Meta is phasing out its Automated Ads feature, which will be removed from Ads Manager by 2026. Existing automated ads will continue running, but new ones cannot be created. Other ad types remain available. Deleting Automated Ads ends the plan immediately and results will no longer be accessible. To delete, go to your Facebook Page, select Ad Center, then Automated Ads, view the ad, click the three dots, select Delete, and confirm.
Meta is expanding WhatsApp ads by letting click-to-message ads link to WhatsApp Status updates instead of direct chats. This builds on June's WhatsApp Status ads, which show promotions between friends' updates. Advertisers can combine ads from Facebook and Instagram with WhatsApp Status, directing users to business chats. Ads appear in the Updates tab, separate from personal chats, to boost engagement among 100 million U.S. users.
Meta introduced updates to enhance brand engagement on its apps. Reels trending ads, now widely available, increase awareness by 20%. Threads, with 400 million users, offers new ad formats and simpler setup. Value rules for AI ad targeting double high-value conversions. Reels boosts brand lift and lowers costs. Landing page view optimization cuts costs and improves traffic quality.
Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.
Meta now charges ad costs upfront based on the total budget set at purchase confirmation, not exceeding that budget. Budgets control overall spending, while actual spend may vary. Meta uses automatic billing or available funds methods, with charges based on impressions. Users can manage payment methods, view charges in Ads Manager, and get support via Business Support Home. Spending limits and thresholds may apply.
Meta is enhancing AI-powered ad tools and creator collaboration for the holiday season, helping marketers boost sales with features like easier creator partnerships, Reels product discovery, and video catalog ads. New tools include flexible media, creative insights, and related media to improve ad performance. Omnichannel ads and expanded Shops ads support both online and in-store sales globally, plus email sign-up offers to increase customer engagement.
Facebook is enforcing stricter rules to limit unoriginal content that reuses others' work without credit. Accounts reposting such content will face reduced reach and temporary loss of monetization. Duplicate videos will be less visible, with tests linking to originals. Creators should post original content, make meaningful edits, avoid watermarks, and use relevant captions. New tools help track content reach and penalties.
Meta unveils generative AI tools at Cannes Lions 2025 to boost ad performance and business growth. Features include Advantage+ branding tools for consistent, personalized creatives, advanced video generation turning images into dynamic videos, and Business AI for interactive customer support in ads. New creative stickers and virtual try-on enhance engagement. These innovations aim to improve creative efficiency and customer experiences.
Meta's Opportunity Score in Ads Manager rates ad optimization from 0-100 based on applied recommendations and error fixes. Scores show how well campaigns follow best practices but don't guarantee performance. Higher scores mean fewer issues; lower scores show more optimization chances. Scores update with changes but may lag. Dismissing recommendations lowers scores. The score guides optimization but actual results depend on many factors.
Meta introduced tools to help advertisers optimize for business value, not just conversions. Updates to Value Optimization, Incremental Attribution, and Value Rules let marketers focus on KPIs like profit margin, custom events, and incremental conversions. These tools improve return on ad spend by targeting valuable outcomes and letting advertisers share how they measure success, enhancing ad performance and business strategy.
