Instagram News & Updates for February 2025

Instagram adds quick testimonials to Partnership Ads for enhanced creator endorsements

13 hours ago

Instagram is introducing a feature in Partnership Ads allowing brands to add creator endorsements as text-only testimonials in comments. Creators can write short messages related to brand campaigns, enhancing their earning potential. Partnership ads enable creators to reach larger audiences and charge more. They can create original content, monetize existing posts, or use quick testimonials to increase earnings while maintaining control over their content.

Instagram Introduces New DM Features for Better Connections and Communication

1 days ago

Instagram

Instagram has introduced several new features for DMs to enhance communication. Users can now translate messages in different languages, share music directly within chats, and schedule messages for specific times. Additionally, important messages can be pinned for easy access, and QR codes can be generated to invite new members to group chats. These updates aim to make it easier for users to stay connected with friends and family globally.

Instagram Tests Private Comment Downvote Feature

4 days ago

Instagram

Instagram is testing a new comment feedback system with a downvote button, confirmed by head Adam Mosseri. This feature allows users to privately express discomfort or disagreement with comments without showing public dislike counts. The downvote feedback remains private, ensuring that other users cannot see who has used the feature. This initiative aims to enhance user interaction safety while prioritizing privacy and minimizing negative social dynamics.

Instagram Launches WhatsApp Sticker Integration for Stories

15 days ago

Instagram WhatsApp

Instagram has launched a WhatsApp sticker feature for Stories, enabling users to link directly to private WhatsApp chats. This integration streamlines communication between businesses and customers, reducing platform switching. It reflects Instagram's strategy to enhance messaging as users prefer private interactions. The update benefits businesses by offering direct access to WhatsApp channels and simplifying customer communication.

Automate Your Marketing Audits - Say Goodbye to Manual Checklists

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Marketing Auditor is a comprehensive, automated tool designed to revolutionize the process of auditing digital marketing campaigns. It supports platforms like Google Ads and Google Analytics, performing 200+ automated checks to uncover growth opportunities and deliver actionable insights. Users can generate professional, white-labeled reports customized to their branding and preferred formats like Google Slides and PowerPoint.

Instagram Launches New Views Insights to Boost Reels Creator Performance

22 days ago

Instagram

Instagram has introduced new metrics for Reels creators to enhance content performance, including the “View Rate,” which shows the percentage of viewers who watched beyond three seconds. This helps assess viewer engagement. “Watch Time” is now crucial for reach, and the “Views Over Time” feature allows comparison of video performance. A tips element provides comparative data on video performance, aiding creators in making informed decisions.

Meta Announces Major Updates to Instagram API and Marketing API

1 months ago

Meta Ads Instagram

Meta announced updates to the Instagram Graph API and Marketing API to simplify developer integration. Legacy endpoints are replaced with IG User, IG Media, and IG Comment objects, requiring migration by set deadlines. Various fields will be removed or renamed, and new metrics like views will be added to enhance content performance tracking. Developers must update their applications by April 21, 2025, to align with these changes and avoid issues.

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Instagram Extends Reels Duration to Three Minutes

1 months ago

Instagram

Instagram has updated its Reels feature, increasing the maximum video length from 90 seconds to three minutes. This change enhances flexibility for creators while still focusing on short-form content. The decision was made based on creator feedback, as the previous limit was often too restrictive for storytelling. The update is live, allowing creators to upload longer Reels immediately.

Instagram Introduces Tall Grid Profile Layout

1 months ago

Instagram

Instagram has launched a tall grid profile layout to better display vertical content. In response to user feedback on the disruption caused by this change, Instagram is developing thumbnail customization tools. Upcoming features include integrating Stories Highlights into the grid, a grid reordering tool, and direct grid posting. The platform aims to enhance user experience and maintain creator control while committing to improved communication about future changes.

Instagram enables sharing past Reels on Facebook for increased reach and monetization

1 months ago

Facebook Instagram

Instagram now allows users to post past Reels on Facebook for increased reach. Users can share previously unshared Reels to their Facebook Page to gain more views and connect with new audiences. Additionally, users can automatically schedule up to 100 Reels to be shared over 30 days when selecting 6 or more. There are also new monetization tools available, allowing users to potentially earn money by sharing their Reels on Facebook.

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