Google Search Console News & Updates for April 2026

Inside Googlebot demystifying crawling fetching and the bytes we process

7 days ago

Googlebot is part of a centralized crawling platform for various Google products, not a single crawler. It fetches up to 2MB per URL (64MB for PDFs), including headers, ignoring bytes beyond this limit. Linked resources are fetched separately with their own limits. The Web Rendering Service processes fetched bytes, running JavaScript and CSS but works statelessly. To optimize, keep HTML lean, place key elements early, and monitor server response times.

Branded Queries Filter Now Available to All Eligible Sites in Search Console

28 days ago

Google Search Console

The branded queries filter in Search Console is now available to all eligible sites, helping analyze traffic by distinguishing branded from non-branded queries. Available since Feb 21, it works well compared to custom regex filters. Testing on large sites showed mixed accuracy, with AI sometimes excelling and other times missing. Google plans to improve accuracy, making it a useful SEO tool already.

Google Ads, Run by an AI Agent

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Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

Google Search Console AI Configuration Now Available to All Users

1 months ago

Google Search Console

Google's Search Console now offers an AI-powered configuration feature in its Performance report, letting users describe their analysis in natural language. It applies filters, sets comparisons, and selects metrics like Clicks and Impressions, simplifying data analysis. It supports only Search results reports, may misinterpret requests, so users should verify filters. It cannot sort or export data and is rolling out gradually.

Google Search Console adds weekly and monthly views for enhanced insights

3 months ago

SEO Google Search Console

Google Search Console has introduced weekly and monthly views in the Performance report to help analyze search traffic trends more effectively. This feature allows users to adjust the time aggregation of performance charts, making it easier to identify long-term trends without daily fluctuations. Users can select their preferred view in the chart area, and the export file structure will also change to align with the new options.

Google adds social channel insights to Search Console for unified performance view

4 months ago

Google Search Console

Google is adding social channels to the Search Console Insights report, allowing site owners to view Google Search performance for both their websites and associated social channels in one place. This update shows metrics like total reach, content performance, search queries, audience location, and additional traffic sources. Currently, it's available for a limited set of sites with automatically identified social channels. Feedback is encouraged.

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Google Search Console launches AI-powered tool to streamline Performance report analysis

4 months ago

Google Search Console

Google's new AI-powered configuration in Search Console's Performance report lets users describe analysis in natural language, automatically applying filters, comparisons, and metric selections. It supports queries by device, date, and content but is limited to Search results reports. The feature is experimental, rolling out gradually, and may misinterpret requests or lack sorting and exporting functions.

Google warns of delays in Search Console Page Indexing report but indexing unaffected

4 months ago

Google Search Console

Google announced delays in the Page indexing report in Search Console, with data last updated on November 18. The delay affects the Index Coverage report but does not impact crawling, indexing, or ranking. Pages are still crawled and indexed normally, but recent changes may not show in the report, complicating troubleshooting. Website owners can use the URL Inspection tool to check individual URLs while Google works on a fix.

Google Search Console adds branded queries filter to analyze site traffic

4 months ago

SEO Google Search Console

Google Search Console now offers a branded queries filter in the Performance Report to separate traffic from branded and non-branded queries. Branded queries include the brand name, variations, and related products, while non-branded do not. The AI-powered filter shows metrics like clicks and impressions for each type across all search types. A new Insights card shows click breakdowns. It rolls out gradually for top-level properties with enough query volume.

Google Search simplifies search results page for better user experience

5 months ago

SEO Google Search Console

Google is simplifying its search results page by removing infrequently used features to improve user experience and speed without major changes for most searches. Site owners will be informed about updates to structured data features via the documentation changelog. Support for certain structured data types in Search Console and its API will end in January 2026.

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