
Meta Ads launches Enhance Media Text AI to replace ad image text for better engagement
8 days ago
Meta Ads has introduced a new AI feature called Enhance Media Text, which replaces text within ad images to improve engagement. It changes the text in banner images using AI-generated language, likely based on the ad copy, without altering the visual creative. Currently in Beta, it mainly supports English and possibly Spanish. The feature is promising but risky, and transparency about the changes would help advertisers trust it more.