YouTube follow-on views optimization now available in Demand Gen campaigns

June 13, 2025 at 4:56:28 AM - Trending 🔥

TL;DR Demand Gen campaigns now allow optimization for YouTube follow-on views, helping grow channel engagement by targeting viewers likely to watch more videos after an ad. Advertisers can set follow-on views as a primary goal in their campaign settings to actively optimize for deeper engagement. To use this feature, link your YouTube channel to your Google Ads account and adjust goals in the Conversions Summary.

YouTube follow-on views optimization now available in Demand Gen campaigns

YouTube follow-on views optimization is now available in Demand Gen campaigns, enabling advertisers to grow their YouTube channel reach by targeting viewers likely to watch additional videos after seeing an ad. This new strategy focuses on optimizing for follow-on views, which occur when users continue watching more content from the same channel organically.

Key Features and How to Use

  • Optimization for follow-on views can be enabled within Demand Gen campaigns by navigating to the Conversions Summary, selecting Engagements, editing the goal, and setting YouTube follow-on views as the "Primary action."
  • If left as a "Secondary action," the campaign will report follow-on views but will not optimize for them.
  • This approach helps drive deeper engagement by connecting with users most likely to interact further with the channel.
  • To use this feature, link your YouTube channel to your Google Ads Account.

This update enhances the ability to increase channel subscriptions and engagement by focusing on users who naturally continue watching after an ad, providing a more effective way to grow YouTube channel audiences through Demand Gen campaigns.

Have more questions on this topic? Ask our AI assistant for in-depth insights.

Read more from sources 👇

The Only Digital Marketing Feed You'll Ever Need.

Stay informed your way. Tailored updates when and how you want them. 100% Free.

10,000+ Users

500+ Sources

1000+ Tools

Or

Related Posts

Google Ads API updates shift brand assets to campaign level in Performance Max

Google Ads API updates shift brand assets to campaign level in Performance Max

Google for Developers
Google for Developers

Official Source

Official Source

Google for Developers is a Official Source. The source has been verified by Swipe Insight team.

Official Source
AI marketing workflows made simple

AI marketing workflows made simple

Featured
Markifact
Markifact

Verified Sponsor

Verified Sponsor

Markifact is a Verified Sponsor. Want to get featured here? Contact us.

Verified Sponsor
Google Ads Gmail Feature Allows One-Click Recommendation Application

Google Ads Gmail Feature Allows One-Click Recommendation Application

Google Ads API v18 to Sunset on August 20 2025 Migration Required for Users

Google Ads API v18 to Sunset on August 20 2025 Migration Required for Users

Google for Developers
Google for Developers

Official Source

Official Source

Google for Developers is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google Ads API to Remove Ad Sharing Feature by October 2025

Google Ads API to Remove Ad Sharing Feature by October 2025

Google for Developers
Google for Developers

Official Source

Official Source

Google for Developers is a Official Source. The source has been verified by Swipe Insight team.

Official Source
New Google Ads and Merchant Center AI tools speed up bulk image edits

New Google Ads and Merchant Center AI tools speed up bulk image edits

Dario Zannoni
Dario Zannoni

Top Creator

Top Paid Media Creator

Dario Zannoni is a Top Paid Media Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Paid Media Creator
Google Ads API Launches Advertising and Measurement Community Discord Server

Google Ads API Launches Advertising and Measurement Community Discord Server

Google for Developers
Google for Developers

Official Source

Official Source

Google for Developers is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google Ads Editor 2.10 update adds AI Max vertical videos and new campaign controls

Google Ads Editor 2.10 update adds AI Max vertical videos and new campaign controls

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source

Related Tools

Markifact logo

Markifact

Verified Tool

Verified Tool

Markifact is a Verified Tool. Want to get this badge? Contact us.

Verified Tool

Marketing Workflows Powered by AI

Featured
Marketing Auditor logo

Marketing Auditor

Verified Tool

Verified Tool

Marketing Auditor is a Verified Tool. Want to get this badge? Contact us.

Verified Tool

Automated audits for Google Ads and Analytics.

Get Featured Here

Showcase your tool in this list.

Contact Us
Skai logo

Skai

AI-powered omnichannel marketing and optimization

Ad Management
Smartly.io logo

Smartly.io

Automate and optimize your ad campaigns effortlessly

Ad Management
Grasp logo

Grasp

Automated QA for flawless media buying campaigns

Ad Management
Sembot logo

Sembot

Maximize ROI with AI-driven marketing automation

Ad Management
Zocket logo

Zocket

AI-powered marketing for optimized ad campaigns

Ad Creative
GoDataFeed logo

GoDataFeed

Optimize and manage product feeds across channels

Feed Management
Feedonomics logo

Feedonomics

Optimize and sync product data for more sales

Feed Management
Lunio logo

Lunio

Protect your ad spend from invalid traffic

Ad Management

Get Featured Here

Showcase your tool in this list.

Contact Us