Meta For Business | Swipe Insight

Meta Launches AI Tools Enhancing Video Ads and Brand Personalization at Cannes

17 days ago

Meta unveils generative AI tools at Cannes Lions 2025 to boost ad performance and business growth. Features include Advantage+ branding tools for consistent, personalized creatives, advanced video generation turning images into dynamic videos, and Business AI for interactive customer support in ads. New creative stickers and virtual try-on enhance engagement. These innovations aim to improve creative efficiency and customer experiences.

Meta makes Opportunity Score optimization metric available to all advertisers

25 days ago

Meta Ads

Meta's Opportunity Score in Ads Manager rates ad optimization from 0-100 based on applied recommendations and error fixes. Scores show how well campaigns follow best practices but don't guarantee performance. Higher scores mean fewer issues; lower scores show more optimization chances. Scores update with changes but may lag. Dismissing recommendations lowers scores. The score guides optimization but actual results depend on many factors.

AI marketing workflows made simple

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Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

Meta launches new tools to optimize ad campaigns for business value and higher ROAS

1 months ago

Meta Ads

Meta introduced tools to help advertisers optimize for business value, not just conversions. Updates to Value Optimization, Incremental Attribution, and Value Rules let marketers focus on KPIs like profit margin, custom events, and incremental conversions. These tools improve return on ad spend by targeting valuable outcomes and letting advertisers share how they measure success, enhancing ad performance and business strategy.

Meta Launches Early Access Program for Advertisers to Test New AI Ad Tools

1 months ago

Meta Ads

Meta has launched an early release program allowing select advertisers to test new generative AI ad tools before broad rollout. These features are tested on a small group to assess performance and may be removed if needed. Ads using early release features are labeled and customizable. Access may be limited or revoked, especially in regulated sectors like finance, health, and sensitive ad categories, to ensure careful rollout and risk management.

Meta Introduces New Ad Features for Facebook, Instagram and Threads at NewFronts 2025

1 months ago

Meta Ads

Meta is testing new ad formats for Facebook, Instagram, and Threads, including Reels trending ads and video ads on Threads. Advertisers can access real-time insights through Instagram's Creator Marketplace and utilize a new API for discovering creators. Partnership Ads now allow featuring one partner prominently, and Facebook Live Partnership ads are being tested. Video Expansion on Facebook Reels aims to enhance ad performance.

Meta Shares Five Tips for Businesses to Enhance Ad Performance and Engagement

2 months ago

Meta Ads

Meta's Q1 earnings provide insights for businesses to enhance performance through AI-enabled ads, video, and messaging. Recommendations include using Meta Advantage+ for ad optimization, leveraging video for engagement, and enhancing customer interactions via WhatsApp and Messenger. Threads is growing with over 350 million users, making it a viable advertising platform. Collaborating with creators can also significantly boost customer acquisition and engagement.

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Threads Ads Launch for All Meta Advertisers

2 months ago

Meta Ads

Meta is expanding ads in Threads to all eligible advertisers globally, enabling them to reach a growing community. Ads will appear in the Threads feed by default for new campaigns, with an option to opt out. A limited test will involve a small group of advertisers featuring image ads that meet Meta's brand safety standards. Users will have controls over the ads they see, and an inventory filter will help manage placements. The rollout will occur in select markets as testing continues.

Meta Advantage+ Update Highlights AI Tools for Enhanced Advertising Performance

2 months ago

Meta Ads

Meta has updated its AI tools for advertisers with Advantage+, a suite of automated ad products that enhance campaign performance. Advertisers using these tools have seen a 5% decrease in costs and an average revenue return of $4.52 for every dollar spent. Advantage+ includes end-to-end solutions for sales, app promotion, and lead generation, along with single-step options for audience targeting, placements, budget optimization, and creative diversification.

Meta Launches AI Tools for Creator Discovery and Marketing Insights on Instagram

3 months ago

Meta Ads Meta

Creators influence purchasing decisions, with 53% of consumers more likely to buy items they promote. Meta is enhancing its creator marketplace with AI tools for better creator discovery and recommendations. Businesses can find suitable creators based on brand affinity and keyword searches. New features include playable reels on creator cards and easier engagement options. The Marketing API for partnership ads is expanding to improve campaign management.