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Google Analytics Introduces New Consent Settings Hub for EU Data Compliance

Google Analytics Introduces New Consent Settings Hub for EU Data Compliance

4 days ago

Google Analytics

Google Analytics has launched a new Consent Settings Hub to help businesses manage consent signals for users in the European Economic Area. This update supports Google's EU User Consent Policy enforcement. The hub, found in Google Analytics Admin, allows users to monitor consent signal collection, review diagnostics, understand the use of consent signals, and view EEA traffic percentages and their potential impact on analytics data.

Google
Google

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GA4 Introduces New Consent Settings Section for Enhanced Compliance Monitoring

GA4 Introduces New Consent Settings Section for Enhanced Compliance Monitoring

1 months ago

Google Analytics

GA4 has added a "Consent Settings" section in Admin for some Properties, making it easier to monitor consent signals across data streams. A green light shows consent signals are received but does not ensure legal compliance, so verification is essential. This section reveals the percentage of traffic and conversions from the European Economic Area for each stream and assesses the usefulness of consent signals, but does not guarantee correct implementation.

Google Search Console Insights Removes Google Analytics Integration Trending ️‍🔥

Google Search Console Insights Removes Google Analytics Integration

1 months ago

Google Analytics Google Search Console

Google has announced a major update to Search Console Insights, removing Google Analytics data integration to focus solely on Search Console metrics. Initially launched in June 2020, the tool combined data from both platforms. This change raises concerns about its effectiveness, as it now operates exclusively with Search Console data, resulting in a more focused but potentially limited approach to search performance analysis.

Google Search Central
Google Search Central

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GA4 Launches New Key Event Tracking Recommendations for Enhanced Insights

GA4 Launches New Key Event Tracking Recommendations for Enhanced Insights

1 months ago

Google Analytics

Google Analytics 4 has introduced two recommendations for key event tracking: 'Mark as Key Event' allows users to designate existing events for closer tracking, while 'Create Key Event' suggests new events from specific page views and marks them automatically. These features enhance insights, reporting, Google Ads performance measurement, and conversion tracking. Recommendations are accessible on the Home page and Insights hub, based on property history and settings.

Google
Google

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Top-Notch Google Ads Audit Tool

Top-Notch Google Ads Audit Tool

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GA4 Implements Mandatory Configuration for Custom Events to Ensure Proper Attribution

GA4 Implements Mandatory Configuration for Custom Events to Ensure Proper Attribution

1 months ago

Google Analytics

Google Analytics 4 (GA4) now requires a valid config command or an installed Google tag for custom events to ensure proper event attribution and eliminate (not set) values in reports. This update prevents custom events from being transmitted independently of tag configuration, addressing reporting issues and improving data quality. Users should verify their current configuration to ensure continuous custom event tracking.

Google
Google

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Google Analytics Expands Custom Channel Groups with Manual Ad Content Support Trending ️‍🔥

Google Analytics Expands Custom Channel Groups with Manual Ad Content Support

1 months ago

Google Analytics

Google Analytics now includes manual ad content parameters in custom channel groupings, enhancing traffic analysis control. Editor-level users can create nuanced groupings with both manual and automatic parameters. The system supports detailed reporting fields for precise traffic categorization. Custom channel groups can be used in various reports and analysis tools, integrating seamlessly with Google Analytics' reporting infrastructure.

Google
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GA4 Launches Cross-Property Report Copy Feature

GA4 Launches Cross-Property Report Copy Feature

1 months ago

Google Analytics

Google Analytics 4 has introduced a feature allowing users to copy exploration reports across different GA4 properties, eliminating the need to rebuild similar reports multiple times. This enhancement streamlines analytics workflow by enabling direct copying of reports, quick duplication of complex configurations, reuse of custom templates, and maintenance of consistency. It is valuable for organizations managing multiple properties.

Google Analytics 4 Adds Merchant Center Integration for Product Recommendations

Google Analytics 4 Adds Merchant Center Integration for Product Recommendations

1 months ago

Google Analytics

Google Analytics 4 has launched a feature integrating Merchant Center recommendations to help retailers resolve product disapproval issues affecting Shopping performance. Recommendations appear in multiple GA4 sections, providing visibility into product approval status, alerts for disapprovals, links to affected products, and actionable insights. This helps merchants increase traffic, improve Shopping ads performance, and boost sales potential.

Google
Google

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Google Analytics Integrates Customer Match with Remarketing Audiences Trending ️‍🔥

Google Analytics Integrates Customer Match with Remarketing Audiences

2 months ago

Google Analytics

Google Analytics has expanded Customer Match, enabling advertisers to use first-party customer data for remarketing across Google's platforms. This update maximizes audience reach by using first-party data when third-party cookies are unavailable. The system collects, hashes, matches, and integrates customer data with Analytics audiences. Customer Match works with Smart Bidding to enhance campaign performance. Google ensures data confidentiality.

Google
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