Meta Ads News & Updates for March 2025

Meta Ads Introduces Direct Lead Download Button for Campaign Results

1 days ago

Meta has introduced a feature for Lead Form Ads that allows advertisers to download lead data directly from the campaign results table. A "Download" icon is available at the campaign, ad set, and ad levels. Users can click the icon, select a time period and file format (CSV or XLS), and download lead data without extra navigation. This method is the fastest way to access lead information, improving efficiency for marketers using Meta's advertising platform.

Meta Adds 1-Day View Attribution Option for Value Maximization in Sales Campaigns

1 days ago

Meta Ads

Meta has introduced a 1-day view attribution feature for Sales campaigns focused on value optimization. This allows advertisers to track conversions that occur within one day of an ad view, providing quicker insights into ad effectiveness. To use this feature, advertisers must create a Sales campaign, select "Website" as the conversion location, and send purchases with tracking values via Meta Pixel or Conversions API.

No-code Marketing Platform

Featured

Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

Meta Ads introduces Chat with leads feature for instant follow-up on lead ads

3 days ago

Meta Ads

When creating a lead ad in Meta Ads, you can enable the 'Chat with leads' feature for immediate follow-up. After a user fills out the form and opts in, a Messenger conversation starts right away. Users will also see a 'View in Messenger' option on the thank you page. To enable this feature, create a 'Leads' campaign, select 'Instant forms' as the conversion location, and check the box for 'Chat with leads from instant form' under 'Follow up with leads'.

Meta Ads Updates Verification Requirements for Advertisers Targeting Singapore

8 days ago

Meta Ads

Meta is updating verification requirements for advertisers targeting Singapore due to the Online Criminal Harms Act. Starting in early-April, advertisers must verify the beneficiary and payer of their ads, with a deadline of June 2025. Ads must disclose the name of the individual or organization paying for and benefiting from the ad, visible in the ad's infosheet and Ad Library. Most advertisers will have access to these processes by early-May 2025.

Meta updates Leads and Sales campaign setup flow to prioritize AI-driven targeting

10 days ago

Meta Ads

Meta has updated the campaign setup for Leads and Sales campaigns, removing the need for advertisers to choose a setup. This change promotes AI-driven targeting with Advantage+ options enabled by default, while manual targeting remains available but less visible. To access manual options, advertisers must go to the ad set level, find the gear icon, and switch to manual targeting. Default settings may still allow AI to expand targeting beyond specified parameters.

Trending ️‍🔥

Meta Expands Google Analytics Integration to More Advertisers

18 days ago

Google Analytics Meta Ads

Meta is expanding access for advertisers to connect Google Analytics to their Meta accounts to enhance campaign performance. This integration aligns Meta's advertising platform with Google Analytics data. The connection process involves selecting a Google Analytics property, defining traffic source access, and configuring event mapping. Benefits include improved understanding of results and early access to ad system updates.

Instagram adds quick testimonials to Partnership Ads for enhanced creator endorsements

22 days ago

Meta Ads Instagram

Instagram is introducing a feature in Partnership Ads allowing brands to add creator endorsements as text-only testimonials in comments. Creators can write short messages related to brand campaigns, enhancing their earning potential. Partnership ads enable creators to reach larger audiences and charge more. They can create original content, monetize existing posts, or use quick testimonials to increase earnings while maintaining control over their content.

Trending ️‍🔥

Meta Launches Signals Gateway for Server-Side Data Pipeline Integration

1 months ago

Tracking Meta Ads

Meta introduced the Signals Gateway, enabling businesses to build data pipelines and send first-party data without dedicated developer resources. It streamlines event management, cutting integration time from weeks to hours and reducing costs. The Gateway supports multiple domains and requires a public cloud provider account for setup. It includes a user interface for configuring pipelines, monitoring event activity, and receiving notifications.

Meta Updates Sales Campaigns with New Custom Audiences Targeting Structure

1 months ago

Meta Ads

Meta has updated its Sales Campaigns targeting by replacing traditional audience types with Custom Audiences for Advantage+ catalog ads. Advertisers must create Custom Audiences in Meta Business Suite, selecting Catalog as the source. This feature allows targeting based on product interactions like views, cart additions, and purchases. Advertisers can refine targeting for upselling and cross-selling, using Any/All criteria and managing custom audiences at the ad set level.

Meta Ads News

FAQs

What are the top Meta Ads updates I must know about in 2025?

What are the latest Meta Ads news this month?

What are the best Meta Ads tools that I should use?

What's the best source for Meta Ads news and updates?

Is there a Meta Ads newsletter I can subscribe to?