Ensure Accurate Campaign and Conversion Tracking with the Right Tagging Funnel

Test campaign click URLs under the ads URL test tool in Google Ads UI.

(1) Campaign tracking URL:

• Test campaign click URLs using the ads URL test tool in Google Ads UI.

(2) Perform gclid test on click URL:

• Ensure gclid is set.
• Verify gclid is stored in 1P cookie (gcl_aw cookie indicating OGDT and auto-tagging).
• Confirm there are no redirects.

(3) Reconfirm sitewide tagging:

• Ensure gcl_aw persists as you navigate through the website before reaching the conversion page.

(4) Complete a test conversion:

• Confirm the conversion page is tagged.
• Ensure gcl_aw cookie persists.
• Verify cross-domain tracking is enabled if there is a domain change.
• Ensure the conversion tag does not fire in an iframe.

Lead the pack with accurate tagging!