Attribution News

Browse Attribution updates sorted by latest

LinkedIn Launches Guide to Advanced Revenue Attribution Report for Marketers

LinkedIn Launches Guide to Advanced Revenue Attribution Report for Marketers

LinkedIn's Revenue Attribution Report (RAR) helps marketers prove the value of their efforts by prov...

LinkedIn
LinkedIn

Official Source

Official Source

LinkedIn is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Snapchat Study Reveals Limitations of Last-Click Attribution in Modern Marketing

Snapchat Study Reveals Limitations of Last-Click Attribution in Modern Marketing

A Snapchat report highlights the limitations of last-click attribution in modern marketing. Key find...

Snapchat
Snapchat

Official Source

Official Source

Snapchat is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google Introduces Confidential Matching for Ads Trending ️‍🔥

Google Introduces Confidential Matching for Ads

2 months ago

Google has introduced confidential matching to enhance data security and transparency in its adverti...

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Amazon DSP Introduces Modeled Attribution for Off-Amazon Conversions

Amazon DSP Introduces Modeled Attribution for Off-Amazon Conversions

3 months ago

Amazon has expanded its modeled attribution capabilities to Amazon DSP for US advertisers, including...

Amazon Ads
Amazon Ads

Official Source

Official Source

Amazon Ads is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Top-Notch Google Analytics Audit Tool

Top-Notch Google Analytics Audit Tool

Sponsored

Get comprehensive Google Analytics Audit: 40 pages, 100+ features analyzed, 3 themes, 3 file formats...

GA4 Auditor
GA4 Auditor

Verified Sponsor

Verified Sponsor

GA4 Auditor is a Verified Sponsor. Want to get featured here? Contact us.

Verified Sponsor
GA4 Rolls Out Two New Updates to Fix (not set) Issues and Improve Attribution

GA4 Rolls Out Two New Updates to Fix (not set) Issues and Improve Attribution

Google announced two updates for Google Analytics 4 (GA4) to reduce (not set) issues and improve con...

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
GA4 Users Advised to Wait 12 Days for Accurate Conversion Attribution Data

GA4 Users Advised to Wait 12 Days for Accurate Conversion Attribution Data

In GA4, wait at least 12 days before analyzing conversion attribution data for accuracy. Attributed ...

Meta Rolls Out Major Update to Attribution Settings Trending ️‍🔥

Meta Rolls Out Major Update to Attribution Settings

4 months ago

Meta's Ads platform update lets advertisers edit attribution settings to address misalignment betwee...

Apple Introduces AdAttributionKit, A New Ad Attribution Framework Trending ️‍🔥

Apple Introduces AdAttributionKit, A New Ad Attribution Framework

5 months ago

Apple has introduced AdAttributionKit, a new framework for privacy-preserving ad attribution, set to...

Apple Developer
Apple Developer

Official Source

Official Source

Apple Developer is a Official Source. The source has been verified by Swipe Insight team.

Official Source
GA4 Updates Attribution Models to Improve Conversion Accuracy for Paid Search Trending ️‍🔥

GA4 Updates Attribution Models to Improve Conversion Accuracy for Paid Search

5 months ago

GA4 is updating attribution models over the next two weeks to improve conversion credit accuracy for...

Google Josh Silverbauer
+1

FAQs