Dario is an experienced online marketer with a passion for technology. He has a background in digital marketing, specializing in SEO and content strategy. Dario enjoys staying updated with the latest tech trends and applying innovative solutions to marketing challenges. His expertise includes social media management, email marketing, and data analysis. Outside of work, he loves exploring new software tools and gadgets.
Meta has launched "Dynamic Partnership Ads" in its Advantage+ creative suite for Catalog Ads. This feature automatically selects top-performing Partnership Ads from other campaigns to display with catalog items. These ads involve collaborations with creators, brands, or other businesses, enhancing ad diversity and possibly improving performance. Advertisers should be cautious, as automatic selection may lead to incompatible ads being shown together.
Meta is launching a test for AI-based Advantage+ creative enhancements on March 18, 2025, introducing Video Highlights. This feature will automatically identify and emphasize key selling points in video ads, though its visual representation is unclear. Advertisers can adjust participation settings in the Advertising settings section. The test is low-risk and should not negatively affect ads, as Meta aims to enhance its AI advertising tools.
Meta has introduced a feature for Lead Form Ads that allows advertisers to download lead data directly from the campaign results table. A "Download" icon is available at the campaign, ad set, and ad levels. Users can click the icon, select a time period and file format (CSV or XLS), and download lead data without extra navigation. This method is the fastest way to access lead information, improving efficiency for marketers using Meta's advertising platform.
Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.
Meta will remove the manual Audience Type selection from Advantage+ catalog sales campaigns, requiring advertisers to create custom audiences through the Audiences interface. Current targeting options include finding prospective users and retargeting, with specific strategies for retargeting campaigns. This change aligns with Meta's focus on AI-based broad targeting, promoting Advantage+ solutions. An official timeline for these changes has not been announced.
Google has introduced Shipping Confidence Values (CVs), a metric system that evaluates the accuracy of merchants' shipping promises against actual delivery performance in Google Shopping. CVs range from 0% to 100%, with higher percentages indicating better accuracy. High CVs enhance ad rankings and visibility, while low CVs can lower rankings. Merchants can optimize CVs by providing detailed shipping information and ensuring consistency across platforms.
Meta has restarted testing its AI-powered Image Animation feature as of January 9, 2025, after previous success. Most advertising accounts are automatically included, potentially affecting 5% of ad impressions, but advertisers can opt out. The initial testing ended in October 2024 and led to integration into Advantage+ Enhancements. This phase indicates Meta's strategy to enhance automated video creation while giving advertisers control over participation.
Meta introduces Advantage+ Catalog Ads in its Advantage+ Shopping Campaigns, similar to Dynamic Ads. Advertisers can create catalog-based ad sets for remarketing and prospecting. Configuration includes catalog selection, product group designation, and optional product expansion. Once enabled, it cannot be toggled off, and settings are fixed. Creative options are limited to single images, carousels, and collections.
Google's new "Sale Event" promotion in Merchant Center simplifies advertising for store-wide and category-based sales without product-specific mapping. It includes general sale announcements, category-wide promotions, flexible discount ranges, and custom media. Required elements are sale event title, dates, URL, images, and category mapping if needed. Limited to free listings, US market, non-product-centric surfaces, and general or category-based promotions.
Brand guidelines settings for PMax campaigns are now live in some accounts. Announced in May at Google Marketing Live, you can set business name, logo, custom colors, and font at the campaign level. Discrepancies exist between settings and help page explanations. Brand guidelines control how your brand is represented in automated assets, using Google AI to infer key elements from your URL. These guidelines are rolling out globally.
