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Meta for Education Offering Now Available to the General Public

9 days ago

Top-Notch Google Ads Audit Tool

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Effortlessly audit your Google Ads account with Marketing Auditor. Perform 200+ automated checks to uncover optimization opportunities and save over 10 hours per audit. Generate white-label reports in minutes with 50+ pages of actionable insights. Customize your reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides. This tool is the ultimate solution for efficient and impactful Google Ads audits.

Facebook Updates Live Video Storage Policy for Enhanced User Experience

17 days ago

Facebook

Facebook is changing its live video storage policy. From February 19th, new live broadcasts can be replayed, downloaded, or shared for 30 days before being deleted. This aligns with industry standards. Live videos older than 30 days will be removed, with notifications sent to users to download or transfer their videos within 90 days. Users can convert live videos into reels. There is also an option to postpone deletion for six months.

Meta launches Breakthrough bonus program for new creators to earn up to $5000

1 months ago

Meta Introduces WhatsApp Integration with Accounts Center

1 months ago

Meta is rolling out an option to add WhatsApp to Accounts Center, enhancing management across Facebook, Instagram, and Meta Quest. This feature is optional and off by default, allowing easier sharing of updates across apps and single sign-on for quicker access. Future updates will include more cross-app features while ensuring privacy with end-to-end encryption for messages and calls. The rollout will be gradual, with options visible in WhatsApp settings.

WhatsApp Rolls Out Major Update with New Chat Features

1 months ago

WhatsApp has introduced new features and design updates to improve user experience. Users can now choose from 30 backgrounds, filters, and effects for photos and videos. The selfie sticker feature lets users create stickers from selfies, available on Android and coming to iOS. Users can share sticker packs in chats, and reactions can be made quicker by double-tapping messages. More exciting features are expected throughout the year.

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Instagram Launches Trial Reels to Test Content with Non-Followers

2 months ago

Instagram

Instagram is launching trial reels, allowing creators to test content with non-followers before sharing it with their followers. This feature enables experimentation without fear of negative reactions. Trial reels are visible only to non-followers, and creators can view engagement metrics after 24 hours. If successful, they can share the reel with followers or set it to automatically share based on performance. The feature will roll out to eligible creators soon.

Meta Expands Policy Education Program for Facebook and Instagram Users

2 months ago

Instagram Enhances Broadcast Channels with Interactive Features

3 months ago

Instagram

Instagram's broadcast channels now enable followers to engage through replies, fostering real conversations. New prompts help start discussions with suggested topics or custom options, allowing responses via text or photos. Insights provide metrics on interactions and guidance for achieving channel goals. Creators can also share messages across Instagram and Facebook to broaden their reach. For further information, visit the Help Center.

Meta Introduces Andromeda: Next-Generation AI Retrieval System for Advertising

3 months ago

AI Meta Ads

Meta has introduced Andromeda, a machine learning system to enhance ad recommendation using NVIDIA Grace Hopper Superchip and Meta Training and Inference Accelerator hardware. It offers a 6% recall improvement, 8% ad quality improvement, 3x enhancement in model inference queries per second, and a 10,000x increase in model capacity. Advantage+ users see a 22% ROAS increase and 7% conversion increase.