Google Ads News & Updates for December 2024

Performance Max to Require Brand Guidelines for New Campaigns Starting January 2025

2 days ago

Starting January 20, 2025, new Performance Max (PMax) campaigns will require brand guidelines, linking business name and logo at the campaign level. This feature controls brand representation in automated assets. API users will link assets using the CampaignAsset resource instead of AssetGroupAsset, impacting integrations. Currently, brand guidelines-enabled campaigns cannot be created via the API, but future updates will allow full management.

Google Releases Detailed Support Guide for Performance Max Negative Keywords

2 days ago

Google Ads

Google released a support article on managing negative keywords in Performance Max campaigns. It details two methods: campaign-level management for adding negative keywords through the Google Ads platform and account-level controls allowing up to 100 negative keywords per account. The article also covers keyword editing, removal, filtering options, and match type modifications, noting that negative keyword lists are not supported for Performance Max campaigns.

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Google Updates Platform Programme Policies for 2025

2 days ago

Google Ads Display & Video 360

Google is updating its Platforms programme policies on February 16, 2025, focusing on privacy and advertising. Key changes include stricter content regulations, new privacy disclosure requirements, and protections for users under 13, banning targeted ads and data collection from child-directed content. In the US and Canada, there are restrictions on targeting for housing, employment, and credit offers. The policy emphasizes data management and user consent.

Microsoft Clarity Announces Integration with Google Ads

3 days ago

Google Ads Microsoft Clarity

Microsoft Clarity announced a Google Ads integration, marking its first venture into advertising analytics. A new dashboard will display key campaign metrics and allow seamless switching between Clarity and Advertising views. Enhanced analytics will track impressions, CTR, CPC, CVR, CPA, and Clarity session data. Advanced tools will enable sorting by intent and provide access to heatmaps and session recordings linked to Google Ads campaigns.

Google Ads introduces silent Opt-in for Video Enhancements in Demand Gen campaigns

9 days ago

Google Ads

Google Ads has introduced a new silent opt-in for Demand Generation campaigns called "Video Enhancements," allowing users to add various video formats. This feature includes creating vertical videos from horizontal ones and generating shorter video ads using Google AI, which selects key moments. Users can track the performance of these enhanced videos to decide whether to keep or delete them. This update follows a previous enhancement made a month ago.

Google Unveils 4 Smart Shopping Features for Last-Minute Holiday Buyers

11 days ago

Google Ads Google Merchant Center

Manage holiday shopping procrastination with Google tools. For gift ideas, AI can suggest options based on specific interests. Use the “Get it fast” filter on Google Shopping to find gifts available for quick delivery. For in-store shopping, Google Lens provides product insights and comparisons. Plan your shopping route with Google Maps to locate stores carrying desired items. Lastly, opt for package tracking in Gmail to receive delivery updates on your orders.

Google Ads updates Personalized Advertising Policy for clarity and organization

12 days ago

Google Ads

Google has announced an administrative update to its Personalized advertising policy, effective December 6, 2024. This update is purely administrative, with no substantive changes to the policy or its enforcement. The core rules for advertisers remain unchanged. The goal is to improve the organization, clarity, and readability of the policy documentation, helping advertisers better understand and comply with existing requirements.

How to Perform a Google Ads Audit That Actually Drives Results

16 days ago

Google Ads

A Google Ads audit is a comprehensive evaluation that reveals hidden performance issues and opportunities across your advertising campaigns. With studies showing up to 46% of ad budgets are wasted on invalid clicks and poor optimization, regular audits are crucial for maintaining peak performance. This step-by-step guide shows you how to conduct a thorough Google Ads audit, covering everything from account structure to conversion tracking.

Google Introduces New Dating and Companionship Ads Policy with Certification Program

16 days ago

Google Ads

In March 2025, Google will introduce a new Dating and Companionship Ads policy requiring advertiser certification for dating-related ads. The policy bans ads promoting underage dating, exploitative practices, and deceptive services. It also restricts certain categories like hookup sites and racy content. Enforcement begins on March 4, 2025, and advertisers must comply by completing certification or removing non-compliant ads before this date.

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