Privacy-focused server-side tracking
August 27, 2024 at 9:18:40 AM
What is Datahash?
Datahash is a privacy-focused solution designed for first-party data enablement, helping businesses navigate the complexities of a cookieless world. By leveraging secure and compliant data management practices, Datahash empowers companies to optimize their marketing campaigns and achieve higher Return on Ad Spend (ROAS).
Features
- Easy Setup: Implement Conversions API (CAPI) in less than 15 minutes.
- Zero Code: No IT development required, making it accessible for all teams.
- No Data Retention: Fully compliant with GDPR and CCPA regulations.
- Maximum Security: Utilizes undecryptable first-party data to ensure data privacy.
- One True Interface: Seamlessly activate for multiple ad platforms including Meta, Google Ads, Snap, TikTok, and X.
Use Cases
Datahash is trusted by industry leaders and best-in-class brands globally for its first-party data solutions. Here are some real-world applications:
- Marketing Campaign Efficiency: By activating first-party data, businesses can move beyond vanity metrics and optimize their marketing efforts, leading to higher ROAS.
- Server-Side Tracking: Enable server-side tracking with first-party data on any ad platform in less than 15 minutes.
- Privacy and Security: Prioritize the privacy and security of audiences while executing efficient campaigns.
- Customer Insights: Gain valuable insights into customer behavior, helping teams understand their audiences better.
- Performance Improvement: Witness significant improvements in efficiency and purchase volume by integrating Conversions API.
Testimonials
- Amit Gupta, Marketing Lead: "Datahash ensured seamless execution while providing excellent support every step of the way. Their expertise has proved to be invaluable in helping us navigate the post-cookies era."
- Hemil Shah, Business Manager: "Datahash has allowed us to execute campaigns with great efficiency while prioritizing the privacy and security of our audiences."
- Jakub Matoušek, Senior Digital Marketing Manager: "We partnered with Datahash for META CAPI implementation and were impressed by their exemplary service and outstanding support."
- Sony Nagpal, Senior E-commerce Manager: "5% additional purchases measured with CAPI and pixel combined, compared to pixel alone."
- Adham Awde, Digital Marketing Manager: "Our ROAS has increased 15.8x times and we are excited to see continued growth in our results."
- Rakesh Ramesh, VP of Growth: "11.7% increase in attributed free trial subscribers with CAPI."
Datahash is a single tool to onboard first-party data for any ad platform in less than 15 minutes, making it an indispensable asset for businesses aiming to thrive in a cookieless future.
FAQs
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