Dario Zannoni is a Top Paid Media Creator. Part of Swipe Insight Select, a curated list of top creators.
Top Paid Media Creator
Japan
45 Swipes
Dario is an experienced online marketer with a passion for technology. He has a background in digital marketing, specializing in SEO and content strategy. Dario enjoys staying updated with the latest tech trends and applying innovative solutions to marketing challenges. His expertise includes social media management, email marketing, and data analysis. Outside of work, he loves exploring new software tools and gadgets.
4 days ago
Google Analytics now supports importing Meta Ads and TikTok Ads data, including cost, clicks, and impressions. This update enhances the platform's appeal and encourages more frequent use. Users can import up to 24 months of historical Meta Ads data but should remove overlapping existing data first. Upcoming features like projections and scenario planning will aid in ad budgeting.
14 days ago
Meta introduced Product Data Versions for product catalogs, allowing multiple versions of product attributes like title, price, images, and links for the same product in ads. This lets advertisers use different product details across campaigns, such as varying images or links tailored to different audiences, improving ad customization and campaign quality.
28 days ago
Meta Ads has introduced a new AI feature called Enhance Media Text, which replaces text within ad images to improve engagement. It changes the text in banner images using AI-generated language, likely based on the ad copy, without altering the visual creative. Currently in Beta, it mainly supports English and possibly Spanish. The feature is promising but risky, and transparency about the changes would help advertisers trust it more.
1 months ago
Google Demand Gen campaigns now include simple Brand Guidelines settings at the campaign level, allowing users to set a main color, accent color, and font. These settings are expected to grow in importance alongside ad platforms' focus on automatic creative generation and improvements like video generation and adaptive layouts. The help page link exists but lacks details on this feature.
Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.
2 months ago
Meta is launching a Creative Testing feature to test multiple versions of the same ad within one ad set, keeping learnings consolidated. Since Meta ad delivery depends more on creative than targeting, this helps optimize ads by testing small changes like calls to action, overlays, or formats. Tests run 1-30 days with 2-5 variations, using metrics like CPC or cost per purchase. The feature is currently limited but promising for ad optimization.
2 months ago
Google Ads Dynamic Remarketing setup has changed. Previously, enabling it required manual configuration in Audience Manager by selecting business type and specific attributes. Now, the Ad Source page moved to Data Manager, and manual setup is deprecated. You only need to send correct data via Google Tag; no need to activate dynamic remarketing or set business type. Official help pages still show old steps but will update soon.
2 months ago
Meta Instant Form ads offer two Performance Goal options: maximize number of leads or maximize number of conversion leads. The latter focuses on higher-quality leads likely to convert. Contrary to previous belief, you don't need a CRM connection to use this option; Meta can improve lead quality using aggregated data from multiple accounts. Switching to this goal may reduce total leads but improve lead quality without CRM integration.
2 months ago
Google launched two AI tools for bulk image editing in Ads and Merchant Center for ecommerce. Ads edits up to 100 images with background or object changes but can't send images back to Merchant Center. Merchant Center's "Generated for You" auto-enhances few products with limited control. Both improve efficiency but aren't ideal for large inventories. An ideal tool would let users select products, choose edits, review, and apply changes.
3 months ago
Google introduced Brand Recommendations and Brand Optiscore for awareness campaigns, mainly YouTube CPM/CPV. Brand Recommendations suggest actions like raising tCPM bids or adding bumper ads, which can be applied manually or via optional Auto Apply. Brand Optiscore measures alignment with Google's brand best practices. These tools can help improve brand campaigns, but manual control is advised over Auto Apply to avoid unwanted changes.
