Meta Ads News & Updates for April 2025

Meta allows advertisers to edit attribution settings for value optimization

2 days ago

Advertisers can now edit their optimization settings for value, adding a 1-day view attribution option. Previously, Meta's default was 7-day click attribution, differing from the usual 7-day click and 1-day view for maximizing conversions. The reasons for the previous exclusion of 1-day view are unclear, possibly due to the lower value of view-through conversions. Advertisers are encouraged to experiment with this new option to assess its impact on overall value.

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Meta Ads Manager Introduces Conditional Formatting for Enhanced Performance Insights

2 days ago

Meta Ads

Meta Ads Manager now includes Conditional Formatting, previously limited to the Ads reporting tool. This feature helps users quickly identify top and low performers. By clicking the arrow next to a column name, users can create rules based on metrics like 'Cost per result' and 'Purchase ROAS'. Conditions can be set, and colors like red, yellow, green, or blue can be applied, resulting in a colorful report that aids analysis.

Meta Launches Frequency Control for Sales Campaigns

3 days ago

Meta Ads

Meta has introduced Frequency Control for Sales campaigns, enabling advertisers to set how often their ads are shown weekly. This feature is important for creative testing and applies to campaigns of 7 days or longer, using a lifetime budget without bid control. Research indicates that performance drops by 60% after four views, so managing frequency can improve ad effectiveness. Despite some limitations, this tool aims to enhance overall ad performance.

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Meta Ads Now Automatically Include UTM Parameters for All Ads

4 days ago

Meta Ads

UTM Parameters are now automatically added to all Meta ads when not manually provided, helping advertisers attribute website results to specific campaigns and ads. Meta will include parameters like utm_source, utm_medium, utm_campaign, utm_content, utm_term, and utm_id in the landing page URL. This allows tracking results in external analytics tools. However, it's still advisable to manually create a UTM parameter template for improved analysis.

Marketing Workflows Powered by AI

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Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

Meta tests new AI-generated ad feature Comment Keywords for positive feedback display

5 days ago

Meta Ads

Meta is testing a new AI-generated ad feature called Comment Keywords, which extracts positive or neutral keywords from ad comments to display under the ad. Examples include “Easy to assemble” and “Great quality.” While useful, there is a risk of capturing negative meanings. Brands with strict control over ad copy may want to disable this feature. Check your Advertising Settings to see if you're part of the test, as it may be enabled by default.

Meta Ads Introduces Social Information Feature for Aggregating Likes Across Ads

6 days ago

Meta Ads

Meta has introduced a feature in Advertising Settings called SOCIAL INFORMATION, which allows likes and reactions to be aggregated across similar ads. This can enhance the perceived engagement of individual ads. However, if comments are also aggregated, it could lead to issues. The feature is ON by default, and while generally acceptable to keep it enabled, users should check their settings. It is unclear how Meta defines similarity for aggregation.

Meta Introduces Flexible Form Delivery for Personalized Instant Forms

6 days ago

Meta Ads

Meta has introduced Flexible Form Delivery for instant forms, allowing tailored form elements based on user responses. This feature may still be in testing, as there is no official documentation. Users can enable this option for Meta to optimize settings, like removing images and reordering questions. There are two modes: automatic optimizations or manual adjustments for specific elements. It aims to enhance results through automation.

Meta Adds Option to Disable Autofill in Instant Forms

16 days ago

Meta Ads

Advertisers can disable autofill for email and phone fields in instant forms. This option may be new or in testing and applies only to these fields. Autofill simplifies form completion and can generate leads, but it risks using outdated contact info, leading to low-quality leads. Turning off autofill requires manual entry, which could introduce typos. This change may reduce the need for website leads, though it might increase costs.

Meta Launches AI Tools for Creator Discovery and Marketing Insights on Instagram

18 days ago

Meta Ads Meta

Creators influence purchasing decisions, with 53% of consumers more likely to buy items they promote. Meta is enhancing its creator marketplace with AI tools for better creator discovery and recommendations. Businesses can find suitable creators based on brand affinity and keyword searches. New features include playable reels on creator cards and easier engagement options. The Marketing API for partnership ads is expanding to improve campaign management.

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