YouTube has announced an expansion of its partnership with Shopify, introducing new Shopping features that enhance the capabilities for creators and merchants. Key updates include:
Expanded Shopify Partnership
- Eligibility: All eligible Shopify Plus and Advanced merchants in the U.S. can now join the YouTube Shopping affiliate program.
- Benefits for Merchants: Merchants can showcase products at scale with creators tagging products in their videos. Analytics can be tracked via Google Merchant Center, and merchants only pay commission on purchases.
YouTube Shopping Chrome Extension
- For Creators: A new Chrome extension allows creators to save products while browsing a brand or retailer’s site, making it easier to tag products in their videos later. The extension also shows potential earnings from tagging products without leaving the site.
For Creators in the Affiliate Program, more brands are available for tagging, increasing opportunities to earn commissions. Instructions for merchants to join via the Google & YouTube app on Shopify, and eligibility details for creators are provided. These updates aim to streamline the process of creating shoppable content and enhance monetization opportunities for both creators and merchants.
