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Google releases guidance on faceted navigation and its impact on crawling efficiency

Google releases guidance on faceted navigation and its impact on crawling efficiency

12 hours ago

SEO Technical SEO

Google released a document on best practices for faceted navigation, addressing SEO challenges. While it enhances user experience, it generates numerous URLs, leading to overcrawling and delayed content discovery. Each filter combination creates distinct URLs, complicating SEO. Google suggests two strategies: blocking non-essential URLs with robots.txt and optimizing URLs with standard separators and consistent filter order.

Google Search Central
Google Search Central

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ChatGPT Search now live for all users with new features and improved performance Trending ️‍🔥

ChatGPT Search now live for all users with new features and improved performance

1 days ago

ChatGPT OpenAI +1 more

ChatGPT Search, OpenAI’s AI-powered web search, is now live for all users with new features. It automatically routes questions or allows manual searches. The tool provides summarized answers, rich content, and links to sources. Initially for premium users, it is now available to everyone and has improved speed and mobile experience. It supports Advanced Voice Mode for real-time web info. Some publishers are concerned about traffic loss due to AI search tools.

OpenAI
OpenAI

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Automate Your Marketing Audits - Say Goodbye to Manual Checklists

Automate Your Marketing Audits - Say Goodbye to Manual Checklists

Featured

Marketing Auditor is a comprehensive, automated tool designed to revolutionize the process of auditing digital marketing campaigns. It supports platforms like Google Ads and Google Analytics, performing 200+ automated checks to uncover growth opportunities and deliver actionable insights. Users can generate professional, white-labeled reports customized to their branding and preferred formats like Google Slides and PowerPoint.

Google Shares Key Tips for Troubleshooting Website Crawling Issues

Google Shares Key Tips for Troubleshooting Website Crawling Issues

1 days ago

SEO

In a recent episode of Google's SEO Made Easy series, Martin Splitt discussed troubleshooting website crawling issues. He noted that browser access doesn't guarantee Googlebot can crawl a page due to factors like robots.txt restrictions and firewalls. To verify Googlebot access, he recommends the URL Inspection Tool and the Rich Results Test. Monitoring server responses through Crawl Stats and analyzing web server logs can help identify crawling issues.

Google launches December 2024 Core Update Trending ️‍🔥

Google launches December 2024 Core Update

5 days ago

SEO

The Dec. 2024 core update is rolling out and will complete in two weeks. This update follows the November update, as Google continuously improves its core systems. Core updates can significantly alter search algorithms, and Google states there are no specific recovery actions for sites affected by previous updates, highlighting the need for helpful content. The update may lead to fluctuations in search rankings, and its overall impact remains uncertain.

Google Search Central
Google Search Central

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Google Search Console Launches 24-Hour Performance View and Data Freshness Improvements Trending ️‍🔥

Google Search Console Launches 24-Hour Performance View and Data Freshness Improvements

5 days ago

SEO Google Search Console

Google Search Console has introduced a '24 hours' view in performance reports, allowing users to monitor recent content performance with metrics like clicks, impressions, and average CTR. This view offers hourly granularity and displays data in the user's local timezone. Additionally, data freshness has improved, reducing average data delay by nearly 50%. These updates will be gradually rolled out across all properties.

Google Search Central
Google Search Central

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Bing removes cache link from search results following Google's lead

Bing removes cache link from search results following Google's lead

6 days ago

Bing SEO

Microsoft has removed the cache link and cache operator support from Bing Search, following Google's similar removal in February 2024. The cache link, previously indicated by a downward arrow next to URLs, is no longer present. Microsoft explained that this change reflects the internet's evolution towards reliability, as many pages are not optimized for cache viewing. Site owners can still access Bing-crawled content through Bing Webmaster Tools.

Bing
Bing

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Google Reveals 2024 Most Popular Search Trends

Google Reveals 2024 Most Popular Search Trends

7 days ago

Paid Search SEO

Google shared its annual list of the most searched terms for 2024, highlighting global and regional trends. The list covers popular events, notable figures, and entertainment, with emphasis on sports and climate change. It includes trends in music, such as the most hummed songs, and discusses visual search tools like Lens and Circle to Search. The overview offers insights into search behavior and features regional data for U.S. metropolitan areas.

Google
Google

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Microsoft Launches Private Preview of Copilot in Bing Webmaster Tools

Microsoft Launches Private Preview of Copilot in Bing Webmaster Tools

7 days ago

Bing SEO

Copilot in Bing Webmaster Tools enhances SEO by offering webmasters instant, accurate answers. Key features include real-time Q&A, deep data insights, integration with Microsoft Advertising and Clarity, automation of tasks, and contextual support. Currently in limited preview for select testers, feedback will inform future development. The tool aims to streamline workflows, enabling webmasters to concentrate on website enhancement and user engagement.

Microsoft
Microsoft

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Google Confirms Indexing Delays Affecting Select Websites

Google Confirms Indexing Delays Affecting Select Websites

8 days ago

SEO

Google confirmed an indexing issue in its search engine that began on December 9, 2024, affecting a limited number of websites. The technical team is investigating the delays, identifying the root cause, and monitoring the situation. The issue is said to impact a small number of sites, but specific details are not provided. Google will issue another update within 12 hours, advising website owners and SEO professionals to stay informed about the indexing delays.

Google
Google

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