Browse Meta Ads updates sorted by latest
3 days ago
Meta introduced updates to enhance brand engagement on its apps. Reels trending ads, now widely available, increase awareness by 20%. Threads, with 400 million users, offers new ad formats and simpler setup. Value rules for AI ad targeting double high-value conversions. Reels boosts brand lift and lowers costs. Landing page view optimization cuts costs and improves traffic quality.
Meta is launching two APIs to enhance creator marketing on Instagram and Facebook. The Instagram creator marketplace API will be available on October 1, 2025, and the Facebook creator discovery API on October 6, 2025. These APIs help brands discover and evaluate creators for partnership ads, featuring keyword search, creator insights, and similar creator suggestions. Developers can access the APIs after app review, with documentation available for preview.
Create professional Google Ads performance reports in Google Slides with AI insights and visualizations. Transform Google Ads data into polished presentations featuring AI-generated insights and custom visuals to impress stakeholders and streamline reporting. Use cases include reducing manual reporting time, presenting insights without design skills, maintaining reporting schedules, identifying trends, and sharing campaign insights for strategic decisions.
Meta added a new 'Instagram follow' metric allowing advertisers to create custom metrics like Instagram follow rate and cost per Instagram follow. These insights are available immediately without optimizing for Instagram follows. Cost per follow is more relevant when optimizing for profile visits. Both metrics can be added and viewed at campaign, ad set, and ad levels without running specific profile visit ads.
7 days ago
Meta Ads has introduced a new AI feature called Enhance Media Text, which replaces text within ad images to improve engagement. It changes the text in banner images using AI-generated language, likely based on the ad copy, without altering the visual creative. Currently in Beta, it mainly supports English and possibly Spanish. The feature is promising but risky, and transparency about the changes would help advertisers trust it more.
7 days ago
Meta Ads Manager's 'Conditional formatting' now supports more IF columns, expanding beyond 'Cost per result', 'ROAS', 'CPM', 'CTR', and 'CPC'. Users can create multiple rules in Ads Manager for colorful reports that highlight min and max values, improving data analysis. This update aligns conditional formatting in Ads Manager with Ads Reporting features.
11 days ago
Landing Page Views optimization no longer requires a pixel, allowing advertisers to maximize views without installation. Meta may use statistical modeling to estimate views based on user behavior, such as time spent before returning to the app. This change benefits advertisers unable to use pixels, but it does not significantly alter existing traffic quality issues that persist whether optimizing for link clicks or landing page views.
Automatic Translation for videos on Facebook and Instagram has been introduced, featuring lip syncing. Users can select options for closed captions and translations when uploading a Reel in Business Suite, including translating voice with Meta AI. After publishing, users can review the translation. The feature currently supports English to Spanish and vice versa, with plans for broader availability. This innovation aims to enhance global accessibility for videos.
17 days ago
Meta has launched a new REST API framework to simplify integration with its APIs, addressing developer feedback on the Graph API. This framework follows industry standards, enhancing clarity and ease of use. It is contract-driven for schema stability and will support Meta's expanding ecosystem. By 2026, REST will be the default for new APIs. Existing Graph API integrations will remain functional, and developers can expect ongoing updates and resources.
19 days ago
The new 'Instagram follows' metric is rolling out to more Meta ad accounts, allowing customization of Meta ads reports to include it. It shows the number of Instagram follows attributed to ads at campaign, ad set, and ad levels. While you can't optimize for followers yet, you can track which ads convert users into followers. This metric reveals audience interest and helps analyze conversion from profile visits to follows.
