Instants lets you share real-time photos with Close Friends or mutual followers that disappear after viewing or 24 hours. Photos can't be edited before sharing. Capture photos via Instagram or the Instants app, which syncs with Instagram. Features include a private archive, story recaps, no screenshots, undo sent instants, and snooze notifications. Instagram safety and teen protections apply. Available globally on Instagram and as an app in select countries.
Marketing Auditor simplifies your audit process, letting you generate comprehensive, white-label reports in just a few clicks. Save over 10 hours per report while analyzing 200+ data points and delivering 50+ pages of actionable insights. Customize reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides to showcase your expertise.
Incognito Chat with Meta AI on WhatsApp and the Meta AI app offers fully private conversations using WhatsApp's Private Processing technology. Unlike other incognito modes, Meta cannot access or save your messages, which disappear by default. This feature creates temporary, secure chats invisible to anyone else. Meta plans to add Sidechat for private AI help within WhatsApp chats soon. The rollout is ongoing.
Meta is replacing Accounts Center with Meta Account over the next year to simplify access and management of Meta apps and devices. It offers a single login, enhanced security with passkeys, and centralized settings management while keeping app-specific settings separate. WhatsApp remains optional. Meta Account supports Facebook, Instagram, Messenger, Threads, Meta AI, AI glasses, and Quest headsets, aiming to make digital life easier and safer.
Meta launches Muse Spark, a fast AI model powering its Meta AI assistant on WhatsApp, Instagram, Facebook, Messenger, and AI glasses. It supports complex reasoning, understands images, handles health queries, and visual coding. The AI multitasks with subagents and integrates community content for richer answers. Rollout begins in the US, with plans for broader access and open-source versions, aiming for personal superintelligence with privacy safeguards.
Ray-Ban Meta launches AI glasses optimized for prescription wearers, available in two styles with adjustable features for comfort. New colors and lens options for Ray-Ban and Oakley Meta frames debut, including Transitions® and Prizm™ lenses. Software updates add hands-free nutrition tracking, WhatsApp summaries, neural handwriting, and expanded pedestrian navigation. Pre-orders start at $499, with wider release in April.
WhatsApp introduces features to simplify storage and account management. Users can delete large files within chats without losing history and clear only media files. Chat transfer now supports iOS to Android. iOS users can log into two accounts simultaneously. Stickers are suggested as you type emojis. Meta AI enables photo touch-ups in chats, and AI Writing Help drafts responses while keeping chats private. Features will roll out soon.
Dear Algo on Threads lets users customize their feed by requesting more or less content on topics. Typing "Dear Algo" with preferences in a public post adjusts the feed for three days to show relevant content. Users can also repost others' requests. This AI feature personalizes Threads and is available in the US, New Zealand, Australia, and the UK, with plans to expand.
Meta AI introduces new Facebook features to animate profile pictures with preset animations like confetti and hearts, enhancing self-expression. Users can restyle Stories and Memories using AI-driven styles, moods, and backdrops. Text posts can now have animated backgrounds for more engaging sharing. These updates aim to make Facebook interactions more fun and visually dynamic throughout the year.
WhatsApp introduces Strict Account Settings, a lockdown mode enhancing security for users facing sophisticated cyber threats like journalists and public figures. This feature locks accounts to restrictive settings, blocking unknown attachments, silencing unknown calls, and limiting app functions. It can be enabled via Privacy > Advanced in WhatsApp settings and will roll out soon to bolster protection beyond default end-to-end encryption.
