Meta Ads News

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Facebook Marketplace Launches Holiday Shop for Unique Affordable Gifts

Facebook Marketplace Launches Holiday Shop for Unique Affordable Gifts

1 days ago

Facebook Marketplace is launching its first Holiday Shop for the 2024 season, featuring unique and affordable gifts curated by real people. Young adults are increasingly searching for items like fashion and electronics. The shop includes collections such as Gametime Gifts, Family Finds, Tech Collection, and Vintage Gems. Users can access the Holiday Shop by searching in the Marketplace tab of the Facebook app and ensuring their app is updated.

Meta
Meta

Official Source

Official Source

Meta is a Official Source. The source has been verified by Swipe Insight team.

Official Source
New Meta Feature Lets Leads Message on WhatsApp After Instant Forms

New Meta Feature Lets Leads Message on WhatsApp After Instant Forms

3 days ago

Meta's 'Leads' campaigns with 'Instant forms' now allow users to message you on WhatsApp immediately after submitting their info. This feature helps connect with prospects and build trust via a CTA button for WhatsApp chat. To use it, add and connect a WhatsApp business account to your page, then select the account and customize the CTA text, defaulting to 'Chat on WhatsApp'.

Bram Van der Hallen
Bram Van der Hallen

Top Creator

Top Meta Ads Creator

Bram Van der Hallen is a Top Meta Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Meta Ads Creator
Meta expands Value rules with Conversion location for better ad optimization

Meta expands Value rules with Conversion location for better ad optimization

10 days ago

Meta has expanded 'Value rules' to include 'Conversion location,' allowing custom value rules for conversions on websites, apps, or Instant forms. Increasing bids for a location like Instant forms can boost conversions there but may raise overall costs. Users should review data carefully before applying these rules. Value rules guide algorithms toward valuable outcomes without excluding options.

Bram Van der Hallen
Bram Van der Hallen

Top Creator

Top Meta Ads Creator

Bram Van der Hallen is a Top Meta Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Meta Ads Creator
Marketing Marketing API adds new opportunity score features boost performance

Marketing Marketing API adds new opportunity score features boost performance

24 days ago

Meta has launched new opportunity score features in its Marketing API, enabling advertisers to evaluate campaign optimization on a 0-100 scale. This score is based on the implementation of over 40 personalized recommendations aimed at improving ad performance. Users can access these insights via API and link to Ads Manager for further actions. However, a high opportunity score does not guarantee future performance, as various factors can influence results.

Meta for Developers
Meta for Developers

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Official Source

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Official Source
Automate Meta Ads Creative Generation and Uploading

Automate Meta Ads Creative Generation and Uploading

Featured

Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.

Markifact
Markifact

Verified Sponsor

Verified Sponsor

Markifact is a Verified Sponsor. Want to get featured here? Contact us.

Verified Sponsor
Meta Boosts App Ads Performance with Advanced AI Value Optimization

Meta Boosts App Ads Performance with Advanced AI Value Optimization

1 months ago

Meta improved app promotion with AI targeting focused on advertisers' specific goals like app downloads, in-app purchases, or ROAS. Value optimization campaigns yield 29% higher ROAS than volume-focused ones. Meta also aligns ad attribution with Mobile Measurement Partners by adjusting user targeting windows to match advertisers' definitions, enhancing campaign efficiency and delivering more valuable conversions.

Meta for Business
Meta for Business

Official Source

Official Source

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Meta Launches AI-Powered Tools to Boost Lead Generation in Ads Globally

Meta Launches AI-Powered Tools to Boost Lead Generation in Ads Globally

1 months ago

Meta launched AI tools for lead generation during the post-holiday Q5 period. Advantage+ leads campaigns use AI globally to find cost-effective leads. CRM integration with Zapier and Salesforce is simplified, allowing up to 100,000 free lead events. New SMS and email verification reduce spam. Automated Messenger chats and third-party templates enhance lead nurturing, helping advertisers capture quality leads with less competition and better optimization in Q5.

Meta for Business
Meta for Business

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Official Source

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Meta launches Budget optimization view to forecast ad budget impact on results

Meta launches Budget optimization view to forecast ad budget impact on results

1 months ago

Meta introduced a new 'Budget optimization' view that shows how budget changes could affect key metrics. It adds 'Actual' and 'Estimated' columns in ads reporting, displaying estimated cost per result and results over 7 days. It also provides a recommended budget. This helps when scaling campaigns by offering insights on budget impact.

Bram Van der Hallen
Bram Van der Hallen

Top Creator

Top Meta Ads Creator

Bram Van der Hallen is a Top Meta Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Meta Ads Creator
Marketing API enhances Ads in Threads with new formats and optimizations

Marketing API enhances Ads in Threads with new formats and optimizations

1 months ago

Threads, with over 400 million monthly users, is enhancing its ad experience by expanding formats and creative options. New features include 4:5 ad rendering for images and videos, support for various video ad aspect ratios, and static 1:1 image carousel ads. Advertisers can now customize creative assets using the Placement Asset Customization tool. Existing and new campaigns will automatically utilize these updates for Threads feed placements.

Meta for Developers
Meta for Developers

Official Source

Official Source

Meta for Developers is a Official Source. The source has been verified by Swipe Insight team.

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Meta Gaming Apps Now Support ROAS Campaigns with AEM for Better Ad Performance

Meta Gaming Apps Now Support ROAS Campaigns with AEM for Better Ad Performance

1 months ago

Meta now supports ROAS campaigns with AEM for gaming apps, with a different interface than Android. You can optimize for in-app ad impressions or purchase value, but selecting "Maximize ROAS" doesn't allow choosing a focus like on Android. ROAS campaigns work well for new game launches but lose efficiency over time. This feature is welcomed due to recent performance challenges.

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