Meta For Business | Swipe Insight

Meta to Enforce New Restrictions on Customer List Custom Audiences Starting January 2025

8 days ago

Meta will impose restrictions on customer list custom audiences starting January 2025 for housing, employment, and financial products in the US. Advertisers must comply to avoid errors in Ads Manager. Key dates include an announcement in October 2024 and potential pauses of non-compliant campaigns by March 2025. Shared customer lists will require matching email domains, and certain domains will trigger restrictions. Advertisers must certify compliance.

Meta launches Performance Talks hub featuring marketing strategies from industry leaders

13 days ago

Meta Ads

Meta launched the 'Performance Talks' hub featuring video interviews with brand and marketing leaders sharing strategies for Facebook and Instagram marketing. The hub includes about 50 filterable videos linked to guides on topics like automated ads and audience growth, with varying lengths and languages for accessibility. This resource aims to enhance marketing efforts by discussing industry trends and effective Meta tools, making it valuable for diverse audiences.

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Meta Ads requires phone verification for new advertisers to ensure compliance

14 days ago

Meta Ads

New advertisers on Meta must verify a phone number before running ads or boosting posts. Verification involves receiving a confirmation code via call or text. Additional verification may be required, such as verifying ad categories, regulatory licenses, identity for political ads, and enabling two-factor authentication. Verification may include business details, regulatory authorizations, and individual identity.

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Meta Adds Comment Control and Brand Safety Features for Facebook and Instagram Ads

2 months ago

Meta Ads

Meta now allows brands to disable comments on Facebook and Instagram ads and has introduced new brand safety features. Advertisers can control ad placements on profiles across both platforms. Expanded third-party capabilities include a content block list for Feed and Reels and faster data availability. Meta is also enhancing third-party verification and simplifying campaign suitability setup and management.

Meta Unveils Video and AI Advertising Updates at Advertising Week 2024

2 months ago

Meta Ads

Meta announced updates at Advertising Week 2024, focusing on video content, AI tools, and creator partnerships. A new full-screen Video Tab on Facebook will feature Reels, longer videos, and Live content. Generative AI ad tools, used by over 1 million advertisers, show improved click-through and conversion rates. Enhanced creator partnerships include new ad formats and management tools, with case studies showing brand awareness lifts.

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Meta Unveils New Ad Tools for Holiday Season Sales and Creative Diversification

3 months ago

Meta Ads

Meta has announced new advertising tools and formats to boost holiday sales and customer engagement. Key features include promo code highlighting, first purchase offers, Instagram Reels integration, improved reminder ads, multiple landing pages in ads, omnichannel capabilities, and location-based targeting. These tools aim to increase conversion rates, broaden reach, improve the customer journey, and leverage holiday shopping trends.

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Meta Announced Major Updates to Ad Platform, Including Google Analytics Integration

4 months ago

Google Analytics Meta Ads

Meta is updating its ad system to better customize campaign results based on individual business objectives and values. New features include Conversion Value Rules to prioritize certain customer segments and a new attribution setting to optimize for incremental conversions. Integration with external analytics tools like Google Analytics will help refine campaign performance. Initial tests show significant improvements in conversion rates.

Facebook Introduces Training to Help Creators Avoid Community Standards Violations

4 months ago

Facebook

Meta is introducing a system to help creators avoid penalties for first-time violations of Facebook's Community Standards. Creators must complete an in-app educational training about the breached policy, after which their warning will be removed. If they avoid further violations for a year, they can remove warnings again. Subsequent violations within a year will result in non-removable warnings and potential limitations on account reach and monetization. Serious violations remain ineligible.

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Meta Advertisers on iOS to Face 30% Apple Fee Globally Starting Next Month

5 months ago

Meta Ads

Starting next month, Meta advertisers on iOS will face a 30% Apple fee. This change, first in the US in February, is now global. To avoid the fee, use facebook.com or instagram.com on desktop or mobile web browsers. Boosted posts, mainly used by small businesses, can still be promoted without the fee through these methods. Advertisers on iOS must prepay for ads, with the fee applying if funds are added via the iOS app.