Northbeam

Northbeam is a cutting-edge marketing intelligence platform designed for profitable growth. Utilizing advanced machine learning models, Northbeam offers multi-touch attribution and media mix modeling to help businesses optimize their marketing strategies. Trusted by some of the world's best brands, Northbeam provides a comprehensive solution for understanding and enhancing marketing performance.

Features

• Multi-Touch Attribution (MTA): Achieve almost real-time conversion attribution without the limitations of cookies or privacy constraints. Infinite lookback windows and customizable attribution models ensure accurate data.
• Media Mix Modeling (MMM+): Digitally-native media mix modeling helps perfect your channel mix, supported by expert strategies. Forecast revenue and optimize your budget across channels for incremental profit.
• Incrementality: Machine-learning powered incremental lift without the need for geo holdout tests or brand lift studies.
• Creative Analytics: Identify the winning creative formula to scale your ad accounts. Determine which ads to iterate on, pause, or scale based on their performance at every stage of your omnichannel funnel.
• Focused Dashboards: View performance from all your marketing channels in one place, down to specific ads by the hour. Customizable views allow for faster insights.
• First-Party Data Integration: Enhance your Meta performance with a new first-party data integration, eliminating the need for contradictory third-party data.

Use Cases

• Ecommerce Brands: Trusted by leading ecommerce brands to increase Return on Ad Spend (ROAS), revenue, and decrease Customer Acquisition Cost (CAC).
• Marketing Teams: Gain a comprehensive understanding of the entire customer journey with bespoke device graph modeling, making Northbeam the most accurate source of ad performance data.
• Ad Campaign Optimization: Use creative analytics to see creative fatigue before it happens, allowing you to cut losing ads and scale winning ones in real-time.
• Budget Allocation: Utilize MMM+ to forecast revenue and optimize budget allocation across various marketing channels for maximum profitability.

Pricing

Northbeam offers tailored solutions to fit the needs of businesses of all sizes. For detailed pricing and to find the best plan for your business, please contact the Northbeam team.