Meta Ads News & Updates for December 2024

Meta Launches Creative Trends Analytics Tools in Business Suite for Advertisers

1 days ago

Meta introduced two new creative analytics features in its Business Suite: Creative Freshness and Creative Mix reports. Creative Freshness provides data on the average number of new creatives each week, helping advertisers track their refresh rate to avoid creative fatigue and reduce costs. Creative Mix offers insights into advertising spend across different media formats, promoting a balanced use of images and videos to potentially enhance conversion rates.

Facebook Releases Python Version of Popular Robyn MMM Model

1 days ago

Meta Ads

Facebook has released a Python version of the popular Robyn MMM model, which was previously available only in R. This version enhances Robyn's adoption in the Python community and improves marketing mix modeling. Since its launch in 2021, Robyn has inspired businesses to utilize marketing mix modeling, leading to deeper insights into marketing investments. Meta supports advertisers through data access, partnerships, and research, focusing on efficient modeling and community collaboration.

Automate Your Marketing Audits - Say Goodbye to Manual Checklists

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Marketing Auditor is a comprehensive, automated tool designed to revolutionize the process of auditing digital marketing campaigns. It supports platforms like Google Ads and Google Analytics, performing 200+ automated checks to uncover growth opportunities and deliver actionable insights. Users can generate professional, white-labeled reports customized to their branding and preferred formats like Google Slides and PowerPoint.

Meta Launches Cross-channel Conversion Optimization for Sales Campaigns

6 days ago

Meta Ads

Meta is rolling out Cross-channel Conversion Optimization for Ads campaigns with a Sales objective, allowing advertisers to manage ad destinations more efficiently. Advertisers can choose to direct users to a website, app, or both after clicking an ad. The Advantage destination automatically directs users based on conversion likelihood, while the Manual destination allows advertisers to select a primary and secondary destination.

Facebook Login for Business Expands Eligibility for Developers

8 days ago

Meta Ads Meta

Facebook has expanded eligibility for Facebook Login for Business, allowing more Tech Providers to create secure integrations that enhance client experiences. Benefits include customizable onboarding, scalability with Meta's tools like Marketing API and Messenger, and improved privacy protection. Developers can visit the Facebook Login for Business web page to learn more about its advantages and check their eligibility.

Meta Ads introduces Quick Views sharing feature for enhanced reporting collaboration

9 days ago

Meta Ads

Meta Ads now enables users to share 'Quick Views' in Ads Reporting. Users can create and edit Quick Views, sharing them with others who have access to the ad account. The Quick View config panel allows editing of the view name and description, along with current selections like columns, sorting, attribution settings, and filters. To share a view, users can utilize new buttons in Ads Manager to copy a link for colleagues or clients to save a copy.

Meta Ads Introduces Safe Zones Template for Efficient Creative Optimization

9 days ago

Meta Ads

Meta ad creative optimization can be challenging due to size conflicts. A new method suggests using one 9:16 image or video with a square safe zone for all placements. This reduces the need for multiple versions, saving time and resources. A safe zone template helps maintain a clear central area across formats. This strategy streamlines creative optimization while ensuring quality across different placements.

Meta Unveils Enhanced Marketing API Documentation

10 days ago

Meta Ads

We have released a new onboarding experience in the Marketing API developer documentation to help developers get started quickly. Key updates include a redesigned landing page, a rewritten Overview page explaining API functions, a new Get Started section for ad creation and campaign management, and a Troubleshooting page for error handling. These changes aim to streamline the onboarding process and enhance developer efficiency.

Meta to Enforce New Restrictions on Customer List Custom Audiences Starting January 2025

11 days ago

Meta Ads

Meta will impose restrictions on customer list custom audiences starting January 2025 for housing, employment, and financial products in the US. Advertisers must comply to avoid errors in Ads Manager. Key dates include an announcement in October 2024 and potential pauses of non-compliant campaigns by March 2025. Shared customer lists will require matching email domains, and certain domains will trigger restrictions. Advertisers must certify compliance.

Meta Launches New Traffic Objective for Combined Facebook and Instagram Ads

14 days ago

Meta Ads

Meta has launched a feature allowing marketers to run a single traffic-focused ad campaign for both Facebook and Instagram. This Traffic objective campaign directs users to both their Instagram profile and Facebook Page, simplifying management. Advertisers can send traffic to both platforms, upload a default image, and customize visuals for Instagram. The system optimizes delivery, showing the default image for Facebook and a customized one for Instagram.

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