Ensure Accurate Campaign and Conversion Tracking with the Right Tagging Funnel

May 27, 2024 at 9:26:23 AM

Ensure Accurate Campaign and Conversion Tracking with the Right Tagging Funnel

Test campaign click URLs under the ads URL test tool in Google Ads UI.

(1) Campaign tracking URL:

  • Test campaign click URLs using the ads URL test tool in Google Ads UI.

(2) Perform gclid test on click URL:

  • Ensure gclid is set.
  • Verify gclid is stored in 1P cookie (gcl_aw cookie indicating OGDT and auto-tagging).
  • Confirm there are no redirects.

(3) Reconfirm sitewide tagging:

  • Ensure gcl_aw persists as you navigate through the website before reaching the conversion page.

(4) Complete a test conversion:

  • Confirm the conversion page is tagged.
  • Ensure gcl_aw cookie persists.
  • Verify cross-domain tracking is enabled if there is a domain change.
  • Ensure the conversion tag does not fire in an iframe.

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