Meta Ads News & Updates for January 2025

Meta Enhances Lead Ads with New SMS Verification Feature

19 hours ago

Meta has enhanced its Lead Ads platform with a new SMS verification system to improve lead quality. This two-step authentication requires leads to enter their phone number, receive a one-time code via SMS, and input the code to validate their submission. Advertisers must include a mandatory phone number field for this feature. The SMS verification aims to reduce fraudulent submissions, ensure higher quality leads, and improve conversion rates.

Tired of spending too much time creating audits for your clients?

Featured

Marketing Auditor simplifies your audit process, letting you generate comprehensive, white-label reports in just a few clicks. Save over 10 hours per report while analyzing 200+ data points and delivering 50+ pages of actionable insights. Customize reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides to showcase your expertise.

Meta Introduces Major Updates to Marketing API v22.0 with Changes to Advantage+ Creative

19 hours ago

Meta Ads

V22.0 of the Marketing API will launch on January 21, 2025, deprecating the Advantage+ Creative Standard Enhancements bundle in favor of individual enhancements. Developers must opt in to each feature separately. New features for ad previews and transparency in opt-in status will be introduced gradually starting January 27, 2025. Advertisers will have a 90-day grace period to upgrade to the latest version, after which older API calls may fail.

Meta's Community Notes Exclude Paid Ads but Cover Influencer Organic Posts

3 days ago

Meta Ads Meta

Meta's Community Notes will not apply to paid ads, focusing on organic posts instead. CEO Mark Zuckerberg announced this change to replace fact-checkers with a crowdsourced annotation system like X's. Community Notes will affect organic content, including unboosted influencer posts, but details remain unclear. Advertisers fear this may lead to reduced organic content due to potential negative annotations, causing confusion in marketing strategies.

US Supreme Court Rejects Meta's Appeal in Advertisers' Class Action Lawsuit

6 days ago

Meta Ads Compliance Monitoring

The U.S. Supreme Court declined to hear Meta's appeal to avoid a class action lawsuit from advertisers accusing the company of inflating ad reach. A lower court's ruling allows advertisers to seek damages collectively, alleging Meta misrepresented the potential audience for their ads. Plaintiffs argue that Meta's estimates were misleading, potentially costing them over $7 billion. Meta contends that the court's approach differs from other federal appeals.

Meta Launches New Testing for AI-Powered Image Animation in Advertising Platform

7 days ago

Meta Ads

Meta has restarted testing its AI-powered Image Animation feature as of January 9, 2025, after previous success. Most advertising accounts are automatically included, potentially affecting 5% of ad impressions, but advertisers can opt out. The initial testing ended in October 2024 and led to integration into Advantage+ Enhancements. This phase indicates Meta's strategy to enhance automated video creation while giving advertisers control over participation.

Meta exempts top advertisers from standard content moderation process

11 days ago

Meta Ads

Meta exempted top advertisers from standard content moderation to protect its business amid concerns about mistakenly penalizing them. Internal documents revealed that advertisers spending over $1500 daily were shielded from restrictions and reviewed by humans. Meta acknowledged that high spenders faced more erroneous notifications but claimed all advertisers were still subject to the same standards.

Meta Introduces CRM Event Testing Tool for Conversions API

12 days ago

Tracking Meta Ads

Meta has launched a testing tool for its Conversions API, enabling advertisers to verify CRM event tracking. The setup requires connecting the CRM to Meta, selecting a page, and creating a test event labeled 'lead'. Users can generate a test lead and obtain a Lead ID for their CRM. An automated verification mechanism displays the event once setup is complete, enhancing the reliability of conversion tracking for CRM-based lead generation campaigns.

Meta Rolls Out Testimonial Feature for Instagram Partnership Ads

15 days ago

Meta Ads

Meta has launched a Testimonial feature for Instagram Partnership ads, allowing brands to showcase authentic customer experiences. Available in Meta Ads Manager under 'Ad setup,' it includes guidelines like a maximum length of 125 characters and priority placement of key messages at the start. Testimonials will display under the CTA button on Instagram Reels ads, enhancing brand credibility and potentially improving campaign effectiveness.

Meta Introduces Lead Quality Labels for Customer List Upload

21 days ago

Meta Ads

Meta has updated its Ads lead generation feature, allowing advertisers to label leads during customer list uploads. Advertisers can categorize leads into three segments: Qualified Leads, Disqualified Leads, and Customers. This update aims to enhance ad delivery by providing Meta with data to optimize audience targeting. The labeling system helps Meta understand high-value leads, potentially improving targeting precision and campaign effectiveness.

Meta Ads News

FAQs

What are the top Meta Ads updates I must know about in 2025?

What are the latest Meta Ads news this month?

What are the best Meta Ads tools that I should use?

What's the best source for Meta Ads news and updates?

Is there a Meta Ads newsletter I can subscribe to?