Browse Meta Ads updates sorted by latest
Facebook has expanded eligibility for Facebook Login for Business, allowing more Tech Providers to create secure integrations that enhance client experiences. Benefits include customizable onboarding, scalability with Meta's tools like Marketing API and Messenger, and improved privacy protection. Developers can visit the Facebook Login for Business web page to learn more about its advantages and check their eligibility.
Marketing Auditor is a comprehensive, automated tool designed to revolutionize the process of auditing digital marketing campaigns. It supports platforms like Google Ads and Google Analytics, performing 200+ automated checks to uncover growth opportunities and deliver actionable insights. Users can generate professional, white-labeled reports customized to their branding and preferred formats like Google Slides and PowerPoint.
1 days ago
Meta Ads now enables users to share 'Quick Views' in Ads Reporting. Users can create and edit Quick Views, sharing them with others who have access to the ad account. The Quick View config panel allows editing of the view name and description, along with current selections like columns, sorting, attribution settings, and filters. To share a view, users can utilize new buttons in Ads Manager to copy a link for colleagues or clients to save a copy.
1 days ago
Meta ad creative optimization can be challenging due to size conflicts. A new method suggests using one 9:16 image or video with a square safe zone for all placements. This reduces the need for multiple versions, saving time and resources. A safe zone template helps maintain a clear central area across formats. This strategy streamlines creative optimization while ensuring quality across different placements.
2 days ago
We have released a new onboarding experience in the Marketing API developer documentation to help developers get started quickly. Key updates include a redesigned landing page, a rewritten Overview page explaining API functions, a new Get Started section for ad creation and campaign management, and a Troubleshooting page for error handling. These changes aim to streamline the onboarding process and enhance developer efficiency.
3 days ago
Meta will impose restrictions on customer list custom audiences starting January 2025 for housing, employment, and financial products in the US. Advertisers must comply to avoid errors in Ads Manager. Key dates include an announcement in October 2024 and potential pauses of non-compliant campaigns by March 2025. Shared customer lists will require matching email domains, and certain domains will trigger restrictions. Advertisers must certify compliance.
6 days ago
Meta has launched a feature allowing marketers to run a single traffic-focused ad campaign for both Facebook and Instagram. This Traffic objective campaign directs users to both their Instagram profile and Facebook Page, simplifying management. Advertisers can send traffic to both platforms, upload a default image, and customize visuals for Instagram. The system optimizes delivery, showing the default image for Facebook and a customized one for Instagram.
Trending ️🔥8 days ago
Meta has updated its Instant Forms feature to allow direct integration with Google Sheets for automated lead data collection, eliminating the need for third-party services like Zapier. The setup is simple through Business Manager, requiring access to 'Instant Forms', selecting 'CRM setup', and authenticating with Google. This integration automatically populates lead information in Google Sheets, enhancing data management and lead management efficiency.
8 days ago
Meta launched the 'Performance Talks' hub featuring video interviews with brand and marketing leaders sharing strategies for Facebook and Instagram marketing. The hub includes about 50 filterable videos linked to guides on topics like automated ads and audience growth, with varying lengths and languages for accessibility. This resource aims to enhance marketing efforts by discussing industry trends and effective Meta tools, making it valuable for diverse audiences.
9 days ago
New advertisers on Meta must verify a phone number before running ads or boosting posts. Verification involves receiving a confirmation code via call or text. Additional verification may be required, such as verifying ad categories, regulatory licenses, identity for political ads, and enabling two-factor authentication. Verification may include business details, regulatory authorizations, and individual identity.
