Browse Google Ads updates sorted by latest
2 days ago
Google Ads introduces a new metric called "Association" in Brand Lift Studies. It lets you pick a concept or attribute, and Google surveys viewers asking which brands they associate with that text. This metric helps measure brand positioning between awareness and consideration stages, not just recall. Note that only three metrics can be used per study.
2 days ago
Google now lets advertisers exclude irrelevant placements directly on Pmax, marking a major update for early 2026. This feature enables quick, bulk filtering and exclusion of placements, saving significant time on ad optimization.
7 days ago
Google Ads API v24 is released, requiring client library upgrades to access new features. Key updates include support for conversions with cart data, enabling detailed sales insights, and new metrics for product sales. Several services like AudienceInsights, ReachPlan, and ContentCreatorInsights have been refactored. Changes affect campaign budget, asset views, video ads, and preview services. Live walkthroughs and resources are available for developers.
8 days ago
Ads Advisor in Google Ads adds three features: proactive troubleshooting to identify and fix policy violations, 24/7 security monitoring with personalized recommendations and a new dashboard, and instant certifications to automate approvals. These updates improve account safety, speed campaign management, and reduce manual work, using AI to boost efficiency and security for advertisers worldwide.
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9 days ago
Starting June 1, 2026, Google Ads will change budget pacing for campaigns with daily budgets and ad schedules to better meet monthly spending goals. Instead of pacing by active ad schedule days, pacing will target the monthly limit of 30.4 times the daily budget. Billing limits stay the same, and campaigns won't run on disabled days. No action is needed, but adjust budgets if needed. This excludes Local Services Ads and some other types.
9 days ago
Starting April 21, 2026, Google Ads API requires multi-factor authentication (MFA) for users generating new OAuth 2.0 refresh tokens via user authentication workflow. Service account workflows are unaffected. Platforms like Google Ads Editor and BigQuery Data Transfer Service will also require MFA. Users can enable MFA in Google Account security settings; some accounts may have this disabled by administrators.
Trending ️🔥14 days ago
AI Max, improving targeting and creative capabilities, moves out of beta with 7% more conversions at similar CPA/ROAS. From September, campaigns using Dynamic Search Ads, automatically created assets, and broad match settings will upgrade automatically to AI Max. It offers smarter AI-driven ad relevance, advanced controls, and easier campaign management, marking a shift to scalable AI-powered growth.
16 days ago
From June 15, 2026, Google Analytics data flow will be controlled by Google Signals, while Google Ads data will rely only on the ad_storage consent mode. This change removes GA's control over Ads data, requiring ad_storage consent for Ads data use. Denying ad_storage prevents Ads from accessing user identifiers beyond URL data. Ads personalization and IP address controls will also be updated later in 2026.
22 days ago
Google Ads is simplifying enhanced conversions by merging web and lead conversions into one unified setting with an on/off switch. From April 2026, it will accept data from website tags and API simultaneously to improve accuracy and bidding. By June 2026, the two features will merge, removing the need to choose implementation methods. No action is needed; you can opt out anytime at the conversion action level.
