The new GA4 feature introduces a Consent Signal Rating for each data stream, reflecting how well Consent Mode is implemented. This update is crucial as Google Ads plans to block conversion tracking for non-compliant advertisers, emphasizing the importance of privacy-first tracking, especially in EU markets by 2025.
Key Details of the Update
- GA4 now rates your Consent Mode implementation per data stream with statuses like:
- ✅ Excellent
- 🟡 Good
- (Potential for more statuses in the future)
- The rating can be found under:
Admin → Data collection and modification → Consent settings - If your rating is below "Excellent," it indicates a need to review and improve your Consent Mode setup or Google Tag Manager (GTM) implementation, as some "Good" ratings were observed where Consent Mode was not fully or properly implemented.
This feature helps advertisers ensure compliance and maintain effective conversion tracking amid increasing privacy regulations.
