SEO News & Updates for June 2025

Google Retires Seven Structured Data Features to Streamline Search Results

1 days ago

Google will phase out seven structured data features, including Book Actions, Course Info, and Claim Review, to simplify search results. This change, rolling out soon, will not affect rankings but will alter the appearance of search results. The decision is based on low usage of these features, which Google believes do not provide significant value. Websites using these types will see simpler presentations, but can still use the markups for other purposes.

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AI Marketing Insights from Google I/O 2025 on Smarter Search Tools

1 days ago

AI Google I/O +1 more

At Google I/O 2025, advancements in AI marketing tools were showcased, including AI Mode for deeper search queries and upgraded AI Overviews with Gemini 2.5. A new visual shopping experience helps users find and virtually try on products. The Gemini app evolves into a personalized assistant, integrating with Google services. New generative media models like Veo 3 and Imagen 4 empower creativity, enhancing user experience and redefining marketing.

Google Removes Robots.txt Guidance for Translated Pages in Documentation Update

2 days ago

SEO

Google removed guidance on using robots.txt to block auto-translated pages from its multilingual documentation, without changing system behavior. This aligns with a March 2024 spam policy update targeting scaled content abuse, which involves creating many low-value pages to manipulate search rankings. The policy covers abusive content made by automation, humans, or both, expanding previous rules on auto-generated content to maintain search quality.

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Google offers buyouts to US employees in Search and other divisions

3 days ago

Google Ads Google Cloud +1 more

Google is offering voluntary buyouts to US employees in its Search, marketing, research, and core engineering divisions, excluding DeepMind, Google Cloud, YouTube, and central ad sales. The buyouts provide a minimum of 14 weeks' pay with a July 1 deadline. Some Google parts require in-office work three days a week by September or face layoffs. Executives say the program supports those not aligned with company strategy or struggling in their roles.

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Google Search adds loyalty program support in Organization and Product markup

3 days ago

SEO

Google Search supports loyalty programs in Organization markup and loyalty benefits in Product markup, helping businesses show loyalty features in product search results. Adding this data makes businesses eligible to display benefits like discounts or points. It's useful for those without Merchant Center accounts, which also supports loyalty programs. Markup can be tested with the Rich Results Test tool for validity.

Google updates event and recipe structured data guidance with new clarifications

8 days ago

SEO

Google updated its event structured data guidelines, clarifying that events must be bookable by the public and held at a physical location to qualify for event experiences, removing online event properties. For recipes, the image property in structured data is only used for rich results, not text result images. These changes aim to help site owners better implement structured data for search results.

Google Updates Ranking Algorithm for Explicit Content and Videos with New SafeSearch Docs

8 days ago

SEO

Google updated SafeSearch docs and ranking algorithms for explicit content and videos. It added best practices for moderating content, removing CSAM and non-consensual material, and guidance for sites wrongly flagged as explicit. Sites blocking Googlebot from accessing explicit videos may face ranking drops, especially in Video mode. Allowing Googlebot to crawl without age gates is essential to avoid poor rankings and misclassification.

Google Resolves AI Mode Traffic Attribution Issue in Analytics

16 days ago

SEO

Google fixed a bug causing AI Mode search traffic to be misreported as direct traffic instead of organic traffic in Google Analytics. The issue started when Google added rel="noopener noreferrer" to AI Mode search result links, skewing traffic source data. SEO experts confirmed the fix and recommend monitoring analytics and annotating changes to track accurate traffic attribution going forward.

Google launches AI search guidelines urging focus on unique content over visit metrics

22 days ago

SEO Google Search Console

Google advises site owners to focus on unique, valuable content that meets visitors' needs for success in AI search. They emphasize good page experience, technical accessibility, managing visibility, and accurate structured data. Supporting multimodal content with images and videos is encouraged. Google recommends valuing visit quality over clicks and adapting to evolving user needs as AI search evolves.

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