Browse Meta Ads updates sorted by latest
6 days ago
Meta introduced a new breakdown called "Business AI" in Meta Ads, showing if AI tools like Advantage+ creative, automatic text and format optimization, and delivery optimization helped conversions. This feature is not yet available in all accounts but will appear soon.
9 days ago
Meta ads now offer a new breakdown view allowing quick analysis by attribution settings. Unlike the traditional column comparison, selecting 'Attribution settings' in the 'Breakdown' menu displays results in rows. The feature highlights a 2-7 day click row, showing the difference between 7-day and 1-day click results, simplifying analysis.
Marketing Auditor simplifies your audit process, letting you generate comprehensive, white-label reports in just a few clicks. Save over 10 hours per report while analyzing 200+ data points and delivering 50+ pages of actionable insights. Customize reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides to showcase your expertise.
12 days ago
Meta Ads' new 'Conversion count' breakdown shows 'First conversion' and 'All other conversions' within one attribution setting, useful for campaigns with multiple user conversions. It creates two rows at campaign, ad set, and ad levels, clarifying conversion data without comparing attribution windows. This helps analyze if Meta prioritizes new converters when optimizing for 'First conversions'. The feature is in Ads Manager's 'Breakdown' menu.
12 days ago
Meta is enhancing error reporting for the Ads Insights Async API GET {AD_REPORT_RUN_ID} endpoint to improve developer experience. With Graph API version V25.0 on Feb 18, 2026, detailed error information will be provided for failed asynchronous reports. New fields will include error_code, error_message, error_subcode, error_user_title, and error_user_msg. Developers should ensure compatibility with these updates.
15 days ago
Meta Ads now may show promotions directly on ads before users tap them, sometimes changing the CTA to 'See offer'. You can add promotions manually or auto-source promo codes, though auto-sourcing is not recommended for many promotions. To add, go to the ad level in the campaign and find the 'Creative setup' section. Always check for auto-selected promotions to avoid irrelevant offers.
Meta has introduced tools to improve partnership ads on Facebook and Instagram, including better insights, an expanded Partnership Ads Hub, a new Partnership Ads API, and simpler permissions for creators. These ads reduce costs and boost engagement. AI features like creator testimonials enhance performance. Creator eligibility now includes professional mode profiles, broadening options for advertisers.
Facebook Marketplace is launching its first Holiday Shop for the 2024 season, featuring unique and affordable gifts curated by real people. Young adults are increasingly searching for items like fashion and electronics. The shop includes collections such as Gametime Gifts, Family Finds, Tech Collection, and Vintage Gems. Users can access the Holiday Shop by searching in the Marketplace tab of the Facebook app and ensuring their app is updated.
1 months ago
Meta's 'Leads' campaigns with 'Instant forms' now allow users to message you on WhatsApp immediately after submitting their info. This feature helps connect with prospects and build trust via a CTA button for WhatsApp chat. To use it, add and connect a WhatsApp business account to your page, then select the account and customize the CTA text, defaulting to 'Chat on WhatsApp'.
1 months ago
Meta has expanded 'Value rules' to include 'Conversion location,' allowing custom value rules for conversions on websites, apps, or Instant forms. Increasing bids for a location like Instant forms can boost conversions there but may raise overall costs. Users should review data carefully before applying these rules. Value rules guide algorithms toward valuable outcomes without excluding options.
