
Google Ads Introduces 'Private Search Term' Label for Performance Max
2 months ago
Google has introduced a feature in Google Ads Performance Max called "private search term," which refers to queries with fewer than 50 unique user searches in a 90-day period. This labeling system gives advertisers clarity on low-volume search queries while maintaining user privacy. The update alters how Google reports low-volume search data, helping advertisers understand the queries triggering their ads while protecting privacy.