Google Analytics News & Updates for January 2026

GA4 adds budgeting tools conversion management and enhanced attribution reports

3 days ago

GA4 introduces beta features like multi-channel budgeting with projections for budget distribution, conversion management allowing choice of count type and attribution window to reduce discrepancies, and new conversion attribution reports with touchpoint metrics to understand channel roles and justify investments in non-converting campaigns. These updates target advertising but support integration of other channels.

Google Analytics launches new audience templates for high-value and disengaged buyers

1 months ago

Google Analytics

Google Analytics introduced two new audience templates: High-Value Purchasers, based on purchase count or Lifetime Value (LTV) with an LTV percentile option to target top customers, and Disengaged Purchasers, based on days since last purchase to re-engage past buyers. These audiences can be used in Google Analytics reports and exported to Google Ads for customer acquisition and retention campaign goals.

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Google Ads Dynamic Remarketing Now Supports Google Analytics Ecommerce Data

1 months ago

Google Ads Google Analytics

Google Ads now supports dynamic remarketing using ecommerce data from Google Analytics without needing dynamic events via Google Ads tag. Requirements include enabled ecommerce tracking in GA, linked GA and Google Ads accounts with Personalized Advertising on, and matching product IDs. Using GA data is easier but Google Ads tag data processes faster and covers more, so using Google Ads tags is recommended for best performance.

Google Analytics renames Cost data import to Campaign data import

1 months ago

Google Analytics

Google Analytics renamed the Cost data import feature to Campaign data import to better reflect its function of importing campaign-level data like cost, clicks, and impressions from non-Google ads. The feature's functionality remains unchanged, existing imports will continue working, and no action is needed.

Google Analytics GA4 adds benchmarking for 20 new unnormalized metrics

3 months ago

Google Analytics

Google Analytics expanded Benchmarking to include 20 unnormalized metrics like "New users" and "Total Revenue." It estimates performance ranges by multiplying peer normalized metrics by your active user count, allowing comparisons that consider traffic volume. This update offers deeper insights to identify growth opportunities and is available on the GA home page Overview card.

Google Analytics now imports Meta Ads and TikTok Ads data for better ad insights

3 months ago

Google Analytics

Google Analytics now supports importing Meta Ads and TikTok Ads data, including cost, clicks, and impressions. This update enhances the platform's appeal and encourages more frequent use. Users can import up to 24 months of historical Meta Ads data but should remove overlapping existing data first. Upcoming features like projections and scenario planning will aid in ad budgeting.

Snap Ads cost data can now be imported directly into Google Analytics

4 months ago

Google Analytics

Google Analytics allows importing Snap Ads cost data to track ads cost, clicks, and impressions automatically. Snap ads must be tagged with utm_source and utm_medium matching setup values. Users need roles in both platforms. The process involves creating a data source, connecting Snap Ads, configuring campaign parameters, and reviewing the setup. Imports take up to 30 minutes, with data visible within 24 hours. Delete overlapping datasets to avoid duplication.

GA4 introduces API access for identity settings in reports

4 months ago

Google Analytics

GA4 now offers API access to report identity settings in the Alpha version of the Admin API, including BLENDED, OBSERVED, DEVICE_BASED, and IDENTITY_BLENDING_STRATEGY_UNSPECIFIED. This helps automate audits and validate configurations without manual review. Ideally, this info could be accessed as a dimension via the Looker Studio connector.

Google Analytics session number now accessible via gtag.js get API update

4 months ago

Google Analytics Tracking

The gtag.js get() API now supports retrieving the Google Analytics session number from the session cookie, in addition to the session ID. The get command fetches values set with gtag.js, using gtag('get', '<target>', '<field_name>', callback). Supported field names include client_id, session_id, session_number for GA4, and gclid for Google Ads and Floodlight.

Google Analytics News

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