Browse Google Ads updates sorted by latest
18 hours ago
The BatchJobService in Google Ads API has increased request size limits for AddBatchJobOperations from about 10.48 MB to 41.94 MB, allowing more large assets like images to be uploaded in fewer requests. Single mutate operations remain capped at 10.48 MB. This change simplifies workflows and may improve throughput, though operation count limits still apply. Support is available via forums and Discord.
4 days ago
Starting April 2026, Google Ads API will improve Offline Conversion Import with infrastructure updates causing minor attribution changes but no breaking changes. Updates include better attribution reducing expired event errors and flexible import requests easing conversions across accounts, lowering authorization errors and possibly increasing attribution.
Run an automated Google Ads audit directly from Google Sheets with 40+ built-in checks. Review campaigns, ad groups, keywords, ads, and account settings to catch missed best practices and optimization gaps. Ideal for agencies and in-house teams to standardize audits, save hours of manual work, and turn findings into clear, actionable recommendations.
5 days ago
The Google Ads API v23.2 release requires upgrading client libraries and code. New features include the VideoEnhancement resource for video ad info, AppTopCombinationView for top asset combinations in App campaigns, and the ability to disable hotel feeds in Demand Gen campaigns. New metrics and enhancements to ContentCreatorInsightsService and ReachPlanService are added. Live walkthroughs and resources are available for support.
5 days ago
Ads Advisor and Analytics Advisor are AI tools designed to help businesses connect data with decision-making. They respond to natural language questions, recall past interactions, and provide tailored recommendations. Analytics Advisor uncovers hidden trends and insights, while Ads Advisor identifies campaign issues and offers creative ideas. Users should review AI suggestions and provide feedback to improve accuracy and relevance.
6 days ago
Google's Commerce Media Suite connects retailer insights with YouTube and other platforms to improve advertising across the customer journey. Kroger Precision Marketing partners with Display & Video 360, allowing brands to target Kroger shoppers on YouTube and access SKU-level conversion data. The suite supports commerce audiences from various global retailers, helping brands unify marketing and boost sales online and in-store.
8 days ago
Google Ads renamed the "Awareness & Consideration" objective to "YouTube reach, views and engagements," which is clearer. Ads can be bought through Auction (Google Ads auction system) or Reservation (fixed CPM for impressions, including YT Select and Mastheads). Reservation is available to a limited number of accounts, offering new advertising opportunities.
8 days ago
Google Ads will enforce a uniqueness check for Lookalike user lists starting April 30, 2026, to prevent duplicates in Demand Gen campaigns. A list is duplicate if it matches seed lists, expansion level, and country targeting of an existing one. The API will return DUPLICATE_LOOKALIKE error in v24+ or RESOURCE_ALREADY_EXISTS in earlier versions. Advertisers should reuse audiences and update error handling accordingly.
8 days ago
Universal Commerce Protocol (UCP) introduces new features to improve online shopping, including a Cart option for adding multiple items at once, a Catalog feature for real-time product details, and Identity Linking for consistent loyalty benefits across platforms. Google is simplifying UCP onboarding via Merchant Center and partnering with Commerce Inc, Salesforce, and Stripe to expand agentic commerce on Google surfaces.
14 days ago
Google Ads Editor 2.12 improves campaign management and creative testing. It raises Performance Max video limits to 15 and supports 9:16 portrait images. Non-skippable ads use a responsive format. Demand Gen campaigns add new customer goals, brand controls, hotel feed integration, a $5 minimum budget, and easier setup. Total Budgets enable fixed spend for promotions. Video bid guidance, text brand rules, account-level tracking, campaign filters, and bulk URL updates enhance efficiency.
