Meta For Business | Swipe Insight

Meta Expands WhatsApp Ads to Link Click-to-Message with Status Updates

2 days ago

Meta is expanding WhatsApp ads by letting click-to-message ads link to WhatsApp Status updates instead of direct chats. This builds on June's WhatsApp Status ads, which show promotions between friends' updates. Advertisers can combine ads from Facebook and Instagram with WhatsApp Status, directing users to business chats. Ads appear in the Updates tab, separate from personal chats, to boost engagement among 100 million U.S. users.

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Meta expands Reels trending ads and Threads features to boost brand engagement

6 days ago

Meta Ads

Meta introduced updates to enhance brand engagement on its apps. Reels trending ads, now widely available, increase awareness by 20%. Threads, with 400 million users, offers new ad formats and simpler setup. Value rules for AI ad targeting double high-value conversions. Reels boosts brand lift and lowers costs. Landing page view optimization cuts costs and improves traffic quality.

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Meta Introduces Upfront Charging for Ad Billing Settings on Ads

27 days ago

Meta Ads

Meta now charges ad costs upfront based on the total budget set at purchase confirmation, not exceeding that budget. Budgets control overall spending, while actual spend may vary. Meta uses automatic billing or available funds methods, with charges based on impressions. Users can manage payment methods, view charges in Ads Manager, and get support via Business Support Home. Spending limits and thresholds may apply.

Meta Launches AI Ad Tools and New Creator Features for Holiday Sales

27 days ago

Facebook Implements New Restrictions on Replicated Content to Protect Creators

2 months ago

Facebook Meta

Facebook is enforcing stricter rules to limit unoriginal content that reuses others' work without credit. Accounts reposting such content will face reduced reach and temporary loss of monetization. Duplicate videos will be less visible, with tests linking to originals. Creators should post original content, make meaningful edits, avoid watermarks, and use relevant captions. New tools help track content reach and penalties.

Meta Launches AI Tools Enhancing Video Ads and Brand Personalization at Cannes

3 months ago

Meta Ads

Meta unveils generative AI tools at Cannes Lions 2025 to boost ad performance and business growth. Features include Advantage+ branding tools for consistent, personalized creatives, advanced video generation turning images into dynamic videos, and Business AI for interactive customer support in ads. New creative stickers and virtual try-on enhance engagement. These innovations aim to improve creative efficiency and customer experiences.

Meta makes Opportunity Score optimization metric available to all advertisers

3 months ago

Meta Ads

Meta's Opportunity Score in Ads Manager rates ad optimization from 0-100 based on applied recommendations and error fixes. Scores show how well campaigns follow best practices but don't guarantee performance. Higher scores mean fewer issues; lower scores show more optimization chances. Scores update with changes but may lag. Dismissing recommendations lowers scores. The score guides optimization but actual results depend on many factors.

Meta launches new tools to optimize ad campaigns for business value and higher ROAS

3 months ago

Meta Ads

Meta introduced tools to help advertisers optimize for business value, not just conversions. Updates to Value Optimization, Incremental Attribution, and Value Rules let marketers focus on KPIs like profit margin, custom events, and incremental conversions. These tools improve return on ad spend by targeting valuable outcomes and letting advertisers share how they measure success, enhancing ad performance and business strategy.

Meta Launches Early Access Program for Advertisers to Test New AI Ad Tools

4 months ago

Meta Ads

Meta has launched an early release program allowing select advertisers to test new generative AI ad tools before broad rollout. These features are tested on a small group to assess performance and may be removed if needed. Ads using early release features are labeled and customizable. Access may be limited or revoked, especially in regulated sectors like finance, health, and sensitive ad categories, to ensure careful rollout and risk management.