Paid Search News & Updates for January 2025

Google files remedies proposal in response to DOJ antitrust lawsuit over search practices

29 days ago

Paid Search Compliance Monitoring +1 more

Google has submitted a proposal to address the DOJ's antitrust lawsuit alleging monopolistic practices in search. While planning to appeal the court's decision, Google must first outline remedies. The company argues that its success is due to innovation and competition, not coercion. The proposal focuses on search distribution contracts, allowing browser companies flexibility and device makers to preload multiple search engines.

Google Reveals 2024 Most Popular Search Trends

1 months ago

Paid Search SEO

Google shared its annual list of the most searched terms for 2024, highlighting global and regional trends. The list covers popular events, notable figures, and entertainment, with emphasis on sports and climate change. It includes trends in music, such as the most hummed songs, and discusses visual search tools like Lens and Circle to Search. The overview offers insights into search behavior and features regional data for U.S. metropolitan areas.

Perplexity Introduces Ads with Sponsored Questions and Paid Media in the U.S.

2 months ago

Paid Search Perplexity

AI-powered search engine Perplexity will start experimenting with ads on its platform. Ads will appear in the U.S. as sponsored follow-up questions and paid media positioned to the side of answers, labeled as sponsored. Initial partners include Indeed, Whole Foods, Universal McCann, and PMG. Perplexity emphasizes that ads will not influence the content of answers. This initiative aims to generate revenue for sustainability.

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Google Reports 35% Surge in Cloud Business, YouTube Ads Up 12% in Q3

2 months ago

Google Cloud Paid Search +1 more

Alphabet's Q3 saw a 35% surge in cloud business and increased YouTube ad sales due to AI investments and U.S. election spending. Revenue rose 15% to $88.3B with a 32% operating margin. Google Cloud revenue grew 35% to $11.4B, and YouTube ads increased 12% to $8.9B. Capex rose 62% to $13B. Despite competition and scrutiny, Alphabet's cloud business showed strong growth, offsetting Search declines. EPS was $2.12, beating expectations.

Automate Your Marketing Audits - Say Goodbye to Manual Checklists

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Meta is Developing AI Search Engine to Lessen Reliance on Google

2 months ago

Paid Search SEO +1 more

Meta Platforms is developing its own AI-driven search engine to reduce dependence on Google and Microsoft's Bing for providing information to its Meta AI chatbot. This move aims to ensure Meta has a backup if these partnerships end and to enhance its AI language models with more data. Meta's existing web crawlers are already gathering data, which could support this new search engine, though building such a system is a significant challenge.

Google Replaces Search and Ads Exec

3 months ago

Paid Search SEO

Google is making a leadership change. CEO Sundar Pichai announced that Prabhakar Raghavan, senior VP in charge of search, ads, and other segments, will become Chief Technologist. Nick Fox will replace Raghavan, leading Search, ads, geo, and commerce. The Gemini app division will join Google DeepMind, and the Assistant team will become part of the platforms and devices team. This shift comes as Google aims to strengthen its AI position.

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Semrush acquires Search Engine Land

3 months ago

Paid Search Semrush

Semrush, a leading SaaS platform, has acquired Third Door Media, including its brands Search Engine Land, SMX, MarTech, and Digital Marketing Depot. The acquisition aims to enhance resources, content, and industry insights for marketers. Search Engine Land will continue its mission to provide news and insights on search marketing. The integration promises greater access to tools and education for marketers, enriching their strategies and business outcomes.

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US Government Considers Breakup of Google Over Antitrust Violations

3 months ago

Paid Search Compliance Monitoring +1 more

The US government is considering breaking up Google, separating its search business from Android, Chrome, and the Google Play app store. This follows a federal judge's ruling that Google violated antitrust laws. The DOJ argues Google's practices stifle competition, while Google claims the breakup could harm consumers and innovation. Potential penalties include banning exclusivity deals and requiring choice screens for search engines on devices.

What AI in Search Means for Advertisers' Future

3 months ago

AI Paid Search

Google's new AI innovations in Search, including enhanced question capabilities, Lens integration, and AI Overviews, allow users to search using text, voice, or images, providing more detailed responses. For advertisers, this means better-targeted ads and more engagement opportunities. AI Overviews offer comprehensive answers and higher-quality engagement, especially among younger users, enhancing the purchase journey and delivering higher ROI for advertisers.

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