Meta is testing or rolling out a new AI feature aimed at optimizing ad creative. This feature allows users to “crop and expand” images when creating ads, automatically adjusting media to fit various placements, specifically for square and vertical formats.
The visual representation of this feature remains unclear, but it may be related to the Visual Touchups Advantage+ Creative enhancement, which includes image cropping and expansion. However, it is uncertain how the Crop and Expand option interacts with these enhancements.
While the feature seems beneficial, its unknown aspects may cause hesitation among advertisers. Despite this uncertainty, there is an inclination to activate it for personal ads, with a cautious approach depending on the account until more information is available.
