Browse Google Ads updates sorted by latest
21 hours ago
Google Ads will auto-link YouTube channels to Google Ads accounts after June 10, 2026, unless users act. Linking unlocks organic video metrics in Google Ads, allows building audience segments from past viewers, and lets users count engagement actions like subscriptions as conversions. Users can link accounts now or opt out before the deadline via a notification link.
Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.
4 days ago
The Data Manager API now supports uploading store sales conversions to Google Ads with a simpler workflow, confidential matching, and encryption. It expands Google Analytics event ingestion for web and app streams, allowing any event except reserved ones. The API supports metadata like app instance ID and event routing via Firebase App ID or Measurement ID. Some features require eligibility or allowlist access.
5 days ago
AI-powered bidding and budgeting tools enhance Search and Shopping campaigns by adapting to consumer behavior. Journey-aware bidding learns from full customer journeys to optimize lead generation. Smart Bidding Exploration captures new queries and customers. Campaign total budgets cut manual adjustments by 66%, while demand-led pacing adjusts spending to match demand, maximizing opportunities without exceeding budgets.
6 days ago
Measurement is key for growth in the AI era, helping businesses understand consumer journeys and drive sustained growth. Google is simplifying data management, causal experiments, and unified insights to improve marketing decisions. New tools include Data Manager updates, Google tag upgrades, Meridian GeoX for geo-experimentation, and Meridian Studio for easier marketing mix modeling, all aimed at boosting ROI and media investment efficiency.
Trending ️🔥7 days ago
Starting June 1, 2026, Google Ads and related APIs will enforce a 37-month data retention policy for granular performance data. Queries for data older than 37 months with granular segments will return errors. High-level data remains available for 11 years. BigQuery transfers will stop backfilling data older than 37 months. Users should export data before the deadline and update queries accordingly.
11 days ago
AI Max, Google's AI-powered Search ads product, turns 1 and expands to Shopping and Travel campaigns, helping advertisers capture more opportunities. AI Max for Shopping uses Merchant Center feeds to create dynamic ads for complex searches. Travel campaigns are unified for easier management. AI Brief lets advertisers guide AI with brand tone, messaging, and audience preferences. Final URL expansion uses AI to match searches to the best landing pages.
11 days ago
Starting June 15, 2026, Google Ads API will expand product reporting to include all Performance Max networks. Metrics for shopping_product will cover Video, Demand Gen, and App campaigns, not just Shopping and Performance Max. All campaigns using Google Merchant Center will report via shopping_performance_view. Performance Max campaigns will show all networks, causing a one-time increase in metrics. Historical data before this date won't include these changes.
14 days ago
Google Ads introduces a new metric called "Association" in Brand Lift Studies. It lets you pick a concept or attribute, and Google surveys viewers asking which brands they associate with that text. This metric helps measure brand positioning between awareness and consideration stages, not just recall. Note that only three metrics can be used per study.
14 days ago
Google now lets advertisers exclude irrelevant placements directly on Pmax, marking a major update for early 2026. This feature enables quick, bulk filtering and exclusion of placements, saving significant time on ad optimization.
