Instagram | Swipe Insight

Instagram unveils Recap and Celebrations features to motivate creators

8 days ago

Instagram introduced Recap and Celebrations to boost user awareness of performance stats. Recap offers weekly and monthly summaries of metrics like post views, non-follower views, and follower growth to motivate creators and highlight improvement areas. Celebrations show full-screen prompts for milestones, encouraging reflection and sharing in Stories. These features aim to engage creators and increase content posting. Rollout has started for all creators.

Instagram Adds Support for 3:4 Aspect Ratio Photos

20 days ago

Instagram

Instagram now supports 3:4 aspect ratio photos, matching the native format of most phone cameras. This update ensures images in 3:4 format display accurately without stretching, working for single-photo posts and carousels. Users can still use 1:1 and 4:5 formats. The change removes the need to crop or adjust photos, preserving original framing and composition for better post flexibility.

Marketing Workflow Templates

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Instagram Launches Edits App for Easy Video Creation on Mobile Devices

1 months ago

Instagram

Instagram has launched Edits, a video editing app that simplifies video creation on mobile. It provides tools for longer camera capture, project management, and high-quality exports without watermarks. Features include a frame-accurate timeline, auto-captions, and AI image animation. Edits integrates with Instagram for easy sharing and will evolve based on feedback. Future updates will add keyframes and collaboration tools. The app is free to download.

Instagram Introduces 2x Speed Option for Reels Playback

2 months ago

Instagram

Instagram has introduced a feature that allows users to watch Reels at 2x speed, addressing user requests for better viewing options. This feature is beneficial for Reels that can be up to 3 minutes long and is activated by holding the screen's edges. Currently, only the 2x speed option is available. This update reflects trends in digital media consumption, where faster playback options are becoming standard.

Instagram adds quick testimonials to Partnership Ads for enhanced creator endorsements

3 months ago

Meta Ads Instagram

Instagram is introducing a feature in Partnership Ads allowing brands to add creator endorsements as text-only testimonials in comments. Creators can write short messages related to brand campaigns, enhancing their earning potential. Partnership ads enable creators to reach larger audiences and charge more. They can create original content, monetize existing posts, or use quick testimonials to increase earnings while maintaining control over their content.

Instagram Launches New Views Insights to Boost Reels Creator Performance

4 months ago

Instagram

Instagram has introduced new metrics for Reels creators to enhance content performance, including the “View Rate,” which shows the percentage of viewers who watched beyond three seconds. This helps assess viewer engagement. “Watch Time” is now crucial for reach, and the “Views Over Time” feature allows comparison of video performance. A tips element provides comparative data on video performance, aiding creators in making informed decisions.

Instagram Launches Community Notes Feature for User Fact-Checking

5 months ago

Instagram

Instagram has launched Community Notes, a crowd-sourced fact-checking feature that lets users add context to misleading posts. This change follows Meta CEO Mark Zuckerberg's decision to move away from professional fact-checkers to a community-based approach. Users can submit notes that appear on posts if they receive positive ratings. A waitlist is open for those wanting to join, marking a shift in Instagram's strategy for content moderation.

Meta Brings AI Video Editing to Instagram

6 months ago

Instagram

Meta is integrating AI into Instagram, enabling users to create video edits like changing backgrounds and outfits. This may inspire creativity but raises concerns about losing genuine human connection. AI-generated content often lacks relevance to real-life experiences. While these tools can enhance storytelling, they risk becoming mere entertainment without a narrative thread, depending on their ability to enhance human stories to avoid being novelties.

Instagram introduces festive features for end-of-year celebrations

6 months ago

Instagram

Instagram is launching new features for year-end celebrations, including a Collage feature for Stories to compile favorite photos and custom Add Yours templates for New Year engagement. Users can access a new font and Countdown text effects for Stories, Reels, and Feed posts, along with holiday-themed chat themes for DMs. Secret phrases in Notes and DMs can trigger fun animations, encouraging creative expression and connection during the holidays.