Google Tag Manager Server-Side Introduces Automatic GA4 Configuration Fetching
10 days ago
Google updated server-side Google Tag Manager (SGTM) to automatically fetch Google Analytics 4 (GA4)...
Simo Ahava
Top Creator
Simo Ahava is a Top Analytics Creator. Part of Swipe Insight Select, a curated list of top creators.
Top Analytics Creator
Finland
16 Swipes
About
Simo is a partner and co-founder at 8-bit-sheep and co-founder of Simmer, an online course platform for technical marketers. A Google Developer Expert for Google Analytics and Google Tag Manager since 2014, he hails from Espoo, Finland. With a background in English language, IT, digital marketing, and web development, he has been programming since 1997. His blog aims to simplify complex topics in web analytics, digital marketing, SEO, and Google Cloud Platform, promoting knowledge sharing.
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Swipes
Google Tag Updates Consent Mode Parameter for Colorado Privacy Settings
1 months ago
Google updated its tag request parameters, adding a 'gcd' parameter with a '9l' flag. This flag acti...
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Google Tag Manager Adds mockObject API for Custom Template Testing
1 months ago
Google Tag Manager (GTM) has updated its custom template APIs with a new mockObject feature, enablin...
GA4 Adds Last-Click Traffic Source Data to BigQuery Schema
2 months ago
Google Analytics 4 (GA4) has updated its BigQuery schema with the session_traffic_source_last_click ...
Trending ️🔥Google Introduces 'First Party Mode' for Hosting Tags on Your Domain
2 months ago
Google has introduced a beta version of 'First Party Mode' for its Google tag system, allowing websi...
Google Analytics 4 Expands BigQuery Export Schema with New Fields
2 months ago
New “batch_event_index” spotted in the Google Analytics 4 export schema to BigQuery. Batch_page_id a...
Server-Side GTM Users: No Action Needed for Google Cloud OpenSSH Update
2 months ago
Server-side Google Tag Manager (GTM) users who received a warning about the OpenSSH vulnerability ne...
Google Analytics 4 Hit by 10M Spam Purchase Hits, BigQuery Export Paused
2 months ago
Over 10 million spam purchase hits affected Google Analytics 4 properties on June 22nd, causing frus...
Firebase Android SDK 22.0.0 Adds Infrastructure Support for Server-Side Google Tag Manager
3 months ago
Firebase Android SDK (22.0.0) includes infrastructure support for integrating Firebase SDK with serv...