Meta Ads News & Updates for February 2026

Meta Ads update makes detailed targeting mostly a suggestion with key changes explained

1 days ago

Meta Ads update reduces control over detailed targeting, making it mostly suggestions for many goals. URL parameters are now managed in one place. Breakdown by Attribution is inconsistently available. Combined Awareness and Sales campaign type is introduced but unclear. Meta AI Business Assistant chatbot launches in beta. US bill may require advertiser verification. Custom event attribution may have delays. Preview to Publish shows ad summary.

Meta Business Suite now supports adding Threads accounts for global ads

9 days ago

Meta Ads

Meta is rolling out Threads ads globally, so add your Threads account to your Meta Business Suite. To do this, go to 'Business Settings' in Meta Business Suite, then 'Threads accounts' under 'Accounts.' You must have an Instagram account with the same username linked first. If your Facebook or Instagram is missing, log in with your Instagram to find or merge business suites. Ensure your business owns all accounts, not third parties.

Meta Ads Launches Ad Sequencing for Awareness and Engagement Campaigns

16 days ago

Meta Ads

Meta Ads introduced ad sequencing for 'Awareness' and 'Engagement' campaigns, previously available only for 'reservation' campaigns with large audiences. To set up, create a campaign with the right objective, set performance goals, control frequency, add ads, configure a lifetime budget, then enable and arrange ad sequencing at the ad set level. This allows ads to show in a specific order, enhancing storytelling and brand interest.

Instagram Removes Explore Ad Placement Starting January 2026

22 days ago

Meta Ads

Starting January 2026, the 'Instagram Explore' ad placement will be removed. Clicking tiles in the Explore grid will open a Reels viewer instead of the Explore feed. Ads targeting 'Instagram Reels' will now appear in the former Explore feed area, providing the same Reels experience. Ad sets targeting 'Instagram Explore' will shift to other placements, but 'Instagram Explore home' remains available.

Top-Notch Google Ads Audit Tool

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Meta expands Threads ads to all global users with new formats and controls

22 days ago

Threads Meta Ads

Meta is expanding ads on Threads to all global users next week after initial rollout last spring. Threads has 400M+ monthly users and offers new ad formats, controls, and brand safety features. Ads use Meta’s AI and integrate with existing campaigns, appearing natively in Threads feeds. Account management is simplified, and third-party brand safety verification is available, helping businesses connect with engaged communities.

Meta Ads adds Business AI breakdown to reveal AI-driven conversion results

29 days ago

Meta Ads

Meta introduced a new breakdown called "Business AI" in Meta Ads, showing if AI tools like Advantage+ creative, automatic text and format optimization, and delivery optimization helped conversions. This feature is not yet available in all accounts but will appear soon.

New Meta Ads Breakdown View Lets Users Analyze Results by Attribution Settings

1 months ago

Meta Ads

Meta ads now offer a new breakdown view allowing quick analysis by attribution settings. Unlike the traditional column comparison, selecting 'Attribution settings' in the 'Breakdown' menu displays results in rows. The feature highlights a 2-7 day click row, showing the difference between 7-day and 1-day click results, simplifying analysis.

Meta Ads adds Conversion Count breakdown for first and repeat conversions

1 months ago

Meta Ads

Meta Ads' new 'Conversion count' breakdown shows 'First conversion' and 'All other conversions' within one attribution setting, useful for campaigns with multiple user conversions. It creates two rows at campaign, ad set, and ad levels, clarifying conversion data without comparing attribution windows. This helps analyze if Meta prioritizes new converters when optimizing for 'First conversions'. The feature is in Ads Manager's 'Breakdown' menu.

Meta Updates Ads Insights Async API with Enhanced Error Messaging

1 months ago

Meta Ads

Meta is enhancing error reporting for the Ads Insights Async API GET {AD_REPORT_RUN_ID} endpoint to improve developer experience. With Graph API version V25.0 on Feb 18, 2026, detailed error information will be provided for failed asynchronous reports. New fields will include error_code, error_message, error_subcode, error_user_title, and error_user_msg. Developers should ensure compatibility with these updates.

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