Browse SEO updates sorted by latest
Trending ️🔥7 days ago
Google sued SerpApi for bypassing security measures to scrape Google Search results and licensed content, violating website owners' rights. SerpApi uses deceptive methods like cloaking and fake crawler names to steal and resell content, ignoring site directives. Google follows standard crawling rules but takes legal action against scrapers like SerpApi to protect content and fight web abuse.
14 days ago
Google Search Console has introduced weekly and monthly views in the Performance report to help analyze search traffic trends more effectively. This feature allows users to adjust the time aggregation of performance charts, making it easier to identify long-term trends without daily fluctuations. Users can select their preferred view in the chart area, and the export file structure will also change to align with the new options.
Run an automated Google Ads audit directly from Google Sheets with 40+ built-in checks. Review campaigns, ad groups, keywords, ads, and account settings to catch missed best practices and optimization gaps. Ideal for agencies and in-house teams to standardize audits, save hours of manual work, and turn findings into clear, actionable recommendations.
14 days ago
Google is now sending email notifications when restrictions on reviews and ratings in Google Business Profiles are removed. The email states, "Restrictions on your reviews and ratings have been removed" and comes from the Google Business Profiles team. Joy Hawkins noted this change on X, highlighting that businesses will now receive notifications when review restrictions are lifted, a feature that has been in place for a couple of years.
Trending ️🔥17 days ago
Google announced the December 2025 core update, starting around 12:25 pm ET, expected to take up to 3 weeks to roll out. This regular update aims to improve the relevance and satisfaction of search results across all site types. It's the third core update of 2025, following a spam update. SEO community chatter about volatility increased recently, aligning with Google's hint about an upcoming core update.
Google is expanding Preferred Sources globally, letting users customize Top Stories and connect with trusted outlets, increasing site traffic. New features highlight subscription content and improve AI-generated links with contextual intros. Web Guide enhancements aid complex searches. Google is piloting AI partnerships with major publishers to offer AI-powered article summaries and audio briefings, aiming to enhance engagement and support diverse creators.
19 days ago
Google updated its core updates documentation to explain that search algorithm changes, including smaller core updates, can affect website rankings. Content improvements may lead to higher search positions without waiting for major updates. Effects can appear in days or take months for systems to confirm content quality. Smaller updates happen continuously but are unannounced as they cause minor changes.
21 days ago
In 2025, U.S. Google searches reflected major interest in AI as a mainstream tool, global sports events, political instability, and climate disasters. People sought real-time updates on crises, new tech products, and entertainment. Search trends show growing reliance on AI, global issues influencing local behavior, and search as a key part of daily life amid rapid societal and technological change.
Google is testing a feature merging AI Overviews with AI Mode in Search, letting users ask follow-up questions conversationally from search results on mobile. AI Mode, launched earlier this year, enables chats with Google's Gemini AI. This integration aims to simplify information seeking by combining quick answers and deeper exploration without switching modes, improving user experience and boosting Gemini's adoption.
Google introduced Gemini 3, its most advanced AI model, now in Google Search's AI Mode for U.S. Pro and Ultra subscribers. It offers improved reasoning, deeper understanding, and dynamic visual layouts with interactive tools and simulations tailored to queries. Gemini 3 enhances search by better grasping intent and finding new content. Upcoming updates will route complex queries to Gemini 3, providing custom visuals and real-time coded simulations.
