Dario is an experienced online marketer with a passion for technology. He has a background in digital marketing, specializing in SEO and content strategy. Dario enjoys staying updated with the latest tech trends and applying innovative solutions to marketing challenges. His expertise includes social media management, email marketing, and data analysis. Outside of work, he loves exploring new software tools and gadgets.
Google is introducing a new Beta feature for Performance Max campaigns allowing A/B testing of asset sets within the same asset group. Users can select assets to test and define common assets that stay the same. The experiment is set up via the Experiments page under Assets. Tests may need to run for at least 4 weeks due to the campaign's learning phase. This feature shows promise for improving campaign performance.
Run a Meta Ads audit with 100+ data points using a structured, automated checklist. Review campaigns, ad sets, ads, creatives, targeting, budgets, and delivery settings to spot hidden issues and missed optimizations. Built for agencies and teams managing multiple accounts who want consistent audits, faster reviews, and clear, actionable insights—without manual digging.
Google has reduced the minimum audience size limit to 100 active users for all networks (Display, Search, YouTube) and all segment types, including Remarketing and Customer Lists. This change follows earlier reductions and aims to make audience lists easier to use for smaller accounts. The threshold for segments to appear in Audience Insights has also dropped from 1,000 to 100 users. Updated help pages now include more details and tips.
Google Ads now supports dynamic remarketing using ecommerce data from Google Analytics without needing dynamic events via Google Ads tag. Requirements include enabled ecommerce tracking in GA, linked GA and Google Ads accounts with Personalized Advertising on, and matching product IDs. Using GA data is easier but Google Ads tag data processes faster and covers more, so using Google Ads tags is recommended for best performance.
Google PMax campaigns now allow direct video uploads in the "edit assets" interface without needing YouTube, storing videos in a Google-managed "House channel" with limitations like no analytics or custom thumbnails. Using YouTube brand channels is preferred. Google also suggests videos from social ads via Pathmatics, a marketing intelligence platform, for use in PMax and Demand Gen campaigns, but no help page exists yet for this feature.
Google is launching Merchant Center for Agencies with four sections: All client accounts, Agency overview, Diagnostics, and Optimizations. Agencies can request access through a help page link. It resembles the old Multi-Client Account but offers features specifically for agencies, aiming for clearer and simpler use.
Meta is updating how product catalogs are set in sales campaigns by requiring catalog assignment at the campaign level, with no option to change it after publishing. Multiple catalogs per campaign are no longer allowed, and product ads need a campaign-level catalog. Previously, catalogs could be set at either campaign or ad level, allowing more flexibility. This change may reduce errors but limits catalog-only campaign options.
Meta is rolling out Advantage+ creative enhancement called Show Spotlights, which uses Website Highlights—text and image combos auto-picked from target sites—to enrich Instagram Stories ads on mobile with overlays or pop-ups. These features can be reviewed or disabled in the Creative setup menu. They are often enabled by default, making them easy to miss. Meta claims good performance and compliance, but advertisers should monitor usage.
Meta's new Video Generation feature, now in beta, uses generative AI to turn single-image ads into multi-scene videos with text and music. It creates lifelike animations, not just slideshows, by using user images, account images, and website content. Users can customize scenes and text overlays. Currently, it's limited to English-speaking audiences and select verticals, with wider availability expected later.
Google Analytics now supports importing Meta Ads and TikTok Ads data, including cost, clicks, and impressions. This update enhances the platform's appeal and encourages more frequent use. Users can import up to 24 months of historical Meta Ads data but should remove overlapping existing data first. Upcoming features like projections and scenario planning will aid in ad budgeting.
