Meta Ads News & Updates for February 2025

Instagram adds quick testimonials to Partnership Ads for enhanced creator endorsements

13 hours ago

Instagram is introducing a feature in Partnership Ads allowing brands to add creator endorsements as text-only testimonials in comments. Creators can write short messages related to brand campaigns, enhancing their earning potential. Partnership ads enable creators to reach larger audiences and charge more. They can create original content, monetize existing posts, or use quick testimonials to increase earnings while maintaining control over their content.

Trending ️‍🔥

Meta Launches Signals Gateway for Server-Side Data Pipeline Integration

8 days ago

Tracking Meta Ads

Meta introduced the Signals Gateway, enabling businesses to build data pipelines and send first-party data without dedicated developer resources. It streamlines event management, cutting integration time from weeks to hours and reducing costs. The Gateway supports multiple domains and requires a public cloud provider account for setup. It includes a user interface for configuring pipelines, monitoring event activity, and receiving notifications.

Meta Updates Sales Campaigns with New Custom Audiences Targeting Structure

9 days ago

Meta Ads

Meta has updated its Sales Campaigns targeting by replacing traditional audience types with Custom Audiences for Advantage+ catalog ads. Advertisers must create Custom Audiences in Meta Business Suite, selecting Catalog as the source. This feature allows targeting based on product interactions like views, cart additions, and purchases. Advertisers can refine targeting for upselling and cross-selling, using Any/All criteria and managing custom audiences at the ad set level.

Meta Introduces WhatsApp Number Integration in Lead Forms

10 days ago

Meta Ads

Meta has updated its contact forms to include WhatsApp number collection alongside traditional phone numbers, enhancing communication options for businesses and users. A dedicated field for WhatsApp numbers is now available, useful when standard phone numbers are not an option. This change raises questions about data sourcing, integration with WhatsApp applications, and verification processes, potentially leveraging existing WhatsApp installations.

Automate Your Marketing Audits - Say Goodbye to Manual Checklists

Featured

Marketing Auditor is a comprehensive, automated tool designed to revolutionize the process of auditing digital marketing campaigns. It supports platforms like Google Ads and Google Analytics, performing 200+ automated checks to uncover growth opportunities and deliver actionable insights. Users can generate professional, white-labeled reports customized to their branding and preferred formats like Google Slides and PowerPoint.

Trending ️‍🔥

Meta Enhances Advantage+ AI with New Campaign Optimization Tools and Features

14 days ago

Meta Ads

Meta has enhanced its Advantage+ AI suite with new campaign optimization tools. Advantage+ shopping campaigns have seen a 70% year-over-year growth, and the launch of Meta Andromeda improved ad quality by 8%. A simplified campaign setup will allow all sales, app, and leads campaigns to utilize AI optimizations. New Advantage+ leads campaigns automate lead generation, achieving a 10% lower cost per qualified lead. The opportunity score feature in Ads Manager provides performance evaluations.

Meta Removes Existing Customer Budget Cap Feature from Advantage+ Shopping Campaigns

14 days ago

Meta Ads

The Existing Customer Budget Cap in Advantage+ Shopping Campaigns is being removed, which allowed advertisers to limit budget spending on existing customers. To replicate this, advertisers can create a manual sales campaign that excludes existing customers or set up two ad sets: one targeting existing customers and another targeting a broader audience. If using Advantage Campaign Budget, budget distribution can be optimized, but an ad set spending limit is needed.

Meta Enhances Transparency with AI Labels for Ads Products

16 days ago

AI Meta Ads +1 more

Meta is enhancing transparency in advertising by labeling ads created or edited with generative AI tools. They have collaborated with experts to clarify how these tools influence ads. Labels will show when significant edits are made or when AI-generated photorealistic humans are included. This initiative aims to improve ad transparency and trust, with plans to expand labeling for non-Meta AI tools and refine their approach as expectations evolve.

Meta Announces Changes to Default Inventory Filter Settings for In-Content Ads

17 days ago

Meta Ads

Meta will change its default inventory filter settings for in-content ads from 'Moderate' to 'Expanded' on February 24, 2025. This update affects ads on Facebook in-stream video, Facebook Reels, and the Meta Audience Network. The new setting allows ads to appear alongside sensitive content, including tragedy, social issues, objectionable activity, and strong language. Advertisers should review content categories for brand safety.

Meta to Remove Audience Type Selection in Advantage+ Catalog Sales Campaigns

21 days ago

Meta Ads

Meta will remove the manual Audience Type selection from Advantage+ catalog sales campaigns, requiring advertisers to create custom audiences through the Audiences interface. Current targeting options include finding prospective users and retargeting, with specific strategies for retargeting campaigns. This change aligns with Meta's focus on AI-based broad targeting, promoting Advantage+ solutions. An official timeline for these changes has not been announced.

Meta Ads News

FAQs

What are the top Meta Ads updates I must know about in 2025?

What are the latest Meta Ads news this month?

What are the best Meta Ads tools that I should use?

What's the best source for Meta Ads news and updates?

Is there a Meta Ads newsletter I can subscribe to?