Dario Zannoni

Top Creator

Dario Zannoni is a Top Paid Media Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Paid Media Creator

Japan

31 Swipes

About

Dario is an experienced online marketer with a passion for technology. He has a background in digital marketing, specializing in SEO and content strategy. Dario enjoys staying updated with the latest tech trends and applying innovative solutions to marketing challenges. His expertise includes social media management, email marketing, and data analysis. Outside of work, he loves exploring new software tools and gadgets.

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Google Ads introduces weight settings for Display view-through conversions

7 days ago

Google Ads

Google Ads now allows users to set the weight for view-through conversions in Display campaigns, adjustable from 1% to 100%. This feature seems irrelevant as it does not affect optimization or smart bidding. View-through conversions can only be added as an optimization event when campaigns pay by viewable impressions, which is rarely used. The author speculates about future applications in Demand Gen and PMax campaigns but is unsure of practical use cases.

Google Ads Monthly Slides with AI Insights

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Create professional Google Ads performance reports in Google Slides with AI insights and visualizations. Transform Google Ads data into polished presentations featuring AI-generated insights and custom visuals to impress stakeholders and streamline reporting. Use cases include reducing manual reporting time, presenting insights without design skills, maintaining reporting schedules, identifying trends, and sharing campaign insights for strategic decisions.

Meta Updates Catalog Ads with Dynamic Overlays for Improved User Experience

12 days ago

Meta Ads

Meta has streamlined the Ads creation interface by moving Info Labels for catalog items to the Advantage+ creative enhancements section, renaming them to “Dynamic Overlays.” Functionality remains similar, allowing automatic or manual customization of labels. A notable improvement is the ability to toggle each label type on or off individually. This reorganization helps address the cluttered Ads creation page, but the Page creation section still needs improvement.

Meta tests new AI-generated ad feature Comment Keywords for positive feedback display

27 days ago

Meta Ads

Meta is testing a new AI-generated ad feature called Comment Keywords, which extracts positive or neutral keywords from ad comments to display under the ad. Examples include “Easy to assemble” and “Great quality.” While useful, there is a risk of capturing negative meanings. Brands with strict control over ad copy may want to disable this feature. Check your Advertising Settings to see if you're part of the test, as it may be enabled by default.

Meta Launches Dynamic Partnership Ads for Enhanced Catalog Advertising

1 months ago

Meta Ads

Meta has launched "Dynamic Partnership Ads" in its Advantage+ creative suite for Catalog Ads. This feature automatically selects top-performing Partnership Ads from other campaigns to display with catalog items. These ads involve collaborations with creators, brands, or other businesses, enhancing ad diversity and possibly improving performance. Advertisers should be cautious, as automatic selection may lead to incompatible ads being shown together.

Meta Tests AI-Based Video Highlights in Advantage+ Creative Enhancements

1 months ago

Meta Ads

Meta is launching a test for AI-based Advantage+ creative enhancements on March 18, 2025, introducing Video Highlights. This feature will automatically identify and emphasize key selling points in video ads, though its visual representation is unclear. Advertisers can adjust participation settings in the Advertising settings section. The test is low-risk and should not negatively affect ads, as Meta aims to enhance its AI advertising tools.

Meta Ads Introduces Direct Lead Download Button for Campaign Results

1 months ago

Meta Ads

Meta has introduced a feature for Lead Form Ads that allows advertisers to download lead data directly from the campaign results table. A "Download" icon is available at the campaign, ad set, and ad levels. Users can click the icon, select a time period and file format (CSV or XLS), and download lead data without extra navigation. This method is the fastest way to access lead information, improving efficiency for marketers using Meta's advertising platform.

Meta to Remove Audience Type Selection in Advantage+ Catalog Sales Campaigns

3 months ago

Meta Ads

Meta will remove the manual Audience Type selection from Advantage+ catalog sales campaigns, requiring advertisers to create custom audiences through the Audiences interface. Current targeting options include finding prospective users and retargeting, with specific strategies for retargeting campaigns. This change aligns with Meta's focus on AI-based broad targeting, promoting Advantage+ solutions. An official timeline for these changes has not been announced.

Google Shopping Introduces Shipping Confidence Values for Merchant Performance

3 months ago

Google Ads Google Merchant Center

Google has introduced Shipping Confidence Values (CVs), a metric system that evaluates the accuracy of merchants' shipping promises against actual delivery performance in Google Shopping. CVs range from 0% to 100%, with higher percentages indicating better accuracy. High CVs enhance ad rankings and visibility, while low CVs can lower rankings. Merchants can optimize CVs by providing detailed shipping information and ensuring consistency across platforms.

Meta Launches New Testing for AI-Powered Image Animation in Advertising Platform

3 months ago

Meta Ads

Meta has restarted testing its AI-powered Image Animation feature as of January 9, 2025, after previous success. Most advertising accounts are automatically included, potentially affecting 5% of ad impressions, but advertisers can opt out. The initial testing ended in October 2024 and led to integration into Advantage+ Enhancements. This phase indicates Meta's strategy to enhance automated video creation while giving advertisers control over participation.

Dario Zannoni

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