Jon Loomer

Top Creator

Jon Loomer is a Top Meta Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Meta Ads Creator

United States

33 Swipes

About

Jon is the founder of Jon Loomer Digital, which he started in 2011 to help businesses maximize impactful social media. Within 17 months, his website generated 4 million page views and was recognized as a Top 10 Social Media Blog by Social Media Examiner. He has extensive experience in digital marketing from his roles at the American Cancer Society and the NBA, where he led strategic marketing initiatives and pioneered the use of Facebook for business.

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Meta Ads updates Branding feature for enhanced AI-generated text and images

5 days ago

Meta Ads

An update to Branding in Ads Manager enhances AI-generated text and images for advertisers. Users can now add brand details, including Text Tone and Visual Style, alongside logos and colors. Text Tone defines the voice for AI text, while Visual Style guides background generation. These features aim to improve the consistency of AI outputs with company branding, potentially increasing advertiser confidence in using these tools.

Incremental Attribution Now Available in Compare Attribution Settings Feature

7 days ago

Meta Ads

Incremental Attribution is now part of the Compare Attribution Settings feature, adding an “Advanced” option for advertisers. This allows a breakdown of results by attribution setting in Ads Manager. Incremental conversions focus on those that wouldn’t have happened without ad exposure. Users can view these conversions without changing their ad set's attribution setting, with results starting from April 1st. The impact on conversions varies by advertising strategy.

Meta Advertisers Can Now Combine Likes and Reactions on Similar Ads

20 days ago

Meta Ads

Advertisers can now combine likes and reactions on similar ads through a new option in Advertising Settings under Social Information. This feature allows Meta to consolidate likes and reactions if the text and images are similar across multiple ads, enhancing social proof. However, details about its application remain unclear, including how similar images and text must be for the feature to apply. Advertisers are encouraged to check if they have this setting.

Google Ads Monthly Slides with AI Insights

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Create professional Google Ads performance reports in Google Slides with AI insights and visualizations. Transform Google Ads data into polished presentations featuring AI-generated insights and custom visuals to impress stakeholders and streamline reporting. Use cases include reducing manual reporting time, presenting insights without design skills, maintaining reporting schedules, identifying trends, and sharing campaign insights for strategic decisions.

Meta allows advertisers to edit attribution settings for value optimization

25 days ago

Meta Ads

Advertisers can now edit their optimization settings for value, adding a 1-day view attribution option. Previously, Meta's default was 7-day click attribution, differing from the usual 7-day click and 1-day view for maximizing conversions. The reasons for the previous exclusion of 1-day view are unclear, possibly due to the lower value of view-through conversions. Advertisers are encouraged to experiment with this new option to assess its impact on overall value.

Meta Introduces Flexible Form Delivery for Personalized Instant Forms

28 days ago

Meta Ads

Meta has introduced Flexible Form Delivery for instant forms, allowing tailored form elements based on user responses. This feature may still be in testing, as there is no official documentation. Users can enable this option for Meta to optimize settings, like removing images and reordering questions. There are two modes: automatic optimizations or manual adjustments for specific elements. It aims to enhance results through automation.

Meta Adds Option to Disable Autofill in Instant Forms

1 months ago

Meta Ads

Advertisers can disable autofill for email and phone fields in instant forms. This option may be new or in testing and applies only to these fields. Autofill simplifies form completion and can generate leads, but it risks using outdated contact info, leading to low-quality leads. Turning off autofill requires manual entry, which could introduce typos. This change may reduce the need for website leads, though it might increase costs.

Meta introduces branding definition in Ads Manager for fonts, colors, and logos

1 months ago

Meta Ads

Meta is launching a branding feature in Ads Manager that lets users define their logo, colors, and fonts for ads. This can be found in the Identity section during ad creation or in the ad creative setup wizard. Defining branding improves consistency in AI-generated enhancements, but users have limited control over its application. Despite some frustrations, this feature marks a significant improvement over previous options.

Meta Removes Existing Customer Budget Cap Feature from Advantage+ Shopping Campaigns

2 months ago

Meta Ads

The Existing Customer Budget Cap in Advantage+ Shopping Campaigns is being removed, which allowed advertisers to limit budget spending on existing customers. To replicate this, advertisers can create a manual sales campaign that excludes existing customers or set up two ad sets: one targeting existing customers and another targeting a broader audience. If using Advantage Campaign Budget, budget distribution can be optimized, but an ad set spending limit is needed.

Meta Introduces Messenger Integration for Instant Form Leads

3 months ago

Meta Ads

Meta has introduced a feature in lead ads that allows businesses to connect with leads via Messenger after form submission. When a lead agrees, a conversation starts in Messenger with their contact details. This feature is for post-form communication, not for collecting leads. It is useful for scenarios like real estate or auto leads but may feel intrusive for typical lead magnets if the checkbox is missed. Users are encouraged to experiment.

Jon Loomer

Top Creator

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