Meta is expanding ads on Threads to all users globally starting next week, following the initial rollout to select markets last spring. Threads, now with over 400 million monthly active users, has evolved into a fast-growing conversation platform with niche communities, making it an ideal space for businesses to extend campaigns and engage authentically.
Expansion of Ads on Threads
- Ads on Threads will be available to users worldwide, powered by Meta’s AI-driven ad system, ensuring the same level of personalization as on Facebook and Instagram.
- Advertisers can easily extend their existing Meta campaigns by adding Threads placements to Advantage+ and manual campaigns.
- Supported ad formats include image, video, and carousel, appearing natively in the Threads feed.
- The rollout will be gradual, with ad delivery initially low as global availability is achieved.
Enhancements to Threads Ads Experience
Meta has introduced several improvements to enhance ad management and brand safety:
- Simplified account management: Threads accounts can now be managed within Business Settings alongside Facebook, Instagram, and WhatsApp, allowing ad management via Ads Manager and cross-posting through Meta Business Suite.
- More ad formats: New formats include 4:5 aspect ratio, carousel ads, and Advantage+ catalog and app ads.
- Third-party brand safety and suitability verification: Independent verification, already available on Facebook and Instagram, is now extended to Threads feed through Meta Business Partners, ensuring transparency and control for advertisers.
Threads is positioned not just as a distribution platform but as a vibrant community hub where businesses can join meaningful conversations and connect with engaged audiences.
