Instagram News & Updates for June 2026

Instants Launch Lets You Share Real Time Moments with Close Friends and Followers

17 days ago

Instants lets you share real-time photos with Close Friends or mutual followers that disappear after viewing or 24 hours. Photos can't be edited before sharing. Capture photos via Instagram or the Instants app, which syncs with Instagram. Features include a private archive, story recaps, no screenshots, undo sent instants, and snooze notifications. Instagram safety and teen protections apply. Available globally on Instagram and as an app in select countries.

Upload Meta Ads in bulk via Google Sheets

Featured

Upload all Meta ad types in bulk directly from Google Sheets, single image, video, carousel, and flexible ads. Control placements, multiple headlines, primary texts, descriptions, and creatives from one spreadsheet. Built for agencies and teams managing dozens of ads across multiple accounts, helping you launch faster, stay consistent, and avoid costly manual errors.

Instagram API Updates Enhance Partnerships Metrics Collaboration and Engagement

1 months ago

Instagram

Instagram API updates enhance branded content workflows, adding partnership ads labels with or without brand tags. New engagement metrics include reposts, saves, shares, and aggregated views, likes, and comments across Instagram and Facebook. Collaborative media endpoints allow tracking co-created content. The API now supports liking/unliking posts and comments via third-party apps with proper permissions.

Muse Spark powers a smarter and faster Meta AI assistant on major platforms

1 months ago

AI Facebook +3 more

Meta launches Muse Spark, a fast AI model powering its Meta AI assistant on WhatsApp, Instagram, Facebook, Messenger, and AI glasses. It supports complex reasoning, understands images, handles health queries, and visual coding. The AI multitasks with subagents and integrates community content for richer answers. Rollout begins in the US, with plans for broader access and open-source versions, aiming for personal superintelligence with privacy safeguards.

Instagram tests Instagram Plus subscription with exclusive story perks

2 months ago

Instagram

Instagram is testing Instagram Plus, a new premium subscription similar to Snapchat+. It offers perks like creating multiple story audiences, story rewatch insights, extended story expiration, super hearts for stories, and spotlighting stories. The service is being tested in the Philippines for about $1.05 USD per month and in Mexico for around $2 USD. Confirmation from Instagram is pending.

Meta tests premium subscriptions with exclusive AI features on Instagram Facebook WhatsApp

4 months ago

Facebook Instagram +1 more

Meta will test premium subscriptions on Instagram, Facebook, and WhatsApp, offering exclusive features, enhanced productivity, creativity, and AI tools while keeping core services free. It plans to integrate Manus AI and offer freemium AI video creation via Vibes. Features will differ by app and target a broad audience, separate from Meta Verified. Meta will gather user feedback during rollout.

Instagram expands Your Algorithm control to all English users for Reels customization

4 months ago

Instagram

Instagram now lets all English-speaking users manually customize their Reels by adding or removing topics via a slider icon, showing related video examples. This may reduce usage since AI recommendations boost engagement. Users want control but rarely use it. In 2026, users can pick three top interests to tailor feeds. This aligns with wider social media trends to address algorithm concerns but may not greatly change behavior.

Instagram Tests New Feature for Watching Reels on TV with Friends

5 months ago

Instagram

Instagram is testing a TV feature that lets users watch reels from creators on Amazon Fire TV with friends. Users can install the app, sign in, and add up to five accounts for personalized content. Reels will be grouped into channels based on interests. Future updates may include using phones as remotes and shared feeds. Content adheres to PG-13 standards for safety, especially for younger viewers, with improvements based on user feedback.

Instagram lets users share any public Story with credit to original creators

5 months ago

Instagram

Instagram now lets users share any public Story to their own Stories with credit to the original creator, expanding beyond just tagged Stories. This aims to simplify sharing, promote original creators, and reduce aggregator accounts. With only 20% of creators posting, Instagram hopes this boosts content creation and engagement, benefiting brands despite some misuse concerns.

Facebook and Instagram Launch New 24/7 Support Hub to Boost Account Security

5 months ago

Facebook Instagram

Facebook and Instagram are enhancing account support and security. A new support hub centralizes tools for reporting issues and accessing help, including an AI assistant for personalized support. AI improvements have decreased account hacks by over 30%. The recovery process is now simpler with better options and trusted device recognition. Additional safety features like Security Checkup and Two-Factor Authentication are also available.

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