Attribution News

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Google Introduces Confidential Matching for Ads Trending ️‍🔥

Google Introduces Confidential Matching for Ads

4 days ago

Google has introduced confidential matching to enhance data security and transparency in its adverti...

Google
Google

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Official Source

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Official Source
Automate Your GA4 Audit - Say Goodbye to Manual Checks!

Automate Your GA4 Audit - Say Goodbye to Manual Checks!

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GA4 Auditor
GA4 Auditor

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Amazon DSP Introduces Modeled Attribution for Off-Amazon Conversions

Amazon DSP Introduces Modeled Attribution for Off-Amazon Conversions

28 days ago

Amazon has expanded its modeled attribution capabilities to Amazon DSP for US advertisers, including...

Amazon Ads
Amazon Ads

Official Source

Official Source

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Official Source
GA4 Rolls Out Two New Updates to Fix (not set) Issues and Improve Attribution

GA4 Rolls Out Two New Updates to Fix (not set) Issues and Improve Attribution

Google announced two updates for Google Analytics 4 (GA4) to reduce (not set) issues and improve con...

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
GA4 Users Advised to Wait 12 Days for Accurate Conversion Attribution Data

GA4 Users Advised to Wait 12 Days for Accurate Conversion Attribution Data

In GA4, wait at least 12 days before analyzing conversion attribution data for accuracy. Attributed ...

Meta Rolls Out Major Update to Attribution Settings Trending ️‍🔥

Meta Rolls Out Major Update to Attribution Settings

2 months ago

Meta's Ads platform update lets advertisers edit attribution settings to address misalignment betwee...

Apple Introduces AdAttributionKit, A New Ad Attribution Framework Trending ️‍🔥

Apple Introduces AdAttributionKit, A New Ad Attribution Framework

3 months ago

Apple has introduced AdAttributionKit, a new framework for privacy-preserving ad attribution, set to...

Apple Developer
Apple Developer

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Official Source

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GA4 Updates Attribution Models to Improve Conversion Accuracy for Paid Search Trending ️‍🔥

GA4 Updates Attribution Models to Improve Conversion Accuracy for Paid Search

3 months ago

GA4 is updating attribution models over the next two weeks to improve conversion credit accuracy for...

Google Josh Silverbauer
+1
LinkedIn Ads Revenue Attribution Report Now Allows Specific CRM Field Selection

LinkedIn Ads Revenue Attribution Report Now Allows Specific CRM Field Selection

New update for the LinkedIn Ads Revenue Attribution Report allows users to choose specific CRM field...

Why brands rely on multi-screen attribution insights

Why brands rely on multi-screen attribution insights

3 months ago

Modern advertisers use multi-screen attribution to align campaign performance with business outcomes...

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