Jon Loomer

Top Creator

Jon Loomer is a Top Meta Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Meta Ads Creator

United States

39 Swipes

About

Jon is the founder of Jon Loomer Digital, which he started in 2011 to help businesses maximize impactful social media. Within 17 months, his website generated 4 million page views and was recognized as a Top 10 Social Media Blog by Social Media Examiner. He has extensive experience in digital marketing from his roles at the American Cancer Society and the NBA, where he led strategic marketing initiatives and pioneered the use of Facebook for business.

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Meta Removes Six Ad Limit in Ad Sets for Advertisers

1 days ago

Meta Ads

Meta has removed the guideline of a maximum of six ads per ad set, which stated that exceeding this number offers little benefit. The updated guidance warns that too many ads can lower performance. This change suggests the six-ad limit was a guideline rather than a strict rule. Advertisers with modest budgets should still consider limiting ads, while those with larger budgets can experiment with more ads, but caution is still advised.

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Meta Advantage Rebrands to Advantage Plus with New Features

3 days ago

Meta Ads

Meta has rebranded its Advantage features to Advantage+, including Advantage+ Campaign Budget, Advantage+ Detailed Targeting, Advantage+ Lookalike, and Advantage+ Custom Audience. The names have changed, but the functionality remains the same. This rebranding aligns with the new Advantage+ Campaigns and aims to reduce confusion between the previous Advantage and Advantage+ terminology. The changes seem unnecessary, leading to speculation about future upgrades.

New AI Feature Allows Users to Crop and Expand Images Creatively

10 days ago

Meta Ads

Meta is testing a new AI feature that allows users to crop and expand images when creating ads. This option helps optimize ad creative by automatically adjusting images for square and vertical placements. While the exact appearance of this feature is unclear, it may relate to the Visual Touchups Advantage+ Creative enhancement. Advertisers may feel uncertain about using it, but it could be beneficial, prompting some to activate it cautiously.

Meta Updates Value Optimization Requirements for Custom Events and Non-Purchase Events

22 days ago

Meta Ads

Meta updated its value optimization requirements to include custom and non-purchase standard events. Advertisers must generate at least 30 attributed optimized click-through or view-through conversion events with five distinct values for purchase events, and 100 for non-purchase events within 14 days. The focus is on passing distinct values for optimization benefits. While this expansion is important, the high thresholds may limit practical application.

Meta Tests Value Optimization to Enhance Profit Margins

27 days ago

Meta Ads

Meta is testing a new value optimization feature to enhance profit margins. Traditionally, value optimization focuses on Return On Ad Spend (ROAS), which may not reflect actual profit due to business costs. Advertisers can send profit data via the Conversions API, enabling Meta to optimize for ROAS based on profit rather than sales volume. This testing phase could offer a useful tool for advertisers aiming to improve their bottom line.

Meta Advertisers Can Now Allow Multiple Responses in Instant Form Questions

2 months ago

Meta Ads

Advertisers can now allow multiple responses in instant form questions. When creating a multiple choice question, there's an option to enable checkboxes instead of radio buttons. This feature enhances accuracy by letting respondents select all applicable answers, which is useful for gathering information on job experiences or certifications. Currently, this option is available in only a few accounts, suggesting it may be in testing rather than a full rollout.

Meta Ads updates Branding feature for enhanced AI-generated text and images

2 months ago

Meta Ads

An update to Branding in Ads Manager enhances AI-generated text and images for advertisers. Users can now add brand details, including Text Tone and Visual Style, alongside logos and colors. Text Tone defines the voice for AI text, while Visual Style guides background generation. These features aim to improve the consistency of AI outputs with company branding, potentially increasing advertiser confidence in using these tools.

Incremental Attribution Now Available in Compare Attribution Settings Feature

2 months ago

Meta Ads

Incremental Attribution is now part of the Compare Attribution Settings feature, adding an “Advanced” option for advertisers. This allows a breakdown of results by attribution setting in Ads Manager. Incremental conversions focus on those that wouldn’t have happened without ad exposure. Users can view these conversions without changing their ad set's attribution setting, with results starting from April 1st. The impact on conversions varies by advertising strategy.

Meta Advertisers Can Now Combine Likes and Reactions on Similar Ads

2 months ago

Meta Ads

Advertisers can now combine likes and reactions on similar ads through a new option in Advertising Settings under Social Information. This feature allows Meta to consolidate likes and reactions if the text and images are similar across multiple ads, enhancing social proof. However, details about its application remain unclear, including how similar images and text must be for the feature to apply. Advertisers are encouraged to check if they have this setting.

Jon Loomer

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