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Google Ads expands Checkout on Merchant for Demand Gen campaigns in the US

Google Ads expands Checkout on Merchant for Demand Gen campaigns in the US

14 days ago

Google Ads Shopify

Google Ads has launched Checkout on Merchant for Demand Gen campaigns in the US, allowing users to transition from product discovery to checkout. This feature is available on YouTube In-stream inventory and Performance Max campaigns. Merchants can enable it by providing a checkout URL template in Google Merchant Center. Advertisers using checkout URLs see an average 11% increase in conversion value. This feature is accessible to all users with product feeds.

Google
Google

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Shopify mandates Google tag migration to new app

Shopify mandates Google tag migration to new app

15 days ago

Tracking Shopify

Shopify is changing its checkout process, requiring merchants to migrate their Google tags to the Google & YouTube app. Shopify Plus merchants must complete this by August 28, 2025, while non-Plus merchants have until August 26, 2026. Failure to migrate may lead to loss of conversion tracking. The app simplifies measurement setup and enhances ad capabilities. Merchants using legacy configurations must act to avoid data loss.

Google
Google

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Top-Notch Google Ads Audit Tool

Top-Notch Google Ads Audit Tool

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Effortlessly audit your Google Ads account with Marketing Auditor. Perform 200+ automated checks to uncover optimization opportunities and save over 10 hours per audit. Generate white-label reports in minutes with 50+ pages of actionable insights. Customize your reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides. This tool is the ultimate solution for efficient and impactful Google Ads audits.

YouTube Expands Shopify Partnership with New Shopping Features and Chrome Extension Trending ️‍🔥

YouTube Expands Shopify Partnership with New Shopping Features and Chrome Extension

8 months ago

YouTube Shopify

YouTube announced new Shopping features allowing creators to curate shoppable collections, better plan videos, and monetize older content. The expanded Shopify partnership enables U.S. Shopify Plus and Advanced merchants to join the YouTube Shopping affiliate program, where creators can tag products in videos. A new Chrome extension helps creators save and tag products easily, tracking earnings directly from retailer sites.

Google
Google

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Shopify Launches AI Ecommerce Assistant 'Sidekick'

Shopify Launches AI Ecommerce Assistant 'Sidekick'

10 months ago

AI Ecommerce +1 more

Shopify launches AI assistant Sidekick in early access, aiding merchants with tasks like discount codes and report generation. Initially available to English-speaking North American stores, it aims to expand globally. Other updates include enhanced AI tools for image editing, product creation, and customer interaction. New features for POS, unified analytics, and the reimagined Markets tool simplify international selling and in-person transactions.

Shopify
Shopify

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