Meta Ads News & Updates for March 2025

Meta Launches Dynamic Partnership Ads for Enhanced Catalog Advertising

1 hours ago

Meta has launched "Dynamic Partnership Ads" in its Advantage+ creative suite for Catalog Ads. This feature automatically selects top-performing Partnership Ads from other campaigns to display with catalog items. These ads involve collaborations with creators, brands, or other businesses, enhancing ad diversity and possibly improving performance. Advertisers should be cautious, as automatic selection may lead to incompatible ads being shown together.

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Meta Introduces AI-Powered Ad Updates for Facebook and Instagram to Boost Sales

1 hours ago

Meta Ads Instagram

Meta is enhancing ad strategies for Facebook and Instagram using AI to support retail growth. New tools will aid AI-powered Advantage+ sales campaigns and expand omnichannel ads that direct shoppers to nearby stores. Upcoming features include a simplified checkout for Shops ads, catalog item integration in ads, and generative AI applications for retail. Additionally, ads in notifications and site links will improve customer engagement and conversion rates.

Meta Launches Ratings and Reviews Feature for Facebook Ads

4 days ago

Meta Ads

Meta has introduced a feature that displays customer ratings and reviews on Facebook ads, enhancing social proof for potential buyers. The system collects feedback from users who purchase after interacting with ads and prompts them to rate their experience. Ratings are aggregated at the Facebook Page level and can be shown on ads to boost customer confidence. Business owners can manage these reviews through the Meta Business Suite and control which ratings are displayed.

Meta Introduces Direct Email Delivery Option for Lead Generation

4 days ago

Meta Ads

Meta has introduced a feature that allows advertisers to receive leads directly via email, enhancing lead management. This new option complements existing methods like third-party CRM integration and the Business Suite. Advertisers can specify email addresses for lead delivery, schedule updates, and manage lead data within Meta's system, providing a more direct and flexible approach to handling leads from advertising campaigns.

Meta Introduces New Branding Feature for Ad Customization

5 days ago

Meta Ads

Meta has introduced a new branding feature for its advertising platform, allowing advertisers to customize branding elements in ads. Advertisers can upload logos, select fonts, and choose up to three colors for headlines and captions. This feature integrates with Meta's AI image generation, enabling branding presets for future images, though it is off by default. Advertisers can modify preferences anytime, enhancing control and streamlining the ad creation process.

Meta Tests AI-Based Video Highlights in Advantage+ Creative Enhancements

6 days ago

Meta Ads

Meta is launching a test for AI-based Advantage+ creative enhancements on March 18, 2025, introducing Video Highlights. This feature will automatically identify and emphasize key selling points in video ads, though its visual representation is unclear. Advertisers can adjust participation settings in the Advertising settings section. The test is low-risk and should not negatively affect ads, as Meta aims to enhance its AI advertising tools.

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Meta CAPI Bug Causes Event Deduplication Issues for Advertisers

7 days ago

Tracking Meta Ads

Meta advertisers using Conversions API (CAPI) are facing a deduplication bug that counts events like 'Purchase' and 'AddToCart' twice. This started around March 16, 2025, due to missing event_id values, leading to inflated metrics and attribution issues. Advertisers can check for this in Meta Events Manager and are advised to either wait for a fix or temporarily disable server-side tracking to avoid duplicate counts.

Meta Ads Introduces Direct Lead Download Button for Campaign Results

10 days ago

Meta Ads

Meta has introduced a feature for Lead Form Ads that allows advertisers to download lead data directly from the campaign results table. A "Download" icon is available at the campaign, ad set, and ad levels. Users can click the icon, select a time period and file format (CSV or XLS), and download lead data without extra navigation. This method is the fastest way to access lead information, improving efficiency for marketers using Meta's advertising platform.

Meta Adds 1-Day View Attribution Option for Value Maximization in Sales Campaigns

10 days ago

Meta Ads

Meta has introduced a 1-day view attribution feature for Sales campaigns focused on value optimization. This allows advertisers to track conversions that occur within one day of an ad view, providing quicker insights into ad effectiveness. To use this feature, advertisers must create a Sales campaign, select "Website" as the conversion location, and send purchases with tracking values via Meta Pixel or Conversions API.

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