Browse Tracking updates sorted by latest
Shopify is changing its checkout process, requiring merchants to migrate their Google tags to the Google & YouTube app. Shopify Plus merchants must complete this by August 28, 2025, while non-Plus merchants have until August 26, 2026. Failure to migrate may lead to loss of conversion tracking. The app simplifies measurement setup and enhances ad capabilities. Merchants using legacy configurations must act to avoid data loss.
Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.
2 days ago
Google will not roll out a new standalone prompt for third-party cookies in Chrome, maintaining its current cookie choice system. This decision reverses earlier plans to phase out third-party cookies, affecting the ad tech industry. Users can still choose options in Chrome’s Privacy Settings. Some initiatives from the Privacy Sandbox will continue, including IP Protection for Incognito users. This update follows industry feedback, and Google will gather input on future plans.
24 days ago
Safari 18.4 introduces CHIPS (Cookies Having Independent Partitioned State) to enhance web privacy and functionality. CHIPS allows developers to use third-party cookies with a Partitioned; flag, limiting access to specific site relationships. Safari blocks third-party cookies by default but allows partitioned cookies unless flagged by Intelligent Tracking Prevention. This update balances privacy with development needs, aligning Safari with Chrome and Edge.
Trending ️🔥Meta advertisers using Conversions API (CAPI) are facing a deduplication bug that counts events like 'Purchase' and 'AddToCart' twice. This started around March 16, 2025, due to missing event_id values, leading to inflated metrics and attribution issues. Advertisers can check for this in Meta Events Manager and are advised to either wait for a fix or temporarily disable server-side tracking to avoid duplicate counts.
Trending ️🔥2 months ago
LinkedIn launched its Conversions API to assist B2B marketers in demonstrating campaign effectiveness and ROI, addressing challenges in measuring long-term impact amid longer buying cycles. Many marketers must justify spending to executives monthly, with a shift towards valuing MQLs and SQLs over traditional metrics. The API connects first-party data for better targeting, resulting in improved conversions and reduced costs.
Trending ️🔥Meta introduced the Signals Gateway, enabling businesses to build data pipelines and send first-party data without dedicated developer resources. It streamlines event management, cutting integration time from weeks to hours and reducing costs. The Gateway supports multiple domains and requires a public cloud provider account for setup. It includes a user interface for configuring pipelines, monitoring event activity, and receiving notifications.
2 months ago
Safari's Technology Preview introduces support for the Partitioned flag in cookies, enhancing privacy. This feature is opt-in, meaning cookies are not automatically partitioned. Third-party cookies are blocked by default, but those with the Partitioned flag are exempt. Different browsers handle cookie partitioning differently. The partitioned storage uses a double-keying system based on the site that set the cookie and the site the user visits, limiting access to specific domain combinations.
Meta has launched a testing tool for its Conversions API, enabling advertisers to verify CRM event tracking. The setup requires connecting the CRM to Meta, selecting a page, and creating a test event labeled 'lead'. Users can generate a test lead and obtain a Lead ID for their CRM. An automated verification mechanism displays the event once setup is complete, enhancing the reliability of conversion tracking for CRM-based lead generation campaigns.
Trending ️🔥4 months ago
Google has enhanced its platform with integrated Consent Management Platform (CMP) setup capabilities in the Google Tag UI, streamlining consent management across Google services without manual code changes. The integration supports four CMP partners: consentmanager, Cookiebot, iubenda, and Usercentrics. It functions within Google Ads, Google Analytics, Campaign Manager 360, and Google Tag Manager, providing guidance for a simplified setup process.
