Meta For Business | Swipe Insight

Meta Launches AI Tools for Creator Discovery and Marketing Insights on Instagram

20 days ago

Creators influence purchasing decisions, with 53% of consumers more likely to buy items they promote. Meta is enhancing its creator marketplace with AI tools for better creator discovery and recommendations. Businesses can find suitable creators based on brand affinity and keyword searches. New features include playable reels on creator cards and easier engagement options. The Marketing API for partnership ads is expanding to improve campaign management.

Meta Introduces AI-Powered Ad Updates for Facebook and Instagram to Boost Sales

22 days ago

Meta Ads Instagram

Meta is enhancing ad strategies for Facebook and Instagram using AI to support retail growth. New tools will aid AI-powered Advantage+ sales campaigns and expand omnichannel ads that direct shoppers to nearby stores. Upcoming features include a simplified checkout for Shops ads, catalog item integration in ads, and generative AI applications for retail. Additionally, ads in notifications and site links will improve customer engagement and conversion rates.

Meta Ads Updates Verification Requirements for Advertisers Targeting Singapore

1 months ago

Meta Ads

Meta is updating verification requirements for advertisers targeting Singapore due to the Online Criminal Harms Act. Starting in early-April, advertisers must verify the beneficiary and payer of their ads, with a deadline of June 2025. Ads must disclose the name of the individual or organization paying for and benefiting from the ad, visible in the ad's infosheet and Ad Library. Most advertisers will have access to these processes by early-May 2025.

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Meta Enhances Advantage+ AI with New Campaign Optimization Tools and Features

2 months ago

Meta Ads

Meta has enhanced its Advantage+ AI suite with new campaign optimization tools. Advantage+ shopping campaigns have seen a 70% year-over-year growth, and the launch of Meta Andromeda improved ad quality by 8%. A simplified campaign setup will allow all sales, app, and leads campaigns to utilize AI optimizations. New Advantage+ leads campaigns automate lead generation, achieving a 10% lower cost per qualified lead. The opportunity score feature in Ads Manager provides performance evaluations.

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Meta Launches Ad Testing on Threads for Select Advertisers

2 months ago

Threads Meta Ads

Meta has started a limited test of ads in Threads with select advertisers to help users discover brands. Advertisers can easily extend existing image ads to Threads. The test emphasizes brand safety and consumer control over ad experiences. Threads has over 300 million monthly active users, many of whom follow businesses. Ads will appear in the home feed, and measures will monitor user engagement. Brand safety policies will also apply to Threads.

Facebook Expands Affiliate Marketing Features with Enhanced Link Integration

3 months ago

Facebook

Facebook has launched new affiliate marketing features for creators, enhancing the linking system for monetization. The platform tests improved visibility for affiliate links in Reels, videos, photos, and text posts. Creators can customize links with unique names and promo codes. The affiliate program includes major e-commerce partners like Amazon and Sephora. Links integrate easily, appearing in video banners and pinned comments, ensuring consistent visibility across different formats.

Meta to Enforce New Restrictions on Customer List Custom Audiences Starting January 2025

4 months ago

Meta Ads

Meta will impose restrictions on customer list custom audiences starting January 2025 for housing, employment, and financial products in the US. Advertisers must comply to avoid errors in Ads Manager. Key dates include an announcement in October 2024 and potential pauses of non-compliant campaigns by March 2025. Shared customer lists will require matching email domains, and certain domains will trigger restrictions. Advertisers must certify compliance.

Meta launches Performance Talks hub featuring marketing strategies from industry leaders

4 months ago

Meta Ads

Meta launched the 'Performance Talks' hub featuring video interviews with brand and marketing leaders sharing strategies for Facebook and Instagram marketing. The hub includes about 50 filterable videos linked to guides on topics like automated ads and audience growth, with varying lengths and languages for accessibility. This resource aims to enhance marketing efforts by discussing industry trends and effective Meta tools, making it valuable for diverse audiences.

Meta Ads requires phone verification for new advertisers to ensure compliance

4 months ago

Meta Ads

New advertisers on Meta must verify a phone number before running ads or boosting posts. Verification involves receiving a confirmation code via call or text. Additional verification may be required, such as verifying ad categories, regulatory licenses, identity for political ads, and enabling two-factor authentication. Verification may include business details, regulatory authorizations, and individual identity.