Instagram News & Updates for March 2025

User and Media Insights Now Available on Instagram API with Instagram Login

20 hours ago

In July 2024, the Instagram API with Instagram Login launched to simplify onboarding for businesses and creators. This API allows all Instagram accounts to access insights on content performance, including views and follower trends. Developers must request the `instagram_business_manage_insights` permission for access. A new feature in the Content Publishing API allows alt_text descriptions for images, improving accessibility for visually impaired users.

Marketing Workflows Powered by AI

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Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

Meta Introduces AI-Powered Ad Updates for Facebook and Instagram to Boost Sales

1 days ago

Meta Ads Instagram

Meta is enhancing ad strategies for Facebook and Instagram using AI to support retail growth. New tools will aid AI-powered Advantage+ sales campaigns and expand omnichannel ads that direct shoppers to nearby stores. Upcoming features include a simplified checkout for Shops ads, catalog item integration in ads, and generative AI applications for retail. Additionally, ads in notifications and site links will improve customer engagement and conversion rates.

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Meta Launches Community Notes Testing on Facebook, Instagram and Threads in US

11 days ago

Threads Facebook +2 more

Meta is testing Community Notes on Facebook, Instagram, and Threads in the US, replacing its third-party fact-checking program. This crowd-sourced approach allows diverse contributors to add context to posts, aiming to reduce bias. Initially, notes won't be public as the system is tested. Contributors must meet specific criteria, and notes will have a character limit and require links. The program will gradually roll out, with plans for global expansion.

Instagram Tests Blend Feature for Shared Reels Among Friends

15 days ago

Instagram

Instagram is testing Blend, a feature that creates a shared feed of Reels between users and friends based on their interactions. Users can invite friends via Direct Messages, and once accepted, they see recommended Reels tailored to their interests. With billions of Reels shared daily, Instagram emphasizes private engagement over public feeds. This trend highlights the need for shareable content and creator partnerships, prompting brands to rethink performance metrics.

Instagram adds quick testimonials to Partnership Ads for enhanced creator endorsements

1 months ago

Meta Ads Instagram

Instagram is introducing a feature in Partnership Ads allowing brands to add creator endorsements as text-only testimonials in comments. Creators can write short messages related to brand campaigns, enhancing their earning potential. Partnership ads enable creators to reach larger audiences and charge more. They can create original content, monetize existing posts, or use quick testimonials to increase earnings while maintaining control over their content.

Instagram Introduces New DM Features for Better Connections and Communication

1 months ago

Instagram

Instagram has introduced several new features for DMs to enhance communication. Users can now translate messages in different languages, share music directly within chats, and schedule messages for specific times. Additionally, important messages can be pinned for easy access, and QR codes can be generated to invite new members to group chats. These updates aim to make it easier for users to stay connected with friends and family globally.

Instagram Tests Private Comment Downvote Feature

1 months ago

Instagram

Instagram is testing a new comment feedback system with a downvote button, confirmed by head Adam Mosseri. This feature allows users to privately express discomfort or disagreement with comments without showing public dislike counts. The downvote feedback remains private, ensuring that other users cannot see who has used the feature. This initiative aims to enhance user interaction safety while prioritizing privacy and minimizing negative social dynamics.

Instagram Launches WhatsApp Sticker Integration for Stories

1 months ago

Instagram WhatsApp

Instagram has launched a WhatsApp sticker feature for Stories, enabling users to link directly to private WhatsApp chats. This integration streamlines communication between businesses and customers, reducing platform switching. It reflects Instagram's strategy to enhance messaging as users prefer private interactions. The update benefits businesses by offering direct access to WhatsApp channels and simplifying customer communication.

Instagram Launches New Views Insights to Boost Reels Creator Performance

1 months ago

Instagram

Instagram has introduced new metrics for Reels creators to enhance content performance, including the “View Rate,” which shows the percentage of viewers who watched beyond three seconds. This helps assess viewer engagement. “Watch Time” is now crucial for reach, and the “Views Over Time” feature allows comparison of video performance. A tips element provides comparative data on video performance, aiding creators in making informed decisions.

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