SEO News & Updates for March 2025

Claude introduces web search for real-time information and accurate responses

1 days ago

Claude can now search the internet for up-to-date responses, enhancing its accuracy with the latest information. It provides direct citations for fact-checking and delivers relevant sources in a conversational format. This feature helps sales teams, financial analysts, researchers, and shoppers by offering insights on trends, market data, grant proposals, and product comparisons. Web search is available for paid users in the U.S., with plans for broader access.

Google Expands Education Q&A Carousel to Include Spanish and Vietnamese Languages

4 days ago

SEO

Google has updated its education Q&A documentation to support Spanish and Vietnamese, expanding this feature to more users. The education Q&A carousel is designed for education-related topics and is accessible on desktop and mobile when searching for academic content. Users can trigger it with math or science queries. This expansion reflects Google's efforts to enhance accessibility for non-English speaking students and educators.

Google Adds Required returnPolicyCountry Field to Return Policy Examples

4 days ago

Google Merchant Center SEO

Google has updated its return policy code examples in the Merchant Center documentation by adding the required `returnPolicyCountry` field for the `MerchantReturnPolicy` schema. Merchants must include this field to comply with Google's requirements. The change is noted on Google's documentation update page, emphasizing the necessity of this field for proper indexing of product information.

Google Now Updates Googlebot IP List Daily Instead of Weekly

4 days ago

SEO

Google has updated its googlebot.json file, which contains the IP addresses used by Googlebot, from weekly to daily based on community feedback. Gary Illyes stated that website administrators and SEO professionals may need to adjust their systems. This change aims to help organizations better manage their interactions with Google's crawling infrastructure and improve the identification of legitimate Googlebot activity.

No-code Marketing Platform

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Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

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Google Launches First Search Core Update of 2025

9 days ago

SEO

Google has launched the March 2025 core update to Search, the first major algorithm update of the year, expected to take about two weeks to complete. This update aims to improve the relevance of search results and continues Google's efforts to prioritize content from creators. Website owners and SEO professionals should monitor their analytics closely, as core updates often lead to fluctuations in search rankings and organic traffic.

Google Shuts Down Controversial Page Annotations Feature

12 days ago

SEO

Google has shut down its page annotations feature due to controversy. This feature allowed Google to add links to content not created by website owners, directing users back to Google Search. It was used in the iOS Google app, extracting and highlighting entities from webpages to create links to Google search results. Website owners criticized it for hijacking their content and redirecting traffic to Google, leading to its removal.

Google Updates Robots Meta Tag Documentation to Include AI Mode Feature

16 days ago

SEO

Google has updated its robots meta tag documentation to include controls for the new AI Mode feature in Search Labs, allowing website owners to manage content visibility in Google's AI capabilities. Key updates include an expanded nosnippet directive and clarified max-snippet rules. AI Mode, available for Google One AI Premium subscribers, enhances search by handling complex questions and supporting multimodal interactions.

Google Shopping Introduces New AI Tools for Fashion and Beauty

16 days ago

Google Ads SEO +1 more

Google Shopping has launched new AI tools to enhance shopping experiences, including image generation for clothing and AR features for beauty products. Users can describe garments they envision and receive AI-generated suggestions for shoppable items. The AR beauty tools allow users to try on celebrity-inspired makeup looks. Additionally, a virtual try-on feature for clothing now includes pants and skirts, helping shoppers visualize how items fit on diverse models.

Google Launches New Alerts for Personal Data Removal from Search Results

23 days ago

SEO

Google has launched alerts for personal data removal from search results, enhancing privacy by scanning for sensitive information like phone numbers and addresses. The updated Results about you tool simplifies sign-up and includes proactive monitoring to notify users of new results. Users can now request removals directly from search results through an updated menu and can also refresh outdated content by clicking on the three dots next to a result.

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