Dario Zannoni

Top Creator

Dario Zannoni is a Top Paid Media Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Paid Media Creator

Japan

37 Swipes

About

Dario is an experienced online marketer with a passion for technology. He has a background in digital marketing, specializing in SEO and content strategy. Dario enjoys staying updated with the latest tech trends and applying innovative solutions to marketing challenges. His expertise includes social media management, email marketing, and data analysis. Outside of work, he loves exploring new software tools and gadgets.

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Google launches Brand Recommendations and Brand Optiscore for YouTube brand campaigns

1 days ago

Google Ads

Google introduced Brand Recommendations and Brand Optiscore for awareness campaigns, mainly YouTube CPM/CPV. Brand Recommendations suggest actions like raising tCPM bids or adding bumper ads, which can be applied manually or via optional Auto Apply. Brand Optiscore measures alignment with Google's brand best practices. These tools can help improve brand campaigns, but manual control is advised over Auto Apply to avoid unwanted changes.

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Google Ads launches referral program offering ad credits for eligible users

12 days ago

Google Ads

The Google Ads referral program lets eligible users earn ad credit by referring new advertisers who sign up and spend on ads. Not all accounts qualify for credits, but all can share referral links. Credits are earned after referrals run campaigns and meet criteria. Eligibility depends on account status, access, spend, and country. Users can track referrals in a dashboard and share unique referral links via social media, email, or text.

Google Rolls Out Target CPC Bidding Strategy for Demand Gen Campaigns

18 days ago

Google Ads

Target CPC bidding is launching for Google Demand Gen campaigns, allowing average CPC targets at the ad group level for different audiences. Google adjusts bids using historical data and auction signals to meet the target CPC, though some clicks may cost more or less due to external factors. This strategy suits well-defined audiences like remarketing but may risk low-quality traffic if used broadly, as it focuses on click volume rather than quality.

Meta launches Audience Labels for Customer List Audiences

1 months ago

Meta Ads

Meta now lets advertisers assign labels to Customer List Custom Audiences, such as qualified leads, disqualified leads, customers, high-value, and low-value. These labels don't yet affect ad delivery but may help manage audiences and enable future features. They could provide new signals for optimization and support new campaign goals, improving targeting and automation based on audience value and lead quality.

Meta tests Automatic Voiceover Translation for video ads in Spanish

1 months ago

Meta Ads

Meta is testing a feature for video ads that uses AI to automatically translate English voiceovers into Spanish. This experimental feature will start on May 20, 2025, but is currently limited to English voiceovers and Spanish as the only target language. Meta has been slow to expand its AI translations beyond a few languages, so the immediate global impact may be minimal. However, this initiative marks a significant step in ad personalization through AI.

Meta enhances ads creation with new URL parameters section and automatic UTM suggestions

1 months ago

Meta Ads

Meta is improving its ads creation interface by relocating the URL parameters link to a dedicated section and providing a one-click option for suggested UTM parameters. These parameters are comprehensive and can be used as is, helping to identify traffic sources in Google Analytics. If no UTM parameters are set, Meta will automatically add them starting in 2024, but these may not be very useful. The update is being rolled out gradually across accounts.

Google Ads introduces weight settings for Display view-through conversions

2 months ago

Google Ads

Google Ads now allows users to set the weight for view-through conversions in Display campaigns, adjustable from 1% to 100%. This feature seems irrelevant as it does not affect optimization or smart bidding. View-through conversions can only be added as an optimization event when campaigns pay by viewable impressions, which is rarely used. The author speculates about future applications in Demand Gen and PMax campaigns but is unsure of practical use cases.

Meta Updates Catalog Ads with Dynamic Overlays for Improved User Experience

2 months ago

Meta Ads

Meta has streamlined the Ads creation interface by moving Info Labels for catalog items to the Advantage+ creative enhancements section, renaming them to “Dynamic Overlays.” Functionality remains similar, allowing automatic or manual customization of labels. A notable improvement is the ability to toggle each label type on or off individually. This reorganization helps address the cluttered Ads creation page, but the Page creation section still needs improvement.

Meta tests new AI-generated ad feature Comment Keywords for positive feedback display

2 months ago

Meta Ads

Meta is testing a new AI-generated ad feature called Comment Keywords, which extracts positive or neutral keywords from ad comments to display under the ad. Examples include “Easy to assemble” and “Great quality.” While useful, there is a risk of capturing negative meanings. Brands with strict control over ad copy may want to disable this feature. Check your Advertising Settings to see if you're part of the test, as it may be enabled by default.

Dario Zannoni

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