Instagram News & Updates for September 2025

Automatic Translation for Videos on Facebook and Instagram Introduced with Lip Syncing

11 hours ago

Automatic Translation for videos on Facebook and Instagram has been introduced, featuring lip syncing. Users can select options for closed captions and translations when uploading a Reel in Business Suite, including translating voice with Meta AI. After publishing, users can review the translation. The feature currently supports English to Spanish and vice versa, with plans for broader availability. This innovation aims to enhance global accessibility for videos.

Instagram tests picture-in-picture feature for Reels to boost multitasking

4 days ago

Instagram

Instagram is testing a picture-in-picture (PiP) feature for Reels, letting users watch videos outside the app. This option, now in playback settings, focuses on viewing content only. With TikTok and YouTube offering similar features, Instagram aims to boost multitasking and retention. The feature, supported by Adam Mosseri, is in limited testing.

Instagram adds Retention and Skip Rate metrics to boost Reels content engagement

8 days ago

Instagram

Instagram introduced new metrics for Reels creators to improve content analysis. The "Retention" chart shows when viewers lose interest, with a flatter line indicating better engagement. The "View Rate" metric is replaced by "Skip Rate," measuring viewers who skip within three seconds, highlighting the need for engaging openings. These updates help creators optimize content based on audience engagement.

Instagram Introduces Reels Linking for Extended Multi-Part Stories

11 days ago

Instagram

Instagram has introduced a feature allowing Reels creators to link multiple clips, enabling series creation. Users can connect related Reels with the “Link a reel” option, adding prompts for viewers to watch subsequent parts. This enhances storytelling and content organization, similar to TikTok's features. Instagram believes this will boost engagement and viewership, provided the clips are relevant. The feature is now available to all users.

Automate Meta Ads Creative Generation and Uploading

Featured

Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.

Instagram Marketing API Legacy Fields Deprecation Scheduled for September Update

21 days ago

Instagram

The deprecation of legacy Instagram fields in the Marketing API is set for September 9, 2025, earlier than the previous date of January 21, 2026. Marketing API v22.0 will replace fields like ‘instagram_actor_id’ with ‘instagram_user_id’. Developers are urged to migrate to the new fields before the deprecation date to maintain functionality. A review of API calls is recommended for those updating to Graph API v22.0, as changes apply immediately.

Instagram Launches Re-Posts and Friend Map Updates

26 days ago

Instagram

Instagram has launched features to enhance connections among friends. Users can now repost public reels and posts, which appear in friends' feeds and a dedicated tab. The Instagram map lets users share their location with selected friends and view nearby content. A new Friends tab in Reels shows public content friends interact with, facilitating conversations. These updates aim to improve user interaction and content discovery.

Instagram adds new metrics to Insights for Reels and carousel engagement

28 days ago

Instagram

Instagram updates Insights with new metrics for creators. Reels now show when users liked specific parts of videos. Carousels reveal which slides were liked, aiding content decisions. Post-level demographics and data on content gaining new followers are added, offering deeper engagement insights to guide creators' strategies.

Instagram launches Auto Scroll feature for passive content viewing

1 months ago

Instagram

Instagram is introducing an Auto Scroll feature for some users, which automatically plays content and moves to the next post. This feature, similar to TikTok and YouTube, aims to create a more passive viewing experience that could increase views for creators and brands but may also encourage more doom-scrolling.

Instagram tests new Carousel Insights showing which frame users liked

1 months ago

Instagram

Instagram is testing Insights for Carousels showing which frame was viewed when liked. This helps creators see which content resonates, evaluate hooks, retention, content type, order, and repurposing potential. It builds on past updates and may lead to deeper insights like per-frame views or unique captions, enhancing Carousel performance analysis and content strategy.

Instagram News

FAQs

What are the top Instagram updates I must know about in 2025?

What are the latest Instagram news this month?

What are the best Instagram tools that I should use?

What's the best source for Instagram news and updates?

Is there a Instagram newsletter I can subscribe to?