Browse Tracking updates sorted by latest
6 days ago
The gtag.js get() API now supports retrieving the Google Analytics session number from the session cookie, in addition to the session ID. The get command fetches values set with gtag.js, using gtag('get', '<target>', '<field_name>', callback). Supported field names include client_id, session_id, session_number for GA4, and gclid for Google Ads and Floodlight.
19 days ago
Server-side GTM no longer loads gtag.js with GA4 Client; all Google JS libraries load via Web Container Client. To load gtag.js, create or modify a Web Container Client and allowlist Measurement IDs. The "Automatically serve all dependent Google scripts" option auto-handles tags without separate ID listing. Using the Web Container Client for gtag.js loading is optional.
1 months ago
Web Analytics Community offers step-by-step courses on GA4, GTM, attribution, and more, plus templates, audit checklists, dashboards, bi-weekly live Q&A, and a supportive forum. It's designed for marketers, freelancers, founders, and analysts to improve tracking, reporting, and data skills without technical overwhelm. Founding members get early access, perks, and influence on future content.
Create professional Google Ads performance reports in Google Slides with AI insights and visualizations. Transform Google Ads data into polished presentations featuring AI-generated insights and custom visuals to impress stakeholders and streamline reporting. Use cases include reducing manual reporting time, presenting insights without design skills, maintaining reporting schedules, identifying trends, and sharing campaign insights for strategic decisions.
3 months ago
Google introduced AI-driven tools to improve advertisers' measurement and first-party data strategies. Incrementality testing now has lower spend thresholds and better methods to identify value. Cross-channel measurement in Google Analytics will provide deeper customer journey insights. Data Manager consolidates data with privacy protections and a new API to boost ROI. These tools help marketers prove ad ROI, manage data, and understand consumer journeys.
3 months ago
Cloudflare and Google have introduced first-party domain mapping for Google Tag, part of all Cloudflare plans. This feature allows users to mask Google Tag URLs with a first-party domain, redirecting them to Google in the backend. While it improves performance, more complex setups are needed for additional destinations. Any domain proxied through Cloudflare can serve Google tags, enhancing measurement signals and campaign performance, with early testers seeing an uplift.
3 months ago
Google is rolling out the Google tag gateway for advertisers to enhance first-party data strategies and App campaign performance. This feature allows running Google tags through personal infrastructure, improving measurement accuracy and insights into customer journeys. It enhances conversion data accuracy and provides added privacy through confidential computing. Implementation is easy, requiring no changes to existing tag code.
Shopify is changing its checkout process, requiring merchants to migrate their Google tags to the Google & YouTube app. Shopify Plus merchants must complete this by August 28, 2025, while non-Plus merchants have until August 26, 2026. Failure to migrate may lead to loss of conversion tracking. The app simplifies measurement setup and enhances ad capabilities. Merchants using legacy configurations must act to avoid data loss.
4 months ago
Google will not roll out a new standalone prompt for third-party cookies in Chrome, maintaining its current cookie choice system. This decision reverses earlier plans to phase out third-party cookies, affecting the ad tech industry. Users can still choose options in Chrome’s Privacy Settings. Some initiatives from the Privacy Sandbox will continue, including IP Protection for Incognito users. This update follows industry feedback, and Google will gather input on future plans.
5 months ago
Safari 18.4 introduces CHIPS (Cookies Having Independent Partitioned State) to enhance web privacy and functionality. CHIPS allows developers to use third-party cookies with a Partitioned; flag, limiting access to specific site relationships. Safari blocks third-party cookies by default but allows partitioned cookies unless flagged by Intelligent Tracking Prevention. This update balances privacy with development needs, aligning Safari with Chrome and Edge.
