Browse Meta Ads updates sorted by latest
2 hours ago
Meta now supplements Custom Audiences for Facebook or Instagram shops with on-platform events and shop audiences. When creating a website custom audience targeting certain events or all visitors, Meta adds people who interacted with products on FB/IG. This can increase retargeting audience size and improve ad campaign results.
1 days ago
Meta changed ad creative selection: upload multiple creatives in different aspect ratios and customize each with crops, text, and destinations. You can exclude placements per media. Without customization, Meta auto-crops media for each user and placement. It's advised to exclude some placements manually, like vertical ones for 4:5 images. Meta adds related media automatically; review and remove to maintain control.
8 days ago
The 'WhatsApp Status' ad placement is expanding to more Meta ad accounts. It activates automatically in 'Traffic' campaigns optimized for link clicks, daily reach, or impressions when using 'Advantage + placements'. Meta added an option to include WhatsApp users with unknown age, potentially increasing reach. Fullscreen vertical (9:16) images or videos are recommended. Without a linked WhatsApp profile, ads may use your Facebook page.
Threads has over 400 million monthly users and now supports App Ads globally via the Marketing API, allowing app install and event optimization campaigns without new creatives. A new reply moderation tool lets advertisers view, hide, and respond to top-level replies on Threads ads, requiring specific permissions. More details and updates are in the developer documentation and changelog.
Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.
10 days ago
Meta introduced new filters for Facebook and Instagram custom audiences to refine retargeting. Users can now retarget based on engagement frequency ('at least' x times) and time frame ('in the past' x to x days). These filters apply to various interactions like account visits, post engagement, and call-to-action clicks. This update helps create higher-quality, evergreen retargeting segments, especially for large audiences.
22 days ago
Meta is changing how ad formats are selected, moving away from traditional formats like Flexible, Single image, Carousel, and Collection. Instead, ads will use a new system allowing multiple formats and creatives within a single ad, using Uploaded Media and Format display options. This shift enables ads to adapt dynamically across platforms, driven by AI, aiming to maximize advertiser results and Meta's revenue.
28 days ago
Meta will add extra charges called "Location Fees" to cover Digital Service Taxes in certain countries starting April 2026. The fees vary by country: Austria 5%, France 3%, Italy 3%, Spain 3%, Turkey 5%, and the UK 2%. These fees apply based on where ads are shown, not where the advertiser's business is located, increasing the effective CPM for campaigns in these markets.
Trending ️🔥29 days ago
Meta updated click attribution for paid social ads. Click-through attribution now counts only link clicks, while non-link interactions are categorized as engage-through attribution, applying to all formats. The video engaged-view threshold dropped from 10 to 5 seconds, reflecting that many conversions happen quickly. Total reported results should remain stable, but advertisers should check shifts using Ads Manager and review settings if engaged-view was disabled.
1 months ago
Meta changed how CTA buttons appear on existing posts. Previously, adding a CTA in Ads Manager updated the original post, showing the button on the Page too. Now, the CTA only appears in the ad, not on the original post. This allows advertisers to tailor CTAs to campaign goals, align messaging with funnel stages, and test multiple CTAs without changing the organic post.
