Google Analytics News & Updates for August 2025

Google Analytics Now Supports Importing Cost Data from Reddit Ads Seamlessly

9 days ago

Reddit Ads cost data can be imported into Google Analytics to track ads cost, clicks, and impressions. Users need Analyst access on Reddit Ads and Editor access in Analytics. Ads must include utm_source and utm_medium parameters. The import involves creating a data source, connecting Reddit, configuring campaign parameters, and reviewing the setup. Data may take up to 24 hours to appear. Remove prior manual imports to avoid duplicates.

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Google Analytics launches local MCP supporting GA4 API with secure data access

10 days ago

Google Analytics

Google Analytics launched its official MCP, a local server installed on your machine accessed via client apps like Claude or VS Code. It supports GA4 Reporting and Admin APIs for querying data. Local servers keep data private by not sending it to third parties but are harder to install for non-technical users. A hosted, browser-based MCP version is expected next for easier access.

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New Web Analytics Community Launches to Support Marketers and Data Professionals

11 days ago

Google Analytics Tracking +1 more

Web Analytics Community offers step-by-step courses on GA4, GTM, attribution, and more, plus templates, audit checklists, dashboards, bi-weekly live Q&A, and a supportive forum. It's designed for marketers, freelancers, founders, and analysts to improve tracking, reporting, and data skills without technical overwhelm. Founding members get early access, perks, and influence on future content.

GA4 adds item-level custom dimension import for enhanced ecommerce data

16 days ago

Google Analytics

GA4 now supports importing item-scoped custom dimensions via CSV or SFTP, allowing users to match data using these dimensions. This update enhances item data import by enabling the inclusion of custom dimensions without needing item IDs, useful for large product catalogs. It simplifies ecommerce tracking by letting users send just an Item ID or SKU, which links to imported item data for detailed reporting on user behavior, traffic, and revenue.

GA4 adds new lead acquisition and disqualification reports with fresh lead metrics

21 days ago

Google Analytics

Two new GA4 reports focus on lead generation: Lead acquisition and Lead disqualification and loss. They use recommended lead events and introduce new metrics: New leads (generate_lead event), Qualified leads (qualify_lead), and Converted leads (close_convert_lead). These metrics are not yet available in scans or the API.

Google Ads API Launches Advertising and Measurement Community Discord Server

23 days ago

Google Ads Google Analytics

We’re launching a new Discord server for the “Google Advertising and Measurement Community.” Join by clicking the invite link and following the onboarding guide. The server features products like Analytics, Google Ads, Google AdMob, and Google Ad Manager. The Ads Developer Relations team will engage with users to discuss feedback and updates. A “Meet the Team” event is scheduled for August to introduce the team and explain engagement opportunities.

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GA4 expands cost data import to Google Sheets, BigQuery, Snowflake and more

1 months ago

Google Analytics

GA4 now supports importing cost data from more sources including Google Sheets, BigQuery, Snowflake, Amazon Redshift, Amazon S3, Google Cloud Storage, HTTPS, MySQL, and PostgreSQL in open beta. This allows users to compare performance across all ad initiatives in GA4 reports, enabling a more comprehensive ROAS analysis. The update adds flexibility, like automatic Facebook ad cost imports via BigQuery.

GA4 introduces Consent Signal Rating per Data Stream to improve privacy tracking

1 months ago

Google Analytics

GA4 now provides a Consent Signal Rating for each data stream, helping advertisers comply with Google Ads' new rules blocking conversion tracking for non-compliance. This rating, visible in Admin under Consent settings, can be Excellent or Good. It's crucial for privacy-focused tracking in 2025, especially in the EU. If below Excellent, review your Consent Mode or GTM setup to ensure proper implementation.

Google Analytics Measurement Protocol Adds Device and User Agent Fields

1 months ago

Google Analytics

Google Analytics updated its Measurement Protocol with new device and user_agent fields for better event measurement via HTTP requests. Users can send device info such as category, language, screen resolution, OS, model, brand, browser, and versions. This enhances data accuracy by capturing detailed device info for server-to-server and offline interactions, helping businesses track user activity across platforms.

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