Meta Ads News & Updates for March 2026

Meta rolls out WhatsApp Status ads with auto-placement and broader audience reach

1 days ago

The 'WhatsApp Status' ad placement is expanding to more Meta ad accounts. It activates automatically in 'Traffic' campaigns optimized for link clicks, daily reach, or impressions when using 'Advantage + placements'. Meta added an option to include WhatsApp users with unknown age, potentially increasing reach. Fullscreen vertical (9:16) images or videos are recommended. Without a linked WhatsApp profile, ads may use your Facebook page.

Threads Expands Marketing API With Global App Ads and Reply Moderation Tools

1 days ago

Threads Meta Ads

Threads has over 400 million monthly users and now supports App Ads globally via the Marketing API, allowing app install and event optimization campaigns without new creatives. A new reply moderation tool lets advertisers view, hide, and respond to top-level replies on Threads ads, requiring specific permissions. More details and updates are in the developer documentation and changelog.

Meta adds new filters for precise Facebook and Instagram retargeting audiences

3 days ago

Meta Ads

Meta introduced new filters for Facebook and Instagram custom audiences to refine retargeting. Users can now retarget based on engagement frequency ('at least' x times) and time frame ('in the past' x to x days). These filters apply to various interactions like account visits, post engagement, and call-to-action clicks. This update helps create higher-quality, evergreen retargeting segments, especially for large audiences.

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Meta to change ad format selection with new flexible multi-format display options

15 days ago

Meta Ads

Meta is changing how ad formats are selected, moving away from traditional formats like Flexible, Single image, Carousel, and Collection. Instead, ads will use a new system allowing multiple formats and creatives within a single ad, using Uploaded Media and Format display options. This shift enables ads to adapt dynamically across platforms, driven by AI, aiming to maximize advertiser results and Meta's revenue.

Meta introduces Location Fees adding DST charges for advertisers in select countries

21 days ago

Meta Ads

Meta will add extra charges called "Location Fees" to cover Digital Service Taxes in certain countries starting April 2026. The fees vary by country: Austria 5%, France 3%, Italy 3%, Spain 3%, Turkey 5%, and the UK 2%. These fees apply based on where ads are shown, not where the advertiser's business is located, increasing the effective CPM for campaigns in these markets.

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Meta updates click attribution to count only link clicks in paid social ads

22 days ago

Meta Ads

Meta updated click attribution for paid social ads. Click-through attribution now counts only link clicks, while non-link interactions are categorized as engage-through attribution, applying to all formats. The video engaged-view threshold dropped from 10 to 5 seconds, reflecting that many conversions happen quickly. Total reported results should remain stable, but advertisers should check shifts using Ads Manager and review settings if engaged-view was disabled.

Meta changes CTA buttons on posts to show only in ads not on original posts

1 months ago

Meta Ads

Meta changed how CTA buttons appear on existing posts. Previously, adding a CTA in Ads Manager updated the original post, showing the button on the Page too. Now, the CTA only appears in the ad, not on the original post. This allows advertisers to tailor CTAs to campaign goals, align messaging with funnel stages, and test multiple CTAs without changing the organic post.

Facebook Launches Graph API v25 and Marketing API v25 Updates

1 months ago

Meta Ads Meta

Facebook Graph API v25 adds Page Viewer Metric replacing legacy reach by June 2026, requiring migration. Webhooks mTLS certificates change to Meta CA by March 31, 2026, needing trust store updates. Ads Insights Async API adds error details. Metadata=1 parameter deprecated. Legacy reach and viewer metrics retire by June 2026, replaced by Media Views. Marketing API phases out ASC and AAC campaigns by Sept 2026. Graph API v19 and v20 deprecated in 2026.

Meta Ads update makes detailed targeting mostly a suggestion with key changes explained

1 months ago

Meta Ads

Meta Ads update reduces control over detailed targeting, making it mostly suggestions for many goals. URL parameters are now managed in one place. Breakdown by Attribution is inconsistently available. Combined Awareness and Sales campaign type is introduced but unclear. Meta AI Business Assistant chatbot launches in beta. US bill may require advertiser verification. Custom event attribution may have delays. Preview to Publish shows ad summary.

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