Dario Zannoni is a Top Paid Media Creator. Part of Swipe Insight Select, a curated list of top creators.
Top Paid Media Creator
Japan
34 Swipes
Dario is an experienced online marketer with a passion for technology. He has a background in digital marketing, specializing in SEO and content strategy. Dario enjoys staying updated with the latest tech trends and applying innovative solutions to marketing challenges. His expertise includes social media management, email marketing, and data analysis. Outside of work, he loves exploring new software tools and gadgets.
1 days ago
Meta now lets advertisers assign labels to Customer List Custom Audiences, such as qualified leads, disqualified leads, customers, high-value, and low-value. These labels don't yet affect ad delivery but may help manage audiences and enable future features. They could provide new signals for optimization and support new campaign goals, improving targeting and automation based on audience value and lead quality.
12 days ago
Meta is testing a feature for video ads that uses AI to automatically translate English voiceovers into Spanish. This experimental feature will start on May 20, 2025, but is currently limited to English voiceovers and Spanish as the only target language. Meta has been slow to expand its AI translations beyond a few languages, so the immediate global impact may be minimal. However, this initiative marks a significant step in ad personalization through AI.
Effortlessly audit your Google Ads account with Marketing Auditor. Perform 200+ automated checks to uncover optimization opportunities and save over 10 hours per audit. Generate white-label reports in minutes with 50+ pages of actionable insights. Customize your reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides. This tool is the ultimate solution for efficient and impactful Google Ads audits.
19 days ago
Meta is improving its ads creation interface by relocating the URL parameters link to a dedicated section and providing a one-click option for suggested UTM parameters. These parameters are comprehensive and can be used as is, helping to identify traffic sources in Google Analytics. If no UTM parameters are set, Meta will automatically add them starting in 2024, but these may not be very useful. The update is being rolled out gradually across accounts.
29 days ago
Google Ads now allows users to set the weight for view-through conversions in Display campaigns, adjustable from 1% to 100%. This feature seems irrelevant as it does not affect optimization or smart bidding. View-through conversions can only be added as an optimization event when campaigns pay by viewable impressions, which is rarely used. The author speculates about future applications in Demand Gen and PMax campaigns but is unsure of practical use cases.
1 months ago
Meta has streamlined the Ads creation interface by moving Info Labels for catalog items to the Advantage+ creative enhancements section, renaming them to “Dynamic Overlays.” Functionality remains similar, allowing automatic or manual customization of labels. A notable improvement is the ability to toggle each label type on or off individually. This reorganization helps address the cluttered Ads creation page, but the Page creation section still needs improvement.
1 months ago
Meta is testing a new AI-generated ad feature called Comment Keywords, which extracts positive or neutral keywords from ad comments to display under the ad. Examples include “Easy to assemble” and “Great quality.” While useful, there is a risk of capturing negative meanings. Brands with strict control over ad copy may want to disable this feature. Check your Advertising Settings to see if you're part of the test, as it may be enabled by default.
2 months ago
Meta has launched "Dynamic Partnership Ads" in its Advantage+ creative suite for Catalog Ads. This feature automatically selects top-performing Partnership Ads from other campaigns to display with catalog items. These ads involve collaborations with creators, brands, or other businesses, enhancing ad diversity and possibly improving performance. Advertisers should be cautious, as automatic selection may lead to incompatible ads being shown together.
2 months ago
Meta is launching a test for AI-based Advantage+ creative enhancements on March 18, 2025, introducing Video Highlights. This feature will automatically identify and emphasize key selling points in video ads, though its visual representation is unclear. Advertisers can adjust participation settings in the Advertising settings section. The test is low-risk and should not negatively affect ads, as Meta aims to enhance its AI advertising tools.
2 months ago
Meta has introduced a feature for Lead Form Ads that allows advertisers to download lead data directly from the campaign results table. A "Download" icon is available at the campaign, ad set, and ad levels. Users can click the icon, select a time period and file format (CSV or XLS), and download lead data without extra navigation. This method is the fastest way to access lead information, improving efficiency for marketers using Meta's advertising platform.
