Arpan is a seasoned PPC specialist with over a decade of expertise in digital advertising. He excels in Google Ads, eCommerce strategy, Performance Max, YouTube Ads, Display Ads, and Microsoft Advertising. Arpan is skilled in creating effective campaigns, accurate tracking, and insightful analytics. He is dedicated to optimizing online retail presence and exploring various paid platforms. His approach combines data-driven insights with creativity to elevate brands in the digital landscape.
20 days ago
Google will stop serving ads with message assets linked to unverified phone numbers starting September 1st. New message assets with unverified numbers cannot be created from August 1st. This update extends the phone number verification requirement to message assets, alongside call-only ads and location assets. Advertisers must verify numbers to avoid disapproval and ad stoppage.
1 months ago
Google Merchant Center now allows merchants to accept returns of "New and slightly used products," expanding return options beyond brand-new items. This update offers more flexibility for returns, benefiting customer satisfaction and inventory management. It also enhances customer confidence by allowing returns of gently used items, potentially increasing trust and conversion rates.
2 months ago
Big News from Google Merchant Center introduces the new "Brand" tab in Early Access, allowing brands greater control over their appearance on Google. Users can claim their brand profile to manage their presence on Google Search, upload brand images to visually define their brand, add videos from platforms like YouTube and TikTok, and manage descriptions to tell their story.
6 months ago
Google has introduced a feature in Google Ads Performance Max called "private search term," which refers to queries with fewer than 50 unique user searches in a 90-day period. This labeling system gives advertisers clarity on low-volume search queries while maintaining user privacy. The update alters how Google reports low-volume search data, helping advertisers understand the queries triggering their ads while protecting privacy.
Effortlessly audit your Google Ads account with Marketing Auditor. Perform 200+ automated checks to uncover optimization opportunities and save over 10 hours per audit. Generate white-label reports in minutes with 50+ pages of actionable insights. Customize your reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides. This tool is the ultimate solution for efficient and impactful Google Ads audits.
10 months ago
Google's new feature for Performance Max campaigns focuses on video asset optimization to improve ad performance and engagement. The update includes automatic adaptation of videos into vertical, square, and shorter versions, directly integrated within campaigns. Benefits for advertisers include increased versatility, improved attention-grabbing, efficiency, and cross-platform optimization, streamlining ad creation and enhancing video asset effectiveness.
1 years ago
Unlock Success with the Right Tagging Funnel! Test campaign click URLs under ads URL test tool in Google Ads UI. Perform gclid test on click URL and check if gclid is set, stored in 1P cookie, and there are no redirects. Reconfirm sitewide tagging by ensuring gcl_aw stays before the conversion page. Complete a test conversion to confirm tagging, cookie persistence, cross-domain tracking, and no iframe tag firing.
1 years ago
Shoppers are increasingly seeking promotions, with 45% considering them a top factor in their shopping decisions. Google is responding to this trend by introducing digital coupons on Maps. These coupons will be directly visible in Maps, making it easier for customers to find and redeem deals. Businesses can add in-store redeemable coupons to their Performance Max campaigns through Promotion Extensions.
1 years ago
Google is experimenting with a new feature labeled "Related to Your Search" on its ads. This latest development aims to provide users with more relevant advertising content.
1 years ago
Automated reporting simplifies driving foot traffic with no extra steps post-volume threshold. Static values offer responsive adjustments based on historical data, while dynamic values aren't suitable. For boosting in-store sales, dynamic values are recommended as they use real-time data for optimization. Manual upload of values allows precise targeting. Both static and dynamic values can be adjusted at a campaign level for tailored performance.
