Jon Loomer

Top Creator

Jon Loomer is a Top Meta Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Meta Ads Creator

United States

36 Swipes

About

Jon is the founder of Jon Loomer Digital, which he started in 2011 to help businesses maximize impactful social media. Within 17 months, his website generated 4 million page views and was recognized as a Top 10 Social Media Blog by Social Media Examiner. He has extensive experience in digital marketing from his roles at the American Cancer Society and the NBA, where he led strategic marketing initiatives and pioneered the use of Facebook for business.

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Meta Updates Value Optimization Requirements for Custom Events and Non-Purchase Events

1 days ago

Meta Ads

Meta updated its value optimization requirements to include custom and non-purchase standard events. Advertisers must generate at least 30 attributed optimized click-through or view-through conversion events with five distinct values for purchase events, and 100 for non-purchase events within 14 days. The focus is on passing distinct values for optimization benefits. While this expansion is important, the high thresholds may limit practical application.

Google Ads Monthly Slides with AI Insights

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Create professional Google Ads performance reports in Google Slides with AI insights and visualizations. Transform Google Ads data into polished presentations featuring AI-generated insights and custom visuals to impress stakeholders and streamline reporting. Use cases include reducing manual reporting time, presenting insights without design skills, maintaining reporting schedules, identifying trends, and sharing campaign insights for strategic decisions.

Meta Tests Value Optimization to Enhance Profit Margins

6 days ago

Meta Ads

Meta is testing a new value optimization feature to enhance profit margins. Traditionally, value optimization focuses on Return On Ad Spend (ROAS), which may not reflect actual profit due to business costs. Advertisers can send profit data via the Conversions API, enabling Meta to optimize for ROAS based on profit rather than sales volume. This testing phase could offer a useful tool for advertisers aiming to improve their bottom line.

Meta Advertisers Can Now Allow Multiple Responses in Instant Form Questions

1 months ago

Meta Ads

Advertisers can now allow multiple responses in instant form questions. When creating a multiple choice question, there's an option to enable checkboxes instead of radio buttons. This feature enhances accuracy by letting respondents select all applicable answers, which is useful for gathering information on job experiences or certifications. Currently, this option is available in only a few accounts, suggesting it may be in testing rather than a full rollout.

Meta Ads updates Branding feature for enhanced AI-generated text and images

1 months ago

Meta Ads

An update to Branding in Ads Manager enhances AI-generated text and images for advertisers. Users can now add brand details, including Text Tone and Visual Style, alongside logos and colors. Text Tone defines the voice for AI text, while Visual Style guides background generation. These features aim to improve the consistency of AI outputs with company branding, potentially increasing advertiser confidence in using these tools.

Incremental Attribution Now Available in Compare Attribution Settings Feature

1 months ago

Meta Ads

Incremental Attribution is now part of the Compare Attribution Settings feature, adding an “Advanced” option for advertisers. This allows a breakdown of results by attribution setting in Ads Manager. Incremental conversions focus on those that wouldn’t have happened without ad exposure. Users can view these conversions without changing their ad set's attribution setting, with results starting from April 1st. The impact on conversions varies by advertising strategy.

Meta Advertisers Can Now Combine Likes and Reactions on Similar Ads

2 months ago

Meta Ads

Advertisers can now combine likes and reactions on similar ads through a new option in Advertising Settings under Social Information. This feature allows Meta to consolidate likes and reactions if the text and images are similar across multiple ads, enhancing social proof. However, details about its application remain unclear, including how similar images and text must be for the feature to apply. Advertisers are encouraged to check if they have this setting.

Meta allows advertisers to edit attribution settings for value optimization

2 months ago

Meta Ads

Advertisers can now edit their optimization settings for value, adding a 1-day view attribution option. Previously, Meta's default was 7-day click attribution, differing from the usual 7-day click and 1-day view for maximizing conversions. The reasons for the previous exclusion of 1-day view are unclear, possibly due to the lower value of view-through conversions. Advertisers are encouraged to experiment with this new option to assess its impact on overall value.

Meta Introduces Flexible Form Delivery for Personalized Instant Forms

2 months ago

Meta Ads

Meta has introduced Flexible Form Delivery for instant forms, allowing tailored form elements based on user responses. This feature may still be in testing, as there is no official documentation. Users can enable this option for Meta to optimize settings, like removing images and reordering questions. There are two modes: automatic optimizations or manual adjustments for specific elements. It aims to enhance results through automation.

Meta Adds Option to Disable Autofill in Instant Forms

2 months ago

Meta Ads

Advertisers can disable autofill for email and phone fields in instant forms. This option may be new or in testing and applies only to these fields. Autofill simplifies form completion and can generate leads, but it risks using outdated contact info, leading to low-quality leads. Turning off autofill requires manual entry, which could introduce typos. This change may reduce the need for website leads, though it might increase costs.

Jon Loomer

Top Creator

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