Meta Ads News

Browse Meta Ads updates sorted by latest

Meta launches beta of Video Generation feature for AI-powered ad videos

Meta launches beta of Video Generation feature for AI-powered ad videos

1 hours ago

Meta's new Video Generation feature, now in beta, uses generative AI to turn single-image ads into multi-scene videos with text and music. It creates lifelike animations, not just slideshows, by using user images, account images, and website content. Users can customize scenes and text overlays. Currently, it's limited to English-speaking audiences and select verticals, with wider availability expected later.

Dario Zannoni
Dario Zannoni

Top Creator

Top Paid Media Creator

Dario Zannoni is a Top Paid Media Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Paid Media Creator
Meta is changing Post engagement to Interactions

Meta is changing Post engagement to Interactions

1 days ago

Meta is replacing the 'Post engagement' type with 'Interactions', which now optimizes only for likes, comments, shares, and saves, unlike the old type that included video plays, photo views, link clicks, and more. This change means fewer reported results at higher costs but helps balance ad delivery across formats, reducing bias toward video ads and fragmentation.

Bram Van der Hallen
Bram Van der Hallen

Top Creator

Top Meta Ads Creator

Bram Van der Hallen is a Top Meta Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Meta Ads Creator
Meta Updates Click Attribution Definition for Better Conversion Insights

Meta Updates Click Attribution Definition for Better Conversion Insights

3 days ago

Meta updated its click attribution definition to clarify what counts as a conversion. It now states that any click on an ad counts towards conversion within 1 or 7 days, including likes and shares. The author is frustrated that non-link clicks are included, arguing they should be separated from actual link clicks for accurate tracking. This issue has persisted for years, complicating the understanding of true conversion value.

Jon Loomer
Jon Loomer

Top Creator

Top Meta Ads Creator

Jon Loomer is a Top Meta Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Meta Ads Creator
Marketing Workflow Templates

Marketing Workflow Templates

Featured

Markifact offers ready-to-use marketing workflow templates to save time and automate digital marketing tasks. It is a no-code platform that enables users to create AI-powered workflows for automating decisions and actions across various marketing channels. Scale your marketing with agentic workflows, start using Markifact now for free!

Markifact
Markifact

Verified Sponsor

Verified Sponsor

Markifact is a Verified Sponsor. Want to get featured here? Contact us.

Verified Sponsor
Facebook Marketing API Adds Limited Spend Feature for Excluded Placements

Facebook Marketing API Adds Limited Spend Feature for Excluded Placements

7 days ago

Starting October 8th, Facebook will allow advertisers to allocate up to 5% of their spend to excluded placements to enhance performance. This feature offers flexibility without fully removing placements. Advertisers must use new API endpoints to set these limits, as the default behavior remains unchanged. Advantage+ placements are still recommended for optimal performance. This feature applies to Sales and Leads objectives, enabling partial delivery to specific placements.

Meta for Developers
Meta for Developers

Official Source

Official Source

Meta for Developers is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Facebook launches Graph API v24.0 and Marketing API v24.0 for developers

Facebook launches Graph API v24.0 and Marketing API v24.0 for developers

7 days ago

Facebook launched Graph API v24.0 and Marketing API v24.0, introducing updates such as enabling dynamic media by default for Advantage+ catalog ads, requiring developers to opt out if desired. New features include limited spend on excluded placements, ad set budget sharing, and stricter custom audience restrictions. The video feeds ad placement is discontinued. Developers must update integrations before deadlines to ensure compliance and performance.

Meta for Developers
Meta for Developers

Official Source

Official Source

Meta for Developers is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Facebook to Deprecate ASC and AAC MAPI with Migration to Advantage+

Facebook to Deprecate ASC and AAC MAPI with Migration to Advantage+

7 days ago

Facebook is transitioning to the Advantage+ experience, phasing out legacy APIs like ASC and AAC for campaigns. From MAPI V24.0 on October 8, new ASC/AAC campaigns cannot be created. Developers can migrate existing campaigns to Advantage+ using new fields or through manual Ads Manager edits. Some campaigns, particularly those with specific budget settings or ad set limits, are ineligible for migration. Updated documentation is available for more details.

Meta for Developers
Meta for Developers

Official Source

Official Source

Meta for Developers is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Facebook Bans Ads on Social Issues and Politics in EU Following New Regulations

Facebook Bans Ads on Social Issues and Politics in EU Following New Regulations

9 days ago

Meta will ban social issue, electoral, or political ads in the EU starting October 6, 2025, due to the EU's TTPA regulation, which complicates advertising processes. This decision does not affect ads outside the EU, and Meta will continue to offer verification and transparency tools globally. Advertisers must update error handling for affected endpoints: campaigns, ads, adsets, and ad creatives. More details can be found in the Marketing API documentation.

Meta for Developers
Meta for Developers

Official Source

Official Source

Meta for Developers is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Instagram Partnership Ads API adds new features including Testimonials and Lead Generation

Instagram Partnership Ads API adds new features including Testimonials and Lead Generation

9 days ago

New features have been added to the Partnership Ads API to help partners optimize ad campaigns. These include adding creator testimonials to ads, using existing posts with Advantage+ Catalog, running lead generation campaigns through the API, and discovering both creator and self-branded content. These updates require no additional app permissions and are available to all users and advertisers to improve ad performance and scale campaigns.

Meta for Developers
Meta for Developers

Official Source

Official Source

Meta for Developers is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Meta to Offer UK Users Ad-Free Facebook and Instagram Subscription for 2.99 Pounds

Meta to Offer UK Users Ad-Free Facebook and Instagram Subscription for 2.99 Pounds

10 days ago

Meta will offer UK users a choice to use Facebook and Instagram free with ads or pay £2.99/month on desktop (£3.99 on mobile) for no ads. The subscription covers all linked accounts, with extra fees for additional accounts. Free users keep seeing ads and controlling their ad experience. This follows UK regulatory guidance to give users choice and support businesses relying on personalized ads.

Meta
Meta

Official Source

Official Source

Meta is a Official Source. The source has been verified by Swipe Insight team.

Official Source

FAQs