Dario Zannoni

Top Creator

Dario Zannoni is a Top Paid Media Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Paid Media Creator

Japan

39 Swipes

About

Dario is an experienced online marketer with a passion for technology. He has a background in digital marketing, specializing in SEO and content strategy. Dario enjoys staying updated with the latest tech trends and applying innovative solutions to marketing challenges. His expertise includes social media management, email marketing, and data analysis. Outside of work, he loves exploring new software tools and gadgets.

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Meta Instant Form Ads now improve lead quality without CRM connection

9 days ago

Meta Ads

Meta Instant Form ads offer two Performance Goal options: maximize number of leads or maximize number of conversion leads. The latter focuses on higher-quality leads likely to convert. Contrary to previous belief, you don't need a CRM connection to use this option; Meta can improve lead quality using aggregated data from multiple accounts. Switching to this goal may reduce total leads but improve lead quality without CRM integration.

New Google Ads and Merchant Center AI tools speed up bulk image edits

17 days ago

Google Ads Google Merchant Center

Google launched two AI tools for bulk image editing in Ads and Merchant Center for ecommerce. Ads edits up to 100 images with background or object changes but can't send images back to Merchant Center. Merchant Center's "Generated for You" auto-enhances few products with limited control. Both improve efficiency but aren't ideal for large inventories. An ideal tool would let users select products, choose edits, review, and apply changes.

Google launches Brand Recommendations and Brand Optiscore for YouTube brand campaigns

22 days ago

Google Ads

Google introduced Brand Recommendations and Brand Optiscore for awareness campaigns, mainly YouTube CPM/CPV. Brand Recommendations suggest actions like raising tCPM bids or adding bumper ads, which can be applied manually or via optional Auto Apply. Brand Optiscore measures alignment with Google's brand best practices. These tools can help improve brand campaigns, but manual control is advised over Auto Apply to avoid unwanted changes.

Google Ads launches referral program offering ad credits for eligible users

1 months ago

Google Ads

The Google Ads referral program lets eligible users earn ad credit by referring new advertisers who sign up and spend on ads. Not all accounts qualify for credits, but all can share referral links. Credits are earned after referrals run campaigns and meet criteria. Eligibility depends on account status, access, spend, and country. Users can track referrals in a dashboard and share unique referral links via social media, email, or text.

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Google Rolls Out Target CPC Bidding Strategy for Demand Gen Campaigns

1 months ago

Google Ads

Target CPC bidding is launching for Google Demand Gen campaigns, allowing average CPC targets at the ad group level for different audiences. Google adjusts bids using historical data and auction signals to meet the target CPC, though some clicks may cost more or less due to external factors. This strategy suits well-defined audiences like remarketing but may risk low-quality traffic if used broadly, as it focuses on click volume rather than quality.

Meta launches Audience Labels for Customer List Audiences

2 months ago

Meta Ads

Meta now lets advertisers assign labels to Customer List Custom Audiences, such as qualified leads, disqualified leads, customers, high-value, and low-value. These labels don't yet affect ad delivery but may help manage audiences and enable future features. They could provide new signals for optimization and support new campaign goals, improving targeting and automation based on audience value and lead quality.

Meta tests Automatic Voiceover Translation for video ads in Spanish

2 months ago

Meta Ads

Meta is testing a feature for video ads that uses AI to automatically translate English voiceovers into Spanish. This experimental feature will start on May 20, 2025, but is currently limited to English voiceovers and Spanish as the only target language. Meta has been slow to expand its AI translations beyond a few languages, so the immediate global impact may be minimal. However, this initiative marks a significant step in ad personalization through AI.

Meta enhances ads creation with new URL parameters section and automatic UTM suggestions

2 months ago

Meta Ads

Meta is improving its ads creation interface by relocating the URL parameters link to a dedicated section and providing a one-click option for suggested UTM parameters. These parameters are comprehensive and can be used as is, helping to identify traffic sources in Google Analytics. If no UTM parameters are set, Meta will automatically add them starting in 2024, but these may not be very useful. The update is being rolled out gradually across accounts.

Google Ads introduces weight settings for Display view-through conversions

2 months ago

Google Ads

Google Ads now allows users to set the weight for view-through conversions in Display campaigns, adjustable from 1% to 100%. This feature seems irrelevant as it does not affect optimization or smart bidding. View-through conversions can only be added as an optimization event when campaigns pay by viewable impressions, which is rarely used. The author speculates about future applications in Demand Gen and PMax campaigns but is unsure of practical use cases.

Dario Zannoni

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