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3 days ago
Instagram introduced new metrics for Reels creators to improve content analysis. The "Retention" chart shows when viewers lose interest, with a flatter line indicating better engagement. The "View Rate" metric is replaced by "Skip Rate," measuring viewers who skip within three seconds, highlighting the need for engaging openings. These updates help creators optimize content based on audience engagement.
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23 days ago
Instagram updates Insights with new metrics for creators. Reels now show when users liked specific parts of videos. Carousels reveal which slides were liked, aiding content decisions. Post-level demographics and data on content gaining new followers are added, offering deeper engagement insights to guide creators' strategies.
2 months ago
Instagram introduced Recap and Celebrations to boost user awareness of performance stats. Recap offers weekly and monthly summaries of metrics like post views, non-follower views, and follower growth to motivate creators and highlight improvement areas. Celebrations show full-screen prompts for milestones, encouraging reflection and sharing in Stories. These features aim to engage creators and increase content posting. Rollout has started for all creators.
3 months ago
Instagram now supports 3:4 aspect ratio photos, matching the native format of most phone cameras. This update ensures images in 3:4 format display accurately without stretching, working for single-photo posts and carousels. Users can still use 1:1 and 4:5 formats. The change removes the need to crop or adjust photos, preserving original framing and composition for better post flexibility.
4 months ago
Instagram has launched Edits, a video editing app that simplifies video creation on mobile. It provides tools for longer camera capture, project management, and high-quality exports without watermarks. Features include a frame-accurate timeline, auto-captions, and AI image animation. Edits integrates with Instagram for easy sharing and will evolve based on feedback. Future updates will add keyframes and collaboration tools. The app is free to download.
5 months ago
Instagram has introduced a feature that allows users to watch Reels at 2x speed, addressing user requests for better viewing options. This feature is beneficial for Reels that can be up to 3 minutes long and is activated by holding the screen's edges. Currently, only the 2x speed option is available. This update reflects trends in digital media consumption, where faster playback options are becoming standard.
Instagram is introducing a feature in Partnership Ads allowing brands to add creator endorsements as text-only testimonials in comments. Creators can write short messages related to brand campaigns, enhancing their earning potential. Partnership ads enable creators to reach larger audiences and charge more. They can create original content, monetize existing posts, or use quick testimonials to increase earnings while maintaining control over their content.
7 months ago
Instagram has introduced new metrics for Reels creators to enhance content performance, including the “View Rate,” which shows the percentage of viewers who watched beyond three seconds. This helps assess viewer engagement. “Watch Time” is now crucial for reach, and the “Views Over Time” feature allows comparison of video performance. A tips element provides comparative data on video performance, aiding creators in making informed decisions.
7 months ago
Instagram has launched Community Notes, a crowd-sourced fact-checking feature that lets users add context to misleading posts. This change follows Meta CEO Mark Zuckerberg's decision to move away from professional fact-checkers to a community-based approach. Users can submit notes that appear on posts if they receive positive ratings. A waitlist is open for those wanting to join, marking a shift in Instagram's strategy for content moderation.
