Google Analytics News & Updates for April 2025

BigQuery Data Transfer Service adds Google Analytics 4 reporting support

6 days ago

BigQuery Data Transfer Service now supports Google Analytics 4 data, providing 12 daily partitioned tables that reflect UI reports. Each table includes views with _LATEST_DATE and _DATA_DATE fields. Pros include a simpler schema and modeled data, while cons involve lack of granular access and real-time export. Transfers are scheduled daily, with a refresh window of up to 30 days. Users must have viewer access in GA4 and create a BigQuery dataset for the transfer.

Marketing Workflows Powered by AI

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Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

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Google Analytics 4 Introduces Annotations and Anomaly Drivers Features

13 days ago

Google Analytics

Google has started rolling out two new features for Google Analytics 4: Annotations and Anomaly Drivers. Annotations let users add contextual notes to reports, documenting marketing campaigns and technical issues. Anomaly Drivers use machine learning to explain data anomalies by identifying contributing factors. Both features are limited in availability but are expected to be rolled out more broadly soon, enhancing GA4's functionality.

Google Analytics Introduces Percentage Values and Problem Detection Features

20 days ago

Google Analytics

Google has updated its Analytics platform to enhance data interpretation and troubleshooting. New percentage values in report tables help users understand the significance of individual rows. Notifications for high missing session_start events and high (not set) rates provide details and guidance for resolving issues. These updates aim to improve data quality and make analytics data more actionable.

GA4 introduces warning for not set values but raises concerns over data accuracy

26 days ago

Google Analytics

GA4 now warns about (not set) values, displaying an exclamation icon and a tooltip stating that changes may take 24 to 48 hours to reflect in reports. While intended to improve attribution data, this warning often creates confusion and false expectations. A frequent cause of (not set) is the tool itself, indicating that issues should be resolved before warnings are issued. This highlights ongoing problems with GA4 sessions, leaving users awaiting a real solution.

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Meta Expands Google Analytics Integration to More Advertisers

1 months ago

Google Analytics Meta Ads

Meta is expanding access for advertisers to connect Google Analytics to their Meta accounts to enhance campaign performance. This integration aligns Meta's advertising platform with Google Analytics data. The connection process involves selecting a Google Analytics property, defining traffic source access, and configuring event mapping. Benefits include improved understanding of results and early access to ad system updates.

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Google Updates Guidelines for Combining Google Analytics 4 and Search Console Data

1 months ago

Google Analytics Google Search Console

Google has released documentation on merging data from Google Analytics 4 and Search Console to enhance SEO analysis. It describes how Search Console tracks pre-visit activity like impressions and clicks, while Google Analytics captures on-site user behavior. A new Looker Studio dashboard template helps marketers visualize and compare data. The documentation also addresses data discrepancies and offers resources for better integration.

Google Analytics Reduces Required Fields for Cost Data Import

1 months ago

Google Analytics

Google has simplified the cost data import process in Google Analytics by reducing the required fields to three: Source, Medium, and Date. Two previously mandatory fields, Campaign_name and Campaign_id, are now optional. Google recommends including these optional fields for better reporting, as omitting them will lead to aggregate cost data for campaigns. This update aims to streamline data imports while allowing for detailed reporting when necessary.

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Google Analytics 4 Introduces Cross-Property Report Copying Feature

2 months ago

Google Analytics

GA4 has introduced a feature that allows users to copy custom detail reports and explorations across different GA4 properties, enhancing reporting efficiency. Users can copy custom reports and explorations for both standard and 360 properties, requiring specific access levels. Limitations include not being able to copy default reports or retain unsampled data. After copying, users must update customizations and set permissions for the copied reports.

Google Analytics Introduces New Consent Settings Hub for EU Data Compliance

2 months ago

Google Analytics

Google Analytics has launched a new Consent Settings Hub to help businesses manage consent signals for users in the European Economic Area. This update supports Google's EU User Consent Policy enforcement. The hub, found in Google Analytics Admin, allows users to monitor consent signal collection, review diagnostics, understand the use of consent signals, and view EEA traffic percentages and their potential impact on analytics data.

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