Jon Loomer

Top Creator

Jon Loomer is a Top Meta Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Meta Ads Creator

United States

43 Swipes

About

Jon is the founder of Jon Loomer Digital, which he started in 2011 to help businesses maximize impactful social media. Within 17 months, his website generated 4 million page views and was recognized as a Top 10 Social Media Blog by Social Media Examiner. He has extensive experience in digital marketing from his roles at the American Cancer Society and the NBA, where he led strategic marketing initiatives and pioneered the use of Facebook for business.

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Meta Expands Value Rules to All Campaign Objectives for More Advertisers

8 hours ago

Meta Ads

Meta has expanded value rules to all campaign objectives, previously limited to Sales and App Promotion. These rules allow advertisers to adjust bids based on age, gender, mobile OS, location, and placement. While they offer targeting control, there are concerns about overuse. Value rules can help optimize actions beyond purchases, especially with low-quality leads. They should be used selectively to address specific issues rather than applied universally.

Meta Introduces Value Rules for Ad Placements to Optimize Bidding Strategy

14 days ago

Meta Ads

Meta has introduced value rules for ad placements, enabling advertisers to adjust bids based on age, gender, location, and placements. This feature can be accessed in advertising settings to create rule sets for platforms like Facebook and Instagram. While it may optimize budget distribution, there are concerns that misuse could negatively impact results, as the algorithm might already be optimizing placements effectively.

Meta Can Override Your Destination URL with Website Optimization

21 days ago

Meta Ads

Meta can override your provided URL when you optimize website destination. This feature requires an active product catalog, a sales objective, a website conversion location, and a single image or video ad format. If enabled, Meta directs users to the most relevant page on your site based on their intent, which could be your homepage or a product page. While it may enhance performance, it requires careful use to avoid unwanted redirects.

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Meta introduces Ad Set Budget Sharing for optimized budget management

23 days ago

Meta Ads

Meta is launching Ad Set Budget Sharing, a feature for optimizing budget allocation in campaigns. Users must switch to ad set budgets and have at least two ad sets to use it. This feature allows sharing up to 20% of an ad set's budget with others to improve performance. It offers a balance between Advantage+ Campaign Budget and ad set budgets, giving Meta some control while users retain input. Its effectiveness compared to existing options remains unclear.

Meta Removes Six Ad Limit in Ad Sets for Advertisers

1 months ago

Meta Ads

Meta has removed the guideline of a maximum of six ads per ad set, which stated that exceeding this number offers little benefit. The updated guidance warns that too many ads can lower performance. This change suggests the six-ad limit was a guideline rather than a strict rule. Advertisers with modest budgets should still consider limiting ads, while those with larger budgets can experiment with more ads, but caution is still advised.

Meta Advantage Rebrands to Advantage Plus with New Features

1 months ago

Meta Ads

Meta has rebranded its Advantage features to Advantage+, including Advantage+ Campaign Budget, Advantage+ Detailed Targeting, Advantage+ Lookalike, and Advantage+ Custom Audience. The names have changed, but the functionality remains the same. This rebranding aligns with the new Advantage+ Campaigns and aims to reduce confusion between the previous Advantage and Advantage+ terminology. The changes seem unnecessary, leading to speculation about future upgrades.

New AI Feature Allows Users to Crop and Expand Images Creatively

1 months ago

Meta Ads

Meta is testing a new AI feature that allows users to crop and expand images when creating ads. This option helps optimize ad creative by automatically adjusting images for square and vertical placements. While the exact appearance of this feature is unclear, it may relate to the Visual Touchups Advantage+ Creative enhancement. Advertisers may feel uncertain about using it, but it could be beneficial, prompting some to activate it cautiously.

Meta Updates Value Optimization Requirements for Custom Events and Non-Purchase Events

2 months ago

Meta Ads

Meta updated its value optimization requirements to include custom and non-purchase standard events. Advertisers must generate at least 30 attributed optimized click-through or view-through conversion events with five distinct values for purchase events, and 100 for non-purchase events within 14 days. The focus is on passing distinct values for optimization benefits. While this expansion is important, the high thresholds may limit practical application.

Meta Tests Value Optimization to Enhance Profit Margins

2 months ago

Meta Ads

Meta is testing a new value optimization feature to enhance profit margins. Traditionally, value optimization focuses on Return On Ad Spend (ROAS), which may not reflect actual profit due to business costs. Advertisers can send profit data via the Conversions API, enabling Meta to optimize for ROAS based on profit rather than sales volume. This testing phase could offer a useful tool for advertisers aiming to improve their bottom line.

Jon Loomer

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