Jon Loomer

Top Creator

Jon Loomer is a Top Meta Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Meta Ads Creator

United States

30 Swipes

About

Jon is the founder of Jon Loomer Digital, which he started in 2011 to help businesses maximize impactful social media. Within 17 months, his website generated 4 million page views and was recognized as a Top 10 Social Media Blog by Social Media Examiner. He has extensive experience in digital marketing from his roles at the American Cancer Society and the NBA, where he led strategic marketing initiatives and pioneered the use of Facebook for business.

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Meta allows advertisers to edit attribution settings for value optimization

4 days ago

Meta Ads

Advertisers can now edit their optimization settings for value, adding a 1-day view attribution option. Previously, Meta's default was 7-day click attribution, differing from the usual 7-day click and 1-day view for maximizing conversions. The reasons for the previous exclusion of 1-day view are unclear, possibly due to the lower value of view-through conversions. Advertisers are encouraged to experiment with this new option to assess its impact on overall value.

Meta Introduces Flexible Form Delivery for Personalized Instant Forms

8 days ago

Meta Ads

Meta has introduced Flexible Form Delivery for instant forms, allowing tailored form elements based on user responses. This feature may still be in testing, as there is no official documentation. Users can enable this option for Meta to optimize settings, like removing images and reordering questions. There are two modes: automatic optimizations or manual adjustments for specific elements. It aims to enhance results through automation.

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Meta Adds Option to Disable Autofill in Instant Forms

18 days ago

Meta Ads

Advertisers can disable autofill for email and phone fields in instant forms. This option may be new or in testing and applies only to these fields. Autofill simplifies form completion and can generate leads, but it risks using outdated contact info, leading to low-quality leads. Turning off autofill requires manual entry, which could introduce typos. This change may reduce the need for website leads, though it might increase costs.

Meta introduces branding definition in Ads Manager for fonts, colors, and logos

21 days ago

Meta Ads

Meta is launching a branding feature in Ads Manager that lets users define their logo, colors, and fonts for ads. This can be found in the Identity section during ad creation or in the ad creative setup wizard. Defining branding improves consistency in AI-generated enhancements, but users have limited control over its application. Despite some frustrations, this feature marks a significant improvement over previous options.

Meta Removes Existing Customer Budget Cap Feature from Advantage+ Shopping Campaigns

2 months ago

Meta Ads

The Existing Customer Budget Cap in Advantage+ Shopping Campaigns is being removed, which allowed advertisers to limit budget spending on existing customers. To replicate this, advertisers can create a manual sales campaign that excludes existing customers or set up two ad sets: one targeting existing customers and another targeting a broader audience. If using Advantage Campaign Budget, budget distribution can be optimized, but an ad set spending limit is needed.

Meta Introduces Messenger Integration for Instant Form Leads

2 months ago

Meta Ads

Meta has introduced a feature in lead ads that allows businesses to connect with leads via Messenger after form submission. When a lead agrees, a conversation starts in Messenger with their contact details. This feature is for post-form communication, not for collecting leads. It is useful for scenarios like real estate or auto leads but may feel intrusive for typical lead magnets if the checkbox is missed. Users are encouraged to experiment.

Meta Ads Introduces Safe Zones Template for Efficient Creative Optimization

4 months ago

Meta Ads

Meta ad creative optimization can be challenging due to size conflicts. A new method suggests using one 9:16 image or video with a square safe zone for all placements. This reduces the need for multiple versions, saving time and resources. A safe zone template helps maintain a clear central area across formats. This strategy streamlines creative optimization while ensuring quality across different placements.

Why Did Advantage+ Shopping Disappear in Sales Campaigns?

6 months ago

Meta Ads

Some advertisers are noticing the disappearance of the Advantage+ Shopping option when creating sales campaigns, replaced by Catalog Sales Campaign. This change might be based on ad account information and activity, including industry settings. A workaround is to duplicate a previous Advantage+ Shopping Campaign. It could also be a bug, as some accounts have corrected themselves. Advertisers should expect a way to access Advantage+ Shopping Campaigns soon.

Meta Replaces Automated Rules Templates with Automatic Adjustments in Ad Manager

8 months ago

Meta Ads

Meta has eliminated Automated Rules templates. Previously, these templates allowed significant structural and creative changes, such as enabling Advantage+ Creative and reducing Auction Overlap. Now, users are directed to custom rule creation without templates. Automatic adjustments have replaced these templates, managing aspects like Campaign Structure and Audience Fragmentation. Users can enable these adjustments in the Account Overview page.

Jon Loomer

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