Billy Grace offers a comprehensive set of features designed to enhance your marketing performance:

• Accurate tracking: Utilizes first-party pixel for reliable data in a cookieless future.
• Modeled attribution: Data-driven models to show true advertising performance.
• Centralized analytics: Customizable dashboards for better decision-making.
• Automatic optimization: AI-powered optimizations to achieve more with fewer resources.

Billy Grace employs first-party data tracking technology, which provides:

• Unparalleled precision: Accurate tracking across all channels and devices.
• Channel data enrichment: Enhanced data quality.
• Backend integration: Seamless integration with your existing systems.
• GDPR compliance: Ensures data privacy and security.

This technology is built for the cookieless future, ensuring you can rely on the data for making informed decisions.

Billy Grace distinguishes itself with its modeled attribution and advanced analytics:

• Modeled attribution: Data-driven models that show the true results of advertising performance.
• Advanced analytics: Analyze results in customizable dashboards with new scaling metrics.
• Centralized cockpit: Discover new opportunities and make decisions with confidence.

These features allow you to make better decisions instead of flying blind.

Billy Grace's AI-powered optimizations provide several benefits:

• Super-human optimization: Achieve more with fewer resources.
• Eliminate repetitive tasks: Free up time for creativity and strategy.
• Automatic budget allocation: Streamlined and automated processes.

These optimizations help in halving costs per lead and saving countless hours, making your marketing efforts more efficient.

Billy Grace's centralized analytics offer:

• Customizable dashboards: Tailor analytics to your specific needs.
• New scaling metrics: Gain deeper insights into your campaigns.
• Centralized cockpit: Manage all your online marketing campaigns from one place.

This centralized approach allows for smoother reporting and better alignment with financial goals.

Billy Grace is designed with the cookieless future in mind:

• First-party pixel: Ensures accurate and reliable data.
• GDPR compliance: Maintains data privacy and security.
• Unbiased platform: Provides a single source of truth for marketing performance.

These features ensure that you can continue to rely on accurate data even as the digital landscape evolves.