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Meta has introduced Andromeda, a machine learning system to enhance ad recommendation using NVIDIA Grace Hopper Superchip and Meta Training and Inference Accelerator hardware. It offers a 6% recall improvement, 8% ad quality improvement, 3x enhancement in model inference queries per second, and a 10,000x increase in model capacity. Advantage+ users see a 22% ROAS increase and 7% conversion increase.
Trending ️🔥7 days ago
Instagram introduces new DM features to enhance connections. Users can now use 17 new sticker packs with over 300 stickers, favorite stickers, and create nicknames for friends to personalize chats. Additionally, location sharing allows users to share live locations for up to 1 hour or pin spots on the map to coordinate meetups. These features aim to make conversations more expressive and meeting up easier.
Marketing Auditor is a comprehensive, automated tool designed to revolutionize the process of auditing digital marketing campaigns. It supports platforms like Google Ads and Google Analytics, performing 200+ automated checks to uncover growth opportunities and deliver actionable insights. Users can generate professional, white-labeled reports customized to their branding and preferred formats like Google Slides and PowerPoint.
12 days ago
Messenger is introducing new features to enhance calling experiences, including AI-generated backgrounds for video calls, HD video calls, background noise suppression, and voice isolation. Users can now leave audio or video messages for unanswered calls and use Siri for hands-free calling and messaging. These updates aim to make calls more personalized, clearer, and convenient, reflecting user requests and improving overall communication quality.
13 days ago
Instagram is testing a feature allowing users to reset content recommendations in Explore, Reels, and Feed for a fresh start. This aims to ensure safe, positive experiences and help users shape their Instagram to reflect evolving interests. Users can clear recommendations, review and unfollow accounts, and use tools like "Interested" and "Not interested" to curate content. Instagram also offers features like Following Feed, Favorites, and Close Friends for more control over their experience.
18 days ago
Facebook is introducing Views as the primary metric for reels, videos, posts, and stories. Views will replace Plays for videos and Impressions for stories, photos, and text posts, counting each time content appears on a screen, including repeats. Video metrics will also update, with Minutes Viewed and Average Minutes Viewed replacing Watch Time. These changes will appear in Meta Business Suite and Professional Dashboard.
Trending ️🔥Facebook and Instagram are launching ad-free subscriptions in the EU, cutting the price by 40%. Users can opt for an ad-free experience or continue using the services for free with less personalized ads. The new subscription costs €5.99/month on the web and €7.99/month on iOS and Android. This change complies with EU regulations and offers users more control over their data and ad experience. Personalized ads will still be available and are crucial for small businesses.
1 months ago
Threads has introduced new educational resources to help users drive conversations and increase their visibility. These resources include best practices, data-backed tips, and content examples from successful creators. Key insights include the importance of replies, higher post frequency, humor, multimedia posts, weekend activity, and engaging content topics. Users are encouraged to explore these resources on the Threads website for more tips.
1 months ago
Meta launches Movie Gen, an AI tool to create high-definition videos from text prompts, edit existing videos, and transform images into videos. Movie Gen can also generate sound effects and soundtracks. It uses AI to match audio with imagery and allows for precise video editing. The tool is still in research and not publicly available. Concerns about AI's impact on creative industries persist.
1 months ago
Facebook announced new features at its IRL event in Austin, including Local and Explore tabs to help users discover content and connect with communities. The Local tab aggregates local content, while Explore tailors content to user interests. An updated Video tab will enhance video experiences, and new event invite options include SMS and email. AI integrations will assist in groups and enhance creativity. Messenger updates include Notes, Memories, and Communities.
