Browse Meta Ads updates sorted by latest
Meta Ads MCP servers link AI clients to Meta Marketing API for reporting and campaign tasks. Markifact suits agencies needing execution, multi-account support, and approvals. Official Meta MCP offers first-party Meta-only access with limited write actions. Open-source MCPs give developer control but need upkeep. Supermetrics and Windsor.ai focus on reporting; Windsor.ai is read-only for safety. Choose based on write needs, account scale, and integrations.
28 days ago
Meta introduces the ads CLI, a command-line tool for managing Meta ad campaigns without custom code. It simplifies repetitive tasks like authentication and pagination, supports multiple output formats, and integrates into workflows. Users can create, update, and analyze campaigns, ad sets, creatives, catalogs, and datasets from the terminal. Designed for automation, it supports scripting, exit codes, and environment variables. Requires Python 3.12+.
Upload all Meta ad types in bulk directly from Google Sheets, single image, video, carousel, and flexible ads. Control placements, multiple headlines, primary texts, descriptions, and creatives from one spreadsheet. Built for agencies and teams managing dozens of ads across multiple accounts, helping you launch faster, stay consistent, and avoid costly manual errors.
Facebook updates Developer Policies to improve ad-buying transparency and account structure. Advertisers must keep end advertisers in separate ad accounts unless using vendor_id or brand fields properly. From February 3, 2027, ad-buying solutions must disclose ad spend, fees, and campaign details upon end advertiser request. Meta may disclose info if policy violations are suspected, without prior notice. These changes align with industry standards.
1 months ago
Meta introduced a no-cost, one-click Conversions API for easier setup. If you already use an advanced CAPI, no changes are needed. For those relying only on Meta Pixel with limited tech resources, this basic CAPI can be enabled via Events Manager in Meta Business Suite. It creates a server-side connection to send web data alongside the Pixel, with automatic event deduplication. Setup involves selecting or creating a dataset and choosing 'Set up with Meta.'
1 months ago
Meta will automatically add products from your website not currently in your catalog to help boost sales and ad performance. Advertisers may see a notice about this update. To avoid syncing unwanted products, review the update in Commerce Manager's Overview and opt out or edit the products included. This prevents irrelevant items from appearing in your ads.
Starting June 22, 2026, Facebook will replace Nielsen's DMA with Comscore Markets® for automotive ads. Campaigns using Nielsen’s DMA will pause until updated. From March 23, 2026, advertisers can update vehicle offer feeds with Comscore Market IDs using a provided mapping table. Notifications begin April 20, and all Nielsen DMA targeting ends June 22. Updates via Catalog Manager or API are required to resume campaigns.
1 months ago
Meta updates Meta Pixel and Conversions API to simplify ad tracking and boost performance for all businesses. The AI-powered Meta Pixel auto-adds product and business info, cutting technical work and helping smaller advertisers. A one-click Conversions API setup needs no technical skills, reducing costs and setup time. These changes improve data sharing and ad targeting while freeing advertiser resources.
1 months ago
You can now edit Instant Forms in Meta Ads Manager, which was not possible before. Previously, you could only duplicate or archive forms. The updated interface allows editing and managing forms at the ad level, saving time and offering more flexibility. This update is appreciated by users.
1 months ago
Meta Advertisers' 'Format Display Options' replace 'Flexible' and 'Collection' formats in ad setup. With 'Manual upload', only 'Single image or video' and 'Carousel' remain. 'Single image or video' allows up to 10 media files and enables 'Format display options' for showing products or site links if provided. 'Carousel' lets you show cards as single images/videos or collection tiles, with the first media as primary.
