Meta Launches Creative Trends Analytics Tools in Business Suite for Advertisers
1 days ago
Meta introduced two new creative analytics features in its Business Suite: Creative Freshness and Creative Mix reports. Creative Freshness provides data on the average number of new creatives each week, helping advertisers track their refresh rate to avoid creative fatigue and reduce costs. Creative Mix offers insights into advertising spend across different media formats, promoting a balanced use of images and videos to potentially enhance conversion rates.