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Attribution News

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LinkedIn Launches Guide to Advanced Revenue Attribution Report for Marketers

LinkedIn Launches Guide to Advanced Revenue Attribution Report for Marketers

2 months ago

Linkedin Ads Attribution

LinkedIn's Revenue Attribution Report (RAR) helps marketers prove the value of their efforts by providing a comprehensive view of how marketing actions contribute to sales and conversions. By syncing CRM data with LinkedIn's Business Manager, RAR measures key metrics like revenue, pipeline, and ROAS. It offers insights beyond the last touchpoint, demonstrating the impact of LinkedIn marketing on sales success and guiding future strategies.

LinkedIn
LinkedIn

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The Ultimate Google Analytics Audit Tool

The Ultimate Google Analytics Audit Tool

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Get the most out of your Google Analytics data with Marketing Auditor – a powerful tool that helps you uncover and fix errors in minutes. Generate white-label reports packed with actionable insights and a customized action plan to optimize your analytics setup effortlessly. Customize reports with professional themes or your branding, and export them in editable formats like PowerPoint or Google Slides.

Snapchat Study Reveals Limitations of Last-Click Attribution in Modern Marketing

Snapchat Study Reveals Limitations of Last-Click Attribution in Modern Marketing

3 months ago

Snapchat Ads Attribution

A Snapchat report highlights the limitations of last-click attribution in modern marketing. Key findings include a shift in marketing priorities, with 70% of marketers planning to increase performance marketing. 74.5% of marketers are moving away from last-click attribution, which fails to capture the non-linear purchase path of Gen Z and Millennials. The study advocates for holistic measurement strategies and understanding younger demographics.

Snapchat
Snapchat

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Google Introduces Confidential Matching for Ads Trending ️‍🔥

Google Introduces Confidential Matching for Ads

3 months ago

Google Ads Display Ads +1 more

Google has introduced confidential matching to enhance data security and transparency in its advertising products. Using Trusted Execution Environments, it securely processes advertiser data and is now default for Customer Match data connections. This technology isolates business information during processing, preventing access even by Google, and is available at no extra cost. Google plans to extend this across more advertising solutions.

Google
Google

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Amazon DSP Introduces Modeled Attribution for Off-Amazon Conversions

Amazon DSP Introduces Modeled Attribution for Off-Amazon Conversions

4 months ago

Amazon DSP Attribution

Amazon has expanded its modeled attribution capabilities to Amazon DSP for US advertisers, including off-Amazon conversions. Modeled and directly measured conversions are reported together, helping advertisers measure the full impact of their spend across recognized and anonymous supply. Available to managed-service and self-service advertisers in the US, the update is accessible via Amazon DSP campaign manager, reporting center, and Amazon Ads API.

Amazon Ads
Amazon Ads

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GA4 Rolls Out Two New Updates to Fix (not set) Issues and Improve Attribution

GA4 Rolls Out Two New Updates to Fix (not set) Issues and Improve Attribution

4 months ago

Google Analytics Attribution

Google announced two updates for Google Analytics 4 (GA4) to reduce (not set) issues and improve conversion attribution. GA4 now requires a config command or Google tag on a web page before sending automatically collected events, addressing previous attribution problems. The second update enhances the accuracy of channel group assignments for key events, reducing misattribution to the Direct channel. These updates provide GA4 users with more precise data for better decision-making.

Google
Google

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GA4 Users Advised to Wait 12 Days for Accurate Conversion Attribution Data

GA4 Users Advised to Wait 12 Days for Accurate Conversion Attribution Data

5 months ago

Google Analytics Attribution

In GA4, wait at least 12 days before analyzing conversion attribution data for accuracy. Attributed conversion data can update for up to 12 days after a key event. For example, analyzing a campaign from July 10-14 on July 15 might show 100 key events and $10,000 revenue. Checking again on July 27 might show 120 key events and $12,500 revenue due to delayed conversions. This ensures a more accurate performance assessment.

Meta Rolls Out Major Update to Attribution Settings Trending ️‍🔥

Meta Rolls Out Major Update to Attribution Settings

5 months ago

Meta Ads Attribution

Meta's Ads platform update lets advertisers edit attribution settings to address misalignment between Meta ad data and backend numbers. Previously, Meta counted all conversions post-ad click/view, inflating metrics like Customer Acquisition Cost. New options include 'All Conversions' and 'First Conversion'. This aims to provide accurate reporting, helping advertisers make informed decisions and understand true customer acquisition costs.

Apple Introduces AdAttributionKit, A New Ad Attribution Framework Trending ️‍🔥

Apple Introduces AdAttributionKit, A New Ad Attribution Framework

6 months ago

Tracking Apple Search Ads +1 more

Apple has introduced AdAttributionKit, a new framework for privacy-preserving ad attribution, set to replace SKAdNetwork. It supports re-engagement, click-through attribution, JWS-formatted impressions, and postbacks. To protect user privacy, Apple ensures that no user-specific data is included in postbacks. Apple will host a session today at WWDC24 to discuss best practices and provide more details.

Apple Developer
Apple Developer

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GA4 Updates Attribution Models to Improve Conversion Accuracy for Paid Search Trending ️‍🔥

GA4 Updates Attribution Models to Improve Conversion Accuracy for Paid Search

6 months ago

Google Ads Google Analytics +1 more

GA4 is updating attribution models over the next two weeks to improve conversion credit accuracy for paid search campaigns. Currently, conversions are sometimes incorrectly attributed to organic search due to the 'gclid' parameter not persisting across page views. The update adjusts attribution to capture campaign information on the first event of each page and updates if a user returns through a different channel. This may increase Ads campaign spending.

Google Josh Silverbauer
+1

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