Google Ads News & Updates for April 2025

Google Ads API v19.1 Release Introduces Demand Gen Channel Controls Support

3 days ago

The v19.1 release of the Google Ads API requires upgrading client libraries to access new features while ensuring compatibility with v19. Key updates include ad group-level Channel Controls for Demand Gen campaigns, a feedback method for Local Services Ads, new metrics for Video campaigns, brand exclusions for Shopping ads in Performance Max, and the ability to set a google_ads_conversion_customer when creating a new customer. New functionalities for Planning services are also introduced.

Google Ads Enhances Safety with AI, Suspends 700,000 Accounts in 2024 Report

3 days ago

Google Ads

The 2024 Ads Safety Report shows how AI improves consumer protection. Google Ads suspended 200% more advertisers and removed 5.1 billion ads. Over 50 enhancements to LLMs improved fraud prevention and sped up investigations, helping identify bad actors during account setup. A team developed countermeasures against AI-generated impersonation scams, resulting in over 700,000 suspensions and a 90% drop in scam ad reports.

Google Ads launches new ad strength guide to enhance campaign performance

5 days ago

Google Ads

Google released a new Google Ads ad strength guide to enhance ad performance. Ad strength is a feedback tool for optimal asset group setup. Text assets should include 3-15 headlines, 1-5 long headlines, 3-5 descriptions, and 1 business name. Image assets can have up to 20 images in various formats. Advertisers should upload at least one video, with 3 videos of different orientations recommended. Logo assets require 2 logos in specific dimensions.

AI marketing workflows made simple

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Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

Google Ads Performance Max Expands with New Goals and Enhanced Image Controls

9 days ago

Google Ads

Google Ads Performance Max is introducing new features to enhance campaign performance. New customer lifecycle goals include retention goals for bidding on lapsed customers and new customer acquisition cost reporting. Image controls allow automatic sourcing from landing pages and enhancements for additional image versions. The limit for campaign-level negative keywords has increased from 100 to 10,000, providing better control over ad targeting and performance.

Google updates Ads policies on account suspensions and content clarity for usability

11 days ago

Google Ads

Google updated its Ads policies on suspensions, enhancing content and examples while keeping enforcement unchanged. The Account Suspensions overview includes a new FAQ section, and the Billing and Payment suspensions page has minor updates. The Misrepresentation policy has clarifications based on current trends. The Abusing the ad network policy also saw changes, but core messages and intents remain largely the same.

Google Ads Introduces YouTube Engagements Goal for Demand Gen Campaigns

12 days ago

Google Ads

Google Ads has introduced a YouTube Engagements goal for Demand Gen campaigns, integrating YouTube and Display advertising. This goal requires video ad formats, does not allow Shopping Feed integration, and restricts Channel Control options. It enables optimization for channel subscriptions, which can be tracked or set as a biddable goal. This update shows Google's strategy to enhance advertising capabilities for broader funnel marketing.

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Google to Automatically Display Marketing Email Content in Search Results

16 days ago

Google Ads Google Merchant Center

Google will automatically display relevant information from marketing emails, pulling details about promotions and products from merchants' materials for Search and other platforms. Starting April 3, 2025, merchants will be opted into this feature but can opt out in Merchant Center settings. Google will showcase content like sales and product announcements, helping merchants save time and effectively showcase their products.

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Google Launches Auto-Generated Landing Page Screenshots for Demand Gen Ads

18 days ago

Google Ads

Google has introduced a feature for Demand Gen advertisers that automatically generates landing page screenshots for ads. This option, which may be enabled by default, allows a visual preview of the landing page, enhancing transparency and potentially improving click quality. Advertisers should ensure their landing pages are visually optimized, as the screenshot becomes part of the ad creative, making design quality crucial.

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Google updates Unfair advantage policy to allow double serving of ads from same company

19 days ago

Google Ads

On April 14, 2025, Google will update its Unfair advantage policy to allow the same ad from the same company to show in different ad locations. This change follows earlier experiments with double serving ads. The English version is the official policy, while translations are available. The update clarifies that the prohibition on multiple ads applies only to one ad location, and violations will not lead to immediate account suspension without warning.

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