Browse Meta Ads updates sorted by latest
1 days ago
Meta will automatically add products from your website not currently in your catalog to help boost sales and ad performance. Advertisers may see a notice about this update. To avoid syncing unwanted products, review the update in Commerce Manager's Overview and opt out or edit the products included. This prevents irrelevant items from appearing in your ads.
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Starting June 22, 2026, Facebook will replace Nielsen's DMA with Comscore Markets® for automotive ads. Campaigns using Nielsen’s DMA will pause until updated. From March 23, 2026, advertisers can update vehicle offer feeds with Comscore Market IDs using a provided mapping table. Notifications begin April 20, and all Nielsen DMA targeting ends June 22. Updates via Catalog Manager or API are required to resume campaigns.
7 days ago
Meta updates Meta Pixel and Conversions API to simplify ad tracking and boost performance for all businesses. The AI-powered Meta Pixel auto-adds product and business info, cutting technical work and helping smaller advertisers. A one-click Conversions API setup needs no technical skills, reducing costs and setup time. These changes improve data sharing and ad targeting while freeing advertiser resources.
8 days ago
You can now edit Instant Forms in Meta Ads Manager, which was not possible before. Previously, you could only duplicate or archive forms. The updated interface allows editing and managing forms at the ad level, saving time and offering more flexibility. This update is appreciated by users.
9 days ago
Meta Advertisers' 'Format Display Options' replace 'Flexible' and 'Collection' formats in ad setup. With 'Manual upload', only 'Single image or video' and 'Carousel' remain. 'Single image or video' allows up to 10 media files and enables 'Format display options' for showing products or site links if provided. 'Carousel' lets you show cards as single images/videos or collection tiles, with the first media as primary.
16 days ago
Threads is now a dynamic URL parameter in Meta Ads, labeled 'th' and 'threads_stream'. You can create live video ads directly in Meta Ads Manager by linking live videos from your Facebook Page. Two new metrics, 'WhatsApp Channel Follows' and its cost, track followers from ads. Catalog ads now feature automatic image cropping for better fit in feeds and stories. Website Custom Audiences may include Facebook/Instagram shop audiences to boost retargeting.
21 days ago
Meta now supplements Custom Audiences for Facebook or Instagram shops with on-platform events and shop audiences. When creating a website custom audience targeting certain events or all visitors, Meta adds people who interacted with products on FB/IG. This can increase retargeting audience size and improve ad campaign results.
22 days ago
Meta changed ad creative selection: upload multiple creatives in different aspect ratios and customize each with crops, text, and destinations. You can exclude placements per media. Without customization, Meta auto-crops media for each user and placement. It's advised to exclude some placements manually, like vertical ones for 4:5 images. Meta adds related media automatically; review and remove to maintain control.
29 days ago
The 'WhatsApp Status' ad placement is expanding to more Meta ad accounts. It activates automatically in 'Traffic' campaigns optimized for link clicks, daily reach, or impressions when using 'Advantage + placements'. Meta added an option to include WhatsApp users with unknown age, potentially increasing reach. Fullscreen vertical (9:16) images or videos are recommended. Without a linked WhatsApp profile, ads may use your Facebook page.
