SEO News & Updates for April 2025

Google to Redirect Country Code Domains to Google.com

4 days ago

Google will redirect its country code top-level domains (ccTLD) to Google.com, meaning users of domains like google.fr or google.ng will be redirected. This change is due to improvements in providing local search experiences since 2017, making ccTLDs unnecessary. The rollout will happen gradually, and users may need to re-enter search preferences. While the browser address bar will change, search functionality and compliance with national laws will not be affected.

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Google Expands Availability for Structured Data Carousels in EEA Countries

6 days ago

SEO

Google updated the structured data carousels (beta) documentation to include current interest forms and supported query types, reflecting the feature's current state. The feature is in beta and may change. Businesses in the EEA can fill out interest forms for ground transportation, hotels, vacation rentals, local businesses, flights, and shopping queries. This feature is available only in EEA countries on desktop and mobile devices.

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Google Search Console API Adds Support for Hourly Data

10 days ago

SEO Google Search Console

Google Search Console API adds hourly data support to the Search Analytics API, allowing access to up to 10 days of hourly breakdowns. This enhancement responds to user requests for better data analysis. Developers can now analyze recent performance trends and compare data across weeks. New features include the HOUR dimension for grouping responses and the HOURLY_ALL dataState for partial data. Feedback from users is welcomed.

Google Discover will expand to desktop

10 days ago

SEO

Google Discover will be available for desktop, expanding its reach beyond mobile. The feature was showcased at #sclmadrid and aims to enhance real-time content strategies for publishers. Currently available on mobile since 2018, Discover will soon be integrated into the desktop version of Google.com. This change could significantly increase traffic for news publishers, potentially doubling their exposure through Discover on the desktop home page.

Google Search Console Renames Shopping Tab Report to Merchant Opportunities

11 days ago

SEO Google Search Console

Google has renamed the Search Console Shopping tab listings report to the Merchant opportunities report. This report provides recommendations for improving online shop visibility on Google, now including payment methods and store ratings. Users can view suggestions by linking their Merchant Center account. Adding store information can enhance product displays and assist customers during their shopping experience.

Google News Completes Transition to Automatically Generated Publication Pages

19 days ago

SEO

Google News has transitioned to automatically generated publication pages as of March 2025, enhancing publisher workflows and user experience. The previous reliance on RSS feeds is eliminated, and some publications may lack auto-generated pages. Customization features in the Publisher Center have been removed, while content eligibility remains unchanged. Global distribution defaults to worldwide, and a new interface helps publishers manage content.

Google Launches New Travel Features for Search Maps Lens and Gemini

20 days ago

Gemini SEO

Google has introduced new travel features in Search, Maps, Lens, and Gemini to assist with vacation planning. Users can access AI Overviews in Search for personalized itineraries, track hotel prices on google.com/hotels, and save places from screenshots in Google Maps. Gemini provides travel inspiration and helps create a customized trip planner. Google Lens offers insights about surroundings and translates text, enhancing the overall travel experience.

Google Discontinues AI While Browsing Feature

23 days ago

SEO

Google has discontinued its AI while browsing feature, previously known as SGE while browsing, without providing specific reasons. The feature aimed to help users engage with long-form content by offering an AI-generated list of key points and links to relevant sections of articles. It also included an Explore on page function to show questions answered in the article. This removal marks a shift in Google's strategy regarding AI integration in its search ecosystem.

Google Completes March 2025 Core Update Rollout in 14 Days

23 days ago

SEO

Google has completed the rollout of its March 2025 core update, which began on March 13 and ended on March 27, 2025. This update is the first of the year and aims to enhance the ranking system for more relevant search results. It follows the December 2024 update. Website owners and SEO professionals should monitor their analytics to understand the impact on search visibility and rankings.

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