Browse Shopify updates sorted by latest
OpenAI updated their Search documentation on May 15, 2025, adding Shopify alongside Bing as a third-party search provider for ChatGPT. This confirms Shopify as a shopping partner, which had not been officially announced before. OpenAI's shopping search now returns results from multiple platforms, including Shopify, enhancing the shopping experience with diverse merchant listings.
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4 months ago
Google Ads has launched Checkout on Merchant for Demand Gen campaigns in the US, allowing users to transition from product discovery to checkout. This feature is available on YouTube In-stream inventory and Performance Max campaigns. Merchants can enable it by providing a checkout URL template in Google Merchant Center. Advertisers using checkout URLs see an average 11% increase in conversion value. This feature is accessible to all users with product feeds.
Shopify is changing its checkout process, requiring merchants to migrate their Google tags to the Google & YouTube app. Shopify Plus merchants must complete this by August 28, 2025, while non-Plus merchants have until August 26, 2026. Failure to migrate may lead to loss of conversion tracking. The app simplifies measurement setup and enhances ad capabilities. Merchants using legacy configurations must act to avoid data loss.
Trending ️🔥YouTube announced new Shopping features allowing creators to curate shoppable collections, better plan videos, and monetize older content. The expanded Shopify partnership enables U.S. Shopify Plus and Advanced merchants to join the YouTube Shopping affiliate program, where creators can tag products in videos. A new Chrome extension helps creators save and tag products easily, tracking earnings directly from retailer sites.
Shopify launches AI assistant Sidekick in early access, aiding merchants with tasks like discount codes and report generation. Initially available to English-speaking North American stores, it aims to expand globally. Other updates include enhanced AI tools for image editing, product creation, and customer interaction. New features for POS, unified analytics, and the reimagined Markets tool simplify international selling and in-person transactions.
