SEO News & Updates for December 2024

Google launches December 2024 Core Update

17 hours ago

The Dec. 2024 core update is rolling out and will complete in two weeks. This update follows the November update, as Google continuously improves its core systems. Core updates can significantly alter search algorithms, and Google states there are no specific recovery actions for sites affected by previous updates, highlighting the need for helpful content. The update may lead to fluctuations in search rankings, and its overall impact remains uncertain.

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Google Search Console Launches 24-Hour Performance View and Data Freshness Improvements

17 hours ago

SEO Google Search Console

Google Search Console has introduced a '24 hours' view in performance reports, allowing users to monitor recent content performance with metrics like clicks, impressions, and average CTR. This view offers hourly granularity and displays data in the user's local timezone. Additionally, data freshness has improved, reducing average data delay by nearly 50%. These updates will be gradually rolled out across all properties.

Bing removes cache link from search results following Google's lead

1 days ago

Bing SEO

Microsoft has removed the cache link and cache operator support from Bing Search, following Google's similar removal in February 2024. The cache link, previously indicated by a downward arrow next to URLs, is no longer present. Microsoft explained that this change reflects the internet's evolution towards reliability, as many pages are not optimized for cache viewing. Site owners can still access Bing-crawled content through Bing Webmaster Tools.

Google Reveals 2024 Most Popular Search Trends

2 days ago

Paid Search SEO

Google shared its annual list of the most searched terms for 2024, highlighting global and regional trends. The list covers popular events, notable figures, and entertainment, with emphasis on sports and climate change. It includes trends in music, such as the most hummed songs, and discusses visual search tools like Lens and Circle to Search. The overview offers insights into search behavior and features regional data for U.S. metropolitan areas.

Microsoft Launches Private Preview of Copilot in Bing Webmaster Tools

2 days ago

Bing SEO

Copilot in Bing Webmaster Tools enhances SEO by offering webmasters instant, accurate answers. Key features include real-time Q&A, deep data insights, integration with Microsoft Advertising and Clarity, automation of tasks, and contextual support. Currently in limited preview for select testers, feedback will inform future development. The tool aims to streamline workflows, enabling webmasters to concentrate on website enhancement and user engagement.

Google Confirms Indexing Delays Affecting Select Websites

3 days ago

SEO

Google confirmed an indexing issue in its search engine that began on December 9, 2024, affecting a limited number of websites. The technical team is investigating the delays, identifying the root cause, and monitoring the situation. The issue is said to impact a small number of sites, but specific details are not provided. Google will issue another update within 12 hours, advising website owners and SEO professionals to stay informed about the indexing delays.

Google Emphasizes HTTP Caching Importance for Efficient Web Crawling

3 days ago

SEO Technical SEO

Google's crawling infrastructure has seen a decrease in cacheable requests, dropping from 0.026% to 0.017% over the past decade. Caching is essential for fast page loads, resource savings, and bandwidth efficiency. Google supports heuristic HTTP caching through ETag and Last-Modified headers, with ETag being the recommended option for reliability. Implementing caching can save server resources and improve user experience, especially for sites with static content.

Google updates site reputation abuse policy documentation with new FAQs

6 days ago

SEO

Google updated its site reputation abuse policy with FAQs on third-party content, freelancers, affiliate content, moving content, and noindexing. Third-party content is not a violation unless used to manipulate search rankings. Freelance and affiliate content are acceptable if used correctly. Noindexing does not automatically remove manual actions; a response in Search Console is necessary. Moving content may not resolve issues if not done properly.

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Google completes November 2024 core update rollout in 24 days

7 days ago

SEO

Google's November 2024 core update rolled out from November 11 to December 5, focusing on improving search result quality by prioritizing valuable content. Initial effects appeared around November 13-14, with a spike on November 25-26. Google advises that negative impacts do not indicate page issues and recommends assessing traffic changes post-update. Improvements should focus on user-centric content, with significant gains expected after future updates.

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