Meta For Business | Swipe Insight

Meta Launches Early Access Program for Advertisers to Test New AI Ad Tools

6 days ago

Meta has launched an early release program allowing select advertisers to test new generative AI ad tools before broad rollout. These features are tested on a small group to assess performance and may be removed if needed. Ads using early release features are labeled and customizable. Access may be limited or revoked, especially in regulated sectors like finance, health, and sensitive ad categories, to ensure careful rollout and risk management.

Meta Introduces New Ad Features for Facebook, Instagram and Threads at NewFronts 2025

16 days ago

Meta Ads

Meta is testing new ad formats for Facebook, Instagram, and Threads, including Reels trending ads and video ads on Threads. Advertisers can access real-time insights through Instagram's Creator Marketplace and utilize a new API for discovering creators. Partnership Ads now allow featuring one partner prominently, and Facebook Live Partnership ads are being tested. Video Expansion on Facebook Reels aims to enhance ad performance.

Meta Shares Five Tips for Businesses to Enhance Ad Performance and Engagement

23 days ago

Meta Ads

Meta's Q1 earnings provide insights for businesses to enhance performance through AI-enabled ads, video, and messaging. Recommendations include using Meta Advantage+ for ad optimization, leveraging video for engagement, and enhancing customer interactions via WhatsApp and Messenger. Threads is growing with over 350 million users, making it a viable advertising platform. Collaborating with creators can also significantly boost customer acquisition and engagement.

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Threads Ads Launch for All Meta Advertisers

1 months ago

Meta Ads

Meta is expanding ads in Threads to all eligible advertisers globally, enabling them to reach a growing community. Ads will appear in the Threads feed by default for new campaigns, with an option to opt out. A limited test will involve a small group of advertisers featuring image ads that meet Meta's brand safety standards. Users will have controls over the ads they see, and an inventory filter will help manage placements. The rollout will occur in select markets as testing continues.

Automate Meta Ads Creative Generation and Uploading

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Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.

Meta Advantage+ Update Highlights AI Tools for Enhanced Advertising Performance

1 months ago

Meta Ads

Meta has updated its AI tools for advertisers with Advantage+, a suite of automated ad products that enhance campaign performance. Advertisers using these tools have seen a 5% decrease in costs and an average revenue return of $4.52 for every dollar spent. Advantage+ includes end-to-end solutions for sales, app promotion, and lead generation, along with single-step options for audience targeting, placements, budget optimization, and creative diversification.

Meta Launches AI Tools for Creator Discovery and Marketing Insights on Instagram

2 months ago

Meta Ads Meta

Creators influence purchasing decisions, with 53% of consumers more likely to buy items they promote. Meta is enhancing its creator marketplace with AI tools for better creator discovery and recommendations. Businesses can find suitable creators based on brand affinity and keyword searches. New features include playable reels on creator cards and easier engagement options. The Marketing API for partnership ads is expanding to improve campaign management.

Meta Introduces AI-Powered Ad Updates for Facebook and Instagram to Boost Sales

2 months ago

Meta Ads Instagram

Meta is enhancing ad strategies for Facebook and Instagram using AI to support retail growth. New tools will aid AI-powered Advantage+ sales campaigns and expand omnichannel ads that direct shoppers to nearby stores. Upcoming features include a simplified checkout for Shops ads, catalog item integration in ads, and generative AI applications for retail. Additionally, ads in notifications and site links will improve customer engagement and conversion rates.

Meta Ads Updates Verification Requirements for Advertisers Targeting Singapore

2 months ago

Meta Ads

Meta is updating verification requirements for advertisers targeting Singapore due to the Online Criminal Harms Act. Starting in early-April, advertisers must verify the beneficiary and payer of their ads, with a deadline of June 2025. Ads must disclose the name of the individual or organization paying for and benefiting from the ad, visible in the ad's infosheet and Ad Library. Most advertisers will have access to these processes by early-May 2025.

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Meta Enhances Advantage+ AI with New Campaign Optimization Tools and Features

3 months ago

Meta Ads

Meta has enhanced its Advantage+ AI suite with new campaign optimization tools. Advantage+ shopping campaigns have seen a 70% year-over-year growth, and the launch of Meta Andromeda improved ad quality by 8%. A simplified campaign setup will allow all sales, app, and leads campaigns to utilize AI optimizations. New Advantage+ leads campaigns automate lead generation, achieving a 10% lower cost per qualified lead. The opportunity score feature in Ads Manager provides performance evaluations.