EasyTag offers several key benefits for server-side Google Analytics tracking:

• Effortless setup: EasyTag requires only a two-step setup process, making it simple to implement.
• GDPR compliant: The integrated privacy shield ensures compliance with GDPR regulations.
• Increased data insights: Users can gain up to 30% more analytics insights.
• No third-party cookies: EasyTag relies on first-party cookies, avoiding issues with third-party cookie blocking.
• Cost-effective: It is cheaper than Google and Stape, with a free tier available for less than 10,000 events per month.
• No IT involvement required: The setup is straightforward and does not require extensive IT resources.

EasyTag ensures GDPR compliance through its integrated privacy shield, which uses AI to classify sensitive data. This feature allows users to have full control over what data is sent to Google Analytics 4 (GA4) and restricts the sending of Personally Identifiable Information (PII) to third parties.

Setting up EasyTag on a website involves a simple two-step process:

1. Add the EasyTag code snippet: Place a single line of code on your website.
2. Add a DNS record: This enables first-party tracking.

After completing these steps, you can start enjoying the benefits of first-party server-side analytics tracking.

Yes, EasyTag can be activated in your existing Google Analytics 4 setup with a quick, two-step integration. This allows you to enable first-party server-side tracking without disrupting your current analytics configuration.

EasyTag offers several additional features for data control and visualization:

• Host your own data: Streamline your analytics by sending data not only to Google Analytics 4 but also directly to your own database.
• Server-side templates: Discover more uses for your analytics data in the EasyTag marketplace, such as connecting with Power BI or ArcGis for impressive data visualization.
• EU hosted & on-premises capabilities: All datacenters are hosted in the EU on the secure AWS cloud, with full on-premises capabilities available for enterprises.

EasyTag addresses the issue of third-party cookie blocking by using first-party server-side analytics. This approach ensures that your analytics results are not impacted by browser restrictions on third-party cookies, providing more reliable and accurate data insights.

EasyTag offers a range of pricing options to suit different needs:

• Free tier: Available for less than 10,000 events per month.
• Most popular plan: $20 per month for up to 600,000 events, including features like the Privacy Shield, multiple endpoints (e.g., Power BI), up to 50-day backup storage, and basic customer support.
• Custom enterprise plan: For more than 6,000,000 events, contact EasyTag for a tailored solution.

EasyTag guarantees the lowest prices in the industry and offers free updates with a 99.9% uptime track record.

Yes, EasyTag is designed to be user-friendly and does not require extensive IT involvement. The setup process is straightforward, involving only the addition of a code snippet to your site and a DNS record. This makes it accessible for users without advanced technical knowledge.