
New Meta Ads May Change How the Learning Phase is Triggered
7 days ago
Meta's documentation states that adding a new ad to an active ad set restarts the learning phase, but this may be changing. A recent test showed that after publishing a new ad, the ad set remained active. Most advertisers see this as positive, but some argue that restarting learning could be beneficial. The impact of new ads may vary based on how many are added, reflecting ongoing changes in Meta's advertising rules.