Meta For Business | Swipe Insight

Meta Introduces Upfront Charging for Ad Billing Settings on Ads

4 days ago

Meta now charges ad costs upfront based on the total budget set at purchase confirmation, not exceeding that budget. Budgets control overall spending, while actual spend may vary. Meta uses automatic billing or available funds methods, with charges based on impressions. Users can manage payment methods, view charges in Ads Manager, and get support via Business Support Home. Spending limits and thresholds may apply.

AI marketing workflows made simple

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Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

Meta Launches AI Ad Tools and New Creator Features for Holiday Sales

4 days ago

Facebook Implements New Restrictions on Replicated Content to Protect Creators

1 months ago

Facebook Meta

Facebook is enforcing stricter rules to limit unoriginal content that reuses others' work without credit. Accounts reposting such content will face reduced reach and temporary loss of monetization. Duplicate videos will be less visible, with tests linking to originals. Creators should post original content, make meaningful edits, avoid watermarks, and use relevant captions. New tools help track content reach and penalties.

Meta Launches AI Tools Enhancing Video Ads and Brand Personalization at Cannes

2 months ago

Meta Ads

Meta unveils generative AI tools at Cannes Lions 2025 to boost ad performance and business growth. Features include Advantage+ branding tools for consistent, personalized creatives, advanced video generation turning images into dynamic videos, and Business AI for interactive customer support in ads. New creative stickers and virtual try-on enhance engagement. These innovations aim to improve creative efficiency and customer experiences.

Meta makes Opportunity Score optimization metric available to all advertisers

2 months ago

Meta Ads

Meta's Opportunity Score in Ads Manager rates ad optimization from 0-100 based on applied recommendations and error fixes. Scores show how well campaigns follow best practices but don't guarantee performance. Higher scores mean fewer issues; lower scores show more optimization chances. Scores update with changes but may lag. Dismissing recommendations lowers scores. The score guides optimization but actual results depend on many factors.

Meta launches new tools to optimize ad campaigns for business value and higher ROAS

2 months ago

Meta Ads

Meta introduced tools to help advertisers optimize for business value, not just conversions. Updates to Value Optimization, Incremental Attribution, and Value Rules let marketers focus on KPIs like profit margin, custom events, and incremental conversions. These tools improve return on ad spend by targeting valuable outcomes and letting advertisers share how they measure success, enhancing ad performance and business strategy.

Meta Launches Early Access Program for Advertisers to Test New AI Ad Tools

3 months ago

Meta Ads

Meta has launched an early release program allowing select advertisers to test new generative AI ad tools before broad rollout. These features are tested on a small group to assess performance and may be removed if needed. Ads using early release features are labeled and customizable. Access may be limited or revoked, especially in regulated sectors like finance, health, and sensitive ad categories, to ensure careful rollout and risk management.

Meta Introduces New Ad Features for Facebook, Instagram and Threads at NewFronts 2025

3 months ago

Meta Ads

Meta is testing new ad formats for Facebook, Instagram, and Threads, including Reels trending ads and video ads on Threads. Advertisers can access real-time insights through Instagram's Creator Marketplace and utilize a new API for discovering creators. Partnership Ads now allow featuring one partner prominently, and Facebook Live Partnership ads are being tested. Video Expansion on Facebook Reels aims to enhance ad performance.

Meta Shares Five Tips for Businesses to Enhance Ad Performance and Engagement

3 months ago

Meta Ads

Meta's Q1 earnings provide insights for businesses to enhance performance through AI-enabled ads, video, and messaging. Recommendations include using Meta Advantage+ for ad optimization, leveraging video for engagement, and enhancing customer interactions via WhatsApp and Messenger. Threads is growing with over 350 million users, making it a viable advertising platform. Collaborating with creators can also significantly boost customer acquisition and engagement.