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Instagram Revamps Teen Accounts with PG-13 Guidelines and New Parental Controls

Instagram Revamps Teen Accounts with PG-13 Guidelines and New Parental Controls

3 days ago

Instagram

Instagram is updating Teen Accounts to align with PG-13 movie ratings, ensuring age-appropriate content for users under 18. Teens will default to a 13+ setting, needing parental consent to change it. New controls include a stricter 'Limited Content' option for more filtering. Age prediction technology will help enforce these guidelines and block inappropriate content. Parent feedback influenced these changes, which will be rolled out gradually.

Meta
Meta

Official Source

Official Source

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Instagram Partnership Ads API adds new features including Testimonials and Lead Generation

Instagram Partnership Ads API adds new features including Testimonials and Lead Generation

11 days ago

Meta Ads Instagram

New features have been added to the Partnership Ads API to help partners optimize ad campaigns. These include adding creator testimonials to ads, using existing posts with Advantage+ Catalog, running lead generation campaigns through the API, and discovering both creator and self-branded content. These updates require no additional app permissions and are available to all users and advertisers to improve ad performance and scale campaigns.

Meta for Developers
Meta for Developers

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Official Source

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Official Source
Hundreds of millions of teens gain access to Meta Teen Accounts with new school support tools

Hundreds of millions of teens gain access to Meta Teen Accounts with new school support tools

22 days ago

Facebook Instagram +1 more

Hundreds of millions of teens now use Teen Accounts on Instagram, Facebook, and Messenger, which enhance safety with automatic protections. A new School Partnership Program allows US middle and high schools to report safety concerns directly. Additionally, an online safety curriculum created with Childhelp aims to educate middle schoolers on online safety, targeting one million students, and provides free resources for educators and parents.

Meta
Meta

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Official Source

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Instagram and Facebook launch new creator marketplace and discovery APIs

Instagram and Facebook launch new creator marketplace and discovery APIs

1 months ago

Meta Ads Instagram

Meta is launching two APIs to enhance creator marketing on Instagram and Facebook. The Instagram creator marketplace API will be available on October 1, 2025, and the Facebook creator discovery API on October 6, 2025. These APIs help brands discover and evaluate creators for partnership ads, featuring keyword search, creator insights, and similar creator suggestions. Developers can access the APIs after app review, with documentation available for preview.

Meta for Developers
Meta for Developers

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Official Source

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Official Source
AI marketing workflows made simple

AI marketing workflows made simple

Featured

Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

Markifact
Markifact

Verified Sponsor

Verified Sponsor

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Verified Sponsor
Open Source
Meta adds new Instagram follow metric for advertisers with custom insights

Meta adds new Instagram follow metric for advertisers with custom insights

1 months ago

Meta Ads Instagram

Meta added a new 'Instagram follow' metric allowing advertisers to create custom metrics like Instagram follow rate and cost per Instagram follow. These insights are available immediately without optimizing for Instagram follows. Cost per follow is more relevant when optimizing for profile visits. Both metrics can be added and viewed at campaign, ad set, and ad levels without running specific profile visit ads.

Bram Van der Hallen
Bram Van der Hallen

Top Creator

Top Meta Ads Creator

Bram Van der Hallen is a Top Meta Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Meta Ads Creator
Automatic Translation for Videos on Facebook and Instagram Introduced with Lip Syncing

Automatic Translation for Videos on Facebook and Instagram Introduced with Lip Syncing

1 months ago

Meta Ads Facebook +1 more

Automatic Translation for videos on Facebook and Instagram has been introduced, featuring lip syncing. Users can select options for closed captions and translations when uploading a Reel in Business Suite, including translating voice with Meta AI. After publishing, users can review the translation. The feature currently supports English to Spanish and vice versa, with plans for broader availability. This innovation aims to enhance global accessibility for videos.

Jon Loomer
Jon Loomer

Top Creator

Top Meta Ads Creator

Jon Loomer is a Top Meta Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Meta Ads Creator
Instagram tests picture-in-picture feature for Reels to boost multitasking

Instagram tests picture-in-picture feature for Reels to boost multitasking

1 months ago

Instagram

Instagram is testing a picture-in-picture (PiP) feature for Reels, letting users watch videos outside the app. This option, now in playback settings, focuses on viewing content only. With TikTok and YouTube offering similar features, Instagram aims to boost multitasking and retention. The feature, supported by Adam Mosseri, is in limited testing.

Radu Oncescu
Radu Oncescu

Top Creator

Top Organic Social Creator

Radu Oncescu is a Top Organic Social Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Organic Social Creator
Instagram adds Retention and Skip Rate metrics to boost Reels content engagement

Instagram adds Retention and Skip Rate metrics to boost Reels content engagement

1 months ago

Instagram

Instagram introduced new metrics for Reels creators to improve content analysis. The "Retention" chart shows when viewers lose interest, with a flatter line indicating better engagement. The "View Rate" metric is replaced by "Skip Rate," measuring viewers who skip within three seconds, highlighting the need for engaging openings. These updates help creators optimize content based on audience engagement.

Instagram
Instagram

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Instagram Introduces Reels Linking for Extended Multi-Part Stories

Instagram Introduces Reels Linking for Extended Multi-Part Stories

1 months ago

Instagram

Instagram has introduced a feature allowing Reels creators to link multiple clips, enabling series creation. Users can connect related Reels with the “Link a reel” option, adding prompts for viewers to watch subsequent parts. This enhances storytelling and content organization, similar to TikTok's features. Instagram believes this will boost engagement and viewership, provided the clips are relevant. The feature is now available to all users.

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