Meta For Business | Swipe Insight

Meta Enhances Advantage+ AI with New Campaign Optimization Tools and Features

13 days ago

Meta has enhanced its Advantage+ AI suite with new campaign optimization tools. Advantage+ shopping campaigns have seen a 70% year-over-year growth, and the launch of Meta Andromeda improved ad quality by 8%. A simplified campaign setup will allow all sales, app, and leads campaigns to utilize AI optimizations. New Advantage+ leads campaigns automate lead generation, achieving a 10% lower cost per qualified lead. The opportunity score feature in Ads Manager provides performance evaluations.

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Meta Launches Ad Testing on Threads for Select Advertisers

24 days ago

Threads Meta Ads

Meta has started a limited test of ads in Threads with select advertisers to help users discover brands. Advertisers can easily extend existing image ads to Threads. The test emphasizes brand safety and consumer control over ad experiences. Threads has over 300 million monthly active users, many of whom follow businesses. Ads will appear in the home feed, and measures will monitor user engagement. Brand safety policies will also apply to Threads.

Automate Your Marketing Audits - Say Goodbye to Manual Checklists

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Marketing Auditor is a comprehensive, automated tool designed to revolutionize the process of auditing digital marketing campaigns. It supports platforms like Google Ads and Google Analytics, performing 200+ automated checks to uncover growth opportunities and deliver actionable insights. Users can generate professional, white-labeled reports customized to their branding and preferred formats like Google Slides and PowerPoint.

Facebook Expands Affiliate Marketing Features with Enhanced Link Integration

2 months ago

Facebook

Facebook has launched new affiliate marketing features for creators, enhancing the linking system for monetization. The platform tests improved visibility for affiliate links in Reels, videos, photos, and text posts. Creators can customize links with unique names and promo codes. The affiliate program includes major e-commerce partners like Amazon and Sephora. Links integrate easily, appearing in video banners and pinned comments, ensuring consistent visibility across different formats.

Meta to Enforce New Restrictions on Customer List Custom Audiences Starting January 2025

2 months ago

Meta Ads

Meta will impose restrictions on customer list custom audiences starting January 2025 for housing, employment, and financial products in the US. Advertisers must comply to avoid errors in Ads Manager. Key dates include an announcement in October 2024 and potential pauses of non-compliant campaigns by March 2025. Shared customer lists will require matching email domains, and certain domains will trigger restrictions. Advertisers must certify compliance.

Meta launches Performance Talks hub featuring marketing strategies from industry leaders

2 months ago

Meta Ads

Meta launched the 'Performance Talks' hub featuring video interviews with brand and marketing leaders sharing strategies for Facebook and Instagram marketing. The hub includes about 50 filterable videos linked to guides on topics like automated ads and audience growth, with varying lengths and languages for accessibility. This resource aims to enhance marketing efforts by discussing industry trends and effective Meta tools, making it valuable for diverse audiences.

Meta Ads requires phone verification for new advertisers to ensure compliance

2 months ago

Meta Ads

New advertisers on Meta must verify a phone number before running ads or boosting posts. Verification involves receiving a confirmation code via call or text. Additional verification may be required, such as verifying ad categories, regulatory licenses, identity for political ads, and enabling two-factor authentication. Verification may include business details, regulatory authorizations, and individual identity.

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Meta Adds Comment Control and Brand Safety Features for Facebook and Instagram Ads

4 months ago

Meta Ads

Meta now allows brands to disable comments on Facebook and Instagram ads and has introduced new brand safety features. Advertisers can control ad placements on profiles across both platforms. Expanded third-party capabilities include a content block list for Feed and Reels and faster data availability. Meta is also enhancing third-party verification and simplifying campaign suitability setup and management.

Meta Unveils Video and AI Advertising Updates at Advertising Week 2024

4 months ago

Meta Ads

Meta announced updates at Advertising Week 2024, focusing on video content, AI tools, and creator partnerships. A new full-screen Video Tab on Facebook will feature Reels, longer videos, and Live content. Generative AI ad tools, used by over 1 million advertisers, show improved click-through and conversion rates. Enhanced creator partnerships include new ad formats and management tools, with case studies showing brand awareness lifts.

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Meta Unveils New Ad Tools for Holiday Season Sales and Creative Diversification

5 months ago

Meta Ads

Meta has announced new advertising tools and formats to boost holiday sales and customer engagement. Key features include promo code highlighting, first purchase offers, Instagram Reels integration, improved reminder ads, multiple landing pages in ads, omnichannel capabilities, and location-based targeting. These tools aim to increase conversion rates, broaden reach, improve the customer journey, and leverage holiday shopping trends.