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19 hours ago
Instagram has introduced a feature that allows users to watch Reels at 2x speed, addressing user requests for better viewing options. This feature is beneficial for Reels that can be up to 3 minutes long and is activated by holding the screen's edges. Currently, only the 2x speed option is available. This update reflects trends in digital media consumption, where faster playback options are becoming standard.
Instagram is introducing a feature in Partnership Ads allowing brands to add creator endorsements as text-only testimonials in comments. Creators can write short messages related to brand campaigns, enhancing their earning potential. Partnership ads enable creators to reach larger audiences and charge more. They can create original content, monetize existing posts, or use quick testimonials to increase earnings while maintaining control over their content.
1 months ago
Instagram has introduced new metrics for Reels creators to enhance content performance, including the “View Rate,” which shows the percentage of viewers who watched beyond three seconds. This helps assess viewer engagement. “Watch Time” is now crucial for reach, and the “Views Over Time” feature allows comparison of video performance. A tips element provides comparative data on video performance, aiding creators in making informed decisions.
Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.
2 months ago
Instagram has launched Community Notes, a crowd-sourced fact-checking feature that lets users add context to misleading posts. This change follows Meta CEO Mark Zuckerberg's decision to move away from professional fact-checkers to a community-based approach. Users can submit notes that appear on posts if they receive positive ratings. A waitlist is open for those wanting to join, marking a shift in Instagram's strategy for content moderation.
3 months ago
Meta is integrating AI into Instagram, enabling users to create video edits like changing backgrounds and outfits. This may inspire creativity but raises concerns about losing genuine human connection. AI-generated content often lacks relevance to real-life experiences. While these tools can enhance storytelling, they risk becoming mere entertainment without a narrative thread, depending on their ability to enhance human stories to avoid being novelties.
3 months ago
Instagram is launching new features for year-end celebrations, including a Collage feature for Stories to compile favorite photos and custom Add Yours templates for New Year engagement. Users can access a new font and Countdown text effects for Stories, Reels, and Feed posts, along with holiday-themed chat themes for DMs. Secret phrases in Notes and DMs can trigger fun animations, encouraging creative expression and connection during the holidays.
5 months ago
Instagram released its 2024 Creators of Tomorrow list, spotlighting emerging talents and community builders who use the platform innovatively. The program celebrates creators who inspire new digital content movements and bring people together. Categories include Vibe Curators, Creator’s Inspo, IG Besties, DM-worthy Icons, and AI Accelerators. Each category highlights unique creators who set trends, inspire others, and foster community.
5 months ago
Instagram expands Reels to include photos and carousels with music, offering new opportunities for creators and businesses. Carousels, which outperform single photo posts, now have multiple ranking chances. Instagram advises optimizing the first slide, using striking images, and integrating music. This update blurs the line between traditional posts and Reels, reflecting Instagram's efforts to compete in the short-form video space.
5 months ago
Instagram has unveiled a new audio feature for Reels, adding a unique "signature sound" to the end of every downloaded Reel. The sound, described as "punctuated, but imperfect," was crafted by Meta's Creative Audio and Brand teams to reflect everyday creativity. This update aims to enhance user experience and establish a unique sonic brand identity for Instagram in the competitive social media landscape.
