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Google Tag UI Enhances Platform with Integrated Consent Management Features Trending ️‍πŸ”₯

Google Tag UI Enhances Platform with Integrated Consent Management Features

8 days ago

Google has enhanced its platform with integrated Consent Management Platform (CMP) setup capabilities in the Google Tag UI, streamlining consent management across Google services without manual code changes. The integration supports four CMP partners: consentmanager, Cookiebot, iubenda, and Usercentrics. It functions within Google Ads, Google Analytics, Campaign Manager 360, and Google Tag Manager, providing guidance for a simplified setup process.

Ginny Marvin
Ginny Marvin

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Justice Department Pushes Google to Spin Off Chrome Browser Trending ️‍πŸ”₯

Justice Department Pushes Google to Spin Off Chrome Browser

24 days ago

The Department of Justice is reportedly pushing Google to spin off its Chrome browser business and recommending antitrust requirements related to AI and Android. This follows a historic multiyear case where the Justice Department proved Google's web search monopoly in the U.S. A federal judge ruled Google broke antitrust laws in online search and search text ads markets. The Justice Department argues Chrome is a key access point for Google Search, controlling 61% of the U.S. browser market.

Google Tag Manager Launches Server-Side Tagging Support for Mobile Apps Trending ️‍πŸ”₯

Google Tag Manager Launches Server-Side Tagging Support for Mobile Apps

Google has expanded Tag Manager with server-side tagging support for Android and iOS apps, enhancing data management for mobile app analytics and marketing. Key features include cross-platform support, integration with GA4 data flows, data staging, redaction, augmentation, and flexible distribution. Implementation requires Firebase SDK, a GTM account, and a configured server. Benefits include expanded ecosystem, multi-platform distribution, and more control.

Brais Calvo
Brais Calvo

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Top-Notch Google Ads Audit Tool

Top-Notch Google Ads Audit Tool

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Effortlessly audit your Google Ads account with Marketing Auditor. Perform 200+ automated checks to uncover optimization opportunities and save over 10 hours per audit. Generate white-label reports in minutes with 50+ pages of actionable insights. Customize your reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides. This tool is the ultimate solution for efficient and impactful Google Ads audits.

Google Privacy Sandbox Adds Deal Support, Clickiness Signals, Longer Interest Group Lifespans

Google Privacy Sandbox Adds Deal Support, Clickiness Signals, Longer Interest Group Lifespans

Google's Privacy Sandbox is evolving based on feedback from stakeholders. Key updates include enhanced deal support, new "clickiness" signals for bidding, and extending the interest group lifespan from 30 to 90 days. These changes aim to improve ad performance while maintaining user privacy. Active participation from the industry is crucial for further development, balancing enhancements with user privacy.

Google Tag Rolls Out 'Consent Mode Override' Feature

Google Tag Rolls Out 'Consent Mode Override' Feature

3 months ago

Google has introduced a 'Set consent mode override' setting in Google tag, allowing users to override default consent configurations. This feature lets users set default consent status to 'denied' for specific regions, useful for integrating with consent mode platforms or handling code sequencing issues. Google advises caution, recommending default settings to respect user decisions and comply with data privacy regulations.

Brais Calvo
Brais Calvo

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Apple Announces EU-Specific Changes to Browser Choice and Default Apps

Apple Announces EU-Specific Changes to Browser Choice and Default Apps

3 months ago

Apple will modify iOS and iPadOS for EU users by year-end to comply with the Digital Markets Act. Changes include an enhanced browser choice screen with more information and performance data for developers, a new Default Apps section in Settings for setting defaults in various functions, and expanded app deletion options allowing removal of previously un-removable apps. These updates aim to provide more choice and flexibility to EU users.

Apple Developer
Apple Developer

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Google Won't Remove Third-Party Cookies from Chrome Trending ️‍πŸ”₯

Google Won't Remove Third-Party Cookies from Chrome

Google will keep third-party cookies in Chrome, reversing its 2019 promise to phase them out by end of 2024. Chrome will introduce a feature for users to manage cookie preferences. Google's Privacy Sandbox initiative continues, aiming to serve ads without cookies. The decision was influenced by regulatory pressure, industry feedback, and the need for more development time. This impacts advertisers by maintaining access to third-party data and reducing pressure to adopt new technologies.

Google
Google

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Apple Releases Safari Private Browsing 2.0, Opposes Google's Topics API

Apple Releases Safari Private Browsing 2.0, Opposes Google's Topics API

Apple's WebKit team introduced Private Browsing 2.0 for Safari 17, enhancing protection against cross-site tracking and fingerprinting. Features include link tracking protection, blocking known trackers, advanced fingerprinting protection, and extensions management. Additional protections apply to all browsing modes, like capped cookie lifetimes and partitioned storage. Apple rejects Google's Topics API due to privacy concerns, emphasizing the importance of not adding fingerprintable APIs.

Apple
Apple

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Google Introduces 'First Party Mode' for Hosting Tags on Your Domain Trending ️‍πŸ”₯

Google Introduces 'First Party Mode' for Hosting Tags on Your Domain

Google has introduced a beta version of 'First Party Mode' for its Google tag system, allowing website owners to use their own first-party infrastructure for enhanced data privacy and security. This mode lets websites load Google tags from their own domain, forwarding measurement requests to Google. Benefits include enhanced data security, full IP obfuscation, and stricter content security policies. However, it may bypass ad blockers, raising ethical concerns.

Simo Ahava
Simo Ahava

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