Browse Google Analytics updates sorted by latest
2 days ago
Google has updated its Analytics platform to enhance data interpretation and troubleshooting. New percentage values in report tables help users understand the significance of individual rows. Notifications for high missing session_start events and high (not set) rates provide details and guidance for resolving issues. These updates aim to improve data quality and make analytics data more actionable.
8 days ago
GA4 now warns about (not set) values, displaying an exclamation icon and a tooltip stating that changes may take 24 to 48 hours to reflect in reports. While intended to improve attribution data, this warning often creates confusion and false expectations. A frequent cause of (not set) is the tool itself, indicating that issues should be resolved before warnings are issued. This highlights ongoing problems with GA4 sessions, leaving users awaiting a real solution.
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Trending ️🔥18 days ago
Meta is expanding access for advertisers to connect Google Analytics to their Meta accounts to enhance campaign performance. This integration aligns Meta's advertising platform with Google Analytics data. The connection process involves selecting a Google Analytics property, defining traffic source access, and configuring event mapping. Benefits include improved understanding of results and early access to ad system updates.
Trending ️🔥1 months ago
Google has released documentation on merging data from Google Analytics 4 and Search Console to enhance SEO analysis. It describes how Search Console tracks pre-visit activity like impressions and clicks, while Google Analytics captures on-site user behavior. A new Looker Studio dashboard template helps marketers visualize and compare data. The documentation also addresses data discrepancies and offers resources for better integration.
1 months ago
Google has simplified the cost data import process in Google Analytics by reducing the required fields to three: Source, Medium, and Date. Two previously mandatory fields, Campaign_name and Campaign_id, are now optional. Google recommends including these optional fields for better reporting, as omitting them will lead to aggregate cost data for campaigns. This update aims to streamline data imports while allowing for detailed reporting when necessary.
Trending ️🔥1 months ago
GA4 has introduced a feature that allows users to copy custom detail reports and explorations across different GA4 properties, enhancing reporting efficiency. Users can copy custom reports and explorations for both standard and 360 properties, requiring specific access levels. Limitations include not being able to copy default reports or retain unsampled data. After copying, users must update customizations and set permissions for the copied reports.
1 months ago
Google Analytics has launched a new Consent Settings Hub to help businesses manage consent signals for users in the European Economic Area. This update supports Google's EU User Consent Policy enforcement. The hub, found in Google Analytics Admin, allows users to monitor consent signal collection, review diagnostics, understand the use of consent signals, and view EEA traffic percentages and their potential impact on analytics data.
2 months ago
GA4 has added a "Consent Settings" section in Admin for some Properties, making it easier to monitor consent signals across data streams. A green light shows consent signals are received but does not ensure legal compliance, so verification is essential. This section reveals the percentage of traffic and conversions from the European Economic Area for each stream and assesses the usefulness of consent signals, but does not guarantee correct implementation.
Trending ️🔥3 months ago
Google has announced a major update to Search Console Insights, removing Google Analytics data integration to focus solely on Search Console metrics. Initially launched in June 2020, the tool combined data from both platforms. This change raises concerns about its effectiveness, as it now operates exclusively with Search Console data, resulting in a more focused but potentially limited approach to search performance analysis.
