Google announces v23.1 release of Google Ads API with new features

The v23.1 release of the Google Ads API introduces new features requiring an upgrade of client libraries and client code, with all updated resources now available. Minor versions v20.2, v21.1, and v22.1 have also been released to enhance support for the EU Political Ads Regulation.

Key Features in v23.1

• EU Political Ads Regulation Support:
  Added fields such as Campaign.missing_eu_political_advertising_declaration for querying campaigns lacking political ad declarations targeted at the EU, and Customer.contains_eu_political_advertising to retrieve account-level declaration status.

• YouTube Video Upload Support:
  Introduction of YouTubeVideoUploadService for uploading and managing YouTube videos, along with the YouTubeVideoUpload resource to fetch upload status and metadata.

• Text Guidelines for Campaigns:
  Added support for text guidelines in the Campaign resource, enabling programmatic control of AI-generated text assets in Performance Max and Search campaigns.

• New User Frequency Metrics:
  Metrics reporting how many users saw an ad multiple times, including unique_users_two_plus, unique_users_three_plus, unique_users_four_plus, unique_users_five_plus, and unique_users_ten_plus.

• YouTube Follow-On Views Conversion Action:
  Added ConversionActionCategory.YOUTUBE_FOLLOW_ON_VIEWS to track users who watch an ad and subsequently watch a video from the same channel.

Additional Information and Resources

• Resources such as Release Notes, Upgrade Guides, Reference materials, and diffs between versions v23 and v23.1, and v23 and v22 are available.
• A live walkthrough event titled "Google Ads API Release Highlights" is scheduled on Discord and Ads Developers YouTube Live on February 26th at 10 a.m. ET, with recordings to be posted afterward.