Arpan Banerjee

India

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About

Arpan is a seasoned PPC specialist with over a decade of expertise in digital advertising. He excels in Google Ads, eCommerce strategy, Performance Max, YouTube Ads, Display Ads, and Microsoft Advertising. Arpan is skilled in creating effective campaigns, accurate tracking, and insightful analytics. He is dedicated to optimizing online retail presence and exploring various paid platforms. His approach combines data-driven insights with creativity to elevate brands in the digital landscape.

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Google Ads Introduces 'Private Search Term' Label for Performance Max

3 months ago

Google Ads

Google has introduced a feature in Google Ads Performance Max called "private search term," which refers to queries with fewer than 50 unique user searches in a 90-day period. This labeling system gives advertisers clarity on low-volume search queries while maintaining user privacy. The update alters how Google reports low-volume search data, helping advertisers understand the queries triggering their ads while protecting privacy.

Marketing Workflows Powered by AI

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Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

Google Ads Enhances Performance Max Campaigns with New Video Settings

7 months ago

Google Ads

Google's new feature for Performance Max campaigns focuses on video asset optimization to improve ad performance and engagement. The update includes automatic adaptation of videos into vertical, square, and shorter versions, directly integrated within campaigns. Benefits for advertisers include increased versatility, improved attention-grabbing, efficiency, and cross-platform optimization, streamlining ad creation and enhancing video asset effectiveness.

Ensure Accurate Campaign and Conversion Tracking with the Right Tagging Funnel

11 months ago

Google Ads Tracking

Unlock Success with the Right Tagging Funnel! Test campaign click URLs under ads URL test tool in Google Ads UI. Perform gclid test on click URL and check if gclid is set, stored in 1P cookie, and there are no redirects. Reconfirm sitewide tagging by ensuring gcl_aw stays before the conversion page. Complete a test conversion to confirm tagging, cookie persistence, cross-domain tracking, and no iframe tag firing.

Revolutionizing Local Marketing with Google Maps Digital Coupons

11 months ago

Google Ads

Shoppers are increasingly seeking promotions, with 45% considering them a top factor in their shopping decisions. Google is responding to this trend by introducing digital coupons on Maps. These coupons will be directly visible in Maps, making it easier for customers to find and redeem deals. Businesses can add in-store redeemable coupons to their Performance Max campaigns through Promotion Extensions.

Google's New Experiment: 'Related to Your Search' Label on Ads

1 years ago

Google Ads

Google is experimenting with a new feature labeled "Related to Your Search" on its ads. This latest development aims to provide users with more relevant advertising content.

Maximize Your Advertising Vision with Static and Dynamic Values

1 years ago

Google Ads

Automated reporting simplifies driving foot traffic with no extra steps post-volume threshold. Static values offer responsive adjustments based on historical data, while dynamic values aren't suitable. For boosting in-store sales, dynamic values are recommended as they use real-time data for optimization. Manual upload of values allows precise targeting. Both static and dynamic values can be adjusted at a campaign level for tailored performance.

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Google Ads and WhatsApp Integration Launched, Beta Testing Underway

1 years ago

Google Ads

New Google Ads and WhatsApp integration with message assets is now available. Beta testing is ongoing, with account rollout in progress. Notably, Google Ads traffic is now being directed to Meta.

Arpan Banerjee

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