on the Recommendations page, offering suggestions on how increased investment can affect key metrics like clicks and conversions. This feature aids in budget allocation across campaigns for better performance. It is designed for short-term budget increases, unlike the Performance Planner, which is for long-term planning. Users can set investment goals and customize their campaign selections.
23 days ago
Google Ads began 25 years ago to help businesses grow in the digital world. It has evolved from keyword search to mobile ads, YouTube video ads, and AI-powered campaigns. Generative AI is transforming marketing, allowing businesses to enhance creativity and reach new audiences. The best ads provide answers to people's needs, and Google Ads aims to deliver these effectively. Thanks are given to all contributors for 25 years of innovation.
25 days ago
AI Max "Sources" column now appears in the Search Term Report, showing where AI Max traffic comes from, including landing pages, URL inclusions, and AI Max expanded matches. Use this data to check if landing pages and URLs align with your content or if coverage is too broad. For AI Max expanded matches, assess their ROAS and CPA compared to usual keyword matches over time to optimize performance.
25 days ago
Google's second Demand Gen Drops update introduces bidding optimizations and creative tools for YouTube. New Customer Only Mode improves new customer ratio by 11.5% and reduces acquisition cost by 3%. Web to App Connect now supports deep linking for iOS. Target CPC bidding enables cross-platform performance comparison. AI-generated videos enhance viewer experience and reach. Using product feeds with tROAS goals boosts conversions by 20%.
