Google Analytics News & Updates for July 2025

Google Ads API Launches Advertising and Measurement Community Discord Server

1 days ago

We’re launching a new Discord server for the “Google Advertising and Measurement Community.” Join by clicking the invite link and following the onboarding guide. The server features products like Analytics, Google Ads, Google AdMob, and Google Ad Manager. The Ads Developer Relations team will engage with users to discuss feedback and updates. A “Meet the Team” event is scheduled for August to introduce the team and explain engagement opportunities.

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GA4 expands cost data import to Google Sheets, BigQuery, Snowflake and more

16 days ago

Google Analytics

GA4 now supports importing cost data from more sources including Google Sheets, BigQuery, Snowflake, Amazon Redshift, Amazon S3, Google Cloud Storage, HTTPS, MySQL, and PostgreSQL in open beta. This allows users to compare performance across all ad initiatives in GA4 reports, enabling a more comprehensive ROAS analysis. The update adds flexibility, like automatic Facebook ad cost imports via BigQuery.

GA4 introduces Consent Signal Rating per Data Stream to improve privacy tracking

16 days ago

Google Analytics

GA4 now provides a Consent Signal Rating for each data stream, helping advertisers comply with Google Ads' new rules blocking conversion tracking for non-compliance. This rating, visible in Admin under Consent settings, can be Excellent or Good. It's crucial for privacy-focused tracking in 2025, especially in the EU. If below Excellent, review your Consent Mode or GTM setup to ensure proper implementation.

Google Analytics Measurement Protocol Adds Device and User Agent Fields

27 days ago

Google Analytics

Google Analytics updated its Measurement Protocol with new device and user_agent fields for better event measurement via HTTP requests. Users can send device info such as category, language, screen resolution, OS, model, brand, browser, and versions. This enhances data accuracy by capturing detailed device info for server-to-server and offline interactions, helping businesses track user activity across platforms.

Google Ads now defaults conversion values to use Google Analytics 4 data

1 months ago

Google Ads Google Analytics

Google Ads now defaults to using conversion values from the connected Google Analytics 4 property when creating new conversions, generating a key event called conversion_event_add_event. Users must track and send this data for it to work properly. Experts recommend choosing the "Use Google Ads only" option to keep conversion tracking within Google Ads. The feature is rolling out gradually, so users should check their settings to match their tracking needs.

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Google Introduces Agentic Tools in Ads and Analytics

1 months ago

Google Ads Google Analytics

Google is launching agentic capabilities for marketers to enhance performance and reduce workloads. These tools will assist with onboarding, campaign creation, reporting, and troubleshooting in Google Ads and Google Analytics. The agentic expert offers personalized recommendations, while the data expert provides insights for decision-making. Marketing Advisor, an AI tool in Chrome, will help manage marketing tasks and diagnose campaign issues, launching later this year.

GA4 Measurement Protocol adds geolocation override with user_location and ip_override

1 months ago

Google Analytics

GA4 Measurement Protocol now allows overriding user geographic location using ip_override or user_location attributes. user_location takes precedence and should include details like country_id and region_id at minimum. The user_location object can specify city, region_id, country_id, subcontinent_id, and continent_id with respective codes. This helps provide accurate geographic info for events.

GA4 adds Conversion Management Section for easy Google Ads conversion management

1 months ago

Google Analytics

GA4 has introduced a conversion management section under Advertising > Tools, allowing users to manage Google Ads conversions directly from GA4. This section enables the curation of GA4 events, assignment of categories, and triggering of conversions for reporting, remarketing, and ad personalization. A new tab called conversion management appears in the advertising section, where users can create conversions from events and establish conversion categories.

New GA4 Budgeting Feature Introduces Scenario Planning and Projections

2 months ago

Google Analytics

The new budget section in GA4 allows users to create plans with various scenarios, set goals like revenue or spending, and analyze budget impacts on channels. It features a projection tool to assess progress towards objectives and a scenario planner for testing different budgets. The model relies on historical ROAS or CPA based on the chosen attribution model and utilizes up to two years of data to consider seasonality.

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