Browse Instagram updates sorted by latest
1 days ago
Instagram is introducing an Auto Scroll feature for some users, which automatically plays content and moves to the next post. This feature, similar to TikTok and YouTube, aims to create a more passive viewing experience that could increase views for creators and brands but may also encourage more doom-scrolling.
3 days ago
Instagram is testing Insights for Carousels showing which frame was viewed when liked. This helps creators see which content resonates, evaluate hooks, retention, content type, order, and repurposing potential. It builds on past updates and may lead to deeper insights like per-frame views or unique captions, enhancing Carousel performance analysis and content strategy.
Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.
1 months ago
Instagram is introducing features to support creativity, including rearranging posts on grids and quietly posting without broadcasting. Trial reels allow sharing with non-followers first, reducing pressure and encouraging more posting. The Drafts initiative invests in emerging creators, while new video editing tools and collaborations aim to make Instagram a space for creative risks and growth.
1 months ago
Instagram introduced Recap and Celebrations to boost user awareness of performance stats. Recap offers weekly and monthly summaries of metrics like post views, non-follower views, and follower growth to motivate creators and highlight improvement areas. Celebrations show full-screen prompts for milestones, encouraging reflection and sharing in Stories. These features aim to engage creators and increase content posting. Rollout has started for all creators.
1 months ago
Instagram now supports 3:4 aspect ratio photos, matching the native format of most phone cameras. This update ensures images in 3:4 format display accurately without stretching, working for single-photo posts and carousels. Users can still use 1:1 and 4:5 formats. The change removes the need to crop or adjust photos, preserving original framing and composition for better post flexibility.
3 months ago
Instagram has launched Edits, a video editing app that simplifies video creation on mobile. It provides tools for longer camera capture, project management, and high-quality exports without watermarks. Features include a frame-accurate timeline, auto-captions, and AI image animation. Edits integrates with Instagram for easy sharing and will evolve based on feedback. Future updates will add keyframes and collaboration tools. The app is free to download.
3 months ago
Instagram is expanding AI age verification for Teen Accounts to enroll more teens. Parents will receive notifications about the importance of accurate age reporting and tips for verifying their teens' ages. So far, 54 million teens have been enrolled, with 97% of those aged 13-15 remaining in protective settings. New AI technology will help identify suspected teen accounts and place them in these settings, encouraging parents to talk to their teens about age verification.
Instagram is adding protections for Teen Accounts, restricting users under 16 from going Live or disabling unwanted image filters in DMs without parental consent. Teen Accounts will also be available on Facebook and Messenger, providing similar safety features. Currently, 97% of teens aged 13-15 keep default restrictions, and 94% of US parents find these accounts helpful. Features include private accounts and content controls to enhance teen safety.
The oEmbed feature enables apps to embed HTML and metadata for public Facebook and Instagram content. Recent updates to oEmbed endpoints will remove certain fields and deprecate the Facebook page posts endpoint. Developers can request the new meta_oembed_read feature without changes. Existing users will transition to this feature by October 1, 2025. Instagram will no longer provide thumbnail fields, so developers should create their own.
