Dario Zannoni is a Top Paid Media Creator. Part of Swipe Insight Select, a curated list of top creators.
Top Paid Media Creator
Japan
42 Swipes
Dario is an experienced online marketer with a passion for technology. He has a background in digital marketing, specializing in SEO and content strategy. Dario enjoys staying updated with the latest tech trends and applying innovative solutions to marketing challenges. His expertise includes social media management, email marketing, and data analysis. Outside of work, he loves exploring new software tools and gadgets.
9 days ago
Google Demand Gen campaigns now include simple Brand Guidelines settings at the campaign level, allowing users to set a main color, accent color, and font. These settings are expected to grow in importance alongside ad platforms' focus on automatic creative generation and improvements like video generation and adaptive layouts. The help page link exists but lacks details on this feature.
29 days ago
Meta is launching a Creative Testing feature to test multiple versions of the same ad within one ad set, keeping learnings consolidated. Since Meta ad delivery depends more on creative than targeting, this helps optimize ads by testing small changes like calls to action, overlays, or formats. Tests run 1-30 days with 2-5 variations, using metrics like CPC or cost per purchase. The feature is currently limited but promising for ad optimization.
1 months ago
Google Ads Dynamic Remarketing setup has changed. Previously, enabling it required manual configuration in Audience Manager by selecting business type and specific attributes. Now, the Ad Source page moved to Data Manager, and manual setup is deprecated. You only need to send correct data via Google Tag; no need to activate dynamic remarketing or set business type. Official help pages still show old steps but will update soon.
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1 months ago
Meta Instant Form ads offer two Performance Goal options: maximize number of leads or maximize number of conversion leads. The latter focuses on higher-quality leads likely to convert. Contrary to previous belief, you don't need a CRM connection to use this option; Meta can improve lead quality using aggregated data from multiple accounts. Switching to this goal may reduce total leads but improve lead quality without CRM integration.
1 months ago
Google launched two AI tools for bulk image editing in Ads and Merchant Center for ecommerce. Ads edits up to 100 images with background or object changes but can't send images back to Merchant Center. Merchant Center's "Generated for You" auto-enhances few products with limited control. Both improve efficiency but aren't ideal for large inventories. An ideal tool would let users select products, choose edits, review, and apply changes.
2 months ago
Google introduced Brand Recommendations and Brand Optiscore for awareness campaigns, mainly YouTube CPM/CPV. Brand Recommendations suggest actions like raising tCPM bids or adding bumper ads, which can be applied manually or via optional Auto Apply. Brand Optiscore measures alignment with Google's brand best practices. These tools can help improve brand campaigns, but manual control is advised over Auto Apply to avoid unwanted changes.
2 months ago
The Google Ads referral program lets eligible users earn ad credit by referring new advertisers who sign up and spend on ads. Not all accounts qualify for credits, but all can share referral links. Credits are earned after referrals run campaigns and meet criteria. Eligibility depends on account status, access, spend, and country. Users can track referrals in a dashboard and share unique referral links via social media, email, or text.
2 months ago
Target CPC bidding is launching for Google Demand Gen campaigns, allowing average CPC targets at the ad group level for different audiences. Google adjusts bids using historical data and auction signals to meet the target CPC, though some clicks may cost more or less due to external factors. This strategy suits well-defined audiences like remarketing but may risk low-quality traffic if used broadly, as it focuses on click volume rather than quality.
3 months ago
Meta now lets advertisers assign labels to Customer List Custom Audiences, such as qualified leads, disqualified leads, customers, high-value, and low-value. These labels don't yet affect ad delivery but may help manage audiences and enable future features. They could provide new signals for optimization and support new campaign goals, improving targeting and automation based on audience value and lead quality.
