Meta Ads News & Updates for July 2025

Meta Instant Form Ads now improve lead quality without CRM connection

1 days ago

Meta Instant Form ads offer two Performance Goal options: maximize number of leads or maximize number of conversion leads. The latter focuses on higher-quality leads likely to convert. Contrary to previous belief, you don't need a CRM connection to use this option; Meta can improve lead quality using aggregated data from multiple accounts. Switching to this goal may reduce total leads but improve lead quality without CRM integration.

Meta unveils Creative breakdown for Flexible formats and AI generated image ads

7 days ago

Meta Ads

Meta introduced a new 'Creative' breakdown in Ads Manager to analyze ad results by 'Flexible format' and 'AI generated images.' Advertisers can now see performance data for up to 10 images and videos in a single campaign and compare generated image variations. This update reveals insights previously unavailable, with additional breakdowns like 'Related media' starting to appear for some accounts, enhancing ad optimization.

Meta Marketing API adds new features and optimizations to Partnership Ads API

9 days ago

Meta Ads

Facebook is enhancing the partnership ads API to improve creator monetization. New features include AI-driven recommendations for creator content, a streamlined ad format for featuring one partner, and improved workflows for uploading Instagram videos to Facebook. Creators can publish to Instagram Stories through the Content Publishing API, with a limit of 100 posts per day. Developers are encouraged to explore these updates.

Meta Removes Six Ad Limit in Ad Sets for Advertisers

9 days ago

Meta Ads

Meta has removed the guideline of a maximum of six ads per ad set, which stated that exceeding this number offers little benefit. The updated guidance warns that too many ads can lower performance. This change suggests the six-ad limit was a guideline rather than a strict rule. Advertisers with modest budgets should still consider limiting ads, while those with larger budgets can experiment with more ads, but caution is still advised.

AI marketing workflows made simple

Featured

Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

Meta Ads launches Related media feature to boost ad reach and performance

10 days ago

Meta Ads

Meta Ads' 'Related media' automatically adds existing images or videos from past ads to new campaigns, matching campaign goals and content to boost reach and performance. The feature is enabled by default with an option to review or disable. Ads Manager offers a breakdown to compare original and related media performance. Preview options show ad variations before publishing. Meta reports a 12.9% increase in conversions with this feature.

Meta Advantage Rebrands to Advantage Plus with New Features

11 days ago

Meta Ads

Meta has rebranded its Advantage features to Advantage+, including Advantage+ Campaign Budget, Advantage+ Detailed Targeting, Advantage+ Lookalike, and Advantage+ Custom Audience. The names have changed, but the functionality remains the same. This rebranding aligns with the new Advantage+ Campaigns and aims to reduce confusion between the previous Advantage and Advantage+ terminology. The changes seem unnecessary, leading to speculation about future upgrades.

Meta Marketing API Introduces Enhanced Marketing Messages on Messenger

15 days ago

Meta Ads

Meta's updated Marketing API lets businesses send promotional messages on Messenger to subscribed users, enabling re-engagement with over a billion users. It supports adding subscribers via CRM or ads, personalizing messages, and optimizing marketing strategies. Available globally to developers, business access is limited to select countries. Developers must configure Facebook Login and update UI for subscriber management and reporting.

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Meta updates WhatsApp with centralized campaigns AI support and calling options

16 days ago

Meta Ads

Meta updates WhatsApp for businesses with centralized marketing across WhatsApp, Facebook, and Instagram via Ads Manager, allowing unified creative, setup, and budget management. AI support will help with personalized product recommendations and customer follow-ups. New calling and voice features will enable live calls, voice messages, and video calls, improving customer support and preparing for future AI voice capabilities.

New AI Feature Allows Users to Crop and Expand Images Creatively

18 days ago

Meta Ads

Meta is testing a new AI feature that allows users to crop and expand images when creating ads. This option helps optimize ad creative by automatically adjusting images for square and vertical placements. While the exact appearance of this feature is unclear, it may relate to the Visual Touchups Advantage+ Creative enhancement. Advertisers may feel uncertain about using it, but it could be beneficial, prompting some to activate it cautiously.

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