Jon Loomer

Top Creator

Jon Loomer is a Top Meta Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Meta Ads Creator

United States

27 Swipes

About

Jon is the founder of Jon Loomer Digital, which he started in 2011 to help businesses maximize impactful social media. Within 17 months, his website generated 4 million page views and was recognized as a Top 10 Social Media Blog by Social Media Examiner. He has extensive experience in digital marketing from his roles at the American Cancer Society and the NBA, where he led strategic marketing initiatives and pioneered the use of Facebook for business.

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Meta introduces branding definition in Ads Manager for fonts, colors, and logos

1 days ago

Meta Ads

Meta is launching a branding feature in Ads Manager that lets users define their logo, colors, and fonts for ads. This can be found in the Identity section during ad creation or in the ad creative setup wizard. Defining branding improves consistency in AI-generated enhancements, but users have limited control over its application. Despite some frustrations, this feature marks a significant improvement over previous options.

Meta Removes Existing Customer Budget Cap Feature from Advantage+ Shopping Campaigns

1 months ago

Meta Ads

The Existing Customer Budget Cap in Advantage+ Shopping Campaigns is being removed, which allowed advertisers to limit budget spending on existing customers. To replicate this, advertisers can create a manual sales campaign that excludes existing customers or set up two ad sets: one targeting existing customers and another targeting a broader audience. If using Advantage Campaign Budget, budget distribution can be optimized, but an ad set spending limit is needed.

AI marketing workflows made simple

Featured

Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

Meta Introduces Messenger Integration for Instant Form Leads

1 months ago

Meta Ads

Meta has introduced a feature in lead ads that allows businesses to connect with leads via Messenger after form submission. When a lead agrees, a conversation starts in Messenger with their contact details. This feature is for post-form communication, not for collecting leads. It is useful for scenarios like real estate or auto leads but may feel intrusive for typical lead magnets if the checkbox is missed. Users are encouraged to experiment.

Meta Ads Introduces Safe Zones Template for Efficient Creative Optimization

3 months ago

Meta Ads

Meta ad creative optimization can be challenging due to size conflicts. A new method suggests using one 9:16 image or video with a square safe zone for all placements. This reduces the need for multiple versions, saving time and resources. A safe zone template helps maintain a clear central area across formats. This strategy streamlines creative optimization while ensuring quality across different placements.

Why Did Advantage+ Shopping Disappear in Sales Campaigns?

6 months ago

Meta Ads

Some advertisers are noticing the disappearance of the Advantage+ Shopping option when creating sales campaigns, replaced by Catalog Sales Campaign. This change might be based on ad account information and activity, including industry settings. A workaround is to duplicate a previous Advantage+ Shopping Campaign. It could also be a bug, as some accounts have corrected themselves. Advertisers should expect a way to access Advantage+ Shopping Campaigns soon.

Meta Replaces Automated Rules Templates with Automatic Adjustments in Ad Manager

7 months ago

Meta Ads

Meta has eliminated Automated Rules templates. Previously, these templates allowed significant structural and creative changes, such as enabling Advantage+ Creative and reducing Auction Overlap. Now, users are directed to custom rule creation without templates. Automatic adjustments have replaced these templates, managing aspects like Campaign Structure and Audience Fragmentation. Users can enable these adjustments in the Account Overview page.

Meta Ad Recall Lift is Now Available for Engagement Campaigns

8 months ago

Meta Ads

Ad Recall Lift, traditionally used for Awareness campaigns, is now applicable to Engagement campaigns. This metric, accessible via Ads Manager, includes Estimated Ad Recall Lift (People), Estimated Ad Recall Lift Rate, and Cost Per Estimated Ad Recall Lift. It estimates the number of people who will recall seeing your ad within two days. While useful for campaigns with fuzzy results, it should be used as a reference point rather than a strict goal.

CTA Button Testing Removed in Flexible Ad Format

9 months ago

Meta Ads

Meta is phasing out Dynamic Creative, a feature available since 2017, and replacing it with Flexible Ad Format. While both features are similar, the key difference is that Flexible Ad Format does not support testing multiple CTA button options, a feature previously available in Dynamic Creative. This change is frustrating for users who relied on CTA button testing. Users will now need to create multiple ads or use the A/B test option.

Meta Introduces Individual Ads Scheduling for Manual Sales Campaigns

9 months ago

Meta Ads

New ability to schedule individual ads for manual Sales campaigns is now being rolled out by Meta. Previously available for Advantage+ Shopping Campaigns, this feature is not yet accessible to all users. It appears in accounts that also have access to Audience Segments for manual Sales campaigns, indicating a continued merging of Advantage+ Shopping and manual Sales campaigns.

Jon Loomer

Top Creator

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