Big Metrics provides advanced segmentation to distinguish between brand and non-brand traffic. This allows you to:

• Strategize effectively by understanding the performance of branded vs. non-branded queries.
• Empower your SEO strategy with targeted insights for each type of traffic.
• Generate detailed reports that highlight the differences and help in making data-driven decisions.

Big Metrics helps you avoid keyword cannibalisation by:

• Detecting overlapping keywords across multiple pages.
• Ensuring singular, high-value focus for each content piece.
• Providing historical trends to monitor changes and improvements over time.

The content editor in Big Metrics elevates your SEO game by:

• Incorporating untapped keywords from GSC directly into your content.
• Empowering content writers with a tool designed for SEO success.
• Crafting and editing content with a user-friendly, modern text editor.
• Generating shareable links for team collaboration without compromising data security.

Big Metrics' SEO testing platform is robust because it allows you to:

• Design comprehensive tests and monitor key metrics.
• Visualize and understand your standing with SERP ranking distribution.
• Access detailed keyword analysis pre and post changes for holistic insight.
• Benefit from the Google Causal Impact library for precise performance analysis.

Big Metrics processes all your GSC data, not just a small sample. Key points include:

• Processing millions of unique queries at a time, unlike other tools that only handle the top 1,000 or 5,000 queries.
• Providing more keyword data than both Moz and Ahrefs, often more than both combined.
• Delivering data much quicker, typically within days, offering a granular picture of your keyword performance.

Tailored segments in Big Metrics offer several benefits:

• Create custom segments based on pages or queries to focus your analysis.
• Monitor key metrics seamlessly over daily, weekly, or monthly durations.
• Capture comprehensive insights across all device types.
• Refine and adjust with data tailored to your unique needs.