Meta For Business | Swipe Insight

Meta Shares Five Tips for Businesses to Enhance Ad Performance and Engagement

3 days ago

Meta's Q1 earnings provide insights for businesses to enhance performance through AI-enabled ads, video, and messaging. Recommendations include using Meta Advantage+ for ad optimization, leveraging video for engagement, and enhancing customer interactions via WhatsApp and Messenger. Threads is growing with over 350 million users, making it a viable advertising platform. Collaborating with creators can also significantly boost customer acquisition and engagement.

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Threads Ads Launch for All Meta Advertisers

11 days ago

Meta Ads

Meta is expanding ads in Threads to all eligible advertisers globally, enabling them to reach a growing community. Ads will appear in the Threads feed by default for new campaigns, with an option to opt out. A limited test will involve a small group of advertisers featuring image ads that meet Meta's brand safety standards. Users will have controls over the ads they see, and an inventory filter will help manage placements. The rollout will occur in select markets as testing continues.

Meta Advantage+ Update Highlights AI Tools for Enhanced Advertising Performance

12 days ago

Meta Ads

Meta has updated its AI tools for advertisers with Advantage+, a suite of automated ad products that enhance campaign performance. Advertisers using these tools have seen a 5% decrease in costs and an average revenue return of $4.52 for every dollar spent. Advantage+ includes end-to-end solutions for sales, app promotion, and lead generation, along with single-step options for audience targeting, placements, budget optimization, and creative diversification.

Meta Launches AI Tools for Creator Discovery and Marketing Insights on Instagram

1 months ago

Meta Ads Meta

Creators influence purchasing decisions, with 53% of consumers more likely to buy items they promote. Meta is enhancing its creator marketplace with AI tools for better creator discovery and recommendations. Businesses can find suitable creators based on brand affinity and keyword searches. New features include playable reels on creator cards and easier engagement options. The Marketing API for partnership ads is expanding to improve campaign management.

Google Ads Monthly Slides with AI Insights

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Create professional Google Ads performance reports in Google Slides with AI insights and visualizations. Transform Google Ads data into polished presentations featuring AI-generated insights and custom visuals to impress stakeholders and streamline reporting. Use cases include reducing manual reporting time, presenting insights without design skills, maintaining reporting schedules, identifying trends, and sharing campaign insights for strategic decisions.

Meta Introduces AI-Powered Ad Updates for Facebook and Instagram to Boost Sales

1 months ago

Meta Ads Instagram

Meta is enhancing ad strategies for Facebook and Instagram using AI to support retail growth. New tools will aid AI-powered Advantage+ sales campaigns and expand omnichannel ads that direct shoppers to nearby stores. Upcoming features include a simplified checkout for Shops ads, catalog item integration in ads, and generative AI applications for retail. Additionally, ads in notifications and site links will improve customer engagement and conversion rates.

Meta Ads Updates Verification Requirements for Advertisers Targeting Singapore

1 months ago

Meta Ads

Meta is updating verification requirements for advertisers targeting Singapore due to the Online Criminal Harms Act. Starting in early-April, advertisers must verify the beneficiary and payer of their ads, with a deadline of June 2025. Ads must disclose the name of the individual or organization paying for and benefiting from the ad, visible in the ad's infosheet and Ad Library. Most advertisers will have access to these processes by early-May 2025.

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Meta Enhances Advantage+ AI with New Campaign Optimization Tools and Features

2 months ago

Meta Ads

Meta has enhanced its Advantage+ AI suite with new campaign optimization tools. Advantage+ shopping campaigns have seen a 70% year-over-year growth, and the launch of Meta Andromeda improved ad quality by 8%. A simplified campaign setup will allow all sales, app, and leads campaigns to utilize AI optimizations. New Advantage+ leads campaigns automate lead generation, achieving a 10% lower cost per qualified lead. The opportunity score feature in Ads Manager provides performance evaluations.

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Meta Launches Ad Testing on Threads for Select Advertisers

3 months ago

Threads Meta Ads

Meta has started a limited test of ads in Threads with select advertisers to help users discover brands. Advertisers can easily extend existing image ads to Threads. The test emphasizes brand safety and consumer control over ad experiences. Threads has over 300 million monthly active users, many of whom follow businesses. Ads will appear in the home feed, and measures will monitor user engagement. Brand safety policies will also apply to Threads.

Facebook Expands Affiliate Marketing Features with Enhanced Link Integration

4 months ago

Facebook

Facebook has launched new affiliate marketing features for creators, enhancing the linking system for monetization. The platform tests improved visibility for affiliate links in Reels, videos, photos, and text posts. Creators can customize links with unique names and promo codes. The affiliate program includes major e-commerce partners like Amazon and Sephora. Links integrate easily, appearing in video banners and pinned comments, ensuring consistent visibility across different formats.