Browse Meta Ads updates sorted by latest
1 hours ago
Meta's new Video Generation feature, now in beta, uses generative AI to turn single-image ads into multi-scene videos with text and music. It creates lifelike animations, not just slideshows, by using user images, account images, and website content. Users can customize scenes and text overlays. Currently, it's limited to English-speaking audiences and select verticals, with wider availability expected later.
1 days ago
Meta is replacing the 'Post engagement' type with 'Interactions', which now optimizes only for likes, comments, shares, and saves, unlike the old type that included video plays, photo views, link clicks, and more. This change means fewer reported results at higher costs but helps balance ad delivery across formats, reducing bias toward video ads and fragmentation.
3 days ago
Meta updated its click attribution definition to clarify what counts as a conversion. It now states that any click on an ad counts towards conversion within 1 or 7 days, including likes and shares. The author is frustrated that non-link clicks are included, arguing they should be separated from actual link clicks for accurate tracking. This issue has persisted for years, complicating the understanding of true conversion value.
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7 days ago
Starting October 8th, Facebook will allow advertisers to allocate up to 5% of their spend to excluded placements to enhance performance. This feature offers flexibility without fully removing placements. Advertisers must use new API endpoints to set these limits, as the default behavior remains unchanged. Advantage+ placements are still recommended for optimal performance. This feature applies to Sales and Leads objectives, enabling partial delivery to specific placements.
7 days ago
Facebook launched Graph API v24.0 and Marketing API v24.0, introducing updates such as enabling dynamic media by default for Advantage+ catalog ads, requiring developers to opt out if desired. New features include limited spend on excluded placements, ad set budget sharing, and stricter custom audience restrictions. The video feeds ad placement is discontinued. Developers must update integrations before deadlines to ensure compliance and performance.
7 days ago
Facebook is transitioning to the Advantage+ experience, phasing out legacy APIs like ASC and AAC for campaigns. From MAPI V24.0 on October 8, new ASC/AAC campaigns cannot be created. Developers can migrate existing campaigns to Advantage+ using new fields or through manual Ads Manager edits. Some campaigns, particularly those with specific budget settings or ad set limits, are ineligible for migration. Updated documentation is available for more details.
Meta will ban social issue, electoral, or political ads in the EU starting October 6, 2025, due to the EU's TTPA regulation, which complicates advertising processes. This decision does not affect ads outside the EU, and Meta will continue to offer verification and transparency tools globally. Advertisers must update error handling for affected endpoints: campaigns, ads, adsets, and ad creatives. More details can be found in the Marketing API documentation.
New features have been added to the Partnership Ads API to help partners optimize ad campaigns. These include adding creator testimonials to ads, using existing posts with Advantage+ Catalog, running lead generation campaigns through the API, and discovering both creator and self-branded content. These updates require no additional app permissions and are available to all users and advertisers to improve ad performance and scale campaigns.
Meta will offer UK users a choice to use Facebook and Instagram free with ads or pay £2.99/month on desktop (£3.99 on mobile) for no ads. The subscription covers all linked accounts, with extra fees for additional accounts. Free users keep seeing ads and controlling their ad experience. This follows UK regulatory guidance to give users choice and support businesses relying on personalized ads.
