Google Search Console News & Updates for February 2025

Google Updates Guidelines for Combining Google Analytics 4 and Search Console Data

11 days ago

Google has released documentation on merging data from Google Analytics 4 and Search Console to enhance SEO analysis. It describes how Search Console tracks pre-visit activity like impressions and clicks, while Google Analytics captures on-site user behavior. A new Looker Studio dashboard template helps marketers visualize and compare data. The documentation also addresses data discrepancies and offers resources for better integration.

Google Search Console Adds Hourly Data Export Feature

1 months ago

SEO Google Search Console

Google has improved its Search Console by adding a feature to export hourly performance data for the last 24 hours. Users can download metrics in Google Sheets, Microsoft Excel, and CSV formats. This feature aids in data analysis and debugging, offering insights into website performance. However, users should be aware that recent metrics may not be final and should validate this data against other exports, as it is limited to the previous 24-hour period.

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Google Updates Ad Network Policy to Combat Search Spam

1 months ago

Google Ads Google Search Console

Google announced an update to its ad network policy, effective December 2024, introducing enforcement measures against ads violating Google Search's Spam Policies. Ads directing users to sites with manual removal actions will face automatic disapproval. A notification system will inform site owners through Google Search Console about manual actions, enhancing transparency and helping advertisers address potential violations.

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Google Search Console Launches 24-Hour Performance View and Data Freshness Improvements

2 months ago

SEO Google Search Console

Google Search Console has introduced a '24 hours' view in performance reports, allowing users to monitor recent content performance with metrics like clicks, impressions, and average CTR. This view offers hourly granularity and displays data in the user's local timezone. Additionally, data freshness has improved, reducing average data delay by nearly 50%. These updates will be gradually rolled out across all properties.

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Google Search Console Insights Removes Google Analytics Integration

2 months ago

Google Analytics Google Search Console

Google has announced a major update to Search Console Insights, removing Google Analytics data integration to focus solely on Search Console metrics. Initially launched in June 2020, the tool combined data from both platforms. This change raises concerns about its effectiveness, as it now operates exclusively with Search Console data, resulting in a more focused but potentially limited approach to search performance analysis.

Google Explains Googlebot's Crawling Process in Latest Search Central Update

2 months ago

Google Search Console

Googlebot crawls web pages to make them available in Google Search results. Crawling involves discovering new and updated web pages and downloading them. Modern web pages use technologies like JavaScript and CSS, which Googlebot also processes. This affects the site's crawl budget, which can be managed by minimizing resources, hosting resources on different hostnames, and using cache-busting parameters cautiously.

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Google Search Console Rolls Out Recommendations Feature Globally

2 months ago

SEO Google Search Console

Google has fully deployed its recommendations section in Search Console, offering website optimization opportunities and actionable improvement suggestions. It analyzes data points like indexing performance, crawling patterns, content serving metrics, structured data implementation, sitemap management, and trending queries. Accessible through the Search Console overview page, it provides regular updates, dynamic suggestions, and site-specific recommendations.

Why Google is Hiding Results Count in Search

2 months ago

Google Search Console

Danny Sullivan, Google's Search Liaison, explained that Google has made it harder to find the results count in searches because it can be a distraction and researchers should use Google Trends for more accurate data. He mentioned that result counts are broad estimates and not necessarily indicative of interest or popularity. Google has been testing removing the results count completely, but it remains available under the "Tools" menu.

Google Discontinues Page Experience Report in Search Console

3 months ago

Google Search Console

Google announced it will remove the Page Experience report from Search Console to reduce clutter and simplify navigation. The core functionality remains accessible through other tools. Users can still monitor page experience metrics via the Core Web Vitals and HTTPS status reports. Google stresses the importance of page experience for site optimization and recommends using the individual reports for monitoring.

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