Swipe Insight Swipe Insight Logo

SEO News

Browse SEO updates sorted by latest

Microsoft Clarity launches AI Citations for end-to-end AI content visibility

Microsoft Clarity launches AI Citations for end-to-end AI content visibility

4 days ago

AI Microsoft Clarity +1 more

Microsoft Clarity introduces AI Citations (beta), offering end-to-end visibility of how content is cited in AI-generated answers and drives AI-referred traffic. It unifies signals from Bing Webmaster Tools and Clarity, showing citation activity, query volume, and page citations. This helps brands understand their influence in AI answers, optimize content, and monitor AI visibility trends. Access is by invitation.

Microsoft Clarity
Microsoft Clarity

Official Source

Official Source

Microsoft Clarity is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google Chrome Launches Early Preview of WebMCP for Faster AI Actions

Google Chrome Launches Early Preview of WebMCP for Faster AI Actions

10 days ago

AI SEO

Google Chrome introduces WebMCP, a new standard to enable faster, more reliable AI interactions on websites by exposing structured tools. It offers two APIs: Declarative for standard HTML actions and Imperative for complex JavaScript tasks. WebMCP enhances agent workflows in areas like customer support, ecommerce, and travel by allowing precise, automated actions. An early preview program is available for prototyping.

Chrome for Developers
Chrome for Developers

Official Source

Official Source

Chrome for Developers is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google Rolls Out Gemini 3 Model for AI Overviews in Search Globally

Google Rolls Out Gemini 3 Model for AI Overviews in Search Globally

25 days ago

SEO AI Overviews

Google now uses the Gemini 3 model globally for AI Overviews in Search, improving responses for complex questions on the results page. Users can easily continue conversations with AI Mode for follow-ups, creating a smooth experience that offers quick answers and deeper exploration. This update aims to make searching more natural and helpful, especially on mobile devices worldwide.

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Meta Ads Audit Checklist

Meta Ads Audit Checklist

Featured

Run a Meta Ads audit with 100+ data points using a structured, automated checklist. Review campaigns, ad sets, ads, creatives, targeting, budgets, and delivery settings to spot hidden issues and missed optimizations. Built for agencies and teams managing multiple accounts who want consistent audits, faster reviews, and clear, actionable insights—without manual digging.

Markifact
Markifact

Verified Sponsor

Verified Sponsor

Markifact is a Verified Sponsor. Want to get featured here? Contact us.

Verified Sponsor
Open Source
Google Trends update adds Gemini to auto identify and compare relevant search trends

Google Trends update adds Gemini to auto identify and compare relevant search trends

1 months ago

SEO

Google Trends updated its Explore page with Gemini technology to automatically identify and compare relevant search trends. The new side panel suggests related terms and prompts, helping users like journalists and researchers explore topics more deeply. The interface supports more terms, clearer visuals, and shows more rising queries. This update is initially available on desktop.

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google completes December 2025 core update after 18-day rollout

Google completes December 2025 core update after 18-day rollout

1 months ago

SEO

Google's December 2025 core update was completed after an 18-day rollout from December 11 to December 29, 2025. It was the third core update of the year, with more frequent updates expected. The update aims to improve content relevance and quality across all websites, promoting high-quality pages rather than penalizing lower-quality ones.

Google Search Central
Google Search Central

Official Source

Official Source

Google Search Central is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google sues SerpApi for bypassing security to scrape and resell search content Trending ️‍🔥

Google sues SerpApi for bypassing security to scrape and resell search content

2 months ago

AI Paid Search +1 more

Google sued SerpApi for bypassing security measures to scrape Google Search results and licensed content, violating website owners' rights. SerpApi uses deceptive methods like cloaking and fake crawler names to steal and resell content, ignoring site directives. Google follows standard crawling rules but takes legal action against scrapers like SerpApi to protect content and fight web abuse.

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google Search Console adds weekly and monthly views for enhanced insights

Google Search Console adds weekly and monthly views for enhanced insights

2 months ago

SEO Google Search Console

Google Search Console has introduced weekly and monthly views in the Performance report to help analyze search traffic trends more effectively. This feature allows users to adjust the time aggregation of performance charts, making it easier to identify long-term trends without daily fluctuations. Users can select their preferred view in the chart area, and the export file structure will also change to align with the new options.

Google Search Central
Google Search Central

Official Source

Official Source

Google Search Central is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google Business Profiles Removes Restrictions on Reviews and Ratings Notifications

Google Business Profiles Removes Restrictions on Reviews and Ratings Notifications

2 months ago

SEO Google Business Profile

Google is now sending email notifications when restrictions on reviews and ratings in Google Business Profiles are removed. The email states, "Restrictions on your reviews and ratings have been removed" and comes from the Google Business Profiles team. Joy Hawkins noted this change on X, highlighting that businesses will now receive notifications when review restrictions are lifted, a feature that has been in place for a couple of years.

Google launches December 2025 core update Trending ️‍🔥

Google launches December 2025 core update

2 months ago

SEO

Google announced the December 2025 core update, starting around 12:25 pm ET, expected to take up to 3 weeks to roll out. This regular update aims to improve the relevance and satisfaction of search results across all site types. It's the third core update of 2025, following a spam update. SEO community chatter about volatility increased recently, aligning with Google's hint about an upcoming core update.

Google Search Central
Google Search Central

Official Source

Official Source

Google Search Central is a Official Source. The source has been verified by Swipe Insight team.

Official Source

FAQs