Google Analytics News

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Google Analytics 4 Introduces Annotations and Anomaly Drivers Features Trending ️‍🔥

Google Analytics 4 Introduces Annotations and Anomaly Drivers Features

2 days ago

Google has started rolling out two new features for Google Analytics 4: Annotations and Anomaly Drivers. Annotations let users add contextual notes to reports, documenting marketing campaigns and technical issues. Anomaly Drivers use machine learning to explain data anomalies by identifying contributing factors. Both features are limited in availability but are expected to be rolled out more broadly soon, enhancing GA4's functionality.

Josh Silverbauer
Josh Silverbauer

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Google Analytics Introduces Percentage Values and Problem Detection Features

Google Analytics Introduces Percentage Values and Problem Detection Features

9 days ago

Google has updated its Analytics platform to enhance data interpretation and troubleshooting. New percentage values in report tables help users understand the significance of individual rows. Notifications for high missing session_start events and high (not set) rates provide details and guidance for resolving issues. These updates aim to improve data quality and make analytics data more actionable.

Google
Google

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GA4 introduces warning for not set values but raises concerns over data accuracy

GA4 introduces warning for not set values but raises concerns over data accuracy

15 days ago

GA4 now warns about (not set) values, displaying an exclamation icon and a tooltip stating that changes may take 24 to 48 hours to reflect in reports. While intended to improve attribution data, this warning often creates confusion and false expectations. A frequent cause of (not set) is the tool itself, indicating that issues should be resolved before warnings are issued. This highlights ongoing problems with GA4 sessions, leaving users awaiting a real solution.

Brais Calvo
Brais Calvo

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Meta Expands Google Analytics Integration to More Advertisers Trending ️‍🔥

Meta Expands Google Analytics Integration to More Advertisers

Meta is expanding access for advertisers to connect Google Analytics to their Meta accounts to enhance campaign performance. This integration aligns Meta's advertising platform with Google Analytics data. The connection process involves selecting a Google Analytics property, defining traffic source access, and configuring event mapping. Benefits include improved understanding of results and early access to ad system updates.

Bram Van der Hallen
Bram Van der Hallen

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Top-Notch Google Ads Audit Tool

Top-Notch Google Ads Audit Tool

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Effortlessly audit your Google Ads account with Marketing Auditor. Perform 200+ automated checks to uncover optimization opportunities and save over 10 hours per audit. Generate white-label reports in minutes with 50+ pages of actionable insights. Customize your reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides. This tool is the ultimate solution for efficient and impactful Google Ads audits.

Google Updates Guidelines for Combining Google Analytics 4 and Search Console Data Trending ️‍🔥

Google Updates Guidelines for Combining Google Analytics 4 and Search Console Data

Google has released documentation on merging data from Google Analytics 4 and Search Console to enhance SEO analysis. It describes how Search Console tracks pre-visit activity like impressions and clicks, while Google Analytics captures on-site user behavior. A new Looker Studio dashboard template helps marketers visualize and compare data. The documentation also addresses data discrepancies and offers resources for better integration.

Google Search Central
Google Search Central

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Google Analytics Reduces Required Fields for Cost Data Import

Google Analytics Reduces Required Fields for Cost Data Import

1 months ago

Google has simplified the cost data import process in Google Analytics by reducing the required fields to three: Source, Medium, and Date. Two previously mandatory fields, Campaign_name and Campaign_id, are now optional. Google recommends including these optional fields for better reporting, as omitting them will lead to aggregate cost data for campaigns. This update aims to streamline data imports while allowing for detailed reporting when necessary.

Google
Google

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Google Analytics 4 Introduces Cross-Property Report Copying Feature Trending ️‍🔥

Google Analytics 4 Introduces Cross-Property Report Copying Feature

1 months ago

GA4 has introduced a feature that allows users to copy custom detail reports and explorations across different GA4 properties, enhancing reporting efficiency. Users can copy custom reports and explorations for both standard and 360 properties, requiring specific access levels. Limitations include not being able to copy default reports or retain unsampled data. After copying, users must update customizations and set permissions for the copied reports.

Google
Google

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Google Analytics Introduces New Consent Settings Hub for EU Data Compliance

Google Analytics Introduces New Consent Settings Hub for EU Data Compliance

2 months ago

Google Analytics has launched a new Consent Settings Hub to help businesses manage consent signals for users in the European Economic Area. This update supports Google's EU User Consent Policy enforcement. The hub, found in Google Analytics Admin, allows users to monitor consent signal collection, review diagnostics, understand the use of consent signals, and view EEA traffic percentages and their potential impact on analytics data.

Google
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GA4 Introduces New Consent Settings Section for Enhanced Compliance Monitoring

GA4 Introduces New Consent Settings Section for Enhanced Compliance Monitoring

3 months ago

GA4 has added a "Consent Settings" section in Admin for some Properties, making it easier to monitor consent signals across data streams. A green light shows consent signals are received but does not ensure legal compliance, so verification is essential. This section reveals the percentage of traffic and conversions from the European Economic Area for each stream and assesses the usefulness of consent signals, but does not guarantee correct implementation.

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