Instagram News & Updates for January 2026

Instagram expands Your Algorithm control to all English users for Reels customization

3 days ago

Instagram now lets all English-speaking users manually customize their Reels by adding or removing topics via a slider icon, showing related video examples. This may reduce usage since AI recommendations boost engagement. Users want control but rarely use it. In 2026, users can pick three top interests to tailor feeds. This aligns with wider social media trends to address algorithm concerns but may not greatly change behavior.

Instagram Tests New Feature for Watching Reels on TV with Friends

1 months ago

Instagram

Instagram is testing a TV feature that lets users watch reels from creators on Amazon Fire TV with friends. Users can install the app, sign in, and add up to five accounts for personalized content. Reels will be grouped into channels based on interests. Future updates may include using phones as remotes and shared feeds. Content adheres to PG-13 standards for safety, especially for younger viewers, with improvements based on user feedback.

Instagram lets users share any public Story with credit to original creators

1 months ago

Instagram

Instagram now lets users share any public Story to their own Stories with credit to the original creator, expanding beyond just tagged Stories. This aims to simplify sharing, promote original creators, and reduce aggregator accounts. With only 20% of creators posting, Instagram hopes this boosts content creation and engagement, benefiting brands despite some misuse concerns.

Facebook and Instagram Launch New 24/7 Support Hub to Boost Account Security

1 months ago

Facebook Instagram

Facebook and Instagram are enhancing account support and security. A new support hub centralizes tools for reporting issues and accessing help, including an AI assistant for personalized support. AI improvements have decreased account hacks by over 30%. The recovery process is now simpler with better options and trusted device recognition. Additional safety features like Security Checkup and Two-Factor Authentication are also available.

Upload Meta Ads in bulk via Google Sheets

Featured

Upload all Meta ad types in bulk directly from Google Sheets, single image, video, carousel, and flexible ads. Control placements, multiple headlines, primary texts, descriptions, and creatives from one spreadsheet. Built for agencies and teams managing dozens of ads across multiple accounts, helping you launch faster, stay consistent, and avoid costly manual errors.

Instagram API Enhancements for Insights, Content Management and Collaboration

1 months ago

Instagram

New Instagram API features include five new Insights metrics: Reels Skip Rate, Repost Counts for media and account, Instagram Profile Visits for advertisers, and updated views for crossposted Reels. Content Publishing API now supports deleting media and creating Trial Reels with login options. Collaboration API adds endpoints to fetch and accept collaboration invites for posts, Reels, and Stories, enhancing content management and partnerships.

Instagram Launches Restyle AI Feature to Enhance Stories with Creative Edits

2 months ago

Instagram

Instagram now offers a Meta AI-powered restyle feature for Stories, allowing users to edit photos and videos by adding, removing, or changing elements. Users can apply preset effects or create detailed prompts to customize visuals. The feature supports creativity with options like changing backgrounds or styles and includes Add Yours stickers to start or join trends. Edits are easy, free, and shareable in Stories or DMs.

Instagram Revamps Teen Accounts with PG-13 Guidelines and New Parental Controls

3 months ago

Instagram

Instagram is updating Teen Accounts to align with PG-13 movie ratings, ensuring age-appropriate content for users under 18. Teens will default to a 13+ setting, needing parental consent to change it. New controls include a stricter 'Limited Content' option for more filtering. Age prediction technology will help enforce these guidelines and block inappropriate content. Parent feedback influenced these changes, which will be rolled out gradually.

Instagram Partnership Ads API adds new features including Testimonials and Lead Generation

3 months ago

Meta Ads Instagram

New features have been added to the Partnership Ads API to help partners optimize ad campaigns. These include adding creator testimonials to ads, using existing posts with Advantage+ Catalog, running lead generation campaigns through the API, and discovering both creator and self-branded content. These updates require no additional app permissions and are available to all users and advertisers to improve ad performance and scale campaigns.

Hundreds of millions of teens gain access to Meta Teen Accounts with new school support tools

3 months ago

Facebook Instagram +1 more

Hundreds of millions of teens now use Teen Accounts on Instagram, Facebook, and Messenger, which enhance safety with automatic protections. A new School Partnership Program allows US middle and high schools to report safety concerns directly. Additionally, an online safety curriculum created with Childhelp aims to educate middle schoolers on online safety, targeting one million students, and provides free resources for educators and parents.

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