Meta Ads News & Updates for March 2026

Meta adds new filters for precise Facebook and Instagram retargeting audiences

16 hours ago

Meta introduced new filters for Facebook and Instagram custom audiences to refine retargeting. Users can now retarget based on engagement frequency ('at least' x times) and time frame ('in the past' x to x days). These filters apply to various interactions like account visits, post engagement, and call-to-action clicks. This update helps create higher-quality, evergreen retargeting segments, especially for large audiences.

Meta to change ad format selection with new flexible multi-format display options

12 days ago

Meta Ads

Meta is changing how ad formats are selected, moving away from traditional formats like Flexible, Single image, Carousel, and Collection. Instead, ads will use a new system allowing multiple formats and creatives within a single ad, using Uploaded Media and Format display options. This shift enables ads to adapt dynamically across platforms, driven by AI, aiming to maximize advertiser results and Meta's revenue.

Upload Meta Ads in bulk via Google Sheets

Featured

Upload all Meta ad types in bulk directly from Google Sheets, single image, video, carousel, and flexible ads. Control placements, multiple headlines, primary texts, descriptions, and creatives from one spreadsheet. Built for agencies and teams managing dozens of ads across multiple accounts, helping you launch faster, stay consistent, and avoid costly manual errors.

Meta introduces Location Fees adding DST charges for advertisers in select countries

18 days ago

Meta Ads

Meta will add extra charges called "Location Fees" to cover Digital Service Taxes in certain countries starting April 2026. The fees vary by country: Austria 5%, France 3%, Italy 3%, Spain 3%, Turkey 5%, and the UK 2%. These fees apply based on where ads are shown, not where the advertiser's business is located, increasing the effective CPM for campaigns in these markets.

Trending ️‍🔥

Meta updates click attribution to count only link clicks in paid social ads

19 days ago

Meta Ads

Meta updated click attribution for paid social ads. Click-through attribution now counts only link clicks, while non-link interactions are categorized as engage-through attribution, applying to all formats. The video engaged-view threshold dropped from 10 to 5 seconds, reflecting that many conversions happen quickly. Total reported results should remain stable, but advertisers should check shifts using Ads Manager and review settings if engaged-view was disabled.

Meta changes CTA buttons on posts to show only in ads not on original posts

27 days ago

Meta Ads

Meta changed how CTA buttons appear on existing posts. Previously, adding a CTA in Ads Manager updated the original post, showing the button on the Page too. Now, the CTA only appears in the ad, not on the original post. This allows advertisers to tailor CTAs to campaign goals, align messaging with funnel stages, and test multiple CTAs without changing the organic post.

Facebook Launches Graph API v25 and Marketing API v25 Updates

1 months ago

Meta Ads Meta

Facebook Graph API v25 adds Page Viewer Metric replacing legacy reach by June 2026, requiring migration. Webhooks mTLS certificates change to Meta CA by March 31, 2026, needing trust store updates. Ads Insights Async API adds error details. Metadata=1 parameter deprecated. Legacy reach and viewer metrics retire by June 2026, replaced by Media Views. Marketing API phases out ASC and AAC campaigns by Sept 2026. Graph API v19 and v20 deprecated in 2026.

Meta Ads update makes detailed targeting mostly a suggestion with key changes explained

1 months ago

Meta Ads

Meta Ads update reduces control over detailed targeting, making it mostly suggestions for many goals. URL parameters are now managed in one place. Breakdown by Attribution is inconsistently available. Combined Awareness and Sales campaign type is introduced but unclear. Meta AI Business Assistant chatbot launches in beta. US bill may require advertiser verification. Custom event attribution may have delays. Preview to Publish shows ad summary.

Meta Business Suite now supports adding Threads accounts for global ads

1 months ago

Meta Ads

Meta is rolling out Threads ads globally, so add your Threads account to your Meta Business Suite. To do this, go to 'Business Settings' in Meta Business Suite, then 'Threads accounts' under 'Accounts.' You must have an Instagram account with the same username linked first. If your Facebook or Instagram is missing, log in with your Instagram to find or merge business suites. Ensure your business owns all accounts, not third parties.

Meta Ads Launches Ad Sequencing for Awareness and Engagement Campaigns

1 months ago

Meta Ads

Meta Ads introduced ad sequencing for 'Awareness' and 'Engagement' campaigns, previously available only for 'reservation' campaigns with large audiences. To set up, create a campaign with the right objective, set performance goals, control frequency, add ads, configure a lifetime budget, then enable and arrange ad sequencing at the ad set level. This allows ads to show in a specific order, enhancing storytelling and brand interest.

Meta Ads News

FAQs

What are the top Meta Ads updates I must know about in 2025?

What are the latest Meta Ads news this month?

What are the best Meta Ads tools that I should use?

What's the best source for Meta Ads news and updates?

Is there a Meta Ads newsletter I can subscribe to?