Browse Google Ads updates sorted by latest
10 hours ago
Google Tag Manager now allows adding event parameters directly in the Google Ads Conversion Tracking tag template, enabling more flexible data sending. Event parameters map into Custom Variables in Google Ads, allowing details like color or product category to be used in reports. Enhanced Conversions remain managed separately via the Google Ads User-provided Data Event tag template.
1 days ago
Google Ads introduces text guidelines for AI-generated assets to improve creative control in AI Max for Search or PMax campaigns. Users can refine text by adding up to 25 term exclusions to block specific words or phrases and up to 40 message restrictions to avoid certain concepts or styles. These guidelines help prevent unwanted terms like "cheap" or "discount" from appearing. Rollout begins this fall.
5 days ago
Google Ads AI Max for Search campaigns is now globally available in beta across Google Ads platforms, offering a one-click solution for smarter optimization. New one-click experiments allow easier testing of AI Max, and upcoming text guidelines will help create brand-safe, high-performing text assets. These features aim to give advertisers more control and improve campaign performance.
Create professional Google Ads performance reports in Google Slides with AI insights and visualizations. Transform Google Ads data into polished presentations featuring AI-generated insights and custom visuals to impress stakeholders and streamline reporting. Use cases include reducing manual reporting time, presenting insights without design skills, maintaining reporting schedules, identifying trends, and sharing campaign insights for strategic decisions.
Trending ️🔥6 days ago
Google Ads' Asset Studio simplifies creating creative assets with AI tools that support the entire workflow. Users can generate on-brand visuals, transform product images into lifestyle shots, and refresh multiple photos at once. The platform maintains brand consistency and allows video creation from text and images. Collaboration is improved with shareable links for asset reviews and diverse ad previews, making ad visualization easier before publishing.
6 days ago
Google Ads improved the Summary View by letting users select specific conversion actions to display, replacing the generic "all conversions" metric that mixed various actions. This update provides a clearer view of key metrics, saving time in performance checks and client reporting. Users should adjust the summary to focus on primary conversions for quick insights into issues or wins.
6 days ago
Agent stopped due to max iterations.
8 days ago
Google Ads now supports directing campaigns to both web and app platforms for a unified customer experience. Features include Web to App Connect for YouTube Ads, boosting conversions by enabling direct app clicks, unified workflows with combined web and app insights, and a new tool to measure app installs from web campaigns. These updates help attract engaged users, simplify campaign management, and provide clearer performance insights.
9 days ago
Google Ads API will move to monthly releases in 2026, except during the holiday season. Major releases increase to 4 per year, with minor releases adding small non-breaking features. Each major release will be supported for one year. The 2026 schedule includes major releases in January, April, July, and October, with minor releases in between. Older versions will sunset throughout 2026. Support is available via release notes and a community Discord.
Trending ️🔥14 days ago
A federal judge ruled Google won't be forced to break up its search business but must stop exclusive deals limiting competition, share search data with rivals, and offer search services at standard rates. This follows a 2024 decision that Google illegally maintained a monopoly. The final judgment awaits revision by September 10 and will last six years. Appeals and related cases may continue until 2027 or 2028.
