Instagram News & Updates for December 2024

Meta Brings AI Video Editing to Instagram

1 days ago

Meta is integrating AI into Instagram, enabling users to create video edits like changing backgrounds and outfits. This may inspire creativity but raises concerns about losing genuine human connection. AI-generated content often lacks relevance to real-life experiences. While these tools can enhance storytelling, they risk becoming mere entertainment without a narrative thread, depending on their ability to enhance human stories to avoid being novelties.

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Instagram introduces festive features for end-of-year celebrations

4 days ago

Instagram

Instagram is launching new features for year-end celebrations, including a Collage feature for Stories to compile favorite photos and custom Add Yours templates for New Year engagement. Users can access a new font and Countdown text effects for Stories, Reels, and Feed posts, along with holiday-themed chat themes for DMs. Secret phrases in Notes and DMs can trigger fun animations, encouraging creative expression and connection during the holidays.

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Instagram Launches Trial Reels to Test Content with Non-Followers

10 days ago

Instagram

Instagram is launching trial reels, allowing creators to test content with non-followers before sharing it with their followers. This feature enables experimentation without fear of negative reactions. Trial reels are visible only to non-followers, and creators can view engagement metrics after 24 hours. If successful, they can share the reel with followers or set it to automatically share based on performance. The feature will roll out to eligible creators soon.

Instagram Tests New DM Scheduling Feature

12 days ago

Instagram

Instagram is developing a Scheduled Message feature for Direct Messages, allowing users to plan and schedule communications. This system aligns with device settings and local time zones, enabling users to select specific days, hours, and minutes for delivery. It enhances convenience by letting users compose messages at their convenience while ensuring timely delivery and avoiding confusion across time zones.

Instagram Enhances Broadcast Channels with Interactive Features

16 days ago

Instagram

Instagram's broadcast channels now enable followers to engage through replies, fostering real conversations. New prompts help start discussions with suggested topics or custom options, allowing responses via text or photos. Insights provide metrics on interactions and guidance for achieving channel goals. Creators can also share messages across Instagram and Facebook to broaden their reach. For further information, visit the Help Center.

Instagram Stories Face Music Licensing Changes

19 days ago

Instagram

Instagram has changed its story features, affecting music availability. Users now receive a notification stating "This music can't be played due to recent licensing changes with the rights holder" when trying to add certain songs to their Stories. This impacts the platform's music library, limiting creative options. The licensing changes highlight the complex relationship between social media and music rights holders, affecting Stories.

Instagram Adds Collage Feature to Stories

24 days ago

Instagram

Instagram has introduced a new Collage feature for Stories, allowing users to select multiple images from their camera roll to create a collage. This feature is more flexible than the existing Layout option. Instagram has been experimenting with collages, inspired by Pinterest's Shuffles app. This move aligns with Meta's strategy of replicating popular features from other apps to retain users.

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Instagram Enhances DM Experience with New Connection Features

25 days ago

Instagram

Instagram introduces new DM features to enhance connections. Users can now use 17 new sticker packs with over 300 stickers, favorite stickers, and create nicknames for friends to personalize chats. Additionally, location sharing allows users to share live locations for up to 1 hour or pin spots on the map to coordinate meetups. These features aim to make conversations more expressive and meeting up easier.

Meta Expands Instagram Reels Support for Video View Optimization in Ad Campaigns

29 days ago

Meta Ads Instagram

Meta has expanded its video advertising by enabling Instagram Reels placement for campaigns optimized for video views. The update introduces Instagram Reels compatibility with the 'Maximize 2-second continuous video plays' goal, previously limited to Instagram Stories and Facebook Reels. Advertisers can now use Instagram Reels placement, 2-second continuous video play optimization, and cross-platform video campaign management.

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