Dario is an experienced online marketer with a passion for technology. He has a background in digital marketing, specializing in SEO and content strategy. Dario enjoys staying updated with the latest tech trends and applying innovative solutions to marketing challenges. His expertise includes social media management, email marketing, and data analysis. Outside of work, he loves exploring new software tools and gadgets.
16 days ago
Meta introduces Advantage+ Catalog Ads in its Advantage+ Shopping Campaigns, similar to Dynamic Ads. Advertisers can create catalog-based ad sets for remarketing and prospecting. Configuration includes catalog selection, product group designation, and optional product expansion. Once enabled, it cannot be toggled off, and settings are fixed. Creative options are limited to single images, carousels, and collections.
1 months ago
Google's new "Sale Event" promotion in Merchant Center simplifies advertising for store-wide and category-based sales without product-specific mapping. It includes general sale announcements, category-wide promotions, flexible discount ranges, and custom media. Required elements are sale event title, dates, URL, images, and category mapping if needed. Limited to free listings, US market, non-product-centric surfaces, and general or category-based promotions.
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Trending ️🔥1 months ago
Brand guidelines settings for PMax campaigns are now live in some accounts. Announced in May at Google Marketing Live, you can set business name, logo, custom colors, and font at the campaign level. Discrepancies exist between settings and help page explanations. Brand guidelines control how your brand is represented in automated assets, using Google AI to infer key elements from your URL. These guidelines are rolling out globally.
1 months ago
Google Ads will discontinue new Call-Only Ads, urging advertisers to switch to Responsive Search Ads (RSA). Existing Call-Only Ads will still run, but new ads must include landing pages and business names. Current ads won't auto-migrate. Advertisers need to manually update ads with business names and URLs. RSA offers more ad combinations, dual interaction capabilities, better asset control, and improved optimization.
1 months ago
Meta has unveiled a new experimental feature in its advertising platform that goes beyond simple background generation, potentially revolutionizing how advertisers create and optimize their ad creatives. Key features include advanced background generation, automated text integration, catalog optimization, creative scaling, and resource efficiency. Currently, it is limited to select accounts during the testing phase.
1 months ago
Meta released updates for catalog-based ads in Ads Manager. The first update, Product Set Expansion, allows Meta to advertise products not included in the set, potentially lowering costs but may not align with targeted ad text. The second update, Dynamic Media, lets Meta choose between images and videos for ads if videos are in the catalog. Additional options include automatic video cropping and always showing videos, which are off by default.
2 months ago
Google's Merchant Center now includes a 'Video Link' attribute, enabling merchants to add product-specific videos to their feeds. This feature allows up to 10 videos per item, showcasing products from multiple angles. Videos must be direct URLs, not YouTube links, and meet specific technical requirements. This update aims to enhance product presentations in Google Ads and Shopping, potentially boosting engagement and conversions.
2 months ago
Meta has updated its product feed specifications, offering new options for e-commerce marketers. Key updates include the wider release of [internal_labels], which allow for frequent updates without triggering product reviews, and changes to [custom_labels], which can now be updated via supplementary feeds. These updates enable more flexible product grouping, streamlined label management, and improved efficiency.
3 months ago
Meta is rolling out new AI-powered enhancements to its Advantage+ Creative suite, introducing two innovative features: Image Animation, which adds motion to static images, and Video Aspect Ratio Expansion, which extends video aspect ratios by generating additional content. These features are being tested within the existing framework. Advertisers should check settings regularly and can opt out if needed. Meta aims to enhance AI-driven ad creation.
