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Google launched Doppl, an experimental AI app on iOS and Android in the U.S. that lets users visualize outfits on a digital animated version of themselves. It builds on Google Shopping's virtual try-on by allowing photo uploads of outfits to try on. Doppl creates AI-generated videos to show how clothes might feel. Users can save and share looks. The app is experimental and may have inaccuracies.
3 days ago
Google is testing a feature that lets users customize the Top Stories section by selecting preferred news sources, available in the U.S. and India. Users can see more updates from chosen sites alongside other results. Other personalization options include updated content on repeated searches, promoted frequently visited sites, following sports teams in Discover, saving favorite shopping styles, and a curated shopping feed based on interests.
6 days ago
Google is testing a feature that lets users copy emojis directly from search results, removing the need for external emoji sites. The feature allows copying various emoji codes to the clipboard but is still in testing and doesn't work for all emojis. This development may reduce the use of dedicated emoji websites.
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10 days ago
Google has launched Search Live with voice input in the Google app for Android and iOS, available in the U.S. for users in the AI Mode experiment. It allows back-and-forth voice conversations with Search, providing AI-generated audio responses and web links. The feature works in the background, supports typed follow-ups, and saves history. It uses a custom Gemini model for reliable answers and plans to add camera integration soon.
11 days ago
Google updated its URL guidelines to improve crawling, stressing IETF STD 66 compliance and proper encoding. It advises against URL fragments for content changes and favors descriptive, human-readable URLs with audience language and UTF-8 encoding. Hyphens separate words, and URLs are case sensitive. Multi-regional sites should use country domains or subdirectories. Issues like filtering, session IDs, and dynamic calendars need robots.txt and crawl fixes.
Trending ️🔥13 days ago
Google updated its Search Console to include AI Mode data in Performance reports, affecting traffic metrics. AI Mode offers interactive AI responses with links to web resources and groups questions into subtopics searched simultaneously. Clicks on external links count as clicks, impressions follow standard rules, and position is measured like Google Search results. Follow-up questions count as new queries with separate data.
13 days ago
Google has launched an experiment called Audio Overviews in Labs, using Gemini models to create quick, conversational audio summaries for certain search queries. This feature offers a hands-free way to understand unfamiliar topics and includes links to relevant web pages for deeper exploration. Users can opt in, listen to audio summaries, and provide feedback with thumbs up or down.
17 days ago
Google will phase out seven structured data features, including Book Actions, Course Info, and Claim Review, to simplify search results. This change, rolling out soon, will not affect rankings but will alter the appearance of search results. The decision is based on low usage of these features, which Google believes do not provide significant value. Websites using these types will see simpler presentations, but can still use the markups for other purposes.
17 days ago
At Google I/O 2025, advancements in AI marketing tools were showcased, including AI Mode for deeper search queries and upgraded AI Overviews with Gemini 2.5. A new visual shopping experience helps users find and virtually try on products. The Gemini app evolves into a personalized assistant, integrating with Google services. New generative media models like Veo 3 and Imagen 4 empower creativity, enhancing user experience and redefining marketing.
