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Trending ️🔥2 days ago
Google announced the December 2025 core update, starting around 12:25 pm ET, expected to take up to 3 weeks to roll out. This regular update aims to improve the relevance and satisfaction of search results across all site types. It's the third core update of 2025, following a spam update. SEO community chatter about volatility increased recently, aligning with Google's hint about an upcoming core update.
Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.
Google is expanding Preferred Sources globally, letting users customize Top Stories and connect with trusted outlets, increasing site traffic. New features highlight subscription content and improve AI-generated links with contextual intros. Web Guide enhancements aid complex searches. Google is piloting AI partnerships with major publishers to offer AI-powered article summaries and audio briefings, aiming to enhance engagement and support diverse creators.
4 days ago
Google updated its core updates documentation to explain that search algorithm changes, including smaller core updates, can affect website rankings. Content improvements may lead to higher search positions without waiting for major updates. Effects can appear in days or take months for systems to confirm content quality. Smaller updates happen continuously but are unannounced as they cause minor changes.
6 days ago
In 2025, U.S. Google searches reflected major interest in AI as a mainstream tool, global sports events, political instability, and climate disasters. People sought real-time updates on crises, new tech products, and entertainment. Search trends show growing reliance on AI, global issues influencing local behavior, and search as a key part of daily life amid rapid societal and technological change.
Google is testing a feature merging AI Overviews with AI Mode in Search, letting users ask follow-up questions conversationally from search results on mobile. AI Mode, launched earlier this year, enables chats with Google's Gemini AI. This integration aims to simplify information seeking by combining quick answers and deeper exploration without switching modes, improving user experience and boosting Gemini's adoption.
Google introduced Gemini 3, its most advanced AI model, now in Google Search's AI Mode for U.S. Pro and Ultra subscribers. It offers improved reasoning, deeper understanding, and dynamic visual layouts with interactive tools and simulations tailored to queries. Gemini 3 enhances search by better grasping intent and finding new content. Upcoming updates will route complex queries to Gemini 3, providing custom visuals and real-time coded simulations.
Adobe is acquiring Semrush for $1.9 billion to boost its Digital Experience portfolio, focusing on brand visibility and SEO amid generative AI growth. Semrush’s generative engine optimization complements Adobe’s Experience Manager and Analytics. The deal, approved by both boards, is expected to close in early 2026 after regulatory and stockholder approvals. Integration will provide marketers better brand insights across AI and traditional channels.
18 days ago
Google Search Console now offers a branded queries filter in the Performance Report to separate traffic from branded and non-branded queries. Branded queries include the brand name, variations, and related products, while non-branded do not. The AI-powered filter shows metrics like clicks and impressions for each type across all search types. A new Insights card shows click breakdowns. It rolls out gradually for top-level properties with enough query volume.
1 months ago
Copilot is enhancing its AI search by adding prominent, clickable citations and an aggregated source view to build trust and transparency. The new dedicated search experience within Copilot offers precise, adaptive responses with easy navigation links for quick access to relevant sites. These updates aim to balance trust, freedom, and control while supporting a healthy web ecosystem by highlighting publisher sources clearly and accessibly.
