Simo Ahava

Top Creator

Simo Ahava is a Top Analytics Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Analytics Creator

Finland

16 Swipes

About

Simo is a partner and co-founder at 8-bit-sheep and co-founder of Simmer, an online course platform for technical marketers. A Google Developer Expert for Google Analytics and Google Tag Manager since 2014, he hails from Espoo, Finland. With a background in English language, IT, digital marketing, and web development, he has been programming since 1997. His blog aims to simplify complex topics in web analytics, digital marketing, SEO, and Google Cloud Platform, promoting knowledge sharing.

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Google Tag Manager Server-Side Introduces Automatic GA4 Configuration Fetching

2 months ago

Google Analytics Google Tag Manager

Google updated server-side Google Tag Manager (SGTM) to automatically fetch Google Analytics 4 (GA4) configurations, impacting data stream consolidation and event tracking. SGTM now retrieves GA4 configurations automatically, applies them to outgoing requests for multiple GA4 streams, and adds a key event flag. Manual key event annotation for new streams is no longer needed. Concerns include transparency, potential network egress, and limited documentation.

Google Tag Updates Consent Mode Parameter for Colorado Privacy Settings

3 months ago

Google Tag Manager Consent Mode

Google updated its tag request parameters, adding a 'gcd' parameter with a '9l' flag. This flag activates when a user's geolocation is in Colorado and they enable the Global Privacy Control setting in their browser. The default value is '1l' and indicates the user forbids data sharing or selling. This suggests Google may honor browser-level privacy settings, affecting data handling for Colorado users. The full implications remain unclear.

Top-Notch Google Analytics Audit Tool

Google Tag Manager Adds mockObject API for Custom Template Testing

3 months ago

Google Tag Manager

Google Tag Manager (GTM) has updated its custom template APIs with a new mockObject feature, enabling developers to write unit tests for complex APIs like Firestore and LocalStorage. The mockObject API overrides Sandboxed APIs that return objects, operates only in test mode, and automatically resets before each test run. Using the syntax mockObject(apiName, objectMock), it enhances testing accuracy, debugging, and reliability for custom templates.

GA4 Adds Last-Click Traffic Source Data to BigQuery Schema

4 months ago

Google Analytics BigQuery

Google Analytics 4 (GA4) has updated its BigQuery schema with the session_traffic_source_last_click record, enhancing traffic source data by including last-click attribution information. This allows for more detailed analysis of traffic sources based on last-click attribution within BigQuery, aligning the export with GA4 interface data. Analysts may need to explain differences between this last-click data and other attribution models.

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Google Introduces 'First Party Mode' for Hosting Tags on Your Domain

4 months ago

Tracking Cookieless Future

Google has introduced a beta version of 'First Party Mode' for its Google tag system, allowing website owners to use their own first-party infrastructure for enhanced data privacy and security. This mode lets websites load Google tags from their own domain, forwarding measurement requests to Google. Benefits include enhanced data security, full IP obfuscation, and stricter content security policies. However, it may bypass ad blockers, raising ethical concerns.

Google Analytics 4 Expands BigQuery Export Schema with New Fields

4 months ago

Google Analytics BigQuery

New “batch_event_index” spotted in the Google Analytics 4 export schema to BigQuery. Batch_page_id and batch_ordering_id have also been elevated out of the event_params field. Looks like we might get the sequence number of GA4 events within a batch, finally.

Server-Side GTM Users: No Action Needed for Google Cloud OpenSSH Update

4 months ago

Google Tag Manager

Server-side Google Tag Manager (GTM) users who received a warning about the OpenSSH vulnerability need not worry. The issue affects the Google Cloud infrastructure, such as Cloud Run, that hosts GTM. Google will automatically update the infrastructure and its dependencies, so no action is required from users. Despite the "Action Required" alert, Google will handle all updates, allowing users to continue using GTM without changes. Stay informed about further communications.

Google Analytics 4 Hit by 10M Spam Purchase Hits, BigQuery Export Paused

5 months ago

Google Analytics

Over 10 million spam purchase hits affected Google Analytics 4 properties on June 22nd, causing frustration due to limited data deletion controls. Google paused BigQuery exports as events exceeded the 1 million per day limit. While spam rows can be deleted in BigQuery using DML queries, the GA4 dataset remains compromised.

Firebase Android SDK 22.0.0 Adds Infrastructure Support for Server-Side Google Tag Manager

5 months ago

Tracking Google Tag Manager +1 more

Firebase Android SDK (22.0.0) includes infrastructure support for integrating Firebase SDK with server-side Google Tag Manager. Documentation is currently unavailable, suggesting this might be a preliminary release with the full feature or deployment option coming later. There is no similar release note for iOS.

Simo Ahava

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