Instagram, Facebook, and Messenger are expanding new 13+ content settings globally to help teens see age-appropriate content by default. Inspired by movie ratings and parent feedback, these settings limit exposure to inappropriate content and interactions. A stricter Limited Content option is also available. External testing showed Instagram reduces mature content more than competitors. Updates address gaps like new risky trends for safer teen experiences.
Meta Business Agent is AI that helps businesses support every customer like an infinite team. It integrates quickly with existing systems and is used by over a million businesses on WhatsApp and Messenger. It offers personalized responses, handles tasks like answering questions, booking appointments, and closing sales, supports multiple languages, and connects with systems like Shopify and Zendesk, providing enterprise controls.
Effortlessly audit your Google Ads account with Marketing Auditor. Perform 200+ automated checks to uncover optimization opportunities and save over 10 hours per audit. Generate white-label reports in minutes with 50+ pages of actionable insights. Customize your reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides. This tool is the ultimate solution for efficient and impactful Google Ads audits.
Instants lets you share real-time photos with Close Friends or mutual followers that disappear after viewing or 24 hours. Photos can't be edited before sharing. Capture photos via Instagram or the Instants app, which syncs with Instagram. Features include a private archive, story recaps, no screenshots, undo sent instants, and snooze notifications. Instagram safety and teen protections apply. Available globally on Instagram and as an app in select countries.
Incognito Chat with Meta AI on WhatsApp and the Meta AI app offers fully private conversations using WhatsApp's Private Processing technology. Unlike other incognito modes, Meta cannot access or save your messages, which disappear by default. This feature creates temporary, secure chats invisible to anyone else. Meta plans to add Sidechat for private AI help within WhatsApp chats soon. The rollout is ongoing.
Meta is replacing Accounts Center with Meta Account over the next year to simplify access and management of Meta apps and devices. It offers a single login, enhanced security with passkeys, and centralized settings management while keeping app-specific settings separate. WhatsApp remains optional. Meta Account supports Facebook, Instagram, Messenger, Threads, Meta AI, AI glasses, and Quest headsets, aiming to make digital life easier and safer.
Meta launches Muse Spark, a fast AI model powering its Meta AI assistant on WhatsApp, Instagram, Facebook, Messenger, and AI glasses. It supports complex reasoning, understands images, handles health queries, and visual coding. The AI multitasks with subagents and integrates community content for richer answers. Rollout begins in the US, with plans for broader access and open-source versions, aiming for personal superintelligence with privacy safeguards.
Ray-Ban Meta launches AI glasses optimized for prescription wearers, available in two styles with adjustable features for comfort. New colors and lens options for Ray-Ban and Oakley Meta frames debut, including Transitions® and Prizm™ lenses. Software updates add hands-free nutrition tracking, WhatsApp summaries, neural handwriting, and expanded pedestrian navigation. Pre-orders start at $499, with wider release in April.
WhatsApp introduces features to simplify storage and account management. Users can delete large files within chats without losing history and clear only media files. Chat transfer now supports iOS to Android. iOS users can log into two accounts simultaneously. Stickers are suggested as you type emojis. Meta AI enables photo touch-ups in chats, and AI Writing Help drafts responses while keeping chats private. Features will roll out soon.
Dear Algo on Threads lets users customize their feed by requesting more or less content on topics. Typing "Dear Algo" with preferences in a public post adjusts the feed for three days to show relevant content. Users can also repost others' requests. This AI feature personalizes Threads and is available in the US, New Zealand, Australia, and the UK, with plans to expand.
