
Meta Updates Click Attribution Definition for Better Conversion Insights
3 days ago
Meta updated its click attribution definition to clarify what counts as a conversion. It now states that any click on an ad counts towards conversion within 1 or 7 days, including likes and shares. The author is frustrated that non-link clicks are included, arguing they should be separated from actual link clicks for accurate tracking. This issue has persisted for years, complicating the understanding of true conversion value.