Paid Search News & Updates for October 2025

YouTube connects organic success to paid media effectiveness for brands

5 hours ago

YouTube has introduced the brand pulse report, linking organic success to paid media effectiveness. This report offers a unified view of a brand's presence on YouTube, utilizing AI to assess both paid and organic content. It features metrics like Total Unique Viewers and % Share of Watch Time, illustrating how paid ads can enhance organic views. Brands can leverage these insights for better content strategies. The report is currently available for select advertisers.

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Google avoids breakup but must end exclusive search deals in antitrust ruling

1 months ago

Google Ads Paid Search +1 more

A federal judge ruled Google won't be forced to break up its search business but must stop exclusive deals limiting competition, share search data with rivals, and offer search services at standard rates. This follows a 2024 decision that Google illegally maintained a monopoly. The final judgment awaits revision by September 10 and will last six years. Appeals and related cases may continue until 2027 or 2028.

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Alphabet Q2 Revenue Rises 14 Percent Led by Google Cloud and YouTube Ads Growth

2 months ago

Google Cloud Paid Search +1 more

Alphabet's Q2 FY25 revenue rose 14% to $96.4B, beating estimates, with EPS at $2.31. Google Cloud revenue grew 32% to $13.6B, and YouTube ads increased 13% to $9.8B. Operating margin remained flat at 32%. The company plans to raise 2025 capital investments to $85B, driven by AI and Cloud demand. Net income rose nearly 20% to $28.2B. AI products have growing users, and expenses rose 20%, including a $1.4B legal charge.

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Google enhances Responsive Search Ads with new dynamic asset flexibility features

7 months ago

Google Ads Paid Search +1 more

Google is enhancing Search ads with increased asset flexibility, allowing better combinations of headlines and descriptions. Responsive Search Ads (RSAs) can now show up to two headlines in sitelink spaces to maximize relevance. Advertisers can utilize more of their crafted headlines, driving higher engagement. The system will maintain relevance to keywords while optimizing asset placement, helping advertisers connect with customers effectively.

Google Enhances Search Ads Quality with New Landing Page Navigation Update

8 months ago

Google Ads Paid Search +1 more

Search ads enhance user experience by improving landing page navigation. Google aims to show relevant ads by analyzing various signals. A new prediction model assesses landing page quality and navigation ease, reducing negative experiences for users. This update highlights the importance of relevant content and easy navigation, benefiting both users and advertisers. Advertisers are encouraged to enhance their site navigation.

Google Reports Solid Q4 Growth, Reveals Massive AI Infrastructure Plans

8 months ago

Paid Search SEO

Alphabet reported mixed Q4 results, with revenue of $96.5 billion slightly missing expectations, leading to a 6% drop in shares. Earnings per share were $2.15, exceeding forecasts. Key figures included Google Services revenue at $84 billion, Cloud revenue at $12 billion, and YouTube ads at $10.5 billion. The company plans to invest $75 billion in AI by 2025 amid rising competition, while facing legal challenges and potential market position erosion.

Google files remedies proposal in response to DOJ antitrust lawsuit over search practices

9 months ago

Paid Search Compliance Monitoring +1 more

Google has submitted a proposal to address the DOJ's antitrust lawsuit alleging monopolistic practices in search. While planning to appeal the court's decision, Google must first outline remedies. The company argues that its success is due to innovation and competition, not coercion. The proposal focuses on search distribution contracts, allowing browser companies flexibility and device makers to preload multiple search engines.

Google Reveals 2024 Most Popular Search Trends

10 months ago

Paid Search SEO

Google shared its annual list of the most searched terms for 2024, highlighting global and regional trends. The list covers popular events, notable figures, and entertainment, with emphasis on sports and climate change. It includes trends in music, such as the most hummed songs, and discusses visual search tools like Lens and Circle to Search. The overview offers insights into search behavior and features regional data for U.S. metropolitan areas.

Perplexity Introduces Ads with Sponsored Questions and Paid Media in the U.S.

11 months ago

Paid Search Perplexity

AI-powered search engine Perplexity will start experimenting with ads on its platform. Ads will appear in the U.S. as sponsored follow-up questions and paid media positioned to the side of answers, labeled as sponsored. Initial partners include Indeed, Whole Foods, Universal McCann, and PMG. Perplexity emphasizes that ads will not influence the content of answers. This initiative aims to generate revenue for sustainability.

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