Jon Loomer

Top Creator

Jon Loomer is a Top Meta Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Meta Ads Creator

United States

46 Swipes

About

Jon is the founder of Jon Loomer Digital, which he started in 2011 to help businesses maximize impactful social media. Within 17 months, his website generated 4 million page views and was recognized as a Top 10 Social Media Blog by Social Media Examiner. He has extensive experience in digital marketing from his roles at the American Cancer Society and the NBA, where he led strategic marketing initiatives and pioneered the use of Facebook for business.

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Landing Page Views Optimization No Longer Requires a Pixel

5 days ago

Meta Ads

Landing Page Views optimization no longer requires a pixel, allowing advertisers to maximize views without installation. Meta may use statistical modeling to estimate views based on user behavior, such as time spent before returning to the app. This change benefits advertisers unable to use pixels, but it does not significantly alter existing traffic quality issues that persist whether optimizing for link clicks or landing page views.

AI marketing workflows made simple

Featured

Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

Automatic Translation for Videos on Facebook and Instagram Introduced with Lip Syncing

7 days ago

Meta Ads Facebook +1 more

Automatic Translation for videos on Facebook and Instagram has been introduced, featuring lip syncing. Users can select options for closed captions and translations when uploading a Reel in Business Suite, including translating voice with Meta AI. After publishing, users can review the translation. The feature currently supports English to Spanish and vice versa, with plans for broader availability. This innovation aims to enhance global accessibility for videos.

New Advantage+ Creative Test Feature Rewords Identified Phrases in Overlays

15 days ago

Meta Ads

A new Advantage+ Creative test feature enables rewording of identified phrases in ad text overlays. Accessible through advertising settings, users can activate it by checking the box for new creative enhancements. This feature aims to enhance ad text alignment with creative elements. However, it raises trust issues and may yield few impressions. Users report problems with the preview feature, which shows outdated ads and lacks useful previews.

Meta Expands Value Rules to All Campaign Objectives for More Advertisers

20 days ago

Meta Ads

Meta has expanded value rules to all campaign objectives, previously limited to Sales and App Promotion. These rules allow advertisers to adjust bids based on age, gender, mobile OS, location, and placement. While they offer targeting control, there are concerns about overuse. Value rules can help optimize actions beyond purchases, especially with low-quality leads. They should be used selectively to address specific issues rather than applied universally.

Meta Introduces Value Rules for Ad Placements to Optimize Bidding Strategy

1 months ago

Meta Ads

Meta has introduced value rules for ad placements, enabling advertisers to adjust bids based on age, gender, location, and placements. This feature can be accessed in advertising settings to create rule sets for platforms like Facebook and Instagram. While it may optimize budget distribution, there are concerns that misuse could negatively impact results, as the algorithm might already be optimizing placements effectively.

Meta Can Override Your Destination URL with Website Optimization

1 months ago

Meta Ads

Meta can override your provided URL when you optimize website destination. This feature requires an active product catalog, a sales objective, a website conversion location, and a single image or video ad format. If enabled, Meta directs users to the most relevant page on your site based on their intent, which could be your homepage or a product page. While it may enhance performance, it requires careful use to avoid unwanted redirects.

Meta introduces Ad Set Budget Sharing for optimized budget management

1 months ago

Meta Ads

Meta is launching Ad Set Budget Sharing, a feature for optimizing budget allocation in campaigns. Users must switch to ad set budgets and have at least two ad sets to use it. This feature allows sharing up to 20% of an ad set's budget with others to improve performance. It offers a balance between Advantage+ Campaign Budget and ad set budgets, giving Meta some control while users retain input. Its effectiveness compared to existing options remains unclear.

Meta Removes Six Ad Limit in Ad Sets for Advertisers

2 months ago

Meta Ads

Meta has removed the guideline of a maximum of six ads per ad set, which stated that exceeding this number offers little benefit. The updated guidance warns that too many ads can lower performance. This change suggests the six-ad limit was a guideline rather than a strict rule. Advertisers with modest budgets should still consider limiting ads, while those with larger budgets can experiment with more ads, but caution is still advised.

Meta Advantage Rebrands to Advantage Plus with New Features

2 months ago

Meta Ads

Meta has rebranded its Advantage features to Advantage+, including Advantage+ Campaign Budget, Advantage+ Detailed Targeting, Advantage+ Lookalike, and Advantage+ Custom Audience. The names have changed, but the functionality remains the same. This rebranding aligns with the new Advantage+ Campaigns and aims to reduce confusion between the previous Advantage and Advantage+ terminology. The changes seem unnecessary, leading to speculation about future upgrades.

Jon Loomer

Top Creator

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