Browse Google Analytics updates sorted by latest
17 days ago
GA4 now offers API access to report identity settings in the Alpha version of the Admin API, including BLENDED, OBSERVED, DEVICE_BASED, and IDENTITY_BLENDING_STRATEGY_UNSPECIFIED. This helps automate audits and validate configurations without manual review. Ideally, this info could be accessed as a dimension via the Looker Studio connector.
Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.
17 days ago
The gtag.js get() API now supports retrieving the Google Analytics session number from the session cookie, in addition to the session ID. The get command fetches values set with gtag.js, using gtag('get', '<target>', '<field_name>', callback). Supported field names include client_id, session_id, session_number for GA4, and gclid for Google Ads and Floodlight.
1 months ago
Reddit Ads cost data can be imported into Google Analytics to track ads cost, clicks, and impressions. Users need Analyst access on Reddit Ads and Editor access in Analytics. Ads must include utm_source and utm_medium parameters. The import involves creating a data source, connecting Reddit, configuring campaign parameters, and reviewing the setup. Data may take up to 24 hours to appear. Remove prior manual imports to avoid duplicates.
Trending ️🔥1 months ago
Google Analytics launched its official MCP, a local server installed on your machine accessed via client apps like Claude or VS Code. It supports GA4 Reporting and Admin APIs for querying data. Local servers keep data private by not sending it to third parties but are harder to install for non-technical users. A hosted, browser-based MCP version is expected next for easier access.
1 months ago
Web Analytics Community offers step-by-step courses on GA4, GTM, attribution, and more, plus templates, audit checklists, dashboards, bi-weekly live Q&A, and a supportive forum. It's designed for marketers, freelancers, founders, and analysts to improve tracking, reporting, and data skills without technical overwhelm. Founding members get early access, perks, and influence on future content.
1 months ago
GA4 now supports importing item-scoped custom dimensions via CSV or SFTP, allowing users to match data using these dimensions. This update enhances item data import by enabling the inclusion of custom dimensions without needing item IDs, useful for large product catalogs. It simplifies ecommerce tracking by letting users send just an Item ID or SKU, which links to imported item data for detailed reporting on user behavior, traffic, and revenue.
2 months ago
Two new GA4 reports focus on lead generation: Lead acquisition and Lead disqualification and loss. They use recommended lead events and introduce new metrics: New leads (generate_lead event), Qualified leads (qualify_lead), and Converted leads (close_convert_lead). These metrics are not yet available in scans or the API.
2 months ago
We’re launching a new Discord server for the “Google Advertising and Measurement Community.” Join by clicking the invite link and following the onboarding guide. The server features products like Analytics, Google Ads, Google AdMob, and Google Ad Manager. The Ads Developer Relations team will engage with users to discuss feedback and updates. A “Meet the Team” event is scheduled for August to introduce the team and explain engagement opportunities.
Trending ️🔥2 months ago
GA4 now supports importing cost data from more sources including Google Sheets, BigQuery, Snowflake, Amazon Redshift, Amazon S3, Google Cloud Storage, HTTPS, MySQL, and PostgreSQL in open beta. This allows users to compare performance across all ad initiatives in GA4 reports, enabling a more comprehensive ROAS analysis. The update adds flexibility, like automatic Facebook ad cost imports via BigQuery.
