Browse SEO updates sorted by latest
20 hours ago
Google updated its guidance on JavaScript-based paywalls to address challenges in identifying paywalled content. Some paywalls deliver full content in the server response but hide it with JavaScript until subscription is confirmed, which is unreliable. Sites should ensure full content is only provided after confirming subscription status to improve clarity for Google and access control.
Trending ️🔥5 days ago
Google's August 2025 spam update began at 9:00 AM Pacific Time and will roll out globally over several weeks, affecting all languages. It aims to improve search quality without specifying targeted tactics. Google recommends following quality and spam policies, expecting ranking and traffic fluctuations, and advises monitoring Search Console trends, query patterns, and competitor movements. Spam updates occur multiple times yearly alongside core updates.
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Trending ️🔥Google is enhancing AI Mode in Search with new agentic features that help users complete tasks like booking restaurant reservations by searching multiple platforms and providing real-time availability. Personalized recommendations based on user preferences are now available for dining in the U.S. Users can share AI Mode responses via links for collaboration. AI Mode is expanding to over 180 countries in English, aiming to support complex queries globally.
19 days ago
Google has launched a Preferred Sources feature in Search for the U.S. and India, allowing users to customize their Top Stories by selecting favorite news sites. Users can pick multiple sources to see more articles from them prominently displayed in search results. The feature also includes a "From your sources" section and allows managing selections anytime. Publishers can promote their sites through Google's help center.
Reddit is blocking the Internet Archive's Wayback Machine from indexing most of its content after AI companies scraped data from it. The Wayback Machine will now only archive Reddit's homepage, limiting access to posts, comments, and profiles to protect user privacy and enforce platform policies. Reddit has restricted scraper tools, requires payment for data access, has deals with Google and OpenAI, and sued Anthropic for unauthorized scraping.
Brave's AI Grounding with its Search API connects AI outputs to verified web data, reducing errors and improving responses. It achieves top results on the SimpleQA benchmark without tuning. Powering Brave Search's AI features with over 15M daily queries, it supports major AI LLMs with real-time data. Available via new or updated API plans, single-search offers fast, cost-efficient answers, while multi-search supports deeper research with higher cost and latency.
Reddit is focusing on becoming a go-to search engine, leveraging its vast user data and AI tools like Reddit Answers, which grew from 1 million to 6 million weekly users recently. CEO Steve Huffman highlights efforts to integrate AI search deeper and expand globally. This move may protect Reddit from losing traffic as Google shifts to AI-driven answers instead of link lists. Reddit aims to enhance its own search to maintain user engagement.
1 months ago
Google introduces new AI Mode features in Search for back-to-school, including Canvas for planning, Search Live with video, and PDF uploads. Users can ask complex questions about images and PDFs on desktop, organize study plans with Canvas, and get real-time help via Search Live integrated with Google Lens. Upcoming updates will support more file types and enhance browsing with AI insights in Chrome.
1 months ago
Google has launched AI Mode in the UK, a new AI-powered search experience that handles complex, nuanced questions using the Gemini 2.5 model. It supports multimodal input like text, voice, and images, breaking down queries into subtopics for deeper web exploration. AI Mode helps users discover diverse content with relevant links and aims to improve factual accuracy while encouraging continuous enhancement.
