Meta Ads News & Updates for August 2025

Meta launches Creative Testing to optimize ads by testing multiple versions in one set

1 days ago

Meta is launching a Creative Testing feature to test multiple versions of the same ad within one ad set, keeping learnings consolidated. Since Meta ad delivery depends more on creative than targeting, this helps optimize ads by testing small changes like calls to action, overlays, or formats. Tests run 1-30 days with 2-5 variations, using metrics like CPC or cost per purchase. The feature is currently limited but promising for ad optimization.

Meta Introduces Value Rules for Ad Placements to Optimize Bidding Strategy

1 days ago

Meta Ads

Meta has introduced value rules for ad placements, enabling advertisers to adjust bids based on age, gender, location, and placements. This feature can be accessed in advertising settings to create rule sets for platforms like Facebook and Instagram. While it may optimize budget distribution, there are concerns that misuse could negatively impact results, as the algorithm might already be optimizing placements effectively.

AI marketing workflows made simple

Featured

Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

DoubleVerify Launches Content-Level Controls Boosting Meta Ad Quality

7 days ago

Meta Ads

DoubleVerify launched content-level controls for Meta's Facebook and Instagram, letting advertisers avoid unsuitable content before ads run. This complements post-bid brand safety measures, improving ad quality and campaign impact. It adds 30 new avoidance categories and uses AI for efficient content analysis. These tools help brands optimize ad placement and ROI on Meta platforms.

Meta Q2 Revenue Hits 47.5B Beats Estimates as AI Hiring Drives Growth

7 days ago

Meta Ads Meta

Meta's Q2 FY25 results showed daily active users up 6% to 3.48B and ad impressions up 11%. Revenue rose 22% to $47.5B, beating estimates, with a 43% operating margin and EPS of $7.14. Capex guidance increased to $66-72B. Meta's stock rose over 12% after hours. CEO Zuckerberg emphasized heavy AI talent investment, launching a Superintelligence Lab and boosting Reality Labs revenue with AI Ray-Bans. Nearly 2 million advertisers use Meta's AI tools.

Streamline Customer Updates Using Utility Messages on Messenger

8 days ago

Meta Ads

Timely communication is essential for customer satisfaction. Businesses often struggle to send important notifications like order updates and appointment reminders, risking engagement. Utility messages on Messenger enable businesses to send updates using Meta-approved templates, simplifying message creation and reducing compliance risks. These messages can replace existing tags and support various notifications, enhancing the customer experience.

Meta Can Override Your Destination URL with Website Optimization

8 days ago

Meta Ads

Meta can override your provided URL when you optimize website destination. This feature requires an active product catalog, a sales objective, a website conversion location, and a single image or video ad format. If enabled, Meta directs users to the most relevant page on your site based on their intent, which could be your homepage or a product page. While it may enhance performance, it requires careful use to avoid unwanted redirects.

Meta introduces Ad Set Budget Sharing for optimized budget management

10 days ago

Meta Ads

Meta is launching Ad Set Budget Sharing, a feature for optimizing budget allocation in campaigns. Users must switch to ad set budgets and have at least two ad sets to use it. This feature allows sharing up to 20% of an ad set's budget with others to improve performance. It offers a balance between Advantage+ Campaign Budget and ad set budgets, giving Meta some control while users retain input. Its effectiveness compared to existing options remains unclear.

Meta adds Value Rules to adjust bids by audience and placement in Ads Manager

13 days ago

Meta Ads

Meta introduced 'Value rules' in Ads Manager, allowing advertisers to adjust bids for specific audiences based on Age, Gender, OS, Location, and Placement, including Instagram feed. This feature helps optimize campaigns by focusing budgets on preferred audiences without multiple ad sets. Advertisers can create up to 10 rules with 2 criteria each, and Meta applies the first matching rule to improve conversion outcomes, though costs may rise.

Meta Ads Manager simplifies filtering with new multi-word conditions

15 days ago

Meta Ads

The Meta Ads Manager update simplifies filtering by allowing users to enter multiple words in a single filter instead of creating separate conditions. The 'Contains' filter now reads 'Contains any of' and 'Doesn't contain' is 'Doesn't contain any of,' making it easier to filter campaigns, ad sets, and ads, including by campaign and ad set names.

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