Meta Ads News & Updates for July 2025

Meta Ads launches Related media feature to boost ad reach and performance

1 hours ago

Meta Ads' 'Related media' automatically adds existing images or videos from past ads to new campaigns, matching campaign goals and content to boost reach and performance. The feature is enabled by default with an option to review or disable. Ads Manager offers a breakdown to compare original and related media performance. Preview options show ad variations before publishing. Meta reports a 12.9% increase in conversions with this feature.

Meta Advantage Rebrands to Advantage Plus with New Features

1 days ago

Meta Ads

Meta has rebranded its Advantage features to Advantage+, including Advantage+ Campaign Budget, Advantage+ Detailed Targeting, Advantage+ Lookalike, and Advantage+ Custom Audience. The names have changed, but the functionality remains the same. This rebranding aligns with the new Advantage+ Campaigns and aims to reduce confusion between the previous Advantage and Advantage+ terminology. The changes seem unnecessary, leading to speculation about future upgrades.

AI marketing workflows made simple

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Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

Meta Marketing API Introduces Enhanced Marketing Messages on Messenger

5 days ago

Meta Ads

Meta's updated Marketing API lets businesses send promotional messages on Messenger to subscribed users, enabling re-engagement with over a billion users. It supports adding subscribers via CRM or ads, personalizing messages, and optimizing marketing strategies. Available globally to developers, business access is limited to select countries. Developers must configure Facebook Login and update UI for subscriber management and reporting.

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Meta updates WhatsApp with centralized campaigns AI support and calling options

6 days ago

Meta Ads

Meta updates WhatsApp for businesses with centralized marketing across WhatsApp, Facebook, and Instagram via Ads Manager, allowing unified creative, setup, and budget management. AI support will help with personalized product recommendations and customer follow-ups. New calling and voice features will enable live calls, voice messages, and video calls, improving customer support and preparing for future AI voice capabilities.

New AI Feature Allows Users to Crop and Expand Images Creatively

8 days ago

Meta Ads

Meta is testing a new AI feature that allows users to crop and expand images when creating ads. This option helps optimize ad creative by automatically adjusting images for square and vertical placements. While the exact appearance of this feature is unclear, it may relate to the Visual Touchups Advantage+ Creative enhancement. Advertisers may feel uncertain about using it, but it could be beneficial, prompting some to activate it cautiously.

New Verification and Transparency Rules for Advertisers of Securities Ads in India

11 days ago

Meta Ads

Meta is updating its ad rules for securities and investment ads targeting India, requiring all advertisers to verify the beneficiary and payer using SEBI registration or alternative verification. Compliance starts July 31, 2025, with verification rolling out from June 26. Verified info will be shown on ads and stored for 7 years. Advertisers must verify and select this info via Meta tools. Existing ads before July 31, 2025, need no changes if verified.

Meta Ads Enhance CTA feature now shows example phrases to replace default button text

13 days ago

Meta Ads

The 'Enhance CTA' feature for Meta Ads shows example phrases that can replace your default CTA button text. By enabling it in 'Advantage+ creative enhancements' at the ad level, Meta generates key phrases from your ad sources. You can view all phrases via the 'Customize' button. Individual phrase edits aren't allowed, but you can enable this to improve CTA performance if the phrases look good.

Meta Launches AI Tools Enhancing Video Ads and Brand Personalization at Cannes

20 days ago

Meta Ads

Meta unveils generative AI tools at Cannes Lions 2025 to boost ad performance and business growth. Features include Advantage+ branding tools for consistent, personalized creatives, advanced video generation turning images into dynamic videos, and Business AI for interactive customer support in ads. New creative stickers and virtual try-on enhance engagement. These innovations aim to improve creative efficiency and customer experiences.

Meta Updates Value Optimization Requirements for Custom Events and Non-Purchase Events

20 days ago

Meta Ads

Meta updated its value optimization requirements to include custom and non-purchase standard events. Advertisers must generate at least 30 attributed optimized click-through or view-through conversion events with five distinct values for purchase events, and 100 for non-purchase events within 14 days. The focus is on passing distinct values for optimization benefits. While this expansion is important, the high thresholds may limit practical application.

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