Snapchat Study Reveals Limitations of Last-Click Attribution in Modern Marketing
14 hours ago
A Snapchat report highlights the limitations of last-click attribution in modern marketing. Key find...
Browse Attribution updates sorted by latest
14 hours ago
A Snapchat report highlights the limitations of last-click attribution in modern marketing. Key find...
7 days ago
Google has introduced confidential matching to enhance data security and transparency in its adverti...
1 months ago
Amazon has expanded its modeled attribution capabilities to Amazon DSP for US advertisers, including...
1 months ago
Google announced two updates for Google Analytics 4 (GA4) to reduce (not set) issues and improve con...
Automated Google Analytics audit tool that delivers a comprehensive Google Analytics audit report wi...
2 months ago
In GA4, wait at least 12 days before analyzing conversion attribution data for accuracy. Attributed ...
2 months ago
Meta's Ads platform update lets advertisers edit attribution settings to address misalignment betwee...
3 months ago
Apple has introduced AdAttributionKit, a new framework for privacy-preserving ad attribution, set to...
3 months ago
GA4 is updating attribution models over the next two weeks to improve conversion credit accuracy for...
3 months ago
New update for the LinkedIn Ads Revenue Attribution Report allows users to choose specific CRM field...