Browse Google Ads updates sorted by latest
10 hours ago
From August 2025, vehicle ads will be available to advertisers in France and the Netherlands, with future expansion planned. These ads let auto advertisers showcase their inventory on Google, directing shoppers to a Vehicle Description Page with car details and dealer info. Vehicle parts and services are excluded. Advertisers must upload vehicle feeds in Merchant Center and run Performance Max campaigns.
4 days ago
Google Ads improved Performance Max with campaign-level negative keyword lists for easier exclusions and increased search theme limits from 25 to 50 per asset group to expand reach. Device, age, and beta gender targeting enhance audience precision. Reporting better identifies new customers for improved bidding. New diagnostics address goal issues. Creative reporting shows asset stats and final URL expansion assets, with AI-driven image improvement suggestions.
4 days ago
Google will stop serving political ads in the EU starting October 2025. From September 3, 2025, the Google Ads API and scripts will enforce rules requiring campaigns to declare if they contain EU political ads. New campaigns must set the contains_eu_political_advertising field, or API calls will fail. Existing campaigns must declare this field before changing targeting. Ads for campaigns declaring EU political ads will cease serving on September 22, 2025.
5 days ago
Google Ads introduced "Adaptive Layouts" for Demand Gen Image Ads, optimizing images for various layouts, styles, and aspect ratios automatically. It adjusts text placement, crops or expands images, and adds text to enhance engagement. This update allows broader reach without manual resizing and changes visuals to improve CTR. Users should monitor to avoid cropping key elements or awkward text overlays. A Demand Gen Playbook is available for strategy help.
Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.
5 days ago
Google Ads API v21 has been released, requiring client library upgrades to access new features. Key updates include a field for declaring EU political advertising in campaigns, a new search term view for Performance Max campaigns, and automatic brand guidelines for new campaigns. The AI Max feature can now be enabled for Search campaigns to enhance targeting and ad generation. Additional resources include release notes and upgrade guides.
5 days ago
In September 2025, Google will restrict political ads in the EU under EU Regulation 2024/900, banning ads by political actors or those influencing elections, referendums, or legislative processes. Exceptions include official election messages and public communications by authorities. Advertisers must self-declare political ads from August 2025. Violations get warnings before suspension. The EU Political Ads Transparency report ends; past data stays accessible.
7 days ago
Google Ads now allows A/B testing of images and videos in Demand Gen campaigns through a new Beta. You create an A/B test with two experiment arms, and Google duplicates your campaign for you to add or remove visuals to compare performance. You set traffic split, budget, and experiment dates. Changes in the control arm sync to the treatment arm, but not vice versa. Avoid editing the treatment arm after starting the experiment.
7 days ago
Google Ads API now offers three new features for Performance Max campaigns: device targeting to specify ad platforms, negative keyword lists to exclude irrelevant searches, and age range exclusions for more precise audience control. These updates enhance targeting and optimization, available immediately across all supported API versions, with detailed implementation guides provided for developers and advertisers.
Trending ️🔥7 days ago
Google is preparing to widely launch AI Mode ads, offering advertisers text and shopping ads on Google Search, Shopping, and Performance Max Campaigns. This experimental feature is available in the US, in English, on mobile and desktop. Ads require AI-powered targeting like broad match and AI Max for Search. Brands must keep product catalogs updated for effective AI Mode ads.
