Browse Google Analytics updates sorted by latest
1 days ago
GA4 Measurement Protocol now allows overriding user geographic location using ip_override or user_location attributes. user_location takes precedence and should include details like country_id and region_id at minimum. The user_location object can specify city, region_id, country_id, subcontinent_id, and continent_id with respective codes. This helps provide accurate geographic info for events.
1 days ago
GA4 has introduced a conversion management section under Advertising > Tools, allowing users to manage Google Ads conversions directly from GA4. This section enables the curation of GA4 events, assignment of categories, and triggering of conversions for reporting, remarketing, and ad personalization. A new tab called conversion management appears in the advertising section, where users can create conversions from events and establish conversion categories.
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7 days ago
The new budget section in GA4 allows users to create plans with various scenarios, set goals like revenue or spending, and analyze budget impacts on channels. It features a projection tool to assess progress towards objectives and a scenario planner for testing different budgets. The model relies on historical ROAS or CPA based on the chosen attribution model and utilizes up to two years of data to consider seasonality.
14 days ago
GA4 is removing the 'Key events' report and updating the 'Events' report to include key events. Users can mark events as key by selecting the star next to the event name. The new 'Events' report also provides access to the DebugView report and Attribution settings. The 'Custom Configurations' menu allows viewing and modifying custom events. The 'Network settings' report identifies the source of key events and configures postbacks for advertising optimization.
18 days ago
Google Analytics has improved insights and attribution with new pre-built templates in the Reports snapshot section, focusing on user behavior, sales, and marketing performance. This change reduces the time spent creating custom reports. The updated card library enhances card discovery. Additionally, aggregate identifiers will be used for more accurate attribution of paid Google Ads traffic in reports.
25 days ago
GA4 enhances data completeness and proactive issue detection to improve marketing strategies. It addresses data collection challenges from user consent through aggregate identifiers and fallback mechanisms for accurate attribution. Updates include clearer data presentation with tool tips and proactive indicators for identifying implementation issues. System-generated annotations inform users about changes affecting their data, emphasizing the importance of reliable data for business success
1 months ago
Google has enhanced Google Analytics 4 (GA4) by expanding filter match types in the Explore section. Users can now utilize various match types for item-scoped dimensions and the Audience dimension. Previously limited to "exactly matches," users can now filter using options like "contains," "begins with," "ends with," and more. This update improves analysis capabilities and streamlines workflows for examining multiple items or product categories.
Trending ️🔥1 months ago
Google Analytics has introduced a Generated Insights feature that summarizes trends and changes in data, helping users make quicker decisions. These insights are displayed at the top of detail reports and include action buttons for report modifications. For example, if purchase events spike, Google's AI analyzes the data to explain the reasons. Users can give feedback on the insights using thumbs-up or thumbs-down buttons to enhance future insights.
Trending ️🔥1 months ago
BigQuery Data Transfer Service now supports Google Analytics 4 data, providing 12 daily partitioned tables that reflect UI reports. Each table includes views with _LATEST_DATE and _DATA_DATE fields. Pros include a simpler schema and modeled data, while cons involve lack of granular access and real-time export. Transfers are scheduled daily, with a refresh window of up to 30 days. Users must have viewer access in GA4 and create a BigQuery dataset for the transfer.
