Instagram is launching trial reels, allowing creators to test content with non-followers before sharing it with their followers. This feature enables experimentation without fear of negative reactions. Trial reels are visible only to non-followers, and creators can view engagement metrics after 24 hours. If successful, they can share the reel with followers or set it to automatically share based on performance. The feature will roll out to eligible creators soon.
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Meta has expanded its educational program to allow users to remove their first policy violation strike, now available to all Facebook users and rolling out on Instagram. Users can erase their first strike by completing a short course instead of facing penalties. Severe violations are excluded. Meta aims to improve understanding of policies and will monitor the program's effectiveness, focusing on education rather than punishment in content moderation.
Instagram's broadcast channels now enable followers to engage through replies, fostering real conversations. New prompts help start discussions with suggested topics or custom options, allowing responses via text or photos. Insights provide metrics on interactions and guidance for achieving channel goals. Creators can also share messages across Instagram and Facebook to broaden their reach. For further information, visit the Help Center.
Meta has introduced Andromeda, a machine learning system to enhance ad recommendation using NVIDIA Grace Hopper Superchip and Meta Training and Inference Accelerator hardware. It offers a 6% recall improvement, 8% ad quality improvement, 3x enhancement in model inference queries per second, and a 10,000x increase in model capacity. Advantage+ users see a 22% ROAS increase and 7% conversion increase.
Instagram introduces new DM features to enhance connections. Users can now use 17 new sticker packs with over 300 stickers, favorite stickers, and create nicknames for friends to personalize chats. Additionally, location sharing allows users to share live locations for up to 1 hour or pin spots on the map to coordinate meetups. These features aim to make conversations more expressive and meeting up easier.
Messenger is introducing new features to enhance calling experiences, including AI-generated backgrounds for video calls, HD video calls, background noise suppression, and voice isolation. Users can now leave audio or video messages for unanswered calls and use Siri for hands-free calling and messaging. These updates aim to make calls more personalized, clearer, and convenient, reflecting user requests and improving overall communication quality.
Instagram is testing a feature allowing users to reset content recommendations in Explore, Reels, and Feed for a fresh start. This aims to ensure safe, positive experiences and help users shape their Instagram to reflect evolving interests. Users can clear recommendations, review and unfollow accounts, and use tools like "Interested" and "Not interested" to curate content. Instagram also offers features like Following Feed, Favorites, and Close Friends for more control over their experience.
Facebook is introducing Views as the primary metric for reels, videos, posts, and stories. Views will replace Plays for videos and Impressions for stories, photos, and text posts, counting each time content appears on a screen, including repeats. Video metrics will also update, with Minutes Viewed and Average Minutes Viewed replacing Watch Time. These changes will appear in Meta Business Suite and Professional Dashboard.
Facebook and Instagram are launching ad-free subscriptions in the EU, cutting the price by 40%. Users can opt for an ad-free experience or continue using the services for free with less personalized ads. The new subscription costs €5.99/month on the web and €7.99/month on iOS and Android. This change complies with EU regulations and offers users more control over their data and ad experience. Personalized ads will still be available and are crucial for small businesses.
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