Meta has launched Llama 4 models, including Llama 4 Scout and Llama 4 Maverick, featuring advanced multimodal capabilities and a 10 million context window. Llama 4 Scout has 17 billion parameters and 16 experts, while Llama 4 Maverick has 128 experts and outperforms GPT-4o. Both models are available for download, and Llama 4 Behemoth, a more powerful model with 288 billion parameters, is still in training, highlighting Meta's commitment to openness in AI.
Meta for Education is now available to the public, allowing educators to utilize mixed and virtual reality with Meta Quest devices. Launched in April 2024, it offers educational apps that enhance learning through immersive experiences. Schools using this technology reported increased student engagement and improved academic performance. The program includes a headset and subscription, aiming to transform education with interactive content.
Facebook is changing its live video storage policy. From February 19th, new live broadcasts can be replayed, downloaded, or shared for 30 days before being deleted. This aligns with industry standards. Live videos older than 30 days will be removed, with notifications sent to users to download or transfer their videos within 90 days. Users can convert live videos into reels. There is also an option to postpone deletion for six months.
Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.
Meta has launched a Breakthrough bonus program for new creators on Instagram and Facebook, allowing them to earn up to $5,000. Applicants must be 18 or older, based in the U.S., and have a presence on another social app. Accepted creators can earn bonuses by sharing original reels and content over 90 days. The program offers access to Meta Verified and is mobile-only. Facebook has paid over $2 billion to creators in the past year to support their success.
Meta is rolling out an option to add WhatsApp to Accounts Center, enhancing management across Facebook, Instagram, and Meta Quest. This feature is optional and off by default, allowing easier sharing of updates across apps and single sign-on for quicker access. Future updates will include more cross-app features while ensuring privacy with end-to-end encryption for messages and calls. The rollout will be gradual, with options visible in WhatsApp settings.
WhatsApp has introduced new features and design updates to improve user experience. Users can now choose from 30 backgrounds, filters, and effects for photos and videos. The selfie sticker feature lets users create stickers from selfies, available on Android and coming to iOS. Users can share sticker packs in chats, and reactions can be made quicker by double-tapping messages. More exciting features are expected throughout the year.
Instagram is launching trial reels, allowing creators to test content with non-followers before sharing it with their followers. This feature enables experimentation without fear of negative reactions. Trial reels are visible only to non-followers, and creators can view engagement metrics after 24 hours. If successful, they can share the reel with followers or set it to automatically share based on performance. The feature will roll out to eligible creators soon.
Meta has expanded its educational program to allow users to remove their first policy violation strike, now available to all Facebook users and rolling out on Instagram. Users can erase their first strike by completing a short course instead of facing penalties. Severe violations are excluded. Meta aims to improve understanding of policies and will monitor the program's effectiveness, focusing on education rather than punishment in content moderation.
Instagram's broadcast channels now enable followers to engage through replies, fostering real conversations. New prompts help start discussions with suggested topics or custom options, allowing responses via text or photos. Insights provide metrics on interactions and guidance for achieving channel goals. Creators can also share messages across Instagram and Facebook to broaden their reach. For further information, visit the Help Center.
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