Leavened's AI-assisted Marketing Mix Model approach ingests advertising investment data and determines the incremental impact on revenue. This allows you to learn which media channels are performing best right now and plan better media investments in the future. The model helps achieve short-term sales while fueling long-term, reliable growth.

Unlike many Marketing Mix Model solutions, the Leavened platform reveals insights at a granular, placement level to enable accurate media scenario planning. This means you can understand which TV stations or OTT audiences are driving the greatest incremental sales, which social media tactics impact revenue the most, and even which influencer is best for your business.

Leavened's solution for media optimization consists of three main components:

• Audit & Assessment: Regular media and market audits to capture incremental drivers.
• Market Forecaster: An annual planning tool that leverages audit learnings.
• Placement Boost: Ongoing placement level insights for weekly optimization.

Leavened uses cloud computing and machine learning to automate the hardest parts of Marketing Mix Modeling. The tool is designed to be user-friendly, putting you in control of getting the most accurate actionable insights for your business. This ensures there is no 'black box,' making the insights transparent and reliable.

The Leavened Iterative Hypothesis Testing Marketing Mix Model Framework drives insights across all channels without the burden of expensive resources. Users can start getting insights immediately with the full suite of Leavened solutions, harnessing the power of millions of models with the click of a button.

Yes, non-technical people can manage the Leavened platform. No expertise or previous knowledge is required. Leavened will teach your team how to upload data, select and run models, and more. A marketing person can easily learn what to look for and how to execute the analyses.

Leavened’s tools guide your investment to maximize ROI and scale your business by providing insights into how different media channels work together. This helps in making informed decisions on where to spend the next marketing dollar, whether it's offline media, online media, PR, promotions, or walled gardens.