Meta Ads News & Updates for October 2025

Facebook Marketing API Adds Limited Spend Feature for Excluded Placements

1 days ago

Starting October 8th, Facebook will allow advertisers to allocate up to 5% of their spend to excluded placements to enhance performance. This feature offers flexibility without fully removing placements. Advertisers must use new API endpoints to set these limits, as the default behavior remains unchanged. Advantage+ placements are still recommended for optimal performance. This feature applies to Sales and Leads objectives, enabling partial delivery to specific placements.

Facebook launches Graph API v24.0 and Marketing API v24.0 for developers

1 days ago

Meta Ads

Facebook launched Graph API v24.0 and Marketing API v24.0, introducing updates such as enabling dynamic media by default for Advantage+ catalog ads, requiring developers to opt out if desired. New features include limited spend on excluded placements, ad set budget sharing, and stricter custom audience restrictions. The video feeds ad placement is discontinued. Developers must update integrations before deadlines to ensure compliance and performance.

Facebook to Deprecate ASC and AAC MAPI with Migration to Advantage+

1 days ago

Meta Ads

Facebook is transitioning to the Advantage+ experience, phasing out legacy APIs like ASC and AAC for campaigns. From MAPI V24.0 on October 8, new ASC/AAC campaigns cannot be created. Developers can migrate existing campaigns to Advantage+ using new fields or through manual Ads Manager edits. Some campaigns, particularly those with specific budget settings or ad set limits, are ineligible for migration. Updated documentation is available for more details.

Automate Meta Ads Creative Generation and Uploading

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Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.

Facebook Bans Ads on Social Issues and Politics in EU Following New Regulations

3 days ago

Meta Ads Facebook

Meta will ban social issue, electoral, or political ads in the EU starting October 6, 2025, due to the EU's TTPA regulation, which complicates advertising processes. This decision does not affect ads outside the EU, and Meta will continue to offer verification and transparency tools globally. Advertisers must update error handling for affected endpoints: campaigns, ads, adsets, and ad creatives. More details can be found in the Marketing API documentation.

Instagram Partnership Ads API adds new features including Testimonials and Lead Generation

3 days ago

Meta Ads Instagram

New features have been added to the Partnership Ads API to help partners optimize ad campaigns. These include adding creator testimonials to ads, using existing posts with Advantage+ Catalog, running lead generation campaigns through the API, and discovering both creator and self-branded content. These updates require no additional app permissions and are available to all users and advertisers to improve ad performance and scale campaigns.

Meta to Offer UK Users Ad-Free Facebook and Instagram Subscription for 2.99 Pounds

4 days ago

Meta Ads Meta

Meta will offer UK users a choice to use Facebook and Instagram free with ads or pay £2.99/month on desktop (£3.99 on mobile) for no ads. The subscription covers all linked accounts, with extra fees for additional accounts. Free users keep seeing ads and controlling their ad experience. This follows UK regulatory guidance to give users choice and support businesses relying on personalized ads.

Meta to Phase Out Automated Ads in Ads Manager by 2026

8 days ago

Meta Ads

Meta is phasing out its Automated Ads feature, which will be removed from Ads Manager by 2026. Existing automated ads will continue running, but new ones cannot be created. Other ad types remain available. Deleting Automated Ads ends the plan immediately and results will no longer be accessible. To delete, go to your Facebook Page, select Ad Center, then Automated Ads, view the ad, click the three dots, select Delete, and confirm.

Meta Uses AI Interactions to Personalize Ads and Content Recommendations

8 days ago

Meta Ads

Meta will personalize content and ad recommendations on its platforms based on users' interactions with its generative AI features, starting December 16, 2025. Notifications about this update will begin on October 7, 2025. Users can adjust their ad preferences anytime and control AI interactions via voice or text. Sensitive topics won't be used for ads, and personalization applies only across linked accounts in the Accounts Center.

New Meta Ads May Change How the Learning Phase is Triggered

11 days ago

Meta Ads

Meta's documentation states that adding a new ad to an active ad set restarts the learning phase, but this may be changing. A recent test showed that after publishing a new ad, the ad set remained active. Most advertisers see this as positive, but some argue that restarting learning could be beneficial. The impact of new ads may vary based on how many are added, reflecting ongoing changes in Meta's advertising rules.

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