
Meta Advantage Rebrands to Advantage Plus with New Features
1 days ago
Meta has rebranded its Advantage features to Advantage+, including Advantage+ Campaign Budget, Advantage+ Detailed Targeting, Advantage+ Lookalike, and Advantage+ Custom Audience. The names have changed, but the functionality remains the same. This rebranding aligns with the new Advantage+ Campaigns and aims to reduce confusion between the previous Advantage and Advantage+ terminology. The changes seem unnecessary, leading to speculation about future upgrades.