Browse Google Analytics updates sorted by latest
14 days ago
Google Analytics expanded Benchmarking to include 20 unnormalized metrics like "New users" and "Total Revenue." It estimates performance ranges by multiplying peer normalized metrics by your active user count, allowing comparisons that consider traffic volume. This update offers deeper insights to identify growth opportunities and is available on the GA home page Overview card.
18 days ago
Google Analytics now supports importing Meta Ads and TikTok Ads data, including cost, clicks, and impressions. This update enhances the platform's appeal and encourages more frequent use. Users can import up to 24 months of historical Meta Ads data but should remove overlapping existing data first. Upcoming features like projections and scenario planning will aid in ad budgeting.
1 months ago
Google Analytics allows importing Snap Ads cost data to track ads cost, clicks, and impressions automatically. Snap ads must be tagged with utm_source and utm_medium matching setup values. Users need roles in both platforms. The process involves creating a data source, connecting Snap Ads, configuring campaign parameters, and reviewing the setup. Imports take up to 30 minutes, with data visible within 24 hours. Delete overlapping datasets to avoid duplication.
Marketing Auditor simplifies your audit process, letting you generate comprehensive, white-label reports in just a few clicks. Save over 10 hours per report while analyzing 200+ data points and delivering 50+ pages of actionable insights. Customize reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides to showcase your expertise.
1 months ago
GA4 now offers API access to report identity settings in the Alpha version of the Admin API, including BLENDED, OBSERVED, DEVICE_BASED, and IDENTITY_BLENDING_STRATEGY_UNSPECIFIED. This helps automate audits and validate configurations without manual review. Ideally, this info could be accessed as a dimension via the Looker Studio connector.
1 months ago
The gtag.js get() API now supports retrieving the Google Analytics session number from the session cookie, in addition to the session ID. The get command fetches values set with gtag.js, using gtag('get', '<target>', '<field_name>', callback). Supported field names include client_id, session_id, session_number for GA4, and gclid for Google Ads and Floodlight.
2 months ago
Reddit Ads cost data can be imported into Google Analytics to track ads cost, clicks, and impressions. Users need Analyst access on Reddit Ads and Editor access in Analytics. Ads must include utm_source and utm_medium parameters. The import involves creating a data source, connecting Reddit, configuring campaign parameters, and reviewing the setup. Data may take up to 24 hours to appear. Remove prior manual imports to avoid duplicates.
Trending ️🔥3 months ago
Google Analytics launched its official MCP, a local server installed on your machine accessed via client apps like Claude or VS Code. It supports GA4 Reporting and Admin APIs for querying data. Local servers keep data private by not sending it to third parties but are harder to install for non-technical users. A hosted, browser-based MCP version is expected next for easier access.
3 months ago
Web Analytics Community offers step-by-step courses on GA4, GTM, attribution, and more, plus templates, audit checklists, dashboards, bi-weekly live Q&A, and a supportive forum. It's designed for marketers, freelancers, founders, and analysts to improve tracking, reporting, and data skills without technical overwhelm. Founding members get early access, perks, and influence on future content.
3 months ago
GA4 now supports importing item-scoped custom dimensions via CSV or SFTP, allowing users to match data using these dimensions. This update enhances item data import by enabling the inclusion of custom dimensions without needing item IDs, useful for large product catalogs. It simplifies ecommerce tracking by letting users send just an Item ID or SKU, which links to imported item data for detailed reporting on user behavior, traffic, and revenue.
