Google Search Console News & Updates for September 2025

Google ends support for six deprecated structured data types in Search Console

8 hours ago

Google will stop reporting six deprecated structured data types in Search Console: Course Info, Claim Review, Estimated Salary, Learning Video, Special Announcement, and Vehicle Listing. These will be removed from rich result reporting, Rich Result Test, and Search appearance filters on September 9. The API supports them until December 2025. Deprecated fields will show as NULL by October 1, 2025, so queries should use IS NOT TRUE to handle NULLs.

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Google Unveils New Search Console Logo Featuring Analytics and Magnifying Glass Design

1 months ago

SEO Google Search Console

Google introduced a new Search Console logo, replacing the old toolbox icon. The design includes a bar chart symbolizing growth and a magnifying glass representing site issue detection. It aligns with Google's colorful, fun branding and reflects the mission to help publishers and creators grow on the platform.

Google launches new comparison feature in Search Console for hourly performance data

1 months ago

SEO Google Search Console

Google introduced a comparison feature in Search Console to analyze hourly performance data against the previous 24 hours and the same day one week earlier. This mode offers an hourly breakdown for recent data, letting users compare the last 24 hours with the previous day or the same day the week before, addressing user requests for comparison capabilities.

Google Search Console API adds metadata field to flag incomplete data in reports

1 months ago

Google Search Console

Google Search Console API now includes a metadata field in the Search Analytics API that indicates when data is incomplete. It shows either the first incomplete date or hour, depending on the data grouping and request type. This helps identify when data collection and processing are still ongoing. Dates and times are in the America/Los_Angeles time zone, with formats based on ISO-8601 standards.

Google Search Console adds discussion forum filter for better search visibility

2 months ago

SEO Google Search Console

Google Search Console now has a filter for discussion forum content, showing how user discussions perform in search. Discussion forum markup helps Google identify forum content for features like Discussions. Forums should nest comments under posts using DiscussionForumPosting markup, with structures for threaded or linear forums. Q&A markup is for question-answer forums. Use Collection or ItemList to group posts on pages with multiple posts.

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Google Launches New Search Console Insights Report

2 months ago

SEO Google Search Console

Google has launched a new Search Console Insights report integrated into the main Search Console after testing and feedback. This report provides a cohesive experience for content creators to understand website performance without needing data expertise. Users can view total clicks and impressions, identify top-performing pages and search queries, and track progress with the Achievements feature. The rollout will occur gradually, and feedback is encouraged.

Google launches AI search guidelines urging focus on unique content over visit metrics

3 months ago

SEO Google Search Console

Google advises site owners to focus on unique, valuable content that meets visitors' needs for success in AI search. They emphasize good page experience, technical accessibility, managing visibility, and accurate structured data. Supporting multimodal content with images and videos is encouraged. Google recommends valuing visit quality over clicks and adapting to evolving user needs as AI search evolves.

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Google Search Console API Adds Support for Hourly Data

5 months ago

SEO Google Search Console

Google Search Console API adds hourly data support to the Search Analytics API, allowing access to up to 10 days of hourly breakdowns. This enhancement responds to user requests for better data analysis. Developers can now analyze recent performance trends and compare data across weeks. New features include the HOUR dimension for grouping responses and the HOURLY_ALL dataState for partial data. Feedback from users is welcomed.

Google Search Console Renames Shopping Tab Report to Merchant Opportunities

5 months ago

SEO Google Search Console

Google has renamed the Search Console Shopping tab listings report to the Merchant opportunities report. This report provides recommendations for improving online shop visibility on Google, now including payment methods and store ratings. Users can view suggestions by linking their Merchant Center account. Adding store information can enhance product displays and assist customers during their shopping experience.

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