Google Ads News & Updates for September 2025

Google avoids breakup but must end exclusive search deals in antitrust ruling

3 days ago

A federal judge ruled Google won't be forced to break up its search business but must stop exclusive deals limiting competition, share search data with rivals, and offer search services at standard rates. This follows a 2024 decision that Google illegally maintained a monopoly. The final judgment awaits revision by September 10 and will last six years. Appeals and related cases may continue until 2027 or 2028.

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Google Ads Rolls Out Audience Exclusions for Shopping Campaigns

8 days ago

Google Ads

Google Ads is now allowing audience exclusions for Shopping campaigns, a feature that was previously unavailable. Users are surprised by this update, which opens new opportunities for targeting. This change is significant because excluding audiences from Shopping campaigns was not possible before.

Google Demand Gen launches new brand guidelines settings for campaigns

11 days ago

Google Ads

Google Demand Gen campaigns now include simple Brand Guidelines settings at the campaign level, allowing users to set a main color, accent color, and font. These settings are expected to grow in importance alongside ad platforms' focus on automatic creative generation and improvements like video generation and adaptive layouts. The help page link exists but lacks details on this feature.

New PMax Channel Reporting Lets You Compare Multiple Campaigns at Account Level

12 days ago

Google Ads

You can now analyze and compare multiple PMax campaigns on an Account Level with a new reporting overview. Previously, PMax Channel Reporting was only available for individual campaigns. Google suggests more campaigns might get Channel Reporting. This update allows easier comparison of channel performance, spotting patterns, segmenting by conversion metrics, and provides quicker transparency.

Google Halts Political Ads in EU Ahead of New Regulations

15 days ago

Google Ads

Google will halt political advertising in the EU starting September 8, 2025, due to new regulations. The Display & Video 360 API and Structured Data Files will require advertisers to declare if their line items will serve EU political ads. New line items must include this declaration. Furthermore, Structured Data Files will move to version 9, which adds a column for this declaration. Users should migrate to v9 before older versions are phased out in March 2026.

Enhance Google Ads Performance with Richer Conversion Data

16 days ago

Google Ads

Ad campaign performance relies on rich conversion data. More signals enhance machine learning models, improving predictions and increasing conversions. Upgrading the conversion import pipeline is essential, including user-provided data and capturing session attributes. Implementing privacy-safe parameters like gbraid and wbraid is recommended. Advertisers must ensure compliance with data sharing and set consent fields for all conversions.

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Google Ads launches full placement reporting for Search Partner Network

17 days ago

Google Ads

Google Ads now offers full placement reporting for the Search Partner Network across Search, Shopping, and App campaigns. Advertisers can see exactly where their ads run with site-level impression data. This transparency allows better control, informed decisions, and improved campaign optimization by understanding ad distribution on SPN sites. This feature addresses long-standing advertiser requests for more visibility.

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Google Ads to Remove Language Targeting Setting from Search Campaigns by 2025

18 days ago

Google Ads

Google Ads will remove the language targeting setting from Search campaigns by the end of 2025, replacing it with AI that automatically detects language targeting. This change was quietly announced in the Google Ads help center. Users are curious about the rollout details and hope it simplifies campaign management, though initial mismatches in language and copy may occur.

Amazon halts Google Ads causing competitor traffic with unmet high shopper expectations

22 days ago

Google Ads

When Amazon stopped advertising on Google, displaced shoppers clicked competitor ads but expected Amazon-level pricing, shipping, and convenience. This led to more traffic but lower conversion value, dropping 5.5%. Only one category matched Amazon's value and truly benefited. The key lesson is that displaced competitor traffic carries high expectations, affecting profitability for most competitors.

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