Arpan is a seasoned PPC specialist with over a decade of expertise in digital advertising. He excels in Google Ads, eCommerce strategy, Performance Max, YouTube Ads, Display Ads, and Microsoft Advertising. Arpan is skilled in creating effective campaigns, accurate tracking, and insightful analytics. He is dedicated to optimizing online retail presence and exploring various paid platforms. His approach combines data-driven insights with creativity to elevate brands in the digital landscape.
Starting April 1, 2026, Customer Match uploads via the Google Ads API will no longer work. Users must switch to the Data Manager API for uploading and managing Customer Match data. This change affects developers who haven't uploaded Customer Match data in the last 180 days. The Data Manager API offers enhanced security, unified data ingestion, and new features like confidential matching and encryption. Other Google Ads API functions remain unchanged.
Google Ads support now requires users to authorize a specialist to access and make changes to their accounts when submitting a support form. This means users allow Google Ads experts to troubleshoot but bear all risks, including no guarantees on performance or results. Users must understand the implications before consenting, as they remain responsible for their account spend and outcomes.
Google is phasing out call-only ads, stopping new ones in February 2026 and existing ones in February 2027. They will be replaced by Responsive Search Ads with call assets, which use AI to optimize performance. Advertisers should start migrating now to test performance, fix tracking, and adapt messaging for calls and clicks to ensure a smooth transition.
Upload all Meta ad types in bulk directly from Google Sheets, single image, video, carousel, and flexible ads. Control placements, multiple headlines, primary texts, descriptions, and creatives from one spreadsheet. Built for agencies and teams managing dozens of ads across multiple accounts, helping you launch faster, stay consistent, and avoid costly manual errors.
Google now offers real-time support case updates via WhatsApp for Google Ads users. This feature sends instant notifications when a case is updated, reducing the need to check emails repeatedly. It aims to simplify and speed up communication, enhancing convenience for account managers handling support tickets.
Google will stop serving ads with message assets linked to unverified phone numbers starting September 1st. New message assets with unverified numbers cannot be created from August 1st. This update extends the phone number verification requirement to message assets, alongside call-only ads and location assets. Advertisers must verify numbers to avoid disapproval and ad stoppage.
Google Merchant Center now allows merchants to accept returns of "New and slightly used products," expanding return options beyond brand-new items. This update offers more flexibility for returns, benefiting customer satisfaction and inventory management. It also enhances customer confidence by allowing returns of gently used items, potentially increasing trust and conversion rates.
Big News from Google Merchant Center introduces the new "Brand" tab in Early Access, allowing brands greater control over their appearance on Google. Users can claim their brand profile to manage their presence on Google Search, upload brand images to visually define their brand, add videos from platforms like YouTube and TikTok, and manage descriptions to tell their story.
Google has introduced a feature in Google Ads Performance Max called "private search term," which refers to queries with fewer than 50 unique user searches in a 90-day period. This labeling system gives advertisers clarity on low-volume search queries while maintaining user privacy. The update alters how Google reports low-volume search data, helping advertisers understand the queries triggering their ads while protecting privacy.
Google's new feature for Performance Max campaigns focuses on video asset optimization to improve ad performance and engagement. The update includes automatic adaptation of videos into vertical, square, and shorter versions, directly integrated within campaigns. Benefits for advertisers include increased versatility, improved attention-grabbing, efficiency, and cross-platform optimization, streamlining ad creation and enhancing video asset effectiveness.
