The AppsFlyer Measurement Suite allows you to measure every action on mobile, web, and CTV. It provides a comprehensive view of your marketing performance, helping you understand your true mobile marketing ROI and make data-driven decisions. Key features include:

• ROI Measurement: Understand your true mobile marketing ROI.
• Creative Optimization: Unlock creative performance with the power of AI.
• Marketing Analytics: Turn insights on campaign performance into action.
• Incrementality: Prove the real value of your marketing campaigns.

AppsFlyer prioritizes customer privacy by using privacy-preserving measurement and cost aggregation technologies. This ensures that you get accurate insights across channels, platforms, and devices while keeping your customers' data private. Our solutions for iOS 14 (and beyond) are designed to turn privacy challenges into new opportunities.

AppsFlyer's Creative Optimization solution leverages AI to unlock creative performance. By harnessing the power of data and advanced technology, you can create a winning creative strategy supported by reliable performance metrics and valuable AI-driven insights. This helps in building a creative formula that is based on performance data and AI insights.

The CX & Deep Linking suite by AppsFlyer allows you to create exceptional customer experiences that boost revenue. By leveraging a reliable deep linking engine, you can create personalized journeys that increase conversions and return on experience. This suite helps you meet your customers where they are, ensuring higher engagement and satisfaction.

AppsFlyer offers a comprehensive Fraud Protection solution to safeguard your marketing budget from mobile ad fraud. This solution ensures that you are investing in the right channels by only measuring and paying for real actions, thus protecting against bots and click farms that do not generate revenue.

AppsFlyer's Privacy Cloud enables collaboration with partners in a privacy-centric way. This platform supports first-party data monetization, fueling retail media growth while ensuring that all data handling complies with privacy standards. It allows you to connect with over 10,000 tech and media partners through the Partner Marketplace.

AppsFlyer caters to various industries including Gaming, Shopping, Finance, Food & Drink, Health & Fitness, and Travel. The platform supports multiple platforms such as iOS, Android, PC & Console, CTV & OTT, Web, Mobile, and Web3. This wide range of support ensures that businesses across different sectors can benefit from AppsFlyer's solutions.