Browse SEO updates sorted by latest
3 days ago
Google has launched AI-generated summaries in its Discover news feed on iOS and Android in the U.S., showing multiple publishers' logos and AI summaries for trending topics. This may reduce direct traffic to news sites, worsening publishers' concerns as search traffic and click-throughs decline. Google offers features like Offerwall for revenue but many publishers face steep traffic drops amid AI's rise.
3 days ago
Google's June 2025 core update finished rolling out after 16 days and 18 hours, starting June 30 and ending July 17. It was the second core update of the year, with more expected. This update caused significant volatility and some partial recoveries from the September 2023 helpful content update. While some fluctuations may continue, most ranking changes should now be visible.
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4 days ago
Google introduced a comparison feature in Search Console to analyze hourly performance data against the previous 24 hours and the same day one week earlier. This mode offers an hourly breakdown for recent data, letting users compare the last 24 hours with the previous day or the same day the week before, addressing user requests for comparison capabilities.
Google is rolling out Gemini 2.5 Pro and Deep Search in AI Mode for AI Pro and AI Ultra subscribers, enhancing Search with advanced reasoning, math, coding, and deep research capabilities. Deep Search compiles comprehensive, cited reports quickly, useful for work or major decisions. A new AI-powered calling feature helps users get pricing and availability from local businesses. These features start in the U.S. and will expand globally.
More people in the U.S. are using ChatGPT as a search engine, with 77% having used it and 24% preferring it over Google, especially Gen Z. Users value ChatGPT for quick summaries, fewer clicks, and personalized results. About 36% discovered new products via ChatGPT. Nearly half of marketers use it for promotion, with 76% aiming for AI visibility in 2025. AI tools are reshaping how we find information and market brands.
7 days ago
The documentation clarifies that offer-level return policies support only some organization-level policies, and merchant-level return policies must be defined under Organization markup. Loyalty program info must be separate from offer-level benefits and defined under Organization markup or Merchant Center. Shipping and returns loyalty benefits are not supported by Google. These updates remove confusion and ensure consistent return policies across catalogs.
10 days ago
Google integrated AI Mode with Circle to Search and Google Lens, allowing follow-up questions and deeper exploration without switching apps. Circle to Search, on over 300 million Android devices, offers quick AI insights by circling or tapping content. AI Mode is also available via Google Lens on Android and iOS. New gaming help provides in-game tips through Circle to Search. AI Overviews now offer clearer, more visual responses.
12 days ago
Google Search Console now has a filter for discussion forum content, showing how user discussions perform in search. Discussion forum markup helps Google identify forum content for features like Discussions. Forums should nest comments under posts using DiscussionForumPosting markup, with structures for threaded or linear forums. Q&A markup is for question-answer forums. Use Collection or ItemList to group posts on pages with multiple posts.
Trending ️🔥Cloudflare blocks AI crawlers by default and introduces Pay Per Crawl, letting content creators charge AI services for access. Using HTTP 402 responses and authentication, publishers can allow, charge, or block crawlers with flat prices. This empowers creators to monetize content at scale and supports future dynamic pricing and agent-based access. Pay Per Crawl is in private beta.
