Google Ads News & Updates for January 2025

Google Announces Updates to Child and Teen Advertising Policies for 2025

4 days ago

Google will update its advertising policies for children and teens in January 2025, focusing on transparency and accessibility. The company will consolidate five key areas into a new hub called ad protections for children and teens, covering ads for kids, ad-serving protections, and YouTube Kids advertising. These changes are organizational, with no new enforcement measures, aimed at helping advertisers understand and navigate existing protections for minors.

Google Shopping Introduces Shipping Confidence Values for Merchant Performance

5 days ago

Google Ads Google Merchant Center

Google has introduced Shipping Confidence Values (CVs), a metric system that evaluates the accuracy of merchants' shipping promises against actual delivery performance in Google Shopping. CVs range from 0% to 100%, with higher percentages indicating better accuracy. High CVs enhance ad rankings and visibility, while low CVs can lower rankings. Merchants can optimize CVs by providing detailed shipping information and ensuring consistency across platforms.

Google Launches Open-Source Negative Keyword Cleaner for Google Ads

5 days ago

Google Ads Gemini

Google Marketing Solutions has launched Negative Keyword Cleaner, an open-source tool for optimizing Google Ads campaigns by managing negative keywords. Built on Google Cloud and powered by Gemini AI, it analyzes data to identify negative keywords that block relevant ads. Using AI, it automates detection of restrictive keywords, ensuring ads reach their audience. Available on GitHub, this tool enhances campaign management and keyword strategy.

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Google Enhances Image Rights Protection with New Legal Waiver in Google Ads

5 days ago

Google Ads

Google Ads has introduced a mandatory legal waiver checkbox for image uploads, requiring advertisers to confirm ownership or authorization of images on landing pages. Users must declare their rights and instruct Google to publish these images for advertising. This waiver integrates with automated assets, affecting both new and existing disclosures. Additionally, Google's AI assistant suggests images from landing pages for ad creation.

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Microsoft Clarity Launches Full Integration with Google Ads

6 days ago

Google Ads Microsoft Clarity

Microsoft has launched its Google Ads integration for Microsoft Clarity after a private preview. This integration merges Google Ads performance metrics with Clarity's behavioral analytics, allowing marketers to gain deeper insights. Key features include session recordings, heatmaps, and tools to identify friction points. Users can analyze campaign-level data and track essential metrics. The integration requires linking a Google Ads account through the Clarity dashboard.

Google Ads Expands Promotion Assets with New Promo Code Features

6 days ago

Google Ads

Google Ads has expanded its Promotion Assets with new promo code options for advertisers. The update introduces two formats: Promo code (Barcode) allows integration of types like Aztec, Data Matrix, and EAN-8, requiring input of the barcode number. Promo code (QR Code) enables direct text encoding with a 720-character limit but does not support link integration. These features enhance how businesses present promotional codes.

Google Ads Introduces Learning Phase Estimates Beta for Demand Gen Campaigns

7 days ago

Google Ads

Google Ads has launched a Beta feature called Learning Phase Estimates for Demand Gen campaigns, offering key performance metrics before launch. The forecast card includes Days to First Conversion, First Week Conversions, and Days in Learning Phase. A visual indicator system shows checkmarks for estimates that meet expectations and information icons for those that do not. Factors like daily budget and CPA targets affect the learning phase duration and campaign performance.

Google Ads API v16 to Sunset on February 5 2025 Users Must Migrate to Newer Version

7 days ago

Google Ads

Google Ads API v16 will sunset on February 5, 2025, after which all v16 API requests will fail. Users must migrate to a newer version before this date to maintain API access. Resources for migration include upgrading to the latest version and reviewing release notes. Recent API calls can be viewed in the Google Cloud Console under APIs & Services.

Google Removes Lead Generation and Recording Features from Tax Specialist Local Service Ads Platform

7 days ago

Google Ads

Google is making changes to its Local Service Ads for tax specialists, starting the week of January 6, 2025. Key features being removed include message leads, auto-crediting, booking capabilities, and call recording. Despite these removals, Google stated that tax specialist ads will continue to function normally without any action needed from advertisers. The changes focus on operational aspects while keeping core advertising intact.

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