Instagram News & Updates for January 2025

Instagram Introduces Tall Grid Profile Layout

22 hours ago

Instagram has launched a tall grid profile layout to better display vertical content. In response to user feedback on the disruption caused by this change, Instagram is developing thumbnail customization tools. Upcoming features include integrating Stories Highlights into the grid, a grid reordering tool, and direct grid posting. The platform aims to enhance user experience and maintain creator control while committing to improved communication about future changes.

Instagram enables sharing past Reels on Facebook for increased reach and monetization

3 days ago

Facebook Instagram

Instagram now allows users to post past Reels on Facebook for increased reach. Users can share previously unshared Reels to their Facebook Page to gain more views and connect with new audiences. Additionally, users can automatically schedule up to 100 Reels to be shared over 30 days when selecting 6 or more. There are also new monetization tools available, allowing users to potentially earn money by sharing their Reels on Facebook.

Instagram Launches Community Notes Feature for User Fact-Checking

4 days ago

Instagram

Instagram has launched Community Notes, a crowd-sourced fact-checking feature that lets users add context to misleading posts. This change follows Meta CEO Mark Zuckerberg's decision to move away from professional fact-checkers to a community-based approach. Users can submit notes that appear on posts if they receive positive ratings. A waitlist is open for those wanting to join, marking a shift in Instagram's strategy for content moderation.

Instagram Launches Facebook Page Mention Integration

14 days ago

Facebook Instagram

Instagram has introduced a feature allowing users to tag Facebook Pages in their posts, enhancing cross-platform visibility and engagement. This functionality strengthens connections between Instagram and Facebook, supporting Meta's goal of seamless integration. It enables businesses and creators to enhance their presence on both platforms.

Automate Your Marketing Audits - Say Goodbye to Manual Checklists

Featured

Marketing Auditor is a comprehensive, automated tool designed to revolutionize the process of auditing digital marketing campaigns. It supports platforms like Google Ads and Google Analytics, performing 200+ automated checks to uncover growth opportunities and deliver actionable insights. Users can generate professional, white-labeled reports customized to their branding and preferred formats like Google Slides and PowerPoint.

Meta Launches AI-Generated Accounts to Boost Engagement on Facebook and Instagram

17 days ago

AI Facebook +2 more

Meta is introducing AI-generated accounts on Instagram and Facebook to attract younger users. AI influencers like Aitana Lopez and Kimochii are emerging, while companies like 1337 allow user interaction with AI entities. However, there are growing concerns about misinformation and harmful content from these AI accounts. The rise of AI in social media could significantly alter user engagement and trust.

Instagram Launches "Watch Next" Feature and Enhances Stories Experience

21 days ago

Instagram

Instagram has introduced a "Watch Next" feature in Stories to showcase unviewed Stories from followed accounts, enhancing content discovery. It has also updated Highlights with a dedicated tab on profiles, improved cover images, integration of Reels with Highlights, and the display of recent Highlights between Feed posts and within Stories. These updates aim to improve Stories engagement and create a more integrated content experience across the platform.

Meta Brings AI Video Editing to Instagram

1 months ago

Instagram

Meta is integrating AI into Instagram, enabling users to create video edits like changing backgrounds and outfits. This may inspire creativity but raises concerns about losing genuine human connection. AI-generated content often lacks relevance to real-life experiences. While these tools can enhance storytelling, they risk becoming mere entertainment without a narrative thread, depending on their ability to enhance human stories to avoid being novelties.

Instagram introduces festive features for end-of-year celebrations

1 months ago

Instagram

Instagram is launching new features for year-end celebrations, including a Collage feature for Stories to compile favorite photos and custom Add Yours templates for New Year engagement. Users can access a new font and Countdown text effects for Stories, Reels, and Feed posts, along with holiday-themed chat themes for DMs. Secret phrases in Notes and DMs can trigger fun animations, encouraging creative expression and connection during the holidays.

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Instagram Launches Trial Reels to Test Content with Non-Followers

1 months ago

Instagram

Instagram is launching trial reels, allowing creators to test content with non-followers before sharing it with their followers. This feature enables experimentation without fear of negative reactions. Trial reels are visible only to non-followers, and creators can view engagement metrics after 24 hours. If successful, they can share the reel with followers or set it to automatically share based on performance. The feature will roll out to eligible creators soon.

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