Browse Meta Ads updates sorted by latest
1 days ago
Meta Ads now may show promotions directly on ads before users tap them, sometimes changing the CTA to 'See offer'. You can add promotions manually or auto-source promo codes, though auto-sourcing is not recommended for many promotions. To add, go to the ad level in the campaign and find the 'Creative setup' section. Always check for auto-selected promotions to avoid irrelevant offers.
Meta has introduced tools to improve partnership ads on Facebook and Instagram, including better insights, an expanded Partnership Ads Hub, a new Partnership Ads API, and simpler permissions for creators. These ads reduce costs and boost engagement. AI features like creator testimonials enhance performance. Creator eligibility now includes professional mode profiles, broadening options for advertisers.
Facebook Marketplace is launching its first Holiday Shop for the 2024 season, featuring unique and affordable gifts curated by real people. Young adults are increasingly searching for items like fashion and electronics. The shop includes collections such as Gametime Gifts, Family Finds, Tech Collection, and Vintage Gems. Users can access the Holiday Shop by searching in the Marketplace tab of the Facebook app and ensuring their app is updated.
Marketing Auditor simplifies your audit process, letting you generate comprehensive, white-label reports in just a few clicks. Save over 10 hours per report while analyzing 200+ data points and delivering 50+ pages of actionable insights. Customize reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides to showcase your expertise.
1 months ago
Meta's 'Leads' campaigns with 'Instant forms' now allow users to message you on WhatsApp immediately after submitting their info. This feature helps connect with prospects and build trust via a CTA button for WhatsApp chat. To use it, add and connect a WhatsApp business account to your page, then select the account and customize the CTA text, defaulting to 'Chat on WhatsApp'.
1 months ago
Meta has expanded 'Value rules' to include 'Conversion location,' allowing custom value rules for conversions on websites, apps, or Instant forms. Increasing bids for a location like Instant forms can boost conversions there but may raise overall costs. Users should review data carefully before applying these rules. Value rules guide algorithms toward valuable outcomes without excluding options.
1 months ago
Meta has launched new opportunity score features in its Marketing API, enabling advertisers to evaluate campaign optimization on a 0-100 scale. This score is based on the implementation of over 40 personalized recommendations aimed at improving ad performance. Users can access these insights via API and link to Ads Manager for further actions. However, a high opportunity score does not guarantee future performance, as various factors can influence results.
2 months ago
Meta improved app promotion with AI targeting focused on advertisers' specific goals like app downloads, in-app purchases, or ROAS. Value optimization campaigns yield 29% higher ROAS than volume-focused ones. Meta also aligns ad attribution with Mobile Measurement Partners by adjusting user targeting windows to match advertisers' definitions, enhancing campaign efficiency and delivering more valuable conversions.
2 months ago
Meta launched AI tools for lead generation during the post-holiday Q5 period. Advantage+ leads campaigns use AI globally to find cost-effective leads. CRM integration with Zapier and Salesforce is simplified, allowing up to 100,000 free lead events. New SMS and email verification reduce spam. Automated Messenger chats and third-party templates enhance lead nurturing, helping advertisers capture quality leads with less competition and better optimization in Q5.
2 months ago
Meta introduced a new 'Budget optimization' view that shows how budget changes could affect key metrics. It adds 'Actual' and 'Estimated' columns in ads reporting, displaying estimated cost per result and results over 7 days. It also provides a recommended budget. This helps when scaling campaigns by offering insights on budget impact.
