Simo Ahava

Top Creator

Simo Ahava is a Top Analytics Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Analytics Creator

Finland

19 Swipes

About

Simo is a partner and co-founder at 8-bit-sheep and co-founder of Simmer, an online course platform for technical marketers. A Google Developer Expert for Google Analytics and Google Tag Manager since 2014, he hails from Espoo, Finland. With a background in English language, IT, digital marketing, and web development, he has been programming since 1997. His blog aims to simplify complex topics in web analytics, digital marketing, SEO, and Google Cloud Platform, promoting knowledge sharing.

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Safari 18.4 Adds Support for CHIPS, Improving Third-Party Cookie Management

18 days ago

Tracking

Safari 18.4 introduces CHIPS (Cookies Having Independent Partitioned State) to enhance web privacy and functionality. CHIPS allows developers to use third-party cookies with a Partitioned; flag, limiting access to specific site relationships. Safari blocks third-party cookies by default but allows partitioned cookies unless flagged by Intelligent Tracking Prevention. This update balances privacy with development needs, aligning Safari with Chrome and Edge.

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Google Migrates Server-Side Tag Manager from Container Registry to Artifact Registry

2 months ago

Google Tag Manager

Google is moving its Server-side Google Tag Manager from Container Registry to Artifact Registry on Google Cloud Platform. The migration is seamless, with no URL changes, so existing deployments remain functional. Server-side tagging applications need no user action, while Cloud Run Functions will automatically migrate if the Artifact Registry API is enabled. Users of other services that rely on Container Registry should refer to Google's migration guide.

Safari Technology Preview 212 Introduces Partitioned Cookie Storage Support

2 months ago

Tracking Attribution

Safari's Technology Preview introduces support for the Partitioned flag in cookies, enhancing privacy. This feature is opt-in, meaning cookies are not automatically partitioned. Third-party cookies are blocked by default, but those with the Partitioned flag are exempt. Different browsers handle cookie partitioning differently. The partitioned storage uses a double-keying system based on the site that set the cookie and the site the user visits, limiting access to specific domain combinations.

Google Tag Manager Server-Side Introduces Automatic GA4 Configuration Fetching

7 months ago

Google Analytics Google Tag Manager

Google updated server-side Google Tag Manager (SGTM) to automatically fetch Google Analytics 4 (GA4) configurations, impacting data stream consolidation and event tracking. SGTM now retrieves GA4 configurations automatically, applies them to outgoing requests for multiple GA4 streams, and adds a key event flag. Manual key event annotation for new streams is no longer needed. Concerns include transparency, potential network egress, and limited documentation.

Google Tag Updates Consent Mode Parameter for Colorado Privacy Settings

8 months ago

Google Tag Manager Consent Mode

Google updated its tag request parameters, adding a 'gcd' parameter with a '9l' flag. This flag activates when a user's geolocation is in Colorado and they enable the Global Privacy Control setting in their browser. The default value is '1l' and indicates the user forbids data sharing or selling. This suggests Google may honor browser-level privacy settings, affecting data handling for Colorado users. The full implications remain unclear.

Google Tag Manager Adds mockObject API for Custom Template Testing

8 months ago

Google Tag Manager

Google Tag Manager (GTM) has updated its custom template APIs with a new mockObject feature, enabling developers to write unit tests for complex APIs like Firestore and LocalStorage. The mockObject API overrides Sandboxed APIs that return objects, operates only in test mode, and automatically resets before each test run. Using the syntax mockObject(apiName, objectMock), it enhances testing accuracy, debugging, and reliability for custom templates.

GA4 Adds Last-Click Traffic Source Data to BigQuery Schema

9 months ago

Google Analytics BigQuery

Google Analytics 4 (GA4) has updated its BigQuery schema with the session_traffic_source_last_click record, enhancing traffic source data by including last-click attribution information. This allows for more detailed analysis of traffic sources based on last-click attribution within BigQuery, aligning the export with GA4 interface data. Analysts may need to explain differences between this last-click data and other attribution models.

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Google Introduces 'First Party Mode' for Hosting Tags on Your Domain

9 months ago

Tracking Cookieless Future

Google has introduced a beta version of 'First Party Mode' for its Google tag system, allowing website owners to use their own first-party infrastructure for enhanced data privacy and security. This mode lets websites load Google tags from their own domain, forwarding measurement requests to Google. Benefits include enhanced data security, full IP obfuscation, and stricter content security policies. However, it may bypass ad blockers, raising ethical concerns.

Google Analytics 4 Expands BigQuery Export Schema with New Fields

9 months ago

Google Analytics BigQuery

New “batch_event_index” spotted in the Google Analytics 4 export schema to BigQuery. Batch_page_id and batch_ordering_id have also been elevated out of the event_params field. Looks like we might get the sequence number of GA4 events within a batch, finally.

Simo Ahava

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