Jon Loomer

Top Creator

Jon Loomer is a Top Meta Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Meta Ads Creator

United States

49 Swipes

About

Jon is the founder of Jon Loomer Digital, which he started in 2011 to help businesses maximize impactful social media. Within 17 months, his website generated 4 million page views and was recognized as a Top 10 Social Media Blog by Social Media Examiner. He has extensive experience in digital marketing from his roles at the American Cancer Society and the NBA, where he led strategic marketing initiatives and pioneered the use of Facebook for business.

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Meta Updates Click Attribution Definition for Better Conversion Insights

3 days ago

Meta Ads

Meta updated its click attribution definition to clarify what counts as a conversion. It now states that any click on an ad counts towards conversion within 1 or 7 days, including likes and shares. The author is frustrated that non-link clicks are included, arguing they should be separated from actual link clicks for accurate tracking. This issue has persisted for years, complicating the understanding of true conversion value.

New Meta Ads May Change How the Learning Phase is Triggered

17 days ago

Meta Ads

Meta's documentation states that adding a new ad to an active ad set restarts the learning phase, but this may be changing. A recent test showed that after publishing a new ad, the ad set remained active. Most advertisers see this as positive, but some argue that restarting learning could be beneficial. The impact of new ads may vary based on how many are added, reflecting ongoing changes in Meta's advertising rules.

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Meta Ads Enhances Images with New Swap Selling Points Feature

20 days ago

Meta Ads

AI enhances images with a feature called Swap Selling Points, which replaces text in images with AI-generated text based on different selling points from the ad's text options, keeping the visuals unchanged. This enhancement only appears when using images without text. Concerns arise regarding trust and customization, as users cannot preview the AI's application or modify the generated versions, limiting its potential for creating variations.

Landing Page Views Optimization No Longer Requires a Pixel

1 months ago

Meta Ads

Landing Page Views optimization no longer requires a pixel, allowing advertisers to maximize views without installation. Meta may use statistical modeling to estimate views based on user behavior, such as time spent before returning to the app. This change benefits advertisers unable to use pixels, but it does not significantly alter existing traffic quality issues that persist whether optimizing for link clicks or landing page views.

Automatic Translation for Videos on Facebook and Instagram Introduced with Lip Syncing

1 months ago

Meta Ads Facebook +1 more

Automatic Translation for videos on Facebook and Instagram has been introduced, featuring lip syncing. Users can select options for closed captions and translations when uploading a Reel in Business Suite, including translating voice with Meta AI. After publishing, users can review the translation. The feature currently supports English to Spanish and vice versa, with plans for broader availability. This innovation aims to enhance global accessibility for videos.

New Advantage+ Creative Test Feature Rewords Identified Phrases in Overlays

1 months ago

Meta Ads

A new Advantage+ Creative test feature enables rewording of identified phrases in ad text overlays. Accessible through advertising settings, users can activate it by checking the box for new creative enhancements. This feature aims to enhance ad text alignment with creative elements. However, it raises trust issues and may yield few impressions. Users report problems with the preview feature, which shows outdated ads and lacks useful previews.

Meta Expands Value Rules to All Campaign Objectives for More Advertisers

1 months ago

Meta Ads

Meta has expanded value rules to all campaign objectives, previously limited to Sales and App Promotion. These rules allow advertisers to adjust bids based on age, gender, mobile OS, location, and placement. While they offer targeting control, there are concerns about overuse. Value rules can help optimize actions beyond purchases, especially with low-quality leads. They should be used selectively to address specific issues rather than applied universally.

Meta Introduces Value Rules for Ad Placements to Optimize Bidding Strategy

2 months ago

Meta Ads

Meta has introduced value rules for ad placements, enabling advertisers to adjust bids based on age, gender, location, and placements. This feature can be accessed in advertising settings to create rule sets for platforms like Facebook and Instagram. While it may optimize budget distribution, there are concerns that misuse could negatively impact results, as the algorithm might already be optimizing placements effectively.

Meta Can Override Your Destination URL with Website Optimization

2 months ago

Meta Ads

Meta can override your provided URL when you optimize website destination. This feature requires an active product catalog, a sales objective, a website conversion location, and a single image or video ad format. If enabled, Meta directs users to the most relevant page on your site based on their intent, which could be your homepage or a product page. While it may enhance performance, it requires careful use to avoid unwanted redirects.

Jon Loomer

Top Creator

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