Meta Ads News & Updates for November 2025

Marketing Marketing API adds new opportunity score features boost performance

3 hours ago

Meta has launched new opportunity score features in its Marketing API, enabling advertisers to evaluate campaign optimization on a 0-100 scale. This score is based on the implementation of over 40 personalized recommendations aimed at improving ad performance. Users can access these insights via API and link to Ads Manager for further actions. However, a high opportunity score does not guarantee future performance, as various factors can influence results.

Meta Boosts App Ads Performance with Advanced AI Value Optimization

8 days ago

Meta Ads

Meta improved app promotion with AI targeting focused on advertisers' specific goals like app downloads, in-app purchases, or ROAS. Value optimization campaigns yield 29% higher ROAS than volume-focused ones. Meta also aligns ad attribution with Mobile Measurement Partners by adjusting user targeting windows to match advertisers' definitions, enhancing campaign efficiency and delivering more valuable conversions.

Meta Launches AI-Powered Tools to Boost Lead Generation in Ads Globally

12 days ago

Meta Ads

Meta launched AI tools for lead generation during the post-holiday Q5 period. Advantage+ leads campaigns use AI globally to find cost-effective leads. CRM integration with Zapier and Salesforce is simplified, allowing up to 100,000 free lead events. New SMS and email verification reduce spam. Automated Messenger chats and third-party templates enhance lead nurturing, helping advertisers capture quality leads with less competition and better optimization in Q5.

Automate Meta Ads Creative Generation and Uploading

Featured

Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.

Meta launches Budget optimization view to forecast ad budget impact on results

14 days ago

Meta Ads

Meta introduced a new 'Budget optimization' view that shows how budget changes could affect key metrics. It adds 'Actual' and 'Estimated' columns in ads reporting, displaying estimated cost per result and results over 7 days. It also provides a recommended budget. This helps when scaling campaigns by offering insights on budget impact.

Marketing API enhances Ads in Threads with new formats and optimizations

14 days ago

Threads Meta Ads

Threads, with over 400 million monthly users, is enhancing its ad experience by expanding formats and creative options. New features include 4:5 ad rendering for images and videos, support for various video ad aspect ratios, and static 1:1 image carousel ads. Advertisers can now customize creative assets using the Placement Asset Customization tool. Existing and new campaigns will automatically utilize these updates for Threads feed placements.

Meta Gaming Apps Now Support ROAS Campaigns with AEM for Better Ad Performance

15 days ago

Meta Ads

Meta now supports ROAS campaigns with AEM for gaming apps, with a different interface than Android. You can optimize for in-app ad impressions or purchase value, but selecting "Maximize ROAS" doesn't allow choosing a focus like on Android. ROAS campaigns work well for new game launches but lose efficiency over time. This feature is welcomed due to recent performance challenges.

Facebook Implements New Verification and Transparency Rules for Advertisers in Thailand

15 days ago

Meta Ads

Meta is expanding verification and transparency requirements for advertisers in Thailand to enhance platform safety. Advertisers must verify who benefits from and pays for their ads, with this information included in the “Ad info” section. Notifications will be sent via email and advertising tools, giving 7 days to complete verification. Failure to verify will prevent ad delivery in Thailand. Advertisers are encouraged to start the process now to avoid disruptions.

Meta adds Device platform option to Value rules for better ad targeting

19 days ago

Meta Ads

Meta added 'Device platform' to 'Value rules', letting advertisers adjust bids based on mobile vs. desktop users. Value rules help prioritize audiences or conditions that matter more to a business without excluding others. For example, if desktop users have higher lifetime value, advertisers can increase bids for them. This helps guide ad delivery toward more valuable segments using data-driven decisions.

Meta updates product catalog setup for sales campaigns with new campaign-level assignment

21 days ago

Meta Ads

Meta is updating how product catalogs are set in sales campaigns by requiring catalog assignment at the campaign level, with no option to change it after publishing. Multiple catalogs per campaign are no longer allowed, and product ads need a campaign-level catalog. Previously, catalogs could be set at either campaign or ad level, allowing more flexibility. This change may reduce errors but limits catalog-only campaign options.

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