Browse Instagram updates sorted by latest
4 days ago
Instagram now lets users share any public Story to their own Stories with credit to the original creator, expanding beyond just tagged Stories. This aims to simplify sharing, promote original creators, and reduce aggregator accounts. With only 20% of creators posting, Instagram hopes this boosts content creation and engagement, benefiting brands despite some misuse concerns.
Facebook and Instagram are enhancing account support and security. A new support hub centralizes tools for reporting issues and accessing help, including an AI assistant for personalized support. AI improvements have decreased account hacks by over 30%. The recovery process is now simpler with better options and trusted device recognition. Additional safety features like Security Checkup and Two-Factor Authentication are also available.
9 days ago
New Instagram API features include five new Insights metrics: Reels Skip Rate, Repost Counts for media and account, Instagram Profile Visits for advertisers, and updated views for crossposted Reels. Content Publishing API now supports deleting media and creating Trial Reels with login options. Collaboration API adds endpoints to fetch and accept collaboration invites for posts, Reels, and Stories, enhancing content management and partnerships.
1 months ago
Instagram now offers a Meta AI-powered restyle feature for Stories, allowing users to edit photos and videos by adding, removing, or changing elements. Users can apply preset effects or create detailed prompts to customize visuals. The feature supports creativity with options like changing backgrounds or styles and includes Add Yours stickers to start or join trends. Edits are easy, free, and shareable in Stories or DMs.
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1 months ago
Instagram is updating Teen Accounts to align with PG-13 movie ratings, ensuring age-appropriate content for users under 18. Teens will default to a 13+ setting, needing parental consent to change it. New controls include a stricter 'Limited Content' option for more filtering. Age prediction technology will help enforce these guidelines and block inappropriate content. Parent feedback influenced these changes, which will be rolled out gradually.
New features have been added to the Partnership Ads API to help partners optimize ad campaigns. These include adding creator testimonials to ads, using existing posts with Advantage+ Catalog, running lead generation campaigns through the API, and discovering both creator and self-branded content. These updates require no additional app permissions and are available to all users and advertisers to improve ad performance and scale campaigns.
Hundreds of millions of teens now use Teen Accounts on Instagram, Facebook, and Messenger, which enhance safety with automatic protections. A new School Partnership Program allows US middle and high schools to report safety concerns directly. Additionally, an online safety curriculum created with Childhelp aims to educate middle schoolers on online safety, targeting one million students, and provides free resources for educators and parents.
Meta is launching two APIs to enhance creator marketing on Instagram and Facebook. The Instagram creator marketplace API will be available on October 1, 2025, and the Facebook creator discovery API on October 6, 2025. These APIs help brands discover and evaluate creators for partnership ads, featuring keyword search, creator insights, and similar creator suggestions. Developers can access the APIs after app review, with documentation available for preview.
Meta added a new 'Instagram follow' metric allowing advertisers to create custom metrics like Instagram follow rate and cost per Instagram follow. These insights are available immediately without optimizing for Instagram follows. Cost per follow is more relevant when optimizing for profile visits. Both metrics can be added and viewed at campaign, ad set, and ad levels without running specific profile visit ads.
