YouTube follow-on views optimization is now available in Demand Gen campaigns, enabling advertisers to grow their YouTube channel reach by targeting viewers likely to watch additional videos after seeing an ad. This new strategy focuses on optimizing for follow-on views, which occur when users continue watching more content from the same channel organically.
Key Features and How to Use
- Optimization for follow-on views can be enabled within Demand Gen campaigns by navigating to the Conversions Summary, selecting Engagements, editing the goal, and setting YouTube follow-on views as the "Primary action."
- If left as a "Secondary action," the campaign will report follow-on views but will not optimize for them.
- This approach helps drive deeper engagement by connecting with users most likely to interact further with the channel.
- To use this feature, link your YouTube channel to your Google Ads Account.
This update enhances the ability to increase channel subscriptions and engagement by focusing on users who naturally continue watching after an ad, providing a more effective way to grow YouTube channel audiences through Demand Gen campaigns.
