Jon Loomer

Top Creator

Jon Loomer is a Top Meta Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Meta Ads Creator

United States

43 Swipes

About

Jon is the founder of Jon Loomer Digital, which he started in 2011 to help businesses maximize impactful social media. Within 17 months, his website generated 4 million page views and was recognized as a Top 10 Social Media Blog by Social Media Examiner. He has extensive experience in digital marketing from his roles at the American Cancer Society and the NBA, where he led strategic marketing initiatives and pioneered the use of Facebook for business.

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Meta Ads Introduces Safe Zones Template for Efficient Creative Optimization

10 days ago

Meta Ads

Meta ad creative optimization can be challenging due to size conflicts. A new method suggests using one 9:16 image or video with a square safe zone for all placements. This reduces the need for multiple versions, saving time and resources. A safe zone template helps maintain a clear central area across formats. This strategy streamlines creative optimization while ensuring quality across different placements.

Automate Your Marketing Audits - Say Goodbye to Manual Checklists

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Marketing Auditor is a comprehensive, automated tool designed to revolutionize the process of auditing digital marketing campaigns. It supports platforms like Google Ads and Google Analytics, performing 200+ automated checks to uncover growth opportunities and deliver actionable insights. Users can generate professional, white-labeled reports customized to their branding and preferred formats like Google Slides and PowerPoint.

Why Did Advantage+ Shopping Disappear in Sales Campaigns?

3 months ago

Meta Ads

Some advertisers are noticing the disappearance of the Advantage+ Shopping option when creating sales campaigns, replaced by Catalog Sales Campaign. This change might be based on ad account information and activity, including industry settings. A workaround is to duplicate a previous Advantage+ Shopping Campaign. It could also be a bug, as some accounts have corrected themselves. Advertisers should expect a way to access Advantage+ Shopping Campaigns soon.

Meta Replaces Automated Rules Templates with Automatic Adjustments in Ad Manager

4 months ago

Meta Ads

Meta has eliminated Automated Rules templates. Previously, these templates allowed significant structural and creative changes, such as enabling Advantage+ Creative and reducing Auction Overlap. Now, users are directed to custom rule creation without templates. Automatic adjustments have replaced these templates, managing aspects like Campaign Structure and Audience Fragmentation. Users can enable these adjustments in the Account Overview page.

Meta Ad Recall Lift is Now Available for Engagement Campaigns

5 months ago

Meta Ads

Ad Recall Lift, traditionally used for Awareness campaigns, is now applicable to Engagement campaigns. This metric, accessible via Ads Manager, includes Estimated Ad Recall Lift (People), Estimated Ad Recall Lift Rate, and Cost Per Estimated Ad Recall Lift. It estimates the number of people who will recall seeing your ad within two days. While useful for campaigns with fuzzy results, it should be used as a reference point rather than a strict goal.

How to Track Clicks on Meta Ads Site Links

6 months ago

Meta Ads

Meta's new Site Links feature allows adding scrollable links below ad creatives on Facebook feed placements, but tracking clicks is challenging. Using breakdowns by Dynamic Creative Element and selecting Website URL is one method, though it's currently not working. Adding URL parameters to Site Links is another option, allowing custom conversions based on these parameters. Despite limited visibility and placement, tracking can help identify clicks.

CTA Button Testing Removed in Flexible Ad Format

6 months ago

Meta Ads

Meta is phasing out Dynamic Creative, a feature available since 2017, and replacing it with Flexible Ad Format. While both features are similar, the key difference is that Flexible Ad Format does not support testing multiple CTA button options, a feature previously available in Dynamic Creative. This change is frustrating for users who relied on CTA button testing. Users will now need to create multiple ads or use the A/B test option.

What to Know as Meta Replaces Dynamic Creative with Flexible Ad Format

6 months ago

Meta Ads

Meta is phasing out Dynamic Creative, a feature since 2017, in favor of Flexible Ad Format. Users will now select Flexible Ad Format during ad creation, which allows automatic generation of ad combinations tailored to viewers. It offers up to 10 images or videos, five primary text options, five headlines, and five descriptions, but lacks the ability to test multiple CTA buttons. This transition aims to reduce confusion by eliminating the older feature.

Meta Introduces Individual Ads Scheduling for Manual Sales Campaigns

6 months ago

Meta Ads

New ability to schedule individual ads for manual Sales campaigns is now being rolled out by Meta. Previously available for Advantage+ Shopping Campaigns, this feature is not yet accessible to all users. It appears in accounts that also have access to Audience Segments for manual Sales campaigns, indicating a continued merging of Advantage+ Shopping and manual Sales campaigns.

Ignore Ads Manager Warning on Expanding Audience with Advantage+ Audience

6 months ago

Meta Ads

The article advises advertisers to ignore Ads Manager warnings about expanding audiences when using Advantage+ Audience. The warning, which suggests expanding the audience to avoid getting zero leads, is incorrect. Advantage+ Audience automatically broadens the audience, making the warning irrelevant. Despite using small custom audiences, the author's ad set performed well, garnering over 1,000 leads. The warning is likely a system error and should be disregarded.

Jon Loomer

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