Rockerbox

Rockerbox is a data-driven marketing measurement and analysis platform that provides multi-touch attribution, marketing mix modeling (MMM), and more. It consolidates all of your marketing data, simplifying multi-channel marketing complexities and leveraging AI-driven analyses to enhance strategic decisions and drive growth.

Rockerbox helps eliminate siloed data from ad platforms, allowing you to see a unified view of the impact of your marketing on buyers. It ensures that all data from your channels and channel campaigns are accurate and consolidated in one place.

Rockerbox uses a multi-methodology approach incorporating rule-based attribution, multi-touch attribution, halo analysis, geo lift, in-channel testing, and media mix modeling. This provides the most complete and accurate view of your customer journey.

Rockerbox simplifies the complexity of first-party data collection and identity resolution, giving you an unparalleled understanding of how your buyers interact with all your marketing touchpoints. This helps balance privacy standards while providing detailed data necessary for an end-to-end view of the buyer journey.

Rockerbox makes Marketing Mix Modeling (MMM) accessible for marketers, leveraging historical data to predict future correlations between ad spend and revenue. This helps in creating data-backed budgets and optimizing marketing spend.

Rockerbox offers a dashboard for channel managers to track performance on a daily basis, monitor progress toward marketing campaign goals, and make adjustments. This helps in ensuring that the money spent on advertising channels is truly paying off.

Rockerbox's custom multi-touch attribution software allows you to see the impact of all your marketing channels. This helps in understanding the customer journey better and knowing where to allocate time, money, and resources for the best results.

Rockerbox allows marketers to transfer data to their data warehouses (such as Snowflake, Redshift, BigQuery) with ease. This enables further analysis in BI tools, providing flexibility in how you leverage your data.