Browse Instagram updates sorted by latest
12 days ago
Instagram is testing Instagram Plus, a new premium subscription similar to Snapchat+. It offers perks like creating multiple story audiences, story rewatch insights, extended story expiration, super hearts for stories, and spotlighting stories. The service is being tested in the Philippines for about $1.05 USD per month and in Mexico for around $2 USD. Confirmation from Instagram is pending.
Meta will test premium subscriptions on Instagram, Facebook, and WhatsApp, offering exclusive features, enhanced productivity, creativity, and AI tools while keeping core services free. It plans to integrate Manus AI and offer freemium AI video creation via Vibes. Features will differ by app and target a broad audience, separate from Meta Verified. Meta will gather user feedback during rollout.
2 months ago
Instagram now lets all English-speaking users manually customize their Reels by adding or removing topics via a slider icon, showing related video examples. This may reduce usage since AI recommendations boost engagement. Users want control but rarely use it. In 2026, users can pick three top interests to tailor feeds. This aligns with wider social media trends to address algorithm concerns but may not greatly change behavior.
3 months ago
Instagram is testing a TV feature that lets users watch reels from creators on Amazon Fire TV with friends. Users can install the app, sign in, and add up to five accounts for personalized content. Reels will be grouped into channels based on interests. Future updates may include using phones as remotes and shared feeds. Content adheres to PG-13 standards for safety, especially for younger viewers, with improvements based on user feedback.
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4 months ago
Instagram now lets users share any public Story to their own Stories with credit to the original creator, expanding beyond just tagged Stories. This aims to simplify sharing, promote original creators, and reduce aggregator accounts. With only 20% of creators posting, Instagram hopes this boosts content creation and engagement, benefiting brands despite some misuse concerns.
Facebook and Instagram are enhancing account support and security. A new support hub centralizes tools for reporting issues and accessing help, including an AI assistant for personalized support. AI improvements have decreased account hacks by over 30%. The recovery process is now simpler with better options and trusted device recognition. Additional safety features like Security Checkup and Two-Factor Authentication are also available.
4 months ago
New Instagram API features include five new Insights metrics: Reels Skip Rate, Repost Counts for media and account, Instagram Profile Visits for advertisers, and updated views for crossposted Reels. Content Publishing API now supports deleting media and creating Trial Reels with login options. Collaboration API adds endpoints to fetch and accept collaboration invites for posts, Reels, and Stories, enhancing content management and partnerships.
5 months ago
Instagram now offers a Meta AI-powered restyle feature for Stories, allowing users to edit photos and videos by adding, removing, or changing elements. Users can apply preset effects or create detailed prompts to customize visuals. The feature supports creativity with options like changing backgrounds or styles and includes Add Yours stickers to start or join trends. Edits are easy, free, and shareable in Stories or DMs.
5 months ago
Instagram is updating Teen Accounts to align with PG-13 movie ratings, ensuring age-appropriate content for users under 18. Teens will default to a 13+ setting, needing parental consent to change it. New controls include a stricter 'Limited Content' option for more filtering. Age prediction technology will help enforce these guidelines and block inappropriate content. Parent feedback influenced these changes, which will be rolled out gradually.
