Dario Zannoni

Top Creator

Dario Zannoni is a Top Paid Media Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Paid Media Creator

Japan

50 Swipes

About

Dario is an experienced online marketer with a passion for technology. He has a background in digital marketing, specializing in SEO and content strategy. Dario enjoys staying updated with the latest tech trends and applying innovative solutions to marketing challenges. His expertise includes social media management, email marketing, and data analysis. Outside of work, he loves exploring new software tools and gadgets.

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Google adds direct video upload and social-sourced videos to PMax campaigns

5 days ago

Google Ads

Google PMax campaigns now allow direct video uploads in the "edit assets" interface without needing YouTube, storing videos in a Google-managed "House channel" with limitations like no analytics or custom thumbnails. Using YouTube brand channels is preferred. Google also suggests videos from social ads via Pathmatics, a marketing intelligence platform, for use in PMax and Demand Gen campaigns, but no help page exists yet for this feature.

Google launches Merchant Center for Agencies with new tools and access

1 months ago

Google Merchant Center

Google is launching Merchant Center for Agencies with four sections: All client accounts, Agency overview, Diagnostics, and Optimizations. Agencies can request access through a help page link. It resembles the old Multi-Client Account but offers features specifically for agencies, aiming for clearer and simpler use.

Meta updates product catalog setup for sales campaigns with new campaign-level assignment

1 months ago

Meta Ads

Meta is updating how product catalogs are set in sales campaigns by requiring catalog assignment at the campaign level, with no option to change it after publishing. Multiple catalogs per campaign are no longer allowed, and product ads need a campaign-level catalog. Previously, catalogs could be set at either campaign or ad level, allowing more flexibility. This change may reduce errors but limits catalog-only campaign options.

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Meta Ads launches Show Spotlights Advantage plus creative enhancement for Instagram Story

1 months ago

Meta Ads

Meta is rolling out Advantage+ creative enhancement called Show Spotlights, which uses Website Highlights—text and image combos auto-picked from target sites—to enrich Instagram Stories ads on mobile with overlays or pop-ups. These features can be reviewed or disabled in the Creative setup menu. They are often enabled by default, making them easy to miss. Meta claims good performance and compliance, but advertisers should monitor usage.

Meta launches beta of Video Generation feature for AI-powered ad videos

1 months ago

Meta Ads

Meta's new Video Generation feature, now in beta, uses generative AI to turn single-image ads into multi-scene videos with text and music. It creates lifelike animations, not just slideshows, by using user images, account images, and website content. Users can customize scenes and text overlays. Currently, it's limited to English-speaking audiences and select verticals, with wider availability expected later.

Google Analytics now imports Meta Ads and TikTok Ads data for better ad insights

2 months ago

Google Analytics

Google Analytics now supports importing Meta Ads and TikTok Ads data, including cost, clicks, and impressions. This update enhances the platform's appeal and encourages more frequent use. Users can import up to 24 months of historical Meta Ads data but should remove overlapping existing data first. Upcoming features like projections and scenario planning will aid in ad budgeting.

Meta Ads Product Data Versions let you customize product details for each ad

2 months ago

Meta Ads

Meta introduced Product Data Versions for product catalogs, allowing multiple versions of product attributes like title, price, images, and links for the same product in ads. This lets advertisers use different product details across campaigns, such as varying images or links tailored to different audiences, improving ad customization and campaign quality.

Meta Ads launches Enhance Media Text AI to replace ad image text for better engagement

2 months ago

Meta Ads

Meta Ads has introduced a new AI feature called Enhance Media Text, which replaces text within ad images to improve engagement. It changes the text in banner images using AI-generated language, likely based on the ad copy, without altering the visual creative. Currently in Beta, it mainly supports English and possibly Spanish. The feature is promising but risky, and transparency about the changes would help advertisers trust it more.

Google Demand Gen launches new brand guidelines settings for campaigns

3 months ago

Google Ads

Google Demand Gen campaigns now include simple Brand Guidelines settings at the campaign level, allowing users to set a main color, accent color, and font. These settings are expected to grow in importance alongside ad platforms' focus on automatic creative generation and improvements like video generation and adaptive layouts. The help page link exists but lacks details on this feature.

Dario Zannoni

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