Google Search Console News & Updates for April 2025

Google Search Console API Adds Support for Hourly Data

5 days ago

Google Search Console API adds hourly data support to the Search Analytics API, allowing access to up to 10 days of hourly breakdowns. This enhancement responds to user requests for better data analysis. Developers can now analyze recent performance trends and compare data across weeks. New features include the HOUR dimension for grouping responses and the HOURLY_ALL dataState for partial data. Feedback from users is welcomed.

Google Search Console Renames Shopping Tab Report to Merchant Opportunities

6 days ago

SEO Google Search Console

Google has renamed the Search Console Shopping tab listings report to the Merchant opportunities report. This report provides recommendations for improving online shop visibility on Google, now including payment methods and store ratings. Users can view suggestions by linking their Merchant Center account. Adding store information can enhance product displays and assist customers during their shopping experience.

Google Search Console API Faces Delays Affecting Data Access for Users

1 months ago

Google Search Console

The Google Search Console API has been delayed for several days, causing data to lag behind the web interface. Users of Looker Studio, Big Query, and similar tools report issues accessing updated data. Complaints on social media highlight discrepancies in data export dates, with some users noting a five-day difference. While some updates are starting to come through, the data remains behind schedule, impacting those relying on the API for accurate information.

Marketing Workflows Powered by AI

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Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

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Google Updates Guidelines for Combining Google Analytics 4 and Search Console Data

2 months ago

Google Analytics Google Search Console

Google has released documentation on merging data from Google Analytics 4 and Search Console to enhance SEO analysis. It describes how Search Console tracks pre-visit activity like impressions and clicks, while Google Analytics captures on-site user behavior. A new Looker Studio dashboard template helps marketers visualize and compare data. The documentation also addresses data discrepancies and offers resources for better integration.

Google Search Console Adds Hourly Data Export Feature

3 months ago

SEO Google Search Console

Google has improved its Search Console by adding a feature to export hourly performance data for the last 24 hours. Users can download metrics in Google Sheets, Microsoft Excel, and CSV formats. This feature aids in data analysis and debugging, offering insights into website performance. However, users should be aware that recent metrics may not be final and should validate this data against other exports, as it is limited to the previous 24-hour period.

Google Updates Ad Network Policy to Combat Search Spam

3 months ago

Google Ads Google Search Console

Google announced an update to its ad network policy, effective December 2024, introducing enforcement measures against ads violating Google Search's Spam Policies. Ads directing users to sites with manual removal actions will face automatic disapproval. A notification system will inform site owners through Google Search Console about manual actions, enhancing transparency and helping advertisers address potential violations.

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Google Search Console Launches 24-Hour Performance View and Data Freshness Improvements

4 months ago

SEO Google Search Console

Google Search Console has introduced a '24 hours' view in performance reports, allowing users to monitor recent content performance with metrics like clicks, impressions, and average CTR. This view offers hourly granularity and displays data in the user's local timezone. Additionally, data freshness has improved, reducing average data delay by nearly 50%. These updates will be gradually rolled out across all properties.

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Google Search Console Insights Removes Google Analytics Integration

4 months ago

Google Analytics Google Search Console

Google has announced a major update to Search Console Insights, removing Google Analytics data integration to focus solely on Search Console metrics. Initially launched in June 2020, the tool combined data from both platforms. This change raises concerns about its effectiveness, as it now operates exclusively with Search Console data, resulting in a more focused but potentially limited approach to search performance analysis.

Google Explains Googlebot's Crawling Process in Latest Search Central Update

4 months ago

Google Search Console

Googlebot crawls web pages to make them available in Google Search results. Crawling involves discovering new and updated web pages and downloading them. Modern web pages use technologies like JavaScript and CSS, which Googlebot also processes. This affects the site's crawl budget, which can be managed by minimizing resources, hosting resources on different hostnames, and using cache-busting parameters cautiously.

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