Dario is an experienced online marketer with a passion for technology. He has a background in digital marketing, specializing in SEO and content strategy. Dario enjoys staying updated with the latest tech trends and applying innovative solutions to marketing challenges. His expertise includes social media management, email marketing, and data analysis. Outside of work, he loves exploring new software tools and gadgets.
Google has introduced Shipping Confidence Values (CVs), a metric system that evaluates the accuracy of merchants' shipping promises against actual delivery performance in Google Shopping. CVs range from 0% to 100%, with higher percentages indicating better accuracy. High CVs enhance ad rankings and visibility, while low CVs can lower rankings. Merchants can optimize CVs by providing detailed shipping information and ensuring consistency across platforms.
Meta has restarted testing its AI-powered Image Animation feature as of January 9, 2025, after previous success. Most advertising accounts are automatically included, potentially affecting 5% of ad impressions, but advertisers can opt out. The initial testing ended in October 2024 and led to integration into Advantage+ Enhancements. This phase indicates Meta's strategy to enhance automated video creation while giving advertisers control over participation.
Meta introduces Advantage+ Catalog Ads in its Advantage+ Shopping Campaigns, similar to Dynamic Ads. Advertisers can create catalog-based ad sets for remarketing and prospecting. Configuration includes catalog selection, product group designation, and optional product expansion. Once enabled, it cannot be toggled off, and settings are fixed. Creative options are limited to single images, carousels, and collections.
Marketing Auditor simplifies your audit process, letting you generate comprehensive, white-label reports in just a few clicks. Save over 10 hours per report while analyzing 200+ data points and delivering 50+ pages of actionable insights. Customize reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides to showcase your expertise.
Google's new "Sale Event" promotion in Merchant Center simplifies advertising for store-wide and category-based sales without product-specific mapping. It includes general sale announcements, category-wide promotions, flexible discount ranges, and custom media. Required elements are sale event title, dates, URL, images, and category mapping if needed. Limited to free listings, US market, non-product-centric surfaces, and general or category-based promotions.
Brand guidelines settings for PMax campaigns are now live in some accounts. Announced in May at Google Marketing Live, you can set business name, logo, custom colors, and font at the campaign level. Discrepancies exist between settings and help page explanations. Brand guidelines control how your brand is represented in automated assets, using Google AI to infer key elements from your URL. These guidelines are rolling out globally.
Google Ads will discontinue new Call-Only Ads, urging advertisers to switch to Responsive Search Ads (RSA). Existing Call-Only Ads will still run, but new ads must include landing pages and business names. Current ads won't auto-migrate. Advertisers need to manually update ads with business names and URLs. RSA offers more ad combinations, dual interaction capabilities, better asset control, and improved optimization.
Meta has unveiled a new experimental feature in its advertising platform that goes beyond simple background generation, potentially revolutionizing how advertisers create and optimize their ad creatives. Key features include advanced background generation, automated text integration, catalog optimization, creative scaling, and resource efficiency. Currently, it is limited to select accounts during the testing phase.
Meta released updates for catalog-based ads in Ads Manager. The first update, Product Set Expansion, allows Meta to advertise products not included in the set, potentially lowering costs but may not align with targeted ad text. The second update, Dynamic Media, lets Meta choose between images and videos for ads if videos are in the catalog. Additional options include automatic video cropping and always showing videos, which are off by default.
Google's Merchant Center now includes a 'Video Link' attribute, enabling merchants to add product-specific videos to their feeds. This feature allows up to 10 videos per item, showcasing products from multiple angles. Videos must be direct URLs, not YouTube links, and meet specific technical requirements. This update aims to enhance product presentations in Google Ads and Shopping, potentially boosting engagement and conversions.
