Whatagraph

Whatagraph is a fast and easy-to-use platform for monitoring and reporting on marketing performance. It enables marketing teams to consolidate their data from all channels, organize it, and turn it into dashboards and reports for internal use or external sharing. This helps marketing teams save dozens of hours, making performance measurement, tracking, and reporting more efficient.

With Whatagraph, marketing managers save hours on manual tasks by using pre-made templates, automating processes, and editing reports in bulk. The platform allows users to easily create and share dashboards or automated reports, which are clear for clients or stakeholders. This results in a 30-70% time savings on each report, depending on the number of sources connected.

Whatagraph offers several key features for performance monitoring:

• Track goals and KPIs: From high-level metrics to specific locations and campaigns.
• Create overviews: With key metrics for a comprehensive understanding of performance.
• Automate reports: Schedule custom emails with links or PDFs on a preferred cadence and with a review step.
• Interactive dashboards: Share password-protected live dashboards with a customizable date range.

Whatagraph allows users to integrate all their cross-channel marketing data out-of-the-box. When data is consolidated in Whatagraph, combining different channels in one dashboard takes just a few clicks, even if the data comes from tens of sources at once. This makes it easy to group countries into tiers, aggregate campaign data, and demonstrate cross-channel performance.

Whatagraph provides a variety of customization options for building reports and dashboards:

• Pre-made widgets and report templates: Start with these to save time.
• Drag-and-drop interface: Create custom visualizations easily.
• Visualization building blocks: Include goal tracking, ad creatives, custom text and image widgets, charts, funnels, and more.
• Custom calculations and dimensions: Add these at scale to uncover insights.

For marketing agencies, Whatagraph offers several benefits:

• Optimize client campaigns: Gain insights to improve performance.
• Clear communication: Make it easy for clients to understand your performance and value.
• Time savings: Save 30-70% of the time on each report.
• Client satisfaction: Show clients the work being done and the results achieved, which is crucial for ROI.

Whatagraph supports various data export and transfer options:

• Export data: Export a single table, widget, or whole report in a spreadsheet format (Excel or .csv).
• Transfer to a warehouse: Set up automated data flow from your sources to your BigQuery data warehouse.
• Interactive dashboards: Share password-protected live dashboards with a customizable date range.

Whatagraph offers 50+ integrations to seamlessly connect your data, including:

• Adform
• Ahrefs
• Amazon Advertising
• BigQuery
• CallRail
• Facebook Ads
• Google Ad Manager
• Google Ads
• Google Analytics 4
• Google My Business
• Google Search Console
• Google Sheets
• HubSpot
• Instagram
• LinkedIn Ads
• Mailchimp
• Semrush
• TikTok Ads
• X Ads (Twitter Ads)
• YouTube