Instagram News & Updates for August 2025

Instagram Marketing API Legacy Fields Deprecation Scheduled for September Update

1 days ago

The deprecation of legacy Instagram fields in the Marketing API is set for September 9, 2025, earlier than the previous date of January 21, 2026. Marketing API v22.0 will replace fields like ‘instagram_actor_id’ with ‘instagram_user_id’. Developers are urged to migrate to the new fields before the deprecation date to maintain functionality. A review of API calls is recommended for those updating to Graph API v22.0, as changes apply immediately.

Instagram Launches Re-Posts and Friend Map Updates

6 days ago

Instagram

Instagram has launched features to enhance connections among friends. Users can now repost public reels and posts, which appear in friends' feeds and a dedicated tab. The Instagram map lets users share their location with selected friends and view nearby content. A new Friends tab in Reels shows public content friends interact with, facilitating conversations. These updates aim to improve user interaction and content discovery.

Instagram adds new metrics to Insights for Reels and carousel engagement

8 days ago

Instagram

Instagram updates Insights with new metrics for creators. Reels now show when users liked specific parts of videos. Carousels reveal which slides were liked, aiding content decisions. Post-level demographics and data on content gaining new followers are added, offering deeper engagement insights to guide creators' strategies.

Instagram launches Auto Scroll feature for passive content viewing

21 days ago

Instagram

Instagram is introducing an Auto Scroll feature for some users, which automatically plays content and moves to the next post. This feature, similar to TikTok and YouTube, aims to create a more passive viewing experience that could increase views for creators and brands but may also encourage more doom-scrolling.

Google Ads Monthly Slides with AI Insights

Featured

Create professional Google Ads performance reports in Google Slides with AI insights and visualizations. Transform Google Ads data into polished presentations featuring AI-generated insights and custom visuals to impress stakeholders and streamline reporting. Use cases include reducing manual reporting time, presenting insights without design skills, maintaining reporting schedules, identifying trends, and sharing campaign insights for strategic decisions.

Instagram tests new Carousel Insights showing which frame users liked

23 days ago

Instagram

Instagram is testing Insights for Carousels showing which frame was viewed when liked. This helps creators see which content resonates, evaluate hooks, retention, content type, order, and repurposing potential. It builds on past updates and may lead to deeper insights like per-frame views or unique captions, enhancing Carousel performance analysis and content strategy.

Instagram lets users rearrange their grid

2 months ago

Instagram

Instagram is introducing features to support creativity, including rearranging posts on grids and quietly posting without broadcasting. Trial reels allow sharing with non-followers first, reducing pressure and encouraging more posting. The Drafts initiative invests in emerging creators, while new video editing tools and collaborations aim to make Instagram a space for creative risks and growth.

Instagram unveils Recap and Celebrations features to motivate creators

2 months ago

Instagram

Instagram introduced Recap and Celebrations to boost user awareness of performance stats. Recap offers weekly and monthly summaries of metrics like post views, non-follower views, and follower growth to motivate creators and highlight improvement areas. Celebrations show full-screen prompts for milestones, encouraging reflection and sharing in Stories. These features aim to engage creators and increase content posting. Rollout has started for all creators.

Instagram Adds Support for 3:4 Aspect Ratio Photos

2 months ago

Instagram

Instagram now supports 3:4 aspect ratio photos, matching the native format of most phone cameras. This update ensures images in 3:4 format display accurately without stretching, working for single-photo posts and carousels. Users can still use 1:1 and 4:5 formats. The change removes the need to crop or adjust photos, preserving original framing and composition for better post flexibility.

Instagram Launches Edits App for Easy Video Creation on Mobile Devices

3 months ago

Instagram

Instagram has launched Edits, a video editing app that simplifies video creation on mobile. It provides tools for longer camera capture, project management, and high-quality exports without watermarks. Features include a frame-accurate timeline, auto-captions, and AI image animation. Edits integrates with Instagram for easy sharing and will evolve based on feedback. Future updates will add keyframes and collaboration tools. The app is free to download.

Instagram News

FAQs

What are the top Instagram updates I must know about in 2025?

What are the latest Instagram news this month?

What are the best Instagram tools that I should use?

What's the best source for Instagram news and updates?

Is there a Instagram newsletter I can subscribe to?