Dario Zannoni

Top Creator

Dario Zannoni is a Top Paid Media Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Paid Media Creator

Japan

54 Swipes

About

Dario is an experienced online marketer with a passion for technology. He has a background in digital marketing, specializing in SEO and content strategy. Dario enjoys staying updated with the latest tech trends and applying innovative solutions to marketing challenges. His expertise includes social media management, email marketing, and data analysis. Outside of work, he loves exploring new software tools and gadgets.

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Google updates Lookalike audiences in Demand Gen to AI suggestion model from March 2026

1 days ago

Google Ads

Starting March 2026, Google will change Lookalike segments in Demand Gen campaigns from strict similarity-based targeting to an AI-driven suggestion model that can expand beyond the selected list to optimize conversions. Advertisers can still request legacy Lookalike targeting. This change aims to improve performance by allowing more automation, similar to Meta's AI targeting approach, though it may reduce control.

Google introduces A/B testing for assets in Performance Max campaigns

1 months ago

Google Ads

Google is introducing a new Beta feature for Performance Max campaigns allowing A/B testing of asset sets within the same asset group. Users can select assets to test and define common assets that stay the same. The experiment is set up via the Experiments page under Assets. Tests may need to run for at least 4 weeks due to the campaign's learning phase. This feature shows promise for improving campaign performance.

Top-Notch Google Ads Audit Tool

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Google lowers audience size limits to 100 users for all networks and segment types

1 months ago

Google Ads

Google has reduced the minimum audience size limit to 100 active users for all networks (Display, Search, YouTube) and all segment types, including Remarketing and Customer Lists. This change follows earlier reductions and aims to make audience lists easier to use for smaller accounts. The threshold for segments to appear in Audience Insights has also dropped from 1,000 to 100 users. Updated help pages now include more details and tips.

Google Ads Dynamic Remarketing Now Supports Google Analytics Ecommerce Data

2 months ago

Google Ads Google Analytics

Google Ads now supports dynamic remarketing using ecommerce data from Google Analytics without needing dynamic events via Google Ads tag. Requirements include enabled ecommerce tracking in GA, linked GA and Google Ads accounts with Personalized Advertising on, and matching product IDs. Using GA data is easier but Google Ads tag data processes faster and covers more, so using Google Ads tags is recommended for best performance.

Google adds direct video upload and social-sourced videos to PMax campaigns

2 months ago

Google Ads

Google PMax campaigns now allow direct video uploads in the "edit assets" interface without needing YouTube, storing videos in a Google-managed "House channel" with limitations like no analytics or custom thumbnails. Using YouTube brand channels is preferred. Google also suggests videos from social ads via Pathmatics, a marketing intelligence platform, for use in PMax and Demand Gen campaigns, but no help page exists yet for this feature.

Google launches Merchant Center for Agencies with new tools and access

3 months ago

Google Merchant Center

Google is launching Merchant Center for Agencies with four sections: All client accounts, Agency overview, Diagnostics, and Optimizations. Agencies can request access through a help page link. It resembles the old Multi-Client Account but offers features specifically for agencies, aiming for clearer and simpler use.

Meta updates product catalog setup for sales campaigns with new campaign-level assignment

3 months ago

Meta Ads

Meta is updating how product catalogs are set in sales campaigns by requiring catalog assignment at the campaign level, with no option to change it after publishing. Multiple catalogs per campaign are no longer allowed, and product ads need a campaign-level catalog. Previously, catalogs could be set at either campaign or ad level, allowing more flexibility. This change may reduce errors but limits catalog-only campaign options.

Meta Ads launches Show Spotlights Advantage plus creative enhancement for Instagram Story

4 months ago

Meta Ads

Meta is rolling out Advantage+ creative enhancement called Show Spotlights, which uses Website Highlights—text and image combos auto-picked from target sites—to enrich Instagram Stories ads on mobile with overlays or pop-ups. These features can be reviewed or disabled in the Creative setup menu. They are often enabled by default, making them easy to miss. Meta claims good performance and compliance, but advertisers should monitor usage.

Meta launches beta of Video Generation feature for AI-powered ad videos

4 months ago

Meta Ads

Meta's new Video Generation feature, now in beta, uses generative AI to turn single-image ads into multi-scene videos with text and music. It creates lifelike animations, not just slideshows, by using user images, account images, and website content. Users can customize scenes and text overlays. Currently, it's limited to English-speaking audiences and select verticals, with wider availability expected later.

Dario Zannoni

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