Meta Ads News & Updates for May 2025

Meta Shares Five Tips for Businesses to Enhance Ad Performance and Engagement

1 days ago

Meta's Q1 earnings provide insights for businesses to enhance performance through AI-enabled ads, video, and messaging. Recommendations include using Meta Advantage+ for ad optimization, leveraging video for engagement, and enhancing customer interactions via WhatsApp and Messenger. Threads is growing with over 350 million users, making it a viable advertising platform. Collaborating with creators can also significantly boost customer acquisition and engagement.

Meta launches Omnichannel ad campaigns to boost sales online and in-store

3 days ago

Meta Ads

Meta has launched 'Omnichannel' ad campaigns to boost sales in physical stores and online through one campaign. Advertisers can use all targeting options and ad formats for sales objectives, applicable to both 'Advantage+ shopping campaigns' and 'Manual sales campaigns'. Choosing 'Website and in-store' optimization allows ads to optimize automatically and display nearby store information. Required setup includes a dataset for event matching and a connected catalog.

Meta Ads updates Branding feature for enhanced AI-generated text and images

3 days ago

Meta Ads

An update to Branding in Ads Manager enhances AI-generated text and images for advertisers. Users can now add brand details, including Text Tone and Visual Style, alongside logos and colors. Text Tone defines the voice for AI text, while Visual Style guides background generation. These features aim to improve the consistency of AI outputs with company branding, potentially increasing advertiser confidence in using these tools.

Meta Ads adds new Show as carousel option to Show Products Advantage+ enhancements

4 days ago

Meta Ads

Meta has introduced a new display option, "Show as carousel," for the "Show Products" Advantage+ enhancements in single image and video ads linked to a product catalog. There are two options: the original layout, where products appear below the ad, and the new carousel format, which shows products after the main ad. The carousel option is on by default for new ads but was off for existing ones. The enhancement is now called "Show Products."

Marketing Workflow Templates

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Incremental Attribution Now Available in Compare Attribution Settings Feature

5 days ago

Meta Ads

Incremental Attribution is now part of the Compare Attribution Settings feature, adding an “Advanced” option for advertisers. This allows a breakdown of results by attribution setting in Ads Manager. Incremental conversions focus on those that wouldn’t have happened without ad exposure. Users can view these conversions without changing their ad set's attribution setting, with results starting from April 1st. The impact on conversions varies by advertising strategy.

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Threads Ads Launch for All Meta Advertisers

9 days ago

Meta Ads

Meta is expanding ads in Threads to all eligible advertisers globally, enabling them to reach a growing community. Ads will appear in the Threads feed by default for new campaigns, with an option to opt out. A limited test will involve a small group of advertisers featuring image ads that meet Meta's brand safety standards. Users will have controls over the ads they see, and an inventory filter will help manage placements. The rollout will occur in select markets as testing continues.

Meta Updates Catalog Ads with Dynamic Overlays for Improved User Experience

10 days ago

Meta Ads

Meta has streamlined the Ads creation interface by moving Info Labels for catalog items to the Advantage+ creative enhancements section, renaming them to “Dynamic Overlays.” Functionality remains similar, allowing automatic or manual customization of labels. A notable improvement is the ability to toggle each label type on or off individually. This reorganization helps address the cluttered Ads creation page, but the Page creation section still needs improvement.

Meta Advantage+ Update Highlights AI Tools for Enhanced Advertising Performance

10 days ago

Meta Ads

Meta has updated its AI tools for advertisers with Advantage+, a suite of automated ad products that enhance campaign performance. Advertisers using these tools have seen a 5% decrease in costs and an average revenue return of $4.52 for every dollar spent. Advantage+ includes end-to-end solutions for sales, app promotion, and lead generation, along with single-step options for audience targeting, placements, budget optimization, and creative diversification.

Incremental Attribution feature added to Meta Ads reporting for better conversion insights

16 days ago

Meta Ads

Meta Ads reporting now includes 'Incremental Attribution' with a new 'Advanced' option in the 'Compare attribution settings.' This feature shows 'Incremental conversions,' which are conversions that would not have happened without the ad. Users can add the 'Incremental attribution' column to analyze these conversions, even if not optimizing for them. The updated settings also allow comparison of different view and click attributed results with incremental results.

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