Instagram News & Updates for December 2024

Instagram Launches Trial Reels to Test Content with Non-Followers

2 days ago

Instagram is launching trial reels, allowing creators to test content with non-followers before sharing it with their followers. This feature enables experimentation without fear of negative reactions. Trial reels are visible only to non-followers, and creators can view engagement metrics after 24 hours. If successful, they can share the reel with followers or set it to automatically share based on performance. The feature will roll out to eligible creators soon.

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Instagram Tests New DM Scheduling Feature

4 days ago

Instagram

Instagram is developing a Scheduled Message feature for Direct Messages, allowing users to plan and schedule communications. This system aligns with device settings and local time zones, enabling users to select specific days, hours, and minutes for delivery. It enhances convenience by letting users compose messages at their convenience while ensuring timely delivery and avoiding confusion across time zones.

Instagram Enhances Broadcast Channels with Interactive Features

8 days ago

Instagram

Instagram's broadcast channels now enable followers to engage through replies, fostering real conversations. New prompts help start discussions with suggested topics or custom options, allowing responses via text or photos. Insights provide metrics on interactions and guidance for achieving channel goals. Creators can also share messages across Instagram and Facebook to broaden their reach. For further information, visit the Help Center.

Instagram Stories Face Music Licensing Changes

11 days ago

Instagram

Instagram has changed its story features, affecting music availability. Users now receive a notification stating "This music can't be played due to recent licensing changes with the rights holder" when trying to add certain songs to their Stories. This impacts the platform's music library, limiting creative options. The licensing changes highlight the complex relationship between social media and music rights holders, affecting Stories.

Instagram Adds Collage Feature to Stories

16 days ago

Instagram

Instagram has introduced a new Collage feature for Stories, allowing users to select multiple images from their camera roll to create a collage. This feature is more flexible than the existing Layout option. Instagram has been experimenting with collages, inspired by Pinterest's Shuffles app. This move aligns with Meta's strategy of replicating popular features from other apps to retain users.

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Instagram Enhances DM Experience with New Connection Features

17 days ago

Instagram

Instagram introduces new DM features to enhance connections. Users can now use 17 new sticker packs with over 300 stickers, favorite stickers, and create nicknames for friends to personalize chats. Additionally, location sharing allows users to share live locations for up to 1 hour or pin spots on the map to coordinate meetups. These features aim to make conversations more expressive and meeting up easier.

Meta Expands Instagram Reels Support for Video View Optimization in Ad Campaigns

21 days ago

Meta Ads Instagram

Meta has expanded its video advertising by enabling Instagram Reels placement for campaigns optimized for video views. The update introduces Instagram Reels compatibility with the 'Maximize 2-second continuous video plays' goal, previously limited to Instagram Stories and Facebook Reels. Advertisers can now use Instagram Reels placement, 2-second continuous video play optimization, and cross-platform video campaign management.

Instagram Adds 'Deactivated Account' Filter for Follower Management

23 days ago

Instagram

Instagram has introduced a new feature that helps users identify and manage deactivated accounts in their follower list. The update includes a dedicated 'Deactivated account' category, easy identification of inactive followers, bulk removal capability, and improved follower list organization. This helps users maintain accurate follower counts, remove inactive accounts efficiently, and provides better account management tools.

Instagram Tests New Recommendations Reset Feature

23 days ago

Instagram

Instagram is testing a feature allowing users to reset content recommendations in Explore, Reels, and Feed for a fresh start. This aims to ensure safe, positive experiences and help users shape their Instagram to reflect evolving interests. Users can clear recommendations, review and unfollow accounts, and use tools like "Interested" and "Not interested" to curate content. Instagram also offers features like Following Feed, Favorites, and Close Friends for more control over their experience.

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