Meta has launched a Breakthrough bonus program for new creators on Instagram and Facebook, allowing them to earn up to $5,000. Applicants must be 18 or older, based in the U.S., and have a presence on another social app. Accepted creators can earn bonuses by sharing original reels and content over 90 days. The program offers access to Meta Verified and is mobile-only. Facebook has paid over $2 billion to creators in the past year to support their success.
Meta is rolling out an option to add WhatsApp to Accounts Center, enhancing management across Facebook, Instagram, and Meta Quest. This feature is optional and off by default, allowing easier sharing of updates across apps and single sign-on for quicker access. Future updates will include more cross-app features while ensuring privacy with end-to-end encryption for messages and calls. The rollout will be gradual, with options visible in WhatsApp settings.
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WhatsApp has introduced new features and design updates to improve user experience. Users can now choose from 30 backgrounds, filters, and effects for photos and videos. The selfie sticker feature lets users create stickers from selfies, available on Android and coming to iOS. Users can share sticker packs in chats, and reactions can be made quicker by double-tapping messages. More exciting features are expected throughout the year.
Instagram is launching trial reels, allowing creators to test content with non-followers before sharing it with their followers. This feature enables experimentation without fear of negative reactions. Trial reels are visible only to non-followers, and creators can view engagement metrics after 24 hours. If successful, they can share the reel with followers or set it to automatically share based on performance. The feature will roll out to eligible creators soon.
Meta has expanded its educational program to allow users to remove their first policy violation strike, now available to all Facebook users and rolling out on Instagram. Users can erase their first strike by completing a short course instead of facing penalties. Severe violations are excluded. Meta aims to improve understanding of policies and will monitor the program's effectiveness, focusing on education rather than punishment in content moderation.
Instagram's broadcast channels now enable followers to engage through replies, fostering real conversations. New prompts help start discussions with suggested topics or custom options, allowing responses via text or photos. Insights provide metrics on interactions and guidance for achieving channel goals. Creators can also share messages across Instagram and Facebook to broaden their reach. For further information, visit the Help Center.
Meta has introduced Andromeda, a machine learning system to enhance ad recommendation using NVIDIA Grace Hopper Superchip and Meta Training and Inference Accelerator hardware. It offers a 6% recall improvement, 8% ad quality improvement, 3x enhancement in model inference queries per second, and a 10,000x increase in model capacity. Advantage+ users see a 22% ROAS increase and 7% conversion increase.
Instagram introduces new DM features to enhance connections. Users can now use 17 new sticker packs with over 300 stickers, favorite stickers, and create nicknames for friends to personalize chats. Additionally, location sharing allows users to share live locations for up to 1 hour or pin spots on the map to coordinate meetups. These features aim to make conversations more expressive and meeting up easier.
Messenger is introducing new features to enhance calling experiences, including AI-generated backgrounds for video calls, HD video calls, background noise suppression, and voice isolation. Users can now leave audio or video messages for unanswered calls and use Siri for hands-free calling and messaging. These updates aim to make calls more personalized, clearer, and convenient, reflecting user requests and improving overall communication quality.
