Google Ads News & Updates for October 2025

Google Ads API Users Must Transition from Call-Only Ads to Responsive Search Ads

5 hours ago

Google Ads is discontinuing the call-only ad format, requiring API users to switch to Responsive Search Ads (RSAs) with call assets. This change aims to enhance campaign performance using machine learning. Starting January 2026, new call-only ads cannot be created through the API, while existing ones will remain until February 2027. Users should update their API integrations and migrate to RSAs to benefit from improved performance and ensure a smooth transition.

Automate Meta Ads Creative Generation and Uploading

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Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.

Google Ads Labs Reveal Missed Traffic and Revenue from Budget and Bid Limits

2 days ago

Google Ads

Google Ads now features a "Labs" section highlighting missed growth opportunities caused by limited bids or budget caps. It shows lost traffic, conversions, and revenue, and suggests potential gains from increasing bids or budgets. An example revealed 706K missed clicks, 57K missed conversions, and €2.3M in unrealized conversion value, with details on whether limits were due to budget or bids.

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Google Ads API MCP Server Now Available as Open Source Release

2 days ago

Google Ads

The Google Ads API Model Context Protocol (MCP) Server is now open source, improving access to Google Ads data for AI tools and developers. The MCP standard enables Large Language Models to connect with external data sources. This initial release is read-only for reporting and diagnostics. Users can report technical issues via the GitHub repo or contact Google Ads API support for assistance. For discussions, join the Google Advertising and Measurement Community Discord.

Google Ads to phase out Call-Only Ads by 2027 switch to Call Assets in RSAs

4 days ago

Google Ads

From February 2026, new Google Call-Only Ads can't be created, and by February 2027, existing ones will stop serving. Switch to Call Assets in Responsive Search Ads to keep phone leads and gain more ad features. Add business name and phone numbers as call assets, update or create RSAs with them, and remove old Call Ads after the new setup runs. Keep old ads until February 2027 and create new ones before February 2026.

Google Ads API V21 fixes BudgetPerDayMinimumErrorDetails message error

7 days ago

Google Ads

V21 of the Google Ads API had a field incorrectly named in the BudgetPerDayMinimumErrorDetails message, where minimum_budget_amount_micros was misspelled as minimum_bugdet_amount_micros. This error is fixed in V22 and will also be corrected in V21 starting October 15th, 2025. Users of supported client libraries must update their code to reflect the correct field name when upgrading. REST API users should ensure their code uses the correct name.

Pause Ads Now Available in Google Ads UI for Connected TV and YouTube Mobile

8 days ago

Google Ads

Pause Ads are now in Google Ads UI, appearing on connected TV and YouTube Mobile when a video is paused for 10 seconds with no interaction for 5 seconds. These static image ads can be set via Video Campaign or Demand Gen Image Ads. They show only when videos are paused horizontally and disappear when resumed. They target focused users with less intrusive ads and offer new creative messaging chances, favoring brand awareness and retargeting.

Google updates message asset rules for Google Ads with enforcement starting October 2025

8 days ago

Google Ads

Google announced new message asset requirements for Google Ads to ensure a good user experience, effective October 30, 2025. A help center will launch on that date detailing these requirements. Enforcement will begin then and ramp up over four weeks. Message assets that don't comply or can't be verified won't serve, and guidance will be provided for fixing disapproved ads or assets.

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Google Ads Expands Performance Max Reporting with New Asset and Channel Features

9 days ago

Google Ads

Google Ads improved Performance Max reporting with new features for better visibility. Users can segment asset reports by devices, time, conversions, and networks, seeing performance across Search, Display, Discover, Gmail, YouTube, and Maps. Channel reporting now includes bulk downloads, cost visualization, ROI columns, segmentation by conversion action and ad event type, and diagnostics for limited serving. More updates are coming.

Google launches new EU campaign setting for bulk political ad confirmation

11 days ago

Google Ads

Google introduced a new bulk setting for EU campaigns to confirm if they include Political Ads. Advertisers must declare at the account level if they run political ads in the EU through a one-time declaration under "Advertiser Verification." Political ads cover parties, candidates, referendums, or content influencing voting or legislation. Non-compliance risks account suspension. Advertisers should check this setting promptly to avoid issues.

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